How Applying Behavioral Economic Method To

Author : Johnny Ch LOK
Publisher :
ISBN 13 : 9781982949020
Total Pages : 425 pages
Book Rating : 4.9/5 (49 download)

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Download or read book Behavioral Economic Method Solves Consumption and Productivity Challenges ? written by Johnny Ch LOK and published by . This book was released on 2018-05-20 with total page 425 pages. Available in PDF, EPUB and Kindle. Book excerpt: Why is consumer as an economic man? IN behavioral economy view point, the concept of answer is one of the fundamental concepts in economics because the consumer is the case market participant along with the producer. In general, lecturers define the consumer in various ways, but in behavioral economy view point, consumers mean economy man. Because who will compare cost and benefit to any product or service to decide to choose to buy the product or consume the service. Consumers are as "economic man", who will make own subjective preferences ( tastes), habits and traditions and existing objective constraints ( i.e. disposal income) market prices of products and services in order to satisfy whose needs to a maximum degree and in the most rational way. Thus, economic man means consumers need to make psychological mind to decide whether who either prefer to buy this product or another product or prefer to consume this service or another service more suitable. Thus, any markets or industries need have themselves benefits and consumers must need to evaluate whether the product or service has more benefits to compare other products or services in the consumption market to satisfy whose needs. It means that if the product or service has more benefits to compare other similar products or services. Then the product or service will persuade many consumers to choose to but the product or consume the service. Consequently, in first part, I shall indicate how to apply behavioral economy theory : economic man psychological method, benefits and costs benefits method, how to predict these US and UK enterprises marketing behavioral changing more accurate. Nowadays, public and private organizations are increasingly applying behavioral economics methods current or prospective force and more specifically, about their employees' tastes. It has important implications for broader organizational performance, since some designs/ incentives are likely to affect only individuals with a particular disposition, e.g. risk averse or fairness oriented. Behavioral economics refers to the integration of psychological and social insights into economic refers to the integration of psychological and social insights into economic analysis. Such as, understanding of organizational performance. Given that organizations are basically groups of interdependent people, it follows that people's psychology and social concerns are key elements in the functioning of organizations, such as the design of choice and incentive compensation scheme to encourage employees to work hard. These organizational applications are typically carried out under the assumption of homogeneous agents. To put it differently, behavioral applications are generally thought for an " average", representative individual.