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How Advertisement Effects The Consumer Behaviour In The Fast Food Industry During The Corona Pandemic In India
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Book Synopsis How Advertisement Effects The Consumer Behaviour In the Fast Food Industry During the Corona Pandemic In India by : Yash Mandviwala
Download or read book How Advertisement Effects The Consumer Behaviour In the Fast Food Industry During the Corona Pandemic In India written by Yash Mandviwala and published by GRIN Verlag. This book was released on 2021-10-08 with total page 54 pages. Available in PDF, EPUB and Kindle. Book excerpt: Bachelor Thesis from the year 2021 in the subject Sociology - Consumption and Advertising, grade: 8.0, , course: Bachelors of Business Administration, language: English, abstract: This paper aims at providing information about understanding how advertisement effects the fast food industry during COVID-19 in India. One of the world's fastest growing food types is victuals (fast foods). People buy fast food because it's easy to prepare, cheap and heavily promoted. But due to COVID-19 situations, the scenario changed. With the presence of lockdown in all countries because of the spread of the COVID-19 virus, the growth of the fast food industry declines. Restaurants in India are state subjects and during this time, they were having zero income but with a fixed cost. The fear of social proximity will persist post lockdown and initially affects business negatively. In the recent times, the fast food industry has shifted their normal advertisements to special COVID-related advertisements that may or may not drive the emotion of buying the fast food by any means.
Download or read book A New Era of Consumer Behavior written by and published by BoD – Books on Demand. This book was released on 2023-03-29 with total page 272 pages. Available in PDF, EPUB and Kindle. Book excerpt: The complexities of consumer behavior call for comprehensive and detailed analytical studies. The need for both businesses and academics across the world to understand the behavior of consumers in crisis situations has been clearly illustrated by the Covid pandemic. A New Era of Consumer Behavior - In and Beyond the Pandemic presents research on both theoretical and practical aspects of this topic in three sections: “Digital Shifts in Consumer Behavior”, “Digitalization of Consumer Behavior in the Tourism Sector” and “Consumer Protection and Sustainability”.
Book Synopsis Global Perspectives on Social Media Usage Within Governments by : Chavadi, Chandan
Download or read book Global Perspectives on Social Media Usage Within Governments written by Chavadi, Chandan and published by IGI Global. This book was released on 2023-08-29 with total page 384 pages. Available in PDF, EPUB and Kindle. Book excerpt: Social media applications have emerged in the last 20 years to meet the different needs of individuals, and private sector and public organizations have not been indifferent to these technologies. Social media tools help public institutions and organizations communicate directly with citizens as well as enable two-way communication and enable citizens to participate in all stages from agenda setting to evaluation of policy processes. Central and local governments, which use innovative methods to involve citizens in this process, attach significance to the development of e-participation tools. Ensuring the participation of citizens in policy processes not only determines the wishes and priorities of citizens but also uses scarce resources effectively and efficiently. Global Perspectives on Social Media Usage Within Governments reveals the best practices of various countries regarding the use of social media by central and local governments according to public administration models. The book presents various case studies on the impact of public administration models on social media use in order to contribute to public administration and social media use. Covering topics such as climate action, knowledge behaviors, and citizen participation, this premier reference source is an essential resource for government officials, public administrators, public policy scholars, social media experts, public affairs scholars, students and educators of higher education, librarians, researchers, and academicians.
Book Synopsis The Covid-19 Pandemic and Food Consumption Patterns by : Siksna, Inese
Download or read book The Covid-19 Pandemic and Food Consumption Patterns written by Siksna, Inese and published by Nordic Council of Ministers. This book was released on 2021-10-05 with total page 28 pages. Available in PDF, EPUB and Kindle. Book excerpt: Available online: https://pub.norden.org/temanord2021-540/ Due to the Covid-19 pandemic, consumer eating patterns and habits have changed. Before the pandemic, most countries in the Nordic-Baltic region had been collecting food consumption data to monitor the region’s health and food safety situation, but during these unusual times, no data on consumer behaviour exists. It’s important to examine changes in food consumption in the Nordic-Baltic region during the pandemic not only to understand the local situation and trends but also global trends and their effect on food supply chains, regional food availability, and food waste. Comparing regional data with those in Asia, the USA, and elsewhere offers the opportunity to see which practices are effective in each region and provides more information to help predict trends in consumer behaviour during the post-pandemic recovery period.
Book Synopsis The Experience Economy by : B. Joseph Pine
Download or read book The Experience Economy written by B. Joseph Pine and published by Harvard Business Press. This book was released on 1999 with total page 276 pages. Available in PDF, EPUB and Kindle. Book excerpt: This text seeks to raise the curtain on competitive pricing strategies and asserts that businesses often miss their best opportunity for providing consumers with what they want - an experience. It presents a strategy for companies to script and stage the experiences provided by their products.
Book Synopsis Impacts of Manipulative Advertising on the Consumer Perceptions of Ready-To-Eat Foods Market in London by : Muhammad Khurram
Download or read book Impacts of Manipulative Advertising on the Consumer Perceptions of Ready-To-Eat Foods Market in London written by Muhammad Khurram and published by . This book was released on 2019-05-26 with total page 56 pages. Available in PDF, EPUB and Kindle. Book excerpt: Research Paper (postgraduate) from the year 2018 in the subject Communications - Public Relations, Advertising, Marketing, Social Media, grade: A, BPP University, language: English, abstract: An appeal of the consumers for ready to eat-RTE products is forecasted to grow fast in next five years because consumers are demanding more because of its convenient availability, premium quality, along with textural properties and exciting flavours (FMI, 2016). This sector achieves many milestones in recent years, for example, an extrusion technology was extensively used in producing RTE snacks or cereals because of operating ease and also the ability to create different shapes and texture that appeal to the eyes of consumers. However, several existing products of RTE are relatively higher in salt and sugar, hence, is considered as energy dense yet lack of nutrients in food. Nevertheless, some potential for manipulating exists in the nutritional status of RTEs through altering the potential of digestion of protein and starch, and also through the incorporation of some bioactive elements like dietary fibre. Thus, current observation and review of articles have explored many new types of research and studies in this area and illustrates many opportunities through which global industry of food could react actively to the requirements of consumers for the healthful snack of RTE products in future years. The consumer perceptions about the impact of advertisements on purchase behaviour are the vital field of research. The analysis will disclose the extent to which manipulative advertising is successful in portraying RTE foods as a healthy replacement of the home-cooked meal.
Book Synopsis Marketing Communications and Brand Development in Emerging Economies Volume I by : Ogechi Adeola
Download or read book Marketing Communications and Brand Development in Emerging Economies Volume I written by Ogechi Adeola and published by Springer Nature. This book was released on 2022-05-04 with total page 322 pages. Available in PDF, EPUB and Kindle. Book excerpt: Advances in technology and changes in consumer buying patterns have forced businesses to alter their traditional marketing approach to incorporate contemporary ideologies that will drive customer satisfaction, meet societal expectations, and boost business performance for competitive advantage. Interest in marketing communication and brand development has increased in recent years due to the proliferation of productions, changing consumer behaviour, increased competition, and technological advancement. Recognising the complexity of these challenges, it has become imperative for firms in emerging economies to understand contemporary issues in marketing to compete effectively and create value for consumers and stakeholders. The first of this two volume work provides insights into this critical issue in a changing world, including destination brand management, brand avoidance, sponsorship, health and personal branding, and offers a futuristic perspective on marketing communications, including the influence of neuromarketing, artificial intelligence, and virtual reality. Meanwhile, Volume II focuses specifically on the effects of the Covid-19 pandemic, social responsibilities, and emerging technologies. Taken together, this two-volume work is a definitive resource for scholars and students of marketing, branding and international business.
Book Synopsis The Path to Net Zero for the Fashion Industry by : Simon J. Kew
Download or read book The Path to Net Zero for the Fashion Industry written by Simon J. Kew and published by Taylor & Francis. This book was released on 2023-12-13 with total page 196 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book uses a quantitative science-based approach to explain where the greenhouse gas (GHG) emissions emitted by the fashion industry are generated and it explores what strategies can be deployed to achieve Net Zero by 2050. With GHG emissions currently predicted to triple by the middle of the century, the fashion industry is far off course to reach Net Zero, as set out in the Paris Agreement. With misinformation and greenwashing representing an ever-growing barrier to potential solutions, the book aims to demystify the source of GHG emissions from the industry, breaking down in detail their origin, while identifying the steps that can be taken when designing and sourcing new products. Detailing the market drivers and trends in fashion consumption, it argues that change should be guided by science-based quantitative principles. Accessibly written with key insights at the end of each chapter, this book will enable the reader to understand the tactics to tackle decarbonisation, and ultimately outline five main strategies that can be deployed by the fashion and textile industries to align with the Paris Agreement. This book serves as a practical guide for designers, buyers and the fashion industry in general to develop and understand approaches and strategies to reduce energy consumption and the resulting GHG emissions to reach Net Zero.
Book Synopsis Services Marketing: People, Technology, Strategy (Eighth Edition) by : Jochen Wirtz
Download or read book Services Marketing: People, Technology, Strategy (Eighth Edition) written by Jochen Wirtz and published by World Scientific Publishing Company. This book was released on 2016-03-29 with total page 801 pages. Available in PDF, EPUB and Kindle. Book excerpt: Services Marketing: People, Technology, Strategy is the eighth edition of the globally leading textbook for Services Marketing by Jochen Wirtz and Christopher Lovelock, extensively updated to feature the latest academic research, industry trends, and technology, social media and case examples.This textbook takes on a strong managerial approach presented through a coherent and progressive pedagogical framework rooted in solid academic research. Featuring cases and examples from all over the world, Services Marketing: People, Technology, Strategy is suitable for students who want to gain a wider managerial view of Services Marketing.
Book Synopsis Survey Dataset on Descriptive Analysis of the Perceptions and Behavior of Consumers Towards Fast-Food Businesses in Zambia by : Bravo Muchuu
Download or read book Survey Dataset on Descriptive Analysis of the Perceptions and Behavior of Consumers Towards Fast-Food Businesses in Zambia written by Bravo Muchuu and published by . This book was released on 2023 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Fast-food businesses need to know how to best meet the needs of fast-food consumers, especially after being hit hard by the Covid-19 pandemic. Using a cross-sectional survey research design, data were collected online via Google Forms. Besides their demographics, participants were asked on the change of their consumption patterns of fast-foods due to Covid-19 pandemic. All participants were given information solely for research purposes and confidentiality was emphasized during the survey. Participants received a closed-ended questionnaire containing pre-suggested answers on a 5-point scale of importance, from (1-strongly disagree to 5-strongly agree). A total of 126 questionnaires were analyzed using Excel and SPSS IBM version 23. Factor analysis was performed on Likert scale variables. Figures and tables were generated that described the perceptions of consumers towards fast-foods post Covid-19 pandemic. The data can be used by other scholars or researchers especially in sub-Saharan African countries, to expand the understanding of consumer behavior towards fast foods.
Book Synopsis Monitoring the impacts of COVID-19 in Myanmar: Food vendors - November 2020 survey round by : Oo, Than Zaw
Download or read book Monitoring the impacts of COVID-19 in Myanmar: Food vendors - November 2020 survey round written by Oo, Than Zaw and published by Intl Food Policy Res Inst. This book was released on 2020-12-17 with total page 8 pages. Available in PDF, EPUB and Kindle. Book excerpt: This policy note presents results from five rounds of a telephone survey with food vendors conducted in different rural and urban zones of the country, focusing on results from the last round completed. The purpose of the survey is to provide data and insights to the government, development partners, and interested stakeholders to understand the COVID-19 related shocks on Myanmar’s food markets. In particular, the note explores prevention measures, changes in shopping behavior, difficulties in food vendor operations due to the COVID-19 crisis, changes in availability and prices of foods, perceived changes in consumption, and suggested policy actions by these food vendors.
Book Synopsis Growth Poles of the Global Economy: Emergence, Changes and Future Perspectives by : Elena G. Popkova
Download or read book Growth Poles of the Global Economy: Emergence, Changes and Future Perspectives written by Elena G. Popkova and published by Springer. This book was released on 2019-08-03 with total page 1413 pages. Available in PDF, EPUB and Kindle. Book excerpt: The book presents the best contributions from the international scientific conference “Growth Poles of the Global Economy: Emergence, Changes and Future,” which was organized by the Institute of Scientific Communications (Volgograd, Russia) together with the universities of Kyrgyzstan and various other cities in Russia. The 143 papers selected, focus on spatial and sectorial structures of the modern global economy according to the theory of growth poles. It is intended for representatives of the academic community: university and college staff developing study guides on socio-humanitarian disciplines in connection with the theory of growth poles, researchers, and undergraduates, masters, and postgraduates who are interested in the recent inventions and developments in the field. It is also a valuable resource for expert practitioners managing entrepreneurial structures in the existing and prospective growth poles of the global economy as well as those at international institutes that regulate growth poles. The first part of the book investigates the factors and conditions affecting the emergence of the growth poles of the modern global economy. The second part then discusses transformation processes in the traditional growth poles of the global economy under the influence of the technological progress. The third part examines how social factors affect the formation of new growth poles of the modern global economy. Lastly, the fourth part offers perspectives on the future growth of the global economy on the basis of the digital economy and Industry 4.0.
Book Synopsis Food Waste Management by : Elina Närvänen
Download or read book Food Waste Management written by Elina Närvänen and published by Springer Nature. This book was released on 2019-09-03 with total page 455 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book focuses on the crucial sustainability challenge of reducing food waste at the level of consumer-society. Providing an in-depth, research-based overview of the multifaceted problem, it considers environmental, economic, social and ethical factors. Perspectives included in the book address households, consumers, and organizations, and their role in reducing food waste. Rather than focusing upon the reasons for food waste itself, the chapters develop research-based solutions for the problem, providing a much-needed solution-orientated approach that takes multiple perspectives into account. Chapters 1, 2, 12 and 16 of this book are available open access under a CC BY 4.0 license at link.springer.com
Book Synopsis The psychological facets of consumer-brand relationship in the digital world by : Khalid Hussain
Download or read book The psychological facets of consumer-brand relationship in the digital world written by Khalid Hussain and published by Frontiers Media SA. This book was released on 2023-06-29 with total page 229 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Impact of Lockdown Due to COVID-19 on Consumer Behaviour While Selecting Retailer for Essential Goods by : Ganesh Pathak
Download or read book Impact of Lockdown Due to COVID-19 on Consumer Behaviour While Selecting Retailer for Essential Goods written by Ganesh Pathak and published by . This book was released on 2020 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: In India, the first case of COVID-19 was reported on 30th January 2020. After that for the next one and half months means by the third week of March, aggressive contact tracing and containment measures kept the numbers minimal my concern departments. However, by the third week of March, it became apparent to experts that the outbreak was entering the exponential phase and Prime Minister of India Mr.Narendra Modi has announced lockdown for 21 days. After this announcement, everyone was panic and moved towards shopping for essential goods. Because of some reason, it has been observed that consumer behavior is changed between this lockdown due to various reasons. Present research highlights the change in consumer behavior while selecting retailers during the lockdown. The present study was carried out in the month of July 2020 means after the announcement of the first phase of unlocking in Maharashtra. Data were collected from the western part of Maharashtra and the majority of the samples are from Pune and Satara District. The researcher has used Google form for data collection. After the analysis, it is found that some consumer has changed their preference while selecting retailers for shopping of essential goods.
Book Synopsis Predictive and Preventive Measures for Covid-19 Pandemic by : Praveen Kumar Khosla
Download or read book Predictive and Preventive Measures for Covid-19 Pandemic written by Praveen Kumar Khosla and published by Springer Nature. This book was released on 2021-01-22 with total page 335 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book explores the inputs with regard to individuals and companies who have developed technologies and innovative solutions, bioinformatics, datasets, apps for diagnosis, etc., that can be leveraged for strengthening the fight against coronavirus. It focuses on technology solutions to stop Covid-19 outbreak and mitigate the risk. The book contains innovative ideas from active researchers who are presently working to find solutions, and they give insights to other researchers to explore the innovative methods and predictive modeling techniques. The novel applications and techniques of established technologies like artificial intelligence (AI), Internet of things (IoT), big data, computer vision and machine learning are discussed to fight the spread of this disease, Covid-19. This pandemic has triggered an unprecedented demand for digital health technology solutions and unleashing information technology to win over this pandemic.
Download or read book Ask a Manager written by Alison Green and published by Ballantine Books. This book was released on 2018-05-01 with total page 304 pages. Available in PDF, EPUB and Kindle. Book excerpt: From the creator of the popular website Ask a Manager and New York’s work-advice columnist comes a witty, practical guide to 200 difficult professional conversations—featuring all-new advice! There’s a reason Alison Green has been called “the Dear Abby of the work world.” Ten years as a workplace-advice columnist have taught her that people avoid awkward conversations in the office because they simply don’t know what to say. Thankfully, Green does—and in this incredibly helpful book, she tackles the tough discussions you may need to have during your career. You’ll learn what to say when • coworkers push their work on you—then take credit for it • you accidentally trash-talk someone in an email then hit “reply all” • you’re being micromanaged—or not being managed at all • you catch a colleague in a lie • your boss seems unhappy with your work • your cubemate’s loud speakerphone is making you homicidal • you got drunk at the holiday party Praise for Ask a Manager “A must-read for anyone who works . . . [Alison Green’s] advice boils down to the idea that you should be professional (even when others are not) and that communicating in a straightforward manner with candor and kindness will get you far, no matter where you work.”—Booklist (starred review) “The author’s friendly, warm, no-nonsense writing is a pleasure to read, and her advice can be widely applied to relationships in all areas of readers’ lives. Ideal for anyone new to the job market or new to management, or anyone hoping to improve their work experience.”—Library Journal (starred review) “I am a huge fan of Alison Green’s Ask a Manager column. This book is even better. It teaches us how to deal with many of the most vexing big and little problems in our workplaces—and to do so with grace, confidence, and a sense of humor.”—Robert Sutton, Stanford professor and author of The No Asshole Rule and The Asshole Survival Guide “Ask a Manager is the ultimate playbook for navigating the traditional workforce in a diplomatic but firm way.”—Erin Lowry, author of Broke Millennial: Stop Scraping By and Get Your Financial Life Together
