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Author : Richard Reid
Publisher :
ISBN 13 : 9780471696087
Total Pages : 122 pages
Book Rating : 4.6/5 (96 download)
Download or read book Hospitality Marketing Management, Fourth Edition Instructor's Guide written by Richard Reid and published by . This book was released on 2005-05 with total page 122 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Richard Reid
Publisher :
ISBN 13 : 9780471696094
Total Pages : 146 pages
Book Rating : 4.6/5 (96 download)
Download or read book Instructor's Manual to Accompany Hospitality Marketing Management, Fourth Edition written by Richard Reid and published by . This book was released on 2005-03 with total page 146 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Richard Reid
Publisher :
ISBN 13 : 9780470254042
Total Pages : 152 pages
Book Rating : 4.2/5 (54 download)
Download or read book Instructor's Manual to Accompany Hospitality Marketing Management, Fifth Edition written by Richard Reid and published by . This book was released on 2009-02-10 with total page 152 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Robert D. Reid
Publisher :
ISBN 13 :
Total Pages : 145 pages
Book Rating : 4.:/5 (866 download)
Download or read book Instructor's Manual to Accompany Hospitality Marketing Management written by Robert D. Reid and published by . This book was released on 2010 with total page 145 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Hsu
Publisher : John Wiley & Sons
ISBN 13 : 9780471357377
Total Pages : 0 pages
Book Rating : 4.3/5 (573 download)
Download or read book Instructor's Manual to Accompany Marketing Hospita Lity written by Hsu and published by John Wiley & Sons. This book was released on 2001-05 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Robert D. Reid
Publisher : John Wiley and Sons
ISBN 13 : 0470088583
Total Pages : 673 pages
Book Rating : 4.4/5 (7 download)
Download or read book Hospitality Marketing Management written by Robert D. Reid and published by John Wiley and Sons. This book was released on 2009-02-09 with total page 673 pages. Available in PDF, EPUB and Kindle. Book excerpt: Completely revised and updated to include more information on Internet marketing, tourism marketing, marketing technology, and international business, Hospitality Marketing Management, Fifth Edition is a comprehensive, core marketing text. This popular textbook explores marketing and themes unique to hospitality and tourism, with a focus on the practical applications of marketing rather than marketing theory. It provides readers with the tools they need to successfully execute marketing campaigns for a hospitality business, no matter what their specialty.
Author : Robert D. Reid
Publisher : Wiley
ISBN 13 : 9780471696100
Total Pages : 0 pages
Book Rating : 4.6/5 (961 download)
Download or read book Hospitality Marketing Management, Student Workbook written by Robert D. Reid and published by Wiley. This book was released on 2005-03-14 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Covers the major principles of marketing with a practical, applications oriented approach. This is a core marketing text specifically geared for the hospitality student. It covers the major principles of marketing with a practical, applications oriented approach, rather than traditional marketing texts found in the business programs that focus on a lot of theory. Includes coverage of tourism marketing Features new material on marketing technology and it's implications in the hospitality industry Offers international coverage Provides new, applications approach to the discipline of marketing
Author : Allison Adams Frank
Publisher :
ISBN 13 : 9780471845027
Total Pages : 225 pages
Book Rating : 4.8/5 (45 download)
Download or read book Instructor's Manual to Accompany Tom Powers Marketing Hospitality written by Allison Adams Frank and published by . This book was released on 1990 with total page 225 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Robert D. Reid
Publisher : Wiley
ISBN 13 : 9780471708643
Total Pages : 0 pages
Book Rating : 4.7/5 (86 download)
Download or read book Hospitality Marketing Management, Fourth Edition and NRAEF Workbook Package written by Robert D. Reid and published by Wiley. This book was released on 2005-03-15 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Hospitality Marketing is the study of marketing theory, market segmentation and analysis, product and image development, sales planning, advertising, and public relations as it relates to the hospitality industry (hotels, tourism, foodservice, etc.).
Author : Greg W. Marshall
Publisher :
ISBN 13 : 9781260381917
Total Pages : 0 pages
Book Rating : 4.3/5 (819 download)
Download or read book Marketing Management written by Greg W. Marshall and published by . This book was released on 2022 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: "No doubt about it, marketing is really changing. Marketing today is: Very strategic-customer-centricity is now a core organizational value. Practiced virtually, digitally, and socially to a greater degree than ever before imagined. Enabled and informed by analytics and new technologies. Accountable to top management through diligent attention to metrics and measurement. Oriented toward service as driver of product. "Owned" by everybody in the firm to one degree or another"--
Author : Haemoon Oh
Publisher : Routledge
ISBN 13 : 1136399976
Total Pages : 576 pages
Book Rating : 4.1/5 (363 download)
Download or read book Handbook of Hospitality Marketing Management written by Haemoon Oh and published by Routledge. This book was released on 2009-11-04 with total page 576 pages. Available in PDF, EPUB and Kindle. Book excerpt: This handbook consists of 19 chapters that critically review mainstream hospitality marketing research topics and set directions for future research efforts. Internationally recognized leading researchers provide thorough reviews and discussions, reviewing hospitality marketing research by topic, as well as illustrating how theories and concepts can be applied in the hospitality industry. The depth and coverage of each topic is unprecedented. A must-read for hospitality researchers and educators, students and industry practitioners.
Author : Dogan Gursoy
Publisher :
ISBN 13 : 9781032030364
Total Pages : 0 pages
Book Rating : 4.0/5 (33 download)
Download or read book Hospitality Marketing written by Dogan Gursoy and published by . This book was released on 2023 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Hospitality Marketing is an introductory textbook which shows readers how to apply the principles of marketing within the hospitality industry. The fourth edition contains examples and case studies exemplifying how ideas and concepts discussed within its chapters can be successfully applied to a real-life work situation, with an emphasis throughout on topical issues such as sustainable marketing, corporate social responsibility and relationship marketing. It also describes the impact that the Internet has had on both marketing and hospitality, using a variety of tools including a wide range of Internet learning activities. This fourth edition has been updated to include: New content on social media marketing, user-generated content, group-buying behaviour, franchising, internationalization, non-predictable factors affecting sales and marketing such as COVID-19, the role of marketing in creating a competitive advantage and the role of events and experiences in marketing New extensive exploration of the role of technology in marketing including the use of artificial intelligence, service robots and the metaverse to develop and deliver service and/or to measure customer experience Updated online resources including a PowerPoint deck, a test bank of questions and added links to YouTube and Instagram content New/updated international case studies including many more from Asian and African destinations This book is written specifically for students taking marketing modules within hospitality courses and is a valuable resource to promote learning.
Author : Morrison
Publisher :
ISBN 13 : 9781418016562
Total Pages : pages
Book Rating : 4.0/5 (165 download)
Download or read book Hospitality and Travel Marketing-Instructor's Manual 4e written by Morrison and published by . This book was released on 2006-07 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Powers
Publisher :
ISBN 13 : 9780471706397
Total Pages : 172 pages
Book Rating : 4.7/5 (63 download)
Download or read book Introduction to Management in the Hospitality Industry, Eighth Edition Instructor Guide written by Powers and published by . This book was released on 2005-03-01 with total page 172 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Ronald A. Nykiel
Publisher :
ISBN 13 : 9780442205799
Total Pages : 98 pages
Book Rating : 4.2/5 (57 download)
Download or read book Marketing in the Hospitality Industry written by Ronald A. Nykiel and published by . This book was released on 1989 with total page 98 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Dogan Gursoy
Publisher : Taylor & Francis
ISBN 13 : 1000624854
Total Pages : 425 pages
Book Rating : 4.0/5 (6 download)
Download or read book Hospitality Marketing written by Dogan Gursoy and published by Taylor & Francis. This book was released on 2022-08-15 with total page 425 pages. Available in PDF, EPUB and Kindle. Book excerpt: Hospitality Marketing is an introductory textbook which shows readers how to apply the principles of marketing within the hospitality industry. The fourth edition contains examples and case studies exemplifying how ideas and concepts discussed within its chapters can be successfully applied to a real-life work situation, with an emphasis throughout on topical issues such as sustainable marketing, corporate social responsibility and relationship marketing. It also describes the impact that the Internet has had on both marketing and hospitality, using a variety of tools including a wide range of Internet learning activities. This fourth edition has been updated to include: New content on social media marketing, user-generated content, group-buying behaviour, franchising, internationalization, non-predictable factors affecting sales and marketing such as COVID-19, the role of marketing in creating a competitive advantage and the role of events and experiences in marketing New extensive exploration of the role of technology in marketing including the use of artificial intelligence, service robots and the metaverse to develop and deliver service and/or to measure customer experience Updated online resources including a PowerPoint deck, a test bank of questions and added links to YouTube and Instagram content New/updated international case studies including many more from Asian and African destinations This book is written specifically for students taking marketing modules within hospitality courses and is a valuable resource to promote learning.
Author : Robert D. Reid
Publisher : Wiley
ISBN 13 : 9780471289524
Total Pages : 416 pages
Book Rating : 4.2/5 (895 download)
Download or read book Hospitality Marketing Management written by Robert D. Reid and published by Wiley. This book was released on 1988-08-15 with total page 416 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book covers all aspects of marketing for the hospitality industry. Reid presents the theory behind sales and marketing strategies plus examples that are directly related to the industry.
