Horrible White People

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Author :
Publisher : NYU Press
ISBN 13 : 1479805351
Total Pages : 271 pages
Book Rating : 4.4/5 (798 download)

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Book Synopsis Horrible White People by : Taylor Nygaard

Download or read book Horrible White People written by Taylor Nygaard and published by NYU Press. This book was released on 2020-11-24 with total page 271 pages. Available in PDF, EPUB and Kindle. Book excerpt: Examines the bleak television comedies that illustrate the obsession of the white left with its own anxiety and suffering At the same time that right-wing political figures like Donald Trump were elected and reactionary socio-economic policies like Brexit were voted into law, representations of bleakly comic white fragility spread across television screens. American and British programming that featured the abjection of young, middle-class, liberal white people—such as Broad City, Casual, You’re the Worst, Catastrophe, Fleabag, and Transparent—proliferated to wide popular acclaim in the 2010s. Taylor Nygaard and Jorie Lagerwey track how these shows of the white left, obsessed with its own anxiety and suffering, are complicit in the rise and maintenance of the far right—particularly in the mobilization, representation, and sustenance of structural white supremacy on television. Nygaard and Lagerwey examine a cycle of dark television comedies, the focus of which are “horrible white people,” by putting them in conversation with similar upmarket comedies from creators and casts of color like Insecure, Atlanta, Dear White People, and Master of None. Through their analysis, they demonstrate the ways these non-white-centric shows negotiate prestige TV’s dominant aesthetics of whiteness and push back against the centering of white suffering in a time of cultural crisis. Through the lens of media analysis and feminist cultural studies, Nygaard and Lagerwey’s book opens up new ways of looking at contemporary television consumption—and the political, cultural, and social repercussions of these “horrible white people” shows, both on- and off-screen.

White Fragility

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Author :
Publisher : Beacon Press
ISBN 13 : 0807047422
Total Pages : 194 pages
Book Rating : 4.8/5 (7 download)

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Book Synopsis White Fragility by : Dr. Robin DiAngelo

Download or read book White Fragility written by Dr. Robin DiAngelo and published by Beacon Press. This book was released on 2018-06-26 with total page 194 pages. Available in PDF, EPUB and Kindle. Book excerpt: The New York Times best-selling book exploring the counterproductive reactions white people have when their assumptions about race are challenged, and how these reactions maintain racial inequality. In this “vital, necessary, and beautiful book” (Michael Eric Dyson), antiracist educator Robin DiAngelo deftly illuminates the phenomenon of white fragility and “allows us to understand racism as a practice not restricted to ‘bad people’ (Claudia Rankine). Referring to the defensive moves that white people make when challenged racially, white fragility is characterized by emotions such as anger, fear, and guilt, and by behaviors including argumentation and silence. These behaviors, in turn, function to reinstate white racial equilibrium and prevent any meaningful cross-racial dialogue. In this in-depth exploration, DiAngelo examines how white fragility develops, how it protects racial inequality, and what we can do to engage more constructively.

Why I’m No Longer Talking to White People About Race

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Author :
Publisher : Bloomsbury Publishing
ISBN 13 : 1526633922
Total Pages : 272 pages
Book Rating : 4.5/5 (266 download)

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Book Synopsis Why I’m No Longer Talking to White People About Race by : Reni Eddo-Lodge

Download or read book Why I’m No Longer Talking to White People About Race written by Reni Eddo-Lodge and published by Bloomsbury Publishing. This book was released on 2020-11-12 with total page 272 pages. Available in PDF, EPUB and Kindle. Book excerpt: 'Every voice raised against racism chips away at its power. We can't afford to stay silent. This book is an attempt to speak' The book that sparked a national conversation. Exploring everything from eradicated black history to the inextricable link between class and race, Why I'm No Longer Talking to White People About Race is the essential handbook for anyone who wants to understand race relations in Britain today. THE NO.1 SUNDAY TIMES BESTSELLER WINNER OF THE BRITISH BOOK AWARDS NON-FICTION NARRATIVE BOOK OF THE YEAR 2018 FOYLES NON-FICTION BOOK OF THE YEAR BLACKWELL'S NON-FICTION BOOK OF THE YEAR WINNER OF THE JHALAK PRIZE LONGLISTED FOR THE BAILLIE GIFFORD PRIZE FOR NON-FICTION LONGLISTED FOR THE ORWELL PRIZE SHORTLISTED FOR A BOOKS ARE MY BAG READERS AWARD

Dying of Whiteness

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Author :
Publisher : Basic Books
ISBN 13 : 1541644964
Total Pages : 354 pages
Book Rating : 4.5/5 (416 download)

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Book Synopsis Dying of Whiteness by : Jonathan M. Metzl

Download or read book Dying of Whiteness written by Jonathan M. Metzl and published by Basic Books. This book was released on 2019-03-05 with total page 354 pages. Available in PDF, EPUB and Kindle. Book excerpt: A physician's "provocative" (Boston Globe) and "timely" (Ibram X. Kendi, New York Times Book Review) account of how right-wing backlash policies have deadly consequences -- even for the white voters they promise to help. In election after election, conservative white Americans have embraced politicians who pledge to make their lives great again. But as physician Jonathan M. Metzl shows in Dying of Whiteness, the policies that result actually place white Americans at ever-greater risk of sickness and death. Interviewing a range of everyday Americans, Metzl examines how racial resentment has fueled progun laws in Missouri, resistance to the Affordable Care Act in Tennessee, and cuts to schools and social services in Kansas. He shows these policies' costs: increasing deaths by gun suicide, falling life expectancies, and rising dropout rates. Now updated with a new afterword, Dying of Whiteness demonstrates how much white America would benefit by emphasizing cooperation rather than chasing false promises of supremacy. Winner of the Robert F. Kennedy Book Award

Good White People

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Publisher : SUNY Press
ISBN 13 : 1438451687
Total Pages : 226 pages
Book Rating : 4.4/5 (384 download)

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Book Synopsis Good White People by : Shannon Sullivan

Download or read book Good White People written by Shannon Sullivan and published by SUNY Press. This book was released on 2014-05-15 with total page 226 pages. Available in PDF, EPUB and Kindle. Book excerpt: Argues for the necessity of a new ethos for middle-class white anti-racism. Building on her book Revealing Whiteness, Shannon Sullivan identifies a constellation of attitudes common among well-meaning white liberals that she sums up as “white middle-class goodness,” an orientation she critiques for being more concerned with establishing anti-racist bona fides than with confronting systematic racism and privilege. Sullivan untangles the complex relationships between class and race in contemporary white identity and outlines four ways this orientation is expressed, each serving to establish one’s lack of racism: the denigration of lower-class white people as responsible for ongoing white racism, the demonization of antebellum slaveholders, an emphasis on colorblindness—especially in the context of white childrearing—and the cultivation of attitudes of white guilt, shame, and betrayal. To move beyond these distancing strategies, Sullivan argues, white people need a new ethos that acknowledges and transforms their whiteness in the pursuit of racial justice rather than seeking a self-righteous distance from it.

A Terrible Thing to Waste

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Publisher : Little, Brown Spark
ISBN 13 : 0316509426
Total Pages : 340 pages
Book Rating : 4.3/5 (165 download)

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Book Synopsis A Terrible Thing to Waste by : Harriet A. Washington

Download or read book A Terrible Thing to Waste written by Harriet A. Washington and published by Little, Brown Spark. This book was released on 2019-07-23 with total page 340 pages. Available in PDF, EPUB and Kindle. Book excerpt: A "powerful and indispensable" look at the devastating consequences of environmental racism (Gerald Markowitz) -- and what we can do to remedy its toxic effects on marginalized communities. Did you know... Middle-class African American households with incomes between $50,000 and $60,000 live in neighborhoods that are more polluted than those of very poor white households with incomes below $10,000. When swallowed, a lead-paint chip no larger than a fingernail can send a toddler into a coma -- one-tenth of that amount will lower his IQ. Nearly two of every five African American homes in Baltimore are plagued by lead-based paint. Almost all of the 37,500 Baltimore children who suffered lead poisoning between 2003 and 2015 were African American. From injuries caused by lead poisoning to the devastating effects of atmospheric pollution, infectious disease, and industrial waste, Americans of color are harmed by environmental hazards in staggeringly disproportionate numbers. This systemic onslaught of toxic exposure and institutional negligence causes irreparable physical harm to millions of people across the country-cutting lives tragically short and needlessly burdening our health care system. But these deadly environments create another insidious and often overlooked consequence: robbing communities of color, and America as a whole, of intellectual power. The 1994 publication of The Bell Curve and its controversial thesis catapulted the topic of genetic racial differences in IQ to the forefront of a renewed and heated debate. Now, in A Terrible Thing to Waste, award-winning science writer Harriet A. Washington adds her incisive analysis to the fray, arguing that IQ is a biased and flawed metric, but that it is useful for tracking cognitive damage. She takes apart the spurious notion of intelligence as an inherited trait, using copious data that instead point to a different cause of the reported African American-white IQ gap: environmental racism - a confluence of racism and other institutional factors that relegate marginalized communities to living and working near sites of toxic waste, pollution, and insufficient sanitation services. She investigates heavy metals, neurotoxins, deficient prenatal care, bad nutrition, and even pathogens as chief agents influencing intelligence to explain why communities of color are disproportionately affected -- and what can be done to remedy this devastating problem. Featuring extensive scientific research and Washington's sharp, lively reporting, A Terrible Thing to Waste is sure to outrage, transform the conversation, and inspire debate.

The Great Big Book of Horrible Things

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Author :
Publisher : W. W. Norton & Company
ISBN 13 : 0393081923
Total Pages : 689 pages
Book Rating : 4.3/5 (93 download)

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Book Synopsis The Great Big Book of Horrible Things by : Matthew White

Download or read book The Great Big Book of Horrible Things written by Matthew White and published by W. W. Norton & Company. This book was released on 2011-10-25 with total page 689 pages. Available in PDF, EPUB and Kindle. Book excerpt: A compulsively readable and utterly original account of world history—from an atrocitologist’s point of view. Evangelists of human progress meet their opposite in Matthew White's epic examination of history's one hundred most violent events, or, in White's piquant phrasing, "the numbers that people want to argue about." Reaching back to 480 BCE's second Persian War, White moves chronologically through history to this century's war in the Congo and devotes chapters to each event, where he surrounds hard facts (time and place) and succinct takeaways (who usually gets the blame?) with lively military, social, and political histories. With the eye of a seasoned statistician, White assigns each entry a ranking based on body count, and in doing so he gives voice to the suffering of ordinary people that, inexorably, has defined every historical epoch. By turns droll, insightful, matter-of-fact, and ultimately sympathetic to those who died, The Great Big Book of Horrible Things gives readers a chance to reach their own conclusions while offering a stark reminder of the darkness of the human heart.

Not My Idea

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Author :
Publisher : Ordinary Terrible Things
ISBN 13 : 9781948340007
Total Pages : 64 pages
Book Rating : 4.3/5 (4 download)

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Book Synopsis Not My Idea by : Anastasia Higginbotham

Download or read book Not My Idea written by Anastasia Higginbotham and published by Ordinary Terrible Things. This book was released on 2018-09 with total page 64 pages. Available in PDF, EPUB and Kindle. Book excerpt: People of color are eager for white people to deal with their racial ignorance. White people are desperate for an affirmative role in racial justice. Not My Idea: A Book About Whiteness helps with conversations the nation is, just now, finally starting to have.

Horrible White People

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Author :
Publisher : NYU Press
ISBN 13 : 1479805335
Total Pages : 270 pages
Book Rating : 4.4/5 (798 download)

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Book Synopsis Horrible White People by : Taylor Nygaard

Download or read book Horrible White People written by Taylor Nygaard and published by NYU Press. This book was released on 2020-11-24 with total page 270 pages. Available in PDF, EPUB and Kindle. Book excerpt: Examines the bleak television comedies that illustrate the obsession of the white left with its own anxiety and suffering At the same time that right-wing political figures like Donald Trump were elected and reactionary socio-economic policies like Brexit were voted into law, representations of bleakly comic white fragility spread across television screens. American and British programming that featured the abjection of young, middle-class, liberal white people—such as Broad City, Casual, You’re the Worst, Catastrophe, Fleabag, and Transparent—proliferated to wide popular acclaim in the 2010s. Taylor Nygaard and Jorie Lagerwey track how these shows of the white left, obsessed with its own anxiety and suffering, are complicit in the rise and maintenance of the far right—particularly in the mobilization, representation, and sustenance of structural white supremacy on television. Nygaard and Lagerwey examine a cycle of dark television comedies, the focus of which are “horrible white people,” by putting them in conversation with similar upmarket comedies from creators and casts of color like Insecure, Atlanta, Dear White People, and Master of None. Through their analysis, they demonstrate the ways these non-white-centric shows negotiate prestige TV’s dominant aesthetics of whiteness and push back against the centering of white suffering in a time of cultural crisis. Through the lens of media analysis and feminist cultural studies, Nygaard and Lagerwey’s book opens up new ways of looking at contemporary television consumption—and the political, cultural, and social repercussions of these “horrible white people” shows, both on- and off-screen.

Between the World and Me

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Author :
Publisher : One World
ISBN 13 : 0679645985
Total Pages : 163 pages
Book Rating : 4.6/5 (796 download)

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Book Synopsis Between the World and Me by : Ta-Nehisi Coates

Download or read book Between the World and Me written by Ta-Nehisi Coates and published by One World. This book was released on 2015-07-14 with total page 163 pages. Available in PDF, EPUB and Kindle. Book excerpt: #1 NEW YORK TIMES BESTSELLER • NATIONAL BOOK AWARD WINNER • NAMED ONE OF TIME’S TEN BEST NONFICTION BOOKS OF THE DECADE • PULITZER PRIZE FINALIST • NATIONAL BOOK CRITICS CIRCLE AWARD FINALIST • ONE OF OPRAH’S “BOOKS THAT HELP ME THROUGH” • NOW AN HBO ORIGINAL SPECIAL EVENT Hailed by Toni Morrison as “required reading,” a bold and personal literary exploration of America’s racial history by “the most important essayist in a generation and a writer who changed the national political conversation about race” (Rolling Stone) NAMED ONE OF THE MOST INFLUENTIAL BOOKS OF THE DECADE BY CNN • NAMED ONE OF PASTE’S BEST MEMOIRS OF THE DECADE • NAMED ONE OF THE TEN BEST BOOKS OF THE YEAR BY The New York Times Book Review • O: The Oprah Magazine • The Washington Post • People • Entertainment Weekly • Vogue • Los Angeles Times • San Francisco Chronicle • Chicago Tribune • New York • Newsday • Library Journal • Publishers Weekly In a profound work that pivots from the biggest questions about American history and ideals to the most intimate concerns of a father for his son, Ta-Nehisi Coates offers a powerful new framework for understanding our nation’s history and current crisis. Americans have built an empire on the idea of “race,” a falsehood that damages us all but falls most heavily on the bodies of black women and men—bodies exploited through slavery and segregation, and, today, threatened, locked up, and murdered out of all proportion. What is it like to inhabit a black body and find a way to live within it? And how can we all honestly reckon with this fraught history and free ourselves from its burden? Between the World and Me is Ta-Nehisi Coates’s attempt to answer these questions in a letter to his adolescent son. Coates shares with his son—and readers—the story of his awakening to the truth about his place in the world through a series of revelatory experiences, from Howard University to Civil War battlefields, from the South Side of Chicago to Paris, from his childhood home to the living rooms of mothers whose children’s lives were taken as American plunder. Beautifully woven from personal narrative, reimagined history, and fresh, emotionally charged reportage, Between the World and Me clearly illuminates the past, bracingly confronts our present, and offers a transcendent vision for a way forward.

Things That Make White People Uncomfortable (Adapted for Young Adults)

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Author :
Publisher : Haymarket Books
ISBN 13 : 1642590797
Total Pages : 158 pages
Book Rating : 4.6/5 (425 download)

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Book Synopsis Things That Make White People Uncomfortable (Adapted for Young Adults) by : Michael Bennett

Download or read book Things That Make White People Uncomfortable (Adapted for Young Adults) written by Michael Bennett and published by Haymarket Books. This book was released on 2019-09-03 with total page 158 pages. Available in PDF, EPUB and Kindle. Book excerpt: Michael Bennett is a Super Bowl Champion, a three-time Pro Bowl defensive end, a fearless activist, a feminist, an organizer, and a change maker. He's also one of the most humorous athletes on the planet, and he wants to make you uncomfortable. Bennett adds his voice to discussions of racism and police violence, Black athletes and their relationship to powerful institutions like the NCAA and the NFL, the role of protest in history, and the responsibilities of athletes as role models to speak out against injustice. Following in the footsteps of activist-athletes from Muhammad Ali to Colin Kaepernick, Bennett demonstrates his outspoken leadership both on and off the field. Written with award-winning sportswriter and author Dave Zirin, Sitting Down to Stand Up is a sports book for young people who want to make a difference, a memoir, and a book as hilarious and engaging as it is illuminating.

Nice Racism

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Author :
Publisher : Beacon Press
ISBN 13 : 0807074128
Total Pages : 226 pages
Book Rating : 4.8/5 (7 download)

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Book Synopsis Nice Racism by : Dr. Robin DiAngelo

Download or read book Nice Racism written by Dr. Robin DiAngelo and published by Beacon Press. This book was released on 2021-06-29 with total page 226 pages. Available in PDF, EPUB and Kindle. Book excerpt: NEW YORK TIMES BESTSELLER Building on the groundwork laid in the New York Times bestseller White Fragility, Robin DiAngelo explores how a culture of niceness inadvertently promotes racism. In White Fragility, Robin DiAngelo explained how racism is a system into which all white people are socialized and challenged the belief that racism is a simple matter of good people versus bad. DiAngelo also made a provocative claim: white progressives cause the most daily harm to people of color. In Nice Racism, her follow-up work, she explains how they do so. Drawing on her background as a sociologist and over 25 years working as an anti-racist educator, she picks up where White Fragility left off and moves the conversation forward. Writing directly to white people as a white person, DiAngelo identifies many common white racial patterns and breaks down how well-intentioned white people unknowingly perpetuate racial harm. These patterns include: -rushing to prove that we are “not racist”; -downplaying white advantage; -romanticizing Black, Indigenous and other peoples of color (BIPOC); -pretending white segregation “just happens”; -expecting BIPOC people to teach us about racism; -carefulness; -and feeling immobilized by shame. DiAngelo explains how spiritual white progressives seeking community by co-opting Indigenous and other groups’ rituals create separation, not connection. She challenges the ideology of individualism and explains why it is OK to generalize about white people, and she demonstrates how white people who experience other oppressions still benefit from systemic racism. Writing candidly about her own missteps and struggles, she models a path forward, encouraging white readers to continually face their complicity and embrace courage, lifelong commitment, and accountability. Nice Racism is an essential work for any white person who recognizes the existence of systemic racism and white supremacy and wants to take steps to align their values with their actual practice. BIPOC readers may also find the “insiders” perspective useful for navigating whiteness. Includes a study guide.

A More Beautiful and Terrible History

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Author :
Publisher : Beacon Press
ISBN 13 : 0807075876
Total Pages : 282 pages
Book Rating : 4.8/5 (7 download)

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Book Synopsis A More Beautiful and Terrible History by : Jeanne Theoharis

Download or read book A More Beautiful and Terrible History written by Jeanne Theoharis and published by Beacon Press. This book was released on 2018-01-30 with total page 282 pages. Available in PDF, EPUB and Kindle. Book excerpt: Praised by The New York Times; O, The Oprah Magazine; Bitch Magazine; Slate; Publishers Weekly; and more, this is “a bracing corrective to a national mythology” (New York Times) around the civil rights movement. The civil rights movement has become national legend, lauded by presidents from Reagan to Obama to Trump, as proof of the power of American democracy. This fable, featuring dreamy heroes and accidental heroines, has shuttered the movement firmly in the past, whitewashed the forces that stood in its way, and diminished its scope. And it is used perniciously in our own times to chastise present-day movements and obscure contemporary injustice. In A More Beautiful and Terrible History award-winning historian Jeanne Theoharis dissects this national myth-making, teasing apart the accepted stories to show them in a strikingly different light. We see Rosa Parks not simply as a bus lady but a lifelong criminal justice activist and radical; Martin Luther King, Jr. as not only challenging Southern sheriffs but Northern liberals, too; and Coretta Scott King not only as a “helpmate” but a lifelong economic justice and peace activist who pushed her husband’s activism in these directions. Moving from “the histories we get” to “the histories we need,” Theoharis challenges nine key aspects of the fable to reveal the diversity of people, especially women and young people, who led the movement; the work and disruption it took; the role of the media and “polite racism” in maintaining injustice; and the immense barriers and repression activists faced. Theoharis makes us reckon with the fact that far from being acceptable, passive or unified, the civil rights movement was unpopular, disruptive, and courageously persevering. Activists embraced an expansive vision of justice—which a majority of Americans opposed and which the federal government feared. By showing us the complex reality of the movement, the power of its organizing, and the beauty and scope of the vision, Theoharis proves that there was nothing natural or inevitable about the progress that occurred. A More Beautiful and Terrible History will change our historical frame, revealing the richness of our civil rights legacy, the uncomfortable mirror it holds to the nation, and the crucial work that remains to be done. Winner of the 2018 Brooklyn Public Library Literary Prize in Nonfiction

Mediocre

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Author :
Publisher : Seal Press
ISBN 13 : 9781580059527
Total Pages : 336 pages
Book Rating : 4.0/5 (595 download)

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Book Synopsis Mediocre by : Ijeoma Oluo

Download or read book Mediocre written by Ijeoma Oluo and published by Seal Press. This book was released on 2021-11-09 with total page 336 pages. Available in PDF, EPUB and Kindle. Book excerpt: From the author of the smash hit #1 New York Times bestseller So You Want to Talk About Race, an "illuminating" (New York Times Book Review) history of white male identity in America What happens to a country that tells generations of white men that they deserve power? What happens when their identity is defined by status over women and people of color? Through the last 150 years of American history, Ijeoma Oluo exposes the devastating consequences of white male supremacy. She then envisions a new white male identity, one free from racism and sexism. Now with a new preface addressing the harrowing 2021 Capitol attack, Mediocre confronts our founding myths, in hopes that we will write better stories for future generations.

Reinventing Racism

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Publisher : Rowman & Littlefield
ISBN 13 : 1475858191
Total Pages : 251 pages
Book Rating : 4.4/5 (758 download)

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Book Synopsis Reinventing Racism by : Jonathan D. Church

Download or read book Reinventing Racism written by Jonathan D. Church and published by Rowman & Littlefield. This book was released on 2020-12-03 with total page 251 pages. Available in PDF, EPUB and Kindle. Book excerpt: The theory of white fragility is one of the most influential ideas to emerge in recent years on the topics of race, racism, and racial inequality. White fragility is defined as an unwillingness on the part of white people to engage in the difficult conversations necessary to address racial inequality. This “fragility” allegedly undermines the fight against racial inequality. Despite its wide acclaim and rapid acceptance, the theory of white fragility has received no serious and sustained scrutiny. This book argues that the theory is flawed on numerous fronts. The theory functions as a divisive rhetorical device to shut down debate. It relies on the flawed premise of implicit bias. It posits a faulty way of understanding racism. It has serious methodological problems. It conflates objectivity and neutrality. It exploits narrative at the expense of facts. It distorts many of the ideas upon which the theory relies. This book also offers a more constructive way to think about Whiteness, white privilege, and “white fragility,” pointing us to a more promising vision for addressing racial inequality.

White Like Me

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Author :
Publisher : ReadHowYouWant.com
ISBN 13 : 1458780910
Total Pages : 390 pages
Book Rating : 4.4/5 (587 download)

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Book Synopsis White Like Me by : Tim Wise

Download or read book White Like Me written by Tim Wise and published by ReadHowYouWant.com. This book was released on 2010-10-29 with total page 390 pages. Available in PDF, EPUB and Kindle. Book excerpt: Flipping John Howard Griffin's classic Black Like Me, and extending Noel Ignatiev's How The Irish Became White into the present-day, Wise explores the meanings and consequences of whiteness, and discusses the ways in which racial privilege can harm not just people of color, but also whites. Using stories instead of stale statistics, Wise weaves a narrative that is at once readable and yet scholarly; analytical and yet accessible.

Postfeminist Celebrity and Motherhood

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Author :
Publisher : Taylor & Francis
ISBN 13 : 1317265718
Total Pages : 136 pages
Book Rating : 4.3/5 (172 download)

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Book Synopsis Postfeminist Celebrity and Motherhood by : Jorie Lagerwey

Download or read book Postfeminist Celebrity and Motherhood written by Jorie Lagerwey and published by Taylor & Francis. This book was released on 2016-09-01 with total page 136 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book analyzes the intersections of celebrity, self-branding, and "mommy" culture. It examines how images of celebrity moms playing versions of themselves on reality television, social media, gossip sites, and self-branded retail outlets negotiate the complex demands of postfeminism and the current fashion for heroic, labor intensive parenting. The cultural regime of "new momism" insists that women be expert in both affective and economic labor, producing loving families, self-brands based on emotional connections with consumers, and lucrative saleable commodities. Successfully creating all three: a self-brand, a style of motherhood, and lucrative product sales, is represented as the only path to fulfilled adult womanhood and citizenship. The book interrogates the classed and racialized privilege inherent in those success stories and looks for ways that the versions of branded motherhood represented as failures might open a space for a more inclusive emergent feminism.