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Historical Research In Marketing Management
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Book Synopsis Historical Research in Marketing Management by : Mark Tadajewski
Download or read book Historical Research in Marketing Management written by Mark Tadajewski and published by Key Issues in Marketing Management. This book was released on 2018-09-18 with total page 218 pages. Available in PDF, EPUB and Kindle. Book excerpt: This collection of articles deal with marketing history and the history of marketing thought, placing these subjects within a marketing management context. Despite the crucial role that historical research can play in expanding our understanding of marketing, studies of the history of marketing are thin on the ground. This volume aims to address this gap. Topics include the history of the Boston Consulting Group's growth-share matrix, branding, the emergence of marketing schools of thought, managerialism, the marketing concept, relationship marketing, scientific management and marketing, and critical marketing studies. The introduction discusses the three themes that run through the collection: historical method, marketing history, and the history of marketing thought. This book was originally published as a special issue of the Journal of Marketing Management.
Book Synopsis Journal of Historical Research in Marketing by :
Download or read book Journal of Historical Research in Marketing written by and published by . This book was released on 2011 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis The History of Marketing Thought by : Robert Bartels
Download or read book The History of Marketing Thought written by Robert Bartels and published by Publishing Horizons, Incorporated. This book was released on 1988 with total page 406 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Historical Research in Marketing Management by : Mark Tadajewski
Download or read book Historical Research in Marketing Management written by Mark Tadajewski and published by . This book was released on 2016 with total page 218 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Pioneers in Marketing by : D.G. Brian Jones
Download or read book Pioneers in Marketing written by D.G. Brian Jones and published by Routledge. This book was released on 2011-12-21 with total page 212 pages. Available in PDF, EPUB and Kindle. Book excerpt: Pioneers in Marketing: A Collection of Biographical Essays discusses eight historically important marketing scholars whose careers collectively spanned over 100 years. An introductory chapter describes the role of biography in the study of marketing thought, and introduces the eight subjects in this collection. Subsequent chapters describe the lives of Edward David Jones, Simon Litman, Henry Charles Taylor, Percival White, George Burton Hotchkiss, Theodore N. Beckman, David D. Monieson, and William R. Davidson, focusing on their intellectual and professional contributions to the marketing discipline. The biographies are based on rare archival materials, some personal interviews, and analysis of the subjects’ major works. The final chapter draws lessons from the collection for marketing students and teachers. Several important discoveries are reported that suggest opportunities for further research. These stories will inform and inspire students of marketing.
Book Synopsis Business History by : John F. Wilson
Download or read book Business History written by John F. Wilson and published by Routledge. This book was released on 2022 with total page 138 pages. Available in PDF, EPUB and Kindle. Book excerpt: "The evolution of business history offers some radical ways forward for a discipline which is rich in potential. This shortform book offers an expert overview of how the field has relevance for contemporary business studies as well as the social sciences more broadly, as well as practitioners interested in historical perspectives. This book not only provides a comprehensive review of how the discipline of business history has evolved over the last century, but it also lays out an agenda for the next decade. Focusing specifically on the 'three pillars' of research, teaching and practical impact, the authors have outlined how while the first has flourished across many continents, the latter two are struggling to overcome significant challenges associated with how the discipline is perceived, especially in the social sciences. A solution is proposed that would involve academics working more closely with practitioners, thereby increasing the discipline's credibility across key stakeholders. The work here presented provides a concise and easily digestible overview of the topic which will be of interest to scholars, researchers and advanced students focusing on the evolution of business history and its impact on the way the world conducts business today"--
Book Synopsis The History Of Marketing Science by : Russell S Winer
Download or read book The History Of Marketing Science written by Russell S Winer and published by World Scientific. This book was released on 2014-06-27 with total page 529 pages. Available in PDF, EPUB and Kindle. Book excerpt: The field of marketing science has a rich history of modeling marketing phenomena using the disciplines of economics, statistics, operations research, and other related fields. Since it is roughly 50 years from its origins, The History of Marketing Science is a timely review of the accomplishments of marketing scientists in a number of research areas.Different research areas of marketing science, such as Pricing, Internet Marketing, Diffusion Models, and Advertising, are treated to a highly readable and easy-to-digest historical analysis by the contributing authors. Each chapter provides a chronological timeline of key historical developments in the area of marketing science covered. Readers of other disciplinary backgrounds outside of economics, statistics, and operations research will be more than able to appreciate the development of marketing science as a field of research and its pioneers through the book.
Book Synopsis Foundations of Marketing Thought by : D.G. Brian Jones
Download or read book Foundations of Marketing Thought written by D.G. Brian Jones and published by Routledge. This book was released on 2017-12-12 with total page 232 pages. Available in PDF, EPUB and Kindle. Book excerpt: The study and teaching of marketing as a university subject is generally understood to have originated in America during the early 20th century emerging as an applied branch of economics. This book tells a different story describing the influence of the German Historical School on institutional economists and economic historians who pioneered the study of marketing in America and Britain during the late 19th and early 20th centuries. Drawing from archival materials at the University of Wisconsin, Harvard Business School, and the University of Birmingham, this book documents the early intellectual genealogy of marketing science and traces the ideas that early American and British economists borrowed from German scholars to study and teach marketing. Early marketing scholars both in America and Britain openly credited the German School, and its ideology based on social welfare and distributive justice was a strong motivation for many institutional economists who studied marketing in America, predating the modern macro-marketing school by many decades. Challenging many traditional beliefs, this book provides an authoritative new narrative of the origins of marketing thought. It will be of great interest to educators, scholars and advanced students with an interest in marketing theory and history, and in the history of economic thought.
Book Synopsis Using Photographs in Social and Historical Research by : Penny Tinkler
Download or read book Using Photographs in Social and Historical Research written by Penny Tinkler and published by SAGE. This book was released on 2013-02-01 with total page 250 pages. Available in PDF, EPUB and Kindle. Book excerpt: Sophisticated, original and comprehensive, this book investigates photographic research practices and the conceptual and theoretical issues that underpin them. Using international case studies and ′behind the scenes′ interviews, Penny Tinkler sets out research practices and explores the possibilities, and challenges, of working with different methods and photographic sources. The book guides the reader through all aspects of doing photographic research including practical issues and ethical considerations. Key topics include: - Working with images - Generating photos in research - Managing large archives and digital databases - Reviewing personal photos - Photo-elicitation interviews Written in a clear, accessible style, this dynamic book is essential reading for students and researchers working with photographs in history and the social sciences.
Book Synopsis The SAGE Dictionary of Qualitative Management Research by : Richard Thorpe
Download or read book The SAGE Dictionary of Qualitative Management Research written by Richard Thorpe and published by SAGE. This book was released on 2007-12-19 with total page 314 pages. Available in PDF, EPUB and Kindle. Book excerpt: ′This comprehensive work extends general ideas, concepts, and techniques of qualitative research into the realm of management research...This is a crucial reference tool for anyone conducting research in this field of study′ - CHOICE With over 100 entries on key concepts and theorists, the Dictionary of Qualitative Management Research provides full coverage of the field, explaining fundamental concepts and introducing new and unfamiliar terms. This book provides: - Definitions - Examples in the field of management studies - Criticisms and possible future directions Engagingly written by specialists in each area, this dictionary will be the definitive and essential companion to established textbooks and teaching materials in qualitative management research.
Book Synopsis Comparative-Historical Methods by : Matthew Lange
Download or read book Comparative-Historical Methods written by Matthew Lange and published by SAGE. This book was released on 2012-11-12 with total page 210 pages. Available in PDF, EPUB and Kindle. Book excerpt: This bright, engaging title provides a thorough and integrated review of comparative-historical methods. It sets out an intellectual history of comparative-historical analysis and presents the main methodological techniques employed by researchers, including: - comparative-historical analysis, - case-based methods, - comparative methods - data, case selection and theory. Matthew Lange has written a fresh, easy to follow introduction which showcases classic analyses, offers clear methodological examples and describes major methodological debates. It is a comprehensive, grounded book which understands the learning and research needs of students and researchers.
Book Synopsis The SAGE Handbook of Qualitative Business and Management Research Methods by : Catherine Cassell
Download or read book The SAGE Handbook of Qualitative Business and Management Research Methods written by Catherine Cassell and published by SAGE. This book was released on 2017-12-14 with total page 1161 pages. Available in PDF, EPUB and Kindle. Book excerpt: The SAGE Handbook of Qualitative Business and Management Research Methods provides a state-of–the-art overview of qualitative research methods in the business and management field. The Handbook celebrates the diversity of the field by drawing from a wide range of traditions and by bringing together a number of leading international researchers engaged in studying a variety of topics through multiple qualitative methods. The chapters address the philosophical underpinnings of particular approaches to research, contemporary illustrations, references, and practical guidelines for their use. The two volumes therefore provide a useful resource for Ph.D. students and early career researchers interested in developing and expanding their knowledge and practice of qualitative research. In covering established and emerging methods, it also provides an invaluable source of information for faculty teaching qualitative research methods. The contents of the Handbook are arranged into two volumes covering seven key themes: Volume One: History and Tradition Part One: Influential Traditions: underpinning qualitative research: positivism, interpretivism, pragmatism, constructionism, critical, poststructuralism, hermeneutics, postcolonialism, critical realism, mixed methods, grounded theory, feminist and indigenous approaches. Part Two: Research Designs: ethnography, field research, action research, case studies, process and practice methodologies. Part Three: The Researcher: positionality, reflexivity, ethics, gender and intersectionality, writing from the body, and achieving critical distance. Part Four: Challenges: research design, access and departure, choosing participants, research across boundaries, writing for different audiences, ethics in international research, digital ethics, and publishing qualitative research. Volume Two: Methods and Challenges Part One: Contemporary methods: interviews, archival analysis, autoethnography, rhetoric, historical, stories and narratives, discourse analysis, group methods, sociomateriality, fiction, metaphors, dramaturgy, diary, shadowing and thematic analysis. Part Two: Visual methods: photographs, drawing, video, web images, semiotics and symbols, collages, documentaries. Part Three: Methodological developments: aesthetics and smell, fuzzy set comparative analysis, sewing quilts, netnography, ethnomusicality, software, ANTI-history, emotion, and pattern matching.
Book Synopsis A History of Corporate Governance around the World by : Randall K. Morck
Download or read book A History of Corporate Governance around the World written by Randall K. Morck and published by University of Chicago Press. This book was released on 2007-11-01 with total page 700 pages. Available in PDF, EPUB and Kindle. Book excerpt: For many Americans, capitalism is a dynamic engine of prosperity that rewards the bold, the daring, and the hardworking. But to many outside the United States, capitalism seems like an initiative that serves only to concentrate power and wealth in the hands of a few hereditary oligarchies. As A History of Corporate Governance around the World shows, neither conception is wrong. In this volume, some of the brightest minds in the field of economics present new empirical research that suggests that each side of the debate has something to offer the other. Free enterprise and well-developed financial systems are proven to produce growth in those countries that have them. But research also suggests that in some other capitalist countries, arrangements truly do concentrate corporate ownership in the hands of a few wealthy families. A History of Corporate Governance around the World provides historical studies of the patterns of corporate governance in several countries-including the large industrial economies of Canada, France, Germany, Italy, Japan, the United Kingdom, and the United States; larger developing economies like China and India; and alternative models like those of the Netherlands and Sweden.
Book Synopsis Handbook of Marketing by : Barton A Weitz
Download or read book Handbook of Marketing written by Barton A Weitz and published by SAGE. This book was released on 2006-08-11 with total page 618 pages. Available in PDF, EPUB and Kindle. Book excerpt: The 'Handbook of Marketing' presents a major retrospective and prospective overview of the field of marketing when many of the traditional boundaries and domains within marketing have been subject to change.
Book Synopsis The Routledge Companion to Marketing History by : D.G. Brian Jones
Download or read book The Routledge Companion to Marketing History written by D.G. Brian Jones and published by Routledge. This book was released on 2016-01-29 with total page 464 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Routledge Companion to Marketing History is the first collection of readings that surveys the broader field of marketing history, including the key activities and practices in the marketing process. With contributors from leading international scholars working in marketing history, this companion provides nine country-specific histories of marketing practice as well as a broad analysis of the field, including: the histories of advertising, retailing, channels of distribution, product design and branding, pricing strategies, and consumption behavior. While other collections have provided an overview of the history of marketing thought, this is the first of its kind to do so from the perspective of companies, industries, and even whole economies. The Routledge Companion to Marketing History ranges across many countries and industries, engaging in substantive detail with marketing practices as they were performed in a variety of historical periods extending back to ancient times. It is not to be missed by any historian or student of business.
Book Synopsis Digital and Social Media Marketing by : Nripendra P. Rana
Download or read book Digital and Social Media Marketing written by Nripendra P. Rana and published by Springer Nature. This book was released on 2019-11-11 with total page 337 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book examines issues and implications of digital and social media marketing for emerging markets. These markets necessitate substantial adaptations of developed theories and approaches employed in the Western world. The book investigates problems specific to emerging markets, while identifying new theoretical constructs and practical applications of digital marketing. It addresses topics such as electronic word of mouth (eWOM), demographic differences in digital marketing, mobile marketing, search engine advertising, among others. A radical increase in both temporal and geographical reach is empowering consumers to exert influence on brands, products, and services. Information and Communication Technologies (ICTs) and digital media are having a significant impact on the way people communicate and fulfil their socio-economic, emotional and material needs. These technologies are also being harnessed by businesses for various purposes including distribution and selling of goods, retailing of consumer services, customer relationship management, and influencing consumer behaviour by employing digital marketing practices. This book considers this, as it examines the practice and research related to digital and social media marketing.
Book Synopsis The History of Marketing Thought by : Robert Bartels
Download or read book The History of Marketing Thought written by Robert Bartels and published by . This book was released on 1976 with total page 352 pages. Available in PDF, EPUB and Kindle. Book excerpt:
