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Author : Bruno Cailler Bruno Cailler
Publisher :
ISBN 13 : 9782336716671
Total Pages : pages
Book Rating : 4.7/5 (166 download)
Download or read book Histoire Du Transmedia written by Bruno Cailler Bruno Cailler and published by . This book was released on 2016 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Bruno Cailler doublon 13214 ne pas supprimer
Publisher : Editions L'Harmattan
ISBN 13 : 2336366568
Total Pages : 274 pages
Book Rating : 4.3/5 (363 download)
Download or read book Histoire du transmédia written by Bruno Cailler doublon 13214 ne pas supprimer and published by Editions L'Harmattan. This book was released on 2015-01-01 with total page 274 pages. Available in PDF, EPUB and Kindle. Book excerpt: L'ouvrage s'interroge sur le fait de savoir si le transmédia ou le transmédia storytelling ont pu préexister aux outils numériques qui ont permis l'émergence de ce qu'on appelle communément aujourd'hui le transmédia. Un terme récent, avec ce qu'il porte de spécifiquement lié aux nouvelles technologies, peut-il être employé rétrospectivement dans l'histoire des médias, au risque du contresens ou de la lecture forcée ? Est-il possible de délier la construction narrative et le phénomène d'interaction, et si oui, dans quelles limites ?
Author : Jacques Vétois
Publisher : Editions L'Harmattan
ISBN 13 : 2296534902
Total Pages : 152 pages
Book Rating : 4.2/5 (965 download)
Download or read book Transmedia storytelling written by Jacques Vétois and published by Editions L'Harmattan. This book was released on 2013-04-01 with total page 152 pages. Available in PDF, EPUB and Kindle. Book excerpt: Le transmedia storytelling est une façon de raconter des histoires en rajoutant des éléments narratifs sur diverses plateformes médiatiques pour créer un univers complet et augmenté. Terreau solide pour le développement des stratégies de narration augmentée, les fans sont des publics actifs, producteurs et créateurs prêts à s'engager et à s'immerger dans un univers narratif complexe.
Author : Max Giovagnoli
Publisher : Lulu.com
ISBN 13 : 1105062589
Total Pages : 149 pages
Book Rating : 4.1/5 (5 download)
Download or read book Transmedia Storytelling written by Max Giovagnoli and published by Lulu.com. This book was released on 2011 with total page 149 pages. Available in PDF, EPUB and Kindle. Book excerpt: Transmedia Storytelling explores the theories and describes the use of the imagery and techniques shared by producers, authors and audiences of the entertainment, information and brand communication industries as they create and develop their stories in this new, interactive ecosystem.
Author : Matthew Freeman
Publisher : Routledge
ISBN 13 : 1315439506
Total Pages : 296 pages
Book Rating : 4.3/5 (154 download)
Download or read book Historicising Transmedia Storytelling written by Matthew Freeman and published by Routledge. This book was released on 2016-11-03 with total page 296 pages. Available in PDF, EPUB and Kindle. Book excerpt: Tracing the industrial emergence of transmedia storytelling—typically branded a product of the contemporary digital media landscape—this book provides a historicised intervention into understandings of how fictional stories flow across multiple media forms. Through studies of the storyworlds constructed for The Wizard of Oz, Tarzan, and Superman, the book reveals how new developments in advertising, licensing, and governmental policy across the twentieth century enabled historical systems of transmedia storytelling to emerge, thereby providing a valuable contribution to the growing field of transmedia studies as well as to understandings of media convergence, popular culture, and historical media industries.
Author : Marsha Kinder
Publisher : Univ of California Press
ISBN 13 : 0520383028
Total Pages : 416 pages
Book Rating : 4.5/5 (23 download)
Download or read book Transmedia Frictions written by Marsha Kinder and published by Univ of California Press. This book was released on 2021-03-16 with total page 416 pages. Available in PDF, EPUB and Kindle. Book excerpt: Editors Marsha Kinder and Tara McPherson present an authoritative collection of essays on the continuing debates over medium specificity and the politics of the digital arts. Comparing the term “transmedia” with “transnational,” they show that the movement beyond specific media or nations does not invalidate those entities but makes us look more closely at the cultural specificity of each combination. In two parts, the book stages debates across essays, creating dialogues that give different narrative accounts of what is historically and ideologically at stake in medium specificity and digital politics. Each part includes a substantive introduction by one of the editors. Part 1 examines precursors, contemporary theorists, and artists who are protagonists in this discursive drama, focusing on how the transmedia frictions and continuities between old and new forms can be read most productively: N. Katherine Hayles and Lev Manovich redefine medium specificity, Edward Branigan and Yuri Tsivian explore nondigital precursors, Steve Anderson and Stephen Mamber assess contemporary archival histories, and Grahame Weinbren and Caroline Bassett defend the open-ended mobility of newly emergent media. In part 2, trios of essays address various ideologies of the digital: John Hess and Patricia R. Zimmerman, Herman Gray, and David Wade Crane redraw contours of race, space, and the margins; Eric Gordon, Cristina Venegas, and John T. Caldwell unearth database cities, portable homelands, and virtual fieldwork; and Mark B.N. Hansen, Holly Willis, and Rafael Lozano-Hemmer and Guillermo Gómez-Peña examine interactive bodies transformed by shock, gender, and color. An invaluable reference work in the field of visual media studies, Transmedia Frictions provides sound historical perspective on the social and political aspects of the interactive digital arts, demonstrating that they are never neutral or innocent.
Author : James Dalby
Publisher : Taylor & Francis
ISBN 13 : 1000986500
Total Pages : 227 pages
Book Rating : 4.0/5 (9 download)
Download or read book Transmedia Selves written by James Dalby and published by Taylor & Francis. This book was released on 2023-10-20 with total page 227 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book examines the mediated shift in the contemporary human condition, focusing on the ways in which we synthesise with media content in daily life, essentially transmediating ourselves into new forms and (re)creating ourselves across media. Across an international roster of essays, this book establishes a transdisciplinary theory for the ‘transmedia self’, exploring how technological ubiquity and digital self-determination combine with themes and disciplines such as celebrity culture, fandom, play, politics, and ultimately broader self-conception and projection to inform the creation of transmedia identities in the twenty-first century. Specifically, the book repositions transmediality as key to understanding the formation of identity in a post-digital media culture and transmedia age, where our lives are interlaced, intermingled, and narrativised across a range of media platforms and interfaces. This book is ideal for scholars and students interested in transmedia storytelling, cultural studies, media studies, sociology, philosophy, and politics.
Author : Francesca Saggini
Publisher : Rutgers University Press
ISBN 13 : 1684480604
Total Pages : 297 pages
Book Rating : 4.6/5 (844 download)
Download or read book Transmedia Creatures written by Francesca Saggini and published by Rutgers University Press. This book was released on 2018-10-19 with total page 297 pages. Available in PDF, EPUB and Kindle. Book excerpt: On the 200th anniversary of the first edition of Mary Shelley’s Frankenstein, Transmedia Creatures presents studies of Frankenstein by international scholars from converging disciplines such as humanities, musicology, film studies, television studies, English and digital humanities. These innovative contributions investigate the afterlives of a novel taught in a disparate array of courses - Frankenstein disturbs and transcends boundaries, be they political, ethical, theological, aesthetic, and not least of media, ensuring its vibrant presence in contemporary popular culture. Transmedia Creatures highlights how cultural content is redistributed through multiple media, forms and modes of production (including user-generated ones from “below”) that often appear synchronously and dismantle and renew established readings of the text, while at the same time incorporating and revitalizing aspects that have always been central to it. The authors engage with concepts, value systems and aesthetic-moral categories—among them the family, horror, monstrosity, diversity, education, risk, technology, the body—from a variety of contemporary approaches and highly original perspectives, which yields new connections. Ultimately, Frankenstein, as evidenced by this collection, is paradoxically enriched by the heteroglossia of preconceptions, misreadings, and overreadings that attend it, and that reveal the complex interweaving of perceptions and responses it generates. Published by Bucknell University Press. Distributed worldwide by Rutgers University Press.
Author : Shuangyi Li
Publisher : Springer Nature
ISBN 13 : 9811655626
Total Pages : 263 pages
Book Rating : 4.8/5 (116 download)
Download or read book Travel, Translation and Transmedia Aesthetics written by Shuangyi Li and published by Springer Nature. This book was released on 2022-01-03 with total page 263 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book examines the works of four contemporary first-generation Chinese migrant writer-artists in France: François CHENG, GAO Xingjian, DAI Sijie, and SHAN Sa. They were all born in China, moved to France in their adulthood to pursue their literary and artistic ambitions, and have enjoyed the highest French and Western institutional recognitions, from the Grand Prix de la Francophonie to the Nobel Prize in Literature. They have established themselves not only as writers, but also as translators, calligraphers, painters, playwrights, and filmmakers mainly in their host country. French has become their dominant—but not only—language of literary creation (except for Gao); yet, linguistic idioms, poetic imagery, and classical thought from Chinese cultural heritage permeate their French texts and visual artworks, reflecting a strong translingual and transmedial sensibility. The book provides not only distinctive literary and artistic examples beyond existing studies of intercultural encounter, French postcolonial, and Chinese diasporic enquiries; more importantly, it formulates a theoretical model that captures the creative dynamics between the French/francophone and Chinese/sinophone spaces of articulation, thereby contributing to contemporary debates about literary and artistic production, interpretation, and circulation in the global development of comparative/world literature, as well as intermediality studies.
Author : Carol Vernallis
Publisher : Bloomsbury Publishing USA
ISBN 13 : 1501339265
Total Pages : 529 pages
Book Rating : 4.5/5 (13 download)
Download or read book Transmedia Directors written by Carol Vernallis and published by Bloomsbury Publishing USA. This book was released on 2019-12-26 with total page 529 pages. Available in PDF, EPUB and Kindle. Book excerpt: Transmedia Directors focuses on artist-practitioners who work across media, platforms and disciplines, including film, television, music video, commercials and the internet. Working in the age of media convergence, today's em/impresarios project a distinctive style that points toward a new contemporary aesthetics. The media they engage with enrich their practices – through film and television (with its potential for world-building and sense of the past and future), music video (with its audiovisual aesthetics and rhythm), commercials (with their ability to project a message quickly) and the internet (with its refreshed concepts of audience and participation), to larger forms like restaurants and amusement parks (with their materiality alongside today's digital aesthetics). These directors encourage us to reassess concepts of authorship, assemblage, transmedia, audiovisual aesthetics and world-building. Providing a vital resource for scholars and practitioners, this collection weaves together insights about artist-practitioners' collaborative processes as well as strategies for composition, representation, subversion and resistance.
Author : Hernández-Santaolalla, Víctor
Publisher : IGI Global
ISBN 13 : 1799831205
Total Pages : 457 pages
Book Rating : 4.7/5 (998 download)
Download or read book Handbook of Research on Transmedia Storytelling, Audience Engagement, and Business Strategies written by Hernández-Santaolalla, Víctor and published by IGI Global. This book was released on 2020-04-24 with total page 457 pages. Available in PDF, EPUB and Kindle. Book excerpt: As media evolves with technological improvement, communication changes alongside it. In particular, storytelling and narrative structure have adapted to the new digital landscape, allowing creators to weave immersive and enticing experiences that captivate viewers. These experiences have great potential in marketing and advertising, but the medium’s methods are so young that their potential and effectiveness is not yet fully understood. Handbook of Research on Transmedia Storytelling, Audience Engagement, and Business Strategies is a collection of innovative research that explores transmedia storytelling and digital marketing strategies in relation to audience engagement. Highlighting a wide range of topics including promotion strategies, business models, and prosumers and influencers, this book is ideally designed for digital creators, advertisers, marketers, consumer analysts, media professionals, entrepreneurs, managers, executives, researchers, academicians, and students.
Author : Christofer Jost
Publisher : Waxmann Verlag
ISBN 13 : 3830997701
Total Pages : 267 pages
Book Rating : 4.8/5 (39 download)
Download or read book Beyond Style and Genre written by Christofer Jost and published by Waxmann Verlag. This book was released on 2023 with total page 267 pages. Available in PDF, EPUB and Kindle. Book excerpt: Popular culture today manifests itself in a dense network of styles and genres, while the aesthetic preferences of the audience are highly differentiated. Besides, popular culture also implies a diversity of aesthetic strategies, discourses and value systems that traverse the symbolic demarcations between styles and genres and are effective across different artistic fields and individual media. Aesthetic concepts such as camp, retro or trash are expressions of a transgressive mode of production that facilitates a multitude of cross-connections between aesthetic spaces of experience. The volume brings together authors from different disciplines who approach aesthetic concepts in popular culture on a historical, theoretical and methodological level, analyze them on the basis of various aesthetic phenomena, or discuss aspects relevant to their theoretical contextualization, such as the emergence and establishment of artistic practices and aesthetic value systems.
Author : Paolo Saporito
Publisher : Springer Nature
ISBN 13 : 3031578880
Total Pages : 227 pages
Book Rating : 4.0/5 (315 download)
Download or read book Wu Ming’s Transmedia Activism written by Paolo Saporito and published by Springer Nature. This book was released on with total page 227 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Raul Calzoni
Publisher : V&R Unipress
ISBN 13 : 3847014730
Total Pages : 313 pages
Book Rating : 4.8/5 (47 download)
Download or read book Translation and Interpretation written by Raul Calzoni and published by V&R Unipress. This book was released on 2022-08-08 with total page 313 pages. Available in PDF, EPUB and Kindle. Book excerpt: A volume in honour of Angela Locatelli The book explores the significance of literary translation and interpretation, in the widest sense of terms, as multiple processes of meaning and cultural transfer, by investigating how and why literature can be considered as a repository and a disseminator of knowledge and values. Featuring essays by a number of scholars focusing on a wide range of literary and critical texts of different nations and cultures and encompassing the last three centuries, this book intends to offer a contribution to the study of translation and interpretation as literary processes of cultural and epistemic dissemination of knowledge from both a theoretical and a practical perspective.
Author : Marta Boni
Publisher :
ISBN 13 :
Total Pages : 0 pages
Book Rating : 4.:/5 (12 download)
Download or read book World Building written by Marta Boni and published by . This book was released on 2017 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Susana Tosca
Publisher : Routledge
ISBN 13 : 1351365320
Total Pages : 346 pages
Book Rating : 4.3/5 (513 download)
Download or read book Transmedial Worlds in Everyday Life written by Susana Tosca and published by Routledge. This book was released on 2019-09-17 with total page 346 pages. Available in PDF, EPUB and Kindle. Book excerpt: In this pioneering new book, authors Klastrup and Tosca explore the many ways that transmedial worlds are present in people’s everyday life, proposing a new theory of (trans)media use for the digital age. People are not only reading, watching and playing in fictional worlds like never before, but also using them to reflect about their lives through Facebook, Twitter, Youtube and other channels, commenting on their marriages or their life at the office, analyzing current news, or reminiscing on the role these worlds played in their childhood. The book’s unique methodological approach combines an aesthetic and literary perspective that looks closely at the different fictional universes, with an empirical user perspective that builds upon 15 years of sustained work on transmediality. The result is a theory that covers both the personal, experiential dimension of fictional worlds and the social dimension of sharing with each other. A fascinating and contemporary examination of media worlds and their communities, this book offers students and scholars of fandom, media, cultural and reception studies a new theoretical and methodological framework, through which to understand the phenomenon of transmedial worlds, and people's engagement with them.
Author : George Rossolatos (Hrsg.)
Publisher : kassel university press GmbH
ISBN 13 : 3737600422
Total Pages : 47 pages
Book Rating : 4.7/5 (376 download)
Download or read book Handbook of Brand Semiotics written by George Rossolatos (Hrsg.) and published by kassel university press GmbH. This book was released on 2015-11-09 with total page 47 pages. Available in PDF, EPUB and Kindle. Book excerpt: Semiotics has been making progressively inroads into marketing research over the past thirty years. Despite the amply demonstrated conceptual appeal and empirical pertinence of semiotic perspectives in various marketing research streams, spanning consumer research, brand communications, branding and consumer cultural studies, there has been a marked deficit in terms of consolidating semiotic brand-related research under a coherent disciplinary umbrella with identifiable boundaries and research agenda. The Handbook of Brand Semiotics furnishes a compass for the perplexed, a set of anchors for the inquisitive and a solid corpus for scholars, while highlighting the conceptual richness and methodological diversity of semiotic perspectives. Written by a team of expert scholars in various semiotics and branding related fields, such as John A. Bateman, David Machin, Xavier Ruiz Collantes, Kay L. O’Halloran, Dario Mangano, George Rossolatos, Merce Oliva, Per Ledin, Gianfranco Marrone, Francesco Mangiapane, Jennie Mazur, Carlos Scolari, Ilaria Ventura, and edited by George Rossolatos, Chief Editor of the International Journal of Marketing Semiotics, the Handbook is intended as a point of reference for researchers who wish to enter the ‘House of Brand Semiotics’ and explore its marvels. The Handbook of Brand Semiotics, actively geared towards an inter-disciplinary dialogue between perspectives from marketing and semiotics, features the state-of-the-art, but also offers directions for future research in key streams, such as: Analyzing and designing brand language across media Brand image, brand symbols, brand icons vs. iconicity The contribution of semiotics to transmedia storytelling Narrativity and rhetorical approaches to branding Semiotic roadmap for designing brand identity Semiotic roadmap for designing logos and packaging Comparative readings of structuralist, Peircean and sociosemiotic approaches to brandcomms Sociosemiotic accounts of building brand identity online Multimodality and Multimodal critical discourse analysis Challenging the omnipotence of cognitivism in brand- related research Semiotics and (inter)cultural branding Brand equity semiotics
