Handbook Of Research On The Impact Of Fandom In Society And Consumerism

Download Handbook Of Research On The Impact Of Fandom In Society And Consumerism full books in PDF, epub, and Kindle. Read online Handbook Of Research On The Impact Of Fandom In Society And Consumerism ebook anywhere anytime directly on your device. Fast Download speed and no annoying ads. We cannot guarantee that every ebooks is available!

Handbook of Research on the Impact of Fandom in Society and Consumerism

Author : Wang, Cheng Lu
Publisher : IGI Global
ISBN 13 : 1799810496
Total Pages : 605 pages
Book Rating : 4.7/5 (998 download)

DOWNLOAD NOW!

Book Synopsis Handbook of Research on the Impact of Fandom in Society and Consumerism by : Wang, Cheng Lu

Download or read book Handbook of Research on the Impact of Fandom in Society and Consumerism written by Wang, Cheng Lu and published by IGI Global. This book was released on 2019-10-25 with total page 605 pages. Available in PDF, EPUB and Kindle. Book excerpt: Fans of specific sports teams, television series, and video games, to name a few, often create subcultures in which to discuss and celebrate their loyalty and enthusiasm for a particular object or person. Due to their strong emotional attachments, members of these fandoms are often quick to voluntarily invest their time, money, and energy into a related product or brand, thereby creating a group of faithful and passionate consumers that play a significant role in multiple domains of contemporary culture. The Handbook of Research on the Impact of Fandom in Society and Consumerism is an essential reference source that examines the cultural and economic effects of the fandom phenomenon through a multidisciplinary lens and shapes an understanding of the impact of fandom on brand building. Featuring coverage on a wide range of topics such as religiosity, cosplay, and event marketing, this publication is ideally designed for marketers, managers, advertisers, brand managers, consumer behavior analysts, product developers, psychologists, entertainment managers, event coordinators, political scientists, anthropologists, academicians, researchers, and students seeking current studies on the global impact of this particularly devoted community.

Exploring the Rise of Fandom in Contemporary Consumer Culture

Author : Lu Wang, Cheng
Publisher : IGI Global
ISBN 13 : 1522532218
Total Pages : 300 pages
Book Rating : 4.5/5 (225 download)

DOWNLOAD NOW!

Book Synopsis Exploring the Rise of Fandom in Contemporary Consumer Culture by : Lu Wang, Cheng

Download or read book Exploring the Rise of Fandom in Contemporary Consumer Culture written by Lu Wang, Cheng and published by IGI Global. This book was released on 2017-10-31 with total page 300 pages. Available in PDF, EPUB and Kindle. Book excerpt: Every company wants their business to have a strong, loyal following, but achieving this feat can be a challenge. Examining the growth of fandom popularity in modern culture can provide insights into consumer trends and patterns. Exploring the Rise of Fandom in Contemporary Consumer Culture is an innovative scholarly resource that offers an in-depth discussion on the soaring popularity of fan communities and how these followers serve a larger purpose in a consumer-driven society. Highlighting applicable topics that include brand loyalty, fan perceptions, social media, and virtual realities, this publication is ideal for business managers, academicians, students, professionals, and researchers that are interested in learning more about how fan behavior can impact the economic environment.

Handbook of Research on Pathways and Opportunities Into the Business of Esports

Author : Andrews, Sharon
Publisher : IGI Global
ISBN 13 : 1799873021
Total Pages : 473 pages
Book Rating : 4.7/5 (998 download)

DOWNLOAD NOW!

Book Synopsis Handbook of Research on Pathways and Opportunities Into the Business of Esports by : Andrews, Sharon

Download or read book Handbook of Research on Pathways and Opportunities Into the Business of Esports written by Andrews, Sharon and published by IGI Global. This book was released on 2021-06-25 with total page 473 pages. Available in PDF, EPUB and Kindle. Book excerpt: Esports have attracted considerable attention over the past few years and become an industry that is projected to continue to increase rapidly. Intersecting with the esports industry are organizations and businesses that develop and support the esports game experience. Included is the entrepreneurial spirit of gamers, who are interested in creating their own career paths through capturing and posting gaming microassists on different public venues that are driven by advertising dollars, invitational competition monetary winnings, and other forms of marketing their expertise for financial gain. All these organizations and industries form satellites of career opportunities as well as opportunities for research and enhanced forward-leaning study. Such career opportunities can be explicitly addressed within the structure of university degree and micro-credential certificate programs, some of which have begun to offer esports-directed degrees, but most of which have not yet moved from esports clubs into a recognition of the business and industry monetization of esports. The Handbook of Research on Pathways and Opportunities Into the Business of Esports addresses the intersection of esports gaming and the business and industry of esports, rather than an exploration of the video games themselves. It is the supporting and intersecting industry driven by esports and the vast opportunities this brings that are the foci of this book. Covering topics including digital learning, esport marketing curriculum, and gaming culture, this text is essential for business professionals, industry analysts, entrepreneurs, managers, coaches, marketers, advertisers, brand managers, university and college administrators, faculty and researchers, students, professors, and academicians.

Multidisciplinary Perspectives on Media Fandom

Author : Dunn, Robert Andrew
Publisher : IGI Global
ISBN 13 : 1799833259
Total Pages : 433 pages
Book Rating : 4.7/5 (998 download)

DOWNLOAD NOW!

Book Synopsis Multidisciplinary Perspectives on Media Fandom by : Dunn, Robert Andrew

Download or read book Multidisciplinary Perspectives on Media Fandom written by Dunn, Robert Andrew and published by IGI Global. This book was released on 2020-05-08 with total page 433 pages. Available in PDF, EPUB and Kindle. Book excerpt: Leisure time today is driven by fandom. Once viewed as a social pariah, the fan and associated fandom as a whole has transformed into a popularized social construct researchers are still attempting to understand. Popular culture in the modern era is defined and dominated by the fan, and the basis of fandom has established its own identity across several platforms of media. As some forms of fandom have remained constant, including sports and cinema, other structures of fandom are emerging as the mass following of video games and cosplay are becoming increasingly prominent. Fandom has been established as an important facet in today’s society, and necessary research is required for understanding how fandom is shaping society as a whole. Multidisciplinary Perspectives on Media Fandom is a pivotal reference source that provides vital research that reviews some of the most exigent facets of today’s fandom and highlights understudied cultures of fandom as well as emerging intricacies of established fandom. While promoting topics such as esports, influencer culture, and marketing trends, this publication explores both qualitative and quantitative approaches as well as the methods of social science and critical perspectives. This book is ideally designed for marketers, media strategists, brand managers, consumer behavior analysts, researchers, academics, and students.

Impact of Political Socialization on the Support for Democratic Principles: Emerging Research and Opportunities

Author : Ellis, Allison Clark
Publisher : IGI Global
ISBN 13 : 1799842924
Total Pages : 204 pages
Book Rating : 4.7/5 (998 download)

DOWNLOAD NOW!

Book Synopsis Impact of Political Socialization on the Support for Democratic Principles: Emerging Research and Opportunities by : Ellis, Allison Clark

Download or read book Impact of Political Socialization on the Support for Democratic Principles: Emerging Research and Opportunities written by Ellis, Allison Clark and published by IGI Global. This book was released on 2020-10-30 with total page 204 pages. Available in PDF, EPUB and Kindle. Book excerpt: As we come upon the 30th anniversary of communism’s fall, it is a good time to reexamine what life was like behind the Iron Curtain and how communism impacted people for generations. The study of communication is important as it shows how much effect government type has on the principles its people support. Those interested in promoting and maintaining democratic ideals in countries around the world require a book such as this to better understand the effect communism has had. Impact of Political Socialization on the Support for Democratic Principles: Emerging Research and Opportunities examines life under communism in Czechoslovakia and Hungary with particular attention paid to education, religion, travel, and exposure to Western culture, as well as their transition to democracy and how successful that transition has been. The book makes the case that being politically socialized under communism has made embracing democratic principles more difficult. The evidence for this case is based on 200 interviews conducted in 2017-18 with people who lived in Czechoslovakia and Hungary during communism, present-day analysis of government and politics in the Czech Republic and Hungary, and survey data from the European Social Survey. The main struggles in transitioning to democracy are identified, and it is speculated whether the Czech Republic and Hungary can ever be long-term, fully functioning democracies. The main implications of this publication are how government type during political socialization affects support for democratic principles, and whether the United States could ever be at risk for democratic erosion. The book is intended for political scientists, government officials, historians, academicians, researchers, and students.

Contemporary Art Impacts on Scientific, Social, and Cultural Paradigms: Emerging Research and Opportunities

Author : Strehovec, Janez
Publisher : IGI Global
ISBN 13 : 1799838366
Total Pages : 177 pages
Book Rating : 4.7/5 (998 download)

DOWNLOAD NOW!

Book Synopsis Contemporary Art Impacts on Scientific, Social, and Cultural Paradigms: Emerging Research and Opportunities by : Strehovec, Janez

Download or read book Contemporary Art Impacts on Scientific, Social, and Cultural Paradigms: Emerging Research and Opportunities written by Strehovec, Janez and published by IGI Global. This book was released on 2020-05-29 with total page 177 pages. Available in PDF, EPUB and Kindle. Book excerpt: Art is a concept that has been used by researchers for centuries to explain and realize numerous theories. The legendary artist Leonardo da Vinci, for example, was a profound artist and a genius inventor and researcher. The co-existence of science and art, therefore, is necessary for global appeal and society’s paradigms, literacy, and scientific movements. Contemporary Art Impacts on Scientific, Social, and Cultural Paradigms: Emerging Research and Opportunities provides emerging research exploring the theoretical and practical aspects of present post-aesthetic art and its applications within economics, politics, social media, and everyday life. Featuring coverage on a broad range of topics such as media studies, contemporary storytelling, and literacy nationalism, this book is ideally designed for researchers, media studies experts, media professionals, academicians, and students.

Research Anthology on Fandoms, Online Social Communities, and Pop Culture

Author : Management Association, Information Resources
Publisher : IGI Global
ISBN 13 : 1668445166
Total Pages : 444 pages
Book Rating : 4.6/5 (684 download)

DOWNLOAD NOW!

Book Synopsis Research Anthology on Fandoms, Online Social Communities, and Pop Culture by : Management Association, Information Resources

Download or read book Research Anthology on Fandoms, Online Social Communities, and Pop Culture written by Management Association, Information Resources and published by IGI Global. This book was released on 2022-01-28 with total page 444 pages. Available in PDF, EPUB and Kindle. Book excerpt: The internet has grown to become one of the largest communication hubs in history. With its ability to share content and create community bonds, it has seen many fandoms and online social communities develop within the past decades. While there are some detriments to these communities, there are also many benefits and potential uses for the betterment of society. The Research Anthology on Fandoms, Online Social Communities, and Pop Culture explores the ways in which the internet has presented itself as a platform for communities to gather. This essential reference source discusses the engagement of these communities, social media use, and the uses of these communities for education. Covering topics such as digital communities, transmedia language learning, and digital humanities, this book is a vital tool for educators of K-12 and higher education, digital folklorists, sociologists, communications researchers, online administrators, community leaders, and academicians.

Research Anthology on Business Strategies, Health Factors, and Ethical Implications in Sports and eSports

Author : Management Association, Information Resources
Publisher : IGI Global
ISBN 13 : 1799877523
Total Pages : 1008 pages
Book Rating : 4.7/5 (998 download)

DOWNLOAD NOW!

Book Synopsis Research Anthology on Business Strategies, Health Factors, and Ethical Implications in Sports and eSports by : Management Association, Information Resources

Download or read book Research Anthology on Business Strategies, Health Factors, and Ethical Implications in Sports and eSports written by Management Association, Information Resources and published by IGI Global. This book was released on 2020-11-27 with total page 1008 pages. Available in PDF, EPUB and Kindle. Book excerpt: From issues of racism to the severity of concussions to celebrity endorsements, the sports industry continues to significantly impact society. With the rise of eSports and its projection as the next billion dollar industry, it is vital that a multifaceted approach to sports research be undertaken. On one side, businesses are continually offering new methods for marketing and branding and finding the best ways to enhance consumer engagement and the consumer experience. On the other side, there has been progress and new findings in the physical fitness and training of the athletes themselves along with discussions on their psychology and wellbeing. This two-tiered approach to analyzing sports and eSports from a practical business perspective, along with a lens placed on the athletes themselves, provides a comprehensive view of the current advancements, technologies, and strategies within various aspects of the sports and esports industry. Research Anthology on Business Strategies, Health Factors, and Ethical Implications in Sports and eSports covers the latest findings on all factors of sports: the branding and marketing of sports and eSports, studies on athletes and consumers, a dive into the ethics of sports, and the introduction of eSports to the industry. This wide coverage of all fields of research recently conducted leads this book to be a well-rounded view of how sports are functioning in modern times. Highlighted topics include branding tactics, consumer engagement, eSports history and technologies, ethics and law, and psychological studies of athlete wellness. This book is ideal for sports managers, athletes, trainers, marketers, brand managers, advertisers, practitioners, stakeholders, researchers, academicians, and students interested working in the fields of sports medicine, law, physical education, assistive technologies, marketing, consumer behavior, and psychology.

International Perspectives on Rethinking Evil in Film and Television

Author : Tüysüz, Dilan
Publisher : IGI Global
ISBN 13 : 1799847799
Total Pages : 248 pages
Book Rating : 4.7/5 (998 download)

DOWNLOAD NOW!

Book Synopsis International Perspectives on Rethinking Evil in Film and Television by : Tüysüz, Dilan

Download or read book International Perspectives on Rethinking Evil in Film and Television written by Tüysüz, Dilan and published by IGI Global. This book was released on 2020-12-22 with total page 248 pages. Available in PDF, EPUB and Kindle. Book excerpt: Aestheticization of evil is a frequently used formula in cinema and television. However, the representation of evil as an aesthetic object pushes it out of morality. Moral judgments can be pushed aside when evil is aestheticized in movies or TV series because there is no real victim. Thus, situations such as murder or war can become a source of aesthetic pleasure. Narratives in cinema and television can sometimes be based on a simple good-evil dichotomy and sometimes they can be based on individual or social experiences of evil and follow a more complicated method. Despite the various ways evil is depicted, it is a moral framework in film and television that must be researched to study the implications of aestheticized evil on human nature and society. International Perspectives on Rethinking Evil in Film and Television examines the changing representations of evil on screen in the context of the commonness, normalization, aestheticization, marginalization, legitimization, or popularity of evil. The chapters provide an international perspective of the representations of evil through an exploration of the evil tales or villains in cinema and television. Through looking at these programs, this book highlights topics such as the philosophy of good and evil, the portrayal of heroes and villains, the appeal of evil, and evil’s correspondence with gender and violence. This book is ideal for sociologists, professionals, researchers and students working or studying in the field of cinema and television and practitioners, academicians, and anyone interested in the portrayal and aestheticization of evil in international film and television.

The Palgrave Handbook of Interactive Marketing

Author : Cheng Lu Wang
Publisher : Springer Nature
ISBN 13 : 3031149610
Total Pages : 1070 pages
Book Rating : 4.0/5 (311 download)

DOWNLOAD NOW!

Book Synopsis The Palgrave Handbook of Interactive Marketing by : Cheng Lu Wang

Download or read book The Palgrave Handbook of Interactive Marketing written by Cheng Lu Wang and published by Springer Nature. This book was released on 2023-01-25 with total page 1070 pages. Available in PDF, EPUB and Kindle. Book excerpt: Interactive marketing, as one of the fastest growing academic fields in contemporary business world, is the multi-directional value creation and mutual-influence marketing process through active customer connection, engagement, participation and interaction. Contemporary interactive marketing has moved beyond the scope of direct marketing or digital marketing, as the market is becoming a forum for conversations and interactions among connected actors or participants in platform ecosystems. The advancement of mobile technology with interactive content and personalized experience makes interactive marketing the new normal in the business world. This handbook contains the most comprehensive and cutting-edge knowledge in the interactive marketing field. The 41 chapters that are divided into eight sections cover all aspects of contemporary interactive marketing realm, including social media and influencer marketing, big data and machine learning in predictive analytics, mobile marketing and proximity marketing, interactive digital marketing and Omnichannel marketing, AI, VR and AR in business applications. With a focal point on interactive marketing, this handbook takes a multidiscipline perspective, from new technology innovations, social media and platform application, economic and cultural impacts, social and psychological analysis, and management and information system. This book provides a timely and comprehensive textbook companion and/or course project resource for college educators and students used for variety of graduate and undergraduate marketing courses, such as Digital Marketing, Internet Marketing, Social Media Marketing, New Media Communication, Marketing Analytics and Marketing Management, etc. It offers valuable references for academic researchers who are interesting conducting and publishing in interactive marketing research. The state-of-art review and emerging new trends presented in the book are particularly useful for research idea generation and conceptual development. The book also putts forward insightful guidelines and practical tools for business management in the application of new interactive marketing strategies and applications in the real world practices. Chapter 41 “Ethical Considerations in Gamified Interactive Marketing Praxis” is available open access under a Creative Commons Attribution 4.0 International License via link.springer.com.

Research and Innovation Forum 2023

Author : Anna Visvizi
Publisher : Springer Nature
ISBN 13 : 3031447212
Total Pages : 798 pages
Book Rating : 4.0/5 (314 download)

DOWNLOAD NOW!

Book Synopsis Research and Innovation Forum 2023 by : Anna Visvizi

Download or read book Research and Innovation Forum 2023 written by Anna Visvizi and published by Springer Nature. This book was released on 2024-01-01 with total page 798 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book features research presented and discussed during the Research & Innovation Forum (Rii Forum) 2023. As such, this book offers a unique insight into emerging topics, issues and developments pertinent to the fields of technology, innovation and education and their social impact. Papers included in this book apply inter- and multi-disciplinary approaches to query such issues as technology-enhanced teaching and learning, smart cities, information systems, cognitive computing and social networking. What brings these threads of the discussion together is the question of how advances in computer science—which are otherwise largely incomprehensible to researchers from other fields—can be effectively translated and capitalized on so as to make them beneficial for society as a whole. In this context, Rii Forum and Rii Forum proceedings offer an essential venue where diverse stakeholders, including academics, the think tank sector and decision-makers, can engage in a meaningful dialogue with a view to improving the applicability of advances in computer science.

Implications and Impacts of eSports on Business and Society: Emerging Research and Opportunities

Author : Finch, David J.
Publisher : IGI Global
ISBN 13 : 1799815404
Total Pages : 185 pages
Book Rating : 4.7/5 (998 download)

DOWNLOAD NOW!

Book Synopsis Implications and Impacts of eSports on Business and Society: Emerging Research and Opportunities by : Finch, David J.

Download or read book Implications and Impacts of eSports on Business and Society: Emerging Research and Opportunities written by Finch, David J. and published by IGI Global. This book was released on 2019-10-25 with total page 185 pages. Available in PDF, EPUB and Kindle. Book excerpt: The global gaming market, due to numerous technological advancements in social media networking and live-streaming video, has exploded in recent years. However, this newly acquired popularity has left many industry professionals pondering a difficult enigma: How does this affect the professional world? Implications and Impacts of eSports on Business and Society: Emerging Research and Opportunities provides innovative research exploring the immersion of competitive electronic sports and applications within global marketing, business, and society. Featuring coverage on a broad range of topics such as social networking, sponsorship branding, and risk management, this book is ideally designed for sports and entertainment practitioners, communications professionals, marketers, business consultants, researchers, professionals, and students seeking current research on potential business opportunities in the eSports industry.

Localizing Global Marketing Strategies: Emerging Research and Opportunities

Author : Harvey, Janell NaKia
Publisher : IGI Global
ISBN 13 : 1799809595
Total Pages : 152 pages
Book Rating : 4.7/5 (998 download)

DOWNLOAD NOW!

Book Synopsis Localizing Global Marketing Strategies: Emerging Research and Opportunities by : Harvey, Janell NaKia

Download or read book Localizing Global Marketing Strategies: Emerging Research and Opportunities written by Harvey, Janell NaKia and published by IGI Global. This book was released on 2019-10-25 with total page 152 pages. Available in PDF, EPUB and Kindle. Book excerpt: Years of technological advancements have made it possible for the smallest of trades to develop their companies to sell their products all over the world. Global marketing initiatives allow a business to adapt its services and products to nations outside of its origin, increasing its annual earnings and success. However, companies must first implement worldwide marketing programs that consider cultural dimensions and customs. Localizing Global Marketing Strategies: Emerging Research and Opportunities is a collection of innovative research on trends and strategies that are necessary to ensure the success of global marketing and identify the means of global market entry. While highlighting topics including branding, consumer management, and joint ventures, this book is ideally designed for administrators, marketers, managers, executives, entrepreneurs, industry professionals, researchers, academicians, and students seeking current research on establishing long-lasting global marketing plans for a variety of industries.

Understanding Collaborative Consumption

Author : Pia A. Albinsson
Publisher : Edward Elgar Publishing
ISBN 13 : 1035307537
Total Pages : 257 pages
Book Rating : 4.0/5 (353 download)

DOWNLOAD NOW!

Book Synopsis Understanding Collaborative Consumption by : Pia A. Albinsson

Download or read book Understanding Collaborative Consumption written by Pia A. Albinsson and published by Edward Elgar Publishing. This book was released on 2024-04-12 with total page 257 pages. Available in PDF, EPUB and Kindle. Book excerpt: This dynamic book explores the importance of collaborative consumption, which is particularly relevant at a time when the sharing economy has established itself as part of the mainstream market. Nearly 40 expert scholars across the globe go beyond the existing literature to investigate understudied community efforts and spaces, including innovative topics such as hand-me-downs and coworking.

Astros and Asterisks

Author : Jonathan Silverman
Publisher : University of Texas Press
ISBN 13 : 1477327428
Total Pages : 236 pages
Book Rating : 4.4/5 (773 download)

DOWNLOAD NOW!

Book Synopsis Astros and Asterisks by : Jonathan Silverman

Download or read book Astros and Asterisks written by Jonathan Silverman and published by University of Texas Press. This book was released on 2023-07-18 with total page 236 pages. Available in PDF, EPUB and Kindle. Book excerpt: An in-depth and multiperspectival look at the Astros’ sign-stealing scandal and its roots in the culture of baseball fandom. In 2017 the Houston Astros won their first World Series title, a particularly uplifting victory for the city following Hurricane Harvey. But two years later, the feel-good energy was gone after The Athletic revealed that the Astros had stolen signs from opposing catchers during their championship season, perhaps even during the playoffs and World Series. Their methods were at once high-tech and crude: staff took video of opponents’ pitching signals and transmitted the footage in real time to the Astros’ dugout, where players banged on trash cans to signal to their teammates at bat which pitches were coming their way. Wry observers labeled them the Asterisks, pointing to the title that no longer seemed so earned. Astros and Asterisks examines the scandal from historical, journalistic, legal, ethical, and cultural perspectives. Authors delve into the Astros’ winning-above-all attitude, cultivated by a former McKinsey consultant; the significance of hiring a pitcher recently suspended for domestic abuse; the career-ending effects of the Astros’ transgression on opposing players; and the ethically fraught choices necessary to participate in sign-stealing. Ultimately, it links the Astros’ choices to the sporting world’s obsession with analytics. What emerges is a sobering tale about the impact of new technology on a game whose romanticized image feels increasingly incongruous with its reality in the era of big data and video.

CAPE

Author : Courtney N. Plante
Publisher : Stephen Reysen
ISBN 13 : 0997628820
Total Pages : 384 pages
Book Rating : 4.9/5 (976 download)

DOWNLOAD NOW!

Book Synopsis CAPE by : Courtney N. Plante

Download or read book CAPE written by Courtney N. Plante and published by Stephen Reysen. This book was released on 2021-10-19 with total page 384 pages. Available in PDF, EPUB and Kindle. Book excerpt: Researchers across disciplines have been studying the psychology of fans for decades. Seeking to better understand fan behavior and the various factors motivating fans, researchers have studied dozens of variables in hundreds of studies of different fan groups. To date, however, there have been relatively few attempts to integrate this sizable body of work, pulling together findings across from the field to with a broader, more holistic perspective. This book does exactly that, identifying and concisely summarizing research on 28 separate lines of inquiry on the psychology of fans and integrating it all into an empirically-validated model known as the CAPE model. Useful as a textbook for a fandom studies course and as a handbook for fan researchers, this book is essential reading for anyone looking to better understand the state of fan psychology and wanting to conduct their own research exploring the ins and outs of fans of all sorts!

Korean Wave in South Asia

Author : Ratan Kumar Roy
Publisher : Springer Nature
ISBN 13 : 9811687102
Total Pages : 257 pages
Book Rating : 4.8/5 (116 download)

DOWNLOAD NOW!

Book Synopsis Korean Wave in South Asia by : Ratan Kumar Roy

Download or read book Korean Wave in South Asia written by Ratan Kumar Roy and published by Springer Nature. This book was released on 2022-06-28 with total page 257 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is a systematic investigation of Korean cultural wave in South Asia, discovering and analysing the dynamics of fandom, mechanism of media industry and growing phenomena of Korean culture in this part of the world. This is one of the very first academic volumes in South Asia that examines cultural politics, language and literatures of Korea in a regional location when there might be some on examining the political and diplomatic relations divorced from socio-cultural interactions. It focuses on three major aspects: identity formation in the age of digital culture, fandom and aspiration in the wake of subculture, and transcultural flow in South Asia. Through these thematic indicators and empirical instances the volume explores the modes of transcultural flow vis a via the global cultural flow. The patterns and processes of identity construction transformed among the teenagers and youths in the realm of digital media and embodying the Korean cultural elements. The book will contribute in the area of media and cultural studies, global culture and politics, arts and humanities, social sciences and area studies. Chapter 1 is available open access under a Creative Commons Attribution 4.0 International License via link.springer.com.