Handbook Of Research On Supply Chain Resiliency Efficiency And Visibility In The Post Pandemic Era

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Handbook of Research on Supply Chain Resiliency, Efficiency, and Visibility in the Post-Pandemic Era

Author : Ramakrishna, Yanamandra
Publisher : IGI Global
ISBN 13 : 1799895084
Total Pages : 628 pages
Book Rating : 4.7/5 (998 download)

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Book Synopsis Handbook of Research on Supply Chain Resiliency, Efficiency, and Visibility in the Post-Pandemic Era by : Ramakrishna, Yanamandra

Download or read book Handbook of Research on Supply Chain Resiliency, Efficiency, and Visibility in the Post-Pandemic Era written by Ramakrishna, Yanamandra and published by IGI Global. This book was released on 2022-04-15 with total page 628 pages. Available in PDF, EPUB and Kindle. Book excerpt: The COVID-19 pandemic has adversely affected the supply chains of all sectors of business worldwide. The pandemic has made it evident that by managing supply chains in a traditional manner organizations will no longer be able to achieve profits and improve customer satisfaction. This calls for immediate structural changes in organizations, flexible organizational culture, and a sense of urgency to redefine strategies related to supply chains. The Handbook of Research on Supply Chain Resiliency, Efficiency, and Visibility in the Post-Pandemic Era explores diverse strategies for achieving capabilities related to supply chain resilience and seeks to expand the existing body of knowledge in this area. It develops models, frameworks, and theoretical concepts related to supply chain resilience to enhance efficiency and improve visibility of supply chains. Covering topics such as change management, production relocation, and supply chain risk, this book is an essential reference for business leaders, corporate executives, industry practitioners, researchers, academicians, educators, and students.

Supply Chain Resiliency, Efficiency, and Visibility in the Post-Pandemic Era

Author : Yanamandra Ramakrishna
Publisher : Business Science Reference
ISBN 13 : 9781799895060
Total Pages : 300 pages
Book Rating : 4.8/5 (95 download)

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Book Synopsis Supply Chain Resiliency, Efficiency, and Visibility in the Post-Pandemic Era by : Yanamandra Ramakrishna

Download or read book Supply Chain Resiliency, Efficiency, and Visibility in the Post-Pandemic Era written by Yanamandra Ramakrishna and published by Business Science Reference. This book was released on 2022 with total page 300 pages. Available in PDF, EPUB and Kindle. Book excerpt: Offers a comprehensive guide supply chain resilience (SCR), the sources of supply chain (SC) uncertainty, SC innovative strategies to enhance SCR, enablers to develop SCR abilities, and the relationship between SC strategies and SCR capabilities.

Handbook of Research on Global Perspectives on International Advertising

Author : Krom, Ipek
Publisher : IGI Global
ISBN 13 : 1799896749
Total Pages : 397 pages
Book Rating : 4.7/5 (998 download)

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Book Synopsis Handbook of Research on Global Perspectives on International Advertising by : Krom, Ipek

Download or read book Handbook of Research on Global Perspectives on International Advertising written by Krom, Ipek and published by IGI Global. This book was released on 2022-06-24 with total page 397 pages. Available in PDF, EPUB and Kindle. Book excerpt: International advertising is an important discipline in social sciences studies and though many books and articles have been published surrounding international advertising, only a few of them contain information about the advertising industry related to specific international countries and regions. Additional consideration on how advertising is utilized across the world is vital to understand the current best practices, challenges, and opportunities in the marketing field. The Handbook of Research on Global Perspectives on International Advertising considers various perspectives on international advertising through global and local lenses and discusses strategies and tactics of advertising across the globe. Covering topics such as branding, political advertising, cultural features, and tourism advertising, this reference work is ideal for industry professionals, academicians, practitioners, researchers, scholars, instructors, and students.

Corporate Sustainability as a Tool for Improving Economic, Social, and Environmental Performance

Author : Marco-Lajara, Bartolomé
Publisher : IGI Global
ISBN 13 : 1668474247
Total Pages : 355 pages
Book Rating : 4.6/5 (684 download)

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Book Synopsis Corporate Sustainability as a Tool for Improving Economic, Social, and Environmental Performance by : Marco-Lajara, Bartolomé

Download or read book Corporate Sustainability as a Tool for Improving Economic, Social, and Environmental Performance written by Marco-Lajara, Bartolomé and published by IGI Global. This book was released on 2023-02-27 with total page 355 pages. Available in PDF, EPUB and Kindle. Book excerpt: The world is currently witnessing a change in the business paradigm in which economic, social, and environmental variables are taken into account. In this sense, sustainable companies focus on the development of a profitability formula that, through the connection with stakeholders and the natural environment, operates in harmony with social and economic progress. In this sense, the concept of corporate sustainability refers to the attempt by companies to balance social, economic, and environmental objectives. It requires a strong orientation towards the future as well as an awareness of the need to preserve the existence and well-being of the human species. In this way, companies seek to ensure long-term business success while contributing to the economic, social, and environmental development of the territories in which they operate. Corporate Sustainability as a Tool for Improving Economic, Social, and Environmental Performance provides a guide for study, reflection, and critique to understand corporate sustainability while offering the basis for comprehending this phenomenon in different sectors of the economy. The book also sheds light on the new currents and challenges of the discipline. Covering key topics such as big data, ethical business, and strategic management, this premier reference source is ideal for business owners, managers, entrepreneurs, government officials, policymakers, researchers, academicians, practitioners, scholars, instructors, and students.

Handbook of Research on Designing Sustainable Supply Chains to Achieve a Circular Economy

Author : Ramakrishna, Yanamandra
Publisher : IGI Global
ISBN 13 : 1668476665
Total Pages : 726 pages
Book Rating : 4.6/5 (684 download)

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Book Synopsis Handbook of Research on Designing Sustainable Supply Chains to Achieve a Circular Economy by : Ramakrishna, Yanamandra

Download or read book Handbook of Research on Designing Sustainable Supply Chains to Achieve a Circular Economy written by Ramakrishna, Yanamandra and published by IGI Global. This book was released on 2023-04-17 with total page 726 pages. Available in PDF, EPUB and Kindle. Book excerpt: Securing a sustainable supply chain is crucial for business and the future of humanity. Intending to lower waste and carbon emissions, businesses are investing more money in sustainability efforts. However, sustainability measures that might save costs, improve forecasting, and optimize business operations are frequently disregarded, especially during the post-pandemic era. The Handbook of Research on Designing Sustainable Supply Chains to Achieve a Circular Economy analyzes various approaches and strategies for developing sustainable supply chain capabilities to achieve circular economies; builds and develops models, frameworks, and theoretical concepts by focusing on the role of a sustainable supply chain leading to a circular economy; and provides a platform where new concepts and plans for managing sustainable supply chains in the post-pandemic era with the aid of Industry 4.0 as enablers are discussed. Covering key topics such as tourism, healthcare, transportation, and governance, this major reference work is ideal for industry professionals, government officials, business owners, managers, entrepreneurs, policymakers, scholars, researchers, academicians, instructors, and students.

Opportunities and Challenges of Industrial IoT in 5G and 6G Networks

Author : Yu, Poshan
Publisher : IGI Global
ISBN 13 : 1799892689
Total Pages : 321 pages
Book Rating : 4.7/5 (998 download)

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Book Synopsis Opportunities and Challenges of Industrial IoT in 5G and 6G Networks by : Yu, Poshan

Download or read book Opportunities and Challenges of Industrial IoT in 5G and 6G Networks written by Yu, Poshan and published by IGI Global. This book was released on 2023-06-07 with total page 321 pages. Available in PDF, EPUB and Kindle. Book excerpt: Modern communication technologies such as 5G and 6G and the industrial internet of things have important attributes to meet the requirements of industries, and with the rapid development of the fourth industrial revolution and beyond, it is unavoidable that these will fulfill the necessary requirements of this important part of modernization. Opportunities and Challenges of Industrial IoT in 5G and 6G Networks ranges from the application of recently ratified communication standards, theoretical knowledge that provides tangible insight for understanding the principles of operation, design, implementation, and planning, to the outcomes from deployment of industrial projects. Covering topics such as 5G network programmability, industry policies, and optical networking technologies, this premier reference source is a valuable resource for computer scientists, IT specialists, industry consultants and professionals, business leaders, libraries, students, researchers, and academicians.

Handbook of Research on Sustainable Consumption and Production for Greener Economies

Author : Goel, Richa
Publisher : IGI Global
ISBN 13 : 1668489716
Total Pages : 513 pages
Book Rating : 4.6/5 (684 download)

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Book Synopsis Handbook of Research on Sustainable Consumption and Production for Greener Economies by : Goel, Richa

Download or read book Handbook of Research on Sustainable Consumption and Production for Greener Economies written by Goel, Richa and published by IGI Global. This book was released on 2023-06-27 with total page 513 pages. Available in PDF, EPUB and Kindle. Book excerpt: Over the past 50 years, one of the biggest worldwide concerns has been ensuring sustainable consumption and production patterns. Growing interest in the circular economy model provides the chance to create system-wide goals for all societies with economic, financial, and governance decision-making as critical drivers and solutions. The Handbook of Research on Sustainable Consumption and Production for Greener Economies examines the critical factors that can encourage sustainable consumption production patterns and a green economy. The major barriers hindering consumers and producers from moving towards sustainable consumption, sustainable consumption behavior and production patterns, the green economy, and more are explored. Covering topics such as green economy, sustainable consumption, and resource management, this book is ideal for government officials, policymakers, researchers, academicians, and more.

Impact of Digital Twins in Smart Cities Development

Author : Vasiliu-Feltes, Ingrid
Publisher : IGI Global
ISBN 13 : 1668438356
Total Pages : 337 pages
Book Rating : 4.6/5 (684 download)

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Book Synopsis Impact of Digital Twins in Smart Cities Development by : Vasiliu-Feltes, Ingrid

Download or read book Impact of Digital Twins in Smart Cities Development written by Vasiliu-Feltes, Ingrid and published by IGI Global. This book was released on 2023-02-20 with total page 337 pages. Available in PDF, EPUB and Kindle. Book excerpt: Recently, a new digital twin consortium has been established that aims to deploy digital twin technology in new markets as well as in the development of smart cities. Designing smart cities, smart communities, and smart ecosystems powered by optimal digital twin deployments is a vision that currently only futurists can entertain and requires some time to reach large-scale adoption. However, it is incumbent upon us as a society to educate and train future generations on how to leverage digital twin technologies in order to optimize our daily lives as well as increase our efficiency, productivity, and safety. Impact of Digital Twins in Smart Cities Development provides insights regarding the global landscape for current digital twin research and deployments and highlights some of the challenges and opportunities faced during large-scale adoptions. Critical domains such as ethics, data governance, cybersecurity, inclusion, diversity, and sustainability are also addressed and considered. Covering topics such as digital identity and digital economics, this reference work is ideal for urban planners, engineers, policymakers, industry leaders, scientists, economists, academicians, practitioners, researchers, instructors, and students.

Labor and Supply Chain Networks

Author : Anna Nagurney
Publisher : Springer Nature
ISBN 13 : 3031208552
Total Pages : 332 pages
Book Rating : 4.0/5 (312 download)

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Book Synopsis Labor and Supply Chain Networks by : Anna Nagurney

Download or read book Labor and Supply Chain Networks written by Anna Nagurney and published by Springer Nature. This book was released on 2023-01-01 with total page 332 pages. Available in PDF, EPUB and Kindle. Book excerpt: The COVID-19 pandemic has vividly and dramatically demonstrated the importance of supply chains to the functioning of societies and our economies. The discussion in this timely book explores prominent issues concerning supply chain networks and labor. The readership is aimed to include students, researchers, practitioners, and policy-makers, interested in the wide range of topics presented in these pages. Labor has a particular focus as the driver behind supply chains, whether associated with food products, life-saving medicines and supplies, or high tech products that make innovation possible, just to name a few. The impacts of policy interventions, in the form of wage bounds, and their ramifications, in terms of volume of attracted labor, product prices, product volumes, as well as profits, are explored. Profit-maximizing firms are considered (with relevant associated issues such as waste management in the case of the food sector, for example), but also non-profits, as in blood services, as well as humanitarian organizations engaged in disaster relief. The book is filled with many network figures, graphs, and tables with data, both input and output and includes an appendix that provides the foundations of the underlying mathematical methodologies used. The book offers strong evidence for the need to provide a holistic, system-wide perspective for the modeling, analysis, and solution of supply chain problems with the inclusion of the critical labor resources. A formalism using the prism of supply chain networks, which yields a graphic representation of supply chains, consisting of multiple stakeholders, is constructed. Models that capture the behaviors and interactions of single decision-makers as well as multiple decision-makers engaged in supply chain activities of production, transportation, storage, and distribution, are considered. The models capture many realistic constraints faced by firms today, as they seek to produce and deliver products, while dealing with competition, various constraints on labor, a variety of disruptions, labor shortages, challenges associated with proper wage-determination, plus the computation of optimal investments in labor productivity subject to budget constraints. The book provides prescriptive suggestions in terms of how to ameliorate negative impacts of labor disruptions and demonstrate benefits of appropriate wage determination.

Handbook for Management of Threats

Author : Konstantinos P. Balomenos
Publisher : Springer Nature
ISBN 13 : 3031395425
Total Pages : 541 pages
Book Rating : 4.0/5 (313 download)

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Book Synopsis Handbook for Management of Threats by : Konstantinos P. Balomenos

Download or read book Handbook for Management of Threats written by Konstantinos P. Balomenos and published by Springer Nature. This book was released on 2024-01-27 with total page 541 pages. Available in PDF, EPUB and Kindle. Book excerpt: In answer to the unprecedented challenges and threats that face today’s globalized world, the primary goal of this Handbook is to identify the most probable threats that have affected humanity in recent years and our world in years to come. The Handbook comprises mostly expository chapters that discuss tested methods/algorithms, case studies, as well as policy decision-making techniques surrounding threats and unnatural disasters, to evaluate their effects on people and to propose ways to mitigate these effects. In several chapters, new approaches and suggested policies supplement algorithms that are already in practice. The curated content brings together key experts from the academic and policy worlds to formulate a guide of principal techniques employed to gain better control over selected types of threats. This Handbook explores a wide range of technologies and theories and their impact on countering threats. These include artificial intelligence, machine learning, variational inequality theory, game theory, data envelopment analysis, and data-driven risk analysis. These tools play a vital role in decision-making processes and aid in finding optimal solutions. Additionally, a variety of optimization techniques are employed. These include (mixed) integer linear programming models for identifying critical nodes in complex systems, heuristics, approximation algorithms, and bilevel mixed integer programming for determining the most impactful links in dynamic networks. Furthermore, simulation tools are described that enable the quantification of societal resilience. These techniques collectively provide a mathematical framework capable of quantifying fundamental aspects of threats. They equip policymakers with the necessary tools and knowledge to minimize the impact of unnatural threats. The expected readership is wide and includes officials working in technical and policy roles in various ministries such as the Ministry of Defense, Civil Protection, Ministry of Public Order and Citizen Protection, United Nations, European Institutions for Threat Management, NATO, Intelligence Agencies, Centers of Excellence for Countering Threats, Think Tanks, Centers for Policy Studies, Political Leaders, the European Commission, National Institutes, International Organizations, Strategic Consulting Experts, Policymakers, and Foreign Affairs personnel. Some of these national or international organizations employ algorithms to measure resilience and enhance security. Quantification is challenging but crucial in the scenarios discussed in the book. This Handbook will also prove valuable to various universities (non-practitioners), studying systems engineering, leadership, management, strategy, foreign affairs, politics, and related disciplines.

Handbook of Artificial Intelligence Applications for Industrial Sustainability

Author : Vikas Garg
Publisher : CRC Press
ISBN 13 : 1000991512
Total Pages : 325 pages
Book Rating : 4.0/5 (9 download)

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Book Synopsis Handbook of Artificial Intelligence Applications for Industrial Sustainability by : Vikas Garg

Download or read book Handbook of Artificial Intelligence Applications for Industrial Sustainability written by Vikas Garg and published by CRC Press. This book was released on 2024-01-30 with total page 325 pages. Available in PDF, EPUB and Kindle. Book excerpt: The subject of Artificial Intelligence (AI) is continuing on its journey of affecting each and every individual and will keep on this path in the times to come. This handbook is a collection of topics on the application of artificial intelligence applications for sustainability in different areas. It provides an insight into the various uses of concepts and practical examples for different domains all in one place, which makes it unique and important for the potential reader. Handbook of Artificial Intelligence Applications for Industrial Sustainability: Concepts and Practical Examples examines the influence of AI and how it can be used in several industries to improve corporate performance, reduce security concerns, improve customer experience, and ultimately generate value for customers and maximize profits. The handbook offers practical examples, concepts, and applications that provide an easy understanding and implementation process. It provides AI applications in many fields, such as sustainable credit decisions, cyber security and fraud prevention, warehouse management, and much more. This handbook will provide insight to customers, managers, professionals, engineers, researchers, and students on the various uses of AI and sustainability in different domains. All of this needed information compiled into one handbook makes it unique and important for the engineering, business, and computer science communities.

Achieving Secure and Transparent Supply Chains With Blockchain Technology

Author : Khan, Mustafa Rehman
Publisher : IGI Global
ISBN 13 :
Total Pages : 363 pages
Book Rating : 4.3/5 (693 download)

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Book Synopsis Achieving Secure and Transparent Supply Chains With Blockchain Technology by : Khan, Mustafa Rehman

Download or read book Achieving Secure and Transparent Supply Chains With Blockchain Technology written by Khan, Mustafa Rehman and published by IGI Global. This book was released on 2024-01-18 with total page 363 pages. Available in PDF, EPUB and Kindle. Book excerpt: The advent of Industry Revolution 5.0 has brought unprecedented challenges to supply chain management, compromising the effectiveness, transparency, and security of operations. Traditional methods of transaction management and data sharing prove inadequate in this complex landscape, necessitating a comprehensive solution. Editors Mustafa Khan, Naveed R. Khan, and Arsalan Ghouri present Achieving Secure and Transparent Supply Chains With Blockchain Technology, an edited collection that offers a groundbreaking solution. This book provides a thorough overview of blockchain technology and its potential to enhance supply chain efficiency, security, and resilience. By leveraging its decentralized and secure platform, blockchain emerges as a transformative technology capable of revolutionizing supply chain management. With a focus on contemporary theoretical frameworks and the latest empirical findings, this book equips academics, practitioners, policymakers, researchers, professionals, and students with the knowledge needed to harness the power of blockchain technology in supply chain management. Covering diverse topics such as traceability, resilience, sustainability, and ethical sourcing, it explores the wide-ranging applications of blockchain in achieving secure and transparent supply chains. Achieving Secure and Transparent Supply Chains With Blockchain Technology serves as an indispensable resource for individuals involved in the field, offering a comprehensive guide to unlock the potential of secure and transparent supply chains in the digital age. With its forward-thinking approach and diverse perspectives, this book paves the way for a future where blockchain technology revolutionizes the management of supply chains.

Managing and Strategising Global Business in Crisis

Author : Ashish Gupta
Publisher : Taylor & Francis
ISBN 13 : 1000857786
Total Pages : 268 pages
Book Rating : 4.0/5 (8 download)

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Book Synopsis Managing and Strategising Global Business in Crisis by : Ashish Gupta

Download or read book Managing and Strategising Global Business in Crisis written by Ashish Gupta and published by Taylor & Francis. This book was released on 2023-03-31 with total page 268 pages. Available in PDF, EPUB and Kindle. Book excerpt: Global business has been affected by several unprecedented and significant problems and threats in the recent past. This book offers comprehensive strategies for managing crises and disruptions to reinvigorate productivity and performance. It discusses themes and issues like crisis management; consumer behaviour during crisis; emerging business models and trends in global business; and risks, impacts and mitigation strategies. The book provides an overview of business processes highlighting the unique challenges that the COVID-19 pandemic and other recent developments have wrought on businesses including disruptions in supply chains, health and safety risks for employees and economic and logistical vulnerabilities, among others. Including case studies from various sectors and industries, the chapters in this book provide solutions and interventions like adopting technological improvements and innovative labour practices for organisations to deal effectively with uncertainty and adapt sustainable and effective models for growth and performance for their businesses. Lucid and topical, this book will be useful for scholars and researchers of business management, crisis management, finance and economics, as well as for business and corporate professionals.

Internet of Things (IoT): Key Digital Trends Shaping the Future

Author : Rajiv Misra
Publisher : Springer Nature
ISBN 13 : 9811997195
Total Pages : 380 pages
Book Rating : 4.8/5 (119 download)

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Book Synopsis Internet of Things (IoT): Key Digital Trends Shaping the Future by : Rajiv Misra

Download or read book Internet of Things (IoT): Key Digital Trends Shaping the Future written by Rajiv Misra and published by Springer Nature. This book was released on 2023-07-24 with total page 380 pages. Available in PDF, EPUB and Kindle. Book excerpt: The book is a collection of high-quality research papers presented at 7th International Conference on Internet of Things and Connected Technologies (ICIoTCT 2022), held at Indian Institute of Technology (IIT) Patna, Bihar, India during 29–30 September 2022. This book presents recent advances on IoT and connected technologies. This book is designed for marketing managers, business professionals, researchers, academicians, and graduate-level students seeking to learn how IoT and connecting technologies increase the amount of data gained through devices, enhance customer experience, and widen the scope of IoT analytics in enhancing customer marketing outcomes.

Research Anthology on Business Law, Policy, and Social Responsibility

Author : Management Association, Information Resources
Publisher : IGI Global
ISBN 13 :
Total Pages : 2119 pages
Book Rating : 4.3/5 (693 download)

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Book Synopsis Research Anthology on Business Law, Policy, and Social Responsibility by : Management Association, Information Resources

Download or read book Research Anthology on Business Law, Policy, and Social Responsibility written by Management Association, Information Resources and published by IGI Global. This book was released on 2023-12-21 with total page 2119 pages. Available in PDF, EPUB and Kindle. Book excerpt: The complicated interactions between business, law, and societal expectations pose an unprecedented challenge in modern commerce. Businesses navigate an intricate ecosystem shaped by legal principles, government regulations, and evolving societal values. The Research Anthology on Business Law, Policy, and Social Responsibility comprehensively explores critical issues as societal expectations for responsible business practices rise across a four-volume collection. The anthology's timely significance makes this reference with an exhaustive coverage an indispensable resource. Carefully curated, the collection sheds light on the latest trends, techniques, and applications in business law and policy. Covering topics from the transformation of business ethics in the digital era to the role of multi-national corporations in enforcing competition laws, the anthology serves as a vital reference for academics, lawyers, policymakers, and business professionals. Libraries seeking expansive and diverse research materials will find this anthology to be an exceptional solution, enriching the academic environment and serving as an invaluable tool for researchers, educators, and students. The Research Anthology on Business Law, Policy, and Social Responsibility is a comprehensive addition to any institution's collection, addressing the diverse needs of those exploring the landscape of business law and policy.

Augmented and Virtual Reality in Industry 5.0

Author : Richa Goel
Publisher : Walter de Gruyter GmbH & Co KG
ISBN 13 : 3110790483
Total Pages : 349 pages
Book Rating : 4.1/5 (17 download)

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Book Synopsis Augmented and Virtual Reality in Industry 5.0 by : Richa Goel

Download or read book Augmented and Virtual Reality in Industry 5.0 written by Richa Goel and published by Walter de Gruyter GmbH & Co KG. This book was released on 2023-06-19 with total page 349 pages. Available in PDF, EPUB and Kindle. Book excerpt: This edited volume collects a series of studies concerning the most recent developments in the industrial applications of augmented and virtual reality. Each chapter outlines the most recent advancements in the theory and applications of augmented and virtual reality to different sectors of technology, industry and society. The book thus contributes to a study of the interaction between humans and machines in Industry 5.0.

Promotional Practices and Perspectives from Emerging Markets

Author : Sudhir Rana
Publisher : Taylor & Francis
ISBN 13 : 1000641643
Total Pages : 246 pages
Book Rating : 4.0/5 (6 download)

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Book Synopsis Promotional Practices and Perspectives from Emerging Markets by : Sudhir Rana

Download or read book Promotional Practices and Perspectives from Emerging Markets written by Sudhir Rana and published by Taylor & Francis. This book was released on 2022-09-05 with total page 246 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume explores the dynamic nature of emerging markets, which constitute a major share of global GDP, with a focus on the opportunities for growth and the challenges for businesses in meeting the needs of a diverse set of consumers. With the objective to ensure sustainable growth, there is a need for multinationals belonging to and working in emerging economies to learn best practices and continuously evolve. To conduct business in both urban and rural areas, marketing and promotions are potent tools when applied correctly to portray the right brand image. The book studies recent trends and developments in promotional practices as business strategy, sustainability, and innovation across businesses, including retail, textile, and digital technology. It highlights the path that managers should take in order to better understand the potential of distinct market segments and take marketing managerial decisions accordingly. This book will be useful to scholars and researchers of marketing, management studies, business management, financial management, business economics, international business, finance, digital technologies, development studies, and economics. It will also interest policymakers and practitioners in the field.