Handbook Of Research On Learner Centered Approaches To Teaching In An Age Of Transformational Change

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Handbook of Research on Learner-Centered Approaches to Teaching in an Age of Transformational Change

Author : Bromer, Billi L.
Publisher : IGI Global
ISBN 13 : 1668442418
Total Pages : 385 pages
Book Rating : 4.6/5 (684 download)

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Book Synopsis Handbook of Research on Learner-Centered Approaches to Teaching in an Age of Transformational Change by : Bromer, Billi L.

Download or read book Handbook of Research on Learner-Centered Approaches to Teaching in an Age of Transformational Change written by Bromer, Billi L. and published by IGI Global. This book was released on 2022-06-24 with total page 385 pages. Available in PDF, EPUB and Kindle. Book excerpt: Institutions of education are in an age of transformational change in which learning has a wider scope of understanding and long-term impact than ever before. Those involved in teaching and learning require additional training and subject matter support towards developing a broader and more profoundly complex understanding of the learners affected by evolving sociological events and associated needs. More than ever, a broader understanding of the learner is needed, inclusive of a learner-centered approach to both teaching and learner cognitive engagement. The Handbook of Research on Learner-Centered Approaches to Teaching in an Age of Transformational Change examines the abundant transformational changes that have occurred and provide strategies to understand and address them. It draws from a wide range of experts and provides a burgeoning understanding of the effects of these rapidly-moving transformational changes that are occurring in the processes of teaching and learning. Exploring a wide range of issues such as community engagement scholarship, motivation-driven assignment design, and trauma-informed practices, this major reference work is an invaluable resource for educators of K-12 and higher education, educational faculty and administration, pre-service teachers, government officials, non-profit organizations, sociologists, libraries, researchers, and academicians.

Learner-Centered Teaching

Author : Maryellen Weimer
Publisher : John Wiley & Sons
ISBN 13 : 1118119282
Total Pages : 309 pages
Book Rating : 4.1/5 (181 download)

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Book Synopsis Learner-Centered Teaching by : Maryellen Weimer

Download or read book Learner-Centered Teaching written by Maryellen Weimer and published by John Wiley & Sons. This book was released on 2013-02-26 with total page 309 pages. Available in PDF, EPUB and Kindle. Book excerpt: Praise for Maryellen Weimer's Inspired College Teaching "The thoughtfulness, personalization, and consideration Maryellen Weimer demonstrates in discussing the experience of faculty members, her ability to identify issues that are shared and solvable, and her suggestions and solutions to commonly experienced stressors and difficulties in college teaching are major strengths of this volume. . . . In a way, it is a 'workshop between book covers'—or perhaps several workshops!" —Laura L. B. Border, director, Graduate Teacher Program and Collaborative Preparing Future Faculty Network, University of Colorado at Boulder "A book by Maryellen Weimer always displays her wonderful grasp of the literature on college teaching and learning, her ability to tell good stories, and her wit and wisdom. This one is no exception." —Nancy Van Note Chism, professor, Indiana University School of Education, Indiana University-Purdue University Indianapolis Praise for Enhancing Scholarly Work on Teaching and Learning "In her characteristically research-based, direct, and practical style, Maryellen Weimer provides a much-needed guide, critique, and road map of the scholarship of teaching and learning. Weimer's new book will be of use to teachers, researchers, and administrators alike and nicely complements her Learner-Centered Teaching and Classroom Research, by Cross and Steadman." —Thomas A. Angelo, director, University Teaching Development Centre, Victoria University of Wellington, New Zealand "Yet again, Maryellen Weimer has made a perfectly timed contribution to the pursuit of excellence in teaching and learning. Enhancing Scholarly Work on Teaching and Learning does indeed shed clarifying light on the exciting new emphasis on scholarly approaches to teaching. In her distinctively conversational and clear style, Dr. Weimer maps out the nature of pedagogical literature—how to read it and how to contribute to it. . . . This book is the perfect next step in the journey to understand the benefits of scholarly teaching." —Gary Poole, director, Centre for Teaching and Academic Growth; founding director, Institute for the Scholarship of Teaching and Learning, University of British Columbia

Handbook of Research on Writing Instruction Practices for Equitable and Effective Teaching

Author : Hodges, Tracey S.
Publisher : IGI Global
ISBN 13 : 1668437465
Total Pages : 444 pages
Book Rating : 4.6/5 (684 download)

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Book Synopsis Handbook of Research on Writing Instruction Practices for Equitable and Effective Teaching by : Hodges, Tracey S.

Download or read book Handbook of Research on Writing Instruction Practices for Equitable and Effective Teaching written by Hodges, Tracey S. and published by IGI Global. This book was released on 2022-05-27 with total page 444 pages. Available in PDF, EPUB and Kindle. Book excerpt: Writing is a critical component for teaching children about advocacy and empowering student voice, as well as an essential tool for learning in many disciplines. Yet, writing instruction in schools often focuses on traditional methods such as the composition of five-paragraph essays or the adherence to proper grammatical conventions. While these are two components of writing instruction and preparation in education, they only provide a small glimpse into the depth and breadth of writing. As such, writing instruction is increasingly complex and requires multiple perspectives and levels of skill among teachers. The Handbook of Research on Writing Instruction Practices for Equitable and Effective Teaching serves as a comprehensive reference of issues related to writing instruction and leading research about perspectives, methods, and approaches for equitable and effective writing instruction. It includes practices beyond K-12, including best writing practices at the college level as well as the development of future teachers. Providing unique coverage on culturally relevant writing, socio- and racio-linguistic justice, and urgent writing pedagogies, this major reference work is an indispensable resource for administrators and educators of both K-12 and higher education, pre-service teachers, teacher educators, libraries, government officials, researchers, and academicians.

Handbook of Research on Teaching in Multicultural and Multilingual Contexts

Author : Charamba, Erasmos
Publisher : IGI Global
ISBN 13 : 1668450356
Total Pages : 624 pages
Book Rating : 4.6/5 (684 download)

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Book Synopsis Handbook of Research on Teaching in Multicultural and Multilingual Contexts by : Charamba, Erasmos

Download or read book Handbook of Research on Teaching in Multicultural and Multilingual Contexts written by Charamba, Erasmos and published by IGI Global. This book was released on 2022-06-24 with total page 624 pages. Available in PDF, EPUB and Kindle. Book excerpt: Several factors have resulted in increased intra- and inter-state migration. This has led to an increase in the enrollment of students with diverse linguistics backgrounds, placing more academic demands on educators. Linguistic diversity presents both opportunities and challenges for educators across the educational spectrum. Language ideologies profoundly shape and constrain the use of language as a resource for learning in multilingual or linguistically diverse classrooms. While English has become the world language, most communities remain, and are becoming more and more multicultural, multilingual, and diverse. The Handbook of Research on Teaching in Multicultural and Multilingual Contexts moves beyond the constraints of current language ideologies and enables the use of a wide range of resources from local semiotic repertoires. It examines the phenomenon of language use, language teaching, multiculturalism, and multilingualism in different learning areas, giving practitioners a voice to spotlight their efforts in order to keep their teaching afloat in culturally and linguistically diverse situations. Covering topics such as Indigenous languages, multilingual deaf communities, and intercultural competence, this major reference work is an essential resource for educators of both K-12 and higher education, pre-service teachers, educational psychologists, linguists, education administrators and policymakers, government officials, researchers, and academicians.

Handbook of Research on Solutions for Equity and Social Justice in Education

Author : Etim, James
Publisher : IGI Global
ISBN 13 : 1799896803
Total Pages : 406 pages
Book Rating : 4.7/5 (998 download)

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Book Synopsis Handbook of Research on Solutions for Equity and Social Justice in Education by : Etim, James

Download or read book Handbook of Research on Solutions for Equity and Social Justice in Education written by Etim, James and published by IGI Global. This book was released on 2023-03-02 with total page 406 pages. Available in PDF, EPUB and Kindle. Book excerpt: Education’s role should further social justice, prepare students to compete for higher social positions, train workers, and engage students so that they become active participants in a democratic society. However, as with many global systems, education has long ago fallen victim to the institutional ailments of systematic oppression and discrimination. In order to promote equity and social justice in education, it is paramount that educators and administrators acknowledge systematic challenges in education and the solutions. The Handbook of Research on Solutions for Equity and Social Justice in Education discusses how teachers and school administrators practice equity and inclusion in their schools. It provides examples of social justice and how it affects society, as well as specific case studies that aim at engendering equity and inclusion for minorities. It further discusses these issues in a global context. Covering topics such as agentic empowerment, social justice in dialogue, and teacher social justice advocacy, this major reference work is a critical resource for faculty and administrators of both K-12 and higher education, preservice teachers, teacher educators, school social workers and counselors, librarians, government officials, researchers, and academicians.

Handbook of Research on Fostering Social Justice Through Intercultural and Multilingual Communication

Author : Meletiadou, Eleni
Publisher : IGI Global
ISBN 13 : 1668450844
Total Pages : 472 pages
Book Rating : 4.6/5 (684 download)

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Book Synopsis Handbook of Research on Fostering Social Justice Through Intercultural and Multilingual Communication by : Meletiadou, Eleni

Download or read book Handbook of Research on Fostering Social Justice Through Intercultural and Multilingual Communication written by Meletiadou, Eleni and published by IGI Global. This book was released on 2022-09-01 with total page 472 pages. Available in PDF, EPUB and Kindle. Book excerpt: Students taught with a social justice framework will ideally have a stronger sense of what is just and fair and choose careers and lifestyles that support their communities. Over time, students look at current and historical events—even their own actions—through the lens of social justice, promoting better decision-making. Building trust impacts the bottom line for global companies, and multilingual communication is a core pillar for effective growth. It is essential to promote this trust through social justice and educate learners on intercultural and multilingual communication. The Handbook of Research on Fostering Social Justice Through Intercultural and Multilingual Communication explores innovative teaching, learning, and assessment practices that foster social justice and enhance intercultural and multilingual communication in primary, secondary, post-secondary, and higher education. It demonstrates the value of adopting a social justice lens in education by broadening and strengthening the evidence base of the impact that this can make for students, educators, and society as a whole. Covering topics such as game-based assessment, social adaptation, and plurilingual classroom citizenship, this premier reference source is an excellent resource for educators and administrators of both K-12 and higher education, librarians, pre-service teachers, teacher educators, government officials, educational managers, linguists, researchers, and academicians.

Learner-Centered Teaching

Author : Maryellen Weimer
Publisher : John Wiley & Sons
ISBN 13 : 0470366419
Total Pages : 288 pages
Book Rating : 4.4/5 (73 download)

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Book Synopsis Learner-Centered Teaching by : Maryellen Weimer

Download or read book Learner-Centered Teaching written by Maryellen Weimer and published by John Wiley & Sons. This book was released on 2008-05-02 with total page 288 pages. Available in PDF, EPUB and Kindle. Book excerpt: In this much needed resource, Maryellen Weimer-one of the nation's most highly regarded authorities on effective college teaching-offers a comprehensive work on the topic of learner-centered teaching in the college and university classroom. As the author explains, learner-centered teaching focuses attention on what the student is learning, how the student is learning, the conditions under which the student is learning, whether the student is retaining and applying the learning, and how current learning positions the student for future learning. To help educators accomplish the goals of learner-centered teaching, this important book presents the meaning, practice, and ramifications of the learner-centered approach, and how this approach transforms the college classroom environment. Learner-Centered Teaching shows how to tie teaching and curriculum to the process and objectives of learning rather than to the content delivery alone.

Guide to Integrating Problem-Based Learning Programs in Higher Education Classrooms: Design, Implementation, and Evaluation

Author : Epler, Pam
Publisher : IGI Global
ISBN 13 : 1799881792
Total Pages : 246 pages
Book Rating : 4.7/5 (998 download)

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Book Synopsis Guide to Integrating Problem-Based Learning Programs in Higher Education Classrooms: Design, Implementation, and Evaluation by : Epler, Pam

Download or read book Guide to Integrating Problem-Based Learning Programs in Higher Education Classrooms: Design, Implementation, and Evaluation written by Epler, Pam and published by IGI Global. This book was released on 2022-06-24 with total page 246 pages. Available in PDF, EPUB and Kindle. Book excerpt: Recently, there has been an increase in businesses and schools that are using some form of problem-based learning daily. By educating undergraduate and graduate students using this service delivery model, they will be better prepared to enter the workforce and increase their marketability. Further study is required to ensure students and faculty utilize this model to its full potential. Guide to Integrating Problem-Based Learning Programs in Higher Education Classrooms: Design, Implementation, and Evaluation provides college and university faculty with ways to establish, use, and evaluate a successful problem-based undergraduate or graduate program. Covering key topics such as peer tutors, evaluation, technology, and project-based learning, this reference work is ideal for higher education faculty, teachers, instructional designers, curriculum developers, school administrators, university leaders, researchers, practitioners, and students.

Intercultural Communication and Ubiquitous Learning in Multimodal English Language Education

Author : García-Sánchez, Soraya
Publisher : IGI Global
ISBN 13 : 1799888541
Total Pages : 319 pages
Book Rating : 4.7/5 (998 download)

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Book Synopsis Intercultural Communication and Ubiquitous Learning in Multimodal English Language Education by : García-Sánchez, Soraya

Download or read book Intercultural Communication and Ubiquitous Learning in Multimodal English Language Education written by García-Sánchez, Soraya and published by IGI Global. This book was released on 2022-05-27 with total page 319 pages. Available in PDF, EPUB and Kindle. Book excerpt: It has never been more important for schools and instructors to consider best practices and strategies to appropriately design effective English language courses. Teaching English successfully to diverse audiences requires an understanding of how to communicate with students based on their individual needs and backgrounds. In order to ensure schools provide the best English language education possible, they must examine and apply innovative research in the field. Intercultural Communication and Ubiquitous Learning in Multimodal English Language Education reviews and reports the current research methods and theoretical advances in English language learning linked to applied technologies and action research. The book considers the most innovative approaches to English language education from an intercultural and communicative perspective that covers key concepts such as collaborative ubiquitous learning and multimodal communication. Covering topics such as social networks, virtual environments, and intercultural awareness, this reference work is crucial for academicians, researchers, scholars, practitioners, instructors, and students.

English as a Foreign Language in a New-Found Post-Pandemic World

Author : El-Henawy, Walaa M.
Publisher : IGI Global
ISBN 13 : 1668442078
Total Pages : 412 pages
Book Rating : 4.6/5 (684 download)

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Book Synopsis English as a Foreign Language in a New-Found Post-Pandemic World by : El-Henawy, Walaa M.

Download or read book English as a Foreign Language in a New-Found Post-Pandemic World written by El-Henawy, Walaa M. and published by IGI Global. This book was released on 2022-06-24 with total page 412 pages. Available in PDF, EPUB and Kindle. Book excerpt: The COVID-19 pandemic has catalyzed a new era in English as a Foreign Language (EFL) learning and teaching by shifting EFL education from the face-to-face learning paradigm to the online and distance learning paradigm. Teachers and students have faced several challenges such as choosing appropriate web tools for presenting content either synchronously or asynchronously, motivating students to participate, and assessing students’ learning. Additionally, this shift to emergency remote online learning represents a challenge for students, particularly with managing their own learning. Taking into account that many students attend low-income schools with limited resources that lack reliable access to the internet and computers, this shift has resulted in growing equity gaps. Likewise, transitioning to emergency remote teaching has revealed a lack of digital competency and readiness amongst teachers. English as a Foreign Language in a New-Found Post-Pandemic World presents an overview of various tools, designs, and strategies utilized to provide digital teaching and assessment of the English language, shares research on using digital technologies for supporting English language learning, and identifies promising areas and directions for future innovations, applications, and research in digital English language learning and teaching. Covering critical topics such as digital teacher education, language learning environments, and online instructional tools, this reference work is crucial for administrators, policymakers, teacher educators, special educators, educational technologists, researchers, scholars, academicians, practitioners, instructors, and students.

Advancing DEI and Creating Inclusive Environments in the Online Space

Author : McCune, Nina M.
Publisher : IGI Global
ISBN 13 : 1668451476
Total Pages : 341 pages
Book Rating : 4.6/5 (684 download)

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Book Synopsis Advancing DEI and Creating Inclusive Environments in the Online Space by : McCune, Nina M.

Download or read book Advancing DEI and Creating Inclusive Environments in the Online Space written by McCune, Nina M. and published by IGI Global. This book was released on 2022-06-24 with total page 341 pages. Available in PDF, EPUB and Kindle. Book excerpt: Diversity and inclusion are vital practices in todays educational environments, both online and in-person. Implementing inclusive practices to support student development is critical to ensure they receive the best possible education and feel comfortable in the classroom. With the current shift to online teaching and learning, it is especially important to consider how diversity and equity are promoted in these new technological spaces. Advancing DEI and Creating Inclusive Environments in the Online Space considers the process of creating a caring and inclusive teaching and learning environment in online postsecondary institutions by addressing key issues such as creating sites of collaboration and engagement, ensuring and proactively delivering resources and student support, and developing hallmarks of inclusivity to support online course design and faculty development. Covering a range of topics such as strategic planning, social change, and assessment, this reference work is ideal for administrators, higher education faculty, researchers, scholars, practitioners, academicians, instructors, and students.

Exploring Comics and Graphic Novels in the Classroom

Author : DeHart, Jason D.
Publisher : IGI Global
ISBN 13 : 1668443147
Total Pages : 352 pages
Book Rating : 4.6/5 (684 download)

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Book Synopsis Exploring Comics and Graphic Novels in the Classroom by : DeHart, Jason D.

Download or read book Exploring Comics and Graphic Novels in the Classroom written by DeHart, Jason D. and published by IGI Global. This book was released on 2022-08-19 with total page 352 pages. Available in PDF, EPUB and Kindle. Book excerpt: Art can be used in education to assist in engagement, comprehension, and literacy. For years, comics and graphic novels have been written off as simple sources of entertainment. However, comics and graphic novels have tremendous value when utilized in the classroom as unique texts that can be approached philosophically and cognitively. Exploring Comics and Graphic Novels in the Classroom highlights voices from a number of disciplines in education, showcasing research and practice using both popular and lesser-known examples of comics across time in terms of publishing history and across geographic contexts. It explores comics from multiple viewpoints to share the efficacy of these texts in descriptive, narrative, and empirical ways. Covering topics such as intersectional identity representation, sequential visual art, and critical analysis, this premier reference source is a dynamic resource for educational administrators, teacher educators, preservice teachers, faculty of both K-12 and higher education, librarians, teaching artists, researchers, and academicians.

Methodologies and Use Cases on Extended Reality for Training and Education

Author : Correia, Anacleto
Publisher : IGI Global
ISBN 13 : 1668434008
Total Pages : 375 pages
Book Rating : 4.6/5 (684 download)

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Book Synopsis Methodologies and Use Cases on Extended Reality for Training and Education by : Correia, Anacleto

Download or read book Methodologies and Use Cases on Extended Reality for Training and Education written by Correia, Anacleto and published by IGI Global. This book was released on 2022-06-24 with total page 375 pages. Available in PDF, EPUB and Kindle. Book excerpt: Extended reality has been applied in training and educational settings to transform teaching and learning experiences through immersive environments. The incorporation of extended reality into classrooms and training sessions can provide students and trainees with more meaningful learning and training experiences by increasing their motivation. Besides being able to be used in the classroom to illustrate complex concepts, simulations, and scenarios, extended reality has numerous applications in professional training to discover solutions to problems to learn how to respond to dangerous circumstances without putting their own life or the lives of others at risk. Methodologies and Use Cases on Extended Reality for Training and Education presents the forefront of research regarding the integration of extended reality in training and educational programs and establishes the foundations for course design, program development, and institutions’ training and education policy planning. It provides an overall approach to extended reality in education without failing to mention applications of using extended reality in institutions of different levels of education. Covering topics such as 3D visualization, student perceptions, and laboratory virtualization, this premier reference source is a dynamic resource for instructional designers, curriculum developers, program developers, faculty and administers of both K-12 and higher education, educational software developers, educators, pre-service teachers, teacher educators, government officials, researchers, and academicians.

Perspectives on Empowering Intergenerational Relations in Educational Organizations

Author : Polat, Soner
Publisher : IGI Global
ISBN 13 : 1668488892
Total Pages : 411 pages
Book Rating : 4.6/5 (684 download)

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Book Synopsis Perspectives on Empowering Intergenerational Relations in Educational Organizations by : Polat, Soner

Download or read book Perspectives on Empowering Intergenerational Relations in Educational Organizations written by Polat, Soner and published by IGI Global. This book was released on 2023-10-12 with total page 411 pages. Available in PDF, EPUB and Kindle. Book excerpt: Perspectives on Empowering Intergenerational Relations in Educational Organizations is a groundbreaking book that addresses the urgent need to build and maintain peace between generations. Edited by Soner Polat and Ça?lar Çelik from Kocaeli University, Turkey, this comprehensive exploration delves into intergenerational relations within educational settings, equipping readers with the knowledge and strategies needed to foster positive interactions between different generations. From intergenerational communication and conflict resolution to empathy development and leadership, this book empowers individuals with the essential skills for peaceful coexistence. With a focus on practical guidance and real-life examples, Perspectives on Empowering Intergenerational Relations in Educational Organizations offers valuable insights for educators, administrators, students, and parents. It serves as a valuable resource for navigating and improving intergenerational dynamics within educational institutions. By engaging with this book, readers gain a deeper understanding of the complexities of intergenerational relations and acquire the competencies necessary to build stronger, more harmonious connections across generations. Through concrete strategies and research-based guidance, it provides a roadmap for promoting empowering intergenerational relations, paving the way for a more inclusive and harmonious future in educational organizations.

Handbook of Research on Learner-Centered Pedagogy in Teacher Education and Professional Development

Author : Keengwe, Jared
Publisher : IGI Global
ISBN 13 : 1522508937
Total Pages : 451 pages
Book Rating : 4.5/5 (225 download)

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Book Synopsis Handbook of Research on Learner-Centered Pedagogy in Teacher Education and Professional Development by : Keengwe, Jared

Download or read book Handbook of Research on Learner-Centered Pedagogy in Teacher Education and Professional Development written by Keengwe, Jared and published by IGI Global. This book was released on 2016-08-18 with total page 451 pages. Available in PDF, EPUB and Kindle. Book excerpt: Education in the 21st century is shifting focus from accessing and sharing information to designing active and collaborative learning environments which foster student engagement and critical thinking skills. Active learning features a hands-on, activity-based teaching approach during which students synthesize information and take joy in new discovery. The Handbook of Research on Learner-Centered Pedagogy in Teacher Education and Professional Development presents a comprehensive look into the methodologies and strategies necessary to establish classroom climates in which students feel free to question their preconceptions and express opinions. Featuring chapters from international researchers, this book is ideal for administrators, teachers, policy makers, and students of education.

Applications of Service Learning in Higher Education

Author : Watson, Sandy White
Publisher : IGI Global
ISBN 13 :
Total Pages : 361 pages
Book Rating : 4.3/5 (693 download)

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Book Synopsis Applications of Service Learning in Higher Education by : Watson, Sandy White

Download or read book Applications of Service Learning in Higher Education written by Watson, Sandy White and published by IGI Global. This book was released on 2024-03-22 with total page 361 pages. Available in PDF, EPUB and Kindle. Book excerpt: In higher education, a pressing issue has emerged—how to authentically connect academic pursuits with real-world challenges. The last decade has witnessed an escalating call for heightened interaction between universities and the "real world". Demands have grown for higher education institutions to instill democratic citizenship and address students' moral development. In response to this rise in demand, there has been a notable shift toward emphasizing service learning within academia. As educators grapple with the imperative to seamlessly integrate theory and practice, Applications of Service Learning in Higher Education steps into the forefront, delving into the myriad applications of service learning to effectively address this critical issue. Applications of Service Learning in Higher Education examines the complexities surrounding service learning in higher education. At its core, the book aims to showcase concrete examples of successful service learning applications, acting as a catalyst for the integration of this transformative pedagogy into the academic fabric. Beyond the surface, the book delves into the intricate planning, execution, and assessment stages of service learning projects, whether manifested within local communities or on an international scale. It seeks to fill notable knowledge gaps, particularly in less-explored regions like Latin America and the Caribbean and underscores the significance of multidisciplinary experiences. As the narrative unfolds, the book addresses the symbiotic relationship between service learning and students' programs of study, transforming communities into vibrant classrooms where learning transcends traditional boundaries.

Global Perspectives on the Strategic Role of Marketing Information Systems

Author : Medina-Quintero, Jose Melchor
Publisher : IGI Global
ISBN 13 : 1668465930
Total Pages : 404 pages
Book Rating : 4.6/5 (684 download)

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Book Synopsis Global Perspectives on the Strategic Role of Marketing Information Systems by : Medina-Quintero, Jose Melchor

Download or read book Global Perspectives on the Strategic Role of Marketing Information Systems written by Medina-Quintero, Jose Melchor and published by IGI Global. This book was released on 2023-05-08 with total page 404 pages. Available in PDF, EPUB and Kindle. Book excerpt: A level of decision making is concerned with deciding the organizations objectives, resources, and policies. A significant problem at this decision-making level is predicting the organizations future and its environment as well as matching the organizations characteristics to that environment. This process generally involves technology and knowledge from the market and clients. In the current era, the implementation of marketing information systems supported with AI techniques is crucial to being a unique opportunity to leverage marketing strategies with cutting-edge technologies. Global Perspectives on the Strategic Role of Marketing Information Systems communicates the recent advances in marketing information systems. Covering topics such as digital entrepreneurship, international business, and micro and small enterprises, this premier reference source is a cutting-edge resource for marketers, entrepreneurs, business leaders and managers, IT managers, students and educators of higher education, librarians, researchers, and academicians.