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Author : Jim Aitchison
Publisher :
ISBN 13 : 9780130093158
Total Pages : 266 pages
Book Rating : 4.0/5 (931 download)
Download or read book Cutting Edge Radio written by Jim Aitchison and published by . This book was released on 2003 with total page 266 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Jim Aitchison
Publisher : FT Press
ISBN 13 : 0133412334
Total Pages : 596 pages
Book Rating : 4.1/5 (334 download)
Download or read book Cutting Edge Advertising written by Jim Aitchison and published by FT Press. This book was released on 2012-12-11 with total page 596 pages. Available in PDF, EPUB and Kindle. Book excerpt: Now revised and updated, this classic book is still the definitive step-by-step guide to creating cutting edge print ads. It covers everything from how advertising works, how brand-building methodologies are changing, how to get an idea, and how copy and art should be crafted. It demystifies the advertising creative process, with page after page of practical, inspiring and often controversial advice from such masters as David Abbott, Bob Barrie, Tim Delaney, David Droga, Neil French, Marcello Serpa, and dozens more. Over 200 print ads and case histories reveal the creative processes at work in world-famous agencies in the US, UK, Asia and Australia. This new edition also includes an exclusive section featuring winning ads from the World Press Awards. No other book takes you on such a journey through the minds of advertising¿s creative leaders.
Author : Bob Macdonald
Publisher : Scarletta Press
ISBN 13 : 0983021988
Total Pages : 184 pages
Book Rating : 4.9/5 (83 download)
Download or read book Knives on the Cutting Edge written by Bob Macdonald and published by Scarletta Press. This book was released on 2012 with total page 184 pages. Available in PDF, EPUB and Kindle. Book excerpt: Meld your mind with your palate with this in-depth look at the culinary ventures of many great chefs and restaurants, and an examination of some of the most current megatrends in dining and wining experiences.
Author : Frank Scoblete
Publisher : Triumph Books
ISBN 13 : 1623684315
Total Pages : 201 pages
Book Rating : 4.6/5 (236 download)
Download or read book Cutting Edge Craps written by Frank Scoblete and published by Triumph Books. This book was released on 2010-09 with total page 201 pages. Available in PDF, EPUB and Kindle. Book excerpt: Frank Scoblete and Dominator are two of the best dice rollers in the nation, and they're back to share even more secrets and tips for craps players looking to get an edge on the game. The authors thoroughly explain their proven "Cutting Edge Craps" technique with photos and words that make their system easy for anyone to learn, whether you're a veteran of the craps table or new to the game. The authors have a variety of elements to their teaching system, including how to set the dice to improve the odds of hitting different sets of numbers, how to throw the dice in a controlled manner, why using the 5-Count will reduce the house's edge, and how to push the casino to offer a better game for you than others get. Everyone else at the craps table is gambling, but you'll be the only one with improved odds at the table after reading "Cutting Edge Craps."
Author : David Lansky
Publisher : Xlibris Corporation
ISBN 13 : 1493121286
Total Pages : 200 pages
Book Rating : 4.4/5 (931 download)
Download or read book The Cutting Edge written by David Lansky and published by Xlibris Corporation. This book was released on 2013-11-25 with total page 200 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Cutting Edge, a satirical novel in two parts, presents a clear-sighted critique of the current state of academia. Set in a SUNY campus, diary entries that may or may not have been written by a student depict an environment marked by a series of contradictions guaranteed to discourage intellectual growth: a school mission statement that voices a commitment to social justice, academic freedom and a Student Code of Conduct that prohibits student demonstrations; administrative decisions to spy on students; a campus police force bent on uncovering student crime and collective punishment for residents living in dorms that are rarely cleaned; rising tuition costs coupled with declining academic standards leaving students up to their elbows in debt and ill-prepared for employment in a declining economy. Fortunately, there is a lone voice in the wilderness, a Professor who—despite knowing that he's teaching after the death of the book—continues to lay out an analysis of contemporary life where prisons, shopping malls and Walmart stores blight the landscape and barbarians run the universities. He wages the good fight for the rights of students against an administration that resembles a constitutional monarchy and budget cuts that ultimately lead to his death, yet his is the last voice the reader hears as the novel ends. In the second part of the novel, his memoir, we get the Professor's delineation of all that's wrong in present-day life. Without giving too much away, suffice it to say that finance capital, real estate speculation, and the postmodern condition are discussed. —Dawn Esposito, St. John's University The Cutting Edge is a novel of powerful imagination, rollicking humour, profound insight and deep political commitment. The novel is divided into two parts. The first is The College Essays of Jenny Delight. No one is quite sure who Jenny is. It is an obvious pseudonym since there is no student by this name at the college she attends. It is a hilarious section laced with social and personal insight as Jenny tries to understand the world around her, often using categories she's learning, sometimes the most abstract categories available, and infusing them with vivid meaning. The second section, Bill of Sale, is the posthumously-discovered manuscript of Sociology Professor Fred Snyder. It is a harrowing account of very vulnerable and often screwed-up people who are totally against their society. It is a section revealing, with extraordinary power, the ruthlessness of contemporary capitalism and its relentless destructive force. The Cutting Edge is one hell of a book! —Robert Roth, author of Health Proxy At once funny and dead serious, The Cutting Edge tells it like it is about the situation of public higher education in the early 21st-century United States. Sociology professor Fred Snyder—nostalgic for the era of Marcuse and the New Left, eternally at war with the college administration, committed to the ethical and political development of his students—is a wonderful creation. Skillfully narrated from several overlapping points of view, this satirical novel cuts to the chase in its astute portrayal of the connections between contemporary capitalism and the working-class college experience. —Barbara Foley, Rutgers University The Cutting Edge is at once a meeting of teachers and students under conditions of critical hilarity, and a deeply empathetic portrait of where the commitment to re-craft our learning environments in line with their most abiding promise might lead us if we attend closely as the author does to the poignancy of the stories all around us. It rewards readers with an insightful view on a delicate landscape often overlooked. —Randy Martin, New York University
Author : Leslie Cavendish
Publisher : Alma Books
ISBN 13 : 9781846884313
Total Pages : 0 pages
Book Rating : 4.8/5 (843 download)
Download or read book The Cutting Edge written by Leslie Cavendish and published by Alma Books. This book was released on 2018-02-27 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Beatles' hair changed the world. As their increasingly wild, untamed manes grew, to the horror of parents everywhere, they set off a cultural revolution as the most tangible symbol of the Sixties' psychedelic dream of peace, love and playful rebellion. In the midst of this epochal change was Leslie Cavendish, hairdresser to the Beatles and some of the greatest stars of the music and entertainment industry. But just how did a fifteen-year-old Jewish school dropout from an undistinguished North London suburb, with no particular artistic talent or showbusiness connections, end up literally at the cutting edge of Sixties' fashion in just four years? His story – honest, always entertaining and inspiring – parallels the meteoric rise of the Beatles themselves, and is no less astounding.
Author : Gaurav Verma
Publisher : CADCAMCAE Works
ISBN 13 :
Total Pages : 275 pages
Book Rating : 4./5 ( download)
Download or read book Creo Manufacturing 2.0 For Designers and Machinists written by Gaurav Verma and published by CADCAMCAE Works. This book was released on 2014-03-19 with total page 275 pages. Available in PDF, EPUB and Kindle. Book excerpt: The book is intended for those who want to learn Manufacturing aspects with the help of CAM software. Creo has a hidden CAM power that we have tried to show through the book. This book has explained all the software aspects with the practical manufacturing knowledge. If you find any kind of difficulty or any type of help, you can straight away write to me at [email protected]. I would be very glad to help you.
Author : Michael C Keith
Publisher : Taylor & Francis
ISBN 13 : 1136027939
Total Pages : 364 pages
Book Rating : 4.1/5 (36 download)
Download or read book The Radio Station written by Michael C Keith and published by Taylor & Francis. This book was released on 2012-09-10 with total page 364 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is bible for beginning radio professionals: the complete, definitive guide to the internal workings of radio stations and the radio industry. Not only will you begin understand how each job at a radio station is best performed, you will learn how it meshes with those of the rest of the radio station staff. If you are uncertain of your career goals, this book provides a solid foundation in who does what, when, and why. The Radio Station details all departments within a radio station. Topics explained include satellite radio, Web radio, AM stereo, cable and podcasting. Also, mergers and consolidation, future prospects, new digital technologies. This edition is loaded with new illustrations, feature boxes and quotes from industry pros, bringing it all together for the reader. Going strong after 20 years The Radio Station is now in its eighth edition and long considered the standard work on this audio medium. It remains a concise and candid guide to the internal workings of radio stations and the radio industry, explaining the functions performed successfully within every well-run station.
Author : John Allen Hendricks
Publisher : CRC Press
ISBN 13 : 1136027866
Total Pages : 530 pages
Book Rating : 4.1/5 (36 download)
Download or read book Keith's Radio Station written by John Allen Hendricks and published by CRC Press. This book was released on 2014-08-07 with total page 530 pages. Available in PDF, EPUB and Kindle. Book excerpt: Keith's Radio Station offers a concise and insightful guide to all aspects of radio operations, explaining the functions performed within every professionally managed station. Now in its ninth edition, this book continues its long tradition of guiding readers to a solid understanding of who does what, when, and why. This new edition explains what "radio" in America has been, where it is today, and where it is going. Covering the basics of how programming is produced, financed and delivered across a spectrum of technologies, including the newest technological trends such as streaming and podcasting, satellite, and HD Radio, John Allen Hendricks and Bruce Mims argue that the future of radio remains bright and strong as it continues to evolve with emerging technologies. New to this edition: New and updated essays from industry leaders discussing how radio is evolving in an era of rapidly changing technology A thorough examination of Internet radio, online music services, and mobile listening devices An analysis of how new technologies have fragmented the advertising dollar A discussion of station website content and promotional usage of social media A revised examination of technologically advanced strategies used in traffic and billing departments Updated, full-color photos and illustrations. The new companion website features content for both students and instructors, including an instructors’ manual, lecture slides, test questions, audio examples of key concepts, quizzes for students, and links to further resources.
Author : Ian Poole
Publisher : Elsevier
ISBN 13 : 9780080473598
Total Pages : 320 pages
Book Rating : 4.4/5 (735 download)
Download or read book Newnes Guide to Radio and Communications Technology written by Ian Poole and published by Elsevier. This book was released on 2003-07-30 with total page 320 pages. Available in PDF, EPUB and Kindle. Book excerpt: In this brand new volume, Ian Poole begins with a fine introduction to radio, suitable for almost all readers. ...the book is an excellent way for neophytes to step into radio and learn something about it. It begins with the basics and gradually brings in more advanced concepts. We recommend it as an additon to the technical libraries of intermediate-level technical readers. It is an interesting read even for the advanced engineer. - QEX July/August 2004 Ian Poole has written a fascinating guide to the technology and applications of modern radio and communications equipment. His approach provides a useful foundation for college students and technicians seeking an update on the latest technology, but each topic is introduced from the basics, ensuring that the book is equally rewarding for managers in the communications industry, sales staff, and anyone seeking to update their knowledge of this exciting and rapidly expanding area of technology. The key areas covered by this book are: Radio principles Broadcasting, including Digital Radio Private mobile radio, (PMR) including trunking and TETRA Cellular telecommunications, including GSM and 3G Data communications, including Bluetooth and 802.11 As well as a survey of established and cutting-edge technologies the underpinning science and electronics is introduced. *Includes a survey of established and cutting-edge communication technologies *Introduces the underpinning science and electronics of the subject *Provides an emphasis on circuits and how they work
Author : John Allen Hendricks
Publisher : Routledge
ISBN 13 : 1351816330
Total Pages : 458 pages
Book Rating : 4.3/5 (518 download)
Download or read book The Radio Station written by John Allen Hendricks and published by Routledge. This book was released on 2018-05-01 with total page 458 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Radio Station offers a concise and insightful guide to all aspects of radio broadcasting, streaming, and podcasting. This book’s tenth edition continues its long tradition of guiding readers to a solid understanding of who does what, when, and why in a professionally managed station. This new edition explains what "radio" in America has been, where it is today, and where it is going, covering the basics of how programming is produced, financed, delivered and promoted via terrestrial and satellite broadcasting, streaming and podcasting, John Allen Hendricks and Bruce Mims examine radio and its future within a framework of existing and emerging technologies. The companion website is new revised with content for instructors, including an instructors’ manual and test questions. Students will discover an expanded library of audio interviews with leading industry professionals in addition to practice quizzes and links to additional resources.
Author : H. Ward Silver
Publisher : John Wiley & Sons
ISBN 13 : 1118054601
Total Pages : 387 pages
Book Rating : 4.1/5 (18 download)
Download or read book Two-Way Radios and Scanners For Dummies written by H. Ward Silver and published by John Wiley & Sons. This book was released on 2011-03-01 with total page 387 pages. Available in PDF, EPUB and Kindle. Book excerpt: Discover a fun new hobby with helpful possibilities Get directions, talk to folks overseas, or find out whether the fish are biting Want to check out the morning news in London, help out in emergencies, or tune in to the big race? Two-way radios open up a world of possibilities - literally. This handy guide tells you about the equipment you need, fills you in on radio etiquette, shows you how to stay legal, and gives you lots of cool ideas for family-friendly radio activities. Discover how to * Use the right radio lingo * Choose and operate different types of radios * Get a license if you need one * Communicate in emergencies * Program a scanner * Tune in to sporting events
Author : Ashley Herweg
Publisher : Taylor & Francis
ISBN 13 : 1136026819
Total Pages : 286 pages
Book Rating : 4.1/5 (36 download)
Download or read book Radios Niche Marketing Revolution FutureSell written by Ashley Herweg and published by Taylor & Francis. This book was released on 1997-06-30 with total page 286 pages. Available in PDF, EPUB and Kindle. Book excerpt: Radio's niche marketing revolution evolved to address the problems of market fragmentation. These problems are responsible for steep declines in traditional media revenues. Market fragmentation, happening in every market across the globe, has led marketers and media into the new era of niche marketing. Mass-marketing strategies are obsolete. Radio, cable (wired and unwired), and television are being forced to alter the way they present their products, promotions, and marketing strategies. FutureSell provides radio professionals with the advanced skills and systems to turn niche marketing into a profitable approach for their own stations. Your clients don't want to buy advertising period. They do, however, want to sell their products and services. Your advertisers' markets are also fragmenting. Cutting-edge companies now seek ways to learn their customers' smallest needs and cater to their customers' perceptions. Yet, very few businesses or ad agencies know how to conduct niche or one-to-one marketing. With the techniques introduced in this book, you can create new revenue streams while upgrading your largest advertisers. The ideas you'll encounter work for multi-national media conglomerates, stations in small markets, and duopolies in any market size. Owners, group heads, managers, salespeople, programmers, copywriters, and office staff will gain valuable insight to make their jobs easier and more productive. Radio people, ad agency executives, and advertisers will discover a money-making glimpse into the future.
Author : Peter M. Lewis
Publisher : Hampton Press (NJ)
ISBN 13 :
Total Pages : 268 pages
Book Rating : 4.3/5 (91 download)
Download or read book From the Margins to the Cutting Edge written by Peter M. Lewis and published by Hampton Press (NJ). This book was released on 2006 with total page 268 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author :
Publisher :
ISBN 13 :
Total Pages : 690 pages
Book Rating : 4.3/5 (21 download)
Download or read book Popular Science Monthly and World Advance written by and published by . This book was released on 1928 with total page 690 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Paul Chantler
Publisher : Bloomsbury Publishing
ISBN 13 : 1408141280
Total Pages : 288 pages
Book Rating : 4.4/5 (81 download)
Download or read book Essential Radio Journalism written by Paul Chantler and published by Bloomsbury Publishing. This book was released on 2009-05-29 with total page 288 pages. Available in PDF, EPUB and Kindle. Book excerpt: 'Incredibly comprehensive. Learn and understand this lot and you will have a fine grasp' Jon Snow 'This sets the standard for every radio newsroom' - Andy Ivy, Editor, Sky News Radio In an age of infinite choice made possible by new technology, and a disturbing move away from traditional reporting into colourful comment and speculation by blogs and `citizen journalists' there has never been a better time to focus on pure journalism skills. Essential Radio Journalism is a vastly comprehensive working manual for radio journalists as well as a textbook for broadcast journalism students. It contains practical advice for gathering, reporting, writing, editing and presenting, the news, alongside media law and ethics. There is a wealth of 'inside' information, checklists and on-the-job advice that you can immediately put to use whether you are in your first job or have several years of experience. This is a book to inspire responsible, accurate and exceptional journalism skills.
Author :
Publisher :
ISBN 13 :
Total Pages : 940 pages
Book Rating : 4.:/5 (318 download)
Download or read book Popular Science Monthly written by and published by . This book was released on 1928 with total page 940 pages. Available in PDF, EPUB and Kindle. Book excerpt:
