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Handbook Of Marketing For Continuing Education
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Book Synopsis Handbook of Marketing for Continuing Education by : Robert Simerly
Download or read book Handbook of Marketing for Continuing Education written by Robert Simerly and published by Jossey-Bass. This book was released on 1989-04-05 with total page 748 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book brings together original chapters from leading scholars and practitioners to provide comprehensive guidance for effectively marketing continuing education programs and courses.
Book Synopsis Handbook of the Department of Marketing Services by : Georgia Center for Continuing Education
Download or read book Handbook of the Department of Marketing Services written by Georgia Center for Continuing Education and published by . This book was released on 1996 with total page 24 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Leading the Learning Revolution by : Jeff Cobb
Download or read book Leading the Learning Revolution written by Jeff Cobb and published by AMACOM Div American Mgmt Assn. This book was released on 2013 with total page 242 pages. Available in PDF, EPUB and Kindle. Book excerpt: Continuing education is a booming, competitive market. Outperform the competition with this how-to-do-it-right guide.
Book Synopsis Handbook of Research on Adult Learning in Higher Education by : Okojie, Mabel C.P.O.
Download or read book Handbook of Research on Adult Learning in Higher Education written by Okojie, Mabel C.P.O. and published by IGI Global. This book was released on 2020-02-01 with total page 756 pages. Available in PDF, EPUB and Kindle. Book excerpt: In today’s globalized world, professional fields are continually transforming to keep pace with advancing methods of practice. The theory of adult learning, specifically, is a subject that has seen new innovations and insights with the advancement of online and blended learning. Examining new principles and characteristics in adult learning is imperative, as emerging technologies are rapidly shifting the standards of higher education. The Handbook of Research on Adult Learning in Higher Education is a collection of innovative research on the methods and applications of adult education in residential, online, and blended course delivery formats. This book will focus on the impact that culture, globalization, and emerging technology currently has on adult education. While highlighting topics including andragogical principles, professional development, and artificial intelligence, this book is ideally designed for teachers, program developers, instructional designers, technologists, educational practitioners, deans, researchers, higher education faculty, and students seeking current research on new methodologies in adult education.
Book Synopsis The Marketing Process by : Milton Phillips
Download or read book The Marketing Process written by Milton Phillips and published by . This book was released on 1977 with total page 170 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Marketing Higher and Further Education by : Paul Gibbs
Download or read book Marketing Higher and Further Education written by Paul Gibbs and published by Psychology Press. This book was released on 2002 with total page 149 pages. Available in PDF, EPUB and Kindle. Book excerpt: First Published in 2001. Routledge is an imprint of Taylor & Francis, an informa company.
Book Synopsis Marketing Further and Higher Education by : Peter Davies
Download or read book Marketing Further and Higher Education written by Peter Davies and published by . This book was released on 1985 with total page 77 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Handbook of Marketing Scales by : William O. Bearden
Download or read book Handbook of Marketing Scales written by William O. Bearden and published by SAGE. This book was released on 1999-11-12 with total page 568 pages. Available in PDF, EPUB and Kindle. Book excerpt: A total of 192 multi-item scales, each presented in a consistent format, on topics such as individual behaviour, consumer psychology, values and attitudes are provided in this 2nd edition. A comprehensive index is included.
Book Synopsis Promoting Continuing Education Programs by : Gayle A. Hendrickson
Download or read book Promoting Continuing Education Programs written by Gayle A. Hendrickson and published by . This book was released on 1980 with total page 61 pages. Available in PDF, EPUB and Kindle. Book excerpt: This handbook is intended for use by institutions in marketing their continuing education programs. A section on "Devising Your Strategy" looks at identifying a target audience, determining the marketing approach, and developing a marketing plan and promotional techniques. A discussion of media options looks at the advantages and disadvantages of direct mail, newspapers, national trade magazines, and radio; provides a form for promotion planning; and includes an outline of promotional copy strategies, a direct mail checklist, and guides to writing direct mail copy, broadcast public service announcements, and news releases. A section is devoted to designing the direct mail piece, including a checklist for promotion copy and a direct mail production schedule. A production primer for working with printers covers the ingredients of a printed piece, planning the printing schedule, preparing copy for the typesetter, sample copy guideline sheets, proofreader's marks, formats, printing types, costs and how the printer charges, evaluating the printing quality, and helpful hints on a variety of subjects. A section addresses moving the message through the mail, including sources for mailing lists and mailing tips, and the final section gives an outline for evaluating results. A list of references and sample forms are appended. (MSE)
Book Synopsis Marketing Higher and Further Education by : Gibbs, Paul
Download or read book Marketing Higher and Further Education written by Gibbs, Paul and published by Routledge. This book was released on 2012-12-06 with total page 149 pages. Available in PDF, EPUB and Kindle. Book excerpt: A manual for anyone wishing to market higher or further education. It offers business-oriented guidance for readers whose main preoccupation may not be marketing itself, but who nonetheless need access to promotion skills, and it covers theory, practice and case studies.
Book Synopsis Handbook of Research on Integrating Social Media into Strategic Marketing by : Hajli, Nick
Download or read book Handbook of Research on Integrating Social Media into Strategic Marketing written by Hajli, Nick and published by IGI Global. This book was released on 2015-04-30 with total page 462 pages. Available in PDF, EPUB and Kindle. Book excerpt: To survive in today’s competitive business environment, marketing professionals must look to develop innovative methods of reaching their customers and stakeholders. Web 2.0 provides a useful tool in developing the relationships between business and consumer. The Handbook of Research on Integrating Social Media into Strategic Marketing explores the use of social networking and other online media in marketing communications, including both best practices and common pitfalls to provide comprehensive coverage of the topic. This book is intended for marketing professionals, business managers, and anyone interested in how social media fits into today’s marketing environments.
Book Synopsis A Comprehensive Guide to Effective Strategies for Marketing Continuing Education by : Dorothy Durkin
Download or read book A Comprehensive Guide to Effective Strategies for Marketing Continuing Education written by Dorothy Durkin and published by . This book was released on 199? with total page 100 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Marketing Continuing Education by : Hal Beder
Download or read book Marketing Continuing Education written by Hal Beder and published by . This book was released on 1986 with total page 124 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Marketing Manual for Continuing Professional Education by : Julie Coates
Download or read book Marketing Manual for Continuing Professional Education written by Julie Coates and published by . This book was released on 1995-01-01 with total page 228 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Marketing University Outreach Programs by : Ralph S Foster
Download or read book Marketing University Outreach Programs written by Ralph S Foster and published by Routledge. This book was released on 2014-01-14 with total page 293 pages. Available in PDF, EPUB and Kindle. Book excerpt: Discover the successful marketing strategies of programs which have extended the resources of a university to its community. Marketing University Outreach Programs covers all aspects of continuing education program construction and the marketing process for positioning the university into the public. This book begins to eradicate academicians’ fears of marketing by showing them a contemporary marketing plan using terminology and examples familiar to them.Seventeen contributors--professors, administrators, and outreach professionals--comprehensively describe the strategies being successfully used to extend the resources of a university to its community through programs of extension, public service, and continuing education. Although many existing models of the education process contain parallels to elements in a generic marketing process, education is not viewed as a consumer product. Even educators may not view themselves as marketers involved in a marketing process. This attitude can place barriers between understanding the marketing process and how it relates to education. Marketing University Outreach Programs helps educators overcome these potential barriers; it explains marketing as a comprehensive process using terminology and examples which university extension and education professionals will find familiar and understandable.Application-oriented, it cites numerous examples of how the marketing process can be put to use immediately. Each chapter explores in-depth a separate segment of the marketing process involved in public university outreach programs: issue-based versus discipline-based programs program delivery and delivery technology funding outreach programs comprehensive promotional strategy customer service long-range planning marketing research information resources future trends model programsThis book is of value to the faculty of universities, specifically those in the disciplines with a mandate for professional renewal or recertification (engineering, medicine, education); faculty and professional staff in divisions of continuing education; program leadership in cooperative extension organizations (as well as those in other identifiable university extension units); and faculty affiliated with applied research centers. Members of professional associations focused on higher education outreach can also successfully apply these strategies.
Book Synopsis Handbook of Services Marketing and Management by : Teresa Swartz
Download or read book Handbook of Services Marketing and Management written by Teresa Swartz and published by SAGE. This book was released on 2000 with total page 538 pages. Available in PDF, EPUB and Kindle. Book excerpt: This is a comprehensive, practical and theoretical guide to the latest thinking in the foundations of services. The authors present contributions from the world''s leading experts on services marketing and management.'
Download or read book Resources in Education written by and published by . This book was released on 1998 with total page 312 pages. Available in PDF, EPUB and Kindle. Book excerpt:
