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Author : Frank Parke Wright
Publisher :
ISBN 13 :
Total Pages : 21 pages
Book Rating : 4.:/5 (44 download)
Download or read book Handbook for Success in Retail Radio Advertising written by Frank Parke Wright and published by . This book was released on 1944 with total page 21 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author :
Publisher :
ISBN 13 :
Total Pages : 85 pages
Book Rating : 4.:/5 (21 download)
Download or read book How to Profit from Radio Advertising written by and published by . This book was released on 1975 with total page 85 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Jonne Murphy
Publisher :
ISBN 13 :
Total Pages : 260 pages
Book Rating : 4.3/5 (91 download)
Download or read book Handbook of Radio Advertising written by Jonne Murphy and published by . This book was released on 1980 with total page 260 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author :
Publisher : National Retail Merchants Assn
ISBN 13 : 9780871020604
Total Pages : 85 pages
Book Rating : 4.0/5 (26 download)
Download or read book How to Profit from Radio Advertising written by and published by National Retail Merchants Assn. This book was released on 1975-01-01 with total page 85 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Bob Schulberg
Publisher : N T C Business Books
ISBN 13 :
Total Pages : 232 pages
Book Rating : 4.3/5 (91 download)
Download or read book Radio Advertising written by Bob Schulberg and published by N T C Business Books. This book was released on 1989 with total page 232 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Martin Padley
Publisher :
ISBN 13 :
Total Pages : 42 pages
Book Rating : 4.:/5 (378 download)
Download or read book A Handbook to Radio Advertising written by Martin Padley and published by . This book was released on 1969 with total page 42 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Charles Harold Sandage
Publisher :
ISBN 13 :
Total Pages : 304 pages
Book Rating : 4.:/5 (9 download)
Download or read book Radio Advertising for Retailers written by Charles Harold Sandage and published by . This book was released on 1945 with total page 304 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Pete Schulberg
Publisher : Contemporary Books
ISBN 13 :
Total Pages : 264 pages
Book Rating : 4.3/5 (91 download)
Download or read book Radio Advertising written by Pete Schulberg and published by Contemporary Books. This book was released on 1996 with total page 264 pages. Available in PDF, EPUB and Kindle. Book excerpt: A comprehensive guide for advertisers, advertising agencies, and people who want to sell them time on the radio. Schulberg, with a long career in the radio business, spices up the text with anecdotes and humor. He outlines radio's history and technology, then explains such matters as ratings, creativity, response, format, segmenting markets, direct response, co-op advertising, and integrating radio advertising into an overall communications plan. No bibliography. Updated from the 1989 edition. Annotation copyright by Book News, Inc., Portland, OR
Author : Marc G. Weinberger
Publisher : Lexington Books
ISBN 13 : 9780669250039
Total Pages : 210 pages
Book Rating : 4.2/5 (5 download)
Download or read book Effective Radio Advertising written by Marc G. Weinberger and published by Lexington Books. This book was released on 1994 with total page 210 pages. Available in PDF, EPUB and Kindle. Book excerpt: To learn more about Rowman & Littlefield titles please visit us at www.rowmanlittlefield.com.
Author : Ned Midgley
Publisher :
ISBN 13 : 9781258331016
Total Pages : 376 pages
Book Rating : 4.3/5 (31 download)
Download or read book The Advertising and Business Side of Radio written by Ned Midgley and published by . This book was released on 2012-05-01 with total page 376 pages. Available in PDF, EPUB and Kindle. Book excerpt: A guide to the buying and selling of radio advertising from a former Sales Service Manager at CBS and a special lecturer on radio at New York University.
Author : Jonne Murphy
Publisher :
ISBN 13 : 9780608154718
Total Pages : 252 pages
Book Rating : 4.1/5 (547 download)
Download or read book Handbook of Radio Advertising written by Jonne Murphy and published by . This book was released on with total page 252 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Andrew Ingram
Publisher : John Wiley & Sons
ISBN 13 : 0470016116
Total Pages : 132 pages
Book Rating : 4.4/5 (7 download)
Download or read book An Advertiser's Guide to Better Radio Advertising written by Andrew Ingram and published by John Wiley & Sons. This book was released on 2006-02-03 with total page 132 pages. Available in PDF, EPUB and Kindle. Book excerpt: There has recently been dramatic growth in the medium of radio. However, advertisers and agencies too often still use radio for its basic tactical abilities, leaving the emotional power of the medium untapped. This book is a practical guide to understanding and exploiting the true power of radio as the ?brand conversation medium?. Combining theory, listener understanding and practical advice, the authors explore the scale and effectiveness of radio advertising, how the medium communicates, it?s role in emerging brand thinking, and best practice for creating better radio advertising. Overviews, summaries, quotations and checklists are featured throughout, as well as case studies from companies in all sectors including Sainsbury?s, British Airways, Carphone Warehouse, BT and the British Government.
Author :
Publisher :
ISBN 13 :
Total Pages : 12 pages
Book Rating : 4.:/5 (319 download)
Download or read book Basic Information Sources on Retail Store Advertising written by and published by . This book was released on 1954 with total page 12 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author :
Publisher :
ISBN 13 :
Total Pages : 234 pages
Book Rating : 4.0/5 ( download)
Download or read book The Radio Book: Sales & marketing written by and published by . This book was released on 1995 with total page 234 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : National Retail Merchants Association. Sales Promotion Division
Publisher :
ISBN 13 :
Total Pages : 86 pages
Book Rating : 4.:/5 (319 download)
Download or read book Radio Broadcasting Manual written by National Retail Merchants Association. Sales Promotion Division and published by . This book was released on 1935 with total page 86 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Radio Advertising Bureau
Publisher :
ISBN 13 :
Total Pages : pages
Book Rating : 4.:/5 (596 download)
Download or read book The Radio Advertising Handbook, 1995 written by Radio Advertising Bureau and published by . This book was released on 1995 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Jay Hoffer
Publisher :
ISBN 13 :
Total Pages : 260 pages
Book Rating : 4.3/5 ( download)
Download or read book The Complete Broadcast Sales Guide for Stations, Reps & Ad Agencies written by Jay Hoffer and published by . This book was released on 1981 with total page 260 pages. Available in PDF, EPUB and Kindle. Book excerpt:
