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Guerrilla Marketing To Heal The World
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Book Synopsis Guerrilla Marketing to Heal the World by : Jay Conrad Levinson
Download or read book Guerrilla Marketing to Heal the World written by Jay Conrad Levinson and published by Morgan James Publishing. This book was released on 2016-03-15 with total page 386 pages. Available in PDF, EPUB and Kindle. Book excerpt: Levinson and Horowitz show the dramatic potential for profit in not just being a green company, but in addressing the huge social problems that have stumped humankind for millennia. Instead of waiting centuries for government to get it done, business can grab the reins and accomplish more through the profit motive than through any amount of guilt-tripping. Green practices can save and make money, and deep social change can skyrocket those revenues---when marketed correctly.
Book Synopsis Guerrilla Marketing Goes Green by : Jay Conrad Levinson
Download or read book Guerrilla Marketing Goes Green written by Jay Conrad Levinson and published by John Wiley & Sons. This book was released on 2010-01-08 with total page 299 pages. Available in PDF, EPUB and Kindle. Book excerpt: These Two Masters of Marketing Want to Pass Their Most Powerful Success Strategies on to You! Learn to: Slash marketing costs and boost profits by making your business as green and ethical as possible Easily turn your customers, suppliers, and even competitors into your unofficial sales force Understand how to turn business acquaintances into powerful joint-venture partners Cut your advertising budget and build revenues using social media, traditional media, and the power of your own brain—even get paid to do your marketing Harness the Magic Triangle and the Abundance Principle to skyrocket to success Find all this and much more within the covers of Guerrilla Marketing Goes Green—your road map to thrive and prosper as a green, ethical business in tough times and good times. "A playbook for companies that want to succeed in a world where integrity and transparency trump slick slogans. This is a gem that should be required reading—not just for so-called green marketers, but for any marketer who wants to succeed in today's economy, and tomorrow's." — Joel Makower, Executive Editor, GreenBiz.com, and author, Strategies for the Green Economy "Very wise words from very wise men. Shel and Jay are seasoned marketing pros who not only talk the talk, but walk the walk . . . Follow the advice of Guerrilla Marketing Goes Green. Your current customers, your new customers, and your bank account will be richer for it." —Bob Burg, author, Endless Referrals, and coauthor, The Go-Giver
Book Synopsis Best Practices In Influencer Marketing by : Linda Pophal
Download or read book Best Practices In Influencer Marketing written by Linda Pophal and published by eBookIt.com. This book was released on 2016-08-10 with total page 14 pages. Available in PDF, EPUB and Kindle. Book excerpt: The internet and online communications, including social media, have had a marked impact on how businesses in both business-to-consumer (B2C) and business-to-business (B2B) environments engage with their audiences. Paid advertising efforts have, for some companies, taken a back seat to marketing in ways that leverage online communication to influence their audiences – driving people to their websites where they may engage with the brand and, ultimately, make a purchase decision. "Influencer marketing" has become a big buzzword in this new environment. It's a term that refers to leveraging the influence of key people and businesses to support your brand and spread the word about your products and services through their own social channels. Influencer marketing means different things to different people and is approached in a variety of ways. In this book, digital marketing experts share their definitions, best practices and case examples to help you determine whether this form of marketing would work for you and, if so, how to make it happen!
Book Synopsis Principled Profit by : Shel Horowitz
Download or read book Principled Profit written by Shel Horowitz and published by A W M. This book was released on 2003 with total page 164 pages. Available in PDF, EPUB and Kindle. Book excerpt: Horowitz offers the latest addition to the deluge of morally-centred business tomes. In one way, it's an overturning of traditional corporate wisdom -- see your competitors as your allies, not your adversaries, Horowitz suggests -- but it's also something we've been hearing an awful lot of lately: build meaningful relationships with your customers, view your employees as your partners and so on. Nevertheless, the arguments are all sound and illustrated with the customer-obsessed success stories of ventures like Saturn and Nordstrom. Horowitz is at his best when displaying his canny understanding of the media world, advising how to fit your business's message with the media's need to produce timely, relevant stories.
Book Synopsis Yearbook of Experts, Authorities & Spokespersons 2022 Edition by : Mitchell P. Davis
Download or read book Yearbook of Experts, Authorities & Spokespersons 2022 Edition written by Mitchell P. Davis and published by Broadcast Interview Source, Inc.. This book was released on 2022-07-12 with total page 368 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Yearbook of Experts, Authorities & Spokespersons started in 1984 as the Talk Show Guest Directory. Mitchell P. Davis won the Georgetown University Bunn Award for Excellence in Journalism and graduated from their business school. Started his PR business in 1984 with publication of the Talks Show Guest Directory. Served on the board of the National Association of Radio Talk Show Hosts. Now in it’s 37 annual edition the Yearbook of Experts, Authorities & Spokespersons has been requested by tens of thousands of journalists. See and download a free copy of the 37th Yearbook of Experts at www.ExpertBook.com -- his website: www.ExpertClick.com hosts all the expert profiles and hundreds of thousands of news releases. His resources are loved by the new media. --- The New York Times called it: 'Dial-an-Expert.' The Associated Press called it: 'An Encyclopedia of Sources,' and PRWEEK called it: 'a dating service of PR.' He also founded The News Council, to help non-profit groups use the power of his networking.
Book Synopsis Powerful Beyond Measure by : Cynthia E. Mazzaferro
Download or read book Powerful Beyond Measure written by Cynthia E. Mazzaferro and published by Morgan James Publishing. This book was released on 2016-11-07 with total page 283 pages. Available in PDF, EPUB and Kindle. Book excerpt: A transformational guide to living a life of authenticity and abundance, rooted in love, acceptance, compassion, and kindness. Learn how to discover and embrace your inner power, release and heal the emotional residue from the past, and envision a future of unbounded possibilities that allows your passions and purpose to be fulfilled. Through insight, self-exploration, and step-by-step practical exercises, Powerful Beyond Measure guides you along the journey of lifelong spiritual growth—empowering you to take control of your destiny and create a life filled with joy, health, happiness, and success.
Book Synopsis Grassroots Marketing by : Shel Horowitz
Download or read book Grassroots Marketing written by Shel Horowitz and published by Chelsea Green Publishing Company. This book was released on 2000 with total page 324 pages. Available in PDF, EPUB and Kindle. Book excerpt: In this revised edition of Marketing Without Megabucks (1993), a Massachusetts-based consultant hawks key marketing and copywriting tricks for low-budget self-promotion via traditional media and cyberspace. Includes examples and resources. Annotation c. Book News, Inc., Portland, OR (booknews.com).
Book Synopsis Applied Analytics through Case Studies Using SAS and R by : Deepti Gupta
Download or read book Applied Analytics through Case Studies Using SAS and R written by Deepti Gupta and published by Apress. This book was released on 2018-08-03 with total page 415 pages. Available in PDF, EPUB and Kindle. Book excerpt: Examine business problems and use a practical analytical approach to solve them by implementing predictive models and machine learning techniques using SAS and the R analytical language. This book is ideal for those who are well-versed in writing code and have a basic understanding of statistics, but have limited experience in implementing predictive models and machine learning techniques for analyzing real world data. The most challenging part of solving industrial business problems is the practical and hands-on knowledge of building and deploying advanced predictive models and machine learning algorithms. Applied Analytics through Case Studies Using SAS and R is your answer to solving these business problems by sharpening your analytical skills. What You'll Learn Understand analytics and basic data concepts Use an analytical approach to solve Industrial business problems Build predictive model with machine learning techniques Create and apply analytical strategies Who This Book Is For Data scientists, developers, statisticians, engineers, and research students with a great theoretical understanding of data and statistics who would like to enhance their skills by getting practical exposure in data modeling.
Download or read book Spit that Out! written by Paige Wolf and published by New Society Publisher. This book was released on 2016-08-08 with total page 194 pages. Available in PDF, EPUB and Kindle. Book excerpt: “Paige Wolf provides truths, tips, and mom-to-mom advice on how to go green without going insane in this humorous must-read.” —Pregnancy & Newborn From BPA in baby bottles and asbestos in crayons to misleading “natural” labels—even the most steadfast parent can be driven to frustration. Lighthearted yet authoritative, Spit That Out! cuts through the information overload, sorts cloth from disposable, and empowers readers to make simple but impactful changes. Featuring real life anxieties and advice from celebrities like Alysia Reiner and Kaitlin Olson, to activists such as Robyn O’Brien and Stacy Malkan, to everyday super moms, Paige Wolf assures you that you aren’t alone. Hot-button topics include food, toys, breast milk and diapers, clothing, the hidden toxins in schools, and how to spot greenwashing from a mile away. This “realistic guide to keeping your kids safe and healthy” is bursting with valuable advice on green vacations, how to handle unsupportive friends and family, and how to be green on a budget (People). “Read this book!” —Alysia Reiner, actress, Orange is the New Black “A drastic alternative to my original plan for my son’s safety—keeping him in a plastic bubble!” —Tammy Pescatelli, wife, mother, comedian, exhausted “Wolf offers practical suggestions for both managing your house and managing your emotions when you feel overwhelmed.” —Apartment Therapy “For readers seeking advice on how to ditch guilt and be proactive when it comes to making healthy choices for their children, Wolf’s book ought to become the go-to guide.” —Publishers Weekly “Candid and humorous . . . a clear and comprehensive guide to navigating debates, understanding risks, and making informed decisions.” —Treehugger
Book Synopsis Easy and Inexpensive Strategies for Making Big Profits from Your Small Business by : Jay Conrad Levinson
Download or read book Easy and Inexpensive Strategies for Making Big Profits from Your Small Business written by Jay Conrad Levinson and published by Createspace Independent Publishing Platform. This book was released on 2017-08-07 with total page 420 pages. Available in PDF, EPUB and Kindle. Book excerpt: Easy and Inexpensive Strategies for Making Big Profits from Your Small Business By Jay Conrad Levinson
Book Synopsis The Guerrilla Marketing Handbook by : Jay Conrad Levinson
Download or read book The Guerrilla Marketing Handbook written by Jay Conrad Levinson and published by Houghton Mifflin Harcourt. This book was released on 1994 with total page 404 pages. Available in PDF, EPUB and Kindle. Book excerpt: Marketing strategy for maximum return, for large & small businesses.
Book Synopsis Guerrilla Marketing 101 Lab by : Jay Conrad Levinson
Download or read book Guerrilla Marketing 101 Lab written by Jay Conrad Levinson and published by Morgan James Pub. This book was released on 2005-01-30 with total page 120 pages. Available in PDF, EPUB and Kindle. Book excerpt: Workbook containing various workshop activities and projects.
Download or read book The Money Flow written by Ana Weber and published by Morgan James Publishing. This book was released on 2013-03-12 with total page 191 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Money Flow explores our feelings about money, how most people allow money to enslave them either by craving it or fearing it, and how it's possible instead to make money a friend and ally: a partner in achieving your life goals and your goals for the world that does not control you, but aids you. "The Money Flow" is furnishing you simple, friendly and effective tools how to create and design your own life success; enjoy the process and live a life filled with quality, freedom and contentment. Just remember that money does not have in its nature to make you happy. "The Money Flow" is furnishing you with tremendous benefits you can introduce and apply into your own life. You can clearly express who and how you are as an authentic and genuine person, original and unique, with a mark to make in the world.?Instead of resenting the "No" in your life, see it as a starting point that you can befriend and embrace.?"No" also means that nothing is impossible: this simple shift of attitude could change the course of your life and the lives of your loved ones.?The key s accepting that the life you have is the life that fits you; It is designed to make you grow and be the best you can. Understand that change is constant and change is guaranteed; express less doubts and a deeper welcome.?Don't beat yourself up over perception and actions you took in the past; if they seemed right and proper at the time, then you made the best choice you could have; do not judge them or reject them; let them go; even if you might make a different choice now.?Plan and set goals for the future, but be in the NOW and take action in the NOW.?If you feel depressed, neglected, or rejected; validate how you feel but remember that tomorrow is a fresh and clean new start. There are no two days alike!!!?At the end of the day, it's all about happiness; the richness of our experiences, the people we touched, loved and impacted throughout our struggles give us wealth far beyond money.
Download or read book The Impact Factor written by Ken McArthur and published by . This book was released on 2012-05-01 with total page 210 pages. Available in PDF, EPUB and Kindle. Book excerpt: How can one ordinary person change the world? You can impact millions in such a compelling that your ideas, products and services spread around the globe today. People will be touched by your message, become advocates of your ideas and spread them like wildfire. Impact reveals key strategies used by some of the most influential people in the world. These people create measurable and undeniable impact on millions of people and change the world. These stories of ordinary people with extraordinary success, illustrate vital strategies that enable you to create your own legacy. Few people know how you can touch millions of lives and have an impact on the way people think and act. Dream of having that kind of effect on others' lives and then put this plan into action right now. If you want to make a real difference in peoples' lives: - Your ideas, products, and services must be noticed. - The news must be spread quickly. - Your projects must be sustainable over time. Discover very simple actions you can take today to ensure impact on a massive level. Impact delivers stories of ordinary people who have left their marks on the world. Be amazed to explore how you can change people's lifes today!
Book Synopsis Healing the Body Politic by : Sandra C. Smith-Nonini
Download or read book Healing the Body Politic written by Sandra C. Smith-Nonini and published by Rutgers University Press. This book was released on 2010 with total page 328 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Healing the Body Politic" examines the contested place of health and development in El Salvador over the last two decades. It recounts the dramatic story of radical health activism from its origins in liberation theology and guerrilla medicine during the third-world country's twelve-year civil war, through development of a remarkable "popular health system," administered by lay providers in a former war zone controlled by leftist rebels. The ethnography contributes to the integration of medical and political anthropology by bringing the semiotics of health and the body to bear on cultural understandings of warfare, the state, and globalization.
Book Synopsis Social Entrepreneurship as Sustainable Development by : Tamara L. Stenn
Download or read book Social Entrepreneurship as Sustainable Development written by Tamara L. Stenn and published by Palgrave Macmillan. This book was released on 2018-07-13 with total page 110 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book challenges readers to imagine social entrepreneurship as an innovative, creative model for building justice and sustainability. Building upon the work of J. Greg Dees, the author explores the concept as a change-based process that creates social value through bold innovation and creativity, providing a “how and why” approach that makes social entrepreneurship accessible to all. The chapters present a holistic way in which to realize the United Nations (UN) 2030 sustainable development goals through the four quadrants of the Sustainability Lens: Resources, Health, Policy, and Exchange. The work is written in an interdisciplinary format which will appeal to multiple learning styles among professors, students, and communities investing heavily in the development of entrepreneurial skills.
Book Synopsis Grassroots Marketing for Authors and Publishers by : Shel Horowitz
Download or read book Grassroots Marketing for Authors and Publishers written by Shel Horowitz and published by A W M. This book was released on 2007-03 with total page 290 pages. Available in PDF, EPUB and Kindle. Book excerpt: A thorough and easy-to-read guide to book marketing for authors and small-to-medium-sized publishers. Numerous promotion strategies and examples for authors who publish traditionally, publish on their own, or use a subsidy publisher--as well as for publishers trying to support a stable of authors. One chapter each on: marketing plan, publishing model, endorsements/reviews/awards, networking, constructing and maintaining one or more websites, working with Google, promoting on others' websites, getting media attention, giving media interviews, understanding how bookstores work, working with bookstores and libraries, promoting yourself on Amazon, public speaking, tradeshows and book fairs, advertising and direct mail, selling rights and building a brand. Full 17-page resource appendix, full index. Endorsed by Dan Poynter, Fern Reiss, and others.
