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Guerrilla Internet
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Book Synopsis Guerrilla Marketing on the Internet by : Jay Levinson
Download or read book Guerrilla Marketing on the Internet written by Jay Levinson and published by Entrepreneur Press. This book was released on 2008-08-01 with total page 250 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Father of Guerrilla Marketing, Jay Conrad Levinson, changed marketing forever when he unleashed his original arsenal of marketing tactics for surviving the advertising jungle on a shoestring budget. And now, Levinson and online marketing masters Mitch Meyerson and Mary Eule Scarborough once again show you how to beat the odds by combining the unconventional, take-no-prisoners Guerrilla Marketing approach with today’s ultimate marketing weapon—the Internet. Learn how to use the internet Guerrilla style. Level the playing field, and achieve greater online visibility. Boost traffic to your website. Convert visitors into paying clients. Capture and keep your market share, and create multiple income streams—all while saving time and money! This complete Guerrilla Marketing online guide includes: • The 10 most effective Guerrilla strategies • Case studies of the five greatest online Guerrilla Marketing campaigns • How to create a high-impact website on a budget • Low-cost tactics for maximizing traffic • The 12 biggest internet marketing mistakes and how to avoid them • Creative tactics and cutting-edge tools that inspire customers to take action • Essential information on cutting-edge technology
Book Synopsis Summary: Guerrilla Marketing on the Internet by : BusinessNews Publishing,
Download or read book Summary: Guerrilla Marketing on the Internet written by BusinessNews Publishing, and published by Primento. This book was released on 2013-02-15 with total page 43 pages. Available in PDF, EPUB and Kindle. Book excerpt: The must-read summary of Jay Conrad Levinson and Charles Rubin's book: "Guerrilla Marketing on the Internet: The Complete Guide to Making Money On-Line". This complete summary of the ideas from Jay Conrad Levinson and Charles Rubin's book "Guerrilla Marketing on the Internet" shows that the essential goal of guerrilla marketing is to achieve conventional goals – such as profits – using unconventional methods – such as investing energy in marketing instead of money. Guerrilla marketing is needed because it gives small businesses a sustainable competitive advantage: certainty in an uncertain world, economy in a high-priced world, simplicity in a complicated world and marketing awareness in a clueless world. This summary explains that the Internet is the best weapon yet invented to expand your business and reach new customers. Guerrilla marketing helps you to do that as efficiently and cost effectively as possible. Added-value of this summary: • Save time • Understand key concepts • Increase your business knowledge To learn more, read "Guerrilla Marketing on the Internet" and place your company on the path to success!
Book Synopsis Guerrilla Marketing Online Weapons by : Jay Conrad Levinson
Download or read book Guerrilla Marketing Online Weapons written by Jay Conrad Levinson and published by Houghton Mifflin Harcourt. This book was released on 1996 with total page 212 pages. Available in PDF, EPUB and Kindle. Book excerpt: As the Internet expands at a phenomenal rate, it has established itself as the great new international marketing frontier. Now, from the authors of Guerrilla Marketing Online comes Guerrilla Marketing Online Weapons--the 100 simplest, most efficient strategies for online marketing.
Book Synopsis Guerrilla Marketing for Social Media: 100+ Weapons to Grow Your Online Influence, Attract Customers, and Drive Profits by : Jay Conrad Levinson
Download or read book Guerrilla Marketing for Social Media: 100+ Weapons to Grow Your Online Influence, Attract Customers, and Drive Profits written by Jay Conrad Levinson and published by Entrepreneur Press. This book was released on 2010-08-31 with total page 266 pages. Available in PDF, EPUB and Kindle. Book excerpt: Provides more than one hundred practical ideas, action plans, and implementation steps to help businesses identify unconventional social media opportunities to increase online presence, attract customers, and improve profits.
Book Synopsis Guerrilla Marketing for Nonprofits by : Jay Levinson
Download or read book Guerrilla Marketing for Nonprofits written by Jay Levinson and published by Entrepreneur Press. This book was released on 2010-07-01 with total page 362 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Father of Guerrilla Marketing, Jay Conrad Levinson delivers the first book to adapt the profit-producing principles of Guerrilla Marketing to the world of nonprofits. The nonprofit sector has increased by 65%--a flood of new organizations are vying for donations, competing for volunteers, and carving out their share of the marketplace. Joined by co-authors Frank Adkins and Chris Forbes, Levinson shows nonprofit marketers how to gain the competitive edge they need by replacing their lack of money with the power of time, energy, imagination, and information—allowing them to maximize their impact and raise more money! Armed with time-tested principles, 200 proven weapons of Guerrilla Marketing, and relevant tactics and tools, nonprofit marketers learn how to boost public awareness, increase effectiveness in recruiting volunteers, mobilize advocates, and raise more money—no matter the state of their finances. • Introduces the “seven golden rules” for fundraising success and recruiting volunteers • 200 proven weapons of Guerrilla Marketing customized for nonprofits • Covers publicity and social media tactics specific to the nonprofit community • Concepts are illustrated through real-world examples and comparison tables
Book Synopsis Guerrilla Marketing During Tough Times by : Jay Conrad Levinson
Download or read book Guerrilla Marketing During Tough Times written by Jay Conrad Levinson and published by Morgan James Publishing. This book was released on 2011-08-01 with total page 148 pages. Available in PDF, EPUB and Kindle. Book excerpt: The multimillion-selling creator of Guerrilla Marketing offers action steps for businesses stuck in a rut or roiled by a recession. Chances are, your business could use some help about now, regardless of the ups or downs of the economy. Let’s face it, we all could. In this book, bestselling author Jay Conrad Levinson gives you a treasure trove of marketing tactics to help you weather even the toughest times. It tells you exactly how to position your business so you can propel to new heights you never dreamt were possible. Each of the twelve chapters in Guerrilla Marketing During Tough Times includes action steps you can use, and an exercise to help you focus your energy on the areas of your business you must change. It’s real-life advice from a real marketing expert.
Book Synopsis Guerrilla Publicity by : Jay Conrad Levinson
Download or read book Guerrilla Publicity written by Jay Conrad Levinson and published by Morgan James Publishing. This book was released on 2020-07-07 with total page 220 pages. Available in PDF, EPUB and Kindle. Book excerpt: Guerrilla Publicity provides expert advice for how to use publicity in the 21st Century, including Blogs, Podcasting and Social Networking. It is the PR bible and sets the foundation for practical PR campaigns. Within Guerrilla Publicity, PR gurus, Jill Lublin and Rick Frishman, help those in business launch their publicity campaigns into the twenty-first century. This completely updated version of the publicity bible lays out the foundation of practical PR knowledge, while bringing everyone up to date with the latest Web-based publicity strategies. Throughout Guerrilla Publicity, readers learn how to capitalize on low-cost (and sometimes cost free) technologies so they can: Offer expert advice over the internet with podcasts Send out an e-mail blast to quickly reach consumers about the latest products or services Connect with their clients on social networking sites Conduct effective virtual seminars Build out their website in order to build name recognition
Download or read book Guerrilla Internet written by Matt Sayer and published by Matt Sayer. This book was released on 2014-03-02 with total page 181 pages. Available in PDF, EPUB and Kindle. Book excerpt: 'How careful are you with what you say in a phone call? In a text message? Are you strict enough to never reveal personal information in an email, or on Facebook? Most people aren't.' Charlie, a soon-to-be unemployed software tester struggling through remission from depression and anxiety, is about to discover just how lethal a weapon information can be in the wrong hands. When one of his colleagues is murdered for the sake of stealing his company's innocuous in-development phone app, his life is upended and shaken like one of James Bond's martinis. With the aid of Mel, a technologically illiterate but worldly-wise security guard, Charlie must conquer his inhibitions and venture outside his cloistered comfort zone in order to prevent a cyberterrorist conspiracy so devastating it threatens the very future of the internet itself... A technological thriller set in modern times, Guerrilla Internet tackles the themes of privacy, security, and freedom of expression in the age of a constantly connected society. A tale of subterfuge and doublespeak, of plots within plots, where laws and morals clash to decide the meaning of freedom in an always-online world.
Book Synopsis Guerrilla Warfare in Civil War Missouri, Volume III, January-August 1864 by : Bruce Nichols
Download or read book Guerrilla Warfare in Civil War Missouri, Volume III, January-August 1864 written by Bruce Nichols and published by McFarland. This book was released on 2014-01-21 with total page 489 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is a thorough study of all known guerrilla operations in Civil War Missouri from January through August 1864. It explores the various tactics each side used to try to gain advantage, with regional differences affected by the differing personalities of commanders. The author utilizes both well-known and obscure sources (military and government records, private accounts, county and other local histories, period and later newspapers, and secondary sources published after the war) to identify which Southern partisan leaders and groups operated in which areas of Missouri, and describe how they operated and how their kinds of warfare evolved. This work presents the actions of Southern guerrilla forces and Confederate behind-Union-lines recruiters chronologically by region to reveal the relationship of seemingly isolated events to other events. The book also studies the counteractions of an array of different types of Union troops to show how differences in training, leadership and experience affected actions in the field.
Book Synopsis The Way of the Guerrilla by : Jay Conrad Levinson
Download or read book The Way of the Guerrilla written by Jay Conrad Levinson and published by Houghton Mifflin Harcourt. This book was released on 1998-10 with total page 264 pages. Available in PDF, EPUB and Kindle. Book excerpt: From hiring responsible employees to finding more time for family and sustaining passion for work, the guru of the guerrilla lifestyle guides business owners through the changing marketplace and into the next century.'
Book Synopsis The Best of Guerrilla Marketing by : Jay Levinson
Download or read book The Best of Guerrilla Marketing written by Jay Levinson and published by Entrepreneur Press. This book was released on 2011-10-01 with total page 476 pages. Available in PDF, EPUB and Kindle. Book excerpt: Cash in with Guerrilla Marketing’s Greatest Hits Updated, adapted, remastered…The Father of Guerrilla Marketing, Jay Conrad Levinson, and co-author Jeannie Levinson, present you with the only book to deliver The Best of Guerrilla Marketing—a combination of the latest secrets, strategies, tactics, and tools from more than 35 top selling Guerrilla Marketing books. When they write the history of marketing thought, Jay doesn't get a page... he gets his own chapter. Seth Godin, author of Poke the Box This book is the culmination of Guerrilla Marketing’s huge footprint on the marketing landscape. Keep it on top of your desk-it will become your marketing bible. —Jill Lublin, international speaker and author, Jilllublin.com For business survival in the 21st century, Guerrilla Marketing ranks right up there with food, water, shelter — and, of course, Internet access. David Garfinkel, author of Advertising Headlines That Make You Rich 21 million entrepreneurs around the world, including me and most of my clients & friends, owe a debt of gratitude to Jay Conrad Levinson for his inspiring Guerrilla Marketing advice and mentoring. Roger C. Parker, www.PublishedandProfitable.com
Book Synopsis Mastering Guerrilla Marketing by : Jay Conrad Levinson
Download or read book Mastering Guerrilla Marketing written by Jay Conrad Levinson and published by Houghton Mifflin Harcourt. This book was released on 1999 with total page 276 pages. Available in PDF, EPUB and Kindle. Book excerpt: "No one knows how to use the weapons of the trade better than industry expert Jay Levinson," said Entrepreneur magazine. And this is "the book of a lifetime" from the man whose take-no-prisoners approach has revolutionized small-business marketing strategies. Culled from years of experience, it is the reference for small-business owners, managers, and home-based business folk alike.
Book Synopsis Guerrilla Marketing Online by : Jay Conrad Levinson
Download or read book Guerrilla Marketing Online written by Jay Conrad Levinson and published by Mariner Books. This book was released on 1997 with total page 340 pages. Available in PDF, EPUB and Kindle. Book excerpt: From building and maintaining a web site to creating an online catalog and encouraging users to buy your product online, this definitive guide to marketing your business on the Internet offers the entrepreneur basic training for survival and success online.
Book Synopsis Guerrilla Marketing in 30 Days by : Al Lautenslager
Download or read book Guerrilla Marketing in 30 Days written by Al Lautenslager and published by Entrepreneur Press. This book was released on 2014-06-10 with total page 354 pages. Available in PDF, EPUB and Kindle. Book excerpt: Updated with fresh examples, the latest techniques and trends, new success stories, and fresh, practical marketing habits for today’s aspiring guerrillas, this new edition provides marketers with the latest guerrilla marketing tools and tactics. In just 30 chapters and 30 days, famous marketers Jay Conrad Levinson and Al Lautenslager show eager entrepreneurs how to zero in on their marketing goals and maximize their profits. New marketers learn from updated real-life examples and success stories and proven fundamental concepts, and use daily exercises to take their marketing to the next level — ultimately increasing profits, cutting costs, and gaining new customers. Topics detailed in this new edition include proximity marketing, thought leadership, integration of online and offline marketing, speaking and events, direct email, personalization, and implementation. With every step, Levinson and Lautenslager provide thorough action plans to help aspiring guerrillas stay on track, leaving no excuse for anything but success.
Book Synopsis Cyber Guerilla by : Jelle Van Haaster
Download or read book Cyber Guerilla written by Jelle Van Haaster and published by Syngress. This book was released on 2016-06-13 with total page 144 pages. Available in PDF, EPUB and Kindle. Book excerpt: Much as Che Guevara’s book Guerilla Warfare helped define and delineate a new type of warfare in the wake of the Cuban revolution in 1961, Cyber Guerilla will help define the new types of threats and fighters now appearing in the digital landscape. Cyber Guerilla provides valuable insight for infosec professionals and consultants, as well as government, military, and corporate IT strategists who must defend against myriad threats from non-state actors. The authors take readers inside the operations and tactics of cyber guerillas, who are changing the dynamics of cyber warfare and information security through their unconventional strategies and threats. This book draws lessons from the authors’ own experiences but also from illustrative hacker groups such as Anonymous, LulzSec and Rebellious Rose. Discusses the conceptual and ideological foundation of hackers and hacker groups Provides concrete footholds regarding hacker group strategy Discusses how cyber guerillas are changing the face of cyber warfare and cyber security through asymmetrical, flexible and stealthy means and methods Explains the tactics, techniques, and procedures these hacker groups use in their operations Describes how cyber guerrillas and hackers use the media and influence the public Serves as a must-have guide for anyone who wants to understand—or is responsible for defending against—cyber warfare attacks
Book Synopsis The Media in the Network Society by : Gustavo Cardoso
Download or read book The Media in the Network Society written by Gustavo Cardoso and published by Lulu.com. This book was released on 2006 with total page 562 pages. Available in PDF, EPUB and Kindle. Book excerpt: In the Network Society the development of a new communicational model has been taking shape. A communicational model characterized by the fusion of interpersonal communication and mass communication, connecting audiences and broadcasters under a hypertextual matrix linking several media devices. The Networked Communication model is the informational societies communication model. A model that must be understood also in its needed literacies for building our media diets, media matrixes and on how it's changing the way autonomy is managed and citizenship exercised in the Information Age. In this book Gustavo Cardoso develops an analysis that, focusing on the last decade, takes us from Europe to North America and from South America to Asia, combining under the framework of the Network Society a broad range of scientific perspectives from Media Studies to Political Science and Social Movements theory to Sociology of Communication.
Download or read book Losing Control written by Louise Williams and published by ANU E Press. This book was released on 2014-01-10 with total page 298 pages. Available in PDF, EPUB and Kindle. Book excerpt: ‘A free press is not a luxury. A free press is at the absolute core of equitable development’ according to World Bank President James Wolfensohn. A free press is also the key to transparency and good governance and is an indispensable feature of a democracy. So how does Asia rate? In Losing Control, leading journalists analyse the state of play in all the countries of North Asia and Southeast Asia. From the herd journalism of Japan to the Stalinist system of North Korea, Losing Control provides an inside look at journalism and freedom of the press in each country. One conclusion—a combination of new technology and greater democracy is breaking the shackles that once constrained the press in Asia. ‘Brings together Asia’s best and brightest observers of the press.’ Hamish McDonald, Foreign Editor, The Sydney Morning Herald ‘A rare insiders’ view exposing the real dynamics behind social and political change in Asia.’ Evan Williams, Foreign Correspondent, ABC TV ‘A timely and necessary contribution to the debate over the quality of freedom in Asia.’ Geoffrey Barker, The Australian Financial Review
