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Grundprinzipien Des Marketingcontrollings Principles Of Marketing Management Control
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Book Synopsis Grundprinzipien des Marketingcontrollings – Principles of Marketing Management Control by : Sven Reinecke
Download or read book Grundprinzipien des Marketingcontrollings – Principles of Marketing Management Control written by Sven Reinecke and published by Compendio Bildungsmedien AG. This book was released on 2008 with total page 138 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Marketing Management by : Philip Kotler
Download or read book Marketing Management written by Philip Kotler and published by Scarborough, Ont. : Prentice-Hall Canada. This book was released on 1981-01-01 with total page 756 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Marketing Management by : Philip Kotler
Download or read book Marketing Management written by Philip Kotler and published by Scarborough, Ont. : Prentice Hall Canada. This book was released on 1998 with total page 789 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Costing Systems written by Eva Labro and published by Foundations and Trends(r) in A. This book was released on 2019-04-24 with total page 156 pages. Available in PDF, EPUB and Kindle. Book excerpt: Costing Systems provides a structured overview of costing system research to explain the co-existence of different costing practices. This body of research has come to prescriptive conclusions, which will of be valuable and insightful to practitioners designing costing systems and managers using reported cost data. The monograph is structured around four primary purposes of cost measurement: decision-making, cost management, inventory valuation for financial and tax accounting, and control and performance measurement. Part 1 of the monograph relates to the production or supply choices made by costing system designers. Part 2 moves onto the demand side for cost information. This monograph aims to be useful both to novices in the costing field who are searching for a primer on this literature as well as for people familiar with the literature who are interested in a structured overview and thoughts on where future research avenues may lead.
Book Synopsis Marketing Management Support Systems by : Berend Wierenga
Download or read book Marketing Management Support Systems written by Berend Wierenga and published by Springer Science & Business Media. This book was released on 2012-12-06 with total page 349 pages. Available in PDF, EPUB and Kindle. Book excerpt: Marketing management support systems are designed to make marketing managers more effective decision makers in this electronic era. Developments in information technology have caused a marketing data explosion, but have also provided a powerful set of tools that can transform this data into applicable marketing knowledge. Consequently, companies are making major investments in such marketing decision aids. This book is the first comprehensive, systematic textbook on marketing management support systems. The basic issue is the question of how to determine the most effective type of support for a given marketing decision maker in a particular decision situation. The book takes a demand-oriented approach. Decision aids for marketing managers can only be effective if they match with the thinking and reasoning process of the decision makers who use them. Consequently, the important questions addressed in this book are: how do marketing managers make decisions; how can marketing management support systems help to overcome several (cognitive) limitations of human decision makers; and what is the most appropriate type of management support system for assisting the problem-solving methods employed by a marketing decision-maker?
Book Synopsis Marketing of Shipping Companies by : Evi Plomaritou
Download or read book Marketing of Shipping Companies written by Evi Plomaritou and published by . This book was released on 2008 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis The End of Corporate Imperialism by : C. K. Prahalad
Download or read book The End of Corporate Imperialism written by C. K. Prahalad and published by Harvard Business Review Press. This book was released on 2008-11-10 with total page 80 pages. Available in PDF, EPUB and Kindle. Book excerpt: Hundreds of millions of people in China, India, Indonesia, and Brazil are eager to enter the marketplace. Yet multinational companies typically pitch their products to emerging markets' tiny segment of affluent buyers, and thus miss out on much larger markets further down the socioeconomic pyramid—which local rivals snap up. By applying the authors' recommendations, you can position yourself to compete innovatively in developing countries—and to unlock major new sources of revenue for your business. Since 1922, Harvard Business Review has been a leading source of breakthrough ideas in management practice. The Harvard Business Review Classics series now offers you the opportunity to make these seminal pieces a part of your permanent management library. Each highly readable volume contains a groundbreaking idea that continues to shape best practices and inspire countless managers around the world.
Book Synopsis New Work, Transformational and Virtual Leadership by : Marc Helmold
Download or read book New Work, Transformational and Virtual Leadership written by Marc Helmold and published by Springer Nature. This book was released on 2021-01-13 with total page 206 pages. Available in PDF, EPUB and Kindle. Book excerpt: The increasing globalization, the battle for talents, and global trends are changing the work patterns in organisations around the globe. Enterprises are working across country and cultural borders alongside complex supply and demand networks. Global incidents such as the financial crisis in 2008 and the recent COVID-19 pandemic have forced global organizations to find innovative ways to continue to connect globally and maintain a competitive advantage. Therefore, innovative enterprises have established global and virtual organisations including members of the value chain on supply and demand side. This book outlines these new work and leadership styles, and agile organisations, which are necessary to work virtually and globally. It provides case studies and experiences from different global organizations in different industries and sectors with a focus on value-adding processes and services.
Book Synopsis Enlightened Marketing in Challenging Times by : Felipe Pantoja
Download or read book Enlightened Marketing in Challenging Times written by Felipe Pantoja and published by Springer Nature. This book was released on 2020-09-17 with total page 658 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume explores the interconnection of social, political, technological and economic challenges that impact consumer relationships, new product launches and consumer interests. Featuring contributions presented at the 2019 Academy of Marketing Science (AMS) World Marketing Congress (WMC) held in Edinburgh, Scotland, the theme of this proceedings draws from the Scottish Enlightenment movement of the mid-Eighteenth Century, which centered on ideas of liberty, progress and the scientific method. The core values of this movement are being challenged by the rapidly changing, globally shifting and digitally connected world. The contributions presented in this volume reflect and reframe the roles of marketers and marketing in incorporating and advancing the ideas of the Scottish Enlightenment within contemporary marketing theory and practice. Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses, and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. The series deliver cutting-edge research and insights, complementing the Academy’s flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review (AMSR). Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science.
Book Synopsis Finding New Ways to Engage and Satisfy Global Customers by : Patricia Rossi
Download or read book Finding New Ways to Engage and Satisfy Global Customers written by Patricia Rossi and published by Springer. This book was released on 2019-04-01 with total page 921 pages. Available in PDF, EPUB and Kindle. Book excerpt: This proceedings volume explores the new and innovative ways in which marketers find new global customers and build meaningful bridges to them based on their wants and needs in order to ensure high levels of customer satisfaction. Customer loyalty is ensured through continuous engagement with an ever-changing and demanding customer base. Global forces are bringing cultures into collision, creating new challenges for firms wanting to reach geographically and culturally distant markets, and causing marketing managers to rethink how to build meaningful and stable relationships with evermore demanding customers. In an era of vast new data sources and a need for innovative analytics, the challenge for the marketer is to reach customers in new and powerful ways. Featuring the full proceedings from the 2018 Academy of Marketing Science (AMS) World Marketing Congress (WMC) held in Porto, Portugal, this volume provides current and emerging research from global scholars and practitioners that will help marketers to engage and promote customer satisfaction. Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses, and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complementing the Academy’s flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science.
Book Synopsis Ordinary Vices by : Judith N. Shklar
Download or read book Ordinary Vices written by Judith N. Shklar and published by Harvard University Press. This book was released on 1984 with total page 290 pages. Available in PDF, EPUB and Kindle. Book excerpt: The seven deadly sins of Christianity represent the abysses of character, whereas Shklar's "ordinary vices"--cruelty, hypocrisy, snobbery, betrayal, and misanthropy--are merely treacherous shoals, flawing our characters with mean-spiritedness and inhumanity. Shklar draws from a brilliant array of writers--Moliere and Dickens on hypocrisy, Jane Austen on snobbery, Shakespeare and Montesquieu on misanthropy, Hawthorne and Nietzsche on cruelty, Conrad and Faulkner on betrayal--to reveal the nature and effects of the vices. She examines their destructive effects, the ambiguities of the moral problems they pose to the liberal ethos, and their implications for government and citizens: liberalism is a difficult and challenging doctrine that demands a tolerance of contradiction, complexity, and the risks of freedom.
Book Synopsis Strategies for Asia Pacific by : Phillippe Lasserre
Download or read book Strategies for Asia Pacific written by Phillippe Lasserre and published by NYU Press. This book was released on 1999-04-01 with total page 400 pages. Available in PDF, EPUB and Kindle. Book excerpt: Despite the growing economic importance of the Asia Pacific region, Western firms remain underrepresented. To remedy this situation, Western firms must approach their operations in Asia strategically, by questioning many of the traditional assumptions of Western business. While Japan has been the subject of much Western scrutiny, the other nations in the region—South Korea, Taiwan, Singapore, the Philippines, Malaysia, Hong Kong, Indonesia, China, and Thailand—have been virtually overlooked. Strategies for Asia Pacific, the culmination of two decades of research and direct professional experience, is written to provide Western companies with a hands-on approach to doing business in Asia Pacific. The authors first define the region's key characteristics, its role in the world economy, and key features of market and consumer behavior. The book then turns to an overview of the competitive market for developing business there, outlining what is required to design and manage joint-ventures. The final chapters examine the prospective pitfalls in managing Asia Pacific operations and the human resource issues associated with such operations before concluding with projections for future trends in the development of the region.
Book Synopsis New Products Management by : Charles Merle Crawford
Download or read book New Products Management written by Charles Merle Crawford and published by McGraw-Hill/Irwin. This book was released on 1997 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Taking a managerial approach, in order to acquaint students with the managerial steps and processes involved in new product development, this work includes coverage of product protocol.
Book Synopsis Export Practice and Management by : Alan E Branch
Download or read book Export Practice and Management written by Alan E Branch and published by Springer. This book was released on 2013-12-17 with total page 456 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Understanding the Theory and Design of Organizations by : Richard L. Daft
Download or read book Understanding the Theory and Design of Organizations written by Richard L. Daft and published by Thomson. This book was released on 2007 with total page 533 pages. Available in PDF, EPUB and Kindle. Book excerpt: Richard Daft's best-selling text, ORGANIZATION THEORY AND DESIGN, integrates the most recent thinking about organizations, classic ideas and theories, and real world practice, in a way that is interesting and enjoyable for students. Throughout the text, detailed examples illustrate how companies are coping in the rapidly changing, highly competitive, international environment. It is one of the most systematic and well- organized texts in the market. It helps students and managers prepare for the challenges they will face in the real world. This edition provides a thorough revision to showcase current examples and research alongside time-tested information. While organization studies and real world examples are insightful for understanding organizations and solve real-world problems, Daft also integrates numerous features that give students opportunity to apply concepts and develop skills and insights.
Book Synopsis Mastering Import and Export Management by : Thomas Cook
Download or read book Mastering Import and Export Management written by Thomas Cook and published by AMACOM. This book was released on 2012-03-21 with total page 685 pages. Available in PDF, EPUB and Kindle. Book excerpt: With billions of dollars generated annually, importing and exporting is a potentially lucrative arena for growth—and a bewildering tangle of rules and regulations. Packed with hundreds of cost-effective strategies, ready-to-use forms, and valuable checklists, the second edition of Mastering Import & Export Management explains how to efficiently—and legally—navigate the complex world of international trade. From the big picture of pinpointing the best markets to the nitty-gritty of packing a container, this sweeping guide examines how to spot potential risks, apply quality control procedures, prepare documentation accurately, and more. This revised and updated edition addresses how best to handle recent crises like the earthquakes and tsunami in Japan, the economic downturn, or political instability in countries like Egypt, Tunisia, Bahrain, and Libya. It also covers every new compliance and security regulation, as well as evolving best practices, including: • C-TPAT guidelines • Incoterms • In-house compliance programs • Freight cost–reduction tips • Beefed-up TSA regulations • Improved technology options • President Obama’s new export initiatives. It’s an indispensable resource for today’s complex and changing global marketplace.
