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Author : John A. Weber
Publisher : Reston
ISBN 13 :
Total Pages : 280 pages
Book Rating : 4.3/5 (512 download)
Download or read book Growth Opportunity Analysis written by John A. Weber and published by Reston. This book was released on 1976 with total page 280 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Robert E. Stevens
Publisher : Routledge
ISBN 13 : 0789024187
Total Pages : 265 pages
Book Rating : 4.7/5 (89 download)
Download or read book Market Opportunity Analysis written by Robert E. Stevens and published by Routledge. This book was released on 2006 with total page 265 pages. Available in PDF, EPUB and Kindle. Book excerpt: Market Opportunity Analysis: Text and Cases guides you step-by-step through the complicated process of determining the feasibility of marketing a new product or service. As financial markets struggle with changing interest rates, government policies shift back and forth on tax increases, decreases, and deficit spending, and international competition in major product categories is at an all-time high, business managers are forced to reevaluate the basis for success. The authors of this unique book combine decades of practical experience in market research, strategic management, consumer behavior, and new venture creation to help you develop the analytical skills you need to focus on what needs to be done--and how to do it. For instructor resources, including PowerPoint slides, a test bank, and case solutions, please contact Prof. Robert E. Stevens ([email protected]).
Author : Ian C. MacMillan
Publisher : Pearson Prentice Hall
ISBN 13 : 0132716011
Total Pages : 177 pages
Book Rating : 4.1/5 (327 download)
Download or read book Unlocking Opportunities for Growth written by Ian C. MacMillan and published by Pearson Prentice Hall. This book was released on 2008-07-09 with total page 177 pages. Available in PDF, EPUB and Kindle. Book excerpt: “This book is a must for any Business Development Manager, Corporate Strategist, R&D Director, and anyone else who is accountable for growth in a corporation. It is an easy read that is practical and not fraught with useless academic theories.” Ron Pierantozzi, Ph.D., CEO of PPT Research and Former Director, Business Development, Air Products & Chemicals, Inc. A Breakthrough Approach to Investing in Business Innovation Most companies analyze investments using tools that bias them against real innovation and lead them to avoid their best opportunities. This book introduces a breakthrough alternative: Opportunity Engineering. Drawing upon recent advances in financial analysis, but without requiring a lot of math, the authors show how to engineer the risk out of uncertain opportunities so you can pursue more high-payoff innovations. You’ll learn how to escape from the “go/no-go vise” and implement more flexible decision-making that considers all the business alternatives, models, and opportunities associated with each project. You’ll learn how to systematically structure high-potential projects to limit downside exposure and boost your potential upside. The authors show how to define the scope of investment opportunities, identify key drivers of potential profits, document assumptions, design out major risks, and tease out key challenges and vulnerabilities. Using these techniques, you can escape the mindset that limits you to low-impact innovations and begin pursuing serious growth opportunities--and make business uncertainty work for you, not against you. Why companies avoid their best opportunities for innovation Getting past risk-averse analysis that snuffs out experimentation and innovation Systematically engineering your opportunities Capturing the upside, slicing out the downside Beyond rigid “go/no-go” decisions How flexible, staged innovation creates more opportunities for delivering value Constructing an engineered growth portfolio of innovation investments Optimizing your mix of core-enhancing investments and high potential “long shots”
Author : Robert E. Stevens
Publisher : Psychology Press
ISBN 13 : 9780789024190
Total Pages : 286 pages
Book Rating : 4.0/5 (241 download)
Download or read book Market Opportunity Analysis written by Robert E. Stevens and published by Psychology Press. This book was released on 2006 with total page 286 pages. Available in PDF, EPUB and Kindle. Book excerpt: This guide provides a step-by-step tool through the complicated process of determining the feasibility of marketing a new product or service. Combining market research, strategic management, consumer behaviour, and new venture creation, the text will help develop practical analytical skills.
Author : Marc Sniukas
Publisher : John Wiley & Sons
ISBN 13 : 1119151589
Total Pages : 288 pages
Book Rating : 4.1/5 (191 download)
Download or read book The Art of Opportunity written by Marc Sniukas and published by John Wiley & Sons. This book was released on 2016-05-02 with total page 288 pages. Available in PDF, EPUB and Kindle. Book excerpt: Innovate your way toward growth using practical, research-backed frameworks The Art of Opportunity offers a path toward new growth, providing the perspective and methods you need to make innovation happen. Written by a team of experts with both academic and industry experience—and a client roster composed of some of the world’s leading companies—this book provides you with the necessary tools to help you capture growth instead of chasing it. The visual frameworks and research-based methodology presented in The Art of Opportunity merge business design thinking and strategic innovation to help you change your growth paradigm. You’ll learn creative and practical methods for exploring growth opportunities and employ a new approach for identifying what “opportunity” looks like in the first place. Put aside the old school way of focusing on new products and new markets, to instead applying value creation to find your new opportunity, craft your offering, design your strategy and build new growth ventures. The changing business ecosystem is increasingly pushing traditional thinking out to pasture. New consumers and the new marketplace are demanding a profound adjustment to the way companies plan and execute growth strategies. This book gives you the tools to create your roadmap toward the new state of growth, and gain invaluable insight into a new way of thinking. The Art of Opportunity will help you to: Start looking at business growth from a new perspective Create value for the customers, company and ecosystem Innovate strategically and design new business models Develop a new active business design thinking approach to innovation Your company’s goal is to grow, and to turn non-customers into customers. The old ways are becoming less tenable and less cost-effective. The Art of Opportunity outlines the new growth paradigm and gives you a solid framework for putting new ideas into practice.
Author : Mark W. Johnson
Publisher : Harvard Business Press
ISBN 13 : 163369755X
Total Pages : 152 pages
Book Rating : 4.6/5 (336 download)
Download or read book Lead from the Future written by Mark W. Johnson and published by Harvard Business Press. This book was released on 2020-04-14 with total page 152 pages. Available in PDF, EPUB and Kindle. Book excerpt: Gold Medal Winner for Best Leadership Book in the 2021 Axiom Business Book Awards Named one of the "Top Ten Technology Books Of 2020" — Forbes Named one of the "10 Best New Business Books of 2020" by Inc. magazine "Johnson and Suskewicz have raised a battle cry for the kind of leadership we need in these uncertain times." -- Sandi Peterson, Member, Board of Directors, Microsoft We all know a visionary leader when we see one. They're bold and prophetic and at the same time pragmatic. They don't just promote change--they drive it, while inspiring and mobilizing others to do the same. Visionaries like Steve Jobs and Jeff Bezos possess a host of innate qualities that make them extraordinary, but what truly sets them apart is their ability to turn vision into action. In Lead from the Future, Innosight's Mark W. Johnson and Josh Suskewicz introduce a new way of thinking and managing, called "future-back," that enables any manager to become a practical visionary. Addressing the many barriers to change that exist in established organizations, they present a systematic approach to overcoming them that includes: The principles and mind-set that allow leadership teams to look beyond typical short-term planning horizons A method for turning emerging challenges into the growth opportunities that can define an organization's future A step-by-step approach for translating a vision into a strategic plan that teams can align around and commit to Ways to ensure that visionary thinking becomes a repeatable organizational capability As practical as it is inspiring, Lead from the Future is the guide you and your team need to develop a vision and translate it into transformative growth.
Author : Jason Green
Publisher : John Wiley & Sons
ISBN 13 : 1119462223
Total Pages : 240 pages
Book Rating : 4.1/5 (194 download)
Download or read book Optimizing Growth written by Jason Green and published by John Wiley & Sons. This book was released on 2018-05-08 with total page 240 pages. Available in PDF, EPUB and Kindle. Book excerpt: Leverage big data and demand into sustainable profitable growth Optimizing Growth is a handbook for how to succeed in the age of big data. Today’s business environment looks dramatically different than it did even a decade ago, and it continues to evolve at an increasing rate; macroeconomic shifts, consumer trends, technological advances, and changing competitive dynamics are accelerating the pace of change, and businesses are struggling to grow amidst the turbulence. This book provides insightful guidance, real-world success stories and practical tools to achieve growth in this new era, utilizing big data to achieve a deeper understanding of demand, customers, competitors, and opportunity. With disruption around every corner, growth now demands innovative new approaches and an improved capacity to meet customer needs; by gaining a stronger grasp of demand, businesses can elevate performance from “survive” to “thrive.” This book provides the approaches, analytics, frameworks, and organizational capabilities required to gain competitive advantage, and describes the new mindset required to leverage these tools into sustainable growth. Develop a deeper understanding of your business’s growth factors Re-sync your thinking to gain greater leverage against disruption Delve deeper into demand, and boost fulfillment capabilities Capture more growth opportunities using precision analytics frameworks The one thing that will never change about business is the goal of growth—but the paths to growth change continuously. New opportunities forge new routes to the top, while others become obsolete—does your company know the difference? The ability to differentiate between fads and genuine evolution is more critical than ever before. Optimizing Growth provides deep knowledge of what’s out there, and a clear framework for forging ahead.
Author : The Economist
Publisher : The Economist
ISBN 13 : 1610393988
Total Pages : 193 pages
Book Rating : 4.6/5 (13 download)
Download or read book Marketing for Growth written by The Economist and published by The Economist. This book was released on 2014-01-28 with total page 193 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Economist: Marketing for Growth is a guide to how marketing can and should become a business's most important driver of growth. Marketers play a crucial role in generating revenue, and they can play an equally important role in how revenues translate into profit. They can help a company achieve growth by being smarter or more efficient than its competitors, and do so in a sustainable way. Marketers have their ear to the ground and therefore are often the first to pick up on changing customer needs and behavior, and the forces at play in markets. This informs the development and improvement of products, processes and standard of service. The book explores how to identify the most valuable customers, the most effective ways to drive revenue growth, and the best ways to improve profitability. It combines insight and practical guidance, and is supported by a wealth of hard data and anecdotal evidence from a wide range of business in Britain, America, Europe and Asia, including Amazon, China Mobile, Dove, Goldman Sachs, Haier, ING Direct, Lenovo, Mini, Procter & Gamble, Red Bull, Target, Twitter, Virgin and Zara.
Author : Michael Laverty
Publisher :
ISBN 13 : 9781951693121
Total Pages : 0 pages
Book Rating : 4.6/5 (931 download)
Download or read book Entrepreneurship written by Michael Laverty and published by . This book was released on 2020-01-16 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: This textbook is intended for use in introductory Entrepreneurship classes at the undergraduate level. Due to the wide range of audiences and course approaches, the book is designed to be as flexible as possible. Theoretical and practical aspects are presented in a balanced manner, and specific components such as the business plan are provided in multiple formats. Entrepreneurship aims to drive students toward active participation in entrepreneurial roles, and exposes them to a wide range of companies and scenarios.
Author : Ellen Naylor
Publisher :
ISBN 13 : 9780997272215
Total Pages : 218 pages
Book Rating : 4.2/5 (722 download)
Download or read book Win/Loss Analysis written by Ellen Naylor and published by . This book was released on 2016-04 with total page 218 pages. Available in PDF, EPUB and Kindle. Book excerpt: If your company is struggling, losing its visibility or failing in growth projections, you need Win/Loss Analysis. Woven throughout are steps to gather competitive intelligence and customer insight. With the guidance of this book, you will remove the guesswork and gain more business through Win/Loss Analysis.
Author : Rita Gunther McGrath
Publisher : Harvard Business Press
ISBN 13 : 1591396859
Total Pages : 256 pages
Book Rating : 4.5/5 (913 download)
Download or read book Discovery-driven Growth written by Rita Gunther McGrath and published by Harvard Business Press. This book was released on 2009 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt: Based on extensive research and the authors' combined thirty years of experience, Discovery-Driven Growth provides a breakthrough system for managing strategic growth. You will learn how to identify and prioritize your company's full portfolio of opportunities - from new product lines to entirely new businesses. The authors then show how to best execute specific initiatives, test major project assumptions, and develop a culture that values disciplined experimentation and learning over meeting mindless and unrealistic goals. Tools for dealing with each challenge are backed by examples from companies, from small firms to global giants, that have successfully put these methods into practice.
Author : Patrick Viguerie
Publisher : John Wiley & Sons
ISBN 13 : 1118045475
Total Pages : 263 pages
Book Rating : 4.1/5 (18 download)
Download or read book The Granularity of Growth written by Patrick Viguerie and published by John Wiley & Sons. This book was released on 2011-01-13 with total page 263 pages. Available in PDF, EPUB and Kindle. Book excerpt: While growth is a top priority for companies of all sizes, it can be extremely difficult to create and maintain—especially in today’s competitive business environment. The Granularity of Growth will put you in a better position to succeed as it reveals why growth is so important, what enables certain companies to grow so spectacularly, and how to ensure that growth comes from multiple sources as you take both a broad and a granular view of your markets.
Author : Jim O'neill
Publisher : Penguin
ISBN 13 : 1101565632
Total Pages : 204 pages
Book Rating : 4.1/5 (15 download)
Download or read book The Growth Map written by Jim O'neill and published by Penguin. This book was released on 2011-12-08 with total page 204 pages. Available in PDF, EPUB and Kindle. Book excerpt: In 2001, Jim O'Neill predicted the fastest growing economies of the past decade. Now he's back to explore the new growth markets we should all be watching closely today. It's been ten years since Jim O'Neill conceived of the BRIC acronym. He and his team made a startling prediction: Four developing nations- Brazil, Russia, India, and China (the BRICs)-would overtake the six largest Western economies within forty years. The BRIC analysis permanently changed the world of global investing, and its accuracy has stood the test of time. The Growth Map features O'Neill's personal account of the BRIC phenomenon, how it has evolved, and where those four key nations currently stand after a turbulent decade. And the book also offers an equally bold prediction about the "Next Eleven" countries: Bangladesh, Egypt, Indonesia, Iran, Mexico, Nigeria, Pakistan, Philippines, South Korea, Turkey, and Vietnam. These developing nations may not seem exceptional today, but they offer exciting opportunities for investors over the next decade, just as BRIC did before them. O'Neill also shares several compelling insights about the world economy. He reveals the value for growing countries in being "willing to play" by meaningfully committing to policies that encourage further growth and engagement with globalization. He explains how the g20 can adjust to better incorporate the BRICs and to better reflect the balance of the global economy. Finally, O'Neill makes the counterintuitive claim that good things can quite often come from crises. While established economic powers may see the rise of the BRICs as a threat, international trade benefits us all over the long term. Likewise, the recent financial crisis revealed deep problems in our economic systems, problems we now have the opportunity to fix. A work of astute and absorbing analysis, The Growth Map is an indispensable guide for every investor and every participant in the global economy. Anyone who wants to understand the developing world would do well to heed the man called "one of the most sought-after economic commentators on the planet." (The Telegraph)
Author : Christine Harvey
Publisher : John Murray
ISBN 13 : 1473607450
Total Pages : 431 pages
Book Rating : 4.4/5 (736 download)
Download or read book Selling in 4 Weeks written by Christine Harvey and published by John Murray. This book was released on 2015-01-29 with total page 431 pages. Available in PDF, EPUB and Kindle. Book excerpt: Selling In 4 Weeks is a comprehensive guide to sales, giving you everything you need to know in one place. Made up of four bestselling books in one, this book delivers a complete course in selling. From strategy and account management to negotiation and customer service you'll discover all the tools, techniques and strategies you need to get your selling right. This book introduces you to the main themes and ideas of sales, giving you a knowledge and understanding of the key concepts, together with practical and thought-provoking exercises. Whether you choose to work through it like a 4 week course or dip in and out, Selling In 4 Weeks is your fastest route to success: Week 1: Successful Selling In A Week Week 2: Successful Key Account Management In A Week Week 3: Successful Negotiating In A Week Week 4: Successful Customer Care In A Week ABOUT THE SERIES In A Week books are for managers, leaders, and business executives who want to succeed at work. From negotiating and content marketing to finance and social media, the In A Week series covers the business topics that really matter and that will help you make a difference today. Written in straightforward English, each book is structured as a seven-day course so that with just a little work each day, you will quickly master the subject. In a fast-changing world, this series enables readers not just to get up to speed, but to get ahead.
Author :
Publisher : Smocot Ionut Mihai
ISBN 13 :
Total Pages : 121 pages
Book Rating : 4./5 ( download)
Download or read book written by and published by Smocot Ionut Mihai. This book was released on with total page 121 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Takayuki Kito
Publisher : John Wiley & Sons
ISBN 13 : 1394176171
Total Pages : 295 pages
Book Rating : 4.3/5 (941 download)
Download or read book Business Problem-Solving and Strategy written by Takayuki Kito and published by John Wiley & Sons. This book was released on 2023-04-25 with total page 295 pages. Available in PDF, EPUB and Kindle. Book excerpt: A FUN AND APPROACHABLE WAY TO LEARN IMPORTANT BUSINESS PRINCIPLES Do you want to improve your business performance? Or are you looking for a basic understanding of business strategy? Whatever your reason for picking up this book, Business Problem-Solving and Strategy: Manga For Success makes business strategy concepts easy to understand using practical examples and situations. You’ll read about: Important business analysis tools like SWOT analysis and issue analysis Strategic option assessment Developing and executing a strategy for any business situation The story follows Kazumi who takes over operations at her father’s confectionery company. With the help of her mentor, Business Planning Manager Takeda, she formulates a viable plan for turning the business around, building trust among key stakeholders, and successfully convincing the CEO to implement the plan companywide. With this approachable book, you’ll quickly grasp business analysis topics and have fun learning how to apply them in the real world. Find out why the Manga For Success series—now available in English for the first time—is so popular in Japan, Korea, and beyond.
Author : Yin Bun Cheung
Publisher : CRC Press
ISBN 13 : 143987154X
Total Pages : 380 pages
Book Rating : 4.4/5 (398 download)
Download or read book Statistical Analysis of Human Growth and Development written by Yin Bun Cheung and published by CRC Press. This book was released on 2013-10-28 with total page 380 pages. Available in PDF, EPUB and Kindle. Book excerpt: Statistical Analysis of Human Growth and Development is an accessible and practical guide to a wide range of basic and advanced statistical methods that are useful for studying human growth and development. Designed for nonstatisticians and statisticians new to the analysis of growth and development data, the book collects methods scattered throughout the literature and explains how to use them to solve common research problems. It also discusses how well a method addresses a specific scientific question and how to interpret and present the analytic results. Stata is used to implement the analyses, with Stata codes and macros for generating example data sets, a detrended Q-Q plot, and weighted maximum likelihood estimation of binary items available on the book’s CRC Press web page. After reviewing research designs and basic statistical tools, the author discusses the use of existing tools to transform raw data into analyzable variables and back-transform them to raw data. He covers regression analysis of quantitative, binary, and censored data as well as the analysis of repeated measurements and clustered data. He also describes the development of new growth references and developmental indices, the generation of key variables based on longitudinal data, and the processes to verify the validity and reliability of measurement tools. Looking at the larger picture of research practice, the book concludes with coverage of missing values, multiplicity problems, and multivariable regression. Along with two simulated data sets, numerous examples from real experimental and observational studies illustrate the concepts and methods. Although the book focuses on examples of anthropometric measurements and changes in cognitive, social-emotional, locomotor, and other abilities, the ideas are applicable to many other physical and psychosocial phenomena, such as lung function and depressive symptoms.
