Growing Happy Clients

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Growing Happy Clients

Author : Ward van Gasteren
Publisher : Ward van Gasteren
ISBN 13 :
Total Pages : 356 pages
Book Rating : 4.5/5 (52 download)

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Book Synopsis Growing Happy Clients by : Ward van Gasteren

Download or read book Growing Happy Clients written by Ward van Gasteren and published by Ward van Gasteren. This book was released on 2020-11-18 with total page 356 pages. Available in PDF, EPUB and Kindle. Book excerpt: As a growth hacker you know how to growth hack. You know how to discover bottlenecks, measure impact and run experiments. But do you know as a consultant: - The five principles to handle any and every client you come across? - How to create internal fans within a company to ensure your contract gets renewed? - How to rid yourself of the confining label of Marketing and have a broader impact? If the answer to any of these questions is ‘no’, then this book is for you. Growing Happy Clients takes you a step further than the ‘Happily Ever After’ of every growth hacking book on growth processes. You’ve got your client, you’ve got your skills, but now you need the abilities to deal with messy situations and internal challenges. To ensure that you get the hours and tools you need to guide your client to success. In Growing Happy Clients, we take you from kickoff to project reflection, teaching you all the ‘soft skills’ that separate a successful growth hacker from the rest. Whether you’re a growth hacker or marketer freelancer, part of an agency or in-house, you will finish this growth hacking book as a better, more confident growth consultant, and ready to grow your happy clients. Who is this book for Freelance growth hackers and marketers Growth Hacking or Marketing consultants working at an agency or in-house Internal growth hackers or marketers hoping to implement growth hacking within an organisation About the Authors Daphne Tideman and Ward van Gasteren have over ten years of combined experience in working with the fastest growing scale-ups and the biggest Fortune 500 corporates. Daphne was the first employee at what became a leading growth hacking agency. Ward was one of the first certified growth hackers in Europe and has consulted with 70+ companies as a freelance consultant. Quotes about Growing Happy Clients "⭐⭐⭐⭐⭐ - Must-read for all digital consultants. This book is a must-read. Not only for growth hacking consultants, but for all consultants working in the digital space. The book contains great advice, practical examples and lots of resources. It covers a project with a client from beginning to end in a very comprehensive manner. Highly recommended!" "I've thoroughly enjoyed reading Growing Happy Clients – I can’t help to think it’s going to be massively beneficial for those starting with growth hacking and additionally for those that think they know what growth hacking is but actually haven’t got a clue ��." - Abi Hough, 20+ years of growth and optimization experience "I work as a marketer and even though I am not a consultant Growing Happy Clients helped me change the way we approach growth both in terms of project management and working together with different departments." - Fleurine T, Marketer at Goboony

Growing Happy Kids

Author : Maureen Healy
Publisher : Simon and Schuster
ISBN 13 : 0757316131
Total Pages : 328 pages
Book Rating : 4.7/5 (573 download)

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Book Synopsis Growing Happy Kids by : Maureen Healy

Download or read book Growing Happy Kids written by Maureen Healy and published by Simon and Schuster. This book was released on 2012-04-03 with total page 328 pages. Available in PDF, EPUB and Kindle. Book excerpt: Every parent wants his or her child to be happy and grow into a productive, fulfilled adult . . . and according to parenting expert Maureen Healy, the secret to that success is in providing a foundation of inner confidence. Parents and teachers know that confidence and inner strength are important attributes, but in an era where self-worth is often measured by possessions and attractiveness, most have no idea how to model true inner confidence for their kids or how to help them cultivate it. Real power—or inner confidence—is necessary to overcome obstacles, pursue our unique dreams, and be truly happy. Maureen Healy, a spiritual teacher with twenty years of experience as a child development expert, literally traveled the world from the Bronx to the base of the Himalayas to learn the connection between inner confidence and lasting happiness, and she shares that wealth of knowledge in Growing Happy Kids. Combining her Buddhist training, her background in child psychology, and the latest scientific research, Maureen shares her revolutionary model that defines inner confidence and cultivates a child's sense of optimism and connection. She explores each part of her system, which she called The Five Building Blocks of Confidence, with the mind of a scientist, yet the softness of a real parent who wants to raise strong, happy children. By using those building blocks—biology, beliefs, emotions, social, and spiritual—parents, teachers, and anyone who touches the life of a child can gain the skills necessary to foster happy kids who are strong, self-reliant, and confident. "In Growing Happy Kids, Maureen Healy has given us rich and valuable tools to assist us in honoring and supporting our children in building their self-confidence and helping them become happier. It is a MUST read for all parents, educators, and people who care." —Edwene Gaines, author of The Four Spiritual Laws of Prosperity "Drawing on her own extensive research and experience, Maureen Healy wisely leads parents and caregivers into the heart of awakening and activating the innate confidence with which every child is born. This is a book that parents will read over and over again." —Michael Bernard Beckwith, author of Spiritual Liberation: Fulfilling Your Soul's Potential

Happy Customers Everywhere

Author : Bernd Schmitt
Publisher : St. Martin's Press
ISBN 13 : 1137000465
Total Pages : 256 pages
Book Rating : 4.1/5 (37 download)

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Book Synopsis Happy Customers Everywhere by : Bernd Schmitt

Download or read book Happy Customers Everywhere written by Bernd Schmitt and published by St. Martin's Press. This book was released on 2012-04-24 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt: Every business knows that the best customer is a happy customer. They return again and again, bring their friends and family, and deliver tons of free advertising via word of mouth and social media. But in order to grow that loyal base, you must be keenly aware of your customers' needs and preferences. Drawing on the latest research in the exploding field of positive psychology, Columbia Business School professor Bernd Schmitt offers three unique approaches any business can use to turning a casual customer into a committed fan: • The Feel-Good Method: Use the experience of pleasure and positive emotion to hook new customers, and watch those feel-good moments transform an impulsive buyer into a committed loyalist. • The Values-and-Meaning Method: Attract passionate customers by appealing to their core values, like being socially responsible, protecting the environment, or living a simple life • The Engagement Method: Get customers to notice a unique or limited offer, immerse them in the experience, and have them share it with friends and family. Schmitt shows marketers, brand managers, and entrepreneurs how to design an authentic and successful campaign that will reach, grow, and sustain a devoted base of customers.

Growing Happy Kids

Author : Maureen Healy
Publisher : Health Communications, Inc.
ISBN 13 : 0757316123
Total Pages : 266 pages
Book Rating : 4.7/5 (573 download)

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Book Synopsis Growing Happy Kids by : Maureen Healy

Download or read book Growing Happy Kids written by Maureen Healy and published by Health Communications, Inc.. This book was released on 2012-04-03 with total page 266 pages. Available in PDF, EPUB and Kindle. Book excerpt: Offers a parenting plan based on Buddhist training to raise inwardly strong children and the connection between inner confidence and lasting happiness.

Disciplined Growth Strategies

Author : Peter S. Cohan
Publisher : Apress
ISBN 13 : 1484224485
Total Pages : 274 pages
Book Rating : 4.4/5 (842 download)

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Book Synopsis Disciplined Growth Strategies by : Peter S. Cohan

Download or read book Disciplined Growth Strategies written by Peter S. Cohan and published by Apress. This book was released on 2017-02-06 with total page 274 pages. Available in PDF, EPUB and Kindle. Book excerpt: Accelerate your company's growth in a disciplined fashion. This book provides leaders of large and small companies a proven comprehensive framework to think systematically about growth options and to yield practical strategies that produce faster growth. Drawing insights from case studies of successful and unsuccessful companies, strategy teacher and venture capitalist Peter Cohan models his systematic approach to brainstorming, evaluating, and implementing growth strategies across five dimensions: Customers, Geography, Products, Capabilities, Culture. He examines each of these five growth dimensions in turn, selecting and organizing his cases to compare the growth strategies deployed successfully and unsuccessfully by large and small companies along the given dimension. In each of his five dimensional chapters, the author derives from his case analyses the key principles and processes for creating and achieving faster growth. Professor Cohan draws on a network of hundreds of founders, CEOs, and investors developed through his decades of consulting, authorship of 11 books, and over five years as a Forbes columnist. He shows through many compelling stories how leaders craft effective growth strategies. Business leaders will learn the following lessons from this book: Achieving rapid but sustainable growth is a business leader’s most important responsibility – and leaders must approach this challenge with a mixture of vision, intellectual humility, and a willingness to experiment and learn from failure. The growth challenges facing companies that are currently growing quickly differ from the ones that stagnating or shrinking companies must overcome. Companies can achieve growth along one or more of the dimensions simultaneously – and they often expand geographically to customers in the same segments. Useful insights can emerge from comparing case studies of successful and unsuccessful companies pursuing similar growth strategies. Companies should select a growth strategy based on three factors: the attractiveness of the growth opportunity, the company’s capabilities to provide superior value to customers in the selected market, and the expected return on investment in the growth vector. Companies should select a growth strategy that best fits their capabilities and culture and they must enhance both to adapt to new growth opportunities. Who This Book Is For The people in companies who are responsible for growth: chief executive officers, chief marketing officers, chief product officers, heads of business development, product managers, sales people, and human resources managers

The Referral Engine

Author : John Jantsch
Publisher : Penguin
ISBN 13 : 1591844428
Total Pages : 258 pages
Book Rating : 4.5/5 (918 download)

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Book Synopsis The Referral Engine by : John Jantsch

Download or read book The Referral Engine written by John Jantsch and published by Penguin. This book was released on 2012-09-25 with total page 258 pages. Available in PDF, EPUB and Kindle. Book excerpt: The small business guru behind Duct Tape Marketing shares his most valuable lesson: how to get your customers to do your best marketing for you. The power of glitzy advertising and elaborate marketing campaigns is on the wane; word- of-mouth referrals are what drive business today. People trust the recommendation of a friend, family member, colleague, or even stranger with similar tastes over anything thrust at them by a faceless company. Most business owners believe that whether customers refer them is entirely out of their hands. But science shows that people can't help recommending products and services to their friends-it's an instinct wired deep in the brain. And smart businesses can tap into that hardwired desire. Marketing expert John Jantsch offers practical techniques for harnessing the power of referrals to ensure a steady flow of new customers. Keep those customers happy, and they will refer your business to even more customers. Some of Jantsch's strategies include: -Talk with your customers, not at them. Thanks to social networking sites, companies of any size have the opportunity to engage with their customers on their home turf as never before-but the key is listening. -The sales team is the most important part of your marketing team. Salespeople are the company's main link to customers, who are the main source of referrals. Getting them on board with your referral strategy is critical. -Educate your customers. Referrals are only helpful if they're given to the right people. Educate your customers about whom they should be talking to. The secret to generating referrals lies in understanding the "Customer Referral Cycle"-the way customers refer others to your company who, in turn, generate even more referrals. Businesses can ensure a healthy referral cycle by moving customers and prospects along the path of Know, Like, Trust, Try, Buy, Repeat, and Refer. If everyone in an organization keeps this sequence in mind, Jantsch argues, your business will generate referrals like a well-oiled machine. This practical, smart, and original guide is essential reading for any company looking to grow without a fat marketing budget.

Customer Success

Author : Nick Mehta
Publisher : John Wiley & Sons
ISBN 13 : 1119167965
Total Pages : 256 pages
Book Rating : 4.1/5 (191 download)

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Book Synopsis Customer Success by : Nick Mehta

Download or read book Customer Success written by Nick Mehta and published by John Wiley & Sons. This book was released on 2016-02-29 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt: Your business success is now forever linked to the success of your customers Customer Success is the groundbreaking guide to the exciting new model of customer management. Business relationships are fundamentally changing. In the world B.C. (Before Cloud), companies could focus totally on sales and marketing because customers were often 'stuck' after purchasing. Therefore, all of the 'post-sale' experience was a cost center in most companies. In the world A.B. (After Benioff), with granular per-year, per-month or per-use pricing models, cloud deployments and many competitive options, customers now have the power. As such, B2B vendors must deliver success for their clients to achieve success for their own businesses. Customer success teams are being created in companies to quarterback the customer lifecycle and drive adoption, renewals, up-sell and advocacy. The Customer Success philosophy is invading the boardroom and impacting the way CEOs think about their business. Today, Customer Success is the hottest B2B movement since the advent of the subscription business model, and this book is the one-of-a-kind guide that shows you how to make it work in your company. From the initial planning stages through execution, you'll have expert guidance to help you: Understand the context that led to the start of the Customer Success movement Build a Customer Success strategy proven by the most competitive companies in the world Implement an action plan for structuring the Customer Success organization, tiering your customers, and developing the right cross-functional playbooks Customers want products that help them achieve their own business outcomes. By enabling your customers to realize value in your products, you're protecting recurring revenue and creating a customer for life. Customer Success shows you how to kick start your customer-centric revolution, and make it stick for the long term.

Growth Hacking

Author : Raymond Fong
Publisher :
ISBN 13 : 9781619616004
Total Pages : 206 pages
Book Rating : 4.6/5 (16 download)

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Book Synopsis Growth Hacking by : Raymond Fong

Download or read book Growth Hacking written by Raymond Fong and published by . This book was released on 2017 with total page 206 pages. Available in PDF, EPUB and Kindle. Book excerpt: In Growth Hacking: Silicon Valley's Best Kept Secret, growth consultants Raymond Fong and Chad Riddersen deconstruct the phenomenon used by Silicon Valley's fast growing tech elite, growth hacking. Raymond and Chad's framework, the ASP(TM), is an easy to understand blueprint that empowers any business to apply growth hacking. The ASP(TM) was developed through their work in the tech community and used to produce high-leverage, scalable growth for companies in a variety of industries including several companies featured on ABC's TV show Shark Tank. If you're looking for creative, cost-effective ways to grow your business, then ASP(TM) is the answer.

Getting Naked

Author : Patrick M. Lencioni
Publisher : John Wiley & Sons
ISBN 13 : 0787976393
Total Pages : 245 pages
Book Rating : 4.7/5 (879 download)

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Book Synopsis Getting Naked by : Patrick M. Lencioni

Download or read book Getting Naked written by Patrick M. Lencioni and published by John Wiley & Sons. This book was released on 2010-02-02 with total page 245 pages. Available in PDF, EPUB and Kindle. Book excerpt: Another extraordinary business fable from the New York Times bestselling author Patrick Lencioni Written in the same dynamic style as his previous bestsellers including The Five Dysfunctions of a Team, Lencioni illustrates the principles of inspiring client loyalty through a fascinating business fable. He explains the theory of vulnerability in depth and presents concrete steps for putting it to work in any organization. The story follows a small consulting firm, Lighthouse Partners, which often beats out big-name competitors for top clients. One such competitor buys out Lighthouse and learns important lessons about what it means to provide value to its clients. Offers a key resource for gaining competitive advantage in tough times Shows why the quality of vulnerability is so important in business Includes ideas for inspiring customer and client loyalty Written by the highly successful consultant and business writer Patrick Lencioni This new book in the popular Lencioni series shows what it takes to gain a real and lasting competitive edge.

Beyond Happiness

Author : Jenn Lim
Publisher : Grand Central Publishing
ISBN 13 : 1538736896
Total Pages : 265 pages
Book Rating : 4.5/5 (387 download)

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Book Synopsis Beyond Happiness by : Jenn Lim

Download or read book Beyond Happiness written by Jenn Lim and published by Grand Central Publishing. This book was released on 2021-10-12 with total page 265 pages. Available in PDF, EPUB and Kindle. Book excerpt: The co-founder and CEO of Delivering Happiness updates the Delivering Happiness model for our new abnormal, showing organizations of every kind how to cultivate a culture that can adapt to change, be highly profitable, and support all its people...starting with yourself. *WALL STREET JOURNAL BESTSELLER* *Named a Top Business Book of 2021 by Forbes* Jenn Lim has dedicated her career to helping organizations from name-brand industry leaders to innovative governments build workplace cultures that benefit both their employees and their bottom line, with less employee turnover, greater engagement, and higher profits. Her culture consultancy, Delivering Happiness, demonstrates the profound impact happiness can have on businesses' ability to thrive in our ever-changing times. In this book, she clearly and concretely shows the way the model works in a hyper-connected fast-paced world, beginning with each individual defining their sense of values and purpose (the ME), and rippling through the organization ecosystem (the WE and the COMMUNITY) in waves of impact. Drawing on a deep understanding of the science of happiness, Jenn shows how bringing your whole self to work allows you to do your best work every day -- no matter what role you play at your company or what crisis might come at you next. She explains how true happiness comes from living your true purpose, and offers case studies to show how companies can help individuals align their purpose with the company mission. This innovation in organizational design and company culture is no longer a nice-to-have. It’s the future of work, and it’s here now. In this life-changing guide, you'll be empowered to find greater purpose in your own life and career, and to spread that power to others in your business and beyond.

Satisfied Customers Tell Three Friends, Angry Customers Tell 3,000

Author : Pete Blackshaw
Publisher : Crown Currency
ISBN 13 : 038552675X
Total Pages : 210 pages
Book Rating : 4.3/5 (855 download)

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Book Synopsis Satisfied Customers Tell Three Friends, Angry Customers Tell 3,000 by : Pete Blackshaw

Download or read book Satisfied Customers Tell Three Friends, Angry Customers Tell 3,000 written by Pete Blackshaw and published by Crown Currency. This book was released on 2008-07-08 with total page 210 pages. Available in PDF, EPUB and Kindle. Book excerpt: In today’s Internet-driven world, customers have more power than ever. Through what interactive marketing expert Pete Blackshaw calls "consumer-generated media"—blogs, social networking pages, message boards, product review sites—even a single disgruntled customer can broadcast his complaints to an audience of millions. Blackshaw shows managers, marketers, and business leaders how to establish and maintain credibility for their brand by being authentic, listening and responding to customers, and forming relationships built on openness, transparency, and trust.Filled with stories based on his experience working with Fortune 500 brands such as Toyota, Dell, Nike, Sony, General Motors, Hershey, Unilever, Nestlé, Lexus, and Bank of America, Blackshaw offers a clear strategy to sustain a competitive advantage by creating enduring, loyal relationships with today’s consumer.

The Startup Growth Book

Author : Andrew Lee Miller
Publisher : Independently Published
ISBN 13 :
Total Pages : 0 pages
Book Rating : 4.8/5 (47 download)

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Book Synopsis The Startup Growth Book by : Andrew Lee Miller

Download or read book The Startup Growth Book written by Andrew Lee Miller and published by Independently Published. This book was released on 2022-07-27 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: 50+ Proven Ways to Scale Your Startup Without a Marketing Budget Marketing is consistently considered one of the main reasons that startups fail, and every year, tens of thousands of businesses close simply because they didn't prioritize marketing early enough. The problem is that many startup founders believe they cannot do any real marketing until they can afford it, and that's simply not true, because Marketing doesn't have to cost a dime! After 15 years handling growth for startups, Andrew Lee Miller, an accomplished, early-stage startup marketing expert, who's taken three young companies to multi-million dollar exits, found that there were tons of valuable growth strategies that could be implemented that don't cost anything. Bootstrapped Marketing, Growth Hacking, Organic Marketing and more, all refer to the lesser known ways of attaining scalable growth for your business without a large "war chest" for paid advertising, and Andrew has spent over a decade developing, testing, and proving out the best of the best strategies that actually work. The Startup Growth Book then is the culmination of Andrew's 15+ years of in-the-trenches startup growth experience and is the only business book out there that actually teaches entrepreneurs and marketers how to build sustainable, scalable growth, channel by channel, with zero advertising budget. Tried and tested by Andrew himself, this book directly draws from Andrew's experiences scaling over 100 startups in over a dozen nations and languages. This book is ideal for young marketers who want to learn cutting-edge tactics from a master, as well as new businesses that want to grow organically and prove traction without spending cash on Paid Advertising. For the first time ever, Andrew will show you how to scale organically using 10 different channels. Learn exactly how to launch and scale these channels without spending money: - Public Relations across all major media channels - Search Engine Optimization so people can discover you organically - Email Marketing to master the most effective means of marketing communication - Social Media Marketing and Influencer Marketing done right ... and more. After reading this book, you will be able to implement these lessons to drive growth in your business without needing to outsource to a Marketing agency, hire a marketing team, or even run any Facebook ads. Dozens of companies have already implemented Andrew's growth hacking tactics, and have scaled to millions of dollars in revenue.

Sell Like Crazy

Author : Sabri Suby
Publisher :
ISBN 13 : 9780648459903
Total Pages : pages
Book Rating : 4.4/5 (599 download)

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Book Synopsis Sell Like Crazy by : Sabri Suby

Download or read book Sell Like Crazy written by Sabri Suby and published by . This book was released on 2019-01-30 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: In this groundbreaking book, Sabri Suby, the founder of Australia's #1 fastest growing digital marketing agency, reveals his exclusive step-by-step formula for growing the sales of any business, in any market or niche! The 8 phase 'secret selling system' detailed in this book has been deployed in over 167 industries and is responsible for generating over $400 million dollars in sales. This isn't like any business or marketing book you've ever read. There's no fluff or filler - just battle-hardened tactics that are working right now to rapidly grow sales. Use these timeless principles to rapidly and dramatically grow the sales for your business and crush your competition into a fine powder.

Consulting For Dummies

Author : Bob Nelson
Publisher : John Wiley & Sons
ISBN 13 : 1118051912
Total Pages : 397 pages
Book Rating : 4.1/5 (18 download)

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Book Synopsis Consulting For Dummies by : Bob Nelson

Download or read book Consulting For Dummies written by Bob Nelson and published by John Wiley & Sons. This book was released on 2011-01-31 with total page 397 pages. Available in PDF, EPUB and Kindle. Book excerpt: A clear, concise resource for entering this lucrative career field Consulting For Dummies, 2nd Edition includes a reorganization and narrower focus of the topic, with new or updated information that delves into the specifics of running your own consulting business. There is greater emphasis on the business of consulting, along with financial and legal issues involved in setting up a consulting business, deepening coverage of consulting proposals, and entirely new chapters on higher-level consulting issues that more-established consultants are demanding.

The Revenue Growth Habit

Author : Alex Goldfayn
Publisher : John Wiley & Sons
ISBN 13 : 1119084040
Total Pages : 256 pages
Book Rating : 4.1/5 (19 download)

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Book Synopsis The Revenue Growth Habit by : Alex Goldfayn

Download or read book The Revenue Growth Habit written by Alex Goldfayn and published by John Wiley & Sons. This book was released on 2015-07-07 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt: 800-CEO-Read Sales Book Of The Year for 2015 | Forbes 15 Best Business Books of 2015 | “The chapters, (46 of them in this 256 page book) are quick and concise, and it is easy to pick it up anywhere and find a nugget of easily actionable advice, but the kicker is that the actions he recommends are also quick and concise, so that we can accomplish them in the few bursts of spare time we all have left.” – 800CEORead.com “Follow Goldfayn's brilliant advice and you will have an endless supply of customer testimonials, spontaneous referrals, and new business, and it will compel you to buy a beautiful fountain pen and stop obsessing over social media. His advice simply works.” – Inc.com Grow your business by 15% with these proven daily growth actions Do you have trouble finding time during your hectic day to grow your business? Is your company stalled because you are too busy reacting to customer problems? Do you lack the funds to jumpstart an effective marketing plan? The Revenue Growth Habit gives business owners, leaders, and all customer facing staff a hands-on resource for increasing revenue that is fast, easy, and requires no financial investment. Alex Goldfayn, CEO of the Evangelist Marketing Institute, shows how to grow your organization by 15% or more in 15 minutes or less per day—without spending a penny of your money. Forget about relying on social media. Posting on Twitter, Facebook, and LinkedIn doesn't grow revenue, especially for business-to-business companies. The Revenue Growth Habit shows how to request and collect testimonials and how to communicate these testimonials to grow your business. You will discover how to write powerful case studies, ask for (and get!) referrals, grow your lists, and send a revenue-growing newsletter. Goldfayn also includes information for teaching your customer service people how to inform your current clients about what else they can buy from you. This proven approach revolves around letting your customers tell your story. There is nothing you can say about your products and services that is more effective than what your paying customers say. How does it work? Each day, take one quick, proactive communication action that tells someone about how they'll be improved after buying from you. Choose from the 22 actions Goldfayn details in The Revenue Growth Habit. Each technique is fast, simple, and free. It only requires your personal effort to communicate the value of your product or service to someone who can buy from you. Personal communication—the key to the 22 action steps—will make your company stand head-and-shoulders above the competition.

Mastering Customer Success

Author : Jeff Mar
Publisher : Packt Publishing Ltd
ISBN 13 : 183546677X
Total Pages : 171 pages
Book Rating : 4.8/5 (354 download)

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Book Synopsis Mastering Customer Success by : Jeff Mar

Download or read book Mastering Customer Success written by Jeff Mar and published by Packt Publishing Ltd. This book was released on 2024-05-31 with total page 171 pages. Available in PDF, EPUB and Kindle. Book excerpt: Explore strategies, methods, critical skills that top CSMs exhibit in delivering well-designed, proactive customer success services, fostering lasting customer relationships and sowing the seeds for advocacy Key Features Master the art of driving measurable customer value, a cornerstone of business success Explore techniques to ensure your work is relevant, stimulating, and aligns with the evolving needs of your customers and business Ratchet up your understanding of building and operating dynamic and resilient CS organizations Purchase of the print or Kindle book includes a free PDF eBook Book DescriptionThe rapidly evolving customer success landscape has left many Customer Success Managers (CSMs) struggling to keep pace with the complexities of this dynamic role. This Customer Success book bridges the gap by providing a comprehensive framework for mastering the essential skills required to excel. You’ll find out why the Customer Success function is indispensable today and gain expert insights into account segmentation, financial tiering, ideal customer profiles, and the complexity of customer engagement process design. You’ll then delve into playbook development, where you’ll find practical guidance for CSMs and Customer Success Operations Managers who want to improve their ability to drive desired business outcomes. Through insightful case studies, the authors illustrate their own experience of successful Customer Success implementation, showing you what it takes to exceed customer expectations with well-designed, proactive services. The journey doesn’t end there—it extends to highlighting the resilience required to build and operate successful Customer Success organizations. By the end of this guide, you’ll be equipped with the tactics and mindset necessary to stand out as a world-class Customer Success leader in your organization, driving growth at every turn.What you will learn Drive higher customer retention and expansion rates with a customer-centric strategy Understand the essential role of measurement in achieving service delivery excellence Recognize the importance of the human dimension in vendor-customer relationships in the age of AI Refine engagement models by incorporating observations of customer behavior Discover techniques for creating ideal customer profiles Leverage technology to boost business relevance of CSMs Identify how to drive successful customer outcomes through collaboration Who this book is for This book is for aspiring and established Customer Success professionals who want to learn how to develop and refine service delivery in customer engagements. Professionals embarking on a journey to excellence will be able to master the evolving business landscape of Customer Success and foster relationships with other internal organizations and external partners. A foundational understanding of business basics, typical B2B structures, and Customer Success concepts is necessary to get started. Intermediate to advanced customer engagement skills from customer-facing roles will prove useful.

Product-Led Growth

Author : Bush Wes
Publisher :
ISBN 13 : 9781777119317
Total Pages : 276 pages
Book Rating : 4.1/5 (193 download)

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Book Synopsis Product-Led Growth by : Bush Wes

Download or read book Product-Led Growth written by Bush Wes and published by . This book was released on 2019-05 with total page 276 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Product-Led Growth is about helping your customers experience the ongoing value your product provides. It is a critical step in successful product design and this book shows you how it's done." - Nir Eyal, Wall Street Journal Bestselling Author of "Hooked"