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Grow Your Business With Google Adwords 7 Quick And Easy Secrets For Reaching More Customers With The Worlds 1 Search Engine
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Book Synopsis Grow Your Business with Google AdWords: 7 Quick and Easy Secrets for Reaching More Customers with the World's #1 Search Engine by : Jon Smith
Download or read book Grow Your Business with Google AdWords: 7 Quick and Easy Secrets for Reaching More Customers with the World's #1 Search Engine written by Jon Smith and published by McGraw Hill Professional. This book was released on 2009-10-02 with total page 144 pages. Available in PDF, EPUB and Kindle. Book excerpt: Become a market leader in under 6 months—powered by Google AdWordsTM! If your concerns are brand awareness and exposure, you and Google AdWordsTM are a match made in heaven. Not only is this innovative advertising system extraordinarily effective, it’s suited for any budget and you can launch a campaign in minutes! There’s one catch: Google doesn’t reveal the secrets behind what works and what doesn’t. That’s where Grow Your Business With Google AdWordsTM comes in. Inside this useful guide, international online marketing guru Jon Smith explains how to get the most out of AdWordsTM by Developing a winning strategy Coming up with killer keywords Launching an AdWordsTM campaign Writing an attention-grabbing ad Tracking clicks and converting them to sales When you have a well-conceived and carefully managed campaign, you pay Google only when real prospects click onto your site—which leads to increased revenue and business growth beyond your wildest expectations.
Download or read book Google Adwords written by Mark Robertson and published by . This book was released on 2018-02-09 with total page 70 pages. Available in PDF, EPUB and Kindle. Book excerpt: Learn to use Google Adwords to effectively reach out to customers worldwide! Today only, get this bestseller for a special price. Read on your PC, Mac, smart phone, or tablet device. This book contains proven steps and strategies on how to get your business popular and advertise locally or globally in a more accountable and flexible way, allowing customers and anyone searching on Google for the things you offer to see your business or anything you offer easily by just following few steps provided in this book. Here Is A Preview Of What You'll Learn... Adword Basis Billing and Budgets Writing Successful Text Ads Bidding Strategies Choose your keywords Create targeted Ads Create Ad Groups Monitor your Campaigns And basically everything you need to know about Google Adwords to guide you towards making the best out of your business by advertising to the world in a more accountable, easy, flexible and fast way. Download your copy today! Take action today and download this book now at a special price!
Book Synopsis The Google Adwords Survival Guide by : Steve Teneriello
Download or read book The Google Adwords Survival Guide written by Steve Teneriello and published by . This book was released on 2015-01-06 with total page 194 pages. Available in PDF, EPUB and Kindle. Book excerpt: Hundreds of companies in your local area, including yours, are competing for pivotal exposure on search engines like Google, but only a select few are playing the pay-per-click game correctly. Google AdWords is the epitome of sink-or-swim advertising - you either win or you lose. The odds are stacked against you from the start, and it's not your fault. In fact, 97% of small businesses fail at gaining any consistent momentum with Google AdWords. And this book can be your lifesaver! There has never been a greater opportunity to seize control of your advertising strategy and make every penny count towards bringing in new customers, client or patients. There are now more tools and technology at your disposal to help you reach your ideal customers and generate high quality leads from targeted ad campaigns. With more than one million leads under his belt and over a decade of experience managing advertising budgets both large and small, lead generation and conversion expert Steve Teneriello walks you through his playbook in what he does to make the phone ring for his clients. The book will provide you with step-by-step proven strategies to outsmart your competitors, ways you can quickly put an end to bleeding budgets once and for all, and attract your very best customers, clients or patients with the power of Google AdWords. You will Discover: How to Prevent Being Eaten Alive by PPC Scammers, Scoundrels & Fraudsters. The 6 Ways to Increase Lead Volume That your PPC Manager Doesn't Want you to Know About. How to Uncover your Prospects Pain and Turn Them Into New Customers, Clients or Patients Following These 10 Killer Ad Copy Rules. The 5 Secret Ingredients In Turning Clicks into Dollars. 7 Common Google AdWords Budget Bleeders and How to Fix Them Today. A Lesson in Google Math They Didn't Teach You in School. 21 Proven AdWords Strategies to Outsmart your Competitors & Get More For Less. After you read this book you'll realize Google AdWords should be your most reliable, efficient, and affordable source of new leads. The Google AdWords Survival Guide is truly one of a kind. There is no other book on the market with so many proven tips, strategies and step-by-step blueprints to help local businesses leverage and succeed with Google AdWords. Few professionals have the necessary knowledge and experience to make PPC work for local businesses as Steve does. Go from surviving to thriving with the strategies contained in this book. When you have an intimate knowledge of how to use Google AdWords, you can market on a whole new level of efficiency. You can enhance your control of your advertising spend and update your ads with immediate visibility and performance. You no longer have to settle for Google AdWords mediocrity. You can pick up this book, choose to take control and get proven results with Google. You can completely eliminate wasted Google AdWords marketing spend, outsmart your competitors, and acquire new clients through pay-per-click advertising. It all starts right here.
Book Synopsis The Google Adwords handbook by : Stefano Calicchio
Download or read book The Google Adwords handbook written by Stefano Calicchio and published by Stefano Calicchio. This book was released on 2021-03-11 with total page 100 pages. Available in PDF, EPUB and Kindle. Book excerpt: Discover now the secrets of the world's most famous advertising programme and find the customers you are looking for thanks to a simple and practical manual. This Adwords guide will allow you to quickly learn all the best operating strategies to reach your audience even if you don't have a large advertising budget. Never in the history of marketing has it been possible to reach hundreds of millions of customers in such a short space of time. If you know the right strategies, Adwords allows you to place a business at the top of Google searches within minutes of opening an account. To learn how this system works, you don't need to spend hundreds of euros, just read this guide and apply the operating principles.
Book Synopsis Google Ads Mastery Guide by : Laura Maya
Download or read book Google Ads Mastery Guide written by Laura Maya and published by Estalontech. This book was released on 2020-04-18 with total page 96 pages. Available in PDF, EPUB and Kindle. Book excerpt: Given its reach and authority, Google Ads should be a part of every marketer’s paid strategy. With Google Ads, everybody can access a full-fledged platform for advertising your products or services to users on tablets and smartphones. Using the strategy and information provided in this ; Google Ads Mastery Guide, ..you have what you need to create a successful Google Ads campaign that drives clicks and converts leads. Here is an excellent opportunity to learn and master the essentials to better your Google Ads and get amazed at the ROI it will generate! This is the right time to grab this opportunity to engage and expand your audience with the world’s largest Advertising platform If you’re reading this, you’ve probably heard all about pay-per-click (PPC) advertising and its leading advertising platform Google Ads — also known as Google AdWords. With over 246 million unique visitors, 3.5 billion daily interactions, and an estimated 700% return on investment, Google Ads is undoubtedly the best place to target your audience with advertising. Learn more about the cost-effectiveness of Google Ads with these statistics: • Google delivers an 8:1 return on investment (ROI) — or $8 for every $1 spent • $9000-$10,000 is the average ad spend for small-to-midsized businesses • The Google Display Network reaches 90% of online consumers • 2+ million websites make up the Google Display Network • 55% of companies use display ads This guide will educate you on how to create successful Google Ad campaigns, how to use negative keywords, do competitor research, set up AdWords extensions, Ads bidding and pricing strategies, and so much more – Smart tips and tricks you can implement to help you improve your marketing efforts on the platform helping you to make profits easily. This eguide will covers: · All you need to know to get started with your Google Ads campaign. · Find out the latest hot trends and new features added to the Google Ads interface · Find out how to set up a Google AdWords campaign successfully! · How to perform competitor Research Analysis and Spy on Your Google Ads Competitors for key insights · Find out five easy steps to schedule your Google ads. · Find out how much does Google Ads cost and how much businesses spend. · Find out how to improve AdWords CTRS · Find out how To Set Up Google AdWords Extensions & Which ones To Use. · Find out all you need to know to add Negative Keywords to Google Ads and using them for better results. · Business case studies successfully using Google Ads Use the tips we covered to get started and remember to refine and iterate as you go. There’s no such thing as a Google Ads campaign that doesn’t work — there are only ones that need a bit more work. Using the strategy and information provided in our Mastery Guide, you have what you need to create a successful Google Ads campaign that drives clicks and converts leads. So, consider getting our comprehensive and up-to-date guide jam loaded with smart and best-in-the-industry tips and tricks to make smart and effective Google Ads for growing your business.
Book Synopsis Top 37 Killer Adwords Pay-Per-Click Secrets Exposed by : Roger C Hall
Download or read book Top 37 Killer Adwords Pay-Per-Click Secrets Exposed written by Roger C Hall and published by Roger Hall. This book was released on 2007-02 with total page 111 pages. Available in PDF, EPUB and Kindle. Book excerpt: 37 Google AdWords Pay-Per-Click (PPC) advertising secrets are exposed in this 110 page book. Co-written by a former Google insider, it contains proven methods of creating killer Google AdWords ads in 2007's challenging online advertising market.All methods are tested and proven effective by leading e-commerce firm MindValley Labs.Chapter listing follows;Secret #1 - Never Let Google Choose Your Winning AdSecret #2 - How to Select Keywords the Smart WaySecret #3 - Do 'Sure-Fire' Headlines Work?Secret #4 - Use Ad Variations - At All TimesSecret #5 - Always Use Keywords in Your HeadlineSecret #6 - Only Have a Small Number of Keywords for Each Ad GroupSecret #7 - Bid High Now, Save Money LaterSecret #8 - How to Use Imagination in Your Ad Text to Beat Your CompetitionSecret #9 - How a Killer Word Can Boost CTR by 30% and CR by 65%Secret #10 - Use Descriptive vs. Salesy AdjectivesSecret #11 - Use Keywords in your Display URL to Boost Your Quality ScoreSecret #12 - When Capital Letters in Your Ad's Display URL Can Kill YouSecret #13 - Don't Yell and Boost Your CTR by 234%!Secret #14 - Did You Know That You Could Boost Your CTR By 90% With This Phrase?Secret #15 - Isn't it Amazing what You Can Get Away With on Friday Nights?Secret #16 - When Less is MoreSecret #17 - One of the Most Powerful Ads to Take Business From Your CompetitorsSecret #18 - Speak Plain English to Boost Your Click-Through-RateSecret #19 - Put Benefits and Features in their Proper PlaceSecret #20 - A Probing Question Can Boost the Click-Through-Rate of PPC ads by 244%Secret #21 - How Emotional Words Play a Dead-Serious Role in Google AdsSecret #22 - A 'Guaranteed' Way to Boost Your ROISecret #23 - It's Rhythm and Rhyme Time !Secret #24 - Little Things Make a Big DifferenceSecret #25 - Put Prices in Your Ad Text and Save With Every ClickSecret #26 - Mimic a Universal Call-to-Action and Boost Your CTR by 100%Secret #27 - Send Your Prospect to the Right PageSecret #28 - It Sucks to be #1 - So Avoid It !Secret #29 - Don't Advertise 7 days a WeekSecret #30 - Do (and Don't) Monitor Your Ads Closely!Secret #31 - Why SEO Copywriting Doesn't Work for Pay-Per-Click Direct MarketersSecret #32 - Learn How to Boost CTR 75% - by Being More DescriptiveSecret #33 - Easily, Rapidly, Quickly Boost Your ROI by 20%Secret #34 - Tell Prospects What to Do Next and Boost Your CTRSecret #35 - How to Double Your Click-Through-Rate in 15 MinutesSecret #36 - Go for Quality - Not QuantitySecret #37 - Optimize for Leads - Not CTR and Not ROI
Book Synopsis The 2024 Google Ads for Business Growth and Success Blueprint by : Sarah Jordan
Download or read book The 2024 Google Ads for Business Growth and Success Blueprint written by Sarah Jordan and published by Independently Published. This book was released on 2023-11-07 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: AdWords was renamed Google Ads in October 2000 when it was first introduced. It has since grown into one of the world's largest digital advertising platforms. With over 5.6 billion searches each day, Google offers marketers a massive selection of keywords to choose from. With Google Ads, advertisers may potentially reach more than 90% of all internet users, all over the world. Ad placement in Google search results is determined by a live auction, creating a level playing field for advertisers. Discover how Google Ads can begin driving visitors to your website within minutes of putting up a campaign with THE 2024 GOOGLE ADS BLUEPRINT FOR BUSINESS GROWTH AND SUCCESS. In this easy-to-follow guide, you discover: How to increase the number of leads, sales, or other desired outcomes from ad campaigns through optimization. How to use Google Ads to reach potential clients in new regions or nations. How to optimize your advertising for visibility across platforms, especially on mobile devices. Getting the attention of those who have already visited your website or purchased from you again. Boost the exposure and familiarity of your brand, which is especially important for companies who want to make an impact online. Determine which keywords best describe your business and utilize them to get your advertising in front of people who are looking for what you have to offer. And Many More! Reach billions of potential customers today with THE 2024 GOOGLE ADS FOR BUSINESS GROWTH AND SUCCESS BLUEPRINT
Book Synopsis Google Adwords That Work by : Jon Smith
Download or read book Google Adwords That Work written by Jon Smith and published by Woodslane Press. This book was released on 2009 with total page 156 pages. Available in PDF, EPUB and Kindle. Book excerpt: Google AdWords That Work Australian Edition is intended for web owners, marketing managers, project managers and anyone interested in promoting their website effectively. It is for the non-techie who wants to be involved - this book will show you how to research, prepare and run your own AdWords campaign and will also give you the tools and the confidence to be able to explain to other team members, third-party suppliers and anyone else you care to talk to, about what it is you want them to do for you. AdWords can offer you a real chance of 'getting big, fast'. This isn't about just throwing a limitless budget at Google and seeing what happens, with your fingers crossed that something will stick - quite simply, through a systematic and prepared campaign you can quite easily grow from obscurity to perceived market leader in a couple of months. Google Adwords That Work shows you how.
Book Synopsis Google Adwords That Work by : Jon Smith
Download or read book Google Adwords That Work written by Jon Smith and published by . This book was released on 2008-11 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Google AdWords That Work is intended for web owners, marketing managers, project managers and anyone interested in promoting their website effectively. It is for the non-techie who wants to be involved - this book will show you how to research, prepare and run your own AdWords campaign and will also give you the tools and the confidence to be able to explain to other team members, third-party suppliers and anyone else you care to talk to, about what it is you want them to do for you. AdWords can offer you a real chance of 'getting big, fast'. This isn't about just throwing a limitless budget at Google and seeing what happens, with your fingers crossed that something will stick - quite simply, through a systematic and prepared campaign you can quite easily grow from obscurity to perceived market leader in a couple of months. Google Adwords That Work shows you how.
Book Synopsis Ultimate Guide to Google Ads by : Perry Marshall
Download or read book Ultimate Guide to Google Ads written by Perry Marshall and published by Entrepreneur Press. This book was released on 2020-11-24 with total page 342 pages. Available in PDF, EPUB and Kindle. Book excerpt: Get More Customers with Google Ads Focusing on the growing number of mobile users and increased localized searches, Google Ads experts Perry Marshall and Bryan Todd, joined by AdWords and analytics evangelist Mike Rhodes, once again deliver the most comprehensive and current look at today’s fastest, most powerful advertising medium. Marshall and team teach you how to build an aggressive, streamlined Google Ads campaign proven to increase your search engine visibility, consistently capture clicks, double your website traffic, and increase sales on not one, but three ad networks. Plus, get access to bonus online content and links to dozens of resources and tutorials. Whether you’re a current advertiser or new to AdWords, the Ultimate Guide to Google AdWords is a necessary handbook.
Download or read book Google Ads written by Kenneth Pealock and published by . This book was released on 2022-07-24 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: With Google advertising, you can boost your website traffic, receive more phone calls, and increase your in-store visits. There are millions of searches on Google for various products or services every day, and Google Ads help the target audience by showing up the business on the search engine results page (SERP). Thousands of e-Commerce websites available on the net need to stand out and captivate their shoppers using Google Ads. As per the statistics, Google generates 97% of its revenue from Google advertising. More than 80% of global businesses trust Google Ads for PPC campaigns. People are four times more likely to click ads on Google (63%) than any other advertisement network. Google's parent company --Alphabet, made $147 billion in revenue through Google Ads in 2020. More than 80% of advertisers either use or plan to use Responsive Search Ads. Google Ads has an 8:1 ROI (Return on Investment). Over 1.2 million businesses rely on Google Ads to market their products and services. Users who visit a website through Google Ads' PPC ads are 50% more likely to purchase. No matter the size of your business or your available resources, you can tailor your ads to suit your budget. As the world's top search engine, it's no surprise that many marketers are wanting to promote their businesses with the help of Google Ads. This makes Google Ads highly desirable for brands as it can directly affect the path-to-purchase journey. It is time that your business should have an effective Google Ads checklist. Just use the tips and techniques we cover in this Google Ads Master Training Course to get started. Using the strategy and information provided in our Training Guide, you will master the essentials of Google Ads. So, consider getting our comprehensive and up-to-date course jam-loaded with the latest and best-in-the-industry knowledge about Google ads marketing strategy. This course will educate you about google ads best practices, how does it work, google ads terms, types of google ads campaigns, google ads strategy, how to set up a google ads checklist, ways to promote and boost your eCommerce business, common mistakes marketers make and so much more. This guide is jam-packed with intelligent information you can implement to help you improve your Google Ads efforts. This course covers: 1. A basic overview of Google Ads and features 2. A step-by-step guide on how to create a Google Ads checklist 3. Ways to promote your business using Google Ads 4. Ways to set up your Google Ads account 5. Tips to do keyword research to start your first campaign 6. A technical guide to setting up landing pages that convert 7. Google Ads bidding optimization methods 8. Tips to create custom audiences in Google Ads 9. Ways to track calls on Google Ads 10. Google Ads reporting, its metrics, and reports to focus on 11. Ways to reduce cost and improve performance over time 12. All you need to know about Google Ads 13. Case studies And so much more! This is professionally researched and up-to-date content!
Download or read book Popular Mechanics written by and published by . This book was released on 2000-01 with total page 140 pages. Available in PDF, EPUB and Kindle. Book excerpt: Popular Mechanics inspires, instructs and influences readers to help them master the modern world. Whether it’s practical DIY home-improvement tips, gadgets and digital technology, information on the newest cars or the latest breakthroughs in science -- PM is the ultimate guide to our high-tech lifestyle.
Book Synopsis Profit With PPC! Google Ads Ultimate by : Jack JOHNSON
Download or read book Profit With PPC! Google Ads Ultimate written by Jack JOHNSON and published by . This book was released on 2020-02-08 with total page 93 pages. Available in PDF, EPUB and Kindle. Book excerpt: Google Ads: Learn how our clients have transformed their sales using google AdWords Unless you have the tools and the skill to manage your own successful Google AdWords campaign, you are going to continue to lose customers to your competition. Once you complete follow this book, you will be able to create, develop and optimize a professional Google AdWords campaign that sends high quality traffic to your website, round-the-clock, 7 days a week. I walk you through the most important aspects of Google AdWords with a clear, step-by-step approach. By following along with me, you will see how simple, fun and effective Google AdWords can be. Thank you so much for taking the time to check out my book. I know you're going to absolutely love it, and I can't wait to share my knowledge and experience with you on the inside! What you'll learn Drive Consistent, Round-The-Clock Traffic To Your Website or Landing Page Use Conversion Tracking To Determine The Value Of Your Ad Campaigns Create, Develop and Optimize Your Own Profitable Google AdWords Campaigns Remarket to Your Previous Website Visitors To Get Them Coming Back To Your Site Advertise Your Products And Services Online Effectively Monetize The More Than 6 Billion Daily Searches On Google Boost Traffic and Increase Sales to Your Website Who this course is for: Anyone who wants to master the world's most powerful and popular advertising platform Small Business Owners who want to increase their sales and revenue through their webiste Entrepreneurs who want to leverage the power of the world's most advanced advertising platform to their competitive advantage Marketing professionals who want a deeper understanding of the dynamics of the AdWords auction and step by step instruction how they can succeed with AdWords Students who want to develop a set of professional marketing skills Beginners and more advanced AdWords users who want a closer look at how to set up search campaigns and remarketing ads the right way This course is NOT for you if you are not ready to take your online advertising and marketing seriously If you have ANY product or service that you want to promote, advertise or sell online, this course will give you the best tools and skills to succeed Requirements For This Google AdWords Course you should have a website, landing page or Facebook page that you want to send traffic to. BUT even if you don't have a landing page or website yet, you should still enroll in this AdWords course to become an expert in pay per click advertising All you need is a laptop, tablet or smartphone with an internet connection! NO experience with AdWords required! Our Personal Guarantee We are so confident that methods outlined in this book will help you learn Google ads that we're willing to let you try the book risk-free. If you are not fully satisfied with the product, simply let us know and we will provide a 100% full refund. That's right, a 100% Money-Back Guarantee! What reason do you have to not give this book a try? Why wait any longer? Scroll Up To The Top Of The Page And Click The Orange "Buy Now" Icon On The Right Side, Right Now! Jack Johnson All Rights Reserved
Book Synopsis 19 Google Ads Secrets. Based on $5M cases and tests by : Igor Ivitskiy
Download or read book 19 Google Ads Secrets. Based on $5M cases and tests written by Igor Ivitskiy and published by Igor Ivitskiy. This book was released on 2023-05-01 with total page 116 pages. Available in PDF, EPUB and Kindle. Book excerpt: Are you wondering how Google Ads actually work? It's the key to unlocking significant growth for your business, leading to increased profits 24/7/365. With Google Ads, you can attract the best clients from all over the internet and direct them to your website. Our book, "19 Google Ads Secrets" will teach you the most common mistakes made by new advertisers and how to avoid them. Each page of this book contains pivotal information that will help your profits grow exponentially. The author personally managed budgets totaling half a billion dollars and currently oversee a monthly budget of $13 million. As a recognized expert in the field, I've been invited to speak at conferences in the USA and Europe to share my knowledge with business leaders around the world. If you want to become the most efficient player in your market, order "19 Google Ads Secrets" today and unlock the power of Google Ads for your business!
Book Synopsis Ultimate Guide to Google AdWords by : Perry Marshall
Download or read book Ultimate Guide to Google AdWords written by Perry Marshall and published by Entrepreneur Press. This book was released on 2017-10-10 with total page 344 pages. Available in PDF, EPUB and Kindle. Book excerpt: Covering the latest breaking news in Google AdWords, the fifth edition introduces revised, expanded and new chapters covering Enhanced Campaigns, Google AdWord’s Express, Google’s Product Listing Ads, and the introduction to Google’s Universal Analytics. Nuances in Big Data advertising are also revealed and expanded sections and necessary updates have been added throughout. Updates specific to this edition include: Powerful bidding strategies using remarketing lists for search ads New ad extension features Automation capabilities using AdWords scripts Bonus Online Content that includes links to dozens of resources and tutorials covering: registering a domain name, setting up a website, selecting an email service, choosing a shopping cart service, finding products to sell, and starting up an Google AdWords account Readers are given the latest information paired with current screenshots, fresh examples, and new techniques. Coached by AdWords experts Perry Marshall, Mike Rhodes, and Bryan Todd advertisers learn how to build an aggressive, streamlined AdWords campaign proven to increase their search engine visibility, consistently capture clicks, double their website traffic, and increase their sales. Whether a current advertiser or new to AdWords, this guide is a necessary handbook.
Book Synopsis Optimizing AdWords by : Paige Miller
Download or read book Optimizing AdWords written by Paige Miller and published by Routledge. This book was released on 2016-03-31 with total page 379 pages. Available in PDF, EPUB and Kindle. Book excerpt: Optimizing AdWords provides the information marketers and future marketers need to harness the power of the Google’s AdWords search engine marketing applications. It provides a big picture overview of the AdWords system, helping businesses and individuals decide how to advertise products or their clients’ products. Optimizing AdWords was written for those at every rung of the ladder, from Marketing Directors to small business owners to students just starting out in marketing. This volume is organized around accessibility and ease of use. Author Paige Miller, co-founder of MultiPlanet Marketing Inc., has written this how-to guide to be super easy and fast to read and absorb. It moves you straight to the salient points of the text, allowing readers to take on AdWords in overview before coming back and collecting the finer details. Chapters 1 through 4 cover the basics, while the rest serve as a reference readers can come back to in building and growing campaigns. Using this book, professional marketers and other business professionals can utilize Google AdWords and optimize it for existing marketing strategies, or create whole new campaigns based around the system. Today, given the level of competition for ad positions on Google search pages, success hinges on understanding Google AdWords well enough to outperform competition. This book will provide readers with the knowledge necessary to master Google AdWords.
Book Synopsis Google AdWords For Dummies by : Howie Jacobson
Download or read book Google AdWords For Dummies written by Howie Jacobson and published by John Wiley & Sons. This book was released on 2011-12-06 with total page 451 pages. Available in PDF, EPUB and Kindle. Book excerpt: The fun and friendly guide on getting the most value out of your AdWords campaigns, now updated! Google AdWords is a unique tool that allows you to set your own budget and create ads and choose keywords that are specifically related to your business. This handy guide walks you through the newest tips, tricks, and techniques for maximizing your AdWords campaign. Presenting coverage that is nearly entirely rewritten or revised, this practical guide adds chapters on topics such as ad extensions, feeds for e-commerce, mobile advertising, advanced ad writing, and the new Google display network. In addition, the author provides updates that reflect helpful new best practices. Boasts approximately 85 percent updated or new content Updates popular topics such as experiments, ad extensions, feeds for e-commerce, mobile advertising, advanced ad writing, and more Incorporates changes to the AdWords interfaces Shares best practices in split testing, opt-in landing page structure, and ad group structure Reviews new, free tools included in AdWords as well as new and improved third-party tools With this handy reference by your side, you'll discover the best way to make a Google AdWords campaign to work for you!
