How to Style Your Brand

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Publisher :
ISBN 13 : 9780956454539
Total Pages : 208 pages
Book Rating : 4.4/5 (545 download)

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Book Synopsis How to Style Your Brand by : Fiona Humberstone

Download or read book How to Style Your Brand written by Fiona Humberstone and published by . This book was released on 2015-05 with total page 208 pages. Available in PDF, EPUB and Kindle. Book excerpt: The right brand identity has the power to attract, engage and compel people to do business with you. But for many entrepreneurs, creating an effective brand can be a challenge. Whether you're a start-up on a lemonade budget, or a seasoned entrepreneur planning on working with a professional, an understanding of the process is essential. In this comprehensive workbook, Fiona Humberstone will walk you through the process of styling your brand. From finding your focus, creating an inspirational vision and unlocking the power of colour psychology; Fiona will help you understand the design details that will make your business irresistible. How to Style Your Brand will ensure you get your branding right, first time. In How to Style Your Brand, Fiona shares with you the secrets behind using colour to create an emotive connection; how to use pattern and illustrations to add character and personality and how to carefully select typefaces that add a distinctive and intentional edge to your designs

Grow Your Brand Stylist Business

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Author :
Publisher : Createspace Independent Publishing Platform
ISBN 13 : 9781548586126
Total Pages : 162 pages
Book Rating : 4.5/5 (861 download)

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Book Synopsis Grow Your Brand Stylist Business by : Kerrie Legend

Download or read book Grow Your Brand Stylist Business written by Kerrie Legend and published by Createspace Independent Publishing Platform. This book was released on 2017-07-03 with total page 162 pages. Available in PDF, EPUB and Kindle. Book excerpt: Why Pinterest? Pinterest is an incredible search engine tool that is perfect for bloggers and marketers to grow their businesses online. The trouble is, most website owners either do not have their Pinterest account set up correctly or are not using Pinterest to gain followers, grown their blog and get free website traffic. Imagine a situation or your life if you could... Grow your online traffic and social media following like you couldn't imagine in just an hour a week. Constantly draw in new clients and customers (not to mention traffic) who are excited to hear what you have to say and are more than willing to share it with their friends and followers. A blogger's dream, right?! Become the online leader in your area of expertise. Be the go-to person for in-the-know. Have a social media following that you can rely on to engage with you. To buy your products, services, etc. Have business growth without spending money on ads. Have orders come in and be able to pinpoint exactly where the traffic is coming from. Have extra hours in your day to create amazing content, engage with your audience and spend time enjoying life away from your blog, knowing it will continue growing even while you aren't working (maybe even sleeping!). Practically everything you do will become automated, and you can sit back, smile and go do other fun things. Kerrie Legend developed a course on Pinterest and is sharing her expertise on this amazing online resource so bloggers and marketers like you can benefit and grow. Learn how to design pins, automate using 3rd party services like Tailwind and BoardBooster, and use pins and boards strategically to get viral attention for your website.

Brand Brilliance

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Publisher :
ISBN 13 : 9780956454546
Total Pages : pages
Book Rating : 4.4/5 (545 download)

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Book Synopsis Brand Brilliance by : Fiona Humberstone

Download or read book Brand Brilliance written by Fiona Humberstone and published by . This book was released on 2017-05-01 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:

The Human Centered Brand

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Publisher :
ISBN 13 : 9789534817117
Total Pages : 322 pages
Book Rating : 4.8/5 (171 download)

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Book Synopsis The Human Centered Brand by : Nela Dunato

Download or read book The Human Centered Brand written by Nela Dunato and published by . This book was released on 2018-10-04 with total page 322 pages. Available in PDF, EPUB and Kindle. Book excerpt: Promote your business with clarity, ease, and authenticity. The Human Centered Brand is a practical branding guide for service based businesses and creatives, that helps you grow meaningful relationships with your clients and your audience. If you're a writer, marketing consultant, creative agency owner, lawyer, illustrator, designer, developer, psychotherapist, personal trainer, dentist, painter, musician, bookkeeper, or other type of service business owner, the methods described in this book will assist you in expressing yourself naturally and creating a resonant, remarkable, and sustainable brand. Read this book to learn: Why conventional branding approaches don't work for service based businesses. How to identify your core values and use them in your business and marketing decisions. Different ways you can make your business unique among all the competition. How to express yourself verbally through your website, emails, articles, videos, talks, podcasts... What makes your "ideal clients" truly ideal, and how to connect with real people who appreciate you as you are. How to craft an effective tagline. What are the most important elements of a visual brand identity, and how to use them to design your own brand. How to craft an exceptional client experience and impress your clients with your professionalism. How your brand relates to your business model, pricing, company culture, fashion style, and social impact. Whether you're a complete beginner or have lots of experience with marketing and design, you'll get new insights about your own brand, and fresh ideas you'll want to implement right away. The companion workbook, checklists, templates, and other bonuses ensure that you not only learn new information, but create a custom brand strategy on your own. Learn more at humancenteredbrand.com

Business in Blue Jeans

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Publisher : Sound Wisdom
ISBN 13 : 1937879216
Total Pages : 256 pages
Book Rating : 4.9/5 (378 download)

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Book Synopsis Business in Blue Jeans by : Susan Baroncini-Moe

Download or read book Business in Blue Jeans written by Susan Baroncini-Moe and published by Sound Wisdom. This book was released on 2013-06-04 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt: The world no longer defines successful businesspeople by their suit and ties. Today we live in a world where any entrepreneur can create a successful, profitable, enjoyable business in whatever style suits him or her the best. And hey, if putting on a suit and heading for your corporate office is what works best for you, that's great. But if throwing on your favorite pair of blue jeans and heading for the beach works better, that's cool too. In Business in Blue Jeans: How to Have a Successful Business on Your Own Terms, in Your Own Style, you'll learn how to create and grow a business that works for you. More than just a "how to" guide, Business in Blue Jeans, contains actionable, practical that show you how to: Break through the "brain junk" that's been getting in your way to starting a business. Develop a business idea (or hone the one you already have) with real potential for success. Package your idea to attract the people who want what you have to offer and will pay for it. Become visible to your potential customers and clients so that they think of you first. Stand head and shoulders above your competitors without spending an extra dime. Build a community and network that includes the support and the connections you need, drawing people in instead of pushing them away. Hire, train, and manage a team as your business grows so that it's never out of control (and so you can hit the beach!). We live in an ever-changing economy and that can make starting and growing a business seem daunting. But with the right guidance, you, too, can have successful business that makes everything else that you want in life possible.

Moving Your Brand Up the Food Chain

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Publisher : Dog Ear Publishing
ISBN 13 : 1457559293
Total Pages : 214 pages
Book Rating : 4.4/5 (575 download)

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Book Synopsis Moving Your Brand Up the Food Chain by : Patrick Nycz

Download or read book Moving Your Brand Up the Food Chain written by Patrick Nycz and published by Dog Ear Publishing. This book was released on 2017-11-01 with total page 214 pages. Available in PDF, EPUB and Kindle. Book excerpt: The food industry is on the verge of a revolution, with smaller, local and regional food brands finding big potential for growth. The increasing influence of millennials on consumer tastes, the desire for products produced locally, and mistrust of big food companies open opportunities to small and medium-sized food companies. An experienced consumer packages goods marketer and his team have created a book to help navigate the looming volatility in the food industry. For instance, the U.S. Department of Agriculture predicts that the sales of locally produced foods, which reached $12 billion in 2014, will soar to $20 billion by 2019. A 2015 study by the Food Marketing Institute and the Grocery Manufacturers Association found that smaller and private food brand manufacturers grew 4 percent vs. the 25 biggest U.S. food and beverage manufacturers, who grew 1 percent between 2009 and 2013. Moving Your Brand Up the Food Chain offers practical tips to help local, small and emerging food brands compete against the big brands to grow their market share. Interviews and survey answers from industry professionals provide invaluable information. The book covers the retail buyer’s perspective, marketing, external market factors, brand development, packaging, brand management, strategic product development, and more. Such details are critical if local, smaller or regional food brands hope to grow their businesses and move up the food chain.

Starting Your Career as a Photo Stylist

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Publisher : Simon and Schuster
ISBN 13 : 1621535983
Total Pages : 280 pages
Book Rating : 4.6/5 (215 download)

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Book Synopsis Starting Your Career as a Photo Stylist by : Susan Linnet Cox

Download or read book Starting Your Career as a Photo Stylist written by Susan Linnet Cox and published by Simon and Schuster. This book was released on 2012-04-01 with total page 280 pages. Available in PDF, EPUB and Kindle. Book excerpt: This invaluable career manual explores the numerous directions a career in photo styling can take. Starting Your Career as a Photo Stylist prepares new and working stylists with in-depth information on food styling, fashion styling, and six other areas of specialization. Readers will also learn everything they need to know about practical aspects of the profession, including production, casting, location scouting, working with a photo crew, creating a portfolio, and marketing their work. Established stylists will benefit from tips on how to develop and sustain their freelance careers, and business forms will provide aspiring stylists with a head start on building their businesses. Interviews with working stylists offer insight into what it takes to thrive in their line of work. Written by a stylist with over twenty years of experience, Starting Your Career as a Photo Stylist is the ultimate guide to this little-known and exciting career!

Style Therapy

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Publisher : Abrams
ISBN 13 : 1647002966
Total Pages : 309 pages
Book Rating : 4.6/5 (47 download)

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Book Synopsis Style Therapy by : Lauren Messiah

Download or read book Style Therapy written by Lauren Messiah and published by Abrams. This book was released on 2021-04-27 with total page 309 pages. Available in PDF, EPUB and Kindle. Book excerpt: Get ready to be the best-dressed in the room! Personal styling and life coaching come together in this action-filled guide to curating a closet that supports your goals and takes the stress out of getting dressed. Hollywood stylist-turned-entrepreneur Lauren Messiah helps you identify and clear the roadblocks that hold you back from putting the best (and best-dressed) version of yourself out into the world. Style Therapy is your thirty-day action plan to define and build your style week by week. You'll learn how to: Shop like a stylist and make your shopping trips quick, easy, and efficient. Find clothes that actually fit you, and end dressing room frustration forever. Choose the perfect outfit from your closet in five minutes flat. Keep your look fresh and your style up-to-date from season to season, without having to reinvent the wheel every few months. Slipping back into bad habits is no longer an option. This guide breaks down the process into manageable, helpful, and encouraging steps to help you redefine your personal style!

Engagement Marketing

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Publisher : John Wiley & Sons
ISBN 13 : 1118101022
Total Pages : 224 pages
Book Rating : 4.1/5 (181 download)

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Book Synopsis Engagement Marketing by : Gail F. Goodman

Download or read book Engagement Marketing written by Gail F. Goodman and published by John Wiley & Sons. This book was released on 2012-05-01 with total page 224 pages. Available in PDF, EPUB and Kindle. Book excerpt: A definitive guide to growing your small business through "Engagement Marketing" As a small business owner, you've always relied on word-of-mouth referrals to grow your business. Thanks to social media—and its nimble partner, mobile technology—it's now easier than ever to turn customers and clients into engaged fans who spread the word about your business across a variety of online platforms. And that's what Engagement Marketing is all about. Written for anyone who owns or manages a small business or non-profit, this book is filled with practical, hands-on advice based on the author's experience of working with thousands of small businesses for over a decade. You'll learn how to attract new prospects—as well as how to increase repeat sales—using your existing customers and social networks. Learn how to create customer experiences that increase positive customer reviews and endorsements Get practical advice on how to entice people to join your social networks and run engagement campaigns that increase visibility—and endorsements—for your business Understand why engagement is so important—and how you can use it to turn passionate fans in your social networks into tomorrow's new business Author Gail Goodman is CEO of Constant Contact, America's leading email and social media marketing company for small businesses Engagement Marketing will help you make a bigger name for your company, build your network, and reach your goals.

You Know it's a Verb, Right?

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Publisher : The Unapologetic Voice House
ISBN 13 : 1735974846
Total Pages : 113 pages
Book Rating : 4.7/5 (359 download)

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Book Synopsis You Know it's a Verb, Right? by : Dr. Wayne Applewhite

Download or read book You Know it's a Verb, Right? written by Dr. Wayne Applewhite and published by The Unapologetic Voice House . This book was released on 2021-02-16 with total page 113 pages. Available in PDF, EPUB and Kindle. Book excerpt: You Know it’s a Verb, Right? begins a new discussion with bold, yet simple and timeless concepts about leadership. It demonstrates how leadership must become a verb and positively develop individuals across the leadership spectrum who believe there is more to leadership than meets the eye. Taking you through the tenets of leadership and how a consistent practice that begins with an above reproach moral compass paves the way for leadership growth and development, You Know it’s a Verb, Right? affirms you can become better leaders, whether you are at the start of your leadership journey or already in a leadership position. Using everyday language, You Know it’s a Verb, Right? is a roadmap with real-life examples that helps you bridge the gap between your technical skills and the leadership skills required to successfully guide individuals, teams, and organizations. You will embark on a practice that demonstrates that leadership does not happen because you sat in a semester class or because you are a pioneer in your field. It happens because you prepare for it.

Hair Stylist Vibe

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Publisher :
ISBN 13 : 9780578530277
Total Pages : 165 pages
Book Rating : 4.5/5 (32 download)

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Book Synopsis Hair Stylist Vibe by : Shirley Rose

Download or read book Hair Stylist Vibe written by Shirley Rose and published by . This book was released on 2019-08-07 with total page 165 pages. Available in PDF, EPUB and Kindle. Book excerpt: Hair Stylist Vibe was written to help stylists succeed in the industry. In this book you will gain tips on becoming a successful stylist through marketing your business, focusing on your guests, finding the right salon fit for yourself, taking care of you, and all the other "little" things that you can do for your clients that will keep them happily coming back.

Fashion Stylist's Handbook

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Publisher : Laurence King Publishing
ISBN 13 : 1786271141
Total Pages : 273 pages
Book Rating : 4.7/5 (862 download)

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Book Synopsis Fashion Stylist's Handbook by : Danielle Griffiths

Download or read book Fashion Stylist's Handbook written by Danielle Griffiths and published by Laurence King Publishing. This book was released on 2012-08-27 with total page 273 pages. Available in PDF, EPUB and Kindle. Book excerpt: With its tutorial-based approach, this is a practical guide to both hand- and computer-drawn design. Readers will learn to think three-dimensionally and build complex design ideas that are structurally sound and visually clear. The book also illustrates how these basic skills underpin the use of computer-aided design and graphic software. While these applications assist the designer in creating physical products, architectural spaces and virtual interfaces, a basic knowledge of sketching and drawing allows the designer to fully exploit the software. Foundational chapters show how these technical skills fit into a deeper and more intuitive feeling for visualisation and representation, while featured case studies of leading designers, artists and architects illustrate the full range of different drawing options available. Hundreds of hand-drawn sketches and computer models have been specially created to demonstrate critical geometry and show how to build on basic forms and exploit principles of perspective to develop sketches into finished illustrations. There's also advice on establishing context, shading and realizing more complex forms.

Brand Admiration

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Publisher : John Wiley & Sons
ISBN 13 : 1119308070
Total Pages : 288 pages
Book Rating : 4.1/5 (193 download)

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Book Synopsis Brand Admiration by : C. Whan Park

Download or read book Brand Admiration written by C. Whan Park and published by John Wiley & Sons. This book was released on 2016-09-16 with total page 288 pages. Available in PDF, EPUB and Kindle. Book excerpt: Brand Admiration uses deep research on consumer psychology, marketing, consumer engagement and communication to develop a powerful, integrated perspective and innovative approach to brand management. Using numerous real-world examples and backed by research from top notch academics, this book describes how companies can turn a product, service, corporate, person or place brand into one that customers love, trust and respect; in short, how to make a brand admired. The result? Greater brand loyalty, stronger brand advocacy, and higher brand equity. Admired brands grow more revenue in a more efficient way over a longer period of time and with more opportunities for growth. The real power of Brand Admiration is that it provides concrete, actionable guidance on how brand managers can make customers (and employees) admire a brand. Admired brands don't just do the job; they offer exactly what customers need (enabling benefits), in way that's pleasing, fun, interesting, and emotionally involving (enticing benefits), while making people feel good about themselves (enriching benefits). Providing these benefits, called 3 Es, is foundational to building , strengthening and leveraging brand admiration. In addition, the authors articulate a common-sense and action based measure of brand equity, and they develop dashboard metrics to diagnose if there are any 'canaries in the coal mine', and if so, what to do next. In short, Brand Admiration provides a coherent, cohesive approach to helping the brand stand the test of time. A well-designed, well-managed brand becomes a part of the public consciousness, and ultimately, a part of the culture. This trajectory is the fruit of decisions made from an integrated strategic standpoint. This book shows you how to shift the process for your brand, with practical guidance and an analytical approach.

How to Market to People Not Like You

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Publisher : John Wiley & Sons
ISBN 13 : 1118015002
Total Pages : 246 pages
Book Rating : 4.1/5 (18 download)

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Book Synopsis How to Market to People Not Like You by : Kelly McDonald

Download or read book How to Market to People Not Like You written by Kelly McDonald and published by John Wiley & Sons. This book was released on 2011-02-11 with total page 246 pages. Available in PDF, EPUB and Kindle. Book excerpt: Reach new and diverse customer groups and expand your market share The standard approach to marketing is to look for as many people as possible who fit one core customer profile. How to Market to People Not Like You challenges this traditional thinking about core customer bases, giving you a new approach to expand your customer base and your business. Arguing for focusing on customer values rather than demographics, How to Market to People Not Like You reveals how you can grow business and profits by targeting those who are different from your core audience, rather than those who share similarities. Reach unfamiliar new market segments with your products Learn how to engage micro-segmented customer groups Author's company was named one of the top ad agencies in the US by Ad Age Find out How to Market to People Not Like You, understand the needs and values that distinguish diverse customers, and reach their hearts, minds, and wallets.

Million Dollar Stylist

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Publisher :
ISBN 13 : 9781935020257
Total Pages : pages
Book Rating : 4.0/5 (22 download)

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Book Synopsis Million Dollar Stylist by : Marquetta Breslin

Download or read book Million Dollar Stylist written by Marquetta Breslin and published by . This book was released on 2015-03-01 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: Marquetta Breslin teaches hair stylists and beauty professionals from around the world how to build a successful business, gain the freedom they deserve, and live life on their own terms. Million Dollar Stylist® is about taking your skills and love for doing hair and creating a future you never thought possible. It's about enjoying a level of freedom you've never experienced before.It's not a concept or a get-rich-quick strategy. It's about developing a completely new mindset and a brand new way to approach being a hair stylist. This book will change the way you attract clients, the way you think about your career, and the way you go about being a stylist for the rest of your life.Gone are the days of constantly chasing new clients and relying on a single stream of income from standing behind the chair for hours on end. You were made to create and do more! Million Dollar Stylist® teaches you a new way to look at being a stylist. It shows you that doing hair is just one way to create income and freedom for yourself.Marquetta Breslin reveals how you can finally live life on your own terms and have the freedom you've always wanted while still doing what you love: hair!

The Retail Start-Up Book

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Publisher : Kogan Page Publishers
ISBN 13 : 074948473X
Total Pages : 273 pages
Book Rating : 4.7/5 (494 download)

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Book Synopsis The Retail Start-Up Book by : Rowland Gee

Download or read book The Retail Start-Up Book written by Rowland Gee and published by Kogan Page Publishers. This book was released on 2019-05-03 with total page 273 pages. Available in PDF, EPUB and Kindle. Book excerpt: The retail market in the UK is worth more than £400 billion annually and employs over 3 million workers, while in the US 29 million people create over USD $4 trillion of revenue through the industry. Despite the challenge to establish stores and big-box retailers, there's a rapid increase in the number of retail start-ups and consistent growth in the independent sector. From beard shops and barbers, through cafes and coffee shops, to 'retailment' concept stores and boutique consumer-focused experiences, the specialist retail sector is booming. The Retail Start-Up Book provides clear guidance and advice on how to develop a winning retail strategy that seamlessly merges online and offline tactics. Introducing the science of shopping and how to understand customer behaviours and needs, it explores the essential steps of developing a business plan, marketing and promoting a business and advising on buying and visual merchandising. Building on years of retail experience nationally and internationally, in large groups and with independent retailers, The Retail Start-Up Book meticulously provide invaluable practical insights to help new retailers hit the floor running, or more established organizations grow their business and nurture their profits.

Little Me Big Business

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Publisher : Morgan James Publishing
ISBN 13 : 1683508521
Total Pages : 182 pages
Book Rating : 4.6/5 (835 download)

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Book Synopsis Little Me Big Business by : Nadia Finer

Download or read book Little Me Big Business written by Nadia Finer and published by Morgan James Publishing. This book was released on 2018-06-05 with total page 182 pages. Available in PDF, EPUB and Kindle. Book excerpt: Little Me, Big Business presents the secret of scaling a solo business the smart way, so business owners can go global from their sofa. It’s for solo business owners who want to make more money, but don’t have any more hours in the day—lone rangers who don’t want just a hobby business, but the real deal. Little Me, Big Business is the ultimate how-to on scaling a business so that it has massive impact while staying small and stress free. Business coach Nadia Finer reveals how business owners can work from home, in the time they have available, while reaching more people and making more money. Rather than working more, business owners learn to work smarter, adapt their audience, find new revenue streams, tweak their business model, and get clever with pricing, sales, and marketing. With Nadia’s help, anyone can follow the five simple steps to create a Little Big Business that fits into their life.