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Grasped Psychology Of Persuasion In Marketing
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Book Synopsis GRASPED Psychology of Persuasion in Marketing by : Steven Brough
Download or read book GRASPED Psychology of Persuasion in Marketing written by Steven Brough and published by GRASPED Digital. This book was released on 2024-04-13 with total page 41 pages. Available in PDF, EPUB and Kindle. Book excerpt: "GRASPED Psychology of Persuasion in Marketing: Vol. 10 The Science of Subtle Seduction" masterfully explores the intersection of psychology and marketing, illuminating the core principles that drive consumer behavior. This volume is a treasure trove of insights, offering readers a detailed guide on crafting compelling marketing strategies that ethically leverage psychological principles for enhanced consumer engagement and decision-making. This document uniquely combines the science of persuasion with ethical marketing practices, offering a deep dive into how psychological principles can be applied to marketing strategies. It distinguishes itself with a focus on ethical considerations, ensuring that marketers not only understand how to influence consumer behavior but also do so with integrity, making it an indispensable resource for professionals looking to navigate the complexities of modern marketing with ethical finesse.
Download or read book Pre-Suasion written by Robert Cialdini and published by Simon and Schuster. This book was released on 2016-09-06 with total page 469 pages. Available in PDF, EPUB and Kindle. Book excerpt: The acclaimed New York Times and Wall Street Journal bestseller from Robert Cialdini—“the foremost expert on effective persuasion” (Harvard Business Review)—explains how it’s not necessarily the message itself that changes minds, but the key moment before you deliver that message. What separates effective communicators from truly successful persuaders? With the same rigorous scientific research and accessibility that made his Influence an iconic bestseller, Robert Cialdini explains how to prepare people to be receptive to a message before they experience it. Optimal persuasion is achieved only through optimal pre-suasion. In other words, to change “minds” a pre-suader must also change “states of mind.” Named a “Best Business Books of 2016” by the Financial Times, and “compelling” by The Wall Street Journal, Cialdini’s Pre-Suasion draws on his extensive experience as the most cited social psychologist of our time and explains the techniques a person should implement to become a master persuader. Altering a listener’s attitudes, beliefs, or experiences isn’t necessary, says Cialdini—all that’s required is for a communicator to redirect the audience’s focus of attention before a relevant action. From studies on advertising imagery to treating opiate addiction, from the annual letters of Berkshire Hathaway to the annals of history, Cialdini outlines the specific techniques you can use on online marketing campaigns and even effective wartime propaganda. He illustrates how the artful diversion of attention leads to successful pre-suasion and gets your targeted audience primed and ready to say, “Yes.” His book is “an essential tool for anyone serious about science based business strategies…and is destined to be an instant classic. It belongs on the shelf of anyone in business, from the CEO to the newest salesperson” (Forbes).
Book Synopsis GRASPED Copywriting by : Steven Brough
Download or read book GRASPED Copywriting written by Steven Brough and published by GRASPED Digital. This book was released on 2024-03-19 with total page 67 pages. Available in PDF, EPUB and Kindle. Book excerpt: GRASPED Copywriting Understanding the Psychology of Persuasion dives deep into the art and science of copywriting, focusing on the critical role of persuasion in crafting messages that resonate with audiences and drive action. This comprehensive guide offers a detailed exploration of the psychological principles behind effective communication, providing readers with the tools and insights needed to create compelling marketing materials. From the basics of persuasive language to advanced techniques in digital copywriting, including SEO and content optimization, this book covers a wide range of topics essential for anyone looking to enhance their copywriting skills. Through real-world examples, case studies, and practical exercises, readers are guided on a journey to master the craft of persuasive writing, making it an indispensable resource for marketers, content creators, and anyone interested in the power of words to influence and motivate. Psychological Depth: Delving into the psychological principles that make copy persuasive, offering readers a deeper understanding of how to connect with their audience on an emotional and cognitive level. Comprehensive Coverage: From traditional advertising copy to modern digital content strategies, including SEO and social media marketing, providing a one-stop resource for all aspects of persuasive copywriting. Practical Exercises and Real-World Examples: Includes interactive workshops, exercises, and analysis of successful and unsuccessful marketing campaigns, enabling readers to apply their learning in practical scenarios. Ethical Considerations: Emphasizes the importance of ethical persuasion, helping readers navigate the fine line between influence and manipulation while maintaining trust and integrity in their communications.
Book Synopsis GRASPED WITCHCRAFT by : Steven Brough
Download or read book GRASPED WITCHCRAFT written by Steven Brough and published by GRASPED Digital. This book was released on 2024-03-19 with total page 38 pages. Available in PDF, EPUB and Kindle. Book excerpt: "GRASPED WITCHCRAFT: Navigating the Dark Arts of Internet Marketing" embarks on an enlightening journey into the mystical world of digital marketing, where ancient wisdom meets modern strategy. This captivating book explores the ethereal and often shadowy realm of online marketing, drawing parallels between witchcraft's arcane practices and the techniques used in the digital marketplace. Readers are guided through enchanted forests and dark labyrinths, uncovering the secrets of persuasive communication, the power of SEO potions, and the dark wizards of unethical marketing. Along the way, the narrative weaves in lessons on the ethical use of these powers, emphasizing the importance of integrity and the dangers of succumbing to the dark arts for fleeting success. It's an essential grimoire for the digital age, offering a unique perspective on internet marketing strategies while advocating for ethical practices that respect both the audience and the sacred balance of the digital ecosystem. Mystical Framework: Uses the engaging metaphor of witchcraft to explain internet marketing strategies, making complex concepts accessible and memorable. Ethical Focus: Highlights the ethical considerations in digital marketing, encouraging readers to practice their craft with integrity and respect for their audience. Comprehensive Coverage: Offers insights into various aspects of digital marketing, from SEO and content marketing to social media and crisis management, all through an enchanting narrative. Practical Wisdom: Blends ancient wisdom with modern marketing techniques, providing practical advice alongside ethical reflections to guide readers in navigating the digital realm responsibly.
Book Synopsis Body Language in Sales by : Simone Janson
Download or read book Body Language in Sales written by Simone Janson and published by Best of HR - Berufebilder.de®. This book was released on 2024-09-02 with total page 131 pages. Available in PDF, EPUB and Kindle. Book excerpt: Also in the 6th revised and improved edition, published by a government-funded publisher involved in EU programs and a partner of the Federal Ministry of Education, you receive the concentrated expertise of renowned experts (overview in the book preview), as well as tailored premium content and access to travel deals with discounts of up to 75%. At the same time, you do good and support sustainable projects. Because who wants to convince customers of a service sustainably, does well to deal with the effect of his body language on other people. Unconsciously, potential customers notice very quickly if someone tries to persuade them or to talk them into something. The reason: conversation partners recognize lies and manipulation very precisely and thus quickly lose trust. However, if you are a sales or marketing expert and know how to use your gestures and facial expressions in a targeted manner, you can use them for your sales success and thus achieve the greatest possible profit. With its "Info on Demand" concept, the publisher not only participated in an EU-funded program but was also awarded the Global Business Award as Publisher of the Year. Therefore, by purchasing this book, you are also doing good: The publisher is financially and personally involved in socially relevant projects such as tree planting campaigns, the establishment of scholarships, sustainable living arrangements, and many other innovative ideas. The goal of providing you with the best possible content on topics such as career, finance, management, recruiting, or psychology goes far beyond the static nature of traditional books: The interactive book not only imparts expert knowledge but also allows you to ask individual questions and receive personal advice. In doing so, expertise and technical innovation go hand in hand, as we take the responsibility of delivering well-researched and reliable content, as well as the trust you place in us, very seriously. Therefore, all texts are written by experts in their field. Only for better accessibility of information do we rely on AI-supported data analysis, which assists you in your search for knowledge. You also gain extensive premium services: Each book includes detailed explanations and examples, making it easier for you to successfully use the consultation services, freeky available only to book buyers. Additionally, you can download e-courses, work with workbooks, or engage with an active community. This way, you gain valuable resources that enhance your knowledge, stimulate creativity, and make your personal and professional goals achievable and successes tangible. That's why, as part of the reader community, you have the unique opportunity to make your journey to personal success even more unforgettable with travel deals of up to 75% off. Because we know that true success is not just a matter of the mind, but is primarily the result of personal impressions and experiences. Publisher and editor Simone Janson is also a bestselling author and one of the 10 most important German bloggers according to the Blogger Relevance Index. Additionally, she has been a columnist and author for renowned media such as WELT, Wirtschaftswoche, and ZEIT - you can learn more about her on Wikipedia.
Book Synopsis Persuasive Communication, Third Edition by : James B. Stiff
Download or read book Persuasive Communication, Third Edition written by James B. Stiff and published by Guilford Publications. This book was released on 2016-08-22 with total page 401 pages. Available in PDF, EPUB and Kindle. Book excerpt: Providing an accessible integration of theory and research methods, this text prepares students to critically analyze persuasive appeals and to design effective messages and campaigns. The book draws on key ideas from both communication and social psychology to explore the mutual influence of cognitive and affective processes and the characteristics and production of messages. It gives the reader a solid grasp of foundational issues in persuasion research, the core components of persuasive transactions, and major theoretical models. Instructive concrete examples illustrate applications of the concepts in such settings as health promotion, political campaigns, the courtroom, and advertising. ÿ New to This Edition *Engaging topic boxes on college drinking, attitudes about same-sex marriage, the "birther" movement, and other timely issues. *New or expanded discussions of the integrative model of behavioral prediction, the use of guilt appeals, social media, individualized tailoring of political messages, and numerous other topics. *The latest data and theoretical perspectives. *Epilogue on current and future trends in the field.
Book Synopsis 13 GRASPED Personas in Copywriting by : Steven Brough
Download or read book 13 GRASPED Personas in Copywriting written by Steven Brough and published by GRASPED Digital. This book was released on 2024-02-21 with total page 26 pages. Available in PDF, EPUB and Kindle. Book excerpt: Explore the pivotal roles in copywriting that transform strategy into persuasive narratives. This book offers a deep dive into the art of crafting compelling content that resonates with audiences, driving engagement and conversion through strategic communication. Unveils the collaborative essence of copywriting, spotlighting the diverse expertise that contributes to successful marketing campaigns. It emphasizes the blend of creativity, strategy, and data analysis in crafting messages that not only inform but also persuade and inspire action. Embarks on an exploration of the art and science of copywriting, introducing the key personas that bring marketing messages to life. It sets the stage for understanding the strategic, creative, and analytical roles that underpin successful content. List of Personas The Copywriter The Content Strategist The SEO Specialist The Marketing Manager The Analytics Specialist The Legal Advisor These personas represent the heart of copywriting efforts, each contributing their unique skills to the creation of content that engages, persuades, and achieves marketing objectives.
Book Synopsis The Dynamics of Persuasion by : Richard M. Perloff
Download or read book The Dynamics of Persuasion written by Richard M. Perloff and published by Routledge. This book was released on 2016-12-19 with total page 800 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Dynamics of Persuasion has been a staple resource for teaching persuasion for nearly two decades. Author Richard M. Perloff speaks to students in a style that is engaging and informational, explaining key theories and research as well as providing timely and relevant examples. The companion website includes materials for both students and instructors and expanding the pedagogical utilities. The sixth edition includes: updated theoretical and applied research in a variety of areas, including framing, inoculation, and self-affirmation; new studies of health campaigns; expanded coverage of social media marketing; enhanced discussion of the Elaboration Likelihood Model in light of continued research and new applications to everyday persuasion. The fundamentals of the book – emphasis on theory, clear-cut explanation of findings, in-depth discussion of persuasion processes and effects, and easy-to-follow real-world applications – continue in the sixth edition.
Book Synopsis Webs of Influence by : Nathalie Nahai
Download or read book Webs of Influence written by Nathalie Nahai and published by Pearson UK. This book was released on 2012-12-14 with total page 274 pages. Available in PDF, EPUB and Kindle. Book excerpt: As legions of businesses scramble to set up virtual-shop, we face an unprecedented level of competition to win over and keep new customers online. At the forefront of this battleground is your ability to connect with your customers, nurture your relationships and understand the psychology behind what makes them click. In this book The Web Psychologist, Nathalie Nahai, expertly draws from the worlds of psychology, neuroscience and behavioural economics to bring you the latest developments, cutting edge techniques and fascinating insights that will lead to online success. Webs of Influence delivers the tools you need to develop a compelling, influential and profitable online strategy which will catapult your business to the next level – with dazzling results.
Download or read book Sell Like Titans written by Sam Amoo and published by Sam Amoo Publishing. This book was released on 2022-11-21 with total page 113 pages. Available in PDF, EPUB and Kindle. Book excerpt: Do You Want to Learn the Marketing Principles of World Class Marketers and Translate Them Into Marketing Tactics That Will Get You Results You Can Be Proud Of? You can master the art of sales and marketing, but you can only do it if you understand the psychology of persuasion, marketing, motivation, choice, advertising and branding. This book teaches you Everything you need to know to transform your business into a top-notch operation. It reveals the everyday rules and power of the marketing tactics, routines, the million dollar habits of billionaires and world-class performers and marketers - how they get their messages across, who they are trying to attract, and why - The simple path to wealth building. This book will change everything you thought you knew about the psychology of marketing, psychology of branding, influence of the psychology of persuasion, psychology of motivation, psychology of choice, psychology of money, psychology of advertising, and consumer behavior. If you are resolute about growing your business, understanding these is critical. It is not enough to know what people want; you have to understand why they want it. You won't just learn how to implement some of the tactics used by the top-ranked marketers of today, you'll also understand what makes these marketers so effective, which is the code of the extraordinary mind. In Gap selling, we explicitly say, “don't sell to need!” Selling to need stunts the sale and puts the salesperson in the cheap seats. Gap Selling provides a framework for gaining your prospects' attention, getting them to trust you enough to tell you about their problems, and provide you with a way to get them to buy. If you want to transform your business into a powerhouse, then you need to learn the million dollar habits - the most powerful marketing technique and tactic that top marketers in every industry are using today. You need to learn how to tap into the psychological and behavioral patterns of the biggest customers on earth. It is the secret behind how I raised myself from failure to success. This book teaches you how to do exactly the same. In this book you will learn; How to use psychology of persuasion to create highly-converting customer experiences. The latest data on consumer behavior, motivation, and decision-making. The psychology of branding. How to leverage marketing and advertising to grow your business. And much, more. The world is full of entrepreneurs, each hoping to sell like a titan. We want to be bigger, faster, and smarter, but to achieve our goals, we have to understand how the market operates. If you’re looking to transform your business, then you don’t want to miss this book. It’s a must read for every entrepreneur, salesperson, business owner, marketer, public speaker, and anyone looking to transform their life, business, and world. Furthermore, this book will teach you how to create a persuasive marketing message that gets results. It will teach you to communicate with people so they want to buy from you, and how to get people to like, trust, and believe in you. It will also teach you how to make them do what you want them to do, and how to become the most influential person in the world by mastering the art of persuasion. "Sell Like Titans" is the ultimate sales machine with the culmination of research to eventually transform your business from good to great. In addition to teaching you the science behind why things work, I explained how to use this million dollar habits and knowledge to market to your target audience with unprecedented success. Get My New Book and Learn How to Attract Customers and Scale Your Business like a World Class Marketer
Book Synopsis Methods of Persuasion by : Nick Kolenda
Download or read book Methods of Persuasion written by Nick Kolenda and published by . This book was released on 2013 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Using principles from cognitive psychology, Nick Kolenda developed a unique way to subconsciously influence people's thoughts. He developed a "mind reading" stage show depicting that phenomenon, and his demonstrations have been seen by over a million people across the globe. Methods of Persuasion reveals that secret for the first time. You'll learn how to use those principles to influence people's thoughts in your own life."--Publisher's description.
Book Synopsis The Psychology of Attitudes and Attitude Change by : Gregory R. Maio
Download or read book The Psychology of Attitudes and Attitude Change written by Gregory R. Maio and published by SAGE Publications. This book was released on 2009 with total page 289 pages. Available in PDF, EPUB and Kindle. Book excerpt: Written by two world-leading academics in the field of attitudes research, is a brand new textbook that gets to the very heart of this fascinating and far-reaching field. Greg Maio and Geoffrey Haddock describe how scientific methods have been used to better understand attitudes and how they change. With the aid of a few helpful metaphors, the text provides readers with a grasp of the fundamental concepts for understanding attitudes and an appreciation of the scientific challenges that lay ahead.
Download or read book GRASPED Gangster written by Steven Brough and published by GRASPED Digital. This book was released on 2024-03-19 with total page 69 pages. Available in PDF, EPUB and Kindle. Book excerpt: "GRASPED Gangster: Marketing Strategies of Gangs" is a gripping and insightful exploration into the underworld's marketing mechanisms, revealing how gangs employ sophisticated strategies to instill fear, command loyalty, and dominate territories. Through a series of ten meticulously researched chapters, the author delves into the psychological warfare and branding techniques that transform criminal organizations into powerful brands within their communities. From the terror-inducing use of symbols and colors to the digital battlegrounds of social media intimidation, this book unveils the sinister yet fascinating ways gangs achieve their ends. The narrative is as enlightening as it is chilling, providing a rare glimpse into the mechanics of power and fear that operate in the shadows of society. The author skillfully intertwines academic analysis with real-world examples, making the complex dynamics of gang marketing strategies both accessible and compelling. The book does not shy away from the dark reality of its subject matter, confronting the reader with the stark terror that underpins gang activities. Yet, it remains objective, offering a nuanced understanding of the implications of these strategies on both individuals and communities. "GRASPED Gangster" stands out for its daring approach to a topic often left in the dark, offering valuable insights not only for law enforcement and sociologists but for anyone interested in the darker aspects of human behavior and organizational strategy. Dare to delve into the darkness with "GRASPED Gangster," the only book that exposes the underworld's marketing genius, blending chilling real-world insights with groundbreaking analysis. This book is a must-read for those brave enough to explore how fear, loyalty, and power are cultivated in society's shadows, offering invaluable lessons on the depths of human manipulation and the pervasive influence of terror. Whether you're a professional in law enforcement, sociology, marketing, or simply fascinated by the psychology of influence, "GRASPED Gangster" offers a unique lens through which to understand the complexities of gang strategies. Step into the shadows and uncover the secrets behind the sinister branding that rules the underworld.
Book Synopsis Careers in Psychology by : Tara L. Kuther
Download or read book Careers in Psychology written by Tara L. Kuther and published by SAGE Publications. This book was released on 2019-07-24 with total page 313 pages. Available in PDF, EPUB and Kindle. Book excerpt: Connecting career aspirations with the post-college world is crucial for students today. Learners must keep sight of future career opportunities while exploring a broad expanse of degrees paths and career options. Careers in Psychology, Fifth Edition helps students navigate and plan for their futures by offering exposure to the rich careers in each subfield of psychology and prompting students to consider the what, why and how of each option. In doing so, the text supports students as they determine whether a major and career in psychology is for them. Offering salary and career information, advice on getting a job after graduation, and information on applying to graduate school in psychology Tara L. Kuther and Robert D. Morgan support students in making an educated decision about their futures and career options.
Book Synopsis COPYWRITING FOR BEGINNERS: MASTERING THE ART OF PERSUASION by : Saurabh Singh Chauhan
Download or read book COPYWRITING FOR BEGINNERS: MASTERING THE ART OF PERSUASION written by Saurabh Singh Chauhan and published by Saurabh Singh Chauhan. This book was released on 2021-02-01 with total page 157 pages. Available in PDF, EPUB and Kindle. Book excerpt: Your welcome to COPYWRITING FOR BEGINNERS: MASTERING THE ART OF PERSUASION - A STEP – BY – STEP FULL GUIDANCE HOW TO WRITE & SELLS. Welcome to the world of copywriting Importance of persuasive writing in marketing and communication What to expect from the book "Copywriting is the art of creating magic with words, transforming ideas into captivating stories that move hearts and inspire action." - Ann Handley Welcome to the World of Copywriting Welcome aboard! In the exhilarating world of copywriting, the power of words knows no bounds. As you step into this captivating realm, you are embarking on a journey that will enable you to weave magic with your words and influence the thoughts and actions of others. Copywriting is more than just writing; it is the art of persuasion and the science of connection. Through the skillful arrangement of words, you have the ability to create compelling narratives, evoke emotions, and inspire action. Whether you're crafting advertisements, composing engaging content for digital platforms, or crafting persuasive emails, your words have the potential to captivate and motivate your audience. In this dynamic and ever-evolving field, you will discover the potency of your words to shape brand perceptions, drive sales, and ignite social change. Your creativity, imagination, and understanding of human psychology will be the tools that transform your ideas into compelling stories that resonate with readers across the globe. As a copywriter, you are not merely a wordsmith; you are a communicator, a strategist, and a storyteller. You have the opportunity to craft messages that not only inform but also inspire action. So, get ready to harness the power of language and embark on this exciting journey of discovery and growth. Importance of Persuasive Writing in Marketing and Communication In a world where attention spans are fleeting and choices abound, persuasive writing is the lifeblood of effective marketing and communication. At its core, persuasive writing is about connecting with your audience, understanding their needs, and compelling them to take action. Whether you're promoting a product, advocating for a cause, or simply seeking engagement, persuasive writing is the key to capturing hearts and minds. In the realm of marketing, persuasive copy can be the difference between obscurity and success. It is the persuasive words that create the desire in potential customers to choose your brand over competitors. By tapping into emotions, desires, and pain points, persuasive writing has the power to establish a genuine connection with your audience and build brand loyalty. In the broader landscape of communication, persuasive writing is a force for change. Whether you're inspiring social change, rallying support for a cause, or advocating for a particular viewpoint, persuasive language can sway opinions and drive meaningful action. Effective persuasion is not about manipulation but about genuinely understanding and empathizing with your audience. It is about presenting a compelling case that addresses their needs and aligns with their values. Through persuasive writing, you can forge lasting relationships and create a lasting impact on those who encounter your words. What to Expect from the Book In this comprehensive guide, "Copywriting for Beginners: Mastering the Art of Persuasion," you can expect a deep dive into the principles and practices that define outstanding copywriting. Drawing from over 8 years of experience in the field, this book will equip you with the knowledge, strategies, and techniques to become a skilled and influential copywriter. Throughout the chapters, we will explore the fundamental elements of copywriting, starting with the importance of understanding your audience and crafting messages that resonate with their needs and desires. You will learn how to create compelling headlines that grab attention and introduce the art of persuasion to influence readers and inspire action. Furthermore, we will delve into the structure of persuasive copy, guiding you on how to lead readers through a seamless flow that culminates in a compelling call-to-action. We will address common challenges that copywriters face and offer practical solutions to overcome writer's block, maintain consistency, and navigate the ever-changing digital landscape. Additionally, we will explore the nuances of writing for different platforms, from websites and social media to email campaigns and advertising. Each medium requires its own approach, and this book will equip you with the skills to adapt your writing effectively. Moreover, we will delve into the vital aspect of copyright and legal considerations. Respecting intellectual property rights and adhering to legal regulations is not only essential for ethical writing but also for safeguarding your work. By the end of this book, you will have gained the confidence and expertise to create persuasive and authentic copy that leaves a lasting impact. So, get ready to immerse yourself in the world of copywriting, and let's unlock the power of your words together. Conclusion: In this introduction, we've laid the foundation for your journey into the world of copywriting. You've taken the first step towards becoming a skilled and effective copywriter. Over the course of this book, we will delve into the intricacies of copywriting for beginners, equipping you with valuable insights and practical techniques to master the art of persuasion. As you dive into the chapters ahead, remember that copywriting is both an art and a science. It requires creativity, empathy, and an understanding of human psychology. Through clear and concise language, we will explore the key principles of effective copywriting, such as knowing your audience, crafting compelling headlines, and creating persuasive calls-to-action. We will address common challenges that copywriters face, providing you with strategies to overcome writer's block, maintain consistency, and navigate the evolving digital landscape. Additionally, we will guide you in adapting your writing for different platforms, from websites and social media to email campaigns and advertising. Furthermore, we will explore the importance of copyright and legal considerations, ensuring that you not only produce authentic content but also respect intellectual property rights and privacy regulations. Throughout this journey, we will draw from over 20 years of experience in the field of copywriting, offering you insights and examples that will enrich your understanding of the craft. Our goal is to empower you to write copy that not only captivates readers but also drives results. Now, with a clear roadmap ahead, let's begin our exploration of "Copywriting for Beginners: Mastering the Art of Persuasion." Together, we will unlock the secrets of compelling copy, and by the end of this book, you will have the tools and knowledge to make a meaningful impact with your words. So, buckle up and get ready to embark on this exciting journey of copywriting excellence. Let's unleash the power of persuasive writing and make your mark in the world of effective communication. Let's begin! "In the world of copywriting, the pen wields the power to change minds, shape opinions, and ignite the flames of desire." - Joe Sugarman
Book Synopsis Persuasion in Advertising by : John O'Shaughnessy
Download or read book Persuasion in Advertising written by John O'Shaughnessy and published by Psychology Press. This book was released on 2004 with total page 246 pages. Available in PDF, EPUB and Kindle. Book excerpt: Effective advertising is, almost always, persuasive advertising, and while not all advertising seeks to persuade, in a competitive situation those who best persuade are those most likely to win. This exciting new book seeks to explain the precise ways in which advertising successfully persuades consumers, setting out the strategies for advertisers to adopt and illustrating the theories at work. Offering not only a conceptual and theoretical grounding in persuasive techniques, this book also provides concrete empirical research that is uniquely incorporated into a marketing textbook format. The authors cover topics including: difficulties of persuasion, rationality and emotion in persuasion, positive reinforcement techniques and cognitive approaches to persuasion. To illuminate these theories, the authors include original case-studies on campaigns as diverse as Death Cigarettes, Mecca Cola, The Oxo Family and Renault Clio, as well as recent advertisements from BMW, McDonalds, Omega and Silk Cut. A genuinely fresh text on the art of persuasion in advertising, this book is essential reading for all marketing students and academics.
Book Synopsis Conversion Optimization by : Khalid Saleh
Download or read book Conversion Optimization written by Khalid Saleh and published by "O'Reilly Media, Inc.". This book was released on 2010-11-01 with total page 273 pages. Available in PDF, EPUB and Kindle. Book excerpt: How do you turn website visitors into customers? Conversion Optimization offers practical advice on how to persuade visitors to make a buying decision -- without driving them away through data overload or tedious navigation. You'll learn how to use marketing principles, design, usability, and analytics on your site to increase your buyer-to-visitor ratio, whether you're involved with marketing or designing a large ecommerce site, or managing a modest online operation. Based on the authors' broad experience in helping businesses attract online customers, this book addresses every aspect of the process, from landing visitors to finalizing the sale. You'll learn several techniques for blending successful sales approaches with the particular needs of the people you want to attract. Are you ready to do what it takes to get a double-digit conversion rate? Explore case studies involving significant conversion rate improvements Walk through different stages of a sale and understand the value of each Understand your website visitors through persona creation Connect with potential customers and guide them toward a conversion Learn how to deal with FUDs -- customer fears, uncertainties, and doubts Examine the path that visitors take from landing page to checkout Test any change you make against your original design "The Web is unique in its ability to deliver this almost improbable win-win: You can increase revenue AND make your customers happy. Yet most websites stink. Worry not, Khalid and Ayat to the rescue! Buy this book to follow their practical advice on how to create high converting websites that your visitors love."--Avinash Kaushik, author of Web Analytics 2.0 and Web Analytics: An Hour A Day (both Sybex)
