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Grasped Influencer Marketing And Attitude Endorsement
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Book Synopsis GRASPED Influencer Marketing and Attitude Endorsement by : Steven Brough
Download or read book GRASPED Influencer Marketing and Attitude Endorsement written by Steven Brough and published by GRASPED Digital. This book was released on 2024-04-13 with total page 44 pages. Available in PDF, EPUB and Kindle. Book excerpt: "GRASPED Influencer Marketing and Attitude Endorsement: Vol. 9 Powering Brand Stories Through Authentic Voices" provides a deep dive into the nuances of influencer marketing, highlighting the essential role of authenticity and ethical considerations in shaping consumer attitudes. It serves as an invaluable resource for brands looking to leverage influencer partnerships effectively, offering a wealth of strategies for building genuine connections and measuring success in this ever-evolving field. The document's uniqueness lies in its comprehensive coverage of influencer marketing, from foundational strategies to advanced insights into ethical practices and authenticity. It stands out by not only detailing how to select and collaborate with influencers but also emphasizing the critical importance of authenticity and ethical considerations, preparing brands for future trends and regulatory changes in the influencer marketing landscape.
Book Synopsis GRASPED Brand Attitude Formation and Change by : Steven Brough
Download or read book GRASPED Brand Attitude Formation and Change written by Steven Brough and published by GRASPED Digital. This book was released on 2024-04-13 with total page 35 pages. Available in PDF, EPUB and Kindle. Book excerpt: "GRASPED: Brand Attitude Formation and Change" delves into the vital processes of how brands are perceived and how these perceptions evolve over time. It adeptly combines theoretical frameworks with real-world examples, offering readers insightful strategies for influencing brand attitudes positively. The document's strength lies in its ability to clarify complex marketing dynamics in an engaging and understandable manner, making it an indispensable guide for marketers dedicated to shaping and sustaining brand loyalty. The uniqueness of "GRASPED: Brand Attitude Formation and Change" is its in-depth analysis combined with practical application, focusing on the transformative power of brand perception. It provides a rare blend of academic insight and actionable strategies, making it essential for marketers aiming to navigate the complexities of brand evolution and maintain a competitive edge in a constantly changing market environment.
Book Synopsis GRASPED Social Media and Public Attitudes by : Steven Brough
Download or read book GRASPED Social Media and Public Attitudes written by Steven Brough and published by GRASPED Digital. This book was released on 2024-04-13 with total page 41 pages. Available in PDF, EPUB and Kindle. Book excerpt: "GRASPED Social Media and Public Attitudes: Vol. 7 Navigating the New Normals of Public Opinion" offers a profound insight into the transformative power of social media in shaping public attitudes and discourse. This document meticulously examines the influence of social media across various spheres, making it a crucial read for marketers and communicators who aim to understand and navigate the intricate dynamics of digital public opinion. This volume stands out for its comprehensive analysis of social media's impact on society and consumer behavior, paired with strategic insights for leveraging these platforms to shape and respond to public attitudes effectively. It uniquely combines theoretical depth with practical application, providing readers with a guide to not just understand but also actively participate in the shaping of public discourse in the digital age.
Book Synopsis GRASPED: Attitudes Towards Marketing Channels by : Steven Brough
Download or read book GRASPED: Attitudes Towards Marketing Channels written by Steven Brough and published by GRASPED Digital. This book was released on 2024-04-13 with total page 43 pages. Available in PDF, EPUB and Kindle. Book excerpt: "GRASPED: Attitudes Towards Marketing Channels: Vol. 4 Mastering the Multiverse of Marketing Mediums" offers a comprehensive analysis of how consumer preferences across diverse marketing channels are shaping the future of marketing. This document expertly navigates through digital trends and traditional mediums, advocating for a harmonized approach that caters to evolving consumer demands. Its insightful exploration into emerging technologies and the importance of personalized marketing strategies makes it a pivotal read for marketers aiming to thrive in the digital age. The uniqueness of this volume lies in its forward-thinking examination of the vast spectrum of marketing channels, from traditional to cutting-edge technologies like VR/AR and AI. It sets itself apart by not only analyzing current consumer preferences but also by providing strategic insights into integrating these channels for a seamless and effective marketing approach, ensuring brands remain at the forefront of innovation and consumer engagement.
Book Synopsis GRASPED Attitudes Toward Ethical and Sustainable Marketing by : Steven Brough
Download or read book GRASPED Attitudes Toward Ethical and Sustainable Marketing written by Steven Brough and published by GRASPED Digital. This book was released on 2024-04-13 with total page 43 pages. Available in PDF, EPUB and Kindle. Book excerpt: "GRASPED Attitudes Toward Ethical and Sustainable Marketing: Vol. 8 Marketing for a Sustainable Future" insightfully explores the pivotal role of ethics and sustainability in contemporary marketing. It adeptly aligns with consumer expectations for transparency and environmental stewardship, making it a vital read for marketers aspiring to lead with integrity. The document not only discusses current trends but also provides actionable strategies for integrating ethical principles into marketing efforts, making it a comprehensive guide for sustainable brand growth. The uniqueness of this volume is its focused exploration of how ethical and sustainable practices can serve as a cornerstone for marketing strategies. It distinguishes itself by offering a roadmap for brands to not only meet the rising consumer demand for responsible business practices but also to leverage these commitments for competitive advantage and brand loyalty, marking it as essential reading for forward-thinking marketers.
Book Synopsis GRASPED Consumer Attitudes and Buying Behavior by : Steven Brough
Download or read book GRASPED Consumer Attitudes and Buying Behavior written by Steven Brough and published by GRASPED Digital. This book was released on 2024-04-13 with total page 32 pages. Available in PDF, EPUB and Kindle. Book excerpt: "GRASPED: Consumer Attitudes and Buying Behavior" offers a thorough exploration into the psychological underpinnings of consumer decisions, integrating cognitive, affective, and behavioral perspectives to provide a multifaceted understanding of how attitudes influence purchasing. The document is well-crafted, presenting complex concepts in an accessible manner, making it invaluable for marketers looking to align their strategies with consumer preferences. Its blend of theory and practical insights makes it a must-read for professionals aiming to navigate the complexities of consumer behavior effectively. The uniqueness of "GRASPED: Consumer Attitudes and Buying Behavior" lies in its holistic approach to decoding consumer psychology. It bridges academic insights and practical applications, offering a comprehensive toolkit for marketers to align their strategies with the nuanced preferences of today's consumers. This document stands out by not only explaining consumer attitudes but also providing actionable strategies to influence purchasing decisions, making it an essential resource for anyone looking to excel in the competitive landscape of marketing.
Book Synopsis GRASPED Psychology of Persuasion in Marketing by : Steven Brough
Download or read book GRASPED Psychology of Persuasion in Marketing written by Steven Brough and published by GRASPED Digital. This book was released on 2024-04-13 with total page 41 pages. Available in PDF, EPUB and Kindle. Book excerpt: "GRASPED Psychology of Persuasion in Marketing: Vol. 10 The Science of Subtle Seduction" masterfully explores the intersection of psychology and marketing, illuminating the core principles that drive consumer behavior. This volume is a treasure trove of insights, offering readers a detailed guide on crafting compelling marketing strategies that ethically leverage psychological principles for enhanced consumer engagement and decision-making. This document uniquely combines the science of persuasion with ethical marketing practices, offering a deep dive into how psychological principles can be applied to marketing strategies. It distinguishes itself with a focus on ethical considerations, ensuring that marketers not only understand how to influence consumer behavior but also do so with integrity, making it an indispensable resource for professionals looking to navigate the complexities of modern marketing with ethical finesse.
Book Synopsis Social Media Influencers in Strategic Communication by : Nils S. Borchers
Download or read book Social Media Influencers in Strategic Communication written by Nils S. Borchers and published by Routledge. This book was released on 2021-12-21 with total page 164 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book seeks to draw a comprehensive picture of influencer collaborations from a strategic communication perspective. The contributors tackle strategic influencer communication from multidisciplinary perspectives, from varying actor foci, and from different methodological frameworks and methods. Influencers cross traditional boundaries in many ways and oscillate between intimacy and publicity, authenticity and commercialization, ingratiation and critical distance. From a strategic communication perspective, this variability makes influencers hard to capture: organizations can cooperate with influencers to achieve both marketing and PR objectives. Influencers can act as cooperation partners, integrating commercial content into organic narratives, or as independent critics. Influencers also combine different roles that have traditionally been occupied by separate actors such as intermediary, content distributor, creative content producer, community manager, testimonial, strategic counsellor, and event host. The combination of these roles in just one actor opens new opportunities for strategic communication and can produce appreciated synergy effects. It is therefore hardly surprising that influencer collaborations have become a firmly established instrument in the toolbox of strategic communicators. The chapters in this book were originally published in the International Journal of Advertising and the International Journal of Strategic Communication.
Book Synopsis Reflexive Methodology by : Mats Alvesson
Download or read book Reflexive Methodology written by Mats Alvesson and published by SAGE. This book was released on 2009-09-02 with total page 362 pages. Available in PDF, EPUB and Kindle. Book excerpt: Praise for the First Edition: 'Reflexive Methodology is a textbook indispensable to any young researcher. It does not tell its readers how to do research. It does something much more important: It shows how research has been done in the qualitative tradition, thus encouraging the readers to make their own choices' - Barbara Czarniawska, Goteborg University 'I would go so far as to argue that this book should be on the reading list of all social scientists and philosophers with an interest in the theory and practice of research' - Prometheus Reflexive Methodology established itself as a groundbreaking success, providing researchers with an invaluable guide to a central problem in research methodology - how to put field research and interpretations in perspective, paying attention to the interpretive, political and rhetorical nature of empirical research. Now thoroughly updated, the Second Edition includes a new chapter on positivism, social constructionism and critical realism, and offers new conclusions on the applications of methodology. It also provides further illustrations and updates that build on the acclaimed and successful first edition. Reflexivity is an essential part of the research process. In this book, Mats Alvesson and Kaj Skoldberg make explicit the links between techniques used in empirical research and different research traditions, giving a theoretically informed approach to qualitative research. The authors provide balanced reviews and critiques of the major schools of grounded theory, ethnography, hermeneutics, critical theory, postmodernism and poststructuralism, discourse analysis, genealogy and feminism. This book points the way to a more open-minded, creative interaction between theoretical frameworks and empirical research. It continues to be essential reading for students and researchers across the social sciences.
Book Synopsis Advances in Data Analytics for Influencer Marketing: An Interdisciplinary Approach by : Soumi Dutta
Download or read book Advances in Data Analytics for Influencer Marketing: An Interdisciplinary Approach written by Soumi Dutta and published by Springer Nature. This book was released on with total page 434 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Advances in Social Media for Travel, Tourism and Hospitality by : Marianna Sigala
Download or read book Advances in Social Media for Travel, Tourism and Hospitality written by Marianna Sigala and published by Routledge. This book was released on 2017-07-20 with total page 341 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book brings together cutting edge research and applications of social media and related technologies, their uses by consumers and businesses in travel, tourism and hospitality. The first section addresses topical issues related to how social media influence the operations and strategies of tourism firms and help them enhance tourism experiences: open innovation, crowdsourcing, service-dominant logic, value co-creation, value co-destruction and augmented reality. The second section of the book looks at new applications of social media for marketing purposes in a variety of tourism-related sectors, addressing crowd-sourced campaigns, customer engagement and influencer marketing. The third section uses case studies and new methodologies to analyze travel review posting and consumption behaviors as well as the impact of social media on traveller perceptions and attitudes, with a focus on collaborative consumption and sharing economy accommodation. Finally, the fourth section focuses on hot topics and issues related to the analysis, interpretation and use of online information and user-generated content for deriving business intelligence and enhancing business decision-making. Written by an international body of well-known researchers, this book uses fresh theoretical lenses, perspectives and methodological approaches to look at the practical implications of social media for tourism suppliers, destinations, tourism policy makers and researchers alike. For these reasons, it will be a valuable resource for students, managers and academics with an interest in information and communication technologies, marketing for tourism and hospitality, and travel and transportation management.
Book Synopsis Influence Marketing by : Danny Brown
Download or read book Influence Marketing written by Danny Brown and published by Que Publishing. This book was released on 2013-04-29 with total page 403 pages. Available in PDF, EPUB and Kindle. Book excerpt: Identify and Manage the Influence Paths That Convert Brand Awareness to Customer Acquisition! Today, you face a brutally tough, maddeningly elusive new competitor: the “wisdom of crowds.” Social media gives consumers 24x7 access to the attitudes and recommendations of their most engaged peers. These are the views that shape buying decisions. These are the views you must shape and use. Influence Marketing won’t just help you identify and enlist key influencers: it will help you manage the influence paths that lead consumers to buy. By sharing empirical evidence of hard-won lessons from pioneering influence marketers, Danny Brown and Sam Fiorella provide a blueprint that moves influence marketing beyond simple brand awareness and into sales acquisition and customer life time value measurement. They integrate new tools and techniques into a complete methodology for generating more and better leads—and converting them faster, at higher margins. • Put the customer—not the influencer—at the center, and plan influence marketing accordingly • Recognize where each prospect stands in the purchase life cycle right now • Clarify how your consumers move from brand preference to purchase • Identify key micro-influencers who impact decisions at every stage • Gain indispensable insights into the context of online relationships • Recognize situational factors that derail social media brand recommendations • Understand social influence scoring models and overcome their limitations • Re-engineer and predict influence paths to generate measurable action • Master the “4 Ms” of influence marketing: make, manage, monitor, measure • Transform influence marketing from a “nice-to-have” exercise into a powerful strategy Additional online resources can be found at www.influencemarketingbook.com
Book Synopsis Advances in Advertising Research X by : Enrique Bigne
Download or read book Advances in Advertising Research X written by Enrique Bigne and published by . This book was released on 2019 with total page 240 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book addresses challenges and opportunities in research and management related to new advertising and consumer practices in brand communications with multiple touchpoints. It specifically relates to new insights into how profitability and customer engagement are affected by multiple and very diverse consumer touchpoints in an omni-connected world. Advances in Advertising Research are published by the European Advertising Academy (EAA). This volume is a selective collection of research presented at the 17th International Conference in Advertising (ICORIA), which was held in Valencia (Spain) in June 2018. The conference gathered more than 180 participants from over 27 countries all over the world. Contents Digital Communications and Multiple Touchpoints Creativity in Advertising Consumer Responses to Multiple Communications Target Groups Researchers, instructors, and students in the fields of advertising, communication, marketing and media management, as well as practitioners in these areas The Editors Enrique Bigne is Professor of Marketing at the University of Valencia, Spain. Sara Rosengren is Professor of Marketing and Retailing at the Stockholm School of Economics, Sweden.
Book Synopsis Digital and Social Media Marketing by : Nripendra P. Rana
Download or read book Digital and Social Media Marketing written by Nripendra P. Rana and published by Springer Nature. This book was released on 2019-11-11 with total page 337 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book examines issues and implications of digital and social media marketing for emerging markets. These markets necessitate substantial adaptations of developed theories and approaches employed in the Western world. The book investigates problems specific to emerging markets, while identifying new theoretical constructs and practical applications of digital marketing. It addresses topics such as electronic word of mouth (eWOM), demographic differences in digital marketing, mobile marketing, search engine advertising, among others. A radical increase in both temporal and geographical reach is empowering consumers to exert influence on brands, products, and services. Information and Communication Technologies (ICTs) and digital media are having a significant impact on the way people communicate and fulfil their socio-economic, emotional and material needs. These technologies are also being harnessed by businesses for various purposes including distribution and selling of goods, retailing of consumer services, customer relationship management, and influencing consumer behaviour by employing digital marketing practices. This book considers this, as it examines the practice and research related to digital and social media marketing.
Book Synopsis Influencer Marketing by : Sevil Yesiloglu
Download or read book Influencer Marketing written by Sevil Yesiloglu and published by Routledge. This book was released on 2020-11-29 with total page 328 pages. Available in PDF, EPUB and Kindle. Book excerpt: This is one of the first textbooks to explore the phenomenon of Influencer Marketing and how it fits within marketing communications to build brands and their communities. Influencers – those who can impact a brand’s marketing and advertising strategies as well as build brand communities – are making extensive use of the new digital and traditional communications platforms. Influencers offer brands the ability to deliver the “right” communication and marketing messages to a specific target audience. Across four core sections, this book brings together the key theory and practical implications of this new marketing tool: how it works as part of communications campaigns, including how to select the right influencers and measure their success, the dark side of influencer marketing, and the legal and ethical framework. With contributions from authors across the globe, each chapter is also accompanied by an in- depth case study – from the Kardashians to Joe Wicks – that demonstrates how the theory translates to practice. Influencer Marketing is important reading for advanced, postgraduate and executive education students of Marketing, Digital Marketing, Marketing Communications, Brand Management and Public Relations. With its accessible style and practical content, it is also highly valuable for Marketing Communications, Branding and PR specialists.
Book Synopsis Achieving Business Competitiveness in a Digital Environment by : Tereza Semerádová
Download or read book Achieving Business Competitiveness in a Digital Environment written by Tereza Semerádová and published by Springer Nature. This book was released on 2022-01-22 with total page 247 pages. Available in PDF, EPUB and Kindle. Book excerpt: The COVID-19 pandemic has been a very strong reminder that the future economic development of any country is more than ever influenced by its ability to ramp-up digital competitiveness. Consequently, enterprises were pushed to assess and develop the possibilities offered by e-commerce and online marketing tools. In this book, experts outline the prerequisites for such online marketing competitiveness and compare the current level of digital marketing competitiveness in Europe by using publicly available macro and micro-level data. The authors present their analyses and recommendations including interviews with over 125 online marketers and e-commerce specialists and present the lessons from digitalization of over 600 SMEs.
Book Synopsis New Perspectives in Partial Least Squares and Related Methods by : Herve Abdi
Download or read book New Perspectives in Partial Least Squares and Related Methods written by Herve Abdi and published by Springer Science & Business Media. This book was released on 2013-10-17 with total page 351 pages. Available in PDF, EPUB and Kindle. Book excerpt: New Perspectives in Partial Least Squares and Related Methods shares original, peer-reviewed research from presentations during the 2012 partial least squares methods meeting (PLS 2012). This was the 7th meeting in the series of PLS conferences and the first to take place in the USA. PLS is an abbreviation for Partial Least Squares and is also sometimes expanded as projection to latent structures. This is an approach for modeling relations between data matrices of different types of variables measured on the same set of objects. The twenty-two papers in this volume, which include three invited contributions from our keynote speakers, provide a comprehensive overview of the current state of the most advanced research related to PLS and related methods. Prominent scientists from around the world took part in PLS 2012 and their contributions covered the multiple dimensions of the partial least squares-based methods. These exciting theoretical developments ranged from partial least squares regression and correlation, component based path modeling to regularized regression and subspace visualization. In following the tradition of the six previous PLS meetings, these contributions also included a large variety of PLS approaches such as PLS metamodels, variable selection, sparse PLS regression, distance based PLS, significance vs. reliability, and non-linear PLS. Finally, these contributions applied PLS methods to data originating from the traditional econometric/economic data to genomics data, brain images, information systems, epidemiology, and chemical spectroscopy. Such a broad and comprehensive volume will also encourage new uses of PLS models in work by researchers and students in many fields.
