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Grasped Employee Attitudes And Company Culture In Marketing
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Book Synopsis GRASPED Employee Attitudes and Company Culture in Marketing by : Steven Brough
Download or read book GRASPED Employee Attitudes and Company Culture in Marketing written by Steven Brough and published by GRASPED Digital. This book was released on 2024-04-13 with total page 42 pages. Available in PDF, EPUB and Kindle. Book excerpt: Book Review: "GRASPED Employee Attitudes and Company Culture in Marketing: Vol. 5 Cultivating a Culture That Markets Itself" provides an in-depth analysis of the critical role employee attitudes and company culture play in driving marketing success. This volume offers practical strategies and insights on fostering a positive organizational environment that not only enhances employee morale but also propels the brand's image and success. A must-read for leaders looking to leverage internal culture as a powerful marketing tool. This document uniquely bridges the gap between internal company culture and external marketing success, presenting a compelling argument for the symbiotic relationship between the two. Its uniqueness lies in offering actionable strategies for cultivating a workplace culture that naturally advocates for the brand, transforming employees into brand ambassadors and creating an authentic marketing force from within.
Book Synopsis GRASPED Attitudes and the Customer Experience by : Steven Brough
Download or read book GRASPED Attitudes and the Customer Experience written by Steven Brough and published by GRASPED Digital. This book was released on 2024-04-13 with total page 42 pages. Available in PDF, EPUB and Kindle. Book excerpt: "GRASPED Attitudes and the Customer Experience: Vol. 12 Designing Memorable Moments That Matter" dives deep into the essence of customer experience as the lifeblood of brand loyalty and differentiation. This comprehensive guide articulates the pivotal role of CX in forging emotional connections, fostering repeat business, and driving brand advocacy. It's an insightful read for anyone committed to elevating the customer journey through innovative, technology-driven solutions and personalized engagements. The uniqueness of this volume is its holistic and strategic approach to customer experience, blending practical strategies with a profound understanding of the psychological impact of CX on consumer attitudes. It stands apart by offering a blend of theory, case studies, and actionable insights for crafting unforgettable customer experiences that not only meet but exceed customer expectations, securing long-term loyalty and driving business growth.
Book Synopsis Organizational Behavior in Sport Management by : Christopher R. Barnhill
Download or read book Organizational Behavior in Sport Management written by Christopher R. Barnhill and published by Springer Nature. This book was released on 2021-04-09 with total page 230 pages. Available in PDF, EPUB and Kindle. Book excerpt: This textbook presents a comprehensive analysis of organizational behavior in sport organizations from a practitioner's perspective. It covers issues related to managing employees and work teams as well as organizational structure and culture in sport. The book has four sections: Organizational Behavior in the Sports Industry, Getting to Know Employees and Volunteers of Sport Organizations, Work Groups and Teams, and Understanding the Organization. Each chapter begins with a practitioner interview describing a challenge that was overcome by their organization. That example is used to highlight applicable theories and interventions used in the industry. Additional examples or theories are discussed to provide students a broad picture of managerial issues in the sports industry and provide alternative approaches to intervention illustrated in the practitioner interview. The case studies offer the opportunity to practice and apply the ideas to real-world scenarios in the sports industry. Students using this book will gain an understanding of how managers and leaders apply theory to communicate with and engage employees to foster desired organizational cultures while being challenged to address common issues using cases and hypothetical situations.
Book Synopsis Business Ethics- SBPD Publications by : Dr. F. C. Sharma
Download or read book Business Ethics- SBPD Publications written by Dr. F. C. Sharma and published by SBPD Publications. This book was released on 2021-11-19 with total page 212 pages. Available in PDF, EPUB and Kindle. Book excerpt: 1. Business Ethics : An Overview, 2. Nature of Ethics and its Relevance to Business, 3. Introduction to Business Value, 4. Value Based Management, 5. The Changing Value System of India, 6. Work-Life in Indian Philosophy (Work Ethos,, Work Place Values and Work-Life Balance), 7. Relationship Between Ethics and Corporate Excellence, 8. Corporate Mission Statement and Code of Ethics, 9. Organisational Culture, 10. Total Quality Management (T Q M), 11. Gandhian Philosophy of Wealth Management, 12. Corporate Social Responsibilities and Social Audit, 13. Ethics in Marketing, 14. Profit Maximisation and Ethics, 15. Employee Discrimination.
Book Synopsis Business Ethics And Corporate Governance by : Dr.F. C. Sharma,
Download or read book Business Ethics And Corporate Governance written by Dr.F. C. Sharma, and published by SBPD Publications. This book was released on 2021-09-28 with total page 302 pages. Available in PDF, EPUB and Kindle. Book excerpt: Section ‘A’ Business Ethics 1.Business Ethics : An Overview, 2. Nature of Ethics and its Relevance to Business , 3. Introduction to Business Value, 4.Value Based Management, 5. The Changing Value Systems of India, 6. Work-Life in Indian Philosophy (Work Ethos, Work Place Values and Work-Life Balance), 7 .Relationship between Ethics and Corporate Excellence, 8. Corporate Mission Statement and Code of Ethics, 9. Organisational Culture , 10 .Total Quality Management (T Q M) , 11. Gandhian Philosophy of Wealth Management , 12. Corporate Social Responsibilities and Social Audit, 13. Ethics in Marketing, 14. Profit Maximisation and Ethics, 15. Employee Discrimination , Section ‘B’ Corporate Governance 1.Conceptual Framework of Corporate Governance, 2. Regulatory Framework of Corporate Governanc, 3. Failure of Corporate Governance and Reforms of Corporate Governance, 4. Major Codes and Standards on Corporate Governance, 5. Corporate Social Responsibility , 6. Business Ethics and Rating Agencies.
Book Synopsis Strategic Marketing Management: Theory and Practice by : Alexander Chernev
Download or read book Strategic Marketing Management: Theory and Practice written by Alexander Chernev and published by Cerebellum Press. This book was released on 2019-01-01 with total page 954 pages. Available in PDF, EPUB and Kindle. Book excerpt: Strategic Marketing Management: Theory and Practice offers a systematic overview of the fundamentals of marketing theory, defines the key principles of marketing management, and presents a value-based framework for developing viable market offerings. The theory presented stems from the view of marketing as a value-creation process that is central to any business enterprise. The discussion of marketing theory is complemented by a set of practical tools that enable managers to apply the knowledge contained in the generalized frameworks to specific business problems and market opportunities. The information on marketing theory and practice contained in this book is organized into eight major parts. The first part defines the essence of marketing as a business discipline and outlines an overarching framework for marketing management that serves as the organizing principle for the information presented in the rest of the book. Specifically, we discuss the role of marketing management as a value-creation process, the essentials of marketing strategy and tactics as the key components of a company’s business model, and the process of developing an actionable marketing plan. Part Two focuses on understanding the market in which a company operates. Specifically, we examine how consumers make choices and outline the main steps in the customer decision journey that lead to the purchase of a company’s offerings. We further discuss the ways in which companies conduct market research to gather market insights in order to make informed decisions and develop viable courses of action. Part Three covers issues pertaining to the development of a marketing strategy that will guide the company’s tactical activities. Here we focus on three fundamental aspects of a company’s marketing strategy: the identification of target customers, the development of a customer value proposition, and the development of a value proposition for the company and its collaborators. The discussion of the strategic aspects of marketing management includes an in-depth analysis of the key principles of creating market value in a competitive context. The next three parts of the book focus on the marketing tactics, viewed as a process of designing, communicating, and delivering value. Part Four describes how companies design their offerings and, specifically, how they develop key aspects of their products, services, brands, prices, and incentives. In Part Five, we address the ways in which companies manage their marketing communication and the role of personal selling as a means of persuading customers to choose, purchase, and use a company’s offerings. Part Six explores the role of distribution channels in delivering the company’s offerings to target customers by examining the value-delivery process both from a manufacturer’s and a retailer’s point of view. The seventh part of the book focuses on the ways in which companies manage growth. Specifically, we discuss strategies used by companies to gain and defend market position and, in this context, address the issues of pioneering advantage, managing sales growth, and managing product lines. We further address the process of developing new market offerings and the ways in which companies manage the relationship with their customers. The final part of this book presents a set of tools that illustrate the practical application of marketing theory. Specifically, Part Eight delineates two workbooks: a workbook for segmenting the market and identifying target customers and a workbook for developing the strategic and tactical components of a company’s business model. This part also contains examples of two marketing plans—one dealing with the launch of a new offering and the other focused on managing an existing offering.
Download or read book Practice Management written by P. Barrett and published by Routledge. This book was released on 2002-11 with total page 323 pages. Available in PDF, EPUB and Kindle. Book excerpt: First Published in 2004. Routledge is an imprint of Taylor & Francis, an informa company.
Book Synopsis Organizational Behaviour and the Physical Environment by : Oluremi B. Ayoko
Download or read book Organizational Behaviour and the Physical Environment written by Oluremi B. Ayoko and published by Routledge. This book was released on 2019-06-27 with total page 361 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book looks at how the physical environment of work shapes organizational behaviour, demonstrating that our physical surroundings at work can have a big influence on employee productivity, performance and wellbeing. Drawing upon the latest research, Organizational Behaviour and the Physical Environment provides comprehensive coverage of the different aspects of the physical environment at work – the buildings, furnishings, equipment, lighting, air quality and their configurations. From theories of psychological ownership and work design, to cultural issues and technology in the workplace, its international range of contributors provide voices from Australasia, North America, Europe and the Middle East. This book will be invaluable supplementary reading for advanced students, researchers and practitioners across the fields of organizational behaviour, HRM, organizational and environmental psychology, and workspace design.
Book Synopsis Managing Employee Attitudes and Behaviors in the Tourism and Hospitality Industry by : Salih Kusluvan
Download or read book Managing Employee Attitudes and Behaviors in the Tourism and Hospitality Industry written by Salih Kusluvan and published by Nova Publishers. This book was released on 2003 with total page 876 pages. Available in PDF, EPUB and Kindle. Book excerpt: The tourism industry, of which the hospitality industry is the core element, is one of the largest and the fastest growing industries world-wide. According to World Tourism Organisation forecasts, the industry will continue to grow and employ more people in the twenty-first century. In parallel with the growth of the tourism and hospitality industry world-wide, consumer expectations and demands for quality are rising while consumer tastes are varying on the one hand, and competition among the firms, both nationally and internationally, is intensifying on the other. In this business environment of heightened consumer expectations, distinct market segments that demand unique products and services, and stiff competition, tourism and hospitality organisations are looking for ways to excel in service quality, customer satisfaction, competition and performance. This book takes the view that employees are one of the most, if not the most, important resources or assets for tourism and hospitality organisations in their endeavour to provide excellent service, meet and exceed consumer expectations, achieve competitive advantage and exceptional organisational performance. The purpose of this book is to emphasise the critical role of employees for tourism and hospitality organisations and to examine the ways and means of managing their attitudes and behaviours for the mutual benefit of both parties: tourism and hospitality organisations and their employees.
Book Synopsis Strategy & Business Planning of Privately Held Companies by : Peter McCann, MD
Download or read book Strategy & Business Planning of Privately Held Companies written by Peter McCann, MD and published by Trafford Publishing. This book was released on 2000-06 with total page 422 pages. Available in PDF, EPUB and Kindle. Book excerpt: Strategy & Business Planning of Privately Held Companies explains an integrated conceptual framework of strategic and business planning. It provides over two hundred tables, diagrams, examples, worksheets and checklists to help shareholders, executives and managers plan and achieve superior financial and competitive performance.
Book Synopsis Employees and Employers in Service Organizations by : Arvind K. Birdie
Download or read book Employees and Employers in Service Organizations written by Arvind K. Birdie and published by CRC Press. This book was released on 2017-04-21 with total page 206 pages. Available in PDF, EPUB and Kindle. Book excerpt: With the increasing globalization and fast-paced technological advances in business today, service organizations must to respond to the changing business dynamic between employers and employees. The service industry has metamorphosed into a revolution not only in United States but in developed and developing countries also. Highly industrialized countries have become ‘service economies’, at least when measured in terms of share of the workforce employed in service industries. This new book, Employees and Employers in Service Organizations: Emerging Challenges and Opportunities, the first volume in the 21st Century Business Management book series, provides an in-depth exploration of recent concepts and trends in business management in the service industries. It looks at the changing expectations and loyalties of young workers and others and the challenges and opportunities presented for service employers. The book considers theory and research findings, providing a plethora of practical implications and applications for these new workplace behavior dynamics. Exploring the different perspectives and concepts from the book’s researchers and authors, Employees and Employers in Service Organizations: Emerging Challenges and Opportunities cover themes such as • work-life balance • spirituality in the workplace • emerging positive psychology concepts, such as psychological capital, knowledge management, and mindfulness • expectations, motivation, and behavior of different generations, such as Generation Y This informative volume will be valuable for faculty teaching courses in management and self-improvement for leaders and executives as well as for those in service industries.
Book Synopsis Positioning the Brand by : Rik Riezebos
Download or read book Positioning the Brand written by Rik Riezebos and published by Routledge. This book was released on 2012-03-15 with total page 206 pages. Available in PDF, EPUB and Kindle. Book excerpt: This innovative short text provides an in-depth, step-by-step description of all that an aspiring brand manager needs to know, in order to maximise the potential of their brands.
Book Synopsis Essentials of Employee Recruitment by : Jerel E. Slaughter
Download or read book Essentials of Employee Recruitment written by Jerel E. Slaughter and published by Taylor & Francis. This book was released on 2024-04-04 with total page 422 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book provides an insightful and comprehensive summary of the field of employee recruitment. Written from a scientific evidence-based perspective, and with contributions from global experts, it reviews the relevant research in the various areas of recruitment, considers the most pressing current issues in studying recruitment topics, and designs future research agendas for the field. Organized into four sections, the text begins by presenting an overview of the study of recruitment, before moving on to demonstrate effective ways of attracting talent, covering methodology, practices, and organizational characteristics. The third section focuses on recruiting specific populations, including women, ethnic and racial minorities, college students, and employed job seekers. This book concludes by providing practical perspectives, with chapters describing how the applicant population is changing, how applicants interact with people and technology during recruitment, the interaction of applicant and organizational political ideology, and offering insights on how to design recruitment programs today and in the future. A foundational resource on employee recruitment, this is the ideal text for scholars and graduate students in industrial and organizational psychology and human resource management. It will also interest practitioners working in the area, along with executive and line managers tasked with responsibility for talent management.
Book Synopsis Organisation Behaviour by Dr. F. C. Sharma - (English) by : Dr. F. C. Sharma
Download or read book Organisation Behaviour by Dr. F. C. Sharma - (English) written by Dr. F. C. Sharma and published by SBPD Publications. This book was released on 2020-12-16 with total page 344 pages. Available in PDF, EPUB and Kindle. Book excerpt: According to New Syllabus of Various Universities of UP State and Uttarakhand State for B. B. A Classes, also very helpful for the students preparing for various competitive and professional examinations.1. Concept, Nature and Scope of Organisational Behaviour, 2. Organisational Goals, 3. Organisational Behaviour Models, 4. Individual Behaviour, 5. Personality, 6. Perception, 7. Learning, 8. Motivation—Concept and Theories, 9. Interpersonal Behaviour [Transactional Analysis and Johari Window, 10. Communication, 11. Leadership, 12. Group and Group Dynamics, 13. Team Building and Team Work, 14. Management of Conflict, 15. Management of Change [Organisational Change], 16. Organisational Development, 17. Organisational Effectiveness, 18. Organisational Culture, 19. Power and Politics, 20. Quality of Working Life.
Book Synopsis UGC NET Human Resource Management Paper II Chapter Wise Note Book | Complete Preparation Guide by : EduGorilla Prep Experts
Download or read book UGC NET Human Resource Management Paper II Chapter Wise Note Book | Complete Preparation Guide written by EduGorilla Prep Experts and published by EduGorilla. This book was released on 2022-09-15 with total page 1107 pages. Available in PDF, EPUB and Kindle. Book excerpt: • Best Selling Book in English Edition for UGC NET Human Resource Management Paper II Exam with objective-type questions as per the latest syllabus given by the NTA . • Increase your chances of selection by 16X. • UGC NET Human Resource Management Paper II Kit comes with well-structured Content & Chapter wise Practice Tests for your self evaluation • Clear exam with good grades using thoroughly Researched Content by experts.
Download or read book Business Ethics written by Denis Collins and published by SAGE Publications. This book was released on 2017-11-27 with total page 763 pages. Available in PDF, EPUB and Kindle. Book excerpt: Now with SAGE Publishing, Business Ethics: Best Practices for Designing and Managing Ethical Organizations, Second Edition focuses on how to create organizations of high integrity and superior performance. Author Denis Collins shows how to design organizations that reinforce ethical behavior and reduce ethical risks using his unique Optimal Ethics Systems Model that outlines how to hire and train ethical employees, make ethical decisions, and create a trusting, productive work environment. Taking a practical approach, this text is packed with tips, strategies, and real-world case studies that profile a wide variety of businesses, industries, and issues. A Complete Teaching & Learning Package SAGE Premium Video Included in the interactive eBook! SAGE Premium Video tools and resources boost comprehension and bolster analysis. Watch this video Hiring Ethical People for a preview for a preview. Learn more. Interactive eBook Includes access to SAGE Premium Video, multimedia tools, and much more! Save when you bundle the interactive eBook with the new edition. Order using bundle ISBN: 978-1-5443-2496-8 Learn more. SAGE coursepacks FREE! Easily import our quality instructor and student resource content into your school’s learning management system (LMS) and save time. Learn more. SAGE edge FREE online resources for students that make learning easier. See how your students benefit.
Book Synopsis Strategic Marketing Decision-Making within Japanese and South Korean Companies by : Yang-Im Lee
Download or read book Strategic Marketing Decision-Making within Japanese and South Korean Companies written by Yang-Im Lee and published by Elsevier. This book was released on 2008-11-30 with total page 365 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book acts as a bridge between marketing and strategic management, as it is written from a strategic marketing perspective. It provides students and practising managers with an appreciation and an understanding of how managers in Japanese and South Korean companies formulate and implement strategic marketing decisions, how they embrace the organizational learning concept, and how they formulate working relationships with staff in partner organizations. It provides an explanation of the role that culture plays in the management process and various problems are cited in the text and solutions are offered that reinforce the theories and concepts covered. A number of case studies highlight the link between theory and practice, and the work is structured in a way that allows the reader to think through and reflect upon the key issues associated with decision-making within Japanese and South Korean companies. - The work is academically underpinned and contains relevant insights for practising managers - The authors draw upon their marketing and management knowledge and expertise in order to contribute to a developing body of general management theory - The methodological approach outlined in the book will facilitate a deeper understanding of how national cultural value systems are linked with organizational cultural value systems, and this will enhance interdisciplinary research approaches
