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Author : United States. Department of Labor
Publisher :
ISBN 13 :
Total Pages : 194 pages
Book Rating : 4.3/5 ( download)
Download or read book Graphic Communication Standards Manual written by United States. Department of Labor and published by . This book was released on 1975 with total page 194 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : United States. Department of Labor
Publisher :
ISBN 13 :
Total Pages : 34 pages
Book Rating : 4.:/5 (18 download)
Download or read book Graphic Communication Standards Manual written by United States. Department of Labor and published by . This book was released on 1992 with total page 34 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Jesse Reed
Publisher : Thames Hudson
ISBN 13 : 9780692586532
Total Pages : 220 pages
Book Rating : 4.5/5 (865 download)
Download or read book NASA Graphics Standards Manual written by Jesse Reed and published by Thames Hudson. This book was released on 2015-09 with total page 220 pages. Available in PDF, EPUB and Kindle. Book excerpt: The NASA Graphics Standards Manual, by Richard Danne and Bruce Blackburn, is a futuristic vision for an agency at the cutting edge of science and exploration. Housed in a special anti-static package, the book features a foreword by Richard Danne, an essay by Christopher Bonanos, scans of the original manual (from Danne's personal copy), reproductions of the original NASA 35mm slide presentation, and scans of the Managers Guide, a follow-up booklet distributed by NASA.
Author : Karen Lewis
Publisher : Routledge
ISBN 13 : 1317552350
Total Pages : 334 pages
Book Rating : 4.3/5 (175 download)
Download or read book Graphic Design for Architects written by Karen Lewis and published by Routledge. This book was released on 2015-06-26 with total page 334 pages. Available in PDF, EPUB and Kindle. Book excerpt: Graphic Design for Architects is a handbook of techniques, explanations and examples of graphic design most relevant to architects. The book covers a variety of scales of graphic design, everything from portfolio design and competition boards, to signage and building super-graphics – to address every phase of architectural production. This book combines and expands on information typically found in graphic design, information design, and architectural graphics books. As architectural communication increases to include more territory and components of a project, it is important for designers to be knowledgeable about the various ways in which to communicate visually. For instance, signage should be designed as part of the process – not something added at the end of a project; and the portfolio is a manifestation of how the designer works, not just an application to sell a design sensibility. In thinking about architecture as a systematic and visual project, the graphic design techniques outlined in this book will help architects process, organize and structure their work through the lens of visual communication. Each chapter is titled and organized by common architectural modes of communication and production. The chapters speak to architects by directly addressing projects and topics relevant to their work, while the information inside each chapter presents graphic design methods to achieve the architects’ work. In this way, readers don’t have to search through graphic design books to figure out what’s relevant to them – this book provides a complete reference of graphic techniques and methods most useful to architects in getting their work done.
Author : Juliette Cezzar
Publisher : Bloomsbury Publishing USA
ISBN 13 : 1501323679
Total Pages : 224 pages
Book Rating : 4.5/5 (13 download)
Download or read book The AIGA Guide to Careers in Graphic and Communication Design written by Juliette Cezzar and published by Bloomsbury Publishing USA. This book was released on 2018-03-08 with total page 224 pages. Available in PDF, EPUB and Kindle. Book excerpt: What graphic design is, what designers need to know, and who becomes a designer have all evolved as the computer went from being a tool to also becoming our primary medium for communication. How jobs are advertised and how prospective candidates communicate with prospective employers have changed as well, as has the culture and context for many workplaces, requiring new approaches for how to find your first (and last) position. Through clear prose, a broad survey of contexts where designers find themselves in the present day, and interviews with designers, The AIGA Guide to Careers in Graphic and Communication Design is an invaluable resource for finding your place in this quickly changing and growing field. The book includes interviews with over 40 designers at all levels working in-house and out-of-house in studios, consultancies, or alone, including: Nicholas Blechman, The New Yorker; Rob Giampietro, Google; Njoki Gitahi, IDEO; Hilary Greenbaum, Whitney Museum; Holly Gressley, Vox Media; Cemre Güngör, Facebook; Natasha Jen, Pentagram; Renda Morton, The New York Times; and Alisa Wolfson, Leo Burnett Worldwide.
Author : Timothy Samara
Publisher : Rockport Publishers
ISBN 13 : 1616736364
Total Pages : 273 pages
Book Rating : 4.6/5 (167 download)
Download or read book Design Elements written by Timothy Samara and published by Rockport Publishers. This book was released on 2007-04-01 with total page 273 pages. Available in PDF, EPUB and Kindle. Book excerpt: The graphic design equivalent to Strunk & White's The Elements of Style This book is simply the most compact and lucid handbook available outlining the basic principles of layout, typography, color usage, and space. Being a creative designer is often about coming up with unique design solutions. Unfortunately, when the basic rules of design are ignored in an effort to be distinctive, design becomes useless. In language, a departure from the rules is only appreciated as great literature if recognition of the rules underlies the text. Graphic design is a "visual language," and brilliance is recognized in designers whose work seems to break all the rules, yet communicates its messages clearly. This book is a fun and accessible handbook that presents the fundamentals of design in lists, tips, brief text, and examples. Chapters include Graphic Design: What It Is; What Are They and What Do They Do?; 20 Basic Rules of Good Design; Form and Space-The Basics; Color Fundamentals; Choosing and Using Type; The World of Imagery; Putting it All Together?Essential Layout Concepts; The Right Design Choices: 20 Reminders for Working Designers; and Breaking the Rules: When and Why to Challenge all the Rules of this Book.
Author : Armin Hofmann
Publisher :
ISBN 13 : 9780442111113
Total Pages : 0 pages
Book Rating : 4.1/5 (111 download)
Download or read book Graphic Design Manual: Principles and Practice written by Armin Hofmann and published by . This book was released on 1965 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Bruce Blackburn
Publisher :
ISBN 13 :
Total Pages : 54 pages
Book Rating : 4.3/5 (91 download)
Download or read book Design Standards Manuals written by Bruce Blackburn and published by . This book was released on 1977 with total page 54 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Timothy Samara
Publisher : Rockport Publishers
ISBN 13 : 1631598724
Total Pages : 323 pages
Book Rating : 4.6/5 (315 download)
Download or read book Design Elements, Third Edition written by Timothy Samara and published by Rockport Publishers. This book was released on 2020-09-08 with total page 323 pages. Available in PDF, EPUB and Kindle. Book excerpt: A new and updated 3rd Edition of Rockport's best-selling Design Elements, a visually rich and accessible handbook that presents the fundamentals of design in lists, tips, brief text, and examples. With new images and diagrams, the book covers everything from working with grids, color application, typography, and imagery to how to finally put it all together. Features include: The ultimate primer on graphic design's basic visual toolkit—dot, line, plane, texture, space, and contrast—and how these basics underpin all successful layouts An in-depth look at color—from its optical qualities and its effect on type to its potential for communication concepts and emotions One of the most thorough compilations of typography concepts to be found—including information on letterform structure and optics, combining typeface styles, the mechanics of detailed text typesetting, and using type as image An extensive overview of imagery—the endless possibilities of medium, depiction, abstraction, stylization, and how these all communicate effectively Methods for integrating type and image, including a tutorial on using grid systems to structure layouts Twenty rules for making good design—and the best ways to break them Being a creative designer is often about coming up with unique design solutions. But when the basic rules of design are ignored in an effort to be distinctive, design becomes useless. In language, a departure from the rules is only appreciated as great literature if recognition of the rules underlies the text. Graphic design is a "visual language," and brilliance is recognized in designers whose work seems to break all the rules, yet communicates its messages clearly.
Author : Ruben Pater
Publisher : BIS Publishers
ISBN 13 : 9789063694227
Total Pages : 32 pages
Book Rating : 4.6/5 (942 download)
Download or read book The Politics of Design written by Ruben Pater and published by BIS Publishers. This book was released on 2016-07-07 with total page 32 pages. Available in PDF, EPUB and Kindle. Book excerpt: Many designs that appear in today's society will circulate and encounter audiences of many different cultures and languages. With communication comes responsibility; are designers aware of the meaning and impact of their work? An image or symbol that is acceptable in one culture can be offensive or even harmful in the next. A typeface or colour in a design might appear to be neutral, but its meaning is always culturally dependent. If designers learn to be aware of global cultural contexts, we can avoid stereotyping and help improve mutual understanding between people. Politics of Design is a collection of visual examples from around the world. Using ideas from anthropology and sociology, it creates surprising and educational insight in contemporary visual communication. The examples relate to the daily practice of both online and offline visual communication: typography, images, colour, symbols, and information. Politics of Design shows the importance of visual literacy when communicating beyond borders and cultures. It explores the cultural meaning behind the symbols, maps, photography, typography, and colours that are used every day. It is a practical guide for design and communication professionals and students to create more effective and responsible visual communication.
Author : Timothy Samara
Publisher : Rockport Publishers
ISBN 13 : 1631598732
Total Pages : 323 pages
Book Rating : 4.6/5 (315 download)
Download or read book Design Elements, Third Edition written by Timothy Samara and published by Rockport Publishers. This book was released on 2020-09-07 with total page 323 pages. Available in PDF, EPUB and Kindle. Book excerpt: This updated version of Rockport's best-selling Design Elements covers all the design fundamentals, from working with grids, color application, typography, and imagery to finally how to put it all together.
Author : Simon Downs
Publisher : Routledge
ISBN 13 : 113664220X
Total Pages : 421 pages
Book Rating : 4.1/5 (366 download)
Download or read book The Graphic Communication Handbook written by Simon Downs and published by Routledge. This book was released on 2013-03-01 with total page 421 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Graphic Communication Handbook is a comprehensive and detailed introduction to the theories and practices of the graphics industry. It traces the history and development of graphic design, explores issues that affect the industry, examines its analysis through communications theory, explains how to do each section of the job, and advises on entry into the profession. The Graphic Communication Handbook covers all areas within the industry including pitching, understanding the client, researching a job, thumbnail drawings, developing concepts, presenting to clients, working in 2D, 3D, motion graphics and interaction graphics, situating and testing the job, getting paid, and getting the next job. The industry background, relevant theory and the law related to graphic communications are situated alongside the teaching of the practical elements. Features include: introductions that frame relevant debates case studies, examples and illustrations from a range of campaigns philosophical and technical explanations of topics and their importance.
Author : Jason Tselentis
Publisher :
ISBN 13 : 1592537782
Total Pages : 257 pages
Book Rating : 4.5/5 (925 download)
Download or read book The Graphic Designer's Electronic-Media Manual written by Jason Tselentis and published by . This book was released on 2012-05 with total page 257 pages. Available in PDF, EPUB and Kindle. Book excerpt: This comprehensive resource for graphic designers will help you merge traditional print design skills with new technology to create imaginative, informative, and useful online experiences for clients and ultimately the end users. The Graphic Designer’s Electronic-Media Manual focuses on reigning in the specific skills and tools necessary for creating design projects for the web and beyond. You'll also find a rich collection of sound design examples for the web from studios around the world. Unlike other books on web and electronic media, this book is not a technical manual, but a visual resource packed with real-world examples of design for the web.
Author : Josef Müller-Brockmann
Publisher : Verlag Niggli AG
ISBN 13 :
Total Pages : 184 pages
Book Rating : 4.F/5 ( download)
Download or read book Grid Systems in Graphic Design written by Josef Müller-Brockmann and published by Verlag Niggli AG. This book was released on 1996 with total page 184 pages. Available in PDF, EPUB and Kindle. Book excerpt: From a professional for professionals, here is the definitive word on using grid systems in graphic design since 1981.
Author : Jesse Reed
Publisher :
ISBN 13 : 9780692878309
Total Pages : 228 pages
Book Rating : 4.8/5 (783 download)
Download or read book Environmental Protection Agency Graphic Standards System written by Jesse Reed and published by . This book was released on 2017-10-24 with total page 228 pages. Available in PDF, EPUB and Kindle. Book excerpt: In 1970, President Richard Nixon created the Environmental Protection Agency (EPA) to confront environmental pollution and protect the health of the American people. One of the EPA's top priorities was consolidating numerous state offices to more efficiently carry out its goal of "working for a cleaner, healthier environment for the American people." But there was one area in which the EPA--like many government agencies of the time--was terribly inefficient: their graphic design and communications department. Millions of dollars were being wasted annually due to nonstandardized formats, inefficient processes and almost everything being designed from scratch. In 1977 the EPA began working with the legendary New York design firm Chermayeff & Geismar (now Chermayeff & Geismar & Haviv, or CGH), responsible for some of the most recognizable visual identities in the world, such as Chase Bank, PBS, National Geographic, the Smithsonian Institution, Mobil Oil and NBC. Partners Ivan Chermayeff, Tom Geismar and Steff Geissbuhler set about tackling this problem. The result was the 1977 US Environmental Protection Agency Graphic Standards System. Forty years later, Jesse Reed & Hamish Smyth--creators of the NYCTA and NASA Graphics Standards Manual reissues--have partnered with CGH and AIGA, the US's oldest and largest professional organization for design, to publish this classic graphic standards EPA manual as a hardcover volume. Each page is reproduced at the same size as the original three-ring binder pages, using the same vibrant Pantone inks with a total of 14 colors.
Author : STEVEN. HELLER
Publisher :
ISBN 13 :
Total Pages : 288 pages
Book Rating : 4.0/5 (959 download)
Download or read book IBM - GRAPHIC DESIGN GUIDE FROM 1969 TO 1987 written by STEVEN. HELLER and published by . This book was released on 2018 with total page 288 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Catharine Slade-Brooking
Publisher : Laurence King Publishing
ISBN 13 : 1780679807
Total Pages : 427 pages
Book Rating : 4.7/5 (86 download)
Download or read book Creating a Brand Identity: A Guide for Designers written by Catharine Slade-Brooking and published by Laurence King Publishing. This book was released on 2016-01-18 with total page 427 pages. Available in PDF, EPUB and Kindle. Book excerpt: Creating a brand identity is a fascinating and complex challenge for the graphic designer. It requires practical design skills and creative drive as well as an understanding of marketing and consumer behaviour. This practical handbook is a comprehensive introduction to this multifaceted process. Exercises and examples highlight the key activities undertaken by designers to create a successful brand identity, including defining the audience, analyzing competitors, creating mood boards, naming brands, designing logos, presenting to clients, rebranding and launching the new identity. Case studies throughout the book are illustrated with brand identities from around the world, including a diverse range of industries – digital media, fashion, advertising, product design, packaging, retail and more.
