Governments Use Of Public Relations And Propaganda

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Governments’ Use of Public Relations and Propaganda

Author : Belinda Helmke
Publisher : GRIN Verlag
ISBN 13 : 3640952421
Total Pages : 7 pages
Book Rating : 4.6/5 (49 download)

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Book Synopsis Governments’ Use of Public Relations and Propaganda by : Belinda Helmke

Download or read book Governments’ Use of Public Relations and Propaganda written by Belinda Helmke and published by GRIN Verlag. This book was released on 2011-07-06 with total page 7 pages. Available in PDF, EPUB and Kindle. Book excerpt: Seminar paper from the year 2002 in the subject Communications - Media and Politics, Politic Communications, grade: 1, Macquarie University, language: English, abstract: There is a widely held perception amongst the general public that there is no genuine difference between propaganda and public relations. This is a view also advocated by some communication scholars who equate these two terms. The truth lies somewhere between this perception and the one stated in the introductory quote. Although there are a number of parallels between public relations and propaganda, there are also fundamental differences. The definitions of public relations are so numerous that it is difficult to give one which would find universal consent. For this paper and in order to illustrate the difference to propaganda most efficiently a definition, which stresses the importance of mutual understanding between the organisation and the public, as well as the benefaction to both, will be used. According to Long and Hazelton public relations is ”a communication function of management through which organisations adapt to, alter, or maintain their environment for the purpose of achieving organisational goals”.

The Practice of Government Public Relations

Author : Mordecai Lee
Publisher : CRC Press
ISBN 13 : 1466508574
Total Pages : 274 pages
Book Rating : 4.4/5 (665 download)

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Book Synopsis The Practice of Government Public Relations by : Mordecai Lee

Download or read book The Practice of Government Public Relations written by Mordecai Lee and published by CRC Press. This book was released on 2011-07-25 with total page 274 pages. Available in PDF, EPUB and Kindle. Book excerpt: In addition to traditional management tools, government administrators require a fundamental understanding of the tools available to address the ever-changing context of government communications. Examining the ins and outs of the regulations influencing public information, The Practice of Government Public Relations unveils novel ways to integrate cutting-edge technologies—including Web 2.0 and rapidly emerging social media—to craft and maintain a positive public image. Expert practitioners with extensive government communications experience address key topics of interest and provide an up-to-date overview of best practices. They examine the specifics of government public relations and detail a hands-on approach for the planning, implementation, and evaluation of the wide-ranging aspects of government public relations—including how to respond during a crisis.In addition to the tools provided on the accompanying CD-ROM, most chapters include a Best Practice Checklist to help you successfully utilize the communication strategies outlined in the book. Focusing on the roles of government managers enacting policies adopted by elected officials and politicians, this book is ideal for program managers seeking innovative and inexpensive ways to accomplish their programs’ missions. While no manager can be an expert in all aspects of public administration, this book helps you understand the external communications tools available to advance the mission and results of your agency.

Political Propaganda, Advertising, and Public Relations: Emerging Research and Opportunities

Author : Kavo?lu, Samet
Publisher : IGI Global
ISBN 13 : 1799817369
Total Pages : 212 pages
Book Rating : 4.7/5 (998 download)

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Book Synopsis Political Propaganda, Advertising, and Public Relations: Emerging Research and Opportunities by : Kavo?lu, Samet

Download or read book Political Propaganda, Advertising, and Public Relations: Emerging Research and Opportunities written by Kavo?lu, Samet and published by IGI Global. This book was released on 2019-10-25 with total page 212 pages. Available in PDF, EPUB and Kindle. Book excerpt: Public opinion is an important factor affecting the political decision-making process. In almost every community, the ones in power—no matter what type of political system is established—want to be aware of the ideas and opinions of the rules regarding policies that they have implemented. The factors that take part in the determination of public opinion must be explored further. Political Propaganda, Advertising, and Public Relations: Emerging Research and Opportunities is an essential reference source that discusses public opinion on policies as well as political communication activities. Featuring research on topics such as campaign management, branding, and political marketing, this book is ideally designed for campaign managers, social media mangers, government officials, advertisers, media consultants, public relations specialists, researchers, politicians, academicians, and students seeking coverage on current technological trends and political communication.

How Propaganda Became Public Relations

Author : Cory Wimberly
Publisher : Routledge
ISBN 13 : 1000753530
Total Pages : 275 pages
Book Rating : 4.0/5 (7 download)

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Book Synopsis How Propaganda Became Public Relations by : Cory Wimberly

Download or read book How Propaganda Became Public Relations written by Cory Wimberly and published by Routledge. This book was released on 2019-11-07 with total page 275 pages. Available in PDF, EPUB and Kindle. Book excerpt: How Propaganda Became Public Relations pulls back the curtain on propaganda: how it was born, how it works, and how it has masked the bulk of its operations by rebranding itself as public relations. Cory Wimberly uses archival materials and wide variety of sources — Foucault’s work on governmentality, political economy, liberalism, mass psychology, and history — to mount a genealogical challenge to two commonplaces about propaganda. First, modern propaganda did not originate in the state and was never primarily located in the state; instead, it began and flourished as a for-profit service for businesses. Further, propaganda is not focused on public beliefs and does not operate mainly through lies and deceit; propaganda is an apparatus of government that aims to create the publics that will freely undertake the conduct its clients’ desire. Businesses have used propaganda since the early twentieth century to construct the laboring, consuming, and voting publics that they needed to secure and grow their operations. Over that time, corporations have become the most numerous and well-funded apparatuses of government in the West, operating privately and without democratic accountability. Wimberly explains why liberal strategies of resistance have failed and a new focus on creating mass subjectivity through democratic means is essential to countering propaganda. This book offers a sophisticated analysis that will be of interest to scholars and advanced students working in social and political philosophy, Continental philosophy, political communication, the history of capitalism, and the history of public relations.

Government Public Relations

Author : Mohd. Hamdan Adnan
Publisher :
ISBN 13 :
Total Pages : 204 pages
Book Rating : 4.3/5 (91 download)

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Book Synopsis Government Public Relations by : Mohd. Hamdan Adnan

Download or read book Government Public Relations written by Mohd. Hamdan Adnan and published by . This book was released on 2004 with total page 204 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Rethinking Public Relations

Author : Kevin Moloney
Publisher : Routledge
ISBN 13 : 1134198698
Total Pages : 273 pages
Book Rating : 4.1/5 (341 download)

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Book Synopsis Rethinking Public Relations by : Kevin Moloney

Download or read book Rethinking Public Relations written by Kevin Moloney and published by Routledge. This book was released on 2006-04-18 with total page 273 pages. Available in PDF, EPUB and Kindle. Book excerpt: All PR, whether for charities or arms manufacturers, is weak propaganda. Though it has its undeniable benefits (it grabs attention and helps circulate more information), it also has costs (such as selective messaging). This extensively revised edition of a classic text fully investigates PR, updating and expanding earlier arguments and building upon the successful first edition with new thoughts, data and evidence. Thought-provoking and stimulating, Rethinking Public Relations 2nd Edition challenges conventional PR wisdom. It develops the accepted thinking on the most important question facing PR - its relationship with democracy - and finds a balance of advantages and disadvantages which leave a residue of concern. It tackles topical issues such as: PR as a form of propaganda which flourishes in a democracy the connections between PR and journalism the media, promotions culture and persuasion. Designed to appeal to final year undergraduates, postgraduates and researchers studying public relations, media and communications studies, this book explores the most important relationship PR has – the connection with democracy – and asks what benefits or costs it brings to politics, markets and the media.

Public Relations and American Democracy

Author : John Alfred Ralph Pimlott
Publisher :
ISBN 13 :
Total Pages : 286 pages
Book Rating : 4.3/5 (91 download)

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Book Synopsis Public Relations and American Democracy by : John Alfred Ralph Pimlott

Download or read book Public Relations and American Democracy written by John Alfred Ralph Pimlott and published by . This book was released on 1951 with total page 286 pages. Available in PDF, EPUB and Kindle. Book excerpt:

The Public Communications Functions of the Federal Government

Author : Donald William Krimel
Publisher :
ISBN 13 :
Total Pages : 474 pages
Book Rating : 4.:/5 (891 download)

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Book Synopsis The Public Communications Functions of the Federal Government by : Donald William Krimel

Download or read book The Public Communications Functions of the Federal Government written by Donald William Krimel and published by . This book was released on 1955 with total page 474 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Crystallizing Public Opinion (Original Classic Edition)

Author : Edward Bernays
Publisher : Gildan Media LLC aka G&D Media
ISBN 13 : 1722523840
Total Pages : 125 pages
Book Rating : 4.7/5 (225 download)

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Book Synopsis Crystallizing Public Opinion (Original Classic Edition) by : Edward Bernays

Download or read book Crystallizing Public Opinion (Original Classic Edition) written by Edward Bernays and published by Gildan Media LLC aka G&D Media. This book was released on 2019-10-14 with total page 125 pages. Available in PDF, EPUB and Kindle. Book excerpt: A seminal work on how public opinion is created and shaped, Edward Bernays' 1923 classic Crystallizing Public Opinion set down the principles that corporations and government have used to influence public attitudes over the past century. With his view that the public behaves like herds of animals, Bernays outlines how to control the masses in whatever way the influencer chooses. With a glimpse into the world of propaganda and advertising, he shows how ideas as different as eating bacon for breakfast and preferring women to be thin were put into our heads. By adapting the ideas that Bernays put forth in this book, governments and advertisers have been able to “regiment the mind.” Bernays’ work explains a large part of the popularity of today’s TV news shout-fest and angry social media posts. Bernays wrote, “crowds love a contest.” This dynamic fuels the hostile and sarcastic comment chains that populate Twitter and Facebook and taps into what Bernays called “the ‘herd’ point of view,” which results in mass audiences, mass products and mass-media events. Bernays was named as one of the 100 most influential Americans of the 20th Century by Life magazine. He counted among his clients the American Tobacco Company, several U.S. presidents and the opponents of the Guatemalan revolution.

Practical Public Affairs in an Era of Change

Author : Lloyd Burton Dennis
Publisher : University Press of America
ISBN 13 :
Total Pages : 496 pages
Book Rating : 4.3/5 (91 download)

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Book Synopsis Practical Public Affairs in an Era of Change by : Lloyd Burton Dennis

Download or read book Practical Public Affairs in an Era of Change written by Lloyd Burton Dennis and published by University Press of America. This book was released on 1996 with total page 496 pages. Available in PDF, EPUB and Kindle. Book excerpt: This collection of essays by communication professionals significantly helps build a theory about the growing convergance of communications expertise focused on public policymaking. Practical Public Affairs in an Era of Change discusses how public affairs and public relations are halves of one whole, explores developments in the field, and addresses challenges facing the profession. Set against a backdrop of stunning changes in communications technology and plummeting popular faith in political leaders and institutions, this volume provides extraordinary and informative insight into the fields of public affairs and public relations. The volume will introduce newcomers to the field and prove to be an invaluable resource for those already involved. Co-published with the Public Relations Society of America.

An Introduction to Public Opinion (Classic Reprint)

Author : Harwood L. Childs
Publisher : Forgotten Books
ISBN 13 : 9781333620882
Total Pages : 166 pages
Book Rating : 4.6/5 (28 download)

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Book Synopsis An Introduction to Public Opinion (Classic Reprint) by : Harwood L. Childs

Download or read book An Introduction to Public Opinion (Classic Reprint) written by Harwood L. Childs and published by Forgotten Books. This book was released on 2016-09-16 with total page 166 pages. Available in PDF, EPUB and Kindle. Book excerpt: Excerpt from An Introduction to Public Opinion Public-relations problems are essentially public - opinion problems. Moreover, the academic student of public opinion soon discovers that those most realistically concerned with his field of study are men and women seeking to solve public-relations problems. Starting with the practical problems of public relations I have tried to show how a knowledge of public opinion will aid in their solution and what an understanding of public opinion involves. The purpose of these lectures is twofold: (i) to present a theory of public Opinion which will serve as a frame of reference for public officials, political leaders, business executives, labor leaders, and group leaders generally who are today at grips with public - relations prob lems; (2) to clarify the meaning of such terms as public relations, public opinion, public interest, and propaganda, and to appraise the role of certain institutions and practices in the public-opinion arena. Special attention is given to public - opinion polls, public-opinion re search, current attempts to analyze propaganda, and the impact of foreign propaganda on the American scene. Some suggestions are offered for improving the functioning of public opinion in a democracy. About the Publisher Forgotten Books publishes hundreds of thousands of rare and classic books. Find more at www.forgottenbooks.com This book is a reproduction of an important historical work. Forgotten Books uses state-of-the-art technology to digitally reconstruct the work, preserving the original format whilst repairing imperfections present in the aged copy. In rare cases, an imperfection in the original, such as a blemish or missing page, may be replicated in our edition. We do, however, repair the vast majority of imperfections successfully; any imperfections that remain are intentionally left to preserve the state of such historical works.

Public Relations

Author : Edward L. Bernays
Publisher : University of Oklahoma Press
ISBN 13 : 0806189827
Total Pages : 441 pages
Book Rating : 4.8/5 (61 download)

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Book Synopsis Public Relations by : Edward L. Bernays

Download or read book Public Relations written by Edward L. Bernays and published by University of Oklahoma Press. This book was released on 2013-07-29 with total page 441 pages. Available in PDF, EPUB and Kindle. Book excerpt: Public relations as described in this volume is, among other things, society’s solution to problems of maladjustment that plague an overcomplex world. All of us, individuals or organizations, depend for survival and growth on adjustment to our publics. Publicist Edward L. Bernays offers here the kind of advice individuals and a variety of organizations sought from him on a professional basis during more than four decades. With such knowledge, every intelligent person can carry on his or her activities more effectively. This book provides know-why as well know-how. Bernays explains the underlying philosophy of public relations and the PR methods and practices to be applied in specific cases. He presents broad approaches and solutions as they were successfully carried out in his long professional career. Public relations is not publicity, press agentry, promotion, advertising, or a bag of tricks, but a continuing process of social integration. It is a field of adjusting private and public interest. Everyone engaged in any public activity, and every student of human behavior and society, will find in this book a challenge and opportunity to further both the public interest and their own interest.

Public Relations and Nation Building

Author : Margalit Toledano
Publisher : Routledge
ISBN 13 : 113667876X
Total Pages : 200 pages
Book Rating : 4.1/5 (366 download)

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Book Synopsis Public Relations and Nation Building by : Margalit Toledano

Download or read book Public Relations and Nation Building written by Margalit Toledano and published by Routledge. This book was released on 2013-09-02 with total page 200 pages. Available in PDF, EPUB and Kindle. Book excerpt: All public relations emerges from particular environments, but the specific conditions of Israel offer an exceptional study of the accelerators and inhibitors of professional development in the history of a nation. Documenting and analyzing the contribution of one profession to building one specific nation, this book tells the previously-untold story of Israeli public relations practitioners. It illustrates their often-unseen, often-unacknowledged and often-strategic shaping of the events, narratives and symbols of Israel over time and their promotion of Israel to the world. It links the profession’s genesis – including the role of the Diaspora and early Zionist activists – to today’s private and public sector professionals by identifying their roots in Israel’s cultural, economic, media, political, and social systems. It reveals how professional communicators and leaders nurtured and valued collectivism, high consensus, solidarity, and unity over democracy and free speech. It investigates such key underpinning concepts as Hasbara and criticizes non-democratic and sometimes unethical propaganda practices. It highlights unprecedented fundraising and lobbying campaigns that forged Israeli identity internally and internationally. In situating Israeli ideas on democracy in the context of contemporary public relations theory, Public Relations and Nation Building seeks to point ways forward for that theory, for Israel and for the public relations of many other nations.

Public Relations History

Author : Scott M. Cutlip
Publisher : Routledge
ISBN 13 : 1136688528
Total Pages : 335 pages
Book Rating : 4.1/5 (366 download)

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Book Synopsis Public Relations History by : Scott M. Cutlip

Download or read book Public Relations History written by Scott M. Cutlip and published by Routledge. This book was released on 2013-11-05 with total page 335 pages. Available in PDF, EPUB and Kindle. Book excerpt: This important volume documents events and routines defined as public relations practice, and serves as a companion work to the author's The Unseen Power: Public Relations which tells the history of public relations as revealed in the work and personalities of the pioneer agencies. This history opens with the 17th Century efforts of land promoters and colonists to lure settlers from Europe -- mainly England -- to this primitive land along the Atlantic Coast. They used publicity, tracts, sermons, and letters to disseminate rosy, glowing accounts of life and opportunity in the new land. The volume closes with a description of the public relations efforts of colleges and other non-profit agencies in the late 19th and early 20th centuries, thus providing a bridge across the century line. This study of the origins of public relations provides helpful insight into its functions, its strengths and weaknesses, and its profound though often unseen impact on our society. Public relations or its equivalents -- propaganda, publicity, public information -- began when mankind started to live together in tribal camps where one's survival depended upon others of the tribe. To function, civilization requires communication, conciliation, consensus, and cooperation -- the bedrock fundamentals of the public relations function. This volume is filled with robust public struggles -- the struggles of which history is made and a nation built: * the work of the Revolutionaries, led by the indomitable Sam Adams, to bring on the War of Independence that gave birth to a New Nation; * the propaganda of Alexander Hamilton, James Madison, and John Jay in the Federalist papers to win ratification of the U.S. Constitution -- prevailing against the propaganda of the AntiFederalists led by Richard Henry Lee; * the battle between the forces of President Andrew Jackson, led by Amos Kendall, and those of Nicholas Biddle and his Bank of the United States which presaged corporate versus government campaigns common today: * the classic presidential campaign of 1896 which pitted pro-Big Business candidate William McKinley against the Populist orator of the Platte, William Jennings Bryan. This book details the antecedents of today's flourishing, influential vocation of public relations whose practitioners -- some 150,000 professionals -- make their case for their clients or their employers in the highly competitive public opinion marketplace.

Crystallizing Public Opinion

Author : Edward Bernays
Publisher : Courier Dover Publications
ISBN 13 : 0486836584
Total Pages : 147 pages
Book Rating : 4.4/5 (868 download)

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Book Synopsis Crystallizing Public Opinion by : Edward Bernays

Download or read book Crystallizing Public Opinion written by Edward Bernays and published by Courier Dover Publications. This book was released on 2019-10-16 with total page 147 pages. Available in PDF, EPUB and Kindle. Book excerpt: Famed as "the father of public relations," Edward Bernays pioneered the technique of working to change attitudes rather than just selling products. In this 1923 classic, the first book ever written about the public relations industry, he delineates the approaches that corporations and governments have taken for the past century to influence social tendencies. Crystallizing Public Opinion identifies the techniques employed by public relations professionals, from authoritative-sounding surveys to persuasive endorsements from opinion leaders, celebrities, and experts. Bernays — whose high-profile clients included Procter & Gamble, General Electric, CBS, NBC, and Time, Inc. — cites examples from his successful campaigns, including a physician-endorsed promotion of bacon as a healthy breakfast option. He quotes leading theorists on the role of herd mentality in the minds of the educated as well as the ignorant, and he explains the value of communicating the right facts at the right time to a targeted audience. Although technology has changed in the years since this book's debut, human nature has not, and these principles remain of timeless value to business and marketing professionals, students of public relations, and other readers.

British Techniques of Public Relations and Propaganda for Mobilizing East and Central Africa During World War II

Author : Kate Morris
Publisher :
ISBN 13 :
Total Pages : 504 pages
Book Rating : 4.3/5 ( download)

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Book Synopsis British Techniques of Public Relations and Propaganda for Mobilizing East and Central Africa During World War II by : Kate Morris

Download or read book British Techniques of Public Relations and Propaganda for Mobilizing East and Central Africa During World War II written by Kate Morris and published by . This book was released on 2000 with total page 504 pages. Available in PDF, EPUB and Kindle. Book excerpt: This monograph presents a detailed account of how the British government developed new techniques of public relations and propaganda during World War II and in the early post-war period to mobilize the British empire in the war effort and in a new imperial relationship of partnership.

Promoting the War Effort

Author : Mordecai Lee
Publisher : LSU Press
ISBN 13 : 0807145297
Total Pages : 302 pages
Book Rating : 4.8/5 (71 download)

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Book Synopsis Promoting the War Effort by : Mordecai Lee

Download or read book Promoting the War Effort written by Mordecai Lee and published by LSU Press. This book was released on 2012-09-17 with total page 302 pages. Available in PDF, EPUB and Kindle. Book excerpt: Though historians have largely overlooked Robert Horton, his public relations campaigns remain fixed in popular memory of the home front during World War II. Utilizing all media -- including the nascent technology of television -- to rally civilian support, Horton's work ranged from educational documentary shorts like Pots to Planes, which depicted the transformation of aluminum household items into aircraft, to posters employing scare tactics, such as a German soldier with large eyes staring forward with the tagline "He's Watching You." Iconic and calculated, Horton's campaigns raise important questions about the role of public relations in government agencies. When are promotional campaigns acceptable? Does war necessitate persuasive communication? What separates information from propaganda? Promoting the War Effort traces the career of Horton -- the first book-length study to do so -- and delves into the controversies surrounding federal public relations. A former reporter, Horton headed the public relations department for the U.S. Maritime Commission from 1938 to 1940. Then -- until Pearl Harbor in December 1941 -- he directed the Division of Information (DOI) in the Executive Office of the President, where he played key roles in promoting the New Deal, President Franklin D. Roosevelt's unprecedented third-term reelection campaign, and the prewar arms-production effort. After Pearl Harbor, Horton's DOI encouraged support for the war, primarily focusing on raising civilian and workforce morale. But the DOI under Horton assumed a different wartime tone than its World War I predecessor, the Committee on Public Information. Rather than whipping up prowar hysteria, Horton focused on developing campaigns for more practical purposes, such as conservation and production. In mid-1942, Roosevelt merged the Division and several other agencies into the Office of War Information. Horton stayed in government, working as the PR director for several agencies. He retired in mid-1946, during the postwar demobilization. Promoting the War Effort recovers this influential figure in American politics and contributes to the ongoing public debate about government public relations during a time when questions about how facts are disseminated -- and spun -- are of greater relevance than ever before.