Marketing Leadership in Government

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Publisher : Springer
ISBN 13 : 1349949191
Total Pages : 155 pages
Book Rating : 4.3/5 (499 download)

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Book Synopsis Marketing Leadership in Government by : Edward Elder

Download or read book Marketing Leadership in Government written by Edward Elder and published by Springer. This book was released on 2016-07-17 with total page 155 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book explores how contemporary governing leaders can overcome the typical trend of losing a public support in power by following more effective communication strategies. It shows how new forms of communication that emphasise acknowledgement and respect for public criticisms and concerns can be used by governing leaders to show the public that they still have the leadership qualities they entered office with, despite the extra challenges that political office presents. The book outlines a new model, The Contemporary Governing Leaders' Communication Model, through which leaders can communicate their positive personal and professional qualities in government. The book illustrates this model in use through the communication of United States President Barack Obama and New Zealand Prime Minister John Key during their first terms in political office.

Governmental Communication 360

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Publisher :
ISBN 13 :
Total Pages : pages
Book Rating : 4.:/5 (12 download)

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Book Synopsis Governmental Communication 360 by : Belén; UBACYT Amadeo

Download or read book Governmental Communication 360 written by Belén; UBACYT Amadeo and published by . This book was released on with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: En esta reseña del libro Comunicación gubernamental 360, editado por Luciano Elizalde y Mario Riorda, Belén Amadeo nos explica que en ambos autores se conjugan las visiones de la comunicación y de la ciencia política, lo cual significa un aporte importante para los profesionales y los estudiosos de la comunicación política: los autores a quienes Elizalde y Riorda convocaron tratan, entre otros asuntos, la comunicación gubernamental con sus tácticas, los públicos externos e internos, así como las Tecnologías de la Información y la Comunicación (TIC) y la concepción tradicional de los medios masivos que ahora conviven con ellas.

Digital Political Communication Strategies

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Publisher : Springer Nature
ISBN 13 : 3030815684
Total Pages : 238 pages
Book Rating : 4.0/5 (38 download)

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Book Synopsis Digital Political Communication Strategies by : Berta García-Orosa

Download or read book Digital Political Communication Strategies written by Berta García-Orosa and published by Springer Nature. This book was released on 2021-11-25 with total page 238 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book, with a foreword by Manuel Castells, explores the core strategies of digital political communication. It reviews the field’s evolution over the past 25 years and examines the coexistence of old and new actors (lobbyists, citizens, parliaments, political parties, media outlets, digital platforms, among others), as well as hybrid communication tactics. Topics covered include frames, fake news, filter bubbles, echo chambers, artificial intelligence, the significance of emotions, and engagement with citizens. As we find ourselves in the fourth wave of digital communication, and in the wake of a pandemic which has shaken the foundations of political communication, an evaluation of these topics is essential to the reinvention of democracy. The book is geared towards students and researchers who wish to delve into the latest trends in digital communication, political communication actors and journalists. It further aims to prepare citizens to effectively deal with messaging that blurs the line between truth and falsehood with increasingly powerful strategies supported by artificial intelligence.

Government Communication

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Publisher : A&C Black
ISBN 13 : 1849665028
Total Pages : 337 pages
Book Rating : 4.8/5 (496 download)

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Book Synopsis Government Communication by : Karen Sanders

Download or read book Government Communication written by Karen Sanders and published by A&C Black. This book was released on 2013-06-20 with total page 337 pages. Available in PDF, EPUB and Kindle. Book excerpt: Government communication is a curiously neglected area of discursive analysis. No considered examination of the subject exists which provides either an account of the contemporary governmental landscape or an explanation of the common and divergent themes on both a domestic and international basis. This volume aims to fill that gap, providing a concise and illuminating case-study based review of government communication. It will be divided into three sections to reflect differences in both geography and political allegiances, scrutinizing continental Europe, Anglo-American traditions and newly emerging democracies. Offering a global and thematic account, it is an indispensable resource for all students of political communication.

The Handbook of Public Sector Communication

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Publisher : John Wiley & Sons
ISBN 13 : 111926314X
Total Pages : 517 pages
Book Rating : 4.1/5 (192 download)

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Book Synopsis The Handbook of Public Sector Communication by : Vilma Luoma-aho

Download or read book The Handbook of Public Sector Communication written by Vilma Luoma-aho and published by John Wiley & Sons. This book was released on 2020-03-24 with total page 517 pages. Available in PDF, EPUB and Kindle. Book excerpt: A multidisciplinary collection on global public entity strategic communication Research into public sector communication investigates the interaction between public and governmental entities and citizens within their sphere of influence. Today’s public sector organizations are operating in environments where people receive their information from multiple sources. Although modern research demonstrates the immense impact public entities have on democracy and societal welfare, communication in this context is often overlooked. Public sector organizations need to develop “communicative intelligence” in balancing their institutional agendas and aims of public engagement. The Handbook of Public Sector Communication is the first comprehensive volume to explore the field. This timely, innovative volume examines the societal role, environment, goals, practices, and development of public sector strategic communication. International in scope, this handbook describes and analyzes the contexts, policies, issues, and questions that shape public sector communication. An interdisciplinary team of leading experts discusses diverse subjects of rising importance to public sector, government, and political communication. Topics include social exchange relationships, crisis communication, citizen expectations, measuring and evaluating media, diversity and inclusion, and more. Providing current research and global perspectives, this important resource: Addresses the questions public sector communicators face today Summarizes the current state of public sector communication worldwide Clarifies contemporary trends and practices including mediatization, citizen engagement, and change and expectation management Addresses global challenges and crises such as corruption and bureaucratic roadblocks Provides a framework for measuring communication effectiveness Requiring minimal prior knowledge of the field, The Handbook of Public Sector Communication is a valuable tool for academics, students, and practitioners in areas of public administration, public management, political communication, strategic and organizational communication, and related fields such as political science, sociology, marketing, journalism, and globalization studies.

The Dynamics of Political Communication

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Publisher : Routledge
ISBN 13 : 1136294597
Total Pages : 615 pages
Book Rating : 4.1/5 (362 download)

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Book Synopsis The Dynamics of Political Communication by : Richard M. Perloff

Download or read book The Dynamics of Political Communication written by Richard M. Perloff and published by Routledge. This book was released on 2013-12-04 with total page 615 pages. Available in PDF, EPUB and Kindle. Book excerpt: "The Dynamics of Political Communication blends the drama, excitement, and chaos of politics with the extensive body of social science research that maps in detail the role of the communication media in our political life." —Maxwell McCombs, University of Texas at Austin "The effortlessness and accessibility with which this text walks the reader through theories, current examples and exercises will also make it a very popular textbook for undergraduate courses. I look forward to assigning it in my classes." —Dietram A. Scheufele, University of Wisconsin-Madison "Written in an easily accessible style and filled with timely and interesting examples, this textbook would be a first-rate addition to any introductory course on the topic." —Gadi Wolfsfeld, Author of Making Sense of Media and Politics: Five Principles in Political Communication "...an engaging and timely analysis of the central role of media in American politics. ... The book provides multiple perspectives to stimulate critical thought and reflection." —Ann N. Crigler, University of Southern California "Perloff has offered a systematic overview of the topic that allows us to make sense of the chaotic communication environment we are enveloped within. ... A must-read for anyone looking to introduce themselves to this important research area." —R. Lance Holbert, The Ohio State University ? What impact do news and political advertising have on us? How do candidates use media to persuade us as voters? Are we informed adequately about political issues? Do 21st-century political communications measure up to democratic ideals??The Dynamics of Political Communication: Media and Politics in a Digital Age?explores these issues and guides us through current political communication theories and beliefs. Author Richard M. Perloff details the fluid landscape of political communication and offers us an engaging introduction to the field and a thorough tour of the discipline. He examines essential concepts in this arena, such as agenda-setting, agenda-building, framing, political socialization, and issues of bias that are part of campaign news. Designed to provide an understanding and appreciation of the principles involved in political communication along with methods of research and hypothesis-testing, each chapter includes materials that challenge us by encouraging reflection on controversial matters and providing links to online examples of real-life political communication. The text’s companion website provides expanded resources for students as well as materials for instructors to use in the classroom. The Dynamics of Political Communication?immerses readers in contemporary events through its coverage of online campaigning, effects of negative advertising, issues of gender bias in campaign politics, and image-management strategies in the 2012 campaign. It will prepare you to survey the current political landscape with a more critical eye, and encourage a greater understanding of the challenges and occurrences presented in this constantly evolving field.

Political Campaign Communication

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Publisher : Rowman & Littlefield
ISBN 13 : 9780742553033
Total Pages : 452 pages
Book Rating : 4.5/5 (53 download)

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Book Synopsis Political Campaign Communication by : Judith S. Trent

Download or read book Political Campaign Communication written by Judith S. Trent and published by Rowman & Littlefield. This book was released on 2008 with total page 452 pages. Available in PDF, EPUB and Kindle. Book excerpt: Now in its sixth edition, Political Campaign Communication provides a realistic understanding of the strategic and tactical communication choices candidates and their staffs must make as they wage an election campaign. Trent and Friedenberg's classic text has been updated throughout to reflect recent election campaigns, including 2004 and 2006 as well as the early stages of 2008. A new chapter focuses on the use of the Internet. Political Campaign Communication continues to be a classroom favorite and is thoroughly researched, insightful, and is a reader-friendly text.

Political Communication Online

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Publisher : Routledge
ISBN 13 : 1317815572
Total Pages : 174 pages
Book Rating : 4.3/5 (178 download)

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Book Synopsis Political Communication Online by : Ognyan Seizov

Download or read book Political Communication Online written by Ognyan Seizov and published by Routledge. This book was released on 2014-04-24 with total page 174 pages. Available in PDF, EPUB and Kindle. Book excerpt: The impact of the Internet on political communication has been significant and multifaceted: it expanded the reach of political messages; opened the floodgates of decontextualization and intercultural misunderstanding; made room for new genres and forms; and allowed for the incorporation of every previously existing communication mode into complex multilayered documents. Political Communication Online places these developments in their social and media context, covers various disciplinary backgrounds and how they can contribute to a common understanding of the evolving online media landscape, and proposes a novel methodological tool for the analysis of political communication online. Seizov offers an approach that places context at the core of the theoretical and methodological discussion by discussing the traits of online communication that make it a unique communication environment. The book then brings together different disciplines which have important contributions for the study of political communication online but have not been integrated for this purpose so far, such as visual communication, multimodal research, and cognitive psychology. Seizov introduces the book’s main theoretical and methodological contribution to multimodal document analysis, the annotation scheme "Imagery and Communication in Online Narratives" (ICON), and explores how the ICON approach works in practice. Taking four distinct genres of online political communication – news, election campaigns, NGOs, and social movements – the book presents the analyses of convenience samples from each of them in detail. This text features a comprehensive theoretical discussion of vital current developments in online political communication, places these developments in context, and couples that with a practical demonstration of the novel methodology it proposes.

Encyclopedia of Political Communication

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Publisher : SAGE
ISBN 13 : 1412917999
Total Pages : 1105 pages
Book Rating : 4.4/5 (129 download)

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Book Synopsis Encyclopedia of Political Communication by : Lynda Lee Kaid

Download or read book Encyclopedia of Political Communication written by Lynda Lee Kaid and published by SAGE. This book was released on 2008 with total page 1105 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Political communication began with the earliest studies of democratic discourse by Aristotle and Plato. However, modern political communication relies on an interdisciplinary base, which draws on concepts from communication, political science, journalism, sociology, psychology, history, rhetoric, and others. This two-volume resource considers political communication from a broad interdisciplinary perspective, encompassing the many different roles that communication plays in political processes in the United States and around the world. The Encyclopedia of Political Communication discusses the major theoretical approaches to the field, including direct and limited effects theories, agenda-setting theories, sociological theories, framing and priming theories, and other past and present conceptualizations. With nearly 600 entries, this resource pays considerable attention to important political messages such as political speeches, televised political advertising, political posters and print advertising, televised political debates, and Internet sites. The audiences for political communications are also central, necessitating concentration on citizen reactions to political messages, how the general public and voters in democratic systems respond to political messages, and the effects of all types of media and message types. Key Features: Encompasses several channels of political communication including interpersonal and public communication, radio, television, newspapers, and the World Wide Web Provides news media coverage and journalistic analysis of politics, political issues, political figures, and political institutions Concentrates on the field of political communication since the middle of the 20th century Emphasizes political communication from the point of view of the United States, but there is substantial and important research and scholarship on political communication in international contexts Considers the role of communication in governing, incorporating communication activities that influence the operation of executive, legislative, and judicial bodies, political parties, interest groups, political action committees, and other participants in political processes Key Themes: Biographies Books, Films, Journals, Television Democracy, Democratization Education and Nonprofit Organizations Elections Government Operations and Institutions Legal and Regulatory Media Events Media Outlets and Programs Role of Media in Political Systems News Media Coverage of Politics, Political Affairs Theoretical Approaches Types of Political Media Political Attitudes Political Campaigns Political Events Political Groups and Organizations Political Issues Political Journalism Theoretical Concepts Women in Politics The Encyclopedia of Political Communication is designed for libraries, undergraduates, and members of the public with an interest in political affairs. Media and political professionals, as well as government officials, lobbyists, and participants in independent political organizations, will find these volumes useful in developing a better understanding of how the media and communication function in political settings." http://catdir.loc.gov/catdir/enhancements/fy0828/2007026514-d.html.

Political Communication and Deliberation

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Publisher : SAGE
ISBN 13 : 1412916275
Total Pages : 689 pages
Book Rating : 4.4/5 (129 download)

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Book Synopsis Political Communication and Deliberation by : John Gastil

Download or read book Political Communication and Deliberation written by John Gastil and published by SAGE. This book was released on 2008 with total page 689 pages. Available in PDF, EPUB and Kindle. Book excerpt: The act of deliberation is the act of reflecting carefully on a matter and weighing the strengths and weaknesses of alternative solutions to a problem. It aims to arrive at a decision or judgment based not only on facts and data but also on values, emotions, and other less technical considerations. Though a solitary individual can deliberate, it more commonly means making decisions together, as a small group, an organization, or a nation. Political Communication and Deliberation takes a unique approach to the field of political communication ...

The International Encyclopedia of Political Communication, 3 Volume Set

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Publisher : John Wiley & Sons
ISBN 13 : 1118290755
Total Pages : 1804 pages
Book Rating : 4.1/5 (182 download)

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Book Synopsis The International Encyclopedia of Political Communication, 3 Volume Set by : Gianpietro Mazzoleni

Download or read book The International Encyclopedia of Political Communication, 3 Volume Set written by Gianpietro Mazzoleni and published by John Wiley & Sons. This book was released on 2015-12-14 with total page 1804 pages. Available in PDF, EPUB and Kindle. Book excerpt: The International Encyclopedia of Political Communication is the definitive single-source reference work on the subject, with state-of-the-art and in-depth scholarly reflection on the key issues within political communication from leading international experts. It is available both online and in print. Explores pertinent/salient topics within political science, sociology, psychology, communication and many other disciplines Theory, empirical research and academic as well as professional debate are widely covered in this truly international and comparative work Provides clear definitions and explanations which are both cross-national and cross-disciplinary by nature Offers an unprecedented level of authority, accuracy and balance, with contributions from leading international experts in their associated fields Part of The Wiley Blackwell-ICA International Encyclopedias of Communication series, published in conjunction with the International Communication Association. Online version available at Wiley Online Library www.wileyicaencyclopedia.com Named Outstanding Academic Title of 2016 by Choice Magazine, a publication of the American Library Association.

Professional Communications in the Public Sector

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Publisher : Canadian Scholars’ Press
ISBN 13 : 155130631X
Total Pages : 312 pages
Book Rating : 4.5/5 (513 download)

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Book Synopsis Professional Communications in the Public Sector by : Ted Glenn

Download or read book Professional Communications in the Public Sector written by Ted Glenn and published by Canadian Scholars’ Press. This book was released on 2014 with total page 312 pages. Available in PDF, EPUB and Kindle. Book excerpt: In this enterprising new text, Ted Glenn equips fledgling public sector communications professionals with the information they need to be successful in their new roles. Leveraging his years of experience in this growing field, Glenn discusses how to present policy goals to different audiences and tailor messages to their needs, write gripping speeches, and use digital media in a world where one ill-phrased tweet can sink a career. Chapters are enriched with activities that walk students through the many responsibilities of public service professionals and encourage them to think strategically in quickly evolving situations. Professional Communications in the Public Sector is indispensable reading for students of public administration, communications, policy studies, media studies, and advertising.

The Oxford Handbook of Political Communication

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Publisher : Oxford University Press
ISBN 13 : 0199793484
Total Pages : 977 pages
Book Rating : 4.1/5 (997 download)

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Book Synopsis The Oxford Handbook of Political Communication by : Kate Kenski

Download or read book The Oxford Handbook of Political Communication written by Kate Kenski and published by Oxford University Press. This book was released on 2017-06-23 with total page 977 pages. Available in PDF, EPUB and Kindle. Book excerpt: Since its development shaped by the turmoil of the World Wars and suspicion of new technologies such as film and radio, political communication has become a hybrid field largely devoted to connecting the dots among political rhetoric, politicians and leaders, voters' opinions, and media exposure to better understand how any one aspect can affect the others. In The Oxford Handbook of Political Communication Kate Kenski and Kathleen Hall Jamieson bring together leading scholars, including founders of the field of political communication Elihu Katz, Jay Blumler, Doris Graber, Max McCombs, and Thomas Paterson,to review the major findings about subjects ranging from the effects of political advertising and debates and understandings and misunderstandings of agenda setting, framing, and cultivation to the changing contours of social media use in politics and the functions of the press in a democratic system. The essays in this volume reveal that political communication is a hybrid field with complex ancestry, permeable boundaries, and interests that overlap with those of related fields such as political sociology, public opinion, rhetoric, neuroscience, and the new hybrid on the quad, media psychology. This comprehensive review of the political communication literature is an indispensible reference for scholars and students interested in the study of how, why, when, and with what effect humans make sense of symbolic exchanges about sharing and shared power. The sixty-two chapters in The Oxford Handbook of Political Communication contain an overview of past scholarship while providing critical reflection of its relevance in a changing media landscape and offering agendas for future research and innovation.

Political Communication in American Campaigns

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Publisher : SAGE
ISBN 13 : 1412909457
Total Pages : 305 pages
Book Rating : 4.4/5 (129 download)

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Book Synopsis Political Communication in American Campaigns by : Joseph S. Tuman

Download or read book Political Communication in American Campaigns written by Joseph S. Tuman and published by SAGE. This book was released on 2008 with total page 305 pages. Available in PDF, EPUB and Kindle. Book excerpt: ""What makes this book unique is the basic structure: Descriptive or historical chapters, followed by discussions of strategies and tactics of political communication in numerous contexts.""

Selected Writings on Media, Propaganda, and Political Communication

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Publisher : Columbia University Press
ISBN 13 : 0231555660
Total Pages : 328 pages
Book Rating : 4.2/5 (315 download)

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Book Synopsis Selected Writings on Media, Propaganda, and Political Communication by : Siegfried Kracauer

Download or read book Selected Writings on Media, Propaganda, and Political Communication written by Siegfried Kracauer and published by Columbia University Press. This book was released on 2022-05-17 with total page 328 pages. Available in PDF, EPUB and Kindle. Book excerpt: Siegfried Kracauer stands out as one of the most significant theorists and critics of the twentieth century, acclaimed for his analyses of film and popular culture. However, his writing on propaganda and politics has been overshadowed by the works of his contemporaries and colleagues associated with the Frankfurt School. This book brings together a broad selection of Kracauer’s work on media and political communication, much of it previously unavailable in English. It features writings spanning more than two decades, from studies of totalitarian propaganda written in the 1930s to wartime work on Nazi newsreels and anti-Semitism through to examinations of American and Soviet political messaging in the early Cold War period. These varied texts illuminate the interplay among politics, mass culture, and the media, and they encompass Kracauer’s core concerns: the individual and the masses, the conditions of cultural production, and the critique of modernity. The introduction and afterword explore the significance of Kracauer’s contributions to critical theory, film and media studies, and the analysis of political communication both in his era and the present day. At a time when demagoguery and bigotry loom over world politics, Kracauer’s inquiries into topics such as the widespread appeal of fascist propaganda and the relationship of new media forms and technologies to authoritarianism are strikingly relevant.

The Power of Communication

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Publisher : CQ Press
ISBN 13 : 1483301125
Total Pages : 321 pages
Book Rating : 4.4/5 (833 download)

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Book Synopsis The Power of Communication by : Doris A. Graber

Download or read book The Power of Communication written by Doris A. Graber and published by CQ Press. This book was released on 2002-09-01 with total page 321 pages. Available in PDF, EPUB and Kindle. Book excerpt: Whether it's the Internal Revenue Service or the local police department, every person's life is affected by how public organizations handle information. New technologies are inundating us with data-agencies collect, store, analyze and disseminate information. How organizations manage this information is crucial to their effectiveness, efficiency, and accountability. It is becoming more difficult for public organizations to formulate clear messages. Political pressure from elected officials and public scrutiny make the task of managing communication even more daunting. By helping students see how communication networks must be treated within larger psychological, cultural, and mechanical contexts, Graber presents ways to construct effective channels so information is transmitted to the appropriate audiences, linking policy decisions and feedback from citizens. Blending the best of theory and practice, The Power of Communication helps both students and practitioners turn a flood tide of information into an asset, rather than a menace, to good government.

Political Communication in Real Time

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Author :
Publisher : Taylor & Francis
ISBN 13 : 1317363051
Total Pages : 311 pages
Book Rating : 4.3/5 (173 download)

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Book Synopsis Political Communication in Real Time by : Dan Schill

Download or read book Political Communication in Real Time written by Dan Schill and published by Taylor & Francis. This book was released on 2016-10-04 with total page 311 pages. Available in PDF, EPUB and Kindle. Book excerpt: Much has been made of the speed and constancy of modern politics. Whether watching cable news, retweeting political posts, or receiving news alerts on our phones, political communication now happens continuously and in real time. Traditional research methods often do not capture this dynamic environment. Early studies that guided the study of political communication took place at a time when transistors and FM radio, television, and widely distributed films technologically changed the way people gained information and developed knowledge of the world around them. Now, the environment has transformed again through digital innovations. This book provides one of the first systematic assessment of real-time methods used to study the new digital media environment. It features twelve chapters—authored by leading researchers in the field—using continuous or real time response methods to study political communication in various forms. Moreover, the authors explain how viewer attitudes can be measured over time, message effects can be pin-pointed down to the second of impact, behaviors can be tracked and analyzed unobtrusively, and respondents can naturally respond on their smartphone, tablet, or even console gaming system. Leading practitioners in the field working for CNN, Microsoft, and Twitter show how the approach is being innovatively used in the field. Political Communication in Real Time is a welcome addition to the growing field of interest in "big data" and continuous response research. This volume will appeal to scholars and practitioners in political science and communication studies wishing to gain new insights into the strengths and limitations of this approach. Political communication is a continuous process, so theories, applications, and cognitive models of such communication require continuous measures and methods.