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Investigating Google’s Search Engine

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Author : Rosie Graham
Publisher : Bloomsbury Publishing
ISBN 13 : 1350325228
Total Pages : 257 pages
Book Rating : 4.3/5 (53 download)

Book Synopsis Investigating Google’s Search Engine by : Rosie Graham

Download or read book Investigating Google’s Search Engine written by Rosie Graham and published by Bloomsbury Publishing. This book was released on 2022-12-15 with total page 257 pages. Available in PDF, EPUB and Kindle. Book excerpt: What do search engines do? And what should they do? These questions seem relatively simple but are actually urgent social and ethical issues. The influence of Google's search engine is enormous. It does not only shape how Internet users find pages on the World Wide Web, but how we think as individuals, how we collectively remember the past, and how we communicate with one another. This book explores the impact of search engines within contemporary digital culture, focusing on the social, cultural, and philosophical influence of Google. Using case studies like Google's role in the rise of fake news, instances of sexist and misogynistic Autocomplete suggestions, and search queries relating to LGBTQ+ values, it offers original evidence to intervene practically in existing debates. It also addresses other understudied aspects of Google's influence, including the profound implications of its revenue generation for wider society. In doing this, this important book helps to evaluate the real cost of search engines on an individual and global scale.

Google’s Algorithm Explained

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Author : IntroBooks Team
Publisher : IntroBooks
ISBN 13 :
Total Pages : pages
Book Rating : 4./5 ( download)

Book Synopsis Google’s Algorithm Explained by : IntroBooks Team

Download or read book Google’s Algorithm Explained written by IntroBooks Team and published by IntroBooks. This book was released on with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: Google makes improvements to the ranking algorithm nearly every single day. Several of them are minor tweaks; some shake up the SERPs severely. Google's algorithms construe as an enlightened method used for extracting data from its search database and providing the best possible results for a question instantly. Using a mixture of algorithms and various ranking signals, the search engine offers web pages ranked by importance on its SERPs (search engine results pages). Google has only made a couple of changes to its algorithms in its formative days. Today, every year, Google makes thousands of improvements. A majority of these changes are so small that they go unnoticed altogether. Nonetheless, the search engine periodically rolls out significant algorithmic updates which have a huge effect on SERPs such as: · Intrusive interstitials update · Fred · RankBrain · Mobilegeddon · Penguin · Panda · Pigeon · Hummingbird · Page layout algorithm · Payday · Exact match domain (EMD)

Google's PageRank and Beyond

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Author : Amy N. Langville
Publisher : Princeton University Press
ISBN 13 : 140083032X
Total Pages : 235 pages
Book Rating : 4.4/5 (8 download)

Book Synopsis Google's PageRank and Beyond by : Amy N. Langville

Download or read book Google's PageRank and Beyond written by Amy N. Langville and published by Princeton University Press. This book was released on 2011-07-01 with total page 235 pages. Available in PDF, EPUB and Kindle. Book excerpt: Why doesn't your home page appear on the first page of search results, even when you query your own name? How do other web pages always appear at the top? What creates these powerful rankings? And how? The first book ever about the science of web page rankings, Google's PageRank and Beyond supplies the answers to these and other questions and more. The book serves two very different audiences: the curious science reader and the technical computational reader. The chapters build in mathematical sophistication, so that the first five are accessible to the general academic reader. While other chapters are much more mathematical in nature, each one contains something for both audiences. For example, the authors include entertaining asides such as how search engines make money and how the Great Firewall of China influences research. The book includes an extensive background chapter designed to help readers learn more about the mathematics of search engines, and it contains several MATLAB codes and links to sample web data sets. The philosophy throughout is to encourage readers to experiment with the ideas and algorithms in the text. Any business seriously interested in improving its rankings in the major search engines can benefit from the clear examples, sample code, and list of resources provided. Many illustrative examples and entertaining asides MATLAB code Accessible and informal style Complete and self-contained section for mathematics review

Business Plan and Analysis of Nest (Google's Smart Home Company)

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Author : Maximilian Ott
Publisher : GRIN Verlag
ISBN 13 : 3668470448
Total Pages : 38 pages
Book Rating : 4.6/5 (684 download)

Book Synopsis Business Plan and Analysis of Nest (Google's Smart Home Company) by : Maximilian Ott

Download or read book Business Plan and Analysis of Nest (Google's Smart Home Company) written by Maximilian Ott and published by GRIN Verlag. This book was released on 2017-06-26 with total page 38 pages. Available in PDF, EPUB and Kindle. Book excerpt: Examination Thesis from the year 2016 in the subject Business economics - Business Management, Corporate Governance, grade: 1,0, , language: English, abstract: An analysis of NestLabs Inc., Google's Smart Home company, and their current business situation is conducted. Internal and external influences are considered. A SWOT Analysis is done and leads in the end to a strategy proposal which NEST should follow in order to improve business in the future.

Advanced Google AdWords

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Author : Brad Geddes
Publisher : John Wiley & Sons
ISBN 13 : 111881956X
Total Pages : 709 pages
Book Rating : 4.1/5 (188 download)

Book Synopsis Advanced Google AdWords by : Brad Geddes

Download or read book Advanced Google AdWords written by Brad Geddes and published by John Wiley & Sons. This book was released on 2014-05-12 with total page 709 pages. Available in PDF, EPUB and Kindle. Book excerpt: The ultimate guide to Google AdWords is fully updated for its third edition This is the ultimate guide for those who want to quickly get beyond AdWords basics to learn and apply the advanced techniques and tactics that are used by Fortune 500 companies. The book provides insight into AdWords' functionality and advanced features, explaining how they work and providing tips, tactics, and hands-on tutorials, which readers can immediately use on their own PPC campaigns. The third edition features more than 50 pages of new material and has been completely revised to cover all the changes to Google's system, including changes to the campaign structure, bid modifiers, new quality score analysis techniques, and the latest ad extension updates. Expert author Brad Geddes gives advanced insight, direction, and strategies for every aspect of using AdWords to create and manage a successful pay-per-click marketing campaign, and also shows you the best tools and techniques for keyword research, including negative keywords. In addition you'll: Discover how to craft winning ad copy, and explore advanced PPC campaign optimization techniques, including how to optimize for a good quality score Explore the intricacies of the Display Network and learn how to interpret reports Learn how to use the AdWords Editor to create thousands of keywords and ad copy configurations Understand advanced bidding strategies, and how to best organize and manage an AdWords account Learn how to best test everything from landing pages to ad copy The book concludes with detailed chapters on understanding, interpreting, and acting upon the detailed AdWords reports so you can confidently make decisions to positively impact your campaigns. Advanced Google AdWords is detailed, in-depth, and full of insights, techniques, tips, tactics, and fascinating real-world case studies, making it the ultimate step-by-step guide for developing advanced AdWords expertise.

Managing Organisational Change, Google eBook

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Author : Fiona Graetz
Publisher : John Wiley & Sons
ISBN 13 : 1118256921
Total Pages : 353 pages
Book Rating : 4.1/5 (182 download)

Book Synopsis Managing Organisational Change, Google eBook by : Fiona Graetz

Download or read book Managing Organisational Change, Google eBook written by Fiona Graetz and published by John Wiley & Sons. This book was released on 2012-02-02 with total page 353 pages. Available in PDF, EPUB and Kindle. Book excerpt: The complexities of change in today's business environment can be overwhelming for organisations. The pressures of deregulation, privatisation, tax change, social renewal and globalisation have compelled organisations to change in order to remain competitive. Managing Organisational Change 3rd Australasian edition, weaves together the research, models and practical examples that shape change management studies. It explains basic concepts and theoretical approaches and their practical application to organisations, and is well structured to suit a one semester course.

National Journal

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Author :
Publisher :
ISBN 13 :
Total Pages : 628 pages
Book Rating : 4.3/5 (555 download)

Book Synopsis National Journal by :

Download or read book National Journal written by and published by . This book was released on 2010-03 with total page 628 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Winning Results with Google AdWords, Second Edition

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Author : Andrew Goodman
Publisher : McGraw Hill Professional
ISBN 13 : 0071595740
Total Pages : 400 pages
Book Rating : 4.0/5 (715 download)

Book Synopsis Winning Results with Google AdWords, Second Edition by : Andrew Goodman

Download or read book Winning Results with Google AdWords, Second Edition written by Andrew Goodman and published by McGraw Hill Professional. This book was released on 2007-10-22 with total page 400 pages. Available in PDF, EPUB and Kindle. Book excerpt: Run a Profitable Google AdWords Campaign Reach millions of targeted new customers at the precise moment they're looking for the products and services you're selling with help from this hands-on guide. Winning Results with Google AdWords, Second Edition reveals the latest strategies for writing successful ads, selecting and grouping specific keywords, increasing conversion rates, and maximizing online sales. You'll also learn how to expand your ad distribution, test and tweak your ads, track results, and much more. Find out how boost visibility and increase profits with a Google AdWords campaign! Create strategic groups of ads and keywords Understand Google's Quality Score ad ranking system and quality-based bidding Use the keyword tool to your advantage Develop a successful bidding strategy Write, test, and refine winning ads Filter out inappropriate prospects Expand proven ad campaigns Measure success using Google Analytics and other methods Increase conversion rates

Civil Procedure

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Author : A. Benjamin Spencer
Publisher : West Academic Publishing
ISBN 13 :
Total Pages : 980 pages
Book Rating : 4.F/5 ( download)

Book Synopsis Civil Procedure by : A. Benjamin Spencer

Download or read book Civil Procedure written by A. Benjamin Spencer and published by West Academic Publishing. This book was released on 2007 with total page 980 pages. Available in PDF, EPUB and Kindle. Book excerpt: Civil Procedure: A Contemporary Approach is a new breed of casebook that provides a comprehensive treatment of first-year civil procedure topics presented in a clear and concise format that is accessible and engaging to students. The casebook features a novel visual display and layout that uses text boxes, diagrams, and color/border segregated feature sections for hypotheticals, references to scholarly debates, useful information for students, and questions to provoke thought. A major distinguishing feature of the book is its inclusion of an accompanying electronic version with extensive hyperlinking to Westlaw versions of legal materials, Black's Law Dictionary definitions, supplementary online resources, and more.

Google Apps: The Missing Manual

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Author : Nancy Conner
Publisher : "O'Reilly Media, Inc."
ISBN 13 : 0596551762
Total Pages : 744 pages
Book Rating : 4.5/5 (965 download)

Book Synopsis Google Apps: The Missing Manual by : Nancy Conner

Download or read book Google Apps: The Missing Manual written by Nancy Conner and published by "O'Reilly Media, Inc.". This book was released on 2008-05-27 with total page 744 pages. Available in PDF, EPUB and Kindle. Book excerpt: Among its many amazing applications, Google now has web-based alternatives to many of the applications in Microsoft Office. This comprehensive and easy-to-follow new book enables you to explore Google's new office applications in detail. Once you do, you'll be in good company -- more than 100,000 small businesses and some corporations are already looking to take advantage of these free Google offerings. Google Apps: The Missing Manual teaches you how to use three relatively new applications from Google: "Docs and Spreadsheets", which provide many of the same core tools that you find in Word and Excel; and Google Calendar and Gmail, the applications that offer an alternative to Outlook. This book demonstrates how these applications together can ease your ability to collaborate with others, and allow you access to your documents, mail and appointments from any computer at any location. Of course, as remarkable as these applications are, Google's office suite is definitely a work-in-progress. Navigating what you can and can't do and -- more importantly -- understanding how to do it isn't always easy. And good luck finding enough help online. Google Apps: The Missing Manual is the one book you need to get the most out of this increasingly useful part of the Google empire. This book: Explains how to create, save and share each of Google's web-based office applications Offers separate sections for Docs and Spreadsheets, Google Calendar, and Gmail Demonstrates how to use these applications in conjunction with one another Gives you crystal-clear and jargon-free explanations that will satisfy users of all technical levels Many of you already use Gmail, but do you know its full potential? Do you know how you can increase its power by using Gmail with Doc and Spreadsheets and Google Calendar? You'll find out with Google Apps: The Missing Manual. You'll also come to understand why large corporations such as General Electric and Proctor & Gamble are taking a long, hard look at these applications.

Internet Law

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Author : Jonathan D. Hart
Publisher :
ISBN 13 : 9781570187407
Total Pages : 1000 pages
Book Rating : 4.1/5 (874 download)

Book Synopsis Internet Law by : Jonathan D. Hart

Download or read book Internet Law written by Jonathan D. Hart and published by . This book was released on 2008 with total page 1000 pages. Available in PDF, EPUB and Kindle. Book excerpt:

GeoWorld

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Author :
Publisher :
ISBN 13 :
Total Pages : 332 pages
Book Rating : 4.:/5 (321 download)

Book Synopsis GeoWorld by :

Download or read book GeoWorld written by and published by . This book was released on 2005 with total page 332 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Intellectual Property Supplement

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Author : Rochelle Cooper Dreyfuss
Publisher : Foundation Books
ISBN 13 : 9781599412788
Total Pages : 132 pages
Book Rating : 4.4/5 (127 download)

Book Synopsis Intellectual Property Supplement by : Rochelle Cooper Dreyfuss

Download or read book Intellectual Property Supplement written by Rochelle Cooper Dreyfuss and published by Foundation Books. This book was released on 2007-08 with total page 132 pages. Available in PDF, EPUB and Kindle. Book excerpt: This is the 2007 Supplement to Dreyfuss and Kwall's Intellectual Property Cases and Materials on Trademark, Copyright and Patent Law, Second Edition. The primary casebook utilizes a problem-solving approach, applying the principles of intellectual property protection to fact patterns arising in a variety of industries, including music, art, computers, biotechnology, and industrial design.

Business Week

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Author :
Publisher :
ISBN 13 :
Total Pages : 1000 pages
Book Rating : 4.:/5 (321 download)

Book Synopsis Business Week by :

Download or read book Business Week written by and published by . This book was released on 2006-03 with total page 1000 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Bloomberg Businessweek

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Author :
Publisher :
ISBN 13 :
Total Pages : 1368 pages
Book Rating : 4.E/5 ( download)

Book Synopsis Bloomberg Businessweek by :

Download or read book Bloomberg Businessweek written by and published by . This book was released on 2010 with total page 1368 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Copyright World

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Author :
Publisher :
ISBN 13 :
Total Pages : 352 pages
Book Rating : 4.F/5 ( download)

Book Synopsis Copyright World by :

Download or read book Copyright World written by and published by . This book was released on 2005 with total page 352 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Michigan Law Review

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Author :
Publisher :
ISBN 13 :
Total Pages : 614 pages
Book Rating : 4.:/5 (318 download)

Book Synopsis Michigan Law Review by :

Download or read book Michigan Law Review written by and published by . This book was released on 2013 with total page 614 pages. Available in PDF, EPUB and Kindle. Book excerpt: