Investigating Google’s Search Engine

Download Investigating Google’s Search Engine PDF Online Free

Author :
Publisher : Bloomsbury Publishing
ISBN 13 : 1350325228
Total Pages : 257 pages
Book Rating : 4.3/5 (53 download)

DOWNLOAD NOW!


Book Synopsis Investigating Google’s Search Engine by : Rosie Graham

Download or read book Investigating Google’s Search Engine written by Rosie Graham and published by Bloomsbury Publishing. This book was released on 2022-12-15 with total page 257 pages. Available in PDF, EPUB and Kindle. Book excerpt: What do search engines do? And what should they do? These questions seem relatively simple but are actually urgent social and ethical issues. The influence of Google's search engine is enormous. It does not only shape how Internet users find pages on the World Wide Web, but how we think as individuals, how we collectively remember the past, and how we communicate with one another. This book explores the impact of search engines within contemporary digital culture, focusing on the social, cultural, and philosophical influence of Google. Using case studies like Google's role in the rise of fake news, instances of sexist and misogynistic Autocomplete suggestions, and search queries relating to LGBTQ+ values, it offers original evidence to intervene practically in existing debates. It also addresses other understudied aspects of Google's influence, including the profound implications of its revenue generation for wider society. In doing this, this important book helps to evaluate the real cost of search engines on an individual and global scale.

Investigating Google's Search Engine

Download Investigating Google's Search Engine PDF Online Free

Author :
Publisher : Bloomsbury Academic
ISBN 13 : 9781350325234
Total Pages : 0 pages
Book Rating : 4.3/5 (252 download)

DOWNLOAD NOW!


Book Synopsis Investigating Google's Search Engine by : Rosie Graham

Download or read book Investigating Google's Search Engine written by Rosie Graham and published by Bloomsbury Academic. This book was released on 2022 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: "What do search engines do? And what should they do? These questions seem relatively simple but are actually urgent social and ethical issues. The influence of Google's search engine is enormous. It does not only shape how Internet users find pages on the World Wide Web, but how we think as individuals, how we collectively remember the past, and how we communicate with one another. This book explores the impact of search engines within contemporary digital culture, focusing on the social, cultural, and philosophical influence of Google. Using case studies like Google's role in the rise of fake news, instances of sexist and misogynistic Autocomplete suggestions, and search queries relating to LGBTQ+ values, it offers original evidence to intervene practically in existing debates. It also addresses other understudied aspects of Google's influence, including the profound implications of its revenue generation for wider society. In doing this, this important book helps to evaluate the real cost of search engines on an individual and global scale"--

Investigating Google’s Search Engine

Download Investigating Google’s Search Engine PDF Online Free

Author :
Publisher : Bloomsbury Publishing
ISBN 13 : 1350325228
Total Pages : 257 pages
Book Rating : 4.3/5 (53 download)

DOWNLOAD NOW!


Book Synopsis Investigating Google’s Search Engine by : Rosie Graham

Download or read book Investigating Google’s Search Engine written by Rosie Graham and published by Bloomsbury Publishing. This book was released on 2022-12-15 with total page 257 pages. Available in PDF, EPUB and Kindle. Book excerpt: What do search engines do? And what should they do? These questions seem relatively simple but are actually urgent social and ethical issues. The influence of Google's search engine is enormous. It does not only shape how Internet users find pages on the World Wide Web, but how we think as individuals, how we collectively remember the past, and how we communicate with one another. This book explores the impact of search engines within contemporary digital culture, focusing on the social, cultural, and philosophical influence of Google. Using case studies like Google's role in the rise of fake news, instances of sexist and misogynistic Autocomplete suggestions, and search queries relating to LGBTQ+ values, it offers original evidence to intervene practically in existing debates. It also addresses other understudied aspects of Google's influence, including the profound implications of its revenue generation for wider society. In doing this, this important book helps to evaluate the real cost of search engines on an individual and global scale.

Internet Searches for Vetting, Investigations, and Open-Source Intelligence

Download Internet Searches for Vetting, Investigations, and Open-Source Intelligence PDF Online Free

Author :
Publisher : CRC Press
ISBN 13 : 1439827524
Total Pages : 307 pages
Book Rating : 4.4/5 (398 download)

DOWNLOAD NOW!


Book Synopsis Internet Searches for Vetting, Investigations, and Open-Source Intelligence by : Edward J. Appel

Download or read book Internet Searches for Vetting, Investigations, and Open-Source Intelligence written by Edward J. Appel and published by CRC Press. This book was released on 2017-05-31 with total page 307 pages. Available in PDF, EPUB and Kindle. Book excerpt: In the information age, it is critical that we understand the implications and exposure of the activities and data documented on the Internet. Improved efficiencies and the added capabilities of instant communication, high-speed connectivity to browsers, search engines, websites, databases, indexing, searching and analytical applications have made

Investigating Internet Crimes

Download Investigating Internet Crimes PDF Online Free

Author :
Publisher : Newnes
ISBN 13 : 0124079296
Total Pages : 496 pages
Book Rating : 4.1/5 (24 download)

DOWNLOAD NOW!


Book Synopsis Investigating Internet Crimes by : Todd G. Shipley

Download or read book Investigating Internet Crimes written by Todd G. Shipley and published by Newnes. This book was released on 2013-11-12 with total page 496 pages. Available in PDF, EPUB and Kindle. Book excerpt: Written by experts on the frontlines, Investigating Internet Crimes provides seasoned and new investigators with the background and tools they need to investigate crime occurring in the online world. This invaluable guide provides step-by-step instructions for investigating Internet crimes, including locating, interpreting, understanding, collecting, and documenting online electronic evidence to benefit investigations. Cybercrime is the fastest growing area of crime as more criminals seek to exploit the speed, convenience and anonymity that the Internet provides to commit a diverse range of criminal activities. Today's online crime includes attacks against computer data and systems, identity theft, distribution of child pornography, penetration of online financial services, using social networks to commit crimes, and the deployment of viruses, botnets, and email scams such as phishing. Symantec's 2012 Norton Cybercrime Report stated that the world spent an estimated $110 billion to combat cybercrime, an average of nearly $200 per victim. Law enforcement agencies and corporate security officers around the world with the responsibility for enforcing, investigating and prosecuting cybercrime are overwhelmed, not only by the sheer number of crimes being committed but by a lack of adequate training material. This book provides that fundamental knowledge, including how to properly collect and document online evidence, trace IP addresses, and work undercover. Provides step-by-step instructions on how to investigate crimes online Covers how new software tools can assist in online investigations Discusses how to track down, interpret, and understand online electronic evidence to benefit investigations Details guidelines for collecting and documenting online evidence that can be presented in court

Effective Threat Investigation for SOC Analysts

Download Effective Threat Investigation for SOC Analysts PDF Online Free

Author :
Publisher : Packt Publishing Ltd
ISBN 13 : 1837638756
Total Pages : 314 pages
Book Rating : 4.8/5 (376 download)

DOWNLOAD NOW!


Book Synopsis Effective Threat Investigation for SOC Analysts by : Mostafa Yahia

Download or read book Effective Threat Investigation for SOC Analysts written by Mostafa Yahia and published by Packt Publishing Ltd. This book was released on 2023-08-25 with total page 314 pages. Available in PDF, EPUB and Kindle. Book excerpt: Detect and investigate various cyber threats and techniques carried out by malicious actors by analyzing logs generated from different sources Purchase of the print or Kindle book includes a free PDF eBook Key Features Understand and analyze various modern cyber threats and attackers' techniques Gain in-depth knowledge of email security, Windows, firewall, proxy, WAF, and security solution logs Explore popular cyber threat intelligence platforms to investigate suspicious artifacts Book DescriptionEffective threat investigation requires strong technical expertise, analytical skills, and a deep understanding of cyber threats and attacker techniques. It's a crucial skill for SOC analysts, enabling them to analyze different threats and identify security incident origins. This book provides insights into the most common cyber threats and various attacker techniques to help you hone your incident investigation skills. The book begins by explaining phishing and email attack types and how to detect and investigate them, along with Microsoft log types such as Security, System, PowerShell, and their events. Next, you’ll learn how to detect and investigate attackers' techniques and malicious activities within Windows environments. As you make progress, you’ll find out how to analyze the firewalls, flows, and proxy logs, as well as detect and investigate cyber threats using various security solution alerts, including EDR, IPS, and IDS. You’ll also explore popular threat intelligence platforms such as VirusTotal, AbuseIPDB, and X-Force for investigating cyber threats and successfully build your own sandbox environment for effective malware analysis. By the end of this book, you’ll have learned how to analyze popular systems and security appliance logs that exist in any environment and explore various attackers' techniques to detect and investigate them with ease.What you will learn Get familiarized with and investigate various threat types and attacker techniques Analyze email security solution logs and understand email flow and headers Practically investigate various Windows threats and attacks Analyze web proxy logs to investigate C&C communication attributes Leverage WAF and FW logs and CTI to investigate various cyber attacks Who this book is for This book is for Security Operation Center (SOC) analysts, security professionals, cybersecurity incident investigators, incident handlers, incident responders, or anyone looking to explore attacker techniques and delve deeper into detecting and investigating attacks. If you want to efficiently detect and investigate cyberattacks by analyzing logs generated from different log sources, then this is the book for you. Basic knowledge of cybersecurity and networking domains and entry-level security concepts are necessary to get the most out of this book.

Your Guide to Google Web Search

Download Your Guide to Google Web Search PDF Online Free

Author :
Publisher : Rebidu
ISBN 13 : 8777930290
Total Pages : 202 pages
Book Rating : 4.7/5 (779 download)

DOWNLOAD NOW!


Book Synopsis Your Guide to Google Web Search by : Ren Djurup

Download or read book Your Guide to Google Web Search written by Ren Djurup and published by Rebidu. This book was released on 2010 with total page 202 pages. Available in PDF, EPUB and Kindle. Book excerpt: Written for lay people searching for information on the Web, this resource describes all Google Web Search features and tools in detail. All critical steps are illustrated with detailed screenshots.

Competition on the Internet

Download Competition on the Internet PDF Online Free

Author :
Publisher : Springer
ISBN 13 : 3642550967
Total Pages : 108 pages
Book Rating : 4.6/5 (425 download)

DOWNLOAD NOW!


Book Synopsis Competition on the Internet by : Gintarė Surblytė

Download or read book Competition on the Internet written by Gintarė Surblytė and published by Springer. This book was released on 2014-11-24 with total page 108 pages. Available in PDF, EPUB and Kindle. Book excerpt: Undeniably widespread and powerful as it is, the Internet is not almighty: it can reach as high as the skies (cloud computing), but it cannot escape competition. Yet, safeguarding competition in “the network of networks” is not without challenges: not only are competitive processes in platform-based industries complex, so is competition law analysis. The latter is often challenged by the difficulties in predicting the outcome of competition, in particular in terms of innovation. Do the specific competition law issues in a digital environment presuppose a reconsideration of competition law concepts and their application? Can current competition law tools be adjusted to the rush pace of dynamic industries? To what extent could competition law be supplemented by regulation – is the latter a foe or rather an ally? This book provides an analysis of recent developments in the most relevant competition law cases in a digital environment on both sides of the Atlantic (the EU and the US) and assesses platform competition issues from a legal as well as an economic point of view.

Big Data and Competition Law

Download Big Data and Competition Law PDF Online Free

Author :
Publisher : Taylor & Francis
ISBN 13 : 1000995844
Total Pages : 157 pages
Book Rating : 4.0/5 (9 download)

DOWNLOAD NOW!


Book Synopsis Big Data and Competition Law by : Alptekin Koksal

Download or read book Big Data and Competition Law written by Alptekin Koksal and published by Taylor & Francis. This book was released on 2023-11-13 with total page 157 pages. Available in PDF, EPUB and Kindle. Book excerpt: Recent studies on competition law and digital markets reveal that accumulating personal information through data collection and acquisition methods benefits consumers considerably. Free of charge, fast and personalised services and products are offered to consumers online. Collected data is now an indispensable part of online businesses to the point that a new economy, a data-driven sector, has emerged. Many markets such as the social network, search engine, online advertising and e-commerce are regarded as data-driven markets in which the utilisation of Big Data is a requisite for the success of operations. However, the accumulation and use of data brings competition law concerns as they contribute to market power in the online world, resulting in a few technology giants gaining unprecedented market power due to the Big Data accumulation, indirect network effects and the creation of online ecosystems. As technology giants have billions of consumers worldwide, data-driven markets are truly global. In these data-driven markets, technology giants abuse their dominant positions, but existing competition law tools seem ineffective in addressing market power and assessing abusive behaviour related to Big Data. This book argues that a novel approach to the data-driven sector must be developed through the application of competition law rules to address this. It argues that current and potential conflicts can be mitigated by extending the competition law assessment beyond the current competition law tools to offer a modernised and unified approach to the Big Data–related competition issues. Promoting new legal tests for addressing the market power of technology giants and assessing abusive behaviour in data-driven markets, this book advocates for cooperation between competition and data protection authorities. It will be of interest to students, academics and practitioners with an interest in competition law and data protection.

The Politics and Policies of Big Data

Download The Politics and Policies of Big Data PDF Online Free

Author :
Publisher : Routledge
ISBN 13 : 1351866540
Total Pages : 358 pages
Book Rating : 4.3/5 (518 download)

DOWNLOAD NOW!


Book Synopsis The Politics and Policies of Big Data by : Ann Rudinow Sætnan

Download or read book The Politics and Policies of Big Data written by Ann Rudinow Sætnan and published by Routledge. This book was released on 2018-05-08 with total page 358 pages. Available in PDF, EPUB and Kindle. Book excerpt: Big Data, gathered together and re-analysed, can be used to form endless variations of our persons - so-called ‘data doubles’. Whilst never a precise portrayal of who we are, they unarguably contain glimpses of details about us that, when deployed into various routines (such as management, policing and advertising) can affect us in many ways. How are we to deal with Big Data? When is it beneficial to us? When is it harmful? How might we regulate it? Offering careful and critical analyses, this timely volume aims to broaden well-informed, unprejudiced discourse, focusing on: the tenets of Big Data, the politics of governance and regulation; and Big Data practices, performance and resistance. An interdisciplinary volume, The Politics of Big Data will appeal to undergraduate and postgraduate students, as well as postdoctoral and senior researchers interested in fields such as Technology, Politics and Surveillance.

Does Google abuse its dominant position in the search engine market?

Download Does Google abuse its dominant position in the search engine market? PDF Online Free

Author :
Publisher : GRIN Verlag
ISBN 13 : 3656633592
Total Pages : 23 pages
Book Rating : 4.6/5 (566 download)

DOWNLOAD NOW!


Book Synopsis Does Google abuse its dominant position in the search engine market? by : Mark Notkin

Download or read book Does Google abuse its dominant position in the search engine market? written by Mark Notkin and published by GRIN Verlag. This book was released on 2014-04-09 with total page 23 pages. Available in PDF, EPUB and Kindle. Book excerpt: Seminar paper from the year 2014 in the subject Business economics - Miscellaneous, grade: 1,3, LMU Munich, language: English, abstract: Google gilt als fast Monopolist im Bereich der Suchmaschinen. Diese Seminararbeit betrachtet dabei, ob Google seine Macht ggf. ausnutzt im Wettbewerbsrecht. Dies wird besonders anhand des §102 TFEU analysiert. “Googeln” is a common verb you can look up in the German encyclopedia Duden nowadays (BI). Google is a very well known player, not only in the market for search engines, that made it possible throughout the last decade to increase its revenue to nearly 45 billion $ in 2012 (REV). While 14 years ago there were about 10.000 Google searches a day, nowadays this number is reached within one-hundredth of a second (STA). All the information gained is extremely valuable for advertisers that use Google AdWords to place consumer matched advertisement. This is also one of the reasons consumers can enjoy products such as internet searches without any charge and therefore might not notice if a player, such as Google, abuses its dominance since it can’t be done through excessive pricing. In the beginning of 2010 eJustice, Ciao and Foundem, three price comparison websites, claimed that Google has been downgrading their websites in the search results (Brian 2013). All three are so-called vertical search engines, which deal with specific content, such as flights/hotels “[...] rather than dealing with general search requests.” (Van Loon 2012, p. 16). As a result, the EU announced the opening of an antitrust investigation against the search engine pioneer in November 2010. Here the EU will examine whether Google might violate the European competition law (§102, TFEU, 2007); the abuse of a dominant position. Just one month ago, Joaquín Almunia, the EUs competition commissioner rejected Google’s second offer to settle the investigation (FT). If the accusations prove to be correct the firm might face fines up to 5 billion $ (Brian 2013). It is going to be especially interesting to find out the importance of Google’s first of a kind advantage, as it was the first search engine to introduce the so-called ‘Page Rank’ algorithm, which increased the search results accurateness. Nonetheless, according to §102 TFEU, there are two conditions that a have to be analyzed before: The relevant market and the existence of a dominant position. Therefore I am going to present the economic theory and methods which are relevant and then apply these to Google. After that I will examine whether Google is abusing its dominant position in order to draw an answer to the question.[...]

An Examination of the Google-DoubleClick Merger and the Online Advertising Industry

Download An Examination of the Google-DoubleClick Merger and the Online Advertising Industry PDF Online Free

Author :
Publisher :
ISBN 13 :
Total Pages : 224 pages
Book Rating : 4.0/5 ( download)

DOWNLOAD NOW!


Book Synopsis An Examination of the Google-DoubleClick Merger and the Online Advertising Industry by : United States. Congress. Senate. Committee on the Judiciary. Subcommittee on Antitrust, Competition Policy, and Consumer Rights

Download or read book An Examination of the Google-DoubleClick Merger and the Online Advertising Industry written by United States. Congress. Senate. Committee on the Judiciary. Subcommittee on Antitrust, Competition Policy, and Consumer Rights and published by . This book was released on 2007 with total page 224 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Investigation of Cause and Effects in the Laser Beam Melting (LBM) Process

Download Investigation of Cause and Effects in the Laser Beam Melting (LBM) Process PDF Online Free

Author :
Publisher : GRIN Verlag
ISBN 13 : 3346971791
Total Pages : 86 pages
Book Rating : 4.3/5 (469 download)

DOWNLOAD NOW!


Book Synopsis Investigation of Cause and Effects in the Laser Beam Melting (LBM) Process by : Stelios Kokorotsikos

Download or read book Investigation of Cause and Effects in the Laser Beam Melting (LBM) Process written by Stelios Kokorotsikos and published by GRIN Verlag. This book was released on 2023-11-20 with total page 86 pages. Available in PDF, EPUB and Kindle. Book excerpt: Bachelor Thesis from the year 2017 in the subject Engineering - Power Engineering, grade: 1,7, Karlsruhe Institute of Technology (KIT) (Institute of Production Science (WBK)), course: Manufacturing Methods, language: English, abstract: This thesis, in the pursue of a systematical approach on the cause and effects in the Selective Laser Melting process, represents the most important tests and experiments performed up to date with a focus on process and quality optimization. Laser Beam Melting or also known with its more frequently used reference as Selective Laser Melting is a relatively new and promising 3d manufacturing technology capable of further improving the current mass production methods. Due to being new and not completely explored as a manufacturing method, it required a lot of work to overcome problems such as high process-related build-up rates while maintaining high product quality through high relative density and minimization of defects and irregularities within the structure of the fabricated parts. Solving such a major problem qualifies this new technology for adaptation into series production with exceptional product quality due to the nature of SLM. The work done so far is adequate and indicates that SLM has evolved through years of hard work from a number of researchers and scientists. Information on the studies and experiments conducted so far are vastly accessible, but a compilation of these for an overall and complete insight of the process was not available.

The Tyranny of Big Tech

Download The Tyranny of Big Tech PDF Online Free

Author :
Publisher : Simon and Schuster
ISBN 13 : 1684512409
Total Pages : 200 pages
Book Rating : 4.6/5 (845 download)

DOWNLOAD NOW!


Book Synopsis The Tyranny of Big Tech by : Josh Hawley

Download or read book The Tyranny of Big Tech written by Josh Hawley and published by Simon and Schuster. This book was released on 2021-05-04 with total page 200 pages. Available in PDF, EPUB and Kindle. Book excerpt: The reign of Big Tech is here, and Americans’ First Amendment rights hang by a keystroke. Amassing unimaginable amounts of personal data, giants like Google, Facebook, Amazon, and Apple—once symbols of American ingenuity and freedom—have become a techno-oligarchy with overwhelming economic and political power. Decades of unchecked data collection have given Big Tech more targeted control over Americans’ daily lives than any company or government in the world. In The Tyranny of Big Tech, Senator Josh Hawley of Missouri argues that these mega-corporations—controlled by the robber barons of the modern era—are the gravest threat to American liberty in decades. To reverse course, Hawley argues, we must correct progressives’ mistakes of the past. That means recovering the link between liberty and democratic participation, building an economy that makes the working class strong, independent, and beholden to no one, and curbing the influence of corporate and political elites. Big Tech and its allies do not deal gently with those who cross them, and Senator Hawley proudly bears his own battle scars. But hubris is dangerous. The time is ripe to overcome the tyranny of Big Tech by reshaping the business and legal landscape of the digital world.

Web Search Engine Research

Download Web Search Engine Research PDF Online Free

Author :
Publisher : Emerald Group Publishing
ISBN 13 : 1780526369
Total Pages : 337 pages
Book Rating : 4.7/5 (85 download)

DOWNLOAD NOW!


Book Synopsis Web Search Engine Research by : Dirk Lewandowski

Download or read book Web Search Engine Research written by Dirk Lewandowski and published by Emerald Group Publishing. This book was released on 2012-04-19 with total page 337 pages. Available in PDF, EPUB and Kindle. Book excerpt: Provides an understanding of Web search engines from the unique perspective of Library and Information Science. This book explores a range of topics including retrieval effectiveness, user satisfaction, the evaluation of search interfaces, the impact of search on society, and the influence of search engine optimization (SEO) on results quality.

Web Searching Strategies

Download Web Searching Strategies PDF Online Free

Author :
Publisher : ISTE
ISBN 13 :
Total Pages : 132 pages
Book Rating : 4.0/5 ( download)

DOWNLOAD NOW!


Book Synopsis Web Searching Strategies by : Samuel Miller

Download or read book Web Searching Strategies written by Samuel Miller and published by ISTE. This book was released on 2003 with total page 132 pages. Available in PDF, EPUB and Kindle. Book excerpt: A short, easy-to-use curriculum that shows students and teachers how to find, evaluate, and cite Web-based resources.

Google Semantic Search in Ireland. Personalisation, Trust, Influence, Reliance, Reputation, and Ethics

Download Google Semantic Search in Ireland. Personalisation, Trust, Influence, Reliance, Reputation, and Ethics PDF Online Free

Author :
Publisher : GRIN Verlag
ISBN 13 : 366820831X
Total Pages : 109 pages
Book Rating : 4.6/5 (682 download)

DOWNLOAD NOW!


Book Synopsis Google Semantic Search in Ireland. Personalisation, Trust, Influence, Reliance, Reputation, and Ethics by : Pierce Ivory

Download or read book Google Semantic Search in Ireland. Personalisation, Trust, Influence, Reliance, Reputation, and Ethics written by Pierce Ivory and published by GRIN Verlag. This book was released on 2016-05-02 with total page 109 pages. Available in PDF, EPUB and Kindle. Book excerpt: Master's Thesis from the year 2015 in the subject Communications - Public Relations, Advertising, Marketing, Social Media, grade: First Class Honours, , course: Masters Degree in Digital Marketing - Semantic Search Personalisation, language: English, abstract: This research is an investigation into the Irish public's perception of Google search. The study examines the methods used by Google to present users with the most relevant and satisfactory search results. 95% of the online public in Ireland use Google as a search tool. This study aims to uncover true user sentiment in Ireland. The objectives of this research are to reveal how the Irish public view Google in regards to semantic search personalisation, trust, influence, reliance, reputation, and ethics. The existing literature revealed that Google's search engine has evolved from, one that used Boolean Search logic to match keywords, to a semantic engine that understands user intent and context. The literature also reveals how the younger 'Millennial' generation associate the Internet with one brand, Google. The literature examines search personalisation and how intuitive it has become as it serves us with content that matches our online behaviour. We discover that over-personalisation is narrowing our search bubble which in turn can blind us from other information outside our search reach. During the course of this study, a mixed method research was used to measure and discuss public opinion. This study has identified where literature has fallen short. Where gaps have appeared in the literature, qualitative meaning has been extracted from 3 groups of people from differing levels of technical ability and experience. It was discovered that age demographic affects how we view Google as a search engine. Quantitative findings revealed that 75% of users were aware of personalisation but 70% of these users were not always happy with the results. Although a general consensus was formed that personalisation was helpful in many respects, it was also argued, in some camps, that it breached ethical boundaries. Overall, there was a national split whether users considered personalisation ethical or not. This study leaves open the debate of how we perceive Google as a nation but it also gets closer to the truth of how we feel about the search engine on a personal level. The research also confirms that there is plenty of opportunity to carry out further studies into this area.