Globalization Of Consumer Markets

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Globalization of Consumer Markets

Author : Erdener Kaynak
Publisher : Routledge
ISBN 13 : 1317939905
Total Pages : 356 pages
Book Rating : 4.3/5 (179 download)

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Book Synopsis Globalization of Consumer Markets by : Erdener Kaynak

Download or read book Globalization of Consumer Markets written by Erdener Kaynak and published by Routledge. This book was released on 2014-02-04 with total page 356 pages. Available in PDF, EPUB and Kindle. Book excerpt: The concepts, strategic frameworks, and cases in Globalization of Consumer Markets provide managers of global firms with new ideas for growth and keep them current with state-of-the-art global marketing strategies and management tools. With an increased understanding of the structure of today’s consumer markets, readers will find they have the key to success and survival in the global marketplace. The contributing authors present managerially oriented chapters, each of which is based on research or practical experience. These are designed to advance the reader’s knowledge of the globalizing consumer market. Focused around structure--how consumer markets on a global scale are being shaped--and strategy--successful methods necessary to global competitive marketing and how these strategies work--are the two main themes around which the book is organized. To further enable marketing professionals’success in the global marketplace, Globalization of Consumer Markets details actual strategies, action programs for competitive management, and exemplary cases. There are new ideas from expert marketers on opportunities for growth in the global marketplace and, most importantly, state-of-the-art marketing strategies and management tools. For professional marketers, this book is a must for prosperity in marketing consumer products and services on a global level. This is an ideal book for professional education in marketing of consumer products and services on a global level. Professionals will find a progression of chapters taking them through degree of globalization; market behavior and development; standardization of marketing programs and processes; managerial implications; and extensive references for further study.

The Market Makers

Author : Gary G. Hamilton
Publisher : Oxford University Press
ISBN 13 : 0199590176
Total Pages : 381 pages
Book Rating : 4.1/5 (995 download)

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Book Synopsis The Market Makers by : Gary G. Hamilton

Download or read book The Market Makers written by Gary G. Hamilton and published by Oxford University Press. This book was released on 2011-02-24 with total page 381 pages. Available in PDF, EPUB and Kindle. Book excerpt: The huge expansion of new marketplaces and new retailers over the last fifty years has created a retail revolution.These large and globally sophisticated retailers have harnessed the new technologies in communications and logistics to build consumer markets around the world and to create suppliers, new types of manufacturers, that provide consumers with whatever goods they want to buy. These global retailers are at the hub of the new global economy. They are the new Market Makers, and they have changed the way the global economy works. Despite the fact that this retail revolution unfolded right before our eyes, this book is the first to describe the market-making capabilities of these retailers. In eleven chapters by leading scholars, The Market Makers provides a detailed and highly readable analysis of how retailers have become the leading drivers of the new global economy.

Globalisation, Markets and Healthcare Policy

Author : Jonathan Tritter
Publisher : Routledge
ISBN 13 : 113411575X
Total Pages : 209 pages
Book Rating : 4.1/5 (341 download)

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Book Synopsis Globalisation, Markets and Healthcare Policy by : Jonathan Tritter

Download or read book Globalisation, Markets and Healthcare Policy written by Jonathan Tritter and published by Routledge. This book was released on 2009-09-10 with total page 209 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book explores the extent to which globalisation and commercialisation relate to current and emerging health policies. It also looks at the implications for citizens, patients and social rights, as well as how policy making interacts with the interests of global and European trade and economic policies.

Food and Globalization

Author : Alexander Nuetzenadel
Publisher : Berg
ISBN 13 : 1847884598
Total Pages : 304 pages
Book Rating : 4.8/5 (478 download)

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Book Synopsis Food and Globalization by : Alexander Nuetzenadel

Download or read book Food and Globalization written by Alexander Nuetzenadel and published by Berg. This book was released on 2008-05-01 with total page 304 pages. Available in PDF, EPUB and Kindle. Book excerpt: Food has a special significance in the expanding field of global history. Food markets were the first to become globally integrated, linking distant cultures of the world, and in no other area have the interactions between global exchange and local cultural practices been as pronounced as in changing food cultures. In this wide-ranging and fascinating book, the authors provide an historical overview of the relationship between food and globalization in the modern world. Together, the chapters of this book provide a fresh perspective on both global history and food studies. As such, this book will be of interest to a wide range of students and scholars of history, food studies, sociology, anthropology and globalization.

Cross-Cultural Consumption

Author : David Howes
Publisher : Routledge
ISBN 13 : 1134772343
Total Pages : 228 pages
Book Rating : 4.1/5 (347 download)

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Book Synopsis Cross-Cultural Consumption by : David Howes

Download or read book Cross-Cultural Consumption written by David Howes and published by Routledge. This book was released on 2002-11-01 with total page 228 pages. Available in PDF, EPUB and Kindle. Book excerpt: Goods are imbued with meanings and uses by their producers. When they are exported, they can act as a means of communication or domination. However, there is no guarantee that the intentions of the producer will be recognized, much less respected, by the consumer from another culture. Cross-Cultural Consumption is a fascinating guide to the cultural implications of the globalization of a consumer society. The chapters address topics ranging from the clothing of colonial subjects in South Africa and the rise of the hypermarket in Argentina, to the presentation of culture in international tourist hotels. Through their examination of cultural imperialism and cultural appropriation of the representation of otherness and identity, Howes and his contributors show how the increasingly global flow of goods and images challenges the very idea of the cultural border and creates new spaces for cultural invention. Marian Bredin, Concordia University, Constance Classen, Jean Comaroff, University of Chicago, Mary Crain, University of Barcelona, Carol Handrickson, Marlboro Colleg

Deviant Globalization

Author : Nils Gilman
Publisher : A&C Black
ISBN 13 : 1441178104
Total Pages : 311 pages
Book Rating : 4.4/5 (411 download)

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Book Synopsis Deviant Globalization by : Nils Gilman

Download or read book Deviant Globalization written by Nils Gilman and published by A&C Black. This book was released on 2011-03-24 with total page 311 pages. Available in PDF, EPUB and Kindle. Book excerpt: >

Globalization of Consumer Markets

Author : Erdener Kaynak
Publisher : Routledge
ISBN 13 : 1317939891
Total Pages : 368 pages
Book Rating : 4.3/5 (179 download)

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Book Synopsis Globalization of Consumer Markets by : Erdener Kaynak

Download or read book Globalization of Consumer Markets written by Erdener Kaynak and published by Routledge. This book was released on 2014-02-04 with total page 368 pages. Available in PDF, EPUB and Kindle. Book excerpt: The concepts, strategic frameworks, and cases in Globalization of Consumer Markets provide managers of global firms with new ideas for growth and keep them current with state-of-the-art global marketing strategies and management tools. With an increased understanding of the structure of today’s consumer markets, readers will find they have the key to success and survival in the global marketplace. The contributing authors present managerially oriented chapters, each of which is based on research or practical experience. These are designed to advance the reader’s knowledge of the globalizing consumer market. Focused around structure--how consumer markets on a global scale are being shaped--and strategy--successful methods necessary to global competitive marketing and how these strategies work--are the two main themes around which the book is organized. To further enable marketing professionals’success in the global marketplace, Globalization of Consumer Markets details actual strategies, action programs for competitive management, and exemplary cases. There are new ideas from expert marketers on opportunities for growth in the global marketplace and, most importantly, state-of-the-art marketing strategies and management tools. For professional marketers, this book is a must for prosperity in marketing consumer products and services on a global level. This is an ideal book for professional education in marketing of consumer products and services on a global level. Professionals will find a progression of chapters taking them through degree of globalization; market behavior and development; standardization of marketing programs and processes; managerial implications; and extensive references for further study.

Strategic New Product Development for the Global Economy

Author : T. Kono
Publisher : Springer
ISBN 13 : 0230599389
Total Pages : 280 pages
Book Rating : 4.2/5 (35 download)

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Book Synopsis Strategic New Product Development for the Global Economy by : T. Kono

Download or read book Strategic New Product Development for the Global Economy written by T. Kono and published by Springer. This book was released on 2007-01-17 with total page 280 pages. Available in PDF, EPUB and Kindle. Book excerpt: New product development is not just about creating successful new products. This book presents a blend of cases, original survey research and theory to show the principles used by successful firms in developing new products and pruning those that hold the company back.

Consumers and Citizens

Author : Néstor García Canclini
Publisher : U of Minnesota Press
ISBN 13 : 9780816629879
Total Pages : 244 pages
Book Rating : 4.6/5 (298 download)

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Book Synopsis Consumers and Citizens by : Néstor García Canclini

Download or read book Consumers and Citizens written by Néstor García Canclini and published by U of Minnesota Press. This book was released on 2001 with total page 244 pages. Available in PDF, EPUB and Kindle. Book excerpt: Nestor Garcia Canclini, the best-known and most innovative cultural studies scholar in Latin America, maps the critical effects of urban sprawl, global media, and commodity markets on citizens. The complex results mean not only a shrinkage of certain traditional rights (particularly those of the welfare or client state) but also indicate new openings for expanding citizenship.

The Media and Globalization

Author : Terhi Rantanen
Publisher : SAGE
ISBN 13 : 9780761973133
Total Pages : 194 pages
Book Rating : 4.9/5 (731 download)

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Book Synopsis The Media and Globalization by : Terhi Rantanen

Download or read book The Media and Globalization written by Terhi Rantanen and published by SAGE. This book was released on 2005 with total page 194 pages. Available in PDF, EPUB and Kindle. Book excerpt: In this provocative book Terhi Rantanen challenges conventional ways of thinking about globalization and shows how it cannot be understood without studying the role of the media. Rantanen begins with an accessible overview of globalization and the pivotal role of the media.

International Consumer Behavior in the 21st Century

Author : A. Coskun Samli
Publisher : Springer Science & Business Media
ISBN 13 : 1461451256
Total Pages : 184 pages
Book Rating : 4.4/5 (614 download)

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Book Synopsis International Consumer Behavior in the 21st Century by : A. Coskun Samli

Download or read book International Consumer Behavior in the 21st Century written by A. Coskun Samli and published by Springer Science & Business Media. This book was released on 2012-11-28 with total page 184 pages. Available in PDF, EPUB and Kindle. Book excerpt: Over the past two decades, the face of the world consumer has truly changed. Goods are more available, information about these goods is more open and accessible, and the ability to buy these goods from any corner of the earth has become possible. As a result, international marketing is more important now than ever before. In this book, Josh Samli explores the challenges facing modern international marketers. He explains what it is to have successful communication with the target market: using social media to share consistent information about products and services, communicating directly with culture-driven consumers who already communicate online amongst themselves and with competitors, and mastering people-to-people communication with both privileged and non-privileged consumers. Any company dealing with international marketing must learn how to handle these new challenges in order to survive in the 21st century.

Fundamentals of Global Strategy

Author : Cornelis A. de Kluyver
Publisher : Business Expert Press
ISBN 13 : 1606490737
Total Pages : 272 pages
Book Rating : 4.6/5 (64 download)

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Book Synopsis Fundamentals of Global Strategy by : Cornelis A. de Kluyver

Download or read book Fundamentals of Global Strategy written by Cornelis A. de Kluyver and published by Business Expert Press. This book was released on 2010-08-20 with total page 272 pages. Available in PDF, EPUB and Kindle. Book excerpt: The globalization of the competitive landscape has forced companies to fundamentally rethink their strategies. Whereas once only a few industries such as oil could be labeled truly global, today many-from pharmaceuticals to aircraft to computers-have become global in scale and scope. As a consequence, creating a global competitive advantage has become a key strategic issue for many companies. Crafting a global strategy requires making decisions about which strategy elements can and should be globalized and to what extent.

Energy-Growth Nexus in an Era of Globalization

Author : Muhammad Shahbaz
Publisher : Elsevier
ISBN 13 : 0128244410
Total Pages : 498 pages
Book Rating : 4.1/5 (282 download)

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Book Synopsis Energy-Growth Nexus in an Era of Globalization by : Muhammad Shahbaz

Download or read book Energy-Growth Nexus in an Era of Globalization written by Muhammad Shahbaz and published by Elsevier. This book was released on 2021-11-12 with total page 498 pages. Available in PDF, EPUB and Kindle. Book excerpt: Energy Growth Nexus in an era of Globalization reviews current research and practical policy considerations reflective of the ongoing transformation, covering four broad globalization themes from existing research literature: energy consumption, renewable energy consumption, financial markets and energy markets. Within these themes, contributors evaluate transformations in the energy-growth association relating to economic slowdowns, trade patterns, impacts of globalization, cross-border technological spillovers, changes in the risk profile of the countries, advent of Sustainable Development Goals (SDGs), changes in the pattern of cross-border labor force migration, and rising environmental awareness, among many other considerations. Policymakers, energy economists, and energy researchers in a range of connected disciplines will find this to be a great resource on the energy growth sector. - Addresses globalization relating to energy consumption, environmental quality, econometrics and energy markets - Demonstrates how to design effective energy and environmental policies in a rapidly globalizing world within a Sustainable Development Goals (SDGs) framework - Reviews open research questions relevant to energy-growth nexus so policymakers can bring forth socioeconomic stability

Consumer Culture Theory

Author : Eric J. Arnould
Publisher : SAGE
ISBN 13 : 1526452138
Total Pages : 369 pages
Book Rating : 4.5/5 (264 download)

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Book Synopsis Consumer Culture Theory by : Eric J. Arnould

Download or read book Consumer Culture Theory written by Eric J. Arnould and published by SAGE. This book was released on 2018-06-30 with total page 369 pages. Available in PDF, EPUB and Kindle. Book excerpt: Outlining the key themes, concepts and theoretical areas in the field, this book draws on contributions from prominent researchers to unravel the complexities of consumer culture by looking at how it affects personal identity, social interactions and the consuming human being. A field which is characterised as being theoretically challenging is made accessible through learning features that include case study material, critical reflection, research directions, further reading and a broad mix of the types of consumers and consumption contexts including emerging markets and economies. The structure of the book is designed to help students map the field in the way it is interpreted by researchers and follows the conceptual mapping in the classic Arnould & Thompson 2005 journal article. The book is organised into three parts - the Consumption Identity, Marketplace Cultures and the Socio-Historic Patterning of Consumption. Insight is offered into both the historical roots of consumer culture and the everyday experiences of navigating the contemporary marketplace. The book is supported by a collection of international case studies and real world scenarios, including: How Fashion Bloggers Rule the Fashion World; the Kendall Jenner Pepsi Commercial; Professional Beer Pong, Military Recruiting Campaigns, The World Health Organization and the Corporatization of Education. The go-to text for anyone new to CCT or postgraduate students writing a CCT-related thesis.

Marketing Opportunities and Challenges in a Changing Global Marketplace

Author : Shuang Wu
Publisher : Springer Nature
ISBN 13 : 3030391655
Total Pages : 701 pages
Book Rating : 4.0/5 (33 download)

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Book Synopsis Marketing Opportunities and Challenges in a Changing Global Marketplace by : Shuang Wu

Download or read book Marketing Opportunities and Challenges in a Changing Global Marketplace written by Shuang Wu and published by Springer Nature. This book was released on 2020-06-15 with total page 701 pages. Available in PDF, EPUB and Kindle. Book excerpt: This proceedings volume explores marketing opportunities and challenges that exist in the current, fast-changing landscape of the global marketplace. Current global issues such as the rising middle class in emerging markets, disruptive technological breakthroughs, big data analytics, changing consumer habits and concerns over national trade policies have renewed ethical concerns around consumer privacy and the tools companies use to operate, market to, connect and build a relationship with their customers. Featuring the full proceedings from the 2019 Academy of Marketing Science (AMS) Annual Conference held in Vancouver, Canada, this book explores and assess the rate of change that drives companies to evaluate and adapt their marketing strategies to remain competitive. Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses, and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complementing the Academy’s flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review (AMSR). Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science.

Globalization and Poverty

Author : Ann Harrison
Publisher : University of Chicago Press
ISBN 13 : 0226318001
Total Pages : 674 pages
Book Rating : 4.2/5 (263 download)

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Book Synopsis Globalization and Poverty by : Ann Harrison

Download or read book Globalization and Poverty written by Ann Harrison and published by University of Chicago Press. This book was released on 2007-11-01 with total page 674 pages. Available in PDF, EPUB and Kindle. Book excerpt: Over the past two decades, the percentage of the world’s population living on less than a dollar a day has been cut in half. How much of that improvement is because of—or in spite of—globalization? While anti-globalization activists mount loud critiques and the media report breathlessly on globalization’s perils and promises, economists have largely remained silent, in part because of an entrenched institutional divide between those who study poverty and those who study trade and finance. Globalization and Poverty bridges that gap, bringing together experts on both international trade and poverty to provide a detailed view of the effects of globalization on the poor in developing nations, answering such questions as: Do lower import tariffs improve the lives of the poor? Has increased financial integration led to more or less poverty? How have the poor fared during various currency crises? Does food aid hurt or help the poor? Poverty, the contributors show here, has been used as a popular and convenient catchphrase by parties on both sides of the globalization debate to further their respective arguments. Globalization and Poverty provides the more nuanced understanding necessary to move that debate beyond the slogans.

A Companion to the History of the Book

Author : Simon Eliot
Publisher : John Wiley & Sons
ISBN 13 : 140519278X
Total Pages : 617 pages
Book Rating : 4.4/5 (51 download)

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Book Synopsis A Companion to the History of the Book by : Simon Eliot

Download or read book A Companion to the History of the Book written by Simon Eliot and published by John Wiley & Sons. This book was released on 2009-03-30 with total page 617 pages. Available in PDF, EPUB and Kindle. Book excerpt: A COMPANION TO THE HISTORY OF THE BOOK A COMPANION TO THE HISTORY OF THE BOOK Edited by Simon Eliot and Jonathan Rose “As a stimulating overview of the multidimensional present state of the field, the Companion has no peer.” Choice “If you want to understand how cultures come into being, endure, and change, then you need to come to terms with the rich and often surprising history Of the book ... Eliot and Rose have done a fine job. Their volume can be heartily recommended. “ Adrian Johns, Technology and Culture From the early Sumerian clay tablet through to the emergence of the electronic text, this Companion provides a continuous and coherent account of the history of the book. A team of expert contributors draws on the latest research in order to offer a cogent, transcontinental narrative. Many of them use illustrative examples and case studies of well-known texts, conveying the excitement surrounding this rapidly developing field. The Companion is organized around four distinct approaches to the history of the book. First, it introduces the variety of methods used by book historians and allied specialists, from the long-established discipline of bibliography to newer IT-based approaches. Next, it provides a broad chronological survey of the forms and content of texts. The third section situates the book in the context of text culture as a whole, while the final section addresses broader issues, such as literacy, copyright, and the future of the book. Contributors to this volume: Michael Albin, Martin Andrews, Rob Banham, Megan L Benton, Michelle P. Brown, Marie-Frangoise Cachin, Hortensia Calvo, Charles Chadwyck-Healey, M. T. Clanchy, Stephen Colclough, Patricia Crain, J. S. Edgren, Simon Eliot, John Feather, David Finkelstein, David Greetham, Robert A. Gross, Deana Heath, Lotte Hellinga, T. H. Howard-Hill, Peter Kornicki, Beth Luey, Paul Luna, Russell L. Martin Ill, Jean-Yves Mollier, Angus Phillips, Eleanor Robson, Cornelia Roemer, Jonathan Rose, Emile G. L Schrijver, David J. Shaw, Graham Shaw, Claire Squires, Rietje van Vliet, James Wald, Rowan Watson, Alexis Weedon, Adriaan van der Weel, Wayne A. Wiegand, Eva Hemmungs Wirtén.