Global Pharmaceutical Marketing

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Global Pharmaceutical Marketing

Author : Judith Grice
Publisher :
ISBN 13 : 9780853697176
Total Pages : 0 pages
Book Rating : 4.6/5 (971 download)

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Book Synopsis Global Pharmaceutical Marketing by : Judith Grice

Download or read book Global Pharmaceutical Marketing written by Judith Grice and published by . This book was released on 2008 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Worldwide, there are varying Codes of Practice/Conduct for the pharmaceutical industry that ensure the industry self-regulates to promote the appropriate use of medicines by operating in a professional, ethical and transparent manner and ensuring high standards. The aim of this book is to aid the understanding of the many pharmaceutical Codes of Practice/Conduct throughout the world. It contains an overview of the guidelines for the promotion of pharmaceutical products in all geographical areas. Each section includes a "general overview" providing a discussion on that particular Code of Practice and differences/similarities with other countries

Global Issues in Pharmaceutical Marketing

Author : Lea Prevel Katsanis
Publisher : Routledge
ISBN 13 : 1136313303
Total Pages : 193 pages
Book Rating : 4.1/5 (363 download)

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Book Synopsis Global Issues in Pharmaceutical Marketing by : Lea Prevel Katsanis

Download or read book Global Issues in Pharmaceutical Marketing written by Lea Prevel Katsanis and published by Routledge. This book was released on 2015-07-16 with total page 193 pages. Available in PDF, EPUB and Kindle. Book excerpt: Global Issues in Pharmaceutical Marketing presents a balanced, research-based perspective combined with a practical outlook on the current issues faced by the ethical, biotech, and generic segments of the pharmaceutical industry. It integrates an analytical approach with a global view to examine such issues as market access, digital marketing, emerging markets, branding, and more. The book covers not only the North American and Western European markets, but focuses on non-Western markets, such as Latin America and Asia. Each chapter is written as an individual essay about a given issue, and where relevant, original cases are provided to illustrate how these issues are currently managed by the global industry. This book offers a thoughtful and thorough description of the industry’s current situation and integrates the latest scholarly and industry research from different disciplines in one place for convenient reference. It may be used in the following ways: To stimulate class discussions and inspire new streams of research for academics and graduate students; To introduce the industry to those interested in a career, to orient new industry hires, or to provide experienced practitioners with current research that will enhance their knowledge; To provide an understanding of the industry for those in the healthcare sector, such as physicians, pharmacists, as well as medical and pharmacy students; and To present recent and relevant research for those in government, public or private payers, and public policy environments to facilitate their decision making. This book will prove to be a useful resource and an important source of information for academics and their students, professionals, and policymakers around the world.

The Development of Scientific Marketing in the Twentieth Century

Author : Jean-Paul Gaudilliere
Publisher : Routledge
ISBN 13 : 131731686X
Total Pages : 266 pages
Book Rating : 4.3/5 (173 download)

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Book Synopsis The Development of Scientific Marketing in the Twentieth Century by : Jean-Paul Gaudilliere

Download or read book The Development of Scientific Marketing in the Twentieth Century written by Jean-Paul Gaudilliere and published by Routledge. This book was released on 2015-10-06 with total page 266 pages. Available in PDF, EPUB and Kindle. Book excerpt: The global pharmaceutical industry is currently estimated to be worth $1 trillion. Contributors chart the rise of scientific marketing within the industry from 1920-1980. This is the first comprehensive study into pharmaceutical marketing, demonstrating that many new techniques were actually developed in Europe before being exported to America.

Global Pharmaceutical Marketing

Author : Judith Grice
Publisher :
ISBN 13 : 9783769243680
Total Pages : 218 pages
Book Rating : 4.2/5 (436 download)

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Book Synopsis Global Pharmaceutical Marketing by : Judith Grice

Download or read book Global Pharmaceutical Marketing written by Judith Grice and published by . This book was released on 2007 with total page 218 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Global Pharmaceuticals

Author : Adriana Petryna
Publisher : Duke University Press
ISBN 13 : 9780822337416
Total Pages : 314 pages
Book Rating : 4.3/5 (374 download)

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Book Synopsis Global Pharmaceuticals by : Adriana Petryna

Download or read book Global Pharmaceuticals written by Adriana Petryna and published by Duke University Press. This book was released on 2006-03-15 with total page 314 pages. Available in PDF, EPUB and Kindle. Book excerpt: DIVAnthropological study of the globalization of pharmaceuticals and its effects on local cultures, health, and economics./div

Pharmaceutical Marketing

Author : Mickey C. Smith
Publisher : CRC Press
ISBN 13 : 9781439810910
Total Pages : 444 pages
Book Rating : 4.8/5 (19 download)

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Book Synopsis Pharmaceutical Marketing by : Mickey C. Smith

Download or read book Pharmaceutical Marketing written by Mickey C. Smith and published by CRC Press. This book was released on 1991-10-24 with total page 444 pages. Available in PDF, EPUB and Kindle. Book excerpt: Reflecting the fascinating and dramatic changes in pharmacy, pharmaceutical education, and the pharmaceutical industry in recent years, this authoritative volume focuses on the practice of marketing both prescription and nonprescription medications. In a dozen comprehensive chapters, author Mickey Smith highlights the economic social, and

Pfizer and the Challenges of the Global Pharmaceutical Industry

Author : Axel Jörn
Publisher : Anchor Academic Publishing
ISBN 13 : 3960670060
Total Pages : 33 pages
Book Rating : 4.9/5 (66 download)

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Book Synopsis Pfizer and the Challenges of the Global Pharmaceutical Industry by : Axel Jörn

Download or read book Pfizer and the Challenges of the Global Pharmaceutical Industry written by Axel Jörn and published by Anchor Academic Publishing. This book was released on 2016-07 with total page 33 pages. Available in PDF, EPUB and Kindle. Book excerpt: This Case Study defines the global pharmaceutical industry and its „boundaries“, analyses the profitability/attractiveness of the global pharmaceutical industry by using M.E.Porters’ Five-Forces-Model and answers the questions what overall industry trends can be identified and how the profitability/attractiveness of the industry will change in the future. Furthermore, it explains and evaluates Pfizer’s new strategy and examines what Pfizer did in the recent years to maintain their profitability.

International Pharmaceutical Marketing

Author : Suresh Pradhan
Publisher : Praeger
ISBN 13 :
Total Pages : 322 pages
Book Rating : 4.3/5 (512 download)

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Book Synopsis International Pharmaceutical Marketing by : Suresh Pradhan

Download or read book International Pharmaceutical Marketing written by Suresh Pradhan and published by Praeger. This book was released on 1983-08-26 with total page 322 pages. Available in PDF, EPUB and Kindle. Book excerpt: International Pharmaceutical Marketing is an authoritative study of the world pharmaceutical industry from a marketing perspective. Dr. Pradhan, a respected expert in pharmaceutical economics, provides a broad-based discussion of the subject, including international marketing and organization, exporting, investing and licensing, product registration, patents, and new drug development. International pharmaceutical market research, product and pricing policy, promotional activities, and distribution systems are investigated and described in detail. Finally, the author focuses on the operations of the drug industry in twenty selected nations. Background, data, and analysis relevant to the unique characteristics of the industry provide the information necessary to analyze international marketing problems and formulate strategies and policies.

Strategic Pharmaceutical Marketing Management in Growth Markets

Author : Mithun Nandy
Publisher : Taylor & Francis
ISBN 13 : 1000875288
Total Pages : 210 pages
Book Rating : 4.0/5 (8 download)

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Book Synopsis Strategic Pharmaceutical Marketing Management in Growth Markets by : Mithun Nandy

Download or read book Strategic Pharmaceutical Marketing Management in Growth Markets written by Mithun Nandy and published by Taylor & Francis. This book was released on 2023-05-09 with total page 210 pages. Available in PDF, EPUB and Kindle. Book excerpt: India is the largest provider of generic drugs globally. The Indian pharmaceutical sector supplies over 50% of the global demand for various vaccines and, as a result, holds an important position in the global pharmaceutical sector. This book is a comprehensive study of pharmaceutical marketing management in the Indian context and similar growth markets. The book introduces the fast-paced and multi-faceted discipline of pharmaceutical marketing management through an in-depth discussion on the genesis and evolution of its marketing concept. Combining theory and practice, it offers a strategic approach to pharmaceutical marketing from an organizational and business perspective and explicates the practical applications of it. Richly supported by case studies, the book brings together fresh perspectives and approaches equally useful for students and professionals. This book will be of interest to academicians, advanced students, and practitioners of pharmaceutical marketing and pharmaceutical management. It will also be beneficial to those interested in business strategy, decision-making, and international marketing.

The Global Pharmaceutical Industry

Author : Daniel Hoffman
Publisher : Routledge
ISBN 13 : 1000166716
Total Pages : 95 pages
Book Rating : 4.0/5 (1 download)

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Book Synopsis The Global Pharmaceutical Industry by : Daniel Hoffman

Download or read book The Global Pharmaceutical Industry written by Daniel Hoffman and published by Routledge. This book was released on 2020-07-06 with total page 95 pages. Available in PDF, EPUB and Kindle. Book excerpt: The pharmaceutical industry, long thought of as a recession-proof investment, now faces a day of reckoning. The reasons for this impending downfall are not hard to discern. The prices the industry charges for its prescription drugs have escalated at four to five times the cost-of-living increases during the past two decades and have reached a point where 30% of Americans must choose between filling a prescription, paying for housing, and buying food. This has brought about public pressure on governments around the world to control drug prices, yet the world’s twenty largest pharma companies realized 80% of their growth as a result of exorbitant price hikes. Pharma currently enjoys its extraordinary profitability by exploiting the world’s most vulnerable populations. Yet even their ability to increase prices in the face of falling demand does not satisfy their profit demands. The breadth and depth of pharma’s marketing transgressions exceed those of any other industry and have now reached a point where authorities around the world have found it necessary to take legal action against its violations. Drastic change is needed if the pharmaceutical industry can equitably advance the health of the world’s population and regain public esteem. This book illustrates the range and extent of pharma’s violations and addresses the actions that should be implemented in order to make the drug industry a more constructive, less venal part of contemporary society. It will be of interest to researchers, academics, practitioners, and students with an interest in the pharmaceutical industry, healthcare management, regulation, and bioethics.

Global Pharmaceutical Policy

Author : Zaheer-Ud-Din Babar
Publisher : Springer Nature
ISBN 13 : 9811527245
Total Pages : 376 pages
Book Rating : 4.8/5 (115 download)

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Book Synopsis Global Pharmaceutical Policy by : Zaheer-Ud-Din Babar

Download or read book Global Pharmaceutical Policy written by Zaheer-Ud-Din Babar and published by Springer Nature. This book was released on 2020-06-15 with total page 376 pages. Available in PDF, EPUB and Kindle. Book excerpt: Medicines are vital in improving patient health outcomes and pharmaceutical policy is a fundamental component of any health system. However, the global pharmaceutical policy is ever-evolving and data and quality ‘research-based information’ in this field are scarce. This book fills this gap and provides up-to-date empirical information and evidence-based synthesis. It focuses on pertinent key issues in global pharmaceutical policy including medicines safety, generic medicines, pharmaceutical supply chain, medicines financing, access and affordability of medicines, rational use of medicines, pharmacy health services research and access to vaccines and biological products. Featuring policy case studies from varied countries such as Mexico, Russia, China, Kyrgyzstan, and Pakistan, this book comprises a valuable and comprehensive resource for students, funders, policymakers, academics, and researchers interested in this field.

Innovation and Marketing in the Pharmaceutical Industry

Author : Min Ding
Publisher : Springer Science & Business Media
ISBN 13 : 1461478014
Total Pages : 763 pages
Book Rating : 4.4/5 (614 download)

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Book Synopsis Innovation and Marketing in the Pharmaceutical Industry by : Min Ding

Download or read book Innovation and Marketing in the Pharmaceutical Industry written by Min Ding and published by Springer Science & Business Media. This book was released on 2013-10-31 with total page 763 pages. Available in PDF, EPUB and Kindle. Book excerpt: The pharmaceutical industry is one of today’s most dynamic and complex industries, involving commercialization of cutting-edge scientific research, a huge web of stakeholders (from investors to doctors), multi-stage supply chains, fierce competition in the race to market, and a challenging regulatory environment. The stakes are high, with each new product raising the prospect of spectacular success—or failure. Worldwide revenues are approaching $1 trillion; in the U.S. alone, marketing for pharmaceutical products is, itself, a multi-billion dollar industry. In this volume, the editors showcase contributions from experts around the world to capture the state of the art in research, analysis, and practice, and covering the full spectrum of topics relating to innovation and marketing, including R&D, promotion, pricing, branding, competitive strategy, and portfolio management. Chapters include such features as: · An extensive literature review, including coverage of research from fields other than marketing · an overview of how practitioners have addressed the topic · introduction of relevant analytical tools, such as statistics and ethnographic studies · suggestions for further research by scholars and students The result is a comprehensive, state-of-the-art resource that will be of interest to researchers, policymakers, and practitioners, alike.

Pharmaceutical Marketing in India

Author : Subba Rao Chaganti
Publisher : PharmaMed Press / BSP Books
ISBN 13 : 9388305264
Total Pages : 720 pages
Book Rating : 4.3/5 (883 download)

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Book Synopsis Pharmaceutical Marketing in India by : Subba Rao Chaganti

Download or read book Pharmaceutical Marketing in India written by Subba Rao Chaganti and published by PharmaMed Press / BSP Books. This book was released on 2018-10-23 with total page 720 pages. Available in PDF, EPUB and Kindle. Book excerpt: Pharmaceutical Marketing in India: For Today and Tomorrow is the go-to guide for anyone interested in the pharmaceutical industry in India. With its comprehensive coverage of the sector, this book is a must-read for students, practitioners, and researchers alike. In this updated 25th Anniversary Edition, readers will find new content that covers the latest trends and initiatives in the industry. The book provides a thorough introduction to the changes taking place in first-world markets and the incremental steps being taken by Indian drug majors and their MNC counterparts in India. This book contains seventy-seven cases that highlight the best practices of successful practitioners of Pharma marketing in India. These cases showcase how they have positioned their products, launched and promoted their brands, and defended their therapeutic segments. The insights provided by these cases are incredibly valuable to both practitioners and students of pharmaceutical marketing. The new edition of the book includes information on changing detailing practices such as e-Detailing, iPad detailing, and tablet detailing, digital marketing strategies, social media strategies for the pharmaceutical industry, multichannel marketing, closed-loop marketing, and more. It also covers the latest ways of engaging and building meaningful relationships with physicians, including medical sales liaisons (MSL), key opinion leader (KOL) management, and key account management (KAM). The primary purpose of this edition is to make it not only relevant for today but also for tomorrow. In other words, to make it as future-proof as possible. This book is a vital resource for anyone interested in the pharmaceutical industry and is a must-read for those looking to stay ahead of the curve in this ever-evolving field. Contents: Part One: The Big Picture 1. The Indian Pharmaceutical Industry: An Overview 2. The Pharmaceutical Market Part Two: Ten ‘P’s 3. The Product 4. The Price 5. The Place 6. The Promotion 7. Personal selling 8. The Prescription 9. The Policy 10. Public Relations 11. The Power 12. The Patient Part Three: Key Success Factors 13. Managing New Products 14. The Winning Game Plans 15. Towards Excellence in Marketing 16. The Winning Edge 17. Corporate Scoreboard 18. GMP

Pharmaceuticals-Where's the Brand Logic?

Author : Giles David Moss
Publisher : CRC Press
ISBN 13 : 1439804273
Total Pages : 241 pages
Book Rating : 4.4/5 (398 download)

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Book Synopsis Pharmaceuticals-Where's the Brand Logic? by : Giles David Moss

Download or read book Pharmaceuticals-Where's the Brand Logic? written by Giles David Moss and published by CRC Press. This book was released on 2016-04-19 with total page 241 pages. Available in PDF, EPUB and Kindle. Book excerpt: Insights and analysis that challenge current thought on consumer branding theory and strategy Pharmaceutical companies need to go beyond simply relying on strong sales forces and innovative research and development to succeed. Effective branding strategy is essential. PharmaceuticalsWhere’s the Brand Logic?: Branding Le

Pharmaceutical Marketing

Author : Brent L. Rollins
Publisher : Jones & Bartlett Publishers
ISBN 13 : 1449626599
Total Pages : 302 pages
Book Rating : 4.4/5 (496 download)

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Book Synopsis Pharmaceutical Marketing by : Brent L. Rollins

Download or read book Pharmaceutical Marketing written by Brent L. Rollins and published by Jones & Bartlett Publishers. This book was released on 2014 with total page 302 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Global Supply Chains in the Pharmaceutical Industry

Author : Nozari, Hamed
Publisher : IGI Global
ISBN 13 : 1522559221
Total Pages : 399 pages
Book Rating : 4.5/5 (225 download)

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Book Synopsis Global Supply Chains in the Pharmaceutical Industry by : Nozari, Hamed

Download or read book Global Supply Chains in the Pharmaceutical Industry written by Nozari, Hamed and published by IGI Global. This book was released on 2018-11-09 with total page 399 pages. Available in PDF, EPUB and Kindle. Book excerpt: In a rapidly growing global economy, where there is a constant emergence of new business models and dynamic changes to the business ecosystem, there is a need for the integration of traditional, new, and hybrid concepts in the complex structure of supply chain management. Within the fast-paced pharmaceutical industry, product strategy, life cycles, and distribution must maintain the highest level of agility. Therefore, organizations need strong supply chain capabilities to profitably compete in the marketplace. Global Supply Chains in the Pharmaceutical Industry provides innovative insights into the efforts needed to build and maintain a strong supply chain network in order to achieve efficient fulfillment of demand, drive outstanding customer value, enhance organizational responsiveness, and build network resiliency. This publication is designed for supply chain managers, policymakers, researchers, academicians, and students, and covers topics centered on economic cycles, sustainable development, and new forces in the global economy.

Glocal Pharma

Author : Ericka Johnson
Publisher : Routledge
ISBN 13 : 1317126793
Total Pages : 134 pages
Book Rating : 4.3/5 (171 download)

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Book Synopsis Glocal Pharma by : Ericka Johnson

Download or read book Glocal Pharma written by Ericka Johnson and published by Routledge. This book was released on 2016-05-12 with total page 134 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Open Access version of this book, available at http://www.tandfebooks.com, has been made available under a Creative Commons Attribution-Non Commercial-No Derivatives 3.0 license. An exploration of how global pharmaceutical products are localized - of what happens when they become ‘glocal’ - this book examines the tensions that exist between a global pharmaceutical market and the locally bounded discourses and regulations encountered as markets are created for new drugs in particular contexts. Employing the case study of the emergence, representation and regulation of Viagra in the Swedish market, Glocal Pharma offers analyses of commercial material, medical discourses and legal documents to show how a Swedish, Viagra-consuming subject has been constructed in relation to the drug and how Viagra is imagined in relation to the Swedish man. Engaging with debates about pharmaceuticalization, the authors consider the ways in which new identities are created around drugs, the redefinition of health problems as sites of pharmaceutical treatment and changes in practices of governance to reflect the entrance of pharmaceuticals to the market. With attention to ‘local’ contexts, it reveals elements in the nexus of pharmaceutcalization that are receptive to cultural elements as new products become embedded in local markets. An empirically informed study of the the ways in which the presence of a drug can alter the concept of a disease and its treatment, understandings of who suffers from it and how to cure it - both locally and internationally - this book will appeal to scholars of sociology and science and technology studies with interests in globalization, pharmaceuticals, gender and the sociology of medicine.