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Global Brand Integrity Mgmt
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Book Synopsis Global Brand Integrity Management by : Richard S. Post
Download or read book Global Brand Integrity Management written by Richard S. Post and published by McGraw Hill Professional. This book was released on 2007-11-02 with total page 332 pages. Available in PDF, EPUB and Kindle. Book excerpt: Does your management strategy protect your brand? Who will be the new global business leaders? Those who understand that managing brand and product integrity is crucial to long-term market and financial success. Global Brand Integrity Management presents a blueprint for protecting the core revenue-related assets of your company-brand, product, and information-in the global marketplace. Authors Richard Post and Penelope Post explain why and how to implement a brand/product integrity program, translating security practice into management principles that lower risk, ensure authenticity of products, enhance brand awareness and loyalty, and, ultimately, increase profitability and shareholder value. Among the tools for developing and maintaining your program: Questions CEOs should ask their executives about product integrity Methods for capturing the attention of employees and measuring their performance Risk profiles for key assets developed at each stage of a product's life cycle Best practices for cost-effective, day-to-day management of a brand or product International case studies that illustrate specific problems and the implementation measures taken to protect the brand or product
Book Synopsis Global Brand Integrity Mgmt. by : Richard S. Post
Download or read book Global Brand Integrity Mgmt. written by Richard S. Post and published by Tata McGraw-Hill Education. This book was released on 2000 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Global Brand Integrity Management presents a blueprint for protecting the core revenue-related assets of your company-brand, product, and information-in the global marketplace. Authors Richard Post and Penelope Post explain why and how to implement a brand/product integrity program, translating security practice into management principles that lower risk, ensure authenticity of products, enhance brand awareness and loyalty, and, ultimately, increase profitability and shareholder value.
Book Synopsis Achieve Brand Integrity! by : Gregg Lederman
Download or read book Achieve Brand Integrity! written by Gregg Lederman and published by Brand Integrity. This book was released on 2007 with total page 121 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Brand Protection and the Global Risk of Product Counterfeits by : Wilson, Jeremy M.
Download or read book Brand Protection and the Global Risk of Product Counterfeits written by Wilson, Jeremy M. and published by Edward Elgar Publishing. This book was released on 2022-07-19 with total page 304 pages. Available in PDF, EPUB and Kindle. Book excerpt: Product counterfeits and other brand infringements represent a growing and substantial risk to firms, consumers, and society. While policing such illicit activity is important, there is much that firms can do to protect themselves and their customers. Grounded in field research and practice, this book presents a total business solution approach to brand protection that enables firms to prevent infringement from occurring and respond efficiently when it does.
Book Synopsis Encyclopedia of Sports Management and Marketing by : Linda E. Swayne
Download or read book Encyclopedia of Sports Management and Marketing written by Linda E. Swayne and published by SAGE Publications. This book was released on 2011-08-08 with total page 1960 pages. Available in PDF, EPUB and Kindle. Book excerpt: This four-volume set introduces, on the management side, principles and procedures of economics, budgeting and finance; leadership; governance; communication; business law and ethics; and human resources practices; all in the sports context. On the marketing side this reference resource explores two broad streams: marketing of sport and of sport-related products (promoting a particular team or selling team- and sport-related merchandise, for example), and using sports as a platform for marketing non-sports products, such as celebrity endorsements of a particular brand of watch or the corporate sponsorship of a tennis tournament. Together, these four volumes offer a comprehensive and authoritative overview of the state of sports management and marketing today, providing an invaluable print or online resource for student researchers.
Book Synopsis Building Brand Equity and Consumer Trust Through Radical Transparency Practices by : Veselinova, Elena
Download or read book Building Brand Equity and Consumer Trust Through Radical Transparency Practices written by Veselinova, Elena and published by IGI Global. This book was released on 2017-07-13 with total page 392 pages. Available in PDF, EPUB and Kindle. Book excerpt: The creation of business value and competitive advantage is crucial to any company in the modern corporate sector. By developing positive relationships with consumers, businesses can better maintain their customers’ loyalty. Building Brand Equity and Consumer Trust Through Radical Transparency Practices is an innovative reference source for emerging scholarly perspectives on the role of branding in organizational contexts and techniques to sustain a profitable and honest relationship with consumers. Highlighting a range of pertinent topics such as risk management, product innovation, and brand awareness, this book is ideally designed for managers, researchers, professionals, students, and practitioners interested in the development of value creation in contemporary business.
Author :Management Association, Information Resources Publisher :IGI Global ISBN 13 :1522571175 Total Pages :1556 pages Book Rating :4.5/5 (225 download)
Book Synopsis Brand Culture and Identity: Concepts, Methodologies, Tools, and Applications by : Management Association, Information Resources
Download or read book Brand Culture and Identity: Concepts, Methodologies, Tools, and Applications written by Management Association, Information Resources and published by IGI Global. This book was released on 2018-10-05 with total page 1556 pages. Available in PDF, EPUB and Kindle. Book excerpt: The world of brands is undergoing a sea change in the domain of consumer culture, and it has become a challenge to cater to the taste and needs of audiences. The process of creating iconic brands varies from product to product and market to market. Effective branding strategies are imperative for success in a competitive marketplace. Brand Culture and Identity: Concepts, Methodologies, Tools, and Applications is a vital reference source for the latest research findings on the use of theoretical and applied frameworks of brand awareness and culture. Highlighting a range of topics such as consumer behavior, advertising, and emotional branding, this multi-volume book is ideally designed for business executives, marketing professionals, business managers, academicians, and researchers actively involved in the marketing industry.
Book Synopsis The Brand IDEA by : Nathalie Laidler-Kylander
Download or read book The Brand IDEA written by Nathalie Laidler-Kylander and published by John Wiley & Sons. This book was released on 2013-11-08 with total page 229 pages. Available in PDF, EPUB and Kindle. Book excerpt: Offering a new framework for nonprofit brand management, this book presents the Brand IDEA (Integrity, Democracy, and Affinity). The framework eschews traditional, outdated brand tenets of control and competition largely adopted from the private sector, in favor of a strategic approach centered on the mission and based on a participatory process, shared values, and the development of key partnerships. The results are nonprofit brands that create organizational cohesion and generate trust in order to build capacity and drive social impact. The book explores in detail how nonprofit organizations worldwide are developing and implementing new ways of thinking about and managing their organizational brands.
Author :Emerald Group Publishing Limited Publisher :Emerald Group Publishing ISBN 13 :1785608800 Total Pages :216 pages Book Rating :4.7/5 (856 download)
Book Synopsis New Perspectives in Hospitality Management by : Emerald Group Publishing Limited
Download or read book New Perspectives in Hospitality Management written by Emerald Group Publishing Limited and published by Emerald Group Publishing. This book was released on 2015-10-30 with total page 216 pages. Available in PDF, EPUB and Kindle. Book excerpt: New Perspectives in Hospitality Management is a unique collection of articles that represent the very highest level of scholarship in the sphere of hospitality research. The articles published in this collection identify some emergent themes that have subsequently established themselves as key trends among academics in the field.
Book Synopsis Global Brand Management by : Laurence Minsky
Download or read book Global Brand Management written by Laurence Minsky and published by Kogan Page Publishers. This book was released on 2019-11-03 with total page 329 pages. Available in PDF, EPUB and Kindle. Book excerpt: In today's hyper-connected world, any brand with a website or digital presence is 'global' by its very definition; yet in practice it takes an enormous amount of strategic planning and adaptability to successfully manage an international brand. Global Brand Management explores the increasingly universal scope of brand management. In an era when many brand managers will find themselves working for large multinationals operating across varied territories, categories and consumer groups, developing an understanding of both the opportunities and risks of multinational brands is truly essential. Meticulously researched, Global Brand Management shows readers how to manage an existing global brand, while simultaneously equipping them with the skills to build one from scratch. The text uses fascinating case studies including Oreo, Harley Davidson and Xiaomi to demonstrate the challenges of maintaining a stable brand identity when operating across territories with different languages, cultural values and logistics. With helpful pedagogy throughout and built-in features to enhance classroom learning, Global Brand Management is the perfect springboard for students to appreciate, enjoy and embrace the nuances and complexities of brand management on an international scale.
Book Synopsis Global Brand Strategy by : Jan-Benedict Steenkamp
Download or read book Global Brand Strategy written by Jan-Benedict Steenkamp and published by Springer. This book was released on 2017-01-03 with total page 319 pages. Available in PDF, EPUB and Kindle. Book excerpt: Steenkamp introduces the global brand value chain and explains how brand equity factors into shareholder value. The book equips executives with techniques for developing strategy, organizing execution, and measuring results so that your brand will prosper globally. What sets strong global brands apart? First, they generate more than half their revenue and most of their growth outside their home market. Secondly, their brand equity is responsible for a massive percentage of their firm’s market value. Third, they operate as single brands everywhere on the planet. We find them in B2C and B2B industries, among large and small companies, and among established companies and new businesses. The stewards of these brands have a set of skills and knowledge that sets them apart from the typical corporate marketer. So what’s their secret? In a world that is globalizing, but not yet globalized, how do you build a powerful global brand that resonates universally but also accommodates local nuances? How do you ensure that it is dynamic and flexible enough to change at market speed? World-class marketing expert Jan-Benedict Steenkamp has studied global brands for over 25 years on six continents. He has distilled their practices into eight tools that you can start using today. With case studies from around the world, Steenkamp’s book is provocative and timely. Global Brand Strategy speaks to three types of B2C and B2B managers: those who want to strengthen already strong global brands, those who want to launch their brands globally and get results, and those who need to revive their global brand and stop the bleeding.
Download or read book Influencing with Integrity written by and published by Syntony Publishing. This book was released on 1983 with total page 292 pages. Available in PDF, EPUB and Kindle. Book excerpt: Presents the author's theory of communication (called Syntonics model) based on neurolinguistic programming (NLP). Mastery of these management tactics will increase your ability to communicate and maximize your verbal and nonverbal impact.
Book Synopsis Global Strategic Management by : Philippe Lasserre
Download or read book Global Strategic Management written by Philippe Lasserre and published by Bloomsbury Publishing. This book was released on 2022-11-03 with total page 689 pages. Available in PDF, EPUB and Kindle. Book excerpt: Seamlessly blending academic rigour and practicality, this textbook provides an introduction to global business strategy. Assuming a born global perspective, Global Strategic Management is supported by ample pedagogical features, including numerous case studies and examples featuring both established multinationals and unknown SMEs from across the globe. The book takes an applied approach to global business strategy, emphasising functional parts of international business (managing marketing, operations, HR and finance). The text has been widely updated to incorporate the impacts of the Covid-19 pandemic, such as work from anywhere and deglobalization. New to this fifth edition is increased material on sustainability and corporate social responsibility, including discussion of climate change, NGOs and sustainable development goals. Subjects such as the impact of technology, cryptocurrency and global strategy in the digital space are discussed in more detail, while the conflict in Ukraine is also considered.
Book Synopsis Underground Economies and Illegal Imports by : The Late Donald deKieffer
Download or read book Underground Economies and Illegal Imports written by The Late Donald deKieffer and published by Oxford University Press. This book was released on 2010-03-31 with total page 320 pages. Available in PDF, EPUB and Kindle. Book excerpt: Underground Economies and Illegal Imports: Business and Legal Strategies to Address Illegal Commerce is a unique resource for lawyers and their clients facing the chaotic landscape of illegal trade in the black and gray markets, where legal remedies are often unobtainable or impracticable. Donald E. deKieffer-a practitioner who has represented more than 60 Fortune 500 companies both in the US and abroad-provides clear descriptions of how international supply and distribution chains are attacked by clever and not-so-subtle thieves around the world. This book is also a helpful source of examples and instructions on how to prepare for these attacks, and the best remedies when they do occur. Underground Economies and Illegal Imports: Business and Legal Strategies to Address Illegal Commerce is a one-of-a-kind guide to the underside of international trade for businesses, law enforcement and policy-makers. The illicit dealers in legitimate (or not-so-legitimate) merchandise are often linked with transnational criminal elements and even terrorists. This book assists international traders in avoiding these problems, or ameliorating any effects.
Book Synopsis Security Operations Management by : Robert McCrie
Download or read book Security Operations Management written by Robert McCrie and published by Butterworth-Heinemann. This book was released on 2021-12-08 with total page 505 pages. Available in PDF, EPUB and Kindle. Book excerpt: Security Operations Management, Fourth Edition, the latest release in this seminal reference on corporate security management operations for today’s security management professionals and students, explores the characteristics of today’s globalized workplaces, security’s key role within them, and what the greatest concern is for security practitioners and senior managers. Incorporating the latest security research and best practices, the book covers key skills needed by security managers to demonstrate the value of their security program, offers information on identifying and managing risk, and reviews the latest technological advances in security control, command, communications and computing. Includes myriad global cases and examples of both the business and technical aspects of security Offers valuable coverage of cybercrime and workplace violence Explores the latest technological advances in security control, command, communications, and computing, along with current techniques for how prospective security personnel are vetted, including via social media Prepares security professionals for certification exams
Book Synopsis Cities, Networks, and Global Environmental Governance by : Sofie Bouteligier
Download or read book Cities, Networks, and Global Environmental Governance written by Sofie Bouteligier and published by Routledge. This book was released on 2013 with total page 262 pages. Available in PDF, EPUB and Kindle. Book excerpt: As a result of global dynamics--the increasing interconnection of people and places--innovations in global environmental governance haved altered the role of cities in shaping the future of the planet. This book is a timely study of the importance of these social transformations in our increasingly global and increasingly urban world. Through analysis of transnational municipal networks, such as Metropolis and the C40 Cities Climate Leadership Group, Sofie Bouteligier's innovative study examines theories of the network society and global cities from a global ecology perspective. Through direct observation and interviews and using two types of city networks that have been treated separately in the literature, she discovers the structure and logic pertaining to office networks of environmental non-governmental organizations and environmental consultancy firms. In doing so she incisively demonstrates the ways in which cities fulfill the role of strategic sites of global environmental governance, concentrating knowledge, infrastructure, and institutions vital to the function of transnational actors.
Book Synopsis Handbook of Research on Global Hospitality and Tourism Management by : Camillo, Angelo A.
Download or read book Handbook of Research on Global Hospitality and Tourism Management written by Camillo, Angelo A. and published by IGI Global. This book was released on 2015-08-17 with total page 622 pages. Available in PDF, EPUB and Kindle. Book excerpt: The tourism industry is a multi-billion dollar enterprise, with more people from all cultures and nationalities choosing to spend their leisure time traveling and visiting new locations. To exploit this burgeoning market, tourism agencies must carefully consider the desires and goals of travelers from around the world. The Handbook of Research on Global Hospitality and Tourism Management contributes to the body of knowledge on travel and tourism by presenting a global view of the hospitality industry, including theoretical research into industry trends as well as case studies from around the world. This handbook provides travel agents, owner-operators, and students and researchers in the hospitality industry with the latest research, findings, and developments in the field. Within this handbook of cutting-edge research, readers will find chapters and cases on topics such as travel and tourism in a global economy; local, glocal, and international hospitality; challenges in environmental management; cultural cuisine; and destination management, among others.
