Give Get Employer Branding Repel The Many And Compel The Few With Impact Purpose And Belonging

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Give & Get Employer Branding: Repel the Many and Compel the Few with Impact, Purpose and Belonging

Author : Bryan Adams
Publisher : Houndstooth Press
ISBN 13 : 9781544507064
Total Pages : 354 pages
Book Rating : 4.5/5 (7 download)

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Book Synopsis Give & Get Employer Branding: Repel the Many and Compel the Few with Impact, Purpose and Belonging by : Bryan Adams

Download or read book Give & Get Employer Branding: Repel the Many and Compel the Few with Impact, Purpose and Belonging written by Bryan Adams and published by Houndstooth Press. This book was released on 2020-03-17 with total page 354 pages. Available in PDF, EPUB and Kindle. Book excerpt: In today's fiercely competitive job market, with the balance of power squarely in job-seekers' hands, how can organizations attract and retain the most talented candidates--and the best additions to their culture? The answer may surprise you. The most effective employer brands don't attract candidates; they repel them. Combining the expertise of employer brand industry leaders Charlotte Marshall and Bryan Adams, Give & Get Employer Branding redefines the concept of an employee value proposition entirely. Instead of a sales pitch aimed at seducing candidates with sizzle, this refreshing new approach harnesses the value to be found within the cultural realities and expectations of the company. You'll learn how to create a "smart filter," elevate your organization's strengths by pairing them with what it truly takes to thrive, and answer the burning questions on candidates' minds like never before.

EMPLOYER BRANDING FOR THE IT AND IT ENABLED SERVICE INDUSTRY

Author : Shiny Kochummen & K S Suresh Kumar
Publisher : Ashok Yakkaldevi
ISBN 13 : 1435765192
Total Pages : 194 pages
Book Rating : 4.4/5 (357 download)

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Book Synopsis EMPLOYER BRANDING FOR THE IT AND IT ENABLED SERVICE INDUSTRY by : Shiny Kochummen & K S Suresh Kumar

Download or read book EMPLOYER BRANDING FOR THE IT AND IT ENABLED SERVICE INDUSTRY written by Shiny Kochummen & K S Suresh Kumar and published by Ashok Yakkaldevi. This book was released on 2022-05-13 with total page 194 pages. Available in PDF, EPUB and Kindle. Book excerpt: 1.1 INTRODUCTION The growth rate of employment in computer centred and Information Technology (IT) occupations is projected to grow 11 per cent from 2019 to 2029, much faster than the average growth compared with other occupations. These occupations are projected to put in about 5, 31,200 new jobs. Demand for these workers will stem from greater emphasis on cloud computing, collection and storage of big data, and information security. IT skills in general, span several industries and therefore, recruitment of talented IT professionals will be highly significant for the overall performance of the sector and the economy.

Digital marketing like a PRO

Author : Clo Willaerts
Publisher : Lannoo Meulenhoff - Belgium
ISBN 13 : 9401490767
Total Pages : 200 pages
Book Rating : 4.4/5 (14 download)

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Book Synopsis Digital marketing like a PRO by : Clo Willaerts

Download or read book Digital marketing like a PRO written by Clo Willaerts and published by Lannoo Meulenhoff - Belgium. This book was released on 2023-01-31 with total page 200 pages. Available in PDF, EPUB and Kindle. Book excerpt: How do you translate your business objectives into a digital marketing strategy? What are today's best practices for content marketing, email marketing, social media and online advertising? What is the practical use for new technologies like Augmented and Virtual Reality, the Internet of Things, Artificial Intelligence and chatbots? Digital Marketing like a PRO is an easy to follow, step-by-step marketing guide that helps you maximize all digital channels. Packed with models, information and examples to help you succeed, it is free of fluff and noise so you can get to work quickly. Whether you're new to marketing or a long-time professional seeking to boost your skills, this digital marketing handbook will help you save time, energy and resources as you learn from tested industry models and best practices.

Talent Chooses You

Author : James Ellis
Publisher :
ISBN 13 :
Total Pages : 328 pages
Book Rating : 4.6/5 (49 download)

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Book Synopsis Talent Chooses You by : James Ellis

Download or read book Talent Chooses You written by James Ellis and published by . This book was released on 2020-06-03 with total page 328 pages. Available in PDF, EPUB and Kindle. Book excerpt: If you want your business to grow, you need to be able to rely on your ability to hire talent reliably and consistently. No talent pipeline? No growth, and no business. But your recruiting team is drowning (I asked them). They need help. Now, if you ask recruiters, they will ask for headcount. Or more technology. But more bodies and more tools won't solve the issue (though it will eat up your budget). What you need a is a better strategy. And that strategy is called employer branding.Employer branding is about understanding, distilling and communicating what your company is all about in order to attract all the talent you need. That will differentiate your company as a place where people will want to work, rather than a place they land because they didn't know better.If you've heard about employer branding in business magazines, it might seem like something only "big companies" can do. Something that requires a dedicated team, expensive platforms, or a bunch of consultants. That isn't true. If you understand where your brand comes from, and how to apply it, any company (especially yours) can hire better with it.And this book will teach you how to do all of that, and then some.In this book, you'll learn what employer branding really is, how to make a compelling argument internally to leadership that creates commitment, how to work with other teams and be creative in finding solutions. As a special bonus, we are including a handbook on how to work with recruiting teams. This hands-on workbook is chock full of examples, checklists, step-by-step instructions and even emails you can copy and paste to make things happen immediately.

Leading from Anywhere

Author : David Burkus
Publisher : Houghton Mifflin
ISBN 13 : 0358533279
Total Pages : 255 pages
Book Rating : 4.3/5 (585 download)

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Book Synopsis Leading from Anywhere by : David Burkus

Download or read book Leading from Anywhere written by David Burkus and published by Houghton Mifflin. This book was released on 2021-01-05 with total page 255 pages. Available in PDF, EPUB and Kindle. Book excerpt: The ultimate guide to leading remote employees and teams, tackling the key challenges that managers face-from hiring and onboarding new members to building culture remotely, tracking productivity, communicating speedily, and retaining star employees

The Employer Brand

Author : Simon Barrow
Publisher : John Wiley & Sons
ISBN 13 : 111999554X
Total Pages : 245 pages
Book Rating : 4.1/5 (199 download)

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Book Synopsis The Employer Brand by : Simon Barrow

Download or read book The Employer Brand written by Simon Barrow and published by John Wiley & Sons. This book was released on 2011-01-19 with total page 245 pages. Available in PDF, EPUB and Kindle. Book excerpt: Levels of 'employer brand awareness' are rising fast across Europe, North America and Asia-Pacific, as leading companies realise that skilled, motivated employees are as vital to their commercial success as profitable customers and apply the principles of branding to their own organization. Starting with a review of the pressures which have generated current interest in employer branding, this definitive book goes on to look at the historical roots of brand management and the practical steps necessary to achieve employer brand management success - including the business case, research, positioning, implementation, management and measurement. Case studies of big-name employer brand stories include Tesco, Wal-Mart, British Airways and Prêt a Manger.

The Captain Class

Author : Sam Walker
Publisher : Random House Trade Paperbacks
ISBN 13 : 0812987071
Total Pages : 370 pages
Book Rating : 4.8/5 (129 download)

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Book Synopsis The Captain Class by : Sam Walker

Download or read book The Captain Class written by Sam Walker and published by Random House Trade Paperbacks. This book was released on 2018-05-01 with total page 370 pages. Available in PDF, EPUB and Kindle. Book excerpt: A bold new theory of leadership drawn from elite captains throughout sports—named one of the best business books of the year by CNBC, The New York Times, Forbes, strategy+business, The Globe and Mail, and Sports Illustrated “The book taught me that there’s no cookie-cutter way to lead. Leading is not just what Hollywood tells you. It’s not the big pregame speech. It’s how you carry yourself every day, how you treat the people around you, who you are as a person.”—Mitchell Trubisky, quarterback, Chicago Bears Now featuring analysis of the five-time Super Bowl champion New England Patriots and their captain, Tom Brady The seventeen most dominant teams in sports history had one thing in common: Each employed the same type of captain—a singular leader with an unconventional set of skills and tendencies. Drawing on original interviews with athletes, general managers, coaches, and team-building experts, Sam Walker identifies the seven core qualities of the Captain Class—from extreme doggedness and emotional control to tactical aggression and the courage to stand apart. Told through riveting accounts of pressure-soaked moments in sports history, The Captain Class will challenge your assumptions of what inspired leadership looks like. Praise for The Captain Class “Wildly entertaining and thought-provoking . . . makes you reexamine long-held beliefs about leadership and the glue that binds winning teams together.”—Theo Epstein, president of baseball operations, Chicago Cubs “If you care about leadership, talent development, or the art of competition, you need to read this immediately.”—Daniel Coyle, author of The Culture Code “The insights in this book are tremendous.”—Bob Myers, general manager, Golden State Warriors “An awesome book . . . I find myself relating a lot to its portrayal of the out-of the-norm leader.”—Carli Lloyd, co-captain, U.S. Soccer Women’s National Team “A great read . . . Sam Walker used data and a systems approach to reach some original and unconventional conclusions about the kinds of leaders that foster enduring success. Most business and leadership books lapse into clichés. This one is fresh.”—Jeff Immelt, chairman and former CEO, General Electric “I can’t tell you how much I loved The Captain Class. It identifies something many people who’ve been around successful teams have felt but were never able to articulate. It has deeply affected my thoughts around how we build our culture.”—Derek Falvey, chief baseball officer, Minnesota Twins

Employer Branding For Dummies

Author : Richard Mosley
Publisher : John Wiley & Sons
ISBN 13 : 111907178X
Total Pages : 360 pages
Book Rating : 4.1/5 (19 download)

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Book Synopsis Employer Branding For Dummies by : Richard Mosley

Download or read book Employer Branding For Dummies written by Richard Mosley and published by John Wiley & Sons. This book was released on 2017-01-19 with total page 360 pages. Available in PDF, EPUB and Kindle. Book excerpt: Attract the very best talent with a compelling employer brand! Employer Branding For Dummies is the clear, no-nonsense guide to attracting and retaining top talent. Written by two of the most recognized leaders in employer brand, Richard Mosley and Lars Schmidt, this book gives you actionable advice and expert insight you need to build, scale, and measure a compelling brand. You'll learn how to research what makes your company stand out, the best ways to reach the people you need, and how to convince those people that your company is the ideal place to exercise and develop their skills. The book includes ways to identify the specific traits of your company that aligns with specific talent, and how to translate those traits into employer brand tactic that help you draw the right talent, while repelling the wrong ones. You'll learn how to build and maintain your own distinctive, credible employer brand; and develop a set of relevant, informative success metrics to help you measure ROI. This book shows you how to discover and develop your employer brand to draw the quality talent you need. Perfect your recruitment marketing Develop a compelling employer value proposition (EVP) Demonstrate your employer brand ROI Face it: the very best employees are the ones with the most options. Why should they choose your company? A strong employer brand makes the decision a no-brainer. It's good for engagement, good for retention, and good for the bottom line. Employer Branding For Dummies helps you hone in on your unique, compelling brand, and get the people you need today.

Employer Brand Management

Author : Richard Mosley
Publisher : John Wiley & Sons
ISBN 13 : 1118898516
Total Pages : 320 pages
Book Rating : 4.1/5 (188 download)

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Book Synopsis Employer Brand Management by : Richard Mosley

Download or read book Employer Brand Management written by Richard Mosley and published by John Wiley & Sons. This book was released on 2014-08-21 with total page 320 pages. Available in PDF, EPUB and Kindle. Book excerpt: Attract, recruit, and retain the very best with a strategicemployer brand From one of the world's leading pioneers in the employer branddiscipline and author of the first book on the subject TheEmployer Brand, comes the long-awaited practical follow-upEmployer Brand Management. Talented, motivated employees area company's best assets, and the techniques in this book helpattract, recruit, and retain the very best. A successful employerbrand reaches beyond the boardroom to establish confidence,loyalty, and enthusiasm all the way down the ladder. EmployerBrand Management gives readers a personal grasp of a newapproach to people management. It draws on significant advances inpractices among leading companies to provide a handbook foremployer brand development and implementation. With a wide range ofcase studies and examples, you'll be taken step-by-step through theemployer brand development process. You will find information onthe latest developments in technology, with particular attentionpaid to socially-enabled recruitment marketing and employeecommunication and engagement. You will: Follow the process of brand planning, definition,implementation, and application Discover how brand thinking can strengthen strategy andreinforce HR value Improve existing recruitment and talent managementprograms Learn the importance of employee engagement in the brandexperience

The Agile Marketer

Author : Roland Smart
Publisher : John Wiley & Sons
ISBN 13 : 1119223016
Total Pages : 240 pages
Book Rating : 4.1/5 (192 download)

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Book Synopsis The Agile Marketer by : Roland Smart

Download or read book The Agile Marketer written by Roland Smart and published by John Wiley & Sons. This book was released on 2016-02-09 with total page 240 pages. Available in PDF, EPUB and Kindle. Book excerpt: The marketer's guide to modernizing platforms and practices Marketing in the digital era is a whole new game: it's fundamentally about competing on the customer experience. Marketers must integrate a complex set of technologies to capture the customer's digital body language—and thereby deliver the right experiences, at the right times, via the right channels. This approach represents a formidable technological and practical challenge that few marketers have experience with. The methods that enable marketers to meet this challenge are emerging from an unexpected place: the world of software development. The Agile methodologies that once revolutionized software development are now revolutionizing marketing. Agile provides the foundation for alignment between the marketing and product management sides. It can unleash a whole array of new marketing opportunities for growth hacking as well as for "baking" marketing directly into your products or services. Beyond that, as a discipline it can serve as a bridge to strategic alignment, positioning the chief marketing officer alongside the chief product officer as the two primary drivers of the business. Written by a premier practitioner of modern marketing, this book will provide you with: Insights on the evolution of product development and management in the organization—and why marketing must partner with them in the new era An understanding of Agile methods and their application to marketing A plan for integrating Agile with your traditional methods Tactics to drive alignment with product management A pathway to becoming the steward of customer experience Rich with examples, case studies, illustrations, and exercises drawn from the author's wide-ranging experience (from startups to a top global technology company), The Agile Marketer will help you transform marketing in your organization, in spirit and practice—and help realize its critical roles in product management and the customer experience.

C-4 Leadership

Author : Chris Winton
Publisher :
ISBN 13 : 9781734117462
Total Pages : 194 pages
Book Rating : 4.1/5 (174 download)

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Book Synopsis C-4 Leadership by : Chris Winton

Download or read book C-4 Leadership written by Chris Winton and published by . This book was released on 2020-03-10 with total page 194 pages. Available in PDF, EPUB and Kindle. Book excerpt: Take Charge of Life and Shatter Expectations! Leadership expert and coach Chris Winton shares the exact strategies that empowered him to navigate the corporate ladder and gain a seat at the leadership table of one of the most well-known and respected organizations in the world. Now he shares his explosive C-4 Leadership Approach to empower you to ignite your career--and finally enjoy breakthrough success! The captivating stories and proven framework teach you how to: Hone your leadership craft by finding and using the right inputs, Make sense of information to succeed easier and faster, Develop communication strategies that create raving fans, and Help the people you lead reach their full potential. Ready to stop settling for excuses and change the trajectory of your life and career? Start reading now!

Ask a Manager

Author : Alison Green
Publisher : Ballantine Books
ISBN 13 : 0399181814
Total Pages : 306 pages
Book Rating : 4.3/5 (991 download)

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Book Synopsis Ask a Manager by : Alison Green

Download or read book Ask a Manager written by Alison Green and published by Ballantine Books. This book was released on 2018-05-01 with total page 306 pages. Available in PDF, EPUB and Kindle. Book excerpt: From the creator of the popular website Ask a Manager and New York’s work-advice columnist comes a witty, practical guide to 200 difficult professional conversations—featuring all-new advice! There’s a reason Alison Green has been called “the Dear Abby of the work world.” Ten years as a workplace-advice columnist have taught her that people avoid awkward conversations in the office because they simply don’t know what to say. Thankfully, Green does—and in this incredibly helpful book, she tackles the tough discussions you may need to have during your career. You’ll learn what to say when • coworkers push their work on you—then take credit for it • you accidentally trash-talk someone in an email then hit “reply all” • you’re being micromanaged—or not being managed at all • you catch a colleague in a lie • your boss seems unhappy with your work • your cubemate’s loud speakerphone is making you homicidal • you got drunk at the holiday party Praise for Ask a Manager “A must-read for anyone who works . . . [Alison Green’s] advice boils down to the idea that you should be professional (even when others are not) and that communicating in a straightforward manner with candor and kindness will get you far, no matter where you work.”—Booklist (starred review) “The author’s friendly, warm, no-nonsense writing is a pleasure to read, and her advice can be widely applied to relationships in all areas of readers’ lives. Ideal for anyone new to the job market or new to management, or anyone hoping to improve their work experience.”—Library Journal (starred review) “I am a huge fan of Alison Green’s Ask a Manager column. This book is even better. It teaches us how to deal with many of the most vexing big and little problems in our workplaces—and to do so with grace, confidence, and a sense of humor.”—Robert Sutton, Stanford professor and author of The No Asshole Rule and The Asshole Survival Guide “Ask a Manager is the ultimate playbook for navigating the traditional workforce in a diplomatic but firm way.”—Erin Lowry, author of Broke Millennial: Stop Scraping By and Get Your Financial Life Together

Employer Branding For Dummies

Author : Richard Mosley
Publisher : John Wiley & Sons
ISBN 13 : 111907164X
Total Pages : 374 pages
Book Rating : 4.1/5 (19 download)

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Book Synopsis Employer Branding For Dummies by : Richard Mosley

Download or read book Employer Branding For Dummies written by Richard Mosley and published by John Wiley & Sons. This book was released on 2017-02-21 with total page 374 pages. Available in PDF, EPUB and Kindle. Book excerpt: Attract the very best talent with a compelling employer brand! Employer Branding For Dummies is the clear, no-nonsense guide to attracting and retaining top talent. Written by two of the most recognized leaders in employer brand, Richard Mosley and Lars Schmidt, this book gives you actionable advice and expert insight you need to build, scale, and measure a compelling brand. You'll learn how to research what makes your company stand out, the best ways to reach the people you need, and how to convince those people that your company is the ideal place to exercise and develop their skills. The book includes ways to identify the specific traits of your company that aligns with specific talent, and how to translate those traits into employer brand tactic that help you draw the right talent, while repelling the wrong ones. You'll learn how to build and maintain your own distinctive, credible employer brand; and develop a set of relevant, informative success metrics to help you measure ROI. This book shows you how to discover and develop your employer brand to draw the quality talent you need. Perfect your recruitment marketing Develop a compelling employer value proposition (EVP) Demonstrate your employer brand ROI Face it: the very best employees are the ones with the most options. Why should they choose your company? A strong employer brand makes the decision a no-brainer. It's good for engagement, good for retention, and good for the bottom line. Employer Branding For Dummies helps you hone in on your unique, compelling brand, and get the people you need today.

The Talent Magnet

Author : Richard Evans
Publisher : Createspace Independent Publishing Platform
ISBN 13 : 9781535120593
Total Pages : 172 pages
Book Rating : 4.1/5 (25 download)

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Book Synopsis The Talent Magnet by : Richard Evans

Download or read book The Talent Magnet written by Richard Evans and published by Createspace Independent Publishing Platform. This book was released on 2016-07-06 with total page 172 pages. Available in PDF, EPUB and Kindle. Book excerpt: Employer Branding & Recruitment Marketing Strategies to Attract Millennial Talent. It's predicted that, by the year 2025, more than 75% of the global workforce will be made up of Millennial talent. Some call them Gen Y; others label them Millennials. Whatever you wish to call this generation, it's true to say that those born between the early 1980s and the late 1990s think differently, act differently, and ultimately react differently to any other age group. They have different ambitions and views on work to those that came before them. The consumer's buying dynamic has changed: often a customer interested in buying a product has done 60-70% of their research before a salesperson gets involved. This is exactly what is happening in the job market with candidates and employers - so when it comes to recruiting the best talent, you need to get this right. Employer branding and intelligent recruitment marketing is vital to attract and engage the Millennial generation of talent. This book will help you become a winning employer of choice. Be remarkable. Become a "Talent Magnet."

Employee Experience

Author : Ben Whitter
Publisher : Kogan Page Publishers
ISBN 13 : 0749491787
Total Pages : 209 pages
Book Rating : 4.7/5 (494 download)

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Book Synopsis Employee Experience by : Ben Whitter

Download or read book Employee Experience written by Ben Whitter and published by Kogan Page Publishers. This book was released on 2019-08-03 with total page 209 pages. Available in PDF, EPUB and Kindle. Book excerpt: For organizations to maintain their competitive advantage, their people need to be performing to the best of their abilities. But in a world of increasing stress and pressure, rapid technological change and digital overload, supporting and developing employees has never been more difficult. Employee Experience is a practical guide to achieving this. To develop top-performing employees, HR professionals need to move beyond ad hoc engagement initiatives and instead to design and embed employee experience throughout an organization's processes and culture - from the moment an employee sees a job advert to the moment they leave the company. Employee Experience is full of tools, tips and advice to help HR professionals and business leaders motivate, support and develop their staff to achieve exceptional individual and organizational performance. It includes guidance on how to build experience capabilities in an HR team and on communicating, sustaining and evolving the employee experience, as well as on using networks, nudges and technology. Containing a foreword by Global Industry Analyst Josh Bersin and case studies from companies including Airbnb, Starbucks and Sky, the book shows how focusing on the employee experience improves performance, productivity and profits and how organizations of any size can achieve this success.

Hooks! The Invisible Sales Superpower

Author : Keith Schreiter
Publisher : Fortune Network Publishing Inc.
ISBN 13 : 1956171053
Total Pages : 81 pages
Book Rating : 4.9/5 (561 download)

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Book Synopsis Hooks! The Invisible Sales Superpower by : Keith Schreiter

Download or read book Hooks! The Invisible Sales Superpower written by Keith Schreiter and published by Fortune Network Publishing Inc.. This book was released on 2021-11-16 with total page 81 pages. Available in PDF, EPUB and Kindle. Book excerpt: We talk. Our prospects have a choice. #1. Continue thinking about their interesting lives, or #2. Stop what they are thinking, and listen to someone they don’t care about. Ouch. We can’t succeed if no one listens to our message. But how do we get prospects to pay attention to us? With hooks—strong openings that capture their curiosity. What kinds of hooks can we learn? • Curiosity hooks. • Magic phrases. • Humor hooks. • Shocking facts. • Quiz openings. • Challenges. • Story hooks and more. We want our prospects to think, “This is interesting. Please continue.” We don’t have to be creative. Let the simple lessons, examples, and templates in this book help us create professional hooks that work. No more presentations to people who fake their attention. No more nerve-racking encounters with uninterested prospects. Let’s feel confident that we can deliver our message to attentive prospects every time.

Talent Magnet

Author : Mark Miller
Publisher : Berrett-Koehler Publishers
ISBN 13 : 1523094974
Total Pages : 141 pages
Book Rating : 4.5/5 (23 download)

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Book Synopsis Talent Magnet by : Mark Miller

Download or read book Talent Magnet written by Mark Miller and published by Berrett-Koehler Publishers. This book was released on 2018-02-27 with total page 141 pages. Available in PDF, EPUB and Kindle. Book excerpt: What Does Top Talent Really Want? More than vision, strategy, creativity, marketing, finance, or even technology, it is ultimately people that determine organizational success. That's why virtually every organization wants more top talent. But do you know what they're looking for? It might not be what you think! Talent Magnet will show you how to attract and keep great people.