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Download or read book Get Bold written by Sandy Carter and published by IBM Press. This book was released on 2012 with total page 288 pages. Available in PDF, EPUB and Kindle. Book excerpt: 'Get Bold' offers a systematic approach to creating and implementing an effective and successful social business strategy that moves your company beyond just looking at social media to realizing tangible business results.
Download or read book Get Social written by Michelle Carvill and published by Kogan Page Publishers. This book was released on 2018-05-03 with total page 257 pages. Available in PDF, EPUB and Kindle. Book excerpt: FINALIST: Business Book Awards 2019 - Leadership Category Business leaders' audiences - their customers, competitors and employees alike - live and breathe social media. In our hyperconnected culture, social media is the glue that allows us to stay connected to communities, products and brands. If your customers are on social media, along with your competition, then shouldn't you be there too? Get Social untangles the social media folklore and gets to the point of how business leaders and aspiring leaders can personally use social media to get real business results. Leaders who use social media platforms right have been shown to be more connected to their customers and employees, they gather major market research advantage by being part of the social conversation and they embody their brand message thus connecting with people on an authentic level. Get Social guides you through what you need to know about social media, and how it connects to your wider business strategy and the bottom line. Michelle Carvill helps you to identify how you can find your voice through all the different platforms and consistently be the leader you want to be. Along with a social CEO health check, Get Social offers invaluable templates, content plans and profiles of successful social media savvy CEOs. This book will give you all the tools you need to successfully launch yourself in the social conversation and see immediate results for your career and business.
Book Synopsis The Social Organism by : Oliver Luckett
Download or read book The Social Organism written by Oliver Luckett and published by Hachette Books. This book was released on 2016-11-15 with total page 336 pages. Available in PDF, EPUB and Kindle. Book excerpt: "A must-read for business leaders and anyone who wants to understand all the implications of a social world." -- Bob Iger, Chairman and Chief Executive Officer of The Walt Disney Company From tech visionaries Oliver Luckett and Michael J. Casey, a groundbreaking, must-read theory of social media -- how it works, how it's changing human life, and how we can master it for good and for profit. In barely a decade, social media has positioned itself at the center of twenty-first century life. The combined power of platforms like Facebook, Twitter, Instagram, Snapchat, and Vine have helped topple dictators and turned anonymous teenagers into celebrities overnight. In the social media age, ideas spread and morph through shared hashtags, photos, and videos, and the most compelling and emotive ones can transform public opinion in mere days and weeks, even attitudes and priorities that had persisted for decades. How did this happen? The scope and pace of these changes have left traditional businesses -- and their old-guard marketing gatekeepers -- bewildered. We simply do not comprehend social media's form, function, and possibilities. It's time we did. In The Social Organism, Luckett and Casey offer a revolutionary theory: social networks -- to an astonishing degree--mimic the rules and functions of biological life. In sharing and replicating packets of information known as memes, the world's social media users are facilitating an evolutionary process just like the transfer of genetic information in living things. Memes are the basic building blocks of our culture, our social DNA. To master social media -- and to make online content that impacts the world -- you must start with the Social Organism. With the scope and ambition of The Second Machine Age and James Gleick's The Information, The Social Organism is an indispensable guide for business leaders, marketing professionals, and anyone serious about understanding our digital world -- a guide not just to social media, but to human life today and where it is headed next.
Book Synopsis The B2B Social Media Book by : Kipp Bodnar
Download or read book The B2B Social Media Book written by Kipp Bodnar and published by John Wiley & Sons. This book was released on 2011-12-20 with total page 216 pages. Available in PDF, EPUB and Kindle. Book excerpt: Advance your B2B marketing plans with proven social media strategies Learn social media's specific application to B2B companies and how it can be leveraged to drive leads and revenue. B2B marketers are undervalued and under appreciated in many companies. Social media and online marketing provide the right mix of rich data and reduction in marketing expenses to help transform a marketer into a superstar. The B2B Social Media Book provides B2B marketers with actionable advice on leveraging blogging, LinkedIn, Twitter, Facebook and more, combined with key strategic imperatives that serve as the backbone of effective B2B social media strategies. This book serves as the definitive reference for B2B marketers looking to master social media and take their career to the next level. Describes a methodology for generating leads using social media Details how to create content offers that increase conversion rates and drive leads from social media Offers practical advice for incorporating mobile strategies into the marketing mix Provides a step-by-step process for measuring the return on investment of B2B social media strategies The B2B Social Media Book will help readers establish a strong social media marketing strategy to generate more leads, become a marketing superstar in the eye of company leaders, and most importantly, contribute to business growth.
Download or read book #Getsocialsmart written by Katie Lance and published by Createspace Independent Publishing Platform. This book was released on 2017 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Tired of spinning your wheels when it comes to social media? In this book, I take you through the nuts and bolts of what it takes to create a smart and sustainable social media strategy that will help you grow your business!
Book Synopsis How to Get Grant Money in the Humanities and Social Sciences by : Raphael Brewster Folsom
Download or read book How to Get Grant Money in the Humanities and Social Sciences written by Raphael Brewster Folsom and published by Yale University Press. This book was released on 2019-01-08 with total page 184 pages. Available in PDF, EPUB and Kindle. Book excerpt: A valuable and engaging guide to applying for—and getting—grants in the humanities and social sciences Scholars in the humanities and social sciences need money to do research. This book shows them how to get it. In this accessible volume, Raphael Folsom shares proven strategies in a series of short, witty chapters. It features tips on how graduate students, postdocs, and young faculty members can present themselves and their work in the best possible light. The book covers the basics of the grant-writing process, including finding a mentor, organizing a writing workshop, conceptualizing the project on a larger scale, and tailoring an application for specific submissions. The book includes interviews with nine of the most respected scholars in the country, each of whom has evaluated thousands of grant applications. The first authoritative book on the subject, Folsom's indispensable work will become a must-have resource for years to come.
Author :Ginger Carlson Publisher :International Society for Technology in Education ISBN 13 :1564845303 Total Pages :150 pages Book Rating :4.5/5 (648 download)
Book Synopsis Let's Get Social by : Ginger Carlson
Download or read book Let's Get Social written by Ginger Carlson and published by International Society for Technology in Education. This book was released on 2015-05-21 with total page 150 pages. Available in PDF, EPUB and Kindle. Book excerpt: In this book, educators can learn everything they need to know about integrating social learning at all grade levels using the popular educational social network, Edmodo. With valuable tips and resources for both new and experienced users, it provides immediately adaptable strategies for incorporating Edmodo’s suite of tools and apps in their classrooms. Learn how to leverage Edmodo for assessment, project-based learning, flipped classroom, gamification and more. Seasoned educators and educational technology specialists Ginger Carlson and Raphael Raphael also share how educators can expand and maximize social learning networks, specifically Edmodo, to ask questions, share knowledge and create an extended network of colleagues.
Book Synopsis Creating Shared Value to get Social License to Operate in the Extractive Industry by : Cesar Saenz
Download or read book Creating Shared Value to get Social License to Operate in the Extractive Industry written by Cesar Saenz and published by Emerald Group Publishing. This book was released on 2021-04-12 with total page 112 pages. Available in PDF, EPUB and Kindle. Book excerpt: Creating Shared Value to get Social License to Operate in the Extractive Industry presents techniques and models that will enable you to actually formulate, implement, and evaluate strategies to shared value to earn SLO.
Book Synopsis Social Marketology: Improve Your Social Media Processes and Get Customers to Stay Forever by : Ric Dragon
Download or read book Social Marketology: Improve Your Social Media Processes and Get Customers to Stay Forever written by Ric Dragon and published by McGraw Hill Professional. This book was released on 2012-06-22 with total page 225 pages. Available in PDF, EPUB and Kindle. Book excerpt: Manage all your social media marketing efforts with repeatable, improvable processes Winner of a 2013 Small Business Book Award for Social Media “In studying social media we must also embrace social sciences. Sociology, psychology, neuroscience, statistical analysis, ethnography, as well as marketing are at the source of Social Marketology, and Dragon explains how and why it matters to business.” —Brian Solis, author of Then End of Business as Usual “There is no longer any doubt that social media is one of the key digital trends that are reshaping today’s industries, brands, and customer networks. Ric Dragon’s immensely practical guide will help you get the most out of your own social media investment by identifying the processes and best practices that build real and valuable business relationships. Read it, and use it, today!” —David Rogers, bestselling author of The Network is Your Customer “If you think Facebook, Twitter, and the like are simply trends or fads, you’re missing the bigger picture. Consumers are more connected than ever before, and they are highly untethered (thanks to smartphones and tablets). Now that we’re past the whole ‘Do I really need social media for my business?’ Ric is here with Social Marketology, a smart look at how to get social media organized for your business.” —Mitch Joel, President of Twist Image and author, blogger, and podcaster at Six Pixels of Separation About the Book: Covering subjects ranging from the best-tasting breakfast cereal to the latest developments in cancer treatment, personal interactions are occurring with increased frequency on social media. And if you want to connect with customers, you have no choice but to join their conversations. This much has been established by the mountains of social media marketing literature produced in recent years. What has not been established are the best practices for creating the most ideal social media strategy for your particular needs—and that’s where this book comes in. In Social Marketology, cofounder Ric Dragon of the renowned search engine marketing firm DragonSearch, takes social media marketing to the next step—showing how to choose the best tools for your needs and develop a strategy tailored to your goals. Drawing from such process methodologies as LEAN and the Capability Maturity Model, Dragon helps you develop a social media process that is quantifiable, repeatable—and improvable. His process is based on these basic steps: Focus on desirable outcomes: Vision, Goals, Objectives, and Metrics Pinpoint the very smallest segments of your customers Determine the communities to which these microsegments belong Identify the influencers of those communities Create an action plan for your project Measure and constantly improve your efforts The beauty of Dragon’s method is its core flexibility. New social media platforms are guaranteed to pop up in the near future. Any strategy based on the methods in this book can be adapted to take full advantage of them. The age of blind trial and error for social media marketers is over. Social Marketology provides the means to implement an effective campaign that is testable, controllable, and fully integrated within broader campaigns and goals.
Book Synopsis Get What's Yours by : Laurence J. Kotlikoff
Download or read book Get What's Yours written by Laurence J. Kotlikoff and published by Simon and Schuster. This book was released on 2015-02-17 with total page 336 pages. Available in PDF, EPUB and Kindle. Book excerpt: Learn the secrets to maximizing your Social Security benefits and earn up to thousands of dollars more each year with expert advice that you can't get anywhere else. Want to know how to navigate the forbidding maze of Social Security and emerge with the highest possible benefits? You could try reading all 2,728 rules of the Social Security system (and the thousands of explanations of these rules), but Kotlikoff, Moeller, and Solman explain Social Security benefits in an easy to understand and user-friendly style. What you don't know can seriously hurt you: wrong decisions about which Social Security benefits to apply for cost some individual retirees tens of thousands of dollars in lost income every year. How many retirees or those nearing retirement know about such Social Security options as file and suspend (apply for benefits and then don't take them)? Or start stop start (start benefits, stop them, then re-start them)? Or-just as important-when and how to use these techniques? Get What's Yours covers the most frequent benefit scenarios faced by married retired couples, by divorced retirees, by widows and widowers, among others. It explains what to do if you're a retired parent of dependent children, disabled, or an eligible beneficiary who continues to work, and how to plan wisely before retirement. It addresses the tax consequences of your choices, as well as the financial implications for other investments. Many personal finance books briefly address Social Security, but none offers the thorough, authoritative, yet conversational analysis found here. You've paid all your working life for these benefits. Now, get what's yours.
Book Synopsis The Social Media Management Handbook by : Robert Wollan
Download or read book The Social Media Management Handbook written by Robert Wollan and published by John Wiley & Sons. This book was released on 2011-01-04 with total page 352 pages. Available in PDF, EPUB and Kindle. Book excerpt: How do organizations manage social media effectively? Every organization wants to implement social media, but it is difficult to create processes and mange employees to make this happen. Most social media books focus on strategies for communicating with customers, but they fail to address the internal process that takes place within a business before those strategies can be implemented. This book is geared toward helping you manage every step of the process required to use social media for business. The Social Media Management Handbook provides a complete toolbox for defining and practicing a coherent social media strategy. It is a comprehensive resource for bringing together such disparate areas as IT, customer service, sales, communications, and more to meet social media goals. Wollan and Smith and their Accenture team explain policies, procedures, roles and responsibilities, metrics, strategies, incentives, and legal issues that may arise. You will learn how to: Empower employees and teams to utilize social media effectively throughout the organization Measure the ROI of social media investments and ensure appropriate business value is achieved over time Make smarter decisions, make them more quickly, and make them stick Get the most out of your social media investment and fully leverage its benefits at your company with The Social Media Management Handbook.
Download or read book I Get It! written by Audra Jensen and published by . This book was released on 2011-01-01 with total page 143 pages. Available in PDF, EPUB and Kindle. Book excerpt: Presents an organized teaching approach that uses children's literature to teach social thinking and improve reading comprehension skills
Book Synopsis What If Everybody Did That? by : Ellen Javernick
Download or read book What If Everybody Did That? written by Ellen Javernick and published by Marshall Cavendish. This book was released on 2010 with total page 40 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Text first published in 1990 by Children's Press, Inc."
Download or read book When I Get Older written by K'NAAN and published by Tundra Books. This book was released on 2012-09-13 with total page 34 pages. Available in PDF, EPUB and Kindle. Book excerpt: “Wavin’Flag” has become an international anthem. Its powerful words of hope have crossed generations and borders, and have made K’NAAN an international star. In his first book for children, When I Get Older, Somali-Canadian poet, rapper, singer, and songwriter K’NAAN tells his own story. Born in Somalia, he grew up in Mogadishu. His grandfather was a renowned poet who passed on his love of words to his grandson. When the Somali Civil War began in 1991, K’NAAN was just thirteen. His mother made the difficult decision to move her family so that they could grow up in safety. First in New York and then in Toronto, K’NAAN faced many challenges. Like so many other immigrants, he had to make a place for himself in a world of alien customs, clothes, and language. His road was a hard one: he lost many friends to violence. But K’NAAN’s love of music, and his enormous talent, became a way for him to connect with his past, with his classmates, and eventually, to millions of people around the world. Not only does K’NAAN tell a story that will inspire and encourage young readers, but he provides a brief history of the Somalian conflict. The lyrics of “Wavin’ Flag” are also included. Born Keinan Abdi Warsame, K’NAAN first came to prominence when he performed a spoken word piece before the United Nations High Commissioner for Refugees in 1999. A member of the audience, the singer Youssou N’Dour, was so impressed that he asked K’NAAN to take part in an album and to tour with him. Since then, K’NAAN has performed in more than 86 countries and has received many honors, including three Juno Awards and the BBC Radio 3 Award for World Music. During the Vancouver Olympics, he worked with other Canadian musicians and artists under the name Young Artists for Haiti to produce a charity version of “Wavin’ Flag.” The song was adapted again to become the FIFA World Cup theme song. There are now twenty-two versions of the song, which hit #1 in nineteen countries.
Book Synopsis Social Media for Social Good: A How-to Guide for Nonprofits by : Heather Mansfield
Download or read book Social Media for Social Good: A How-to Guide for Nonprofits written by Heather Mansfield and published by McGraw Hill Professional. This book was released on 2011-09-30 with total page 289 pages. Available in PDF, EPUB and Kindle. Book excerpt: Maximize every donation dollar using social-media marketing best practices With Social Media for Social Good, you have everything you need to get your organization online at all levels: Web 1.0: Websites, e-newsletters, and “Donate Now” buttons; Web 2.0: Blogging and social networking sites; and Web 3.0: The Mobile Web, texting, and smartphone Apps. Learn how to access free and inexpensive marketing tools, market via email, use Twitter and Facebook, raise money from new donors, understand the legalities involved in being online, establish privacy settings, and track ROI. Heather Mansfield owns DIOSA Communications. She has served as Nonprofit Community Manager for Change.org, was named a Fundraising Star of the Year by Fundraising Success Magazine, and serves on the board for the Latin America Working Group.
Book Synopsis Creating Shared Value to get Social License to Operate in the Extractive Industry by : Cesar Saenz
Download or read book Creating Shared Value to get Social License to Operate in the Extractive Industry written by Cesar Saenz and published by Emerald Publishing Limited. This book was released on 2021-04-12 with total page 184 pages. Available in PDF, EPUB and Kindle. Book excerpt: Creating Shared Value to get Social License to Operate in the Extractive Industry presents techniques and models that will enable you to actually formulate, implement, and evaluate strategies to shared value to earn SLO.
Book Synopsis Get Found, Get Liked, Get Patients by : Rita Zamora
Download or read book Get Found, Get Liked, Get Patients written by Rita Zamora and published by . This book was released on 2018-08-27 with total page 94 pages. Available in PDF, EPUB and Kindle. Book excerpt: In her work with dental professionals as an international speaker and social media marketing consultant, Rita Zamora helps dentists and specialists overcome their social media challenges to Get Found, Get Liked and Get Patients: "We have social media accounts set up, but can't keep it going consistently" "Facebook? Instagram? Google Reviews? Where should we focus? "How much and how often should we be posting?" "We don't know where or even how to start" "Is it worth paying for Facebook advertising?" "How much fun content should we post compared to dental or clinical stuff?" Even dentists who enjoy social media personally may feel overwhelmed by the planning, posting, and campaign management involved in social media marketing. Rita's book shows you how to establish or integrate social media into your practice, so it isn't seen as a "waste of time," but results in a variety of benefits, including: Stronger online reputation Expanded visibility Word of mouth New patients This book shares the insight Rita has gained in working with dental professionals through her own agency, Rita Zamora Connections, as well as hearing from countless attendees she encounters through speaking engagements across the country. While there is no magic bullet to make any marketing strategy work-success does leave clues... In this book you'll find examples of: The healthcare provider research processes Tips and ideas for optimal content/what to post and how to help ensure your practice is found and liked Statistics to guide you to the best social media platforms for your practice How social media can help you grow trust with your patients before they've even met you Systems to make your social media marketing more efficient and effective Whether you decide to manage social media internally, or work with an external vendor, this book outlines how to get started, what systems to set up, or will simply help confirm you indeed need outside help. Included with your book purchase are several bonus PDF downloads, including guides and worksheets to help with a variety of social media challenges.
