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Gestion Publicitaria En Redes Sociales Para Impulsar Las Ventas De La Empresa Travel 5 Continent
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Book Synopsis Gestión publicitaria en redes sociales para impulsar las ventas de la empresa Travel 5 Continent by : Jose Roa
Download or read book Gestión publicitaria en redes sociales para impulsar las ventas de la empresa Travel 5 Continent written by Jose Roa and published by GRIN Verlag. This book was released on 2023-11-23 with total page 69 pages. Available in PDF, EPUB and Kindle. Book excerpt: Tesis del año 2023 en eltema Economía de las empresas - Marketing en línea y fuera de línea, , Idioma: Español, Resumen: El objetivo central de este trabajo fue determinar las estrategias de gestión publicitaria para impulsar las ventas en la empresa Travel 5 Continent E.I.R.L. Chiclayo. La metodología de la investigación es descriptiva, presentó un diseño no experimental de corte trasversal, con un enfoque Mixto de tipo aplicada. La población y la muestra está conformada por 70 clientes y 4 colaboradores de la empresa, se realizó dos cuestionarios una para los clientes de la primera variable, la segunda variable a los colaboradores, así mismo se aplicó una guía de entrevista a la gerenta de la empresa con ambas variables. Los instrumentos fueron validados por jueces expertos en la materia, los datos obtenidos mediante estadística descriptiva en el programa estadístico SPSS 26. Concluyendo que la empresa debe mejorar en el diseño de sus estrategias, debido que el 41% de los clientes calificó a veces en la gestión publicitaria y el 32% de los trabajadores calificó a veces manteniendo una serie de deficiencias debido a que muy pocas veces aplican estrategias y no hay una gestión adecuada en sus redes sociales con el fin de tener informados a los clientes y a la población, lo cual afecta en la captación de clientes y el bajo rendimiento en las ventas.
Book Synopsis Representations of Islam in Travel Literature in Early Modern England by : Adam Galamaga
Download or read book Representations of Islam in Travel Literature in Early Modern England written by Adam Galamaga and published by GRIN Verlag. This book was released on 2011-05-19 with total page 22 pages. Available in PDF, EPUB and Kindle. Book excerpt: Seminar paper from the year 2010 in the subject English Language and Literature Studies - Literature, grade: gut, University of Frankfurt (Main) (Institut für England- und Amerikastudien), course: Early Modern England & Islam 1560-1640, language: English, abstract: The “troubles” with Islam in today’s Europe concerning legal and social issues are accompanied by stereotypical visions of the Islamic world. Stereotypes and prejudices play of course a certain role in every representation or vision of the Other. In regard to Islam they are, however, of a particularly long and rich history. Already after one century from its emergence Islam was seen as a danger to Christianity. John of Damascus granted already in 8th century a complete, though totally ignorant view of the Muslim civilization. Muhammad was depicted by him as an Antichrist and he declared Islam to be a conspiracy against Christianity. The medieval reception of Islam is shown very accurately in the famous Divina Comedia by Dante, where the reader finds Mohammed placed nowhere else but in hell: “(...) see how Mahomet is mangled! Before he goes Ali in tears, his face cleft from chin to forelock; and all the others thou seest here were in life sowers of scandal and schism and therefore are thus cloven”. Untrue and unfair depictions of Islam in Europe are found in Catholic theology by Thomas Aquinas, who is still regarded by the Church as its most prominent philosopher. Ignorance about Islam may seem understandable as far as fear of religious challenge is concerned, since many critics of Islam felt it was their duty to defend the truth about God. Many of them depicted the Muslim culture in a completely wrong way because of the very fact that they had never been in real contact with that culture. More detailed investigations about what was behind the teachings would, however, needed to be based on direct encounter. Accounts on Islam based on personal experience would have been then at least more objective and neutral – but the opposite is the case. In the so-called travel literature depictions of Islam are full of bias, fears and unjust insinuations. The purpose of travel writing in early modern Europe was not to represent Islam as it was, but to prove the distinction between the good and evil, whereas Christianity was meant to be the good and Islam the evil. Representations or rather misrepresentations of Islam in English literature of the Early Modern Period in general and in travel accounts written in that time in particular are the subject of this paper. A general characteristic of travel writing on Islam is given, two selected accounts – by William Biddulph and William Lithgow – are discussed in a more detailed way.
Book Synopsis Western Views of Islam in Medieval and Early Modern Europe by : M. Frassetto
Download or read book Western Views of Islam in Medieval and Early Modern Europe written by M. Frassetto and published by Springer. This book was released on 1999-12-09 with total page 240 pages. Available in PDF, EPUB and Kindle. Book excerpt: Western Views of Islam in Medieval and Early Modern Europe considers the various attitudes of European religious and secular writers towards Islam during the Middle Ages and Early Modern Period. Examining works from England, France, Italy, the Holy Lands, and Spain, the essays in this volume explore the reactions of Westerners to the culture and religion of Islam. Many of the works studied reveal the hostility toward Islam of Europeans and the creation of negative stereotypes of Muslims by Western writers. These essays also reveal attempts at accommodation and understanding that stand in contrast to the prevailing hostility that existed then and, in some ways, exists still today.
Book Synopsis Tourism in National Parks and Protected Areas by : Paul F. J. Eagles
Download or read book Tourism in National Parks and Protected Areas written by Paul F. J. Eagles and published by CABI. This book was released on 2002 with total page 332 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book describes the state of the art of tourism planning and management in national parks and protected areas. It also provides guidelines for best practice in tourism operations. Other objectives are to: Describe case studies and guidelines that contribute to conservation of biological diversity; consider the role of local communities within or near these areas; outline the development of tourism infrastructure and services; discuss visitor management; provide guidelines to enhance the quality of the tourism experience. The focus is global and the book will appeal to both academics and practitioners.
Book Synopsis The Future of Tourism by : Eduardo Fayos-Solà
Download or read book The Future of Tourism written by Eduardo Fayos-Solà and published by Springer. This book was released on 2018-08-22 with total page 343 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book presents the foundations for the future of tourism in a structured and detailed format. The who-is-who of tourism intelligence has collaborated to present a definitive blueprint for tourism reflecting the role of science, market institutions, and governance in its innovation and sustainability. The book adopts a comprehensive approach, exploring recent research and the latest developments in practice to inform the reader about instruments and actions that can shape a successful future for tourism. Broad in scope, the book incorporates the perspectives of leading tourism academics, as well as the views of tourism entrepreneurs, destination managers, government officials, and civil leaders. The book is divided into three parts, the first of which addresses the scientific facets of innovation, analyzing the challenges and opportunities that technology provides for organic and disruptive developments in tourism, which will shape its future. In turn, the second part examines socio-cultural paradigms – with a view to dismantling traditional barriers to innovation. It also explores the role of heritage and the ethics of inclusiveness as drivers for sustainable tourism. The third part investigates new ways and means in governance and policy making for tourism. It introduces advances such as strategic positioning, symbiotic partnerships, and innovative management, and closes by presenting governance frameworks for an inclusive and sustainable future of tourism.
Book Synopsis A Frequency Dictionary of Spanish by : Mark Davies
Download or read book A Frequency Dictionary of Spanish written by Mark Davies and published by Routledge. This book was released on 2017-12-12 with total page 362 pages. Available in PDF, EPUB and Kindle. Book excerpt: A Frequency Dictionary of Spanish has been fully revised and updated, including over 500 new entries, making it an invaluable resource for students of Spanish. Based on a new web-based corpus containing more than 2 billion words collected from 21 Spanish-speaking countries, the second edition of A Frequency Dictionary of Spanish provides the most expansive and up-to-date guidelines on Spanish vocabulary. Each entry is accompanied with an illustrative example and full English translation. The Dictionary provides a rich resource for language teaching and curriculum design, while a separate CD version provides the full text in a tab-delimited format ideally suited for use by corpus and computational linguistics. With entries arranged both by frequency and alphabetically, A Frequency Dictionary of Spanish enables students of all levels to get the most out of their study of vocabulary in an engaging and efficient way.
Book Synopsis Spanish in the United States by : Ana Roca
Download or read book Spanish in the United States written by Ana Roca and published by Walter de Gruyter. This book was released on 2011-06-03 with total page 221 pages. Available in PDF, EPUB and Kindle. Book excerpt: This collection of original papers presents current research on linguistic aspects of the Spanish used in the United States. The authors examine such topics as language maintenance and language shift, language choice, the bilingual's discourse patterns, varieties of Spanish used in the United States, and oral proficiency testing of bilingual speakers. In view of the fact that Hispanics constitute the largest linguistic minority in the United States, the pioneering work in the area of sociolinguistic issues in the U.S. Spanish presented here is of great importance.
Download or read book Ethical Business written by Linda Ferrell and published by Dorling Kindersley Ltd. This book was released on 2009-06-01 with total page 75 pages. Available in PDF, EPUB and Kindle. Book excerpt: A practical ePub guide to ethical business skills which will give you the information and skills to succeed Develop your ethical business skills by learning to assess your business, establish alternatives and plan for change. Step-by-step instructions, checklists and features examine business benefits, environment strategy and implications for human resources. Tips, dos and don'ts and 'In Focus' features on what to do in a particular situation, plus real-life case studies demonstrate how to plan your ethical strategy, monitor progress and achieve your goals. Read it cover-to-cover, or dip in and out of topics for quick reference. Handy tips in a pocket-sized format - take it wherever your work takes you.
Book Synopsis World Anthropologies by : Gustavo Lins Ribeiro
Download or read book World Anthropologies written by Gustavo Lins Ribeiro and published by Routledge. This book was released on 2020-07-13 with total page 320 pages. Available in PDF, EPUB and Kindle. Book excerpt: Since its inception, anthropology's authority has been based on the assumption that it is a unified discipline emanating from the West. In an age of heightened globalization, anthropologists have failed to discuss consistently the current status of their practice and its mutations across the globe. World Anthropologies is the first book to provoke this conversation from various regions of the world in order to assess the diversity of relations between regional or national anthropologies and a contested, power-laden Western discourse. Can a planetary anthropology cope with both the 'provincial cosmopolitanism' of alternative anthropologies and the 'metropolitan provincialism' of hegemonic schools? How might the resulting 'world anthropologies' challenge the current panorama in which certain allegedly national anthropological traditions have more paradigmatic weight - and hence more power - than others? Critically examining the international dissemination of anthropology within and across national power fields, contributors address these questions and provide the outline for a veritable world anthropologies project.
Book Synopsis Media Activism in the Digital Age by : Victor Pickard
Download or read book Media Activism in the Digital Age written by Victor Pickard and published by Routledge. This book was released on 2017-07-06 with total page 232 pages. Available in PDF, EPUB and Kindle. Book excerpt: Media Activism in the Digital Age captures an exciting moment in the evolution of media activism studies and offers an invaluable guide to this vibrant and evolving field of research. Victor Pickard and Guobin Yang have assembled essays by leading scholars and activists to provide case studies of feminist, technological, and political interventions during different historical periods and at local, national, and global levels. Looking at the underlying theories, histories, politics, ideologies, tactics, strategies, and aesthetics, the book takes an expansive view of media activism. It explores how varieties of activism are mediated through communication technologies, how activists deploy strategies for changing the structures of media systems, and how governments and corporations seek to police media activism. From memes to zines, hacktivism to artivism, this volume considers activist practices involving both older kinds of media and newer digital, social, and network-based forms. Media Activism in the Digital Age provides a useful cross-section of this growing field for both students and researchers.
Book Synopsis Tourism, Safety and COVID-19 by : Salvatore Monaco
Download or read book Tourism, Safety and COVID-19 written by Salvatore Monaco and published by Routledge. This book was released on 2021-11-29 with total page 183 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book offers empirical insights on key challenges faced by the travel and tourism industries in the post-COVID-19 era. The desire to make tourism safe is gaining ground, but what does this mean? This book explores the guarantees travelers want in the postpandemic era and how individual territories are predicting and responding to these needs. It explores the role of innovation and digital solutions, assures tourists different ways of using services, both physical and digital. It considers how the commitment of smart tourist cities to technology, sustainability and accessibility is able not only to improve the quality of travelers’ tourist experience, but also the quality of life of local inhabitants. This book considers the main solutions that many destinations are already experimenting, around the world to respond to the new safety demands of travelers.
Download or read book Elitelore written by James Wallace Wilkie and published by . This book was released on 1973 with total page 116 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Looking East written by G. Maclean and published by Springer. This book was released on 2007-09-05 with total page 310 pages. Available in PDF, EPUB and Kindle. Book excerpt: Looking East examines how English encounters with the Ottoman Empire helped shape national identities and imperial ambitions. Engagingly written in an accessible style, this book demonstrates how the so-called 'conflict of civilizations' separating the Muslim East from the Christian West is a false and dangerous myth.
Download or read book Turning Turk written by D. Vitkus and published by Springer. This book was released on 2016-04-30 with total page 255 pages. Available in PDF, EPUB and Kindle. Book excerpt: Turning Turk looks at contact between the English and other cultures in the early modern Mediterranean, and analyzes the representation of that experience on the London stage. Vitkus's book demonstrates that the English encounter with exotic alterity, and the theatrical representations inspired by that encounter, helped to form the emergent identity of an English nation that was eagerly fantasizing about having an empire, but was still in the preliminary phase of its colonizing drive. Vitkus' research shows how plays about the multi-cultural Mediterranean participated in this process of identity formation, and how anxieties about religious conversion, foreign trade and miscegenation were crucial factors in the formation of that identity.
Book Synopsis Tourism and Culture Synergies by : World Tourism Organization (Unwto)
Download or read book Tourism and Culture Synergies written by World Tourism Organization (Unwto) and published by World Tourism Organization. This book was released on 2018 with total page 158 pages. Available in PDF, EPUB and Kindle. Book excerpt: This report highlights the relationship between tourism and culture and the interdependency of the two sectors. The report, based on a UNWTO survey, affirms that cultural tourism plays a major role in global tourism. It also reveals that the sector transformed lifestyles, created new culture forms and enhanced innovation in technology.
Book Synopsis Human Rights and Tobacco Control by : Marie E. Gispen
Download or read book Human Rights and Tobacco Control written by Marie E. Gispen and published by Edward Elgar Publishing. This book was released on 2020-08-28 with total page 320 pages. Available in PDF, EPUB and Kindle. Book excerpt: Large-scale adverse health and developmental outcomes related to tobacco affect millions of people across the world, raising serious questions from a human rights perspective. In response to this crisis, this timely book provides a comprehensive analysis of the promotion and enforcement of human rights protection in tobacco control law and policy at international, regional, and domestic levels.
Download or read book Event Studies written by Donald Getz and published by Routledge. This book was released on 2016-02-22 with total page 514 pages. Available in PDF, EPUB and Kindle. Book excerpt: Event Studies is the only book devoted to developing knowledge and theory about planned events. It focuses on event planning and management, outcomes, the experience of events and the meanings attached to them, the dynamic processes shaping events and why people attend them. This title draws from a large number of foundation disciplines and closely related professional fields, to foster interdisciplinary theory focused on planned events. It brings together important discourses on events including event management, event tourism, and the study of events within various disciplines that are able to shed light on the roles, importance and impacts of events in society and culture. New to this edition: New sections on social and intangible influences, consumer psychology and legal environment, planning and policy framework to reflect recent developments in the field Extended coverage of philosophy and research methods and how they can best be used in event studies; social media as a marketing tool; and the class and cultural influences of events New and additional case studies throughout the book from a wide range of international events Companion website to include PowerPoint slides and updated Instructor’s Manual including suggested lecture outlines and sequence, quizzes per chapter and essay questions.
