Gestao Moderna De Produtos Digitais

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Gestão moderna de produtos digitais

Author : Diego Eis
Publisher : Casa do Código
ISBN 13 : 8555193249
Total Pages : 313 pages
Book Rating : 4.5/5 (551 download)

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Book Synopsis Gestão moderna de produtos digitais by : Diego Eis

Download or read book Gestão moderna de produtos digitais written by Diego Eis and published by Casa do Código. This book was released on 2022-12-07 with total page 313 pages. Available in PDF, EPUB and Kindle. Book excerpt: O crescimento acelerado da área de produtos digitais nos últimos anos tem posto cada vez mais em evidência a necessidade de empresas entenderem, de fato, qual o papel e quais as responsabilidades da cadeira de Product Manager. Sabemos que Product Managers excelentes entregam valor de forma consistente, considerando o ecossistema no qual o produto está inserido. A questão é conseguir investigar suas hipóteses ao mesmo tempo em que se dialoga com outros atores, como a diretoria e gestões de outras áreas. É trazer para o negócio a visão de mercado e dos usuários, unindo design e tecnologia para transformar a experiência do serviço que a empresa entrega. Com este livro, Diego Eis levanta um pensamento crucial para toda pessoa de produto: o produto é apenas um dos meios para a entrega de valor para o usuário e para o negócio, não o fim em si. A partir daí, você enxergará com mais clareza como fazer a gestão de um produto digital para potencializar o valor levado ao usuário. Aqui você vai se debruçar em temas encadeados da gestão de produtos, como serviços e plataformas, continuous discovery, métricas e indicadores, comportamento de usuários, efeito de rede, cadeia de valor e vários outros pontos importantes para PMs que queiram se posicionar acima da média.

Liderança de produtos digitais

Author : Joaquim Torres
Publisher : Casa do Código
ISBN 13 : 6586110580
Total Pages : 238 pages
Book Rating : 4.5/5 (861 download)

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Book Synopsis Liderança de produtos digitais by : Joaquim Torres

Download or read book Liderança de produtos digitais written by Joaquim Torres and published by Casa do Código. This book was released on 2020-12-02 with total page 238 pages. Available in PDF, EPUB and Kindle. Book excerpt: Atuar na função de head ou líder de produto exige diferentes habilidades e é importante ter essa divisão de tarefas e responsabilidades clara para entender o que outras áreas e sua equipe vão esperar de você. Esteja você vindo do papel de gestão de produto, da liderança de design, marketing, ou engenharia, liderar o desenvolvimento de produtos digitais engloba administrar conhecimentos, princípios e ferramentas que produzam os melhores resultados tanto para a empresa dona do produto, quanto para os usuários, quanto para os times que trabalham no próprio desenvolvimento do produto. Neste livro, Joca Torres traz toda sua experiência adquirida ao longo de sua carreira, em que vem experimentando diferentes formas de exercer essa liderança. Na primeira parte do livro, vamos partir de conceitos da gestão de produtos para conhecer funções e responsabilidades de head de produto. Na segunda, o autor aborda cultura, valores e princípios da equipe para criar produtos digitais de sucesso. Na terceira parte, você verá ferramentas como visão, estratégia, estrutura de equipe, métricas e cerimônias que contribuem para construir uma boa relação com os times que você lidera e com eles criar produtos digitais de sucesso!

Project to Product

Author : Mik Kersten
Publisher : IT Revolution
ISBN 13 : 1942788401
Total Pages : 237 pages
Book Rating : 4.9/5 (427 download)

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Book Synopsis Project to Product by : Mik Kersten

Download or read book Project to Product written by Mik Kersten and published by IT Revolution. This book was released on 2018-11-20 with total page 237 pages. Available in PDF, EPUB and Kindle. Book excerpt: As tech giants and startups disrupt every market, those who master large-scale software delivery will define the economic landscape of the 21st century, just as the masters of mass production defined the landscape in the 20th. Unfortunately, business and technology leaders are woefully ill-equipped to solve the problems posed by digital transformation. At the current rate of disruption, half of S&P 500 companies will be replaced in the next ten years. A new approach is needed. In Project to Product, Value Stream Network pioneer and technology business leader Dr. Mik Kersten introduces the Flow Framework—a new way of seeing, measuring, and managing software delivery. The Flow Framework will enable your company’s evolution from project-oriented dinosaur to product-centric innovator that thrives in the Age of Software. If you’re driving your organization’s transformation at any level, this is the book for you.

Platforms and Cultural Production

Author : Thomas Poell
Publisher : John Wiley & Sons
ISBN 13 : 1509540520
Total Pages : 260 pages
Book Rating : 4.5/5 (95 download)

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Book Synopsis Platforms and Cultural Production by : Thomas Poell

Download or read book Platforms and Cultural Production written by Thomas Poell and published by John Wiley & Sons. This book was released on 2021-10-14 with total page 260 pages. Available in PDF, EPUB and Kindle. Book excerpt: The widespread uptake of digital platforms – from YouTube and Instagram to Twitch and TikTok – is reconfiguring cultural production in profound, complex, and highly uneven ways. Longstanding media industries are experiencing tremendous upheaval, while new industrial formations – live-streaming, social media influencing, and podcasting, among others – are evolving at breakneck speed. Poell, Nieborg, and Duffy explore both the processes and the implications of platformization across the cultural industries, identifying key changes in markets, infrastructures, and governance at play in this ongoing transformation, as well as pivotal shifts in the practices of labor, creativity, and democracy. The authors foreground three particular industries – news, gaming, and social media creation – and also draw upon examples from music, advertising, and more. Diverse in its geographic scope, Platforms and Cultural Production builds on the latest research and accounts from across North America, Western Europe, Southeast Asia, and China to reveal crucial differences and surprising parallels in the trajectories of platformization across the globe. Offering a novel conceptual framework grounded in illuminating case studies, this book is essential for students, scholars, policymakers, and practitioners seeking to understand how the institutions and practices of cultural production are transforming – and what the stakes are for understanding platform power.

Empire in Transition

Author : Alfred Hower
Publisher : University Press of Florida
ISBN 13 : 1947372750
Total Pages : 315 pages
Book Rating : 4.9/5 (473 download)

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Book Synopsis Empire in Transition by : Alfred Hower

Download or read book Empire in Transition written by Alfred Hower and published by University Press of Florida. This book was released on 2018-02-20 with total page 315 pages. Available in PDF, EPUB and Kindle. Book excerpt: The books in the Florida and the Caribbean Open Books Series demonstrate the University Press of Florida’s long history of publishing Latin American and Caribbean studies titles that connect in and through Florida, highlighting the connections between the Sunshine State and its neighboring islands. Books in this series show how early explorers found and settled Florida and the Caribbean. They tell the tales of early pioneers, both foreign and domestic. They examine topics critical to the area such as travel, migration, economic opportunity, and tourism. They look at the growth of Florida and the Caribbean and the attendant pressures on the environment, culture, urban development, and the movement of peoples, both forced and voluntary. The Florida and the Caribbean Open Books Series gathers the rich data available in these architectural, archaeological, cultural, and historical works, as well as the travelogues and naturalists’ sketches of the area in prior to the twentieth century, making it accessible for scholars and the general public alike. The Florida and the Caribbean Open Books Series is made possible through a grant from the National Endowment for the Humanities and the Andrew W. Mellon Foundation, under the Humanities Open Books program.

Liberating Voices

Author : Douglas Schuler
Publisher : MIT Press
ISBN 13 : 0262693666
Total Pages : 619 pages
Book Rating : 4.2/5 (626 download)

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Book Synopsis Liberating Voices by : Douglas Schuler

Download or read book Liberating Voices written by Douglas Schuler and published by MIT Press. This book was released on 2008 with total page 619 pages. Available in PDF, EPUB and Kindle. Book excerpt: Inspired by the vision and framework outlined in Christopher Alexander's classic 1977 book, A Pattern Language, Schuler presents a pattern language containing 136 patterns designed to meet these challenges. Using this approach, Schuler proposes a new model of social change that integrates theory and practice by showing how information and communication (whether face-to-face, broadcast, or Internet-based) can be used to address urgent social and environmental problems collaboratively. Each of the patterns that form the pattern language (which was developed collaboratively with nearly 100 contributors) is presented consistently; each describes a problem and its context, a discussion, and a solution. The pattern language begins with the most general patterns ("Theory") and proceeds to the most specific ("Tactics"). Each pattern is a template for research as well as action and is linked to other patterns, thus forming a single coherent whole.

The Economics of Industrial Innovation

Author : Christopher Freeman
Publisher : Psychology Press
ISBN 13 : 1855670704
Total Pages : 486 pages
Book Rating : 4.8/5 (556 download)

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Book Synopsis The Economics of Industrial Innovation by : Christopher Freeman

Download or read book The Economics of Industrial Innovation written by Christopher Freeman and published by Psychology Press. This book was released on 1997 with total page 486 pages. Available in PDF, EPUB and Kindle. Book excerpt: First Published in 1997. Routledge is an imprint of Taylor & Francis, an informa company.

Citizen Relationship Management

Author : Alexander Schellong
Publisher : Peter Lang
ISBN 13 : 9783631578445
Total Pages : 268 pages
Book Rating : 4.5/5 (784 download)

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Book Synopsis Citizen Relationship Management by : Alexander Schellong

Download or read book Citizen Relationship Management written by Alexander Schellong and published by Peter Lang. This book was released on 2008 with total page 268 pages. Available in PDF, EPUB and Kindle. Book excerpt: This study explores Customer Relationship Management (CRM) in government. Based on an interdisciplinary literature review and multiple-case study design, a model of Citizen Relationship Management (CiRM) is developed and discussed. The case studies explore the perceptions of CRM/CiRM by administrators, elected officials and consultants as well as its implementation and impact on the municipal level and in a multijurisdictional environment in the United States. Although the explorative part of the study focuses broadly on a theoretical conceptualization of CiRM, the immediate empirical referent of research are the 311 initiatives in the City of Baltimore, the City of Chicago, the City of New York and Miami-Dade County. Thus, the results help administrators and researchers to convey the idea and challenges of 311 well. The study shows that CRM is to a certain extent only partly able to make novel contributions to currently active reform movements in government. In addition, the study's findings support the idea that CiRM provides the means to a different kind of public participation.

Principles for Building Resilience

Author : Reinette Biggs
Publisher : Cambridge University Press
ISBN 13 : 110708265X
Total Pages : 317 pages
Book Rating : 4.1/5 (7 download)

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Book Synopsis Principles for Building Resilience by : Reinette Biggs

Download or read book Principles for Building Resilience written by Reinette Biggs and published by Cambridge University Press. This book was released on 2015-04-02 with total page 317 pages. Available in PDF, EPUB and Kindle. Book excerpt: Reflecting the very latest research, this book provides an in-depth review of the role of resilience in the management of social-ecological systems and the ecosystem services they provide. Leaders in the field outline seven principles for building resilience in social-ecological systems, examining how these can be applied to advance sustainability.

Design Activism

Author : Alastair Fuad-Luke
Publisher : Routledge
ISBN 13 : 1136568476
Total Pages : 271 pages
Book Rating : 4.1/5 (365 download)

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Book Synopsis Design Activism by : Alastair Fuad-Luke

Download or read book Design Activism written by Alastair Fuad-Luke and published by Routledge. This book was released on 2013-06-17 with total page 271 pages. Available in PDF, EPUB and Kindle. Book excerpt: Design academics and practitioners are facing a multiplicity of challenges in a dynamic, complex, world moving faster than the current design paradigm which is largely tied to the values and imperatives of commercial enterprise. Current education and practice need to evolve to ensure that the discipline of design meets sustainability drivers and equips students, teachers and professionals for the near-future. New approaches, methods and tools are urgently required as sustainability expands the context for design and what it means to be a 'designer'. Design activists, who comprise a diverse range of designers, teachers and other actors, are setting new ambitions for design. They seek to fundamentally challenge how, where and when design can catalyse positive impacts to address sustainability. They are also challenging who can utilise the power of the design process. To date, examination of contemporary and emergent design activism is poorly represented in the literature. This book will provide a rigorous exploration of design activism that will re-vitalise the design debate and provide a solid platform for students, teachers, design professionals and other disciplines interested in transformative (design) activism. Design Activism provides a comprehensive study of contemporary and emergent design activism. This activism has a dual aim - to make positive impacts towards more sustainable ways of living and working; and to challenge and reinvigorate design praxis,. It will collate, synthesise and analyse design activist approaches, processes, methods, tools and inspirational examples/outcomes from disparate sources and, in doing so, will create a specific canon of work to illuminate contemporary design discourse. Design Activism reveals the power of design for positive social and environmental change, design with a central activist role in the sustainability challenge. Inspired by past design activists and set against the context of global-local tensions, expressions of design activism are mapped. The nature of contemporary design activism is explored, from individual/collective action to the infrastructure that supports it generating powerful participatory design approaches, a diverse toolbox and inspirational outcomes. This is design as a political and social act, design to enable adaptive societal capacity for co-futuring.

The One and Only Sparkella

Author : Channing Tatum
Publisher : Feiwel & Friends
ISBN 13 : 1250838576
Total Pages : 48 pages
Book Rating : 4.2/5 (58 download)

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Book Synopsis The One and Only Sparkella by : Channing Tatum

Download or read book The One and Only Sparkella written by Channing Tatum and published by Feiwel & Friends. This book was released on 2021-05-04 with total page 48 pages. Available in PDF, EPUB and Kindle. Book excerpt: An Instant #1 New York Times Bestseller! A Publishers Weekly Bestseller! Leading actor, producer and director Channing Tatum's picture book debut, The One and Only Sparkella is a charming ode to self-esteem and the love between a father and daughter—illustrated by Kim Barnes. Ella is excited for her first day at a new school. Glimmering pencil case? Check! Shimmering backpack? Check! Glittery ribbons in her hair? Check! She can't wait to meet the other kids and share her sparkly personality. But her first day doesn't go quite as planned: Her new classmates don't like her disco-ball shoes, her PB&J-with-sprinkles sandwich, or her rainbow-y unicorn painting. Ella decides to try to be less sparkly at school the next day so the other kids won't make fun of her. But with a little help from her dad, she soon learns the importance of just being herself, no matter what other people say.

The Experiences of Film Location Tourists

Author : Stefan Roesch
Publisher : Channel View Publications
ISBN 13 : 184541120X
Total Pages : 271 pages
Book Rating : 4.8/5 (454 download)

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Book Synopsis The Experiences of Film Location Tourists by : Stefan Roesch

Download or read book The Experiences of Film Location Tourists written by Stefan Roesch and published by Channel View Publications. This book was released on 2009 with total page 271 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book examines the on-site experiences of film-induced tourists at various film locations, including locations from The Lord of the Rings, Star Wars and The Sound of Music. The study attempts to understand the needs and wants of film location tourists and also examines how to use films for destination marketing.

International Encyclopedia of Information and Library Science

Author : John Feather
Publisher : Routledge
ISBN 13 : 1134513208
Total Pages : 722 pages
Book Rating : 4.1/5 (345 download)

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Book Synopsis International Encyclopedia of Information and Library Science by : John Feather

Download or read book International Encyclopedia of Information and Library Science written by John Feather and published by Routledge. This book was released on 2003-09-02 with total page 722 pages. Available in PDF, EPUB and Kindle. Book excerpt: The International Encyclopedia of Information and Library Science was published to widespread acclaim in 1996, and has become the major reference work in the field. This eagerly awaited new edition has been fully revised and updated to take full account of the many and radical changes which have taken place since the Encyclopedia was originally conceived. With nearly 600 entries, written by a global team of over 150 contributors, the subject matter ranges from mobile library services provided by camel and donkey transport to search engines, portals and the World Wide Web. The new edition retains the successful structure of the first with an alphabetical organization providing the basic framework of a coherent collection of connected entries. Conceptual entries explore and explicate all the major issues, theories and activities in information and library science, such as the economics of information and information management. A wholly new entry on information systems, and enhanced entries on the information professions and the information society, are key features of this new edition. Topical entries deal with more specific subjects, such as collections management and information services for ethnic minorities. New or completely revised entries include a group of entries on information law, and a collection of entries on the Internet and the World Wide Web.

Spaces for Consumption

Author : Steven Miles
Publisher : SAGE
ISBN 13 : 0857029371
Total Pages : 218 pages
Book Rating : 4.8/5 (57 download)

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Book Synopsis Spaces for Consumption by : Steven Miles

Download or read book Spaces for Consumption written by Steven Miles and published by SAGE. This book was released on 2010-08-01 with total page 218 pages. Available in PDF, EPUB and Kindle. Book excerpt: In Spaces for Consumption Steven Miles develops a penetrating critique of a key shift characterising the contemporary city. Theoretically informed, the other strength of the volume lies in the wealth of examples that are drawn upon to show how cities are becoming spaces for consumption, which has itself rapidly become a global phenomenon." - Ronan Paddison, University of Glasgow "This is a great book. Powerfully written and lucid, it provides a thorough introduction to concepts of consumption as they relate to the spaces of cities. The spaces themselves - the airports, the shopping malls, the museums and cultural quarters - are analysed in marvellous detail, and with a keen sense of historical precedent. And, refreshingly, Miles doesn′t simply dismiss cultures of consumption out of hand, but shows how as consumers we are complicit in, and help define those cultures. His book makes a major contribution to our understanding of contemporary cities, but is accessible enough to appeal to any reader with an interest in this important area." - Richard Williams, Edinburgh University Spaces for Consumption offers an in-depth and sophisticated analysis of the processes that underpin the commodification of the city and explains the physical manifestation of consumerism as a way of life. Engaging directly with the social, economic and cultural processes that have resulted in our cities being defined through consumption this vibrant book clearly demonstrates the ways in which consumption has come to play a key role in the re-invention of the post-industrial city The book provides a critical understanding of how consumption redefines the consumers′ relationship to place using empirical examples and case studies to bring the issues to life. It discusses many of the key spaces and arenas in which this redefinition occurs including: shopping themed space mega-events architecture Developing the notion of ′contrived communality′ Steven Miles outlines the ways in which consumption, alongside the emergence of an increasingly individualized society, constructs a new kind of relationship with the public realm. Clear, sophisticated and dynamic this book will be essential reading for students and researchers alike in sociology, human geography, architecture, planning, marketing, leisure and tourism, cultural studies and urban studies.

Como alavancar sua criatividade para vender seus produtos e serviços

Author : Digital World
Publisher : Digital World
ISBN 13 : 1723461709
Total Pages : 99 pages
Book Rating : 4.7/5 (234 download)

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Book Synopsis Como alavancar sua criatividade para vender seus produtos e serviços by : Digital World

Download or read book Como alavancar sua criatividade para vender seus produtos e serviços written by Digital World and published by Digital World. This book was released on 2024-02-28 with total page 99 pages. Available in PDF, EPUB and Kindle. Book excerpt: É ótimo ver seu entusiasmo em relação à inovação e à criatividade! De fato, essas habilidades podem ser extremamente poderosas e lucrativas em qualquer tipo de negócio. É importante lembrar que a criatividade não é apenas um dom inato, mas também uma habilidade que pode ser desenvolvida e aprimorada com prática e dedicação. A observação atenta e a capacidade de pensar de forma não convencional são elementos-chave para estimular a criatividade. Aqui neste e-book estão algumas dicas para ajudá-lo a desenvolver suas habilidades criativas. No conteúdo você encontrará: - Capacitação de pensar de forma não convencional para estimular a criatividade. - Como explorar diferentes áreas de conhecimento, para gerar um repertório mais amplo para gerar ideias. - Como registrar suas ideias, mesmo que pareçam estranhas ou não viáveis inicialmente, mas que podem te levar a algo grande mais tarde. - Como fazer sessões de brainstorming, sozinho ou com outras pessoas. - Conecte informações aparentemente desconectadas do processo de aprendizado e crescimento criativo. E muito mais!!! Lembre-se de que a prática é essencial para desenvolver sua criatividade. Quanto mais você exercitar essas habilidades, mais natural se tornará o processo de geração de ideias. Além disso, aproveite recursos adicionais, como guias de produtos de informação, para aprimorar ainda mais suas habilidades criativas. Então, continue explorando, aprendendo e experimentando, e você estará no caminho para criar uma infinidade de produtos inovadores. Boa sorte em suas aventuras criativas!

The Future of Tourism

Author : Eduardo Fayos-Solà
Publisher : Springer
ISBN 13 : 3319899414
Total Pages : 343 pages
Book Rating : 4.3/5 (198 download)

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Book Synopsis The Future of Tourism by : Eduardo Fayos-Solà

Download or read book The Future of Tourism written by Eduardo Fayos-Solà and published by Springer. This book was released on 2018-08-22 with total page 343 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book presents the foundations for the future of tourism in a structured and detailed format. The who-is-who of tourism intelligence has collaborated to present a definitive blueprint for tourism reflecting the role of science, market institutions, and governance in its innovation and sustainability. The book adopts a comprehensive approach, exploring recent research and the latest developments in practice to inform the reader about instruments and actions that can shape a successful future for tourism. Broad in scope, the book incorporates the perspectives of leading tourism academics, as well as the views of tourism entrepreneurs, destination managers, government officials, and civil leaders. The book is divided into three parts, the first of which addresses the scientific facets of innovation, analyzing the challenges and opportunities that technology provides for organic and disruptive developments in tourism, which will shape its future. In turn, the second part examines socio-cultural paradigms – with a view to dismantling traditional barriers to innovation. It also explores the role of heritage and the ethics of inclusiveness as drivers for sustainable tourism. The third part investigates new ways and means in governance and policy making for tourism. It introduces advances such as strategic positioning, symbiotic partnerships, and innovative management, and closes by presenting governance frameworks for an inclusive and sustainable future of tourism.

Ramsay in 10

Author : Gordon Ramsay
Publisher : Grand Central Publishing
ISBN 13 : 1538707829
Total Pages : 453 pages
Book Rating : 4.5/5 (387 download)

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Book Synopsis Ramsay in 10 by : Gordon Ramsay

Download or read book Ramsay in 10 written by Gordon Ramsay and published by Grand Central Publishing. This book was released on 2021-11-02 with total page 453 pages. Available in PDF, EPUB and Kindle. Book excerpt: Packed with recipes that are max 10 minutes to prep and 10 minutes to cook, RAMSAY IN 10 is your new everyday cookbook. In Ramsay in 10, superstar chef, Gordon Ramsay, returns with 100 new and delicious recipes inspired by his YouTube series watched by millions across the globe – you’ll be challenged to get creative in the kitchen and learn how to cook incredible, flavorsome dishes in just ten minutes. Whether you need something super quick to assemble, like his Microwave Sticky Toffee Pudding, or you’re looking to impress the whole family, with a tasty One Pan Pumpkin Pasta or some Chicken Souvlaki – these are recipes guaranteed to become instant classics and with each time you cook, you'll get faster and faster with Gordon's shortcuts to speed up your cooking, reduce your prep times and get the very best from simple, fresh ingredients. 'When I'm shooting Ramsay in 10, I'm genuinely full of excitement and energy because I get to show everyone how to really cook with confidence. It doesn't matter if it takes you 10 minutes, 12 minutes or even 15 minutes, to me, it's about sharing my 25 years’ of knowledge, expertise and hands-on experience, to make everyone feel like better, happier cooks.' -- Gordon Ramsay This is fine food at its fastest and fast food at its finest.