Gestao De Trade Marketing Canais E Logistica

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Gestão de trade marketing, canais e logística

Author : Alan Jezovsek Kuhar
Publisher : Editora Senac São Paulo
ISBN 13 : 6555368276
Total Pages : 179 pages
Book Rating : 4.5/5 (553 download)

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Book Synopsis Gestão de trade marketing, canais e logística by : Alan Jezovsek Kuhar

Download or read book Gestão de trade marketing, canais e logística written by Alan Jezovsek Kuhar and published by Editora Senac São Paulo. This book was released on 2022-01-03 with total page 179 pages. Available in PDF, EPUB and Kindle. Book excerpt: A Série Universitária foi desenvolvida pelo Senac São Paulo com o intuito de preparar profissionais para o mercado de trabalho. Os títulos abrangem diversas áreas, abordando desde conhecimentos teóricos e práticos adequados às exigências profissionais até a formação ética e sólida. Gestão de trade marketing, canais e logística expõe diversas atribuições da gestão de trade marketing interligando fabricante e varejistas com o entendimento sobre canais de distribuição e logística. Entre os temas abordados, apresentam-se formas de gerir o trade marketing, identificando e trabalhando com diferentes tipos de canais. O livro mostra conceitos sobre e-channel, marketing de varejo on e off-line, trade marketing 4.0 e visual merchandising. Em sua parte final, destaca o funcionamento da cadeia de suprimentos e logística e a forma de gerenciar a logística como serviços aos clientes da empresa. O objetivo é propiciar ao leitor ampla visão sobre o trade marketing, canais e logística, permitindo-lhe desenvolver novos conhecimentos a serem aplicados à rotina de qualquer empresa nos seus relacionamentos com canais de distribuição e varejistas.

The History of Marketing Thought

Author : Robert Bartels
Publisher : Publishing Horizons, Incorporated
ISBN 13 :
Total Pages : 406 pages
Book Rating : 4.3/5 (9 download)

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Book Synopsis The History of Marketing Thought by : Robert Bartels

Download or read book The History of Marketing Thought written by Robert Bartels and published by Publishing Horizons, Incorporated. This book was released on 1988 with total page 406 pages. Available in PDF, EPUB and Kindle. Book excerpt:

The Power of Point-of-Purchase Advertising

Author : Robert Liljenwall
Publisher : Point-of-Purchase Advertising Intl
ISBN 13 : 9780970709912
Total Pages : 252 pages
Book Rating : 4.7/5 (99 download)

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Book Synopsis The Power of Point-of-Purchase Advertising by : Robert Liljenwall

Download or read book The Power of Point-of-Purchase Advertising written by Robert Liljenwall and published by Point-of-Purchase Advertising Intl. This book was released on 2004-03 with total page 252 pages. Available in PDF, EPUB and Kindle. Book excerpt:

The Economics of Industrial Innovation

Author : Christopher Freeman
Publisher : Psychology Press
ISBN 13 : 1855670704
Total Pages : 486 pages
Book Rating : 4.8/5 (556 download)

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Book Synopsis The Economics of Industrial Innovation by : Christopher Freeman

Download or read book The Economics of Industrial Innovation written by Christopher Freeman and published by Psychology Press. This book was released on 1997 with total page 486 pages. Available in PDF, EPUB and Kindle. Book excerpt: First Published in 1997. Routledge is an imprint of Taylor & Francis, an informa company.

Strategic Integrated Marketing Communications

Author : Larry Percy
Publisher : Routledge
ISBN 13 : 1136776206
Total Pages : 335 pages
Book Rating : 4.1/5 (367 download)

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Book Synopsis Strategic Integrated Marketing Communications by : Larry Percy

Download or read book Strategic Integrated Marketing Communications written by Larry Percy and published by Routledge. This book was released on 2014-06-27 with total page 335 pages. Available in PDF, EPUB and Kindle. Book excerpt: An essential book for today's marketer now that integrated marketing communications form a critical success factor in building strong brands and strong companies This new edition is still the only textbook on the market to deal with all aspects of IMC from a strategic perspective Corporate image, identity and reputation have never been more important and this book unlocks the key factors in achieving and enhancing this Integrated Marketing Communications is not just about utilizing different communication options in your marketing campaign; it is about planning in a systematic way to determine the most effective and consistent message for your target audience. As such, it depends upon identifying the best positioning, generating positive brand attitude, a consistent reinforcement of the brand's message through IMC channels, and ensuring that all marketing communication supports the company's overall identity, image, and reputation. This textbook is a roadmap to achieving this, thoroughly updated to reflect the dynamic changes in the area since the first edition was published. New to this edition: New sections on social media and now to integrate them into your marketing function New chapter on message development and an enhanced chapter on the IMC plan Robust pedagogy to help reinforce learning and memory Enhanced teaching materials online to help lecturers prepare their courses Brand new real-life case study vignettes

Principles for Building Resilience

Author : Reinette Biggs
Publisher : Cambridge University Press
ISBN 13 : 110708265X
Total Pages : 317 pages
Book Rating : 4.1/5 (7 download)

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Book Synopsis Principles for Building Resilience by : Reinette Biggs

Download or read book Principles for Building Resilience written by Reinette Biggs and published by Cambridge University Press. This book was released on 2015-04-02 with total page 317 pages. Available in PDF, EPUB and Kindle. Book excerpt: Reflecting the very latest research, this book provides an in-depth review of the role of resilience in the management of social-ecological systems and the ecosystem services they provide. Leaders in the field outline seven principles for building resilience in social-ecological systems, examining how these can be applied to advance sustainability.

Leather and Footwear Sustainability

Author : Subramanian Senthilkannan Muthu
Publisher : Springer Nature
ISBN 13 : 9811562962
Total Pages : 298 pages
Book Rating : 4.8/5 (115 download)

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Book Synopsis Leather and Footwear Sustainability by : Subramanian Senthilkannan Muthu

Download or read book Leather and Footwear Sustainability written by Subramanian Senthilkannan Muthu and published by Springer Nature. This book was released on 2020-08-05 with total page 298 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book examines the manufacturing, supply chain and product-level sustainability of leather and footwear products. This book deals with the environmental and chemical sustainability aspects pertaining to the tanning supply chain and the related mitigation measures. The book also explores interesting areas of leather and footwear sustainability, such as waste & the 3R’s and their certification for sustainability. At the product level, the book covers advanced topics like the circular economy and blockchain technology for leather and footwear products and addresses innovation development and eco-material use in footwear by investigating environmental sustainability and the use of bacterial cellulose, a potential sustainable alternative for footwear and leather products.

Occupational Safety and Hygiene

Author : Pedro Arezes
Publisher : CRC Press
ISBN 13 : 1138000477
Total Pages : 648 pages
Book Rating : 4.1/5 (38 download)

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Book Synopsis Occupational Safety and Hygiene by : Pedro Arezes

Download or read book Occupational Safety and Hygiene written by Pedro Arezes and published by CRC Press. This book was released on 2013-04-04 with total page 648 pages. Available in PDF, EPUB and Kindle. Book excerpt: Occupational Safety and Hygiene presents selected papers from the International Symposium on Occupational Safety and Hygiene – SHO2013 (Guimarães, Portugal, 14-15 February 2013), which was organized by the Portuguese Society for Occupational Safety and Hygiene (SPOSHO). The contributions from 15 different countries focus on: - Occupational safety - Risk assessment - Safety management - Ergonomics - Management systems - Environmental ergonomics - Physical environments - Construction safety - Human factors The papers included in the book are mainly based on research carried out at universities and other research institutions, but they are also based on practical studies developed by Occupational Health & Safety (OHS) practitioners within their companies. As a result, this book will be useful to get acquainted with the state-of-the-art of the research within the aforementioned domains, as well as with some practical tools and approaches that are currently used by OHS professionals worldwide.

Analysis for Marketing Planning

Author : Donald R. Lehmann
Publisher :
ISBN 13 : 9780071154239
Total Pages : 211 pages
Book Rating : 4.1/5 (542 download)

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Book Synopsis Analysis for Marketing Planning by : Donald R. Lehmann

Download or read book Analysis for Marketing Planning written by Donald R. Lehmann and published by . This book was released on 1997 with total page 211 pages. Available in PDF, EPUB and Kindle. Book excerpt: Focusing on marketing planning, this text is suitable for courses in product management, product pricing and brand management as well a marketing management and marketing strategy where brevity, no coverage of the 4Ps, a heavy strategic focus and an emphasis on a marketing plan are desired. Conceptual and analytical in its approach, it centres on industry competitor and customer analysis and includes numerous examples.

Ramsay in 10

Author : Gordon Ramsay
Publisher : Grand Central Publishing
ISBN 13 : 1538707829
Total Pages : 453 pages
Book Rating : 4.5/5 (387 download)

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Book Synopsis Ramsay in 10 by : Gordon Ramsay

Download or read book Ramsay in 10 written by Gordon Ramsay and published by Grand Central Publishing. This book was released on 2021-11-02 with total page 453 pages. Available in PDF, EPUB and Kindle. Book excerpt: Packed with recipes that are max 10 minutes to prep and 10 minutes to cook, RAMSAY IN 10 is your new everyday cookbook. In Ramsay in 10, superstar chef, Gordon Ramsay, returns with 100 new and delicious recipes inspired by his YouTube series watched by millions across the globe – you’ll be challenged to get creative in the kitchen and learn how to cook incredible, flavorsome dishes in just ten minutes. Whether you need something super quick to assemble, like his Microwave Sticky Toffee Pudding, or you’re looking to impress the whole family, with a tasty One Pan Pumpkin Pasta or some Chicken Souvlaki – these are recipes guaranteed to become instant classics and with each time you cook, you'll get faster and faster with Gordon's shortcuts to speed up your cooking, reduce your prep times and get the very best from simple, fresh ingredients. 'When I'm shooting Ramsay in 10, I'm genuinely full of excitement and energy because I get to show everyone how to really cook with confidence. It doesn't matter if it takes you 10 minutes, 12 minutes or even 15 minutes, to me, it's about sharing my 25 years’ of knowledge, expertise and hands-on experience, to make everyone feel like better, happier cooks.' -- Gordon Ramsay This is fine food at its fastest and fast food at its finest.

Supply Chain Management

Author : Douglas M. Lambert
Publisher : Supply Chain Management Inst
ISBN 13 : 9780975994931
Total Pages : 460 pages
Book Rating : 4.9/5 (949 download)

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Book Synopsis Supply Chain Management by : Douglas M. Lambert

Download or read book Supply Chain Management written by Douglas M. Lambert and published by Supply Chain Management Inst. This book was released on 2008 with total page 460 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Sales Forecasting Management

Author : John T. Mentzer
Publisher : SAGE
ISBN 13 : 1452238391
Total Pages : 369 pages
Book Rating : 4.4/5 (522 download)

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Book Synopsis Sales Forecasting Management by : John T. Mentzer

Download or read book Sales Forecasting Management written by John T. Mentzer and published by SAGE. This book was released on 2004-11-23 with total page 369 pages. Available in PDF, EPUB and Kindle. Book excerpt: Incorporating 25 years of sales forecasting management research with more than 400 companies, Sales Forecasting Management, Second Edition is the first text to truly integrate the theory and practice of sales forecasting management. This research includes the personal experiences of John T. Mentzer and Mark A. Moon in advising companies how to improve their sales forecasting management practices. Their program of research includes two major surveys of companies′ sales forecasting practices, a two-year, in-depth study of sales forecasting management practices of 20 major companies, and an ongoing study of how to apply the findings from the two-year study to conducting sales forecasting audits of additional companies. The book provides comprehensive coverage of the techniques and applications of sales forecasting analysis, combined with a managerial focus to give managers and users of the sales forecasting function a clear understanding of the forecasting needs of all business functions. New to This Edition: The author′s well-regarded Multicaster software system demo, previously available on cassette, has been updated and is now available for download from the authors′ Web site New insights on the critical area of qualitative forecasting are presented The results of additional surveys done since the publication of the first edition have been added The discussion of the four dimensions of forecasting management has been significantly enhanced Significant reorganization and updating has been done to strengthen and improve the material for the second edition. Sales Forecasting Management is an ideal text for graduate courses in sales forecasting management. Practitioners in marketing, sales, finance/accounting, production/purchasing, and logistics will also find this easy-to-understand volume essential.

Green Supply Chain Management

Author : Joseph Sarkis
Publisher : Routledge
ISBN 13 : 1351869744
Total Pages : 193 pages
Book Rating : 4.3/5 (518 download)

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Book Synopsis Green Supply Chain Management by : Joseph Sarkis

Download or read book Green Supply Chain Management written by Joseph Sarkis and published by Routledge. This book was released on 2017-10-05 with total page 193 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book gives students a thorough overview of the environmental issues that impact the supply chain and details strategic methods of addressing the political, social, technological, market, and economic concerns that have caused organizations to reconsider their impact. Readers will learn how to integrate the fields of operations management, procurement and purchasing, logistics, and marketing into a successful green supply chain, looking outward to form sustainable partnerships rather than focusing their efforts within the company. Each chapter describes a function or dimension of green supply chains, supplemented with short vignettes to ground the theory in practice. The authors examine various industries, including electronics, food products, and manufacturing, and draw on case studies from the Americas, Europe, Asia, and Oceania, allowing students to compare and contrast domestic and international practices. Blending industry insights with the latest academic thinking, they also consider hot button topics like global–local relationships, the role of third parties, green multitier supplier management, and blockchain technology management. Conclusive chapter summaries and plenty of visual aids help readers retain the information they need to improve environmental performance within, and beyond their organizations. Green Supply Chain Management is an excellent introduction to the topic for students and practitioners of supply chain management and environmental sustainability.

Current Critical Debates in the Field of Transsexual Studies

Author : Oren Gozlan
Publisher : Routledge
ISBN 13 : 1351058975
Total Pages : 341 pages
Book Rating : 4.3/5 (51 download)

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Book Synopsis Current Critical Debates in the Field of Transsexual Studies by : Oren Gozlan

Download or read book Current Critical Debates in the Field of Transsexual Studies written by Oren Gozlan and published by Routledge. This book was released on 2018-03-13 with total page 341 pages. Available in PDF, EPUB and Kindle. Book excerpt: Current Critical Debates in the Field of Transsexual Studies introduces new thinking on non-conforming gender representation, addressing transsexuality as a subjective experience that highlights universal dilemmas related to how we conceive identity and exploring universal questions related to gender: its objects, objections, and obstacles. This book seeks to disassemble prejudicial orientations to the challenges and the everydayness of transsexuality and build new understanding and responses to issues including: medical biases, the problem of authenticity, and the agency of the child. Oren Gozlen leads an examination of three central pressures: transformation of a medical model, the social experience of becoming transgender, and the question of self-representation through popular culture. The chapters reframe several contemporary dilemmas, such as: authenticity, pathology, normativity, creativity, the place of the clinic as a problem of authority, the unpredictability of sexuality, the struggle with limits of knowledge, a demand for intelligibility and desire for certainty. The contributors consider sociocultural, theoretical, therapeutic, and legal approaches to transsexuality that reveal its inherent instability and fluidity both as concept and as experience. They place transsexuality in tension and transition as a concept, as a subject position, and as a subjectivity. The book also reflects the way in which political and cultural change affects self and other representations of the transsexual person and their others, asking: how does the subject metabolize the anxieties that relate to these transformations and facilitations? How can the subject respond in contexts of hostility and prohibition? Offering a much-needed interdisciplinary exploration, Current Critical Debates in the Field of Transsexual Studies will appeal to psychoanalysts and psychotherapist as well as psychologists and scholars of gender studies, cultural studies and sociology.

Strategic Operations Management

Author : Robert H. Lowson
Publisher : Routledge
ISBN 13 : 113451901X
Total Pages : 472 pages
Book Rating : 4.1/5 (345 download)

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Book Synopsis Strategic Operations Management by : Robert H. Lowson

Download or read book Strategic Operations Management written by Robert H. Lowson and published by Routledge. This book was released on 2003-08-29 with total page 472 pages. Available in PDF, EPUB and Kindle. Book excerpt: This indispensable text offers students a high quality treatment of strategic operations management. It provides the reader with a clear understanding of the importance and nature of operations strategy by determining exactly which management activities, core competencies, resources and technologies underpin an operational strategy. The book demonstrates how various operational elements and components can be combined and customised into unique operational strategies. When these strategies are correctly implemented, they provide sustainable competitive advantage and allow firms to provide a diverse range of services and goods in their increasingly demanding, complex and dynamic marketplaces and spaces. Includes chapters covering customising operational strategies for retail, manufacturing, services and SMEs, and sections on eBusiness and complexity theory in relation to operations theory. Features include: *extended case-studies including several from Europe and the USA *case vignettes *learning objectives *key terms *chapter introduction and 'maps' to aid reader accessibility *'time out' boxes to prompt the reader to reflect on what has been learnt *'critical reflection' boxes that analyse theories and models.

Quantitative Models for Reverse Logistics

Author : Moritz Fleischmann
Publisher : Springer Science & Business Media
ISBN 13 : 364256691X
Total Pages : 181 pages
Book Rating : 4.6/5 (425 download)

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Book Synopsis Quantitative Models for Reverse Logistics by : Moritz Fleischmann

Download or read book Quantitative Models for Reverse Logistics written by Moritz Fleischmann and published by Springer Science & Business Media. This book was released on 2012-12-06 with total page 181 pages. Available in PDF, EPUB and Kindle. Book excerpt: Economic, marketing, and legislative considerations are increasingly leading companies to take back and recover their products after use. From a logistics perspective, these initiatives give rise to new goods flows from the user back to the producer. The management of these goods flows opposite to the traditional supply chain flows is addressed in the recently emerged field of Reverse Logistics. This monograph considers quantitative models that support decision making in Reverse Logistics. To this end, several recent case studies are reviewed. Moreover, first hand insight from a study on used electronic equipment is reported on. On this basis, logistics issues arising in the management of "reverse" goods flows are identified. Moreover, differences between Reverse Logistics and more traditional logistics contexts are highlighted. Finally, attention is paid to capturing the characteristics of Reverse Logistics in appropriate quantitative models.

ICGR 2018 - Proceedings of the International Conference on Gender Research

Author : Ana Azevedo
Publisher : Acpil
ISBN 13 : 9781911218777
Total Pages : 650 pages
Book Rating : 4.2/5 (187 download)

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Book Synopsis ICGR 2018 - Proceedings of the International Conference on Gender Research by : Ana Azevedo

Download or read book ICGR 2018 - Proceedings of the International Conference on Gender Research written by Ana Azevedo and published by Acpil. This book was released on 2018-03-22 with total page 650 pages. Available in PDF, EPUB and Kindle. Book excerpt: These proceedings represent the work of researchers participating in the International Conference on Gender Research (ICGR 2018) which is being hosted this year by the ISCAP in Porto, Portugal on 12-13 April 2018. ICGR is a new event on the international research conferences calendar and provides a valuable platform for individuals to present their research findings, display their work in progress and discuss conceptual and empirical advances in the areas surrounding Gender Research. It provides an important opportunity for researchers across a diverse range of fields all looking at aspects relating to Gender to come together with peers to share their varied and valuable experiences. The first day will be opened with a keynote presentation by Bruce I Newman from DePaul University in Chicago, USA who will address the topic Gender and Democracy. In the afternoon, there will be an additional keynote address on Empowering women in the IT/IS research: the importance of role models given by Isabel Ramos from, University of Minho, Portugal. The second day of the conference will be opened by Paola Paoloni from "NiccolÒ Cusano" University, Rome, Italy. Paola will be talking about A Relational Capital Dimension in Universities. In this event, participants will have the opportunity to have access to the latest research and developments concerning Gender Research and after an initial submission of 180 Abstracts, there will be 62 Research Papers, 8 PhD Research Papers, 2 Masters Papers, 1 Non-Academic and 4 Work in Progress Paper published in these Conference Proceedings. These papers represent truly global research in the field, with contributions from Australia, Belgium, Brazil, Canada, Colombia, Costa Rica, Cyprus, Czech Republic, Denmark, France, Germany, Greece, Iran, Italy, Kazakhstan, Lithuania, Malaysia, Mexico, Nepal, Nigeria, Pakistan, Philippines, Poland, Portugal, Russia, Slovakia, South Africa, Spain, Sweden, Taiwan, Thailand, The Netherlands, Turkey, UAE, UK and USA.