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Gestao De Novos Produtos 11ed
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Book Synopsis Gestão de Novos Produtos - 11ed by : Merle Crawford
Download or read book Gestão de Novos Produtos - 11ed written by Merle Crawford and published by McGraw Hill Brasil. This book was released on 2015-11-01 with total page 608 pages. Available in PDF, EPUB and Kindle. Book excerpt: Colocar um novo produto no mercado que cumpra com os objetivos desejados por empresas e consumidores é o desafio de milhares de marcas. Esse é também o grande desafio dos gestores de produtos. Este livro apresenta todas as etapas do processo de desenvolvimento de novos produtos – da identificação e seleção de oportunidades até o lançamento. Adotando um foco gerencial e a perspectiva do marketing, Crawford e Di Benedetto mostram os conceitos e as “boas práticas” do setor por meio de estudos de caso e exemplos amplos e atuais, pesquisas inéditas e inúmeras referências. Listas de questões pontuam o texto e desafiam o leitor a refletir sobre o conteúdo apresentado. Sucesso há mais de três décadas, este livro já ajudou a formar milhares de gestores ao redor do mundo e chega à sua 11ª edição abrindo caminho para futuros gestores conhecerem os segredos do mercado e descobrirem o poder da inovação.
Book Synopsis Gestão de Novos Produtos by : Merle Crawford
Download or read book Gestão de Novos Produtos written by Merle Crawford and published by . This book was released on 2015-11-03 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Adotando um foco gerencial e a perspectiva do marketing, este livro mostra os conceitos e as “boas práticas” do setor por meio de estudos de caso e exemplos amplos e atuais, pesquisas inéditas e inúmeras referências. Sucesso há mais de três décadas, ele chega à sua 11a edição abrindo caminho para futuros gestores conhecerem os segredos do mercado e descobrirem o poder da inovação.
Book Synopsis Gestão da Inovação e Desenvolvimento de Novos Produtos by : Paul J. Trott
Download or read book Gestão da Inovação e Desenvolvimento de Novos Produtos written by Paul J. Trott and published by Bookman Editora. This book was released on 2012-01-01 with total page 647 pages. Available in PDF, EPUB and Kindle. Book excerpt: Aqui estão os ingredientes que, segundo regras, princípios e técnicas bem claros, podem ser objeto das mais diversas combinações e levar à inovação. O autor apresenta um leque de discussões atuais e imprescindíveis para que estudantes e profissionais envolvidos com novos produtos e inovação consigam construir seus próprios modelos de análise e gestão.
Book Synopsis Transdisciplinary Engineering: Crossing Boundaries by : M. Borsato
Download or read book Transdisciplinary Engineering: Crossing Boundaries written by M. Borsato and published by IOS Press. This book was released on 2016-10-13 with total page 1152 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Concurrent Engineering (CE) approach was developed in the 1980s, based on the concept that different phases of a product life cycle should be conducted concurrently and initiated as early as possible within the Product Creation Process (PCP). CE concepts have matured and become the foundation of many new ideas, methodologies, initiatives, approaches and tools. This book contains the proceedings from the 23rd ISPE Inc. International Conference on Transdisciplinary (formerly: Concurrent) Engineering, held in Curitiba, Parana, Brazil, in October 2016. The conference, entitled 'Transdisciplinary Engineering: Crossing Boundaries', provides an important forum for international scientific exchange on Concurrent Engineering and collaborative enterprises, and attracts the participation of researchers, industry experts and students, as well as government representatives. The 108 peer reviewed papers and keynote speech included here, range from theoretical and conceptual to strongly pragmatic works, which are organized into 17 sections including: Concurrent Engineering and knowledge exchange; engineering for sustainability; multidisciplinary project management; collaborative design and engineering; optimization of engineering operations and data analytics; and multidisciplinary design optimization, among others. The book gives an overview of the latest research, advancements and applications in the field and will be of interest to researchers, design practitioners and educators.
Book Synopsis New Products Management by : Charles Merle Crawford
Download or read book New Products Management written by Charles Merle Crawford and published by McGraw-Hill/Irwin. This book was released on 1997 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Taking a managerial approach, in order to acquaint students with the managerial steps and processes involved in new product development, this work includes coverage of product protocol.
Book Synopsis Research Methods for Operations Management by : Christer Karlsson
Download or read book Research Methods for Operations Management written by Christer Karlsson and published by Routledge. This book was released on 2016-05-31 with total page 378 pages. Available in PDF, EPUB and Kindle. Book excerpt: Research Methods for Operations Management, second edition is a toolkit of research approaches primarily for advanced students and beginner researchers but also a reference book for any researcher in OM. Many students begin their career in research limited by the one or few approaches taken by their department. The concise, accessible overviews found here equip them with an understanding of a variety of methods and how to use them, enabling them to tailor their research project to their own strengths and goals. The more seasoned researcher will find comprehensive descriptions and analyses on a wide variety of research approaches. This updated and enhanced edition responds to the latest developments in OM, including the growing prominence of services and production of intangible products, and the increasing use of secondary data and of mixed approaches. Alternative research approaches are included and explored to help with the early planning of research. This edition also includes expanded literature review and analysis to guide students towards the next steps in their reading, and more detailed step-by-step advice to tie theory with the researcher’s own practice. Including contributions from an impressive range of the field’s leading thinkers in OM research, this is a guide that no-one embarking on an OM research project should be without.
Book Synopsis The Toyota Product Development System by : James Morgan
Download or read book The Toyota Product Development System written by James Morgan and published by CRC Press. This book was released on 2020-10-28 with total page 400 pages. Available in PDF, EPUB and Kindle. Book excerpt: The ability to bring new and innovative products to market rapidly is the prime critical competence for any successful consumer-driven company. All industries, especially automotive, are slashing product development lead times in the current hyper-competitive marketplace. This book is the first to thoroughly examine and analyze the truly effective product development methodology that has made Toyota the most forward-thinking company in the automotive industry. Winner of the 2007 Shingo Prize For Excellence In Manufacturing Research! In The Toyota Product Development System: Integrating People, Process, and Technology, James Morgan and Jeffrey Liker compare and contrast the world-class product development process of Toyota with that of a U.S. competitor. They use extensive examples from Toyota and the U.S. competitor to demonstrate value stream mapping as an extraordinarily powerful tool for continuous improvement. Through examples and case studies, this book illustrates specific techniques and proven practices for dealing with challenges associated with product development, such as synchronizing multiple disciplines, multiple function workload leveling, compound process variation, effective technology integration, and knowledge management. Readers of this book can focus on optimizing the entire product development value stream rather than focus on a specific tool or technology for local improvements.
Book Synopsis Marketing Imagination by : Theodore Levitt
Download or read book Marketing Imagination written by Theodore Levitt and published by Simon and Schuster. This book was released on 1986-04-21 with total page 276 pages. Available in PDF, EPUB and Kindle. Book excerpt: A unique approach to the marketing/ management concept discusses product and marketing objectives, the relationship between client and supplier, the industrialization of service, and other facets of effective marketing strategies.
Book Synopsis The Innovator's Hypothesis by : Michael Schrage
Download or read book The Innovator's Hypothesis written by Michael Schrage and published by MIT Press. This book was released on 2014-09-12 with total page 254 pages. Available in PDF, EPUB and Kindle. Book excerpt: Achieving faster, better, cheaper, and more creative innovation outcomes with the 5x5 framework: 5 people, 5 days, 5 experiments, $5,000, and 5 weeks What is the best way for a company to innovate? Advice recommending “innovation vacations” and the luxury of failure may be wonderful for organizations with time to spend and money to waste. The Innovator’s Hypothesis addresses the innovation priorities of companies that live in the real world of limits. Michael Schrage advocates a cultural and strategic shift: small teams, collaboratively—and competitively—crafting business experiments that make top management sit up and take notice. He introduces the 5x5 framework: giving diverse teams of five people up to five days to come up with portfolios of five business experiments costing no more than $5,000 each and taking no longer than five weeks to run. Successful 5x5s, Schrage shows, make people more effective innovators, and more effective innovators mean more effective innovations.
Book Synopsis Introduction to Cataloging and Classification by : Bohdan S. Wynar
Download or read book Introduction to Cataloging and Classification written by Bohdan S. Wynar and published by Littleton, Colo. : Libraries Unlimited. This book was released on 1976 with total page 452 pages. Available in PDF, EPUB and Kindle. Book excerpt: Introduction to cataloging; Introduction to principles of cataloging; Choice of entry rules; Form of entry headings for persons; Form of entry headings for corporate bodies; Uniform titles; Descriptive cataloging; Serials; Cataloging of nonbook materials; Classification; Dewey decimal classification; Library of congress classification; Other general classification systems; Subject headings; Library of congress subject headings; Sears list of subject headings; Centralized services and cataloging routines.
Book Synopsis The Psychology and Management of Project Teams by : François Chiocchio
Download or read book The Psychology and Management of Project Teams written by François Chiocchio and published by Oxford University Press, USA. This book was released on 2015 with total page 553 pages. Available in PDF, EPUB and Kindle. Book excerpt: Even though project-management researchers have become increasingly interested in factors that may have an impact on project-management effectiveness, their efforts fall short of addressing the "human factor." And, unfortunately, many project-management scholars are largely unaware of the I/O psychology literature--relying, for example, on outdated models of motivation and team development. On the other side, I/O psychologists who research groups and teams often ignore the contextual influences--such as business sector, project type, placement in the organizational hierarchy, and project phase and maturity--that have a crucial impact on how a project will unfold. In this volume, a cross-disciplinary set of editors will bring together perspectives from leading I/O psychology and project-management scholars.
Book Synopsis Bio-optical Modeling and Remote Sensing of Inland Waters by : Deepak R. Mishra
Download or read book Bio-optical Modeling and Remote Sensing of Inland Waters written by Deepak R. Mishra and published by Elsevier. This book was released on 2017-04-28 with total page 334 pages. Available in PDF, EPUB and Kindle. Book excerpt: Bio-optical Modeling and Remote Sensing of Inland Waters presents the latest developments, state-of-the-art, and future perspectives of bio-optical modeling for each optically active component of inland waters, providing a broad range of applications of water quality monitoring using remote sensing. Rather than discussing optical radiometry theories, the authors explore the applications of these theories to inland aquatic environments. The book not only covers applications, but also discusses new possibilities, making the bio-optical theories operational, a concept that is of great interest to both government and private sector organizations. In addition, it addresses not only the physical theory that makes bio-optical modeling possible, but also the implementation and applications of bio-optical modeling in inland waters. Early chapters introduce the concepts of bio-optical modeling and the classification of bio-optical models and satellite capabilities both in existence and in development. Later chapters target specific optically active components (OACs) for inland waters and present the current status and future direction of bio-optical modeling for the OACs. Concluding sections provide an overview of a governance strategy for global monitoring of inland waters based on earth observation and bio-optical modeling. - Presents comprehensive chapters that each target a different optically active component of inland waters - Contains contributions from respected and active professionals in the field - Presents applications of bio-optical modeling theories that are applicable to researchers, professionals, and government agencies
Book Synopsis Antitrust and the Multivalued Function of Competition by : Luiz Felipe Rosa Ramos
Download or read book Antitrust and the Multivalued Function of Competition written by Luiz Felipe Rosa Ramos and published by . This book was released on 2021-07-23 with total page 306 pages. Available in PDF, EPUB and Kindle. Book excerpt: The book offers a renewed approach to the debate on antitrust goals. Based on a legal-sociological perspective, it conceives competition as a form with social functions. Thus, competition is not a mere derivation of efficiency or consumer welfare, but an autonomous goal of antitrust which pervades cartel, unilateral conduct and merger cases. According to Tobias Werron, this is a great piece of scholarship (...) that suggests an openness of mind and independence of thought. Celso Campilongo writes: the publication of this work ought to be celebrated. It is far from trivial or usual to reconstruct (...) a sociology of antitrust law.
Book Synopsis Handbook of Research on Computational Arts and Creative Informatics by : Braman, James
Download or read book Handbook of Research on Computational Arts and Creative Informatics written by Braman, James and published by IGI Global. This book was released on 2009-05-31 with total page 500 pages. Available in PDF, EPUB and Kindle. Book excerpt: "This book looks at the combination of art, creativity and expression through the use and combination of computer science, and how technology can be used creatively for self expression using different approaches"--Provided by publisher.
Book Synopsis Handbook of Rural Studies by : Paul Cloke
Download or read book Handbook of Rural Studies written by Paul Cloke and published by SAGE. This book was released on 2006-01-26 with total page 538 pages. Available in PDF, EPUB and Kindle. Book excerpt: 'This is a unique interpretation of rural issues that will become essential reference for students, scholars, politicians, developers and rural activists...' - Imre Kovach, President, European Society for Rural Sociology, Research director, Institute for Political Sciences, Budapest
Book Synopsis Product-Service System Design for Sustainability by : Carlo Vezzoli
Download or read book Product-Service System Design for Sustainability written by Carlo Vezzoli and published by Routledge. This book was released on 2017-09-08 with total page 512 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book, based on a huge European and Asian research project, is a state-of-the-art examination of the theory and practice of system innovation through Product-Service System (PSS) design for sustainability from a trans-cultural viewpoint. PSS design incorporates innovative strategies that shift businesses away from simply designing and selling physical products to developing integrated systems of products and services that satisfy human needs. The book provides background, advice and tools for designers interested in sustainable PSSs and has a wealth of case studies for practitioners to digest.
Book Synopsis Children & Nature by : George K. Russell
Download or read book Children & Nature written by George K. Russell and published by . This book was released on 2014 with total page 143 pages. Available in PDF, EPUB and Kindle. Book excerpt:
