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Gestalt Psychology For Marketing And Leadership
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Book Synopsis Gestalt Psychology for Marketing and Leadership by : 50minutes,
Download or read book Gestalt Psychology for Marketing and Leadership written by 50minutes, and published by 50 Minutes. This book was released on 2015-09-02 with total page 29 pages. Available in PDF, EPUB and Kindle. Book excerpt: Influence customer perceptions and make your advertising more memorable! This book is a practical and accessible guide to understanding and implementing Gestalt psychology, providing you with the essential information and saving time. In 50 minutes you will be able to: • Understand the basic principles of Gestalt psychology and what they reveal about the functioning of the human brain • Learn how you can use this theory as a psychology-based tool in marketing and management practices • Identify each of the Gestalt laws and recognize how you can apply them to target customers more effectively, change their perceptions of products and influence their buying behavior ABOUT 50MINUTES.COM | Management & Marketing 50MINUTES.COM provides the tools to quickly understand the main theories and concepts that shape the economic world of today. Our publications are easy to use and they will save you time. They provide elements of theory and case studies, making them excellent guides to understand key concepts in just a few minutes. In fact, they are the starting point to take action and push your business to the next level.
Download or read book Contact and Context written by Ty Francis and published by Taylor & Francis. This book was released on 2016-11-25 with total page 278 pages. Available in PDF, EPUB and Kindle. Book excerpt: This collection brings together some leading figures in Gestalt coaching to take stock of the field and consider how it might move forward. It covers the principles of Gestalt coaching and encourages practitioners to rethink the application of Gestalt in new ways and new settings – e.g. leadership, management and team development. Individual chapters also explore radical and personal perspectives on Gestalt coaching, from considering the place of embodiment to ‘being’ in coaching practice and looking at the transformational micro-moments of the client encounter.
Book Synopsis Gestalt Coaching by : Peter Bluckert
Download or read book Gestalt Coaching written by Peter Bluckert and published by Routledge. This book was released on 2020-12-29 with total page 158 pages. Available in PDF, EPUB and Kindle. Book excerpt: Gestalt Coaching: Distinctive Features makes Gestalt principles, values, and philosophy accessible to coaches of all backgrounds and explains how to apply them in practice. Peter Bluckert introduces 30 distinctive features of this approach, divided equally between theory and practice. The book provides concise but clear summaries of core concepts such as awareness and contact, the nature and power of unfinished situations, the Field perspective, the phenomenological approach, The Gestalt Cycle of Experience, and the nature of strategic and intimate interactions. Bluckert provides a set of practice guidelines and watch-outs for the Gestalt coach, information on training and development and several case examples to bring the approach to life. Gestalt Coaching reveals how this approach can be used in individual development, such as executive coaching, with groups and teams, and in wider social and political contexts. With a focus on personal growth and development and enhancing co-operation, dialogue, and relationships, this book will be an invaluable tool for coaches of all backgrounds in practice and in training, academics and students of coaching, and anyone interested in learning more about how to apply Gestalt principles in their personal and professional life.
Book Synopsis New Directions in Gestalt Group Therapy by : Peter H. Cole
Download or read book New Directions in Gestalt Group Therapy written by Peter H. Cole and published by Routledge. This book was released on 2017-11-10 with total page 269 pages. Available in PDF, EPUB and Kindle. Book excerpt: Gestalt therapists often work with groups. Group therapists from a variety of theoretical orientations frequently incorporate insights and methodology from gestalt therapy. New Directions in Gestalt Group Therapy: Relational Ground, Authentic Self was written with particular attention to both gestalt and group work specialists in providing a comprehensive reference for the practice of group therapy from a gestalt perspective. In includes an introduction to gestalt therapy terms and concepts written to make the gestalt approach understandable and accessible for mental health practitioners of all backgrounds. It is appropriate for students as well as seasoned psychotherapists. Peter Cole and Daisy Reese are the co-directors of the Sierra Institute for Contemporary Gestalt Therapy located in Berkeley, California. They are the co-authors of Mastering the Financial Dimension of Your Psychotherapy Practice and True Self, True Wealth: A Pathway to Prosperity. They are a married couple, with five children and four grandchildren between them.
Book Synopsis Gestalt Counselling in Action by : Petruska Clarkson
Download or read book Gestalt Counselling in Action written by Petruska Clarkson and published by SAGE. This book was released on 2013-10-23 with total page 368 pages. Available in PDF, EPUB and Kindle. Book excerpt: Simon Cavicchia has oriented Clarkson’s seminal work of Gestalt Counselling in Action within a more contemporary context, adding voices of significant and divergent thinkers as counter-point and extensions of the author’s work. Michael Clemmens, Gestalt Institute of Cleveland, USA This popular and well written book which is now in its 4th edition provides an accessible and thorough introduction to the Gestalt approach. Danny Porter, Manchester Gestalt Centre Now 24 years old with over 40,000 copies sold worldwide, Petruska Clarkson’s classic text is the definitive introduction to Gestalt therapy. This fourth edition, updated by Simon Cavicchia, covers the latest in Gestalt theory, research and practice. It includes: An extended case study running through the book to help you understand the process of therapy and the techniques used in each of the phases. Learning features and case examples translating theory into practice. New ‘reflection sections’ showing you the most recent developments in the field. New material on the relational turn and research. As a student of Gestalt therapy, this is the one book you need to buy; it offers a uniquely practical and accessible approach to an often complex topic. Petruska Clarkson was a professor and fellow of the British Association for Counselling and Fellow of the British Psychological Society. Petruska sadly passed away in 2006. Simon Cavicchia is a primary tutor on the MSc in Gestalt Psychotherapy and Joint Programme Leader of the MSc in Coaching Psychology/MA in Psychological Coaching, both at Metanoia Institute, London.
Book Synopsis Gestalt Practice by : Brenda B. Jones
Download or read book Gestalt Practice written by Brenda B. Jones and published by . This book was released on 2019-07-31 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Gestalt Practice is a must-read for organization development consultants, executive coaches, corporate leaders and managers, Human Resource professionals, community and institutional leaders, Gestalt practitioners in general and students who want to learn from renowned experts how to effectively bring about meaningful and sustainable change using Gestalt theory and methods. It will have appeal to those who wish to understand how to use Gestalt in their personal and professional lives.Chapters highlight tips for application and practice from one of the major categories: Roots of Gestalt Practice, Gestalt Practice at Multiple Levels of System, Gestalt Approach to Change Management, and, perhaps most notably, a section devoted to improving organizational performance. Authors are globally renowned consultants and coaches who are experts in organizational behavior and icons of gestalt practice. Authors examine Gestalt from various perspectives: spirituality, neuroscience, experiential learning, use-of-self, personal presence, coaching, change, technology, leadership, and in villages and communities. The book demonstrates the broad applicability of Gestalt. It includes a complete glossary of Gestalt terms that will be of significant value as a handy reference to students who study Gestalt in academic settings and Organisation Development students, professors, and practitioners.
Book Synopsis Gestalt Coaching: Right Here, Right Now by : Peter Bluckert
Download or read book Gestalt Coaching: Right Here, Right Now written by Peter Bluckert and published by McGraw-Hill Education (UK). This book was released on 2016-03-16 with total page 185 pages. Available in PDF, EPUB and Kindle. Book excerpt: In Gestalt Coaching, Peter Bluckert draws on thirty years of experience as an organization development consultant, executive coach and leadership trainer to present a unique perspective on how to become a better coach using Gestalt techniques. This practical guide sets out an accessible yet critical examination of the Gestalt approach and its application to the executive coaching practice. Through the use of case studies from a wide range of organizational settings, Bluckert shows you how to apply the principles of Gestalt practice to both one to one and team coaching. The result is a rare opportunity to appreciate the power, depth, subtlety and impact of an approach that offers much to both novice and experienced coaches.
Book Synopsis Principles Of Gestalt Psychology by : Koffka, K
Download or read book Principles Of Gestalt Psychology written by Koffka, K and published by Routledge. This book was released on 2013-10-08 with total page 736 pages. Available in PDF, EPUB and Kindle. Book excerpt: Routledge is now re-issuing this prestigious series of 204 volumes originally published between 1910 and 1965. The titles include works by key figures such asC.G. Jung, Sigmund Freud, Jean Piaget, Otto Rank, James Hillman, Erich Fromm, Karen Horney and Susan Isaacs. Each volume is available on its own, as part of a themed mini-set, or as part of a specially-priced 204-volume set. A brochure listing each title in the "International Library of Psychology" series is available upon request.
Download or read book Game Theory written by 50minutes, and published by 50 Minutes. This book was released on 2015-09-02 with total page 34 pages. Available in PDF, EPUB and Kindle. Book excerpt: The art of thinking strategically This book is a practical and accessible guide to understanding and implementing game theory, providing you with the essential information and saving time. In 50 minutes you will be able to: • Quickly master the concept of strategic behavior and interactive decisions • Anticipate the actions of your opponents to react accordingly and maximize gains • Find the key to cooperating in order to reach collective goals ABOUT 50MINUTES.COM| Management & Marketing 50MINUTES.COM provides the tools to quickly understand the main theories and concepts that shape the economic world of today. Our publications are easy to use and they will save you time. They provide elements of theory and case studies, making them excellent guides to understand key concepts in just a few minutes. In fact, they are the starting point to take action and push your business to the next level.
Book Synopsis Maslow's Hierarchy of Needs by : 50minutes,
Download or read book Maslow's Hierarchy of Needs written by 50minutes, and published by 50 Minutes. This book was released on 2015-08-17 with total page 25 pages. Available in PDF, EPUB and Kindle. Book excerpt: Understand the true foundations of human motivation This book is a practical and accessible guide to understanding and implementing Maslow’s Hierarchy of Needs, providing you with the essential information and saving time.In 50 minutes you will be able to: • Understand the five different levels of needs experienced by all humans • Adapt your marketing strategies to satisfy as many of those needs as possible • Turn your target market into loyal customers ABOUT 50MINUTES.COM| Management & Marketing 50MINUTES.COM provides the tools to quickly understand the main theories and concepts that shape the economic world of today. Our publications are easy to use and they will save you time. They provide both elements of theory and case studies, making them excellent guides to understand key concepts in just a few minutes. In fact, they are the starting point to take action and push your business to the next level.
Download or read book The Marketing Mix written by 50minutes, and published by 50 Minutes. This book was released on 2015-09-02 with total page 26 pages. Available in PDF, EPUB and Kindle. Book excerpt: Master the 4 Ps of marketing This book is a practical and accessible guide to understanding and implementing the marketing mix, providing you with the essential information and saving time. In 50 minutes you will be able to: • Launch a new product or test an existing marketing strategy • Understand the 4 Ps of the marketing mix and use them to attract your target market • Analyze case studies of well-known companies to see how the marketing mix operates in real life ABOUT 50MINUTES.COM| Management & Marketing 50MINUTES.COM provides the tools to quickly understand the main theories and concepts that shape the economic world of today. Our publications are easy to use and they will save you time. They provide elements of theory and case studies, making them excellent guides to understand key concepts in just a few minutes. In fact, they are the starting point to take action and push your business to the next level.
Book Synopsis Keine Startbahn für Profit und Krieg! by :
Download or read book Keine Startbahn für Profit und Krieg! written by and published by . This book was released on 1982 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis A Gestalt Coaching Primer by : Dorothy Siminovitch
Download or read book A Gestalt Coaching Primer written by Dorothy Siminovitch and published by . This book was released on 2022-10-14 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: This accessible book presents the foundational principles and competencies that make Gestalt-based coaching a particularly powerful paradigm in the field of professional coaching. Emphasizing the interlinked goals of personal and professional mastery for both coach and client in a distracted, fast-paced world, Dr. Siminovitch clearly defines and illustrates the integrative concepts of effective coaching presence and use of self, which she calls Awareness Intelligence?. The Gestalt coach is called upon to be an "awareness agent," tasked with the deeply ethical-and exhilarating-responsibility of bringing clients into their own awareness of what they truly want, need, or are missing. Successful coaching engagements result in the client's sense of liberation, expanded possibilities, and self-determination. The author, a thought champion in the development of Gestalt coaching, aligns Gestalt competencies with the core competencies of the International Coaching Federation, one of the premier global coach accreditation organizations. The book in fact emerged as a strategy to differentiate gestalt coaching from gestalt therapy while mapping the competencies which makes gestalt coaching such a liberating approach. Novice and seasoned coaches alike will find the book to be a valuable and trusted resource for nurturing and refining their own practices and professional growth.
Book Synopsis Michael Porter's Value Chain by : 50minutes,
Download or read book Michael Porter's Value Chain written by 50minutes, and published by 50 Minutes. This book was released on 2015-09-02 with total page 28 pages. Available in PDF, EPUB and Kindle. Book excerpt: Understand Michael Porter’s value chain in no time! Find out everything you need to know about this valuable business tool with this practical and accessible guide. The Harvard Business School professor Michael E. Porter has dedicated much of his career to studying competitive advantage. One of his best-known concepts is the value chain, which is used to deliver a product or service to the market and has three key objectives: to improve services, to reduce costs and to create value. The model can be applied to virtually any business in any sector, making it a vital tool for companies looking to make the most of their competitive advantage in an increasingly crowded market. In 50 minutes you will be able to: •Identify the nine functions that generate value within a business •Analyse your company’s activity to make the most of your competitive advantage •Find areas for improvement and take concrete steps to maximise performance ABOUT 50MINUTES.COM | MANAGEMENT AND MARKETING The Management and Marketing series from the 50Minutes collection provides the tools to quickly understand the main theories and concepts that shape the economic world of today. Our publications will give you elements of theory, definitions of key terms and case studies in a clear and easily digestible format, making them the ideal starting point for readers looking to develop their skills and expertise.
Book Synopsis The Theory of Comparative Advantage by : 50minutes,
Download or read book The Theory of Comparative Advantage written by 50minutes, and published by 50 Minutes. This book was released on 2015-06-04 with total page 33 pages. Available in PDF, EPUB and Kindle. Book excerpt: Why specialisation is the key to success This book is a practical and accessible guide to understanding and implementing the theory of comparative advantage, providing you with essential information and saving time. In 50 minutes you will be able to: • Master the notions of absolute and relative advantage rapidly • Specialise in producing goods or services for which you have the strongest, or least weak productivity compared to others. • Understand which are the strengths underlying the interactions of free trade at work within International trade. ABOUT 50MINUTES.COM| Management & Marketing 50MINUTES.COM provides the tools to quickly understand the main theories and concepts that shape the economic world of today. Our publications are easy to use and they will save you time. They provide both elements of theory and case studies, making them excellent guides to understand key concepts in just a few minutes. In fact, they are the starting point to take action and push your business to the next level.
Book Synopsis A Source Book of Gestalt Psychology by : Willis D. Ellis
Download or read book A Source Book of Gestalt Psychology written by Willis D. Ellis and published by . This book was released on 1938 with total page 432 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis The Task of Gestalt Psychology by : Wolfgang Kohler
Download or read book The Task of Gestalt Psychology written by Wolfgang Kohler and published by . This book was released on 2016-04-03 with total page 176 pages. Available in PDF, EPUB and Kindle. Book excerpt: Contents: Wölfgang Kohler (1887-1967), by Carroll C. Pratt. I. Early Developments in Gestalt Psychology. II. Gestalt Psychology and Natural Science. III. Recent Developments in Gestalt Psychology. IV. What is Thinking? Originally published in 1969. The Princeton Legacy Library uses the latest print-on-demand technology to again make available previously out-of-print books from the distinguished backlist of Princeton University Press. These editions preserve the original texts of these important books while presenting them in durable paperback and hardcover editions. The goal of the Princeton Legacy Library is to vastly increase access to the rich scholarly heritage found in the thousands of books published by Princeton University Press since its founding in 1905.
