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George Lois On His Creation Of The Big Idea
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Book Synopsis What's the Big Idea? by : George Lois
Download or read book What's the Big Idea? written by George Lois and published by Plume Books. This book was released on 1993 with total page 308 pages. Available in PDF, EPUB and Kindle. Book excerpt: Even if you don't realize it, Lois has probably affected your buying habits. From the man who created "I want my MTV", here are inside tips on creating great advertising and marketing techniques. In today's saturated media environment, Lois shows how to get your message heard, noticed, and remembered. Photographs throughout.
Book Synopsis Damn Good Advice (For People with Talent!) by : George Lois
Download or read book Damn Good Advice (For People with Talent!) written by George Lois and published by Phaidon Press. This book was released on 2012-03-12 with total page 176 pages. Available in PDF, EPUB and Kindle. Book excerpt: Damn Good Advice (For People With Talent!) is a look into the mind of one of America's most legendary creative thinkers, George Lois. Offering indispensle lessons, practical advice, facts, anecdotes and inspiration, this book is a timeless creative bible for all those looking to succeed in life, business and creativity. These are key lessons derived from the incomparle life of 'Master Communicator' George Lois, the original Mad Man of Madison Avenue. Written and compiled by the man The Wall Street Journal called "prodigy, enfant terrible, founder of agencies, creator of legends," each step is borne from a passion to succeed and a disdain for the status quo. Organised into inspirational, bite-sized pointers, each page offers fresh insight into the sources of success, from identifying your heroes to identifying yourself. The ideas, images and illustrations presented in this book are fresh, witty and in-your-face. Whether it's communicating your point in nanosecond, creating an explosive portfolio or making your presence felt, no one is better placed than George Lois to teach you the process of creativity. Poignant, punchy and to-the-point, Damn Good Advice (For People With Talent!) is a must have for anyone on a quest for success.
Download or read book LOIS Logos written by George Lois and published by BIS Publishers. This book was released on 2015-11-10 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: George Lois, of Lois Logos, showcases his logos with his own comments on why they work.
Book Synopsis George Lois: The Esquire Covers at Moma Se by : George Lois
Download or read book George Lois: The Esquire Covers at Moma Se written by George Lois and published by . This book was released on 2010-09 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis AIGA Professional Practices in Graphic Design by : Tad Crawford
Download or read book AIGA Professional Practices in Graphic Design written by Tad Crawford and published by Simon and Schuster. This book was released on 2010-02-23 with total page 336 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Provides definitive guidelines on all aspects of the graphic design business."—FYI. * Newly revised and expanded version of an industry classic--5,000 sold! * Up-to-the-minute! Includes web, interactive, and green design, new legislation * Each chapter written by an authority on the subject. Here’s the definitive guide to professional business practices in graphic design, now fully revised and updated for the digital age. Up-to-the-minute coverage of web, interactive, and motion graphics; green design; potential repercussions of legislation on Orphan Works; protection of fonts and software; managing creative people; using professional help such as lawyers; and much more. Each in-depth chapter, covering such topics as professional relationships, fees, contracts, managing large projects, copyright and trademark issues, electronic uses, and more, has been written by an authority in the field. The newly revised AIGA Standard Form for Design Services is included for the convenience of readers, along with a complete resources section. No designer should do business without this comprehensive, authoritative book. Allworth Press, an imprint of Skyhorse Publishing, publishes a broad range of books on the visual and performing arts, with emphasis on the business of art. Our titles cover subjects such as graphic design, theater, branding, fine art, photography, interior design, writing, acting, film, how to start careers, business and legal forms, business practices, and more. While we don't aspire to publish a New York Times bestseller or a national bestseller, we are deeply committed to quality books that help creative professionals succeed and thrive. We often publish in areas overlooked by other publishers and welcome the author whose expertise can help our audience of readers.
Book Synopsis Advertising Today by : Warren Berger
Download or read book Advertising Today written by Warren Berger and published by Phaidon Press. This book was released on 2004-03-01 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Warren Berger explores the structure and organisation of the advertising industry and its evolution over the past 30 years in this heavily illustrated volume. The author explains how the industry has attained its current important status.
Download or read book Thinking Small written by Andrea Hiott and published by Ballantine Books. This book was released on 2012-01-17 with total page 514 pages. Available in PDF, EPUB and Kindle. Book excerpt: Sometimes achieving big things requires the ability to think small. This simple concept was the driving force that propelled the Volkswagen Beetle to become an avatar of American-style freedom, a household brand, and a global icon. The VW Bug inspired the ad men of Madison Avenue, beguiled Woodstock Nation, and has recently been re-imagined for the hipster generation. And while today it is surely one of the most recognizable cars in the world, few of us know the compelling details of this car’s story. In Thinking Small, journalist and cultural historian Andrea Hiott retraces the improbable journey of this little car that changed the world. Andrea Hiott’s wide-ranging narrative stretches from the factory floors of Weimar Germany to the executive suites of today’s automotive innovators, showing how a succession of artists and engineers shepherded the Beetle to market through periods of privation and war, reconstruction and recovery. Henry Ford’s Model T may have revolutionized the American auto industry, but for years Europe remained a place where only the elite drove cars. That all changed with the advent of the Volkswagen, the product of a Nazi initiative to bring driving to the masses. But Hitler’s concept of “the people’s car” would soon take on new meaning. As Germany rebuilt from the rubble of World War II, a whole generation succumbed to the charms of the world’s most huggable automobile. Indeed, the story of the Volkswagen is a story about people, and Hiott introduces us to the men who believed in it, built it, and sold it: Ferdinand Porsche, the visionary Austrian automobile designer whose futuristic dream of an affordable family vehicle was fatally compromised by his patron Adolf Hitler’s monomaniacal drive toward war; Heinrich Nordhoff, the forward-thinking German industrialist whose management innovations made mass production of the Beetle a reality; and Bill Bernbach, the Jewish American advertising executive whose team of Madison Avenue mavericks dreamed up the legendary ad campaign that transformed the quintessential German compact into an outsize worldwide phenomenon. Thinking Small is the remarkable story of an automobile and an idea. Hatched in an age of darkness, the Beetle emerged into the light of a new era as a symbol of individuality and personal mobility—a triumph not of the will but of the imagination.
Download or read book The Moderns written by Steven Heller and published by Abrams. This book was released on 2017-09-19 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt: In The Moderns, we meet the men and women who invented and shaped Midcentury Modern graphic design in America. The book is made up of generously illustrated profiles, many based on interviews, of more than 60 designers whose magazine, book, and record covers; advertisements and package designs; posters; and other projects created the visual aesthetics of postwar modernity. Some were émigrés from Europe; others were homegrown—all were intoxicated by elemental typography, primary colors, photography, and geometric or biomorphic forms. Some are well-known, others are honored in this volume for the first time, and together they comprised a movement that changed our design world.
Book Synopsis Red, White & Royal Blue by : Casey McQuiston
Download or read book Red, White & Royal Blue written by Casey McQuiston and published by St. Martin's Griffin. This book was released on 2019-05-14 with total page 314 pages. Available in PDF, EPUB and Kindle. Book excerpt: * Instant NEW YORK TIMES and USA TODAY bestseller * * GOODREADS CHOICE AWARD WINNER for BEST DEBUT and BEST ROMANCE of 2019 * * BEST BOOK OF THE YEAR* for VOGUE, NPR, VANITY FAIR, and more! * What happens when America's First Son falls in love with the Prince of Wales? When his mother became President, Alex Claremont-Diaz was promptly cast as the American equivalent of a young royal. Handsome, charismatic, genius—his image is pure millennial-marketing gold for the White House. There's only one problem: Alex has a beef with the actual prince, Henry, across the pond. And when the tabloids get hold of a photo involving an Alex-Henry altercation, U.S./British relations take a turn for the worse. Heads of family, state, and other handlers devise a plan for damage control: staging a truce between the two rivals. What at first begins as a fake, Instragramable friendship grows deeper, and more dangerous, than either Alex or Henry could have imagined. Soon Alex finds himself hurtling into a secret romance with a surprisingly unstuffy Henry that could derail the campaign and upend two nations and begs the question: Can love save the world after all? Where do we find the courage, and the power, to be the people we are meant to be? And how can we learn to let our true colors shine through? Casey McQuiston's Red, White & Royal Blue proves: true love isn't always diplomatic. "I took this with me wherever I went and stole every second I had to read! Absorbing, hilarious, tender, sexy—this book had everything I crave. I’m jealous of all the readers out there who still get to experience Red, White & Royal Blue for the first time!" - Christina Lauren, New York Times bestselling author of The Unhoneymooners "Red, White & Royal Blue is outrageously fun. It is romantic, sexy, witty, and thrilling. I loved every second." - Taylor Jenkins Reid, New York Times bestselling author of Daisy Jones & The Six
Book Synopsis I Kissed Dating Goodbye by : Joshua Harris
Download or read book I Kissed Dating Goodbye written by Joshua Harris and published by Multnomah. This book was released on 2012-01-11 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt: Joshua Harris's first book, written when he was only 21, turned the Christian singles scene upside down...and people are still talking. More than 800,000 copies later, I Kissed Dating Goodbye, with its inspiring call to sincere love, real purity, and purposeful singleness, remains the benchmark for books on Christian dating. Now, for the first time since its release, the national #1 bestseller has been expanded with new content and updated for new readers. Honest and practical, it challenges cultural assumptions about relationships and provides solid, biblical alternatives to society's norm.Clear, stylish typeset, with user-friendly links to referenced Scripture.
Download or read book Sellebrity written by George Lois and published by Phaidon Press Limited. This book was released on 2003-03-05 with total page 282 pages. Available in PDF, EPUB and Kindle. Book excerpt: A survey of the unforgettable career of legendary adman George Lois.
Book Synopsis Fortune: Secrets of Greatness by : Editors of Fortune Magazine
Download or read book Fortune: Secrets of Greatness written by Editors of Fortune Magazine and published by Liberty Street. This book was released on 2006-10-17 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: From the editors of "Fortune" magazine comes this compendium of the advice, wisdom, and guiding principles that today's top CEOs and entrepreneurs live by in their careers and personal lives.
Download or read book Creative Mischief written by Dave Trott and published by . This book was released on 2009 with total page 196 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Congressional Record by : United States. Congress
Download or read book Congressional Record written by United States. Congress and published by . This book was released on 1919 with total page 1084 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book The Giver written by Lois Lowry and published by Houghton Mifflin Harcourt. This book was released on 2014 with total page 257 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Giver, the 1994 Newbery Medal winner, has become one of the most influential novels of our time. The haunting story centers on twelve-year-old Jonas, who lives in a seemingly ideal, if colorless, world of conformity and contentment. Not until he is given his life assignment as the Receiver of Memory does he begin to understand the dark, complex secrets behind his fragile community. This movie tie-in edition features cover art from the movie and exclusive Q&A with members of the cast, including Taylor Swift, Brenton Thwaites and Cameron Monaghan.
Book Synopsis Julie of the Wolves by : Jean Craighead George
Download or read book Julie of the Wolves written by Jean Craighead George and published by HarperCollins. This book was released on 2016-01-05 with total page 224 pages. Available in PDF, EPUB and Kindle. Book excerpt: The thrilling Newbery Medal–winning classic about a girl lost on the Alaskan tundra and how she survives with the help of a wolf pack. Julie of the Wolves is a staple in the canon of children’s literature and the first in the Julie trilogy. The survival theme makes it a good pick for readers of wilderness adventures such as My Side of the Mountain, Hatchet, or Island of the Blue Dolphins. To her small village, she is known as Miyax; to her friend in San Francisco, she is Julie. When her life in the village becomes dangerous, Miyax runs away, only to find herself lost in the Alaskan wilderness. Miyax tries to survive by copying the ways of a pack of wolves and soon grows to love her new wolf family. Life in the wilderness is a struggle, but when she finds her way back to civilization, Miyax is torn between her old and new lives. Is she the Miyax of her human village—or Julie of the wolves? Don't miss any of the books in Jean Craighead George's groundbreaking series: Julie of the Wolves, Julie, and Julie's Wolf Pack.
Author :Franc Nunoo-Quarcoo Publisher :Center for Art and Visual Culture, University of Maryland ISBN 13 : Total Pages :400 pages Book Rating :4.3/5 (91 download)
Download or read book Paul Rand written by Franc Nunoo-Quarcoo and published by Center for Art and Visual Culture, University of Maryland. This book was released on 2003 with total page 400 pages. Available in PDF, EPUB and Kindle. Book excerpt: Edited by Franc Nunoo-Quarcoo. Texts by Derek Birdsall, Ivan Chermayeff, Shigeo Fukuda, Milton Glaser, Diane Gromeala, Jessica Helfand, Steven Heller, Armin Hoffmann, Takenobu Igharashi, John Meada, Richard Sapper, Wolfgang Weingart and Massimo Vignelli.
