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Gendered Marketing
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Book Synopsis Gendered Marketing by : Maclaran, Pauline
Download or read book Gendered Marketing written by Maclaran, Pauline and published by Edward Elgar Publishing. This book was released on 2022-08-05 with total page 165 pages. Available in PDF, EPUB and Kindle. Book excerpt: Performing an in-depth exploration of the gendered nature of marketing theory and practice, this timely book unpacks the many ideological assumptions embedded in marketing thought and action.
Book Synopsis Gendering Theory in Marketing and Consumer Research by : Zeynep Arsel
Download or read book Gendering Theory in Marketing and Consumer Research written by Zeynep Arsel and published by Routledge. This book was released on 2018-10-03 with total page 371 pages. Available in PDF, EPUB and Kindle. Book excerpt: Gendering Theory in Marketing and Consumer Research showcases state-of-the-art scholarship on gender in the field of marketing and consumer research. The book presents seven original contributions by a group of internationally renowned academics, who take up the task of theorising gender and gendering theory in new ways, accommodating recent intersectional, material-discursive, and practice-oriented theorisations. Connecting the study of marketing and consumer behaviour to different theoretical perspectives on gender, the contributors explore and critically examine the gendered nature and dimensions of contemporary marketplace activity. Through innovative conceptual development and insightful empirical analyses, the book offers important scholarly contributions to the literature on gender, marketing, and consumer research, and advances our understanding of gender as lived experience and socially regulated performance. It also frequently employ an intersectionalist perspective, theorising gender as only a part of one’s subject position, which is constituted by mutually reinforcing categories. The book will be essential reading for students, scholars, and practitioners who are interested in the implications and contemporary manifestations of gender as a cultural category in the marketplace. This book was originally published as a special issue of the Journal of Marketing Management.
Book Synopsis Gendered Lives by : Nadine T. Fernandez
Download or read book Gendered Lives written by Nadine T. Fernandez and published by State University of New York Press. This book was released on 2022-01-01 with total page 470 pages. Available in PDF, EPUB and Kindle. Book excerpt: Gendered Lives takes a regional approach to examine gender issues from an anthropological perspective with a focus on globalization and intersectionality. Chapters present contributors' ethnographic research, contextualizing their findings within four geographic regions: Latin America, the Caribbean, South Asia, and the Global North. Each regional section begins with an overview of the broader historical, social, and gendered contexts, which situate the regions within larger global linkages. These introductions also feature short project/people profiles that highlight the work of community leaders or non-governmental organizations active in gender-related issues. Each research-based chapter begins with a chapter overview and learning objectives and closes with discussion questions and resources for further exploration. This modular, regional approach allows instructors to select the regions and cases they want to use in their courses. While they can be used separately, the chapters are connected through the book's central themes of globalization and intersectionality. An OER version of this course is freely available thanks to the generous support of SUNY OER Services. Access the book online at https://milneopentextbooks.org/gendered-lives-global-issues/.
Download or read book Brandsplaining written by Jane Cunningham and published by Penguin UK. This book was released on 2021-02-18 with total page 240 pages. Available in PDF, EPUB and Kindle. Book excerpt: 'It's high time we expose and remedy the pseudo-feminist marketing malarkey holding women back under the guise of empowerment' Amanda Montell, author of Wordslut ________________ Brands profit by telling women who they are and how to be. Now they've discovered feminism and are hell bent on selling 'fempowerment' back to us. But behind the go-girl slogans and the viral hash-tags has anything really changed? In Brandsplaining, Jane Cunningham and Philippa Roberts expose the monumental gap that exists between the women that appear in the media around us and the women we really are. Their research reveals how our experiences, wants and needs - in all forms - are ignored and misrepresented by an industry that fails to understand us. They propose a radical solution to resolve this once and for all: an innovative framework for marketing that is fresh, exciting, and - at last - sexism-free. ________________ 'If you think we've moved on from 'Good Girl' to 'Go Girl', think again!' Professor Gina Rippon, author of The Gendered Brain 'An outrageously important book. Erudite, funny, and deeply engaging -- with no condescension or bullshit' Dr Aarathi Prasad, author of Like A Virgin 'This book has the power to change the way we see the world' Sophie Devonshire, CEO, The Marketing Society and author of Superfast
Book Synopsis Gendered Resistance by : Mary E. Frederickson
Download or read book Gendered Resistance written by Mary E. Frederickson and published by University of Illinois Press. This book was released on 2013-10-30 with total page 257 pages. Available in PDF, EPUB and Kindle. Book excerpt: Inspired by the searing story of Margaret Garner, the escaped slave who in 1856 slit her daughter's throat rather than have her forced back into slavery, the essays in this collection focus on historical and contemporary examples of slavery and women's resistance to oppression from the nineteenth century to the twenty-first. Each chapter uses Garner's example--the real-life narrative behind Toni Morrison's Beloved andthe opera Margaret Garner--as a thematic foundation for an interdisciplinary conversation about gendered resistance in locations including Brazil, Yemen, India, and the United States. Contributors are Nailah Randall Bellinger, Olivia Cousins, Mary E. Frederickson, Cheryl Janifer LaRoche, Carolyn Mazloomi, Cathy McDaniels-Wilson, Catherine Roma, Huda Seif, S. Pearl Sharp, Raquel Luciana de Souza, Jolene Smith, Veta Tucker, Delores M. Walters, Diana Williams, and Kristine Yohe.
Download or read book Brand Gender written by Theo Lieven and published by Springer. This book was released on 2017-10-06 with total page 276 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book explores ways to drive and increase a brand’s most important property, its equity. Focussing on gender, the author analyses the impact of assigning personalities and characteristics to products and how this can affect the management of brands on a global scale. Using detailed examples, the author argues that brands with low masculine and feminine characteristics have the lowest equity, whilst brands with both high feminine and masculine characteristics are shown to have the strongest equity. Including notions of androgyny in brands, this significant study reveals the different factors which can affect a brand being perceived as either masculine or feminine. Aiming to develop a comprehensive theory and provide practitioners with a guide to increasing the equity of their brands, this controversial and pioneering book lays the foundation for creating a global brand personality model.
Download or read book Bullied written by Carrie Goldman and published by Harper Collins. This book was released on 2012-08-14 with total page 320 pages. Available in PDF, EPUB and Kindle. Book excerpt: The mother of a bullied first grader, popular blogger Carrie Goldman’s inspiring true story triggered an outpouring of support from online communities around the world. In Bullied, she gives us a guide to the crucial lessons and actionable guidance she’s learned about how to stop bullying before it starts. It is a book born from Goldman’s post about the ridicule her daughter suffered for bringing a Star Wars thermos to school—a story that went viral on Facebook and Twitter before exploding everywhere, from CNN.com and Yahoo.com to sites all around the world. Written in Goldman’s warm, engaging style, Bullied is an important and very necessary read for parents, educators, self-professed “Girl Geeks,” or anyone who has ever felt victimized by a bully, online or in person. Bullied has been recognized with Gold Awards at the 2013 National Parenting Publications Awards and the 2013 Mom's Choice Awards.
Download or read book Gendered Paradoxes written by Amy Lind and published by Penn State Press. This book was released on 2015-11-09 with total page 186 pages. Available in PDF, EPUB and Kindle. Book excerpt: Since the early 1980s Ecuador has experienced a series of events unparalleled in its history. Its “free market” strategies exacerbated the debt crisis, and in response new forms of social movement organizing arose among the country’s poor, including women’s groups. Gendered Paradoxes focuses on women’s participation in the political and economic restructuring process of the past twenty-five years, showing how in their daily struggle for survival Ecuadorian women have both reinforced and embraced the neoliberal model yet also challenged its exclusionary nature. Drawing on her extensive ethnographic fieldwork and employing an approach combining political economy and cultural politics, Amy Lind charts the growth of several strands of women’s activism and identifies how they have helped redefine, often in contradictory ways, the real and imagined boundaries of neoliberal development discourse and practice. In her analysis of this ambivalent and “unfinished” cultural project of modernity in the Andes, she examines state policies and their effects on women of various social sectors; women’s community development initiatives and responses to the debt crisis; and the roles played by feminist “issue networks” in reshaping national and international policy agendas in Ecuador and in developing a transnationally influenced, locally based feminist movement.
Book Synopsis Sexuality in Marketing and Consumption by : Athanasia Daskalopoulou
Download or read book Sexuality in Marketing and Consumption written by Athanasia Daskalopoulou and published by Taylor & Francis. This book was released on 2024-08-09 with total page 253 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume provides an in-depth examination of the role of sexuality in consumers’ life course and in the marketing of products and services. Leading scholars in the field define the most up-to-date picture of theories of sexuality in marketing and consumer research, mapping the topic through diverse theoretical lenses, addressing queer and feminist research, and putting sexuality and consumption in context. The book brings together leading international marketing scholars to build on the growing interest in theories of sexuality, queer theory, and intersectionality, which are gaining more interest among institutions and researchers interested in equality and diversity. While this book builds on existing expertise in consumer culture scholarship, it is the first time a marketing book focuses on sexuality, adding value to the existing repertoire in gender and feminist literature. The chapters are organised into three key sections: Part 1 maps the marketing and consumer research field, discussing how sexuality can be studied through different lenses; Part 2 focuses on queer and feminist theorising, drawing on LGBTQIA+ theory, queer theory, and theories of intersectionality to analyse how overlapping social categories interact to influence consumer behaviour, identity, and experiences in the marketplace; and Part 3 explores the personal and social aspects of sexuality, offering a broad overview of issues of gender and sexuality, digitalisation, and the sexual body. This text will be of direct interest to scholars and researchers within the fields of marketing, consumer research, sociology, and media studies. The aim of this book is to help scholars and students to develop a broader understanding about the interplay between sexuality, society, and the market.
Book Synopsis Handbook of Research on Gender and Marketing by : Susan Dobscha
Download or read book Handbook of Research on Gender and Marketing written by Susan Dobscha and published by Edward Elgar Publishing. This book was released on 2019 with total page 341 pages. Available in PDF, EPUB and Kindle. Book excerpt: Susan Dobscha and the authors in this Handbook provide a primer and resource for scholars and practitioners keen to develop or enhance their understanding of how gender permeates marketing decisions, consumer experiences, public policy initiatives, and market practices.
Download or read book LEGO Studies written by Mark J.P. Wolf and published by Routledge. This book was released on 2014-11-13 with total page 300 pages. Available in PDF, EPUB and Kindle. Book excerpt: Since the "Automatic Binding Bricks" that LEGO produced in 1949, and the LEGO "System of Play" that began with the release of Town Plan No. 1 (1955), LEGO bricks have gone on to become a global phenomenon, and the favorite building toy of children, as well as many an AFOL (Adult Fan of LEGO). LEGO has also become a medium into which a wide number of media franchises, including Star Wars, Harry Potter, Pirates of the Caribbean, Batman, Superman, Lord of the Rings, and others, have adapted their characters, vehicles, props, and settings. The LEGO Group itself has become a multimedia empire, including LEGO books, movies, television shows, video games, board games, comic books, theme parks, magazines, and even MMORPGs. LEGO Studies: Examining the Building Blocks of a Transmedial Phenomenon is the first collection to examine LEGO as both a medium into which other franchises can be adapted and a transmedial franchise of its own. Although each essay looks at a particular aspect of the LEGO phenomenon, topics such as adaptation, representation, paratexts, franchises, and interactivity intersect throughout these essays, proposing that the study of LEGO as a medium and a media empire is a rich vein barely touched upon in Media Studies.
Book Synopsis Consumer Culture Theory by : Eric J. Arnould
Download or read book Consumer Culture Theory written by Eric J. Arnould and published by SAGE Publications Limited. This book was released on 2023-08-19 with total page 402 pages. Available in PDF, EPUB and Kindle. Book excerpt: *NOW FULLY UPDATED AND EXPANDED WITH SIX NEW CHAPTERS* Over the past forty years, Consumer Culture Theory (CCT) has emerged as a distinctive field of study that synthesizes diverse subjects such as anthropology, cultural studies, marketing, political theory and sociology to provide new insights into consumers’ relationships to the marketplace and the influence of commercial action on culture. This book, edited by leading scholars in CCT, contains contributions by many of its leading researchers, and distills this interdisciplinary field into a concise accessible overview for students and early career researchers. It describes the key themes, concepts and theoretical areas of CCT; explains why they are useful in understanding consumption and marketplace phenomena; and shows how they can be applied to a wide range of research contexts. Drawing on real-world scenarios, reflective tasks and international case studies to help aid theoretical understanding and critical thinking, the text is designed to support a course in CCT, supplement related study, and guide undergraduate and postgraduate students in writing a CCT-related dissertation/thesis. It is the go-to text for anyone who is curious about, new to CCT, or looking for an integrative compendium of CCT research and its implications. Eric J. Arnould is Emeritus Professor of Marketing at the Aalto University Business School, Finland. Craig J. Thompson is the Churchill-Bascom Professor of Marketing at the University of Wisconsin-Madison, USA. David Crockett is Professor of Marketing at the University of Illinois Chicago, USA. Michelle F. Weinberger is Associate Professor at the Medill School of Journalism, Media, Integrated Marketing Communications at Northwestern University, Illinois, USA.
Book Synopsis Millennium Girls by : Sherrie A. Inness
Download or read book Millennium Girls written by Sherrie A. Inness and published by Rowman & Littlefield. This book was released on 1998 with total page 324 pages. Available in PDF, EPUB and Kindle. Book excerpt: Riding the wave of a booming girl culture worldwide, this collection of girls' voices from across the globe invites the reader to learn more about their varied girlhoods. From coming-of-age rituals in South Africa to the impact of computers and popular magazines on girls in Japan and Germany, the book offers a vision of girlhood from around the world. Though a universal experience, girlhood is not always carefree. Instead, as this book documents, many girls are not valued for who they are, whether culturally, socially or intellectually.
Author :Management Association, Information Resources Publisher :IGI Global ISBN 13 :1522569138 Total Pages :2045 pages Book Rating :4.5/5 (225 download)
Book Synopsis Gender and Diversity: Concepts, Methodologies, Tools, and Applications by : Management Association, Information Resources
Download or read book Gender and Diversity: Concepts, Methodologies, Tools, and Applications written by Management Association, Information Resources and published by IGI Global. This book was released on 2018-08-03 with total page 2045 pages. Available in PDF, EPUB and Kindle. Book excerpt: Today, gender inequality and diversity are at the forefront of discussion, as the issue has become an international concern for politicians, government agencies, social activists, and the general public. Consequently, the need to foster and sustain diversity and inclusiveness in the interactions among various groups of people is relevant today more than ever. Gender and Diversity: Concepts, Methodologies, Tools, and Applications provides a critical look at gender and modern-day discrimination and solutions to creating sustainable diversity across numerous contexts and fields. Highlighting a range of topics such as anti-discrimination measures, workforce diversity, and gender inequality, this multi-volume book is designed for legislators and policy makers, practitioners, academicians, gender studies researchers, and graduate-level students interested in all aspects of gender and diversity studies.
Book Synopsis Advertising, Gender and Society by : Magdalena Zawisza-Riley
Download or read book Advertising, Gender and Society written by Magdalena Zawisza-Riley and published by Routledge. This book was released on 2019-07-03 with total page 231 pages. Available in PDF, EPUB and Kindle. Book excerpt: Advertising, Gender and Society explores contemporary social-psychological theory and original research that examines the portrayal of gender in advertising. It reports empirical data, discusses the social implications of gendered advertising and comments on the relevant 2019 ASA rules. Zawisza-Riley analyses theories such as stereotype content and elaboration likelihood models, stereotype threat and ambivalent sexism theories, the selectivity hypothesis as well as implicit and embodied cognition to illuminate the relationships between sex, gender and advertising in cultural and social contexts. The author thus examines the portrayal of gender in advertising, its effectiveness and effect on audiences and the ways in which audiences, marketers and policy-makers can mitigate potential harm of gendered advertising. She offers theory extension and novel application of existing theory and research to the subject of gender advertising. Advertising, Gender and Society is ideal for students, academics and professionals in the fields of psychology, gender and media studies as well as marketing, advertising and policy-making.
Book Synopsis Handbook of Qualitative Research Methods in Marketing by : Russell W. Belk
Download or read book Handbook of Qualitative Research Methods in Marketing written by Russell W. Belk and published by Edward Elgar Publishing. This book was released on 2024-09-06 with total page 555 pages. Available in PDF, EPUB and Kindle. Book excerpt: This fully revised second edition of a best-selling Handbook is an essential resource for qualitative researchers and practitioners in marketing. Developments in artificial intelligence and software have contributed to huge changes in qualitative methodologies since the first edition was published in 2006, and this updated Handbook acknowledges and critiques these fascinating scholarly advancements. This title contains one or more Open Access chapters.
Book Synopsis Postmodern Management Theory by : Marta B. Calás
Download or read book Postmodern Management Theory written by Marta B. Calás and published by Routledge. This book was released on 2019-01-15 with total page 611 pages. Available in PDF, EPUB and Kindle. Book excerpt: First published in 1997, this volume asks: when was ‘The Postmodern’ in the History of Management Thought? Marta B. Calás and Linda Smircich have chosen this subtitle as entry point to the collection for several reasons. The first, and most evident, is that it prompts us to reflect on the inclusion of a volume on postmodern organization studies within a series of books on the history of management thought. What does such inclusion signal? Are we saying that we are past the postmodern in organization studies? That we have transcended modernity and, beyond, postmodernity? Similar to other social sciences, organization and management studies in the Anglo-American and European academy became impressed by the styles of ‘postmodernism’ and their epistemological companions, ‘poststructuralisms’, during the 1980s. For this collection we have selected twenty two journal articles, published between 1985 and 1996, that we consider emblematic of postmodern endeavours in management thought, as they further our understanding of how ‘truth’ (of any paradigmatic persuasion), is fashioned through particular discourses and other signifying practices. Taken together, these articles address the following questions: What has the field accomplished through attempts at being postmodern? With what consequences? And, where does the field stand now, if it is still/already (going) after ‘the postmodern’? In our view ‘the postmodern’ cannot transcend modern management thought; it is, rather, part of it. Nevertheless, the mere appearance of efforts towards making the field ‘postmodern’ makes it important to account for them in the history of the field. Such is the narrative that we are trying to portray in this volume.
