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Gaming For Growth
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Book Synopsis Gaming for Growth by : Morten Saxtorff
Download or read book Gaming for Growth written by Morten Saxtorff and published by BoD – Books on Demand. This book was released on 2021-12-10 with total page 176 pages. Available in PDF, EPUB and Kindle. Book excerpt: The world of esport simply does not use the potential for human development that esport gives us. How can we understand the potential that esport has for psychological development? What tools can we utilize to reach this potential? How can we use esport as a learning journey? The book you are about to read will try to answer these questions. By examining purpose and motivation, optimization of training, self-reflection, how to overcome adversity, and self-worth, this book takes a deep dive into the initial development of esports psychology as an important part of the esports world.
Book Synopsis Korea's Online Gaming Empire by : Dal Yong Jin
Download or read book Korea's Online Gaming Empire written by Dal Yong Jin and published by MIT Press. This book was released on 2010-10-01 with total page 201 pages. Available in PDF, EPUB and Kindle. Book excerpt: The rapid growth of the Korean online game industry, viewed in social, cultural, and economic contexts. In South Korea, online gaming is a cultural phenomenon. Games are broadcast on television, professional gamers are celebrities, and youth culture is often identified with online gaming. Uniquely in the online games market, Korea not only dominates the local market but has also made its mark globally. In Korea's Online Gaming Empire, Dal Yong Jin examines the rapid growth of this industry from a political economy perspective, discussing it in social, cultural, and economic terms. Korea has the largest percentage of broadband subscribers of any country in the world, and Koreans spend increasing amounts of time and money on Internet-based games. Online gaming has become a mode of socializing—a channel for human relationships. The Korean online game industry has been a pioneer in software development and eSports (electronic sports and leagues). Jin discusses the policies of the Korean government that encouraged the development of online gaming both as a cutting-edge business and as a cultural touchstone; the impact of economic globalization; the relationship between online games and Korean society; and the future of the industry. He examines the rise of Korean online games in the global marketplace, the emergence of eSport as a youth culture phenomenon, the working conditions of professional gamers, the role of game fans as consumers, how Korea's local online game industry has become global, and whether these emerging firms have challenged the West's dominance in global markets.
Book Synopsis The Psychology of Video Games by : Celia Hodent
Download or read book The Psychology of Video Games written by Celia Hodent and published by Routledge. This book was released on 2020-10-07 with total page 105 pages. Available in PDF, EPUB and Kindle. Book excerpt: What impact can video games have on us as players? How does psychology influence video game creation? Why do some games become cultural phenomena? The Psychology of Video Games introduces the curious reader to the relationship between psychology and video games from the perspective of both game makers and players. Assuming no specialist knowledge, this concise, approachable guide is a starter book for anyone intrigued by what makes video games engaging and what is their psychological impact on gamers. It digests the research exploring the benefits gaming can have on players in relation to education and healthcare, considers the concerns over potential negative impacts such as pathological gaming, and concludes with some ethics considerations. With gaming being one of the most popular forms of entertainment today, The Psychology of Video Games shows the importance of understanding the human brain and its mental processes to foster ethical and inclusive video games.
Download or read book One Up written by Joost van Dreunen and published by Columbia University Press. This book was released on 2020-10-06 with total page 317 pages. Available in PDF, EPUB and Kindle. Book excerpt: What explains the massive worldwide success of video games such as Fortnite, Minecraft, and Pokémon Go? Game companies and their popularity are poorly understood and often ignored from the standpoint of traditional business strategy. Yet this industry generates billions in revenue by thinking creatively about digital distribution, free-to-play content, and phenomena like e-sports and live streaming. What lessons can we draw from its major successes and failures about the future of entertainment? One Up offers a pioneering empirical analysis of innovation and strategy in the video game industry to explain how it has evolved from a fringe activity to become a mainstream form of entertainment. Joost van Dreunen, a widely recognized industry expert with over twenty years of experience, analyzes how game makers, publishers, and platform holders have tackled strategic challenges to make the video game industry what it is today. Using more than three decades of rigorously compiled industry data, he demonstrates that video game companies flourish when they bring the same level of creativity to business strategy that they bring to game design. Filled with case studies of companies such as Activision Blizzard, Apple, Electronic Arts, Epic Games, Microsoft, Nexon, Sony, Take-Two Interactive, Tencent, and Valve, this book forces us to rethink common misconceptions around the emergence of digital and mobile gaming. One Up is required reading for investors, creatives, managers, and anyone looking to learn about the major drivers of change and growth in contemporary entertainment.
Book Synopsis Persuasive Gaming in Context by : Teresa De La Hera
Download or read book Persuasive Gaming in Context written by Teresa De La Hera and published by . This book was released on 2021-03-23 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: The rapid developments of new communication technologies have facilitated the popularization of digital games, which has translated into an exponential growth of the game industry in the last decades. The ubiquitous presence of digital games has resulted in an expansion of the applications of these games from mere entertainment purposes to a great variety of serious purposes. In this edited volume, we narrow the scope of attention by focusing on what game theorist Ian Bogost has called "persuasive games", that is, gaming practices that combine the dissemination of information with attempts to engage players in particular attitudes and behaviors. This volume offers a multifaceted reflection on persuasive gaming, that is, on the process of these particular games being played by players. The purpose is to better understand when and how digital games can be used for persuasion, by further exploring persuasive games and some other kinds of persuasive playful interaction as well. The book critically integrates what has been accomplished in separate research traditions to offer a multidisciplinary approach to understanding persuasive gaming that is closely linked to developments in the industry by including the exploration of relevant case studies.
Download or read book Against Flow written by Braxton Soderman and published by MIT Press. This book was released on 2021-04-13 with total page 329 pages. Available in PDF, EPUB and Kindle. Book excerpt: A critical discussion of the experience and theory of flow (as conceptualized by Mihaly Csikszentmihalyi) in video games. Flow--as conceptualized by the psychologist Mihaly Csikszentmihalyi--describes an experience of "being in the zone," of intense absorption in an activity. It is a central concept in the study of video games, although often applied somewhat uncritically. In Against Flow, Braxton Soderman takes a step back and offers a critical assessment of flow's historical, theoretical, political, and ideological contexts in relation to video games. With close readings of games that implement and represent flow, Soderman not only evaluates the concept of flow in terms of video games but also presents a general critique of flow and its sibling, play.
Book Synopsis The Future Of The Video Game Industry, How Advanced Technologies Can Revolutionize The Video Game Industry, And Why Esports Have Become Popular As A Type Of Spectator Sport In The 21st Century by : Dr. Harrison Sachs
Download or read book The Future Of The Video Game Industry, How Advanced Technologies Can Revolutionize The Video Game Industry, And Why Esports Have Become Popular As A Type Of Spectator Sport In The 21st Century written by Dr. Harrison Sachs and published by The Epic Books Of Dr. Harrison Sachs. This book was released on 2020-06-26 with total page 42 pages. Available in PDF, EPUB and Kindle. Book excerpt: This essay sheds light on the future of the video game industry, explicates how advanced technologies can revolutionize the video game industry, and demystifies why esports have become popular as a type of spectator sport in the 21st century . The future of the video industry will not only be characterized by dynamism as it continues to metaphorically evolve, but will also be eminently auspicious for competitors in the video game industry. Technological advancements have profoundly changed the video game industry and have rendered it all the more technology-driven by sophisticated technologies. The video industry shows no signs of contracting anytime in the imminent future. The future of the video game industry is apt be more sublime than envisioned, especially as technological advancements are made which can further revolutionize the behemoth video game industry. In 2024, it is possible to play video games in an ultra-high definition 4,000 pixels resolution. In other words, the future of the video game industry will not be solely limited to shovelware mobile games pervading the video game industry. “The global gaming market was valued at $151,550,000,000 in 2019 and is expected to reach a value of $256,970,000,000 by 2025, registering a compound annual growth rate of 9.17% over the forecast period of 2020–2025. Game developers across emerging economies are continually striving to enhance gamer's experience, launching, and rewriting codes for diverse console/platforms, such as PlayStation, Xbox, and Windows PC, which are incorporated into one product provided to the gamers through the cloud platform. The emergence of cloud gaming” (“Gaming Market - Growth,” n.d.) has helped to substantially drive growth in the video game market. In the coming years, cloud gaming, mobile gaming, PC gaming, and console gaming are apt to become all the more prevalent as entertainment options among customers. “Recent advances in advanced cloud technology have turned the idea of cloud gaming into reality. In cloud gaming, the server, where all the games are stored, does all the computation work, which includes game scene rendering, game logic processing video encoding, and video streaming” (“Gaming Market - Growth,” n.d.). The rising popularity of esports, gaming live streams, and gameplay videos have also contributed to the growth of the behemoth video game industry. It stands to preponderantly reason that the future of the video game industry will not only allow the video game industry to reach an unprecedented size, but will also attract more competitors to enter the sizable video game industry. In the coming years, similarly to video streaming subscription services, such as Netflix and Hulu, customers are apt to have more video game streaming subscription services available to them with a broader selection of video games to choose from playing. In other words, for a monthly subscription fee, customers will be able to have the option to stream a myriad of video games on their video game home consoles and/or computers. In the coming years, video game streaming subscription services is apt to offer a plethora of video game streaming services. “This new sector is also seen as a serious competitor for the game market” (“The Impact Of,” 2019). The console video game segment is no longer the utmost lucrative segment of the sizable video game market. In the coming years, the future of the video game industry is apt to offer far more to customers than merely just new home console video games and new “virtual reality and augmented reality” (Koss, 2020) video game experiences. In 2019, the video game industry generated over $6,300,000,000 in revenue (Koss, 2020) from “augmented reality and virtual reality” (Koss, 2020) video games. Much to the relief of gamers, “companies are busy making virtual reality experiences more consumer-friendly, and it is only a matter of time before both the weight and price of virtual reality headsets drop” (Koss, 2020). Modern virtual reality video games are a far cry from the outmoded retro virtual reality video games of the 20th Century. In stark contrast virtual reality video games, augmented reality video games do not require the usage of a bulky headset to play and allow gamers to “interact with reality and not be removed from it” (Koss, 2020) when playing an augmented reality video game.
Download or read book Game On written by Alex Sterling and published by Independently Published. This book was released on 2023-06-28 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Game On: Navigating Success in the Gaming Industry "Game On: Navigating Success in the Gaming Industry" is a comprehensive guide that equips gamers with the knowledge and strategies they need to thrive in the dynamic and competitive world of gaming. This book takes readers on a transformative journey, exploring key aspects such as honing gaming skills, building a personal brand, leveraging social media platforms, monetization strategies, and fostering a supportive community. From developing a winning mindset to navigating streaming platforms and staying relevant in an ever-evolving industry, this book offers practical advice, industry insights, and actionable steps to help gamers achieve their goals and sustain long-term success. With its comprehensive coverage and expert guidance, "Game On" empowers gamers to unlock their full potential and seize the opportunities that lie ahead in their gaming careers. Table of Contents Chapter 1: Embracing the Power of Gaming Chapter 2: Building a Foundation: Skills and Knowledge Chapter 3: Navigating Career Paths in Gaming Chapter 4: Building a Personal Brand Chapter 5: Cultivating a Strong Online Presence Chapter 6: Creating Compelling Content Chapter 7: Building an Engaged Community Chapter 8: Monetizing Your Gaming Career Chapter 9: Seizing Opportunities in the Gaming Industry Chapter 10: Professional Growth and Continuous Learning Chapter 11: Balancing Health and Well-being Chapter 12: Managing Finances and Financial Planning Chapter 13: Building Professional Relationships Chapter 14: Branding and Personal Brand Development Chapter 15: Marketing Strategies for Gamers Chapter 16: Leveraging Social Media for Growth Chapter 17: Navigating Streaming Platforms Chapter 18: Monetization and Revenue Streams Chapter 19: Building a Supportive Gaming Community Chapter 20: Sustaining Long-Term Success
Download or read book Playing Smart written by Julian Togelius and published by MIT Press. This book was released on 2019-01-15 with total page 188 pages. Available in PDF, EPUB and Kindle. Book excerpt: A new vision of the future of games and game design, enabled by AI. Can games measure intelligence? How will artificial intelligence inform games of the future? In Playing Smart, Julian Togelius explores the connections between games and intelligence to offer a new vision of future games and game design. Video games already depend on AI. We use games to test AI algorithms, challenge our thinking, and better understand both natural and artificial intelligence. In the future, Togelius argues, game designers will be able to create smarter games that make us smarter in turn, applying advanced AI to help design games. In this book, he tells us how. Games are the past, present, and future of artificial intelligence. In 1948, Alan Turing, one of the founding fathers of computer science and artificial intelligence, handwrote a program for chess. Today we have IBM's Deep Blue and DeepMind's AlphaGo, and huge efforts go into developing AI that can play such arcade games as Pac-Man. Programmers continue to use games to test and develop AI, creating new benchmarks for AI while also challenging human assumptions and cognitive abilities. Game design is at heart a cognitive science, Togelius reminds us—when we play or design a game, we plan, think spatially, make predictions, move, and assess ourselves and our performance. By studying how we play and design games, Togelius writes, we can better understand how humans and machines think. AI can do more for game design than providing a skillful opponent. We can harness it to build game-playing and game-designing AI agents, enabling a new generation of AI-augmented games. With AI, we can explore new frontiers in learning and play.
Book Synopsis The Future Of The Video Game Industry, How Emerging Technologies Will Revolutionize The Video Game Industry, Why Esports Have Become Popular, And How To Earn Substantial Money Online by : Dr Harrison Sachs
Download or read book The Future Of The Video Game Industry, How Emerging Technologies Will Revolutionize The Video Game Industry, Why Esports Have Become Popular, And How To Earn Substantial Money Online written by Dr Harrison Sachs and published by . This book was released on 2020-06-26 with total page 74 pages. Available in PDF, EPUB and Kindle. Book excerpt: This essay sheds light on the future of the video game industry and explicates how emerging technologies will revolutionize the video game industry. Moreover, why Esports have become popular is delineated in this essay. Furthermore, how to earn substantial money online so that you can afford to procure your own modern video games is expounded upon in this essay. The future of the video industry will not only be characterized by dynamism as it continues to metaphorically evolve, but will also be eminently auspicious for video game publishers, video game developers, and customers. The future of the video game industry will be more grandiose than ever envisioned, especially as emerging technologies further revolutionize the behemoth video game industry. In other words, the future of the video game industry will not be solely limited to shovelware mobile games pervading the video game industry. "The global gaming market was valued at $151,550,000,000 in 2019 and is expected to reach a value of $256,970,000,000 by 2025, registering a compound annual growth rate of 9.17% over the forecast period of 2020-2025. Game developers across emerging economies are continually striving to enhance gamer's experience, launching, and rewriting codes for diverse console/platforms, such as PlayStation, Xbox, and Windows PC, which are incorporated into one product provided to the gamers through the cloud platform. The emergence of cloud gaming" ("Gaming Market - Growth," n.d.) has helped to substantially drive video game industry growth. In the coming years, cloud gaming, mobile gaming, PC gaming, and even console gaming will become all the more prevalent. "Recent advances in advanced cloud technology have turned the idea of cloud gaming into reality. In cloud gaming, the server, where all the games are stored, does all the computation work, which includes game scene rendering, game logic processing video encoding, and video streaming" ("Gaming Market - Growth," n.d.). The rising popularity of Esports, gaming streams, and gameplay videos have also contributed to the growth of the behemoth video game industry. It stands to preponderantly reason that the future of the video game industry will not only allow the video game industry to reach an unprecedented pinnacle of success, but will also attract more competitors to enter the sizable video game industry. In the coming years, similarly to video streaming subscription services, such as Netflix and Amazon Prime Video, customers will have more video game streaming subscription services available to them with a broader selection of titles to choose from playing. In other words, for a monthly subscription fee of $5-$10 per month, customers will be able to have the option to stream a myriad of video games on their consoles or their PCs. In the coming years, video game streaming subscription services will not be limited to "Xbox Game Pass, PlayStation Now, Geoforce Now" ("The Impact Of," 2019), and Google Stadia. "This new sector is also seen as a serious competitor for the traditional game market" ("The Impact Of," 2019). The traditional game market is no longer the utmost lucrative segment of the sizable video game industry. The future of the video game industry will offer far more to customers than merely just traditional console games. The future of the video game industry will also offer more to gamers than "virtual reality and augmented reality" (Koss, 2020) video game experiences. In 2019, the video game industry generated over $6,300,000,000 in revenue (Koss, 2020) from "augmented reality and virtual reality" (Koss, 2020) video games. Much to the relief of gamers, "companies are busy making virtual reality experiences more consumer-friendly, and it is only a matter of time before both the weight and price of virtual reality headsets drop" (Koss, 2020). Augmented reality video games on the other hand do not require a bulky headset to play and allow gamers to "interact with reality" (Koss, 2020).
Book Synopsis Mobile Gaming in Asia by : Dal Yong Jin
Download or read book Mobile Gaming in Asia written by Dal Yong Jin and published by Springer. This book was released on 2016-07-29 with total page 245 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book analyzes mobile gaming in the Asian context and looks into a hitherto neglected focus of inquiry – a localized mobile landscape, with particular reference to young Asians’ engagement with mobile gaming. This edition focuses not only on the remarkable success of local mobile games, but also on the significance of social milieu in the development of Asian mobile technologies and gaming culture. It analyzes the growth of the current mobile technologies and mobile gaming not as separate but as continuous developments in tandem with the digital economy. It is of interest to both academics and a broader readership from the business, government, and information technology sectors
Book Synopsis Escape the Boring by : Jordan Rivers
Download or read book Escape the Boring written by Jordan Rivers and published by eBookIt.com. This book was released on 2024-04-23 with total page 192 pages. Available in PDF, EPUB and Kindle. Book excerpt: Discover the Thrill of Adventures Right from Your Living Room Imagine transforming your living space into the launchpad for an extraordinary journey of discovery, creativity, and wellness. Escape the Boring: A Sofa Explorer's Guide to Active Living is your indispensable guide to breaking free from the mundane and injecting excitement, adventure, and joy into every day--without stepping outside your front door. Embark on a transformative quest to redefine what it means to live actively, starting from the comfort and familiarity of your own sofa. This guide unveils how a shift in mindset, coupled with simple adjustments to your surroundings, can open up a world of intrigue and new hobbies. Discover the secrets to finding joy in the small things, setting the stage for perpetual adventure, and creating personal spaces that inspire and energise. Dive into the art of indoor gardening, mastering the care of succulents and nurturing an enchanting herb garden, ready to elevate your culinary creations. Speaking of which, explore the rich tapestry of global cuisines from your kitchen, with theme nights that take you on a gustatory journey around the world. But why stop there? Boost your physical and mental well-being by designing a customised no-equipment workout routine, delving into the calming practices of yoga and mindfulness, or unleashing your creativity through art, writing, and music. Escape the Boring doesn't just offer activities; it offers a new way of seeing and interacting with your world, encouraging growth, learning, and happiness in every chapter. From mastering new languages to hosting virtual gatherings, from board games and puzzles to digital voyages and home-based volunteering, this guide offers a plethora of options to keep your days filled with wonder and discovery. And for those looking to contribute positively to our planet, tips on sustainable living from the comfort of your couch will inspire you to make changes that benefit both your home and the wider world. Don't settle for a passive existence. Turn the ordinary into the extraordinary and embark on a thrilling adventure of self-discovery and boundless creativity. Whether you're looking to enhance your personal wellbeing, explore new hobbies, or simply inject some fun into your routine, Escape the Boring: A Sofa Explorer's Guide to Active Living is your ticket to a brighter, more engaged life. Are you ready to redefine what it means to live actively?
Book Synopsis Mastering the Game: by : World Intellectual Property Organization
Download or read book Mastering the Game: written by World Intellectual Property Organization and published by WIPO. This book was released on with total page 378 pages. Available in PDF, EPUB and Kindle. Book excerpt: “Mastering the Game” provides professionals in the videogames industry with practical insights and guidance on legal and business issues related to the use of intellectual property protection in this area. The training material takes the reader through all stages of the game development and distribution process pointing out the role of intellectual property in relation to the various uses of the content.
Book Synopsis The Evolution and Social Impact of Video Game Economics by : Casey B. Hart
Download or read book The Evolution and Social Impact of Video Game Economics written by Casey B. Hart and published by Lexington Books. This book was released on 2017-07-13 with total page 182 pages. Available in PDF, EPUB and Kindle. Book excerpt: Today, consumers of video games spend over $22.4 billion each year; using more complex and multi-layered strategies, game developers attempt to extend the profitability of their products from a simple one-time sale, to continuous engagement with the consumer. The Evolution and Social Impact of Video Game Economics examines paradigmatic changes in the economic structure of the video game industry from a media effects and game design perspective. This book explores how game developers have changed how they engage players in order to facilitate continuous financial transactions. Contributors look from the advent of microtransactions and downloadable content (DLCs) to the impact of planned obsolescence, impulse buying, and emotional control. This collection takes a broad view of the game dynamics and market forces that drive the video game industry, and features international contributors from Asia, Europe, and Australia.
Book Synopsis Making Games for Impact by : Kurt Squire
Download or read book Making Games for Impact written by Kurt Squire and published by MIT Press. This book was released on 2021-10-26 with total page 253 pages. Available in PDF, EPUB and Kindle. Book excerpt: Designing games for learning: case studies show how to incorporate impact goals, build a team, and work with experts to create an effective game. Digital games for learning are now commonplace, used in settings that range from K–12 education to advanced medical training. In this book, Kurt Squire examines the ways that games make an impact on learning, investigating how designers and developers incorporate authentic social impact goals, build a team, and work with experts in order to make games that are effective and marketable. Because there is no one design process for making games for impact—specific processes arise in response to local needs and conditions—Squire presents a series of case studies that range from a small, playable game created by a few programmers and an artist to a multimillion-dollar project with funders, outside experts, and external constraints. These cases, drawn from the Games + Learning + Society Center at the University of Wisconsin–Madison, show designers tackling such key issues as choosing platforms, using data analytics to guide development, and designing for new markets. Although not a how-to guide, the book offers developers, researchers, and students real-world lessons in greenlighting a project, scaling up design teams, game-based assessment, and more. The final chapter examines the commercial development of an impact game in detail, describing the creation of an astronomy game, At Play in the Cosmos, that ships with an introductory college textbook.
Book Synopsis The Economics of Online Gaming by : Andrew Wagner
Download or read book The Economics of Online Gaming written by Andrew Wagner and published by Business Expert Press. This book was released on 2020-02-14 with total page 147 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Economics of Online Gaming covers basic economic concepts, unique economic issues, and general economic themes. This book is made from the connections that the author saw when he compared his experience inside a video game with what he learned through a formal study of economic theory. Set in the Massively Multiplayer Online Role-Playing Game (MMORPG) of Eternal Lands, it follows the true story of Mr. Mind, a gamer who builds a business inside the game world that he calls RICH. This business grows from a small start-up to an unregulated natural monopoly that abuses its market power by intentionally losing money to drive competitors out of business. RICH becomes so influential that it breaks the market process with a unique case of regulatory capture. Through this story, the book demonstrates how economic thinking is absorbed by experimenting inside an online video game. The Economics of Online Gaming covers basic economic concepts, unique economic issues, and general economic themes. Each of these topics begins with the context of a story and continues with an explanation of the economic theory behind it, finishing with a relevant real-world connection. It supports economic theory in an emotional way that cannot be shared through math or charts or graphs. Appendix B provides a comprehensive outline of ideas for teaching and discussion in each chapter.
Download or read book Power Play written by Asi Burak and published by Macmillan + ORM. This book was released on 2017-01-31 with total page 237 pages. Available in PDF, EPUB and Kindle. Book excerpt: The phenomenal growth of gaming has inspired plenty of hand-wringing since its inception--from the press, politicians, parents, and everyone else concerned with its effect on our brains, bodies, and hearts. But what if games could be good, not only for individuals but for the world? In Power Play, Asi Burak and Laura Parker explore how video games are now pioneering innovative social change around the world. As the former executive director and now chairman of Games for Change, Asi Burak has spent the last ten years supporting and promoting the use of video games for social good, in collaboration with leading organizations like the White House, NASA, World Bank, and The United Nations. The games for change movement has introduced millions of players to meaningful experiences around everything from the Israeli-Palestinian conflict to the US Constitution. Power Play looks to the future of games as a global movement. Asi Burak and Laura Parker profile the luminaries behind some of the movement's most iconic games, including former Supreme Court judge Sandra Day O’Connor and Pulitzer-Prize winning authors Nicholas Kristof and Sheryl WuDunn. They also explore the promise of virtual reality to address social and political issues with unprecedented immersion, and see what the next generation of game makers have in store for the future.
