Read Books Online and Download eBooks, EPub, PDF, Mobi, Kindle, Text Full Free.
Gale Business Insights Handbook Of Global Marketing
Download Gale Business Insights Handbook Of Global Marketing full books in PDF, epub, and Kindle. Read online Gale Business Insights Handbook Of Global Marketing ebook anywhere anytime directly on your device. Fast Download speed and no annoying ads. We cannot guarantee that every ebooks is available!
Book Synopsis Gale Business Insights Handbook of Global Marketing by : Miranda Herbert Ferrara
Download or read book Gale Business Insights Handbook of Global Marketing written by Miranda Herbert Ferrara and published by . This book was released on 2013 with total page 352 pages. Available in PDF, EPUB and Kindle. Book excerpt: This series centers on the specific projects, tasks, and activities in which businesspeople currently engage. This volume focuses on the topic of global marketing.
Author :Miranda Herbert Ferrara Publisher :Gale Business Insights Handboo ISBN 13 :9781414499284 Total Pages :0 pages Book Rating :4.4/5 (992 download)
Book Synopsis Gale Business Insights Handbook of Global Marketing by : Miranda Herbert Ferrara
Download or read book Gale Business Insights Handbook of Global Marketing written by Miranda Herbert Ferrara and published by Gale Business Insights Handboo. This book was released on 2013 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Gale Business Insights Handbook Of Global Marketing examines the questions How can a business measure the cost effectiveness of expanding globally 01 How do you build and manage an international brand? and How can I identify new product opportunities in emerging markets? Entries examine such topics as: The 4 Ps (Product, Price, Placement, Promotion) and how the mix differs when youre going global; research strategies for finding actionable intelligence; understanding other business environments; segmenting markets on a global scale; the merits and drawbacks to standardization; and more.PIM31-MAY-1801
Author :Miranda Herbert Ferrara Publisher :Gale Business Insights Handboo ISBN 13 :9781414499314 Total Pages :0 pages Book Rating :4.4/5 (993 download)
Book Synopsis Gale Business Insights Handbook of Social Media Marketing by : Miranda Herbert Ferrara
Download or read book Gale Business Insights Handbook of Social Media Marketing written by Miranda Herbert Ferrara and published by Gale Business Insights Handboo. This book was released on 2013 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Gale Business Insights Handbook Of Social Media Marketing examines the questions What is social media marketing and How can it be used in my business? This volume focuses on building an internal business case for using social media, highlighting its importance, the benefits it can provide, and how to implement a successful strategy and measure its effectiveness. Entries examine such topics as the types of social media and their followers; how to increase discoverability; and how to define and protect your brand; legal challenges with social media, and more.PIM31-MAY-1801
Book Synopsis Gale Business Insights Handbook of Social Media Marketing by : Miranda Herbert Ferrara
Download or read book Gale Business Insights Handbook of Social Media Marketing written by Miranda Herbert Ferrara and published by . This book was released on 2013 with total page 431 pages. Available in PDF, EPUB and Kindle. Book excerpt: This series centers on the specific projects, tasks, and activities in which businesspeople currently engage. This volume focuses on the social aspects of internet marketing.
Book Synopsis Global Marketing by : Carlyle Farrell
Download or read book Global Marketing written by Carlyle Farrell and published by SAGE. This book was released on 2015-09-10 with total page 578 pages. Available in PDF, EPUB and Kindle. Book excerpt: This new textbook introduces students to the essential concepts, theories and perspectives of Global Marketing and these are supported by real-world case studies from North America, Europe and the emerging markets of China, India and Latin America. These emerging markets are given balanced coverage alongside developed markets and the text also includes a dedicated chapter on emerging markets multinationals. Practical in its orientation, the text equips students with the tools needed to make strategic marketing decisions and find solutions in a global business environment. Key features include: A full-colour text design with photos to help bring the content to life and enhance students′ learning ′Spotlight on Research’ and ‘Expand Your Knowledge’, introducing students to some of the seminal scholarly research undertaken in the field ′Real World Challenges’ offering additional engaging practice-led examples to Case Studies in chapters and providing a scenario for students to analyse and reflect upon via questions A companion website (https://study.sagepub.com/farrell) offering a range of instructor and student support materials including PowerPoint slides, a testbank for instructors and quizzes for students
Book Synopsis Emerging Issues in Global Marketing by : James Agarwal
Download or read book Emerging Issues in Global Marketing written by James Agarwal and published by Springer. This book was released on 2018-03-28 with total page 387 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book examines emerging theories, frameworks, and applications of global marketing for the 21st century. It highlights how global marketing is changing in a globalized and digital economy that is fast increasing in complexity and uncertainty. The traditional approach to global marketing is no longer sufficient to address the emerging issues in global markets. Global companies need to challenge traditional assumptions in global marketing in an era of shifting political, cultural, economic, and technological changes. They need to take a fresh look at the contemporary threats and opportunities in markets, institutions, and technology and how they affect entry and expansion strategies through careful re-calibration of the marketing-mix. This book offers new insights for global marketing that addresses these issues. This book should be an ideal resource to both academic scholars and reflective practitioners globally such as CEOs and chief marketing officers as well as government officials and policy makers interested in formulating strategies/policies for global marketing activities in the face of a globalized and digitized economy. This well-crafted research volume is an excellent addition to the growing literature on new trends in international marketing. The authors present the latest insight on the impact of phenomena such as cross-border e-commerce and digital markets, and they discuss new tools for political risk assessment, international branding and more broadly the reconfiguring of marketing-mix strategies – A powerful reminder that the new global market remains a rugged landscape. - Alain Verbeke, McCaig Research Chair in Management and Editor-in-Chief Journal of International Business Studies, University of Calgary, Canada. Emerging trends in institutions, markets, and societies, along with new technological advances, are redefining the scope and strategy in global marketing. Professors Agarwal and Wu have assembled a remarkable collection of cutting-edge topics and issues that capture the shifting paradigm and contemporary developments in the global marketing field. This is an informative and timely resource that makes a valuable contribution, useful for both scholars and business practitioners of global marketing. - Constantine S. Katsikeas, Arnold Ziff Endowed Research Chair in Marketing & International Management, Editor-in-Chief Journal of International Marketing, University of Leeds, UK. This book presents new and cutting-edge thinking at a time when the traditional views of international marketing need to be scrapped. Convergence forces are creating new opportunities as well as threats on a daily basis, and marketing practitioners as well as scholars must be forewarned as well as forearmed on how to deal with these changes. The real growth is coming from the emerging nations, and the theories that provided sufficient insights ten years ago have been completely outmoded by the ever-accelerating rate of innovation and technological change as well as the pressures to address the needs of all of the firm’s relevant stakeholders. The strategic insights provided here are absolutely invaluable. Don’t miss an opportunity to read this book!! - John B. Ford, Professor of Marketing & International Business, Eminent Scholar & Haislip-Rohrer Fellow, Editor-in-Chief, Journal of Advertising Research, Old Dominion University, USA.
Book Synopsis Gale Business Insights Handbook of Cultural Transformation by : Miranda Herbert Ferrara
Download or read book Gale Business Insights Handbook of Cultural Transformation written by Miranda Herbert Ferrara and published by . This book was released on 2013 with total page 339 pages. Available in PDF, EPUB and Kindle. Book excerpt: This series centers on the specific projects, tasks, and activities in which businesspeople currently engage. This volume focuses on the topic of organizational change and corporate culture.
Book Synopsis Handbook on Global Value Chains by : Stefano Ponte
Download or read book Handbook on Global Value Chains written by Stefano Ponte and published by Edward Elgar Publishing. This book was released on 2019 with total page 640 pages. Available in PDF, EPUB and Kindle. Book excerpt: Global value chains (GVCs) are a key feature of the global economy in the 21st century. They show how international investment and trade create cross-border production networks that link countries, firms and workers around the globe. This Handbook describes how GVCs arise and vary across industries and countries, and how they have evolved over time in response to economic and political forces. With chapters written by leading interdisciplinary scholars, the Handbook unpacks the key concepts of GVC governance and upgrading, and explores policy implications for advanced and developing economies alike. p.p1 {margin: 0.0px 0.0px 0.0px 0.0px; font: 10.0px Arial}
Download or read book Global Marketing written by Ilan Alon and published by Routledge. This book was released on 2016-11-10 with total page 714 pages. Available in PDF, EPUB and Kindle. Book excerpt: Global Marketing provides students with a truly international treatment of the key principles that every marketing manager should grasp. International markets present different challenges that require a marketer to think strategically, and apply tools and techniques creatively in order to respond decisively in a fiercely competitive environment. Alon et al. provide students with everything they need to rise to the challenge: Coverage of small and medium enterprises, as well as multinational corporations, where much of the growth in international trade and global marketing has occurred. A shift toward greater consideration of services marketing as more companies move away from manufacturing. A focus on emerging markets to equip students with the skills necessary to take advantage of the opportunities that these rapidly growing regions present. Chapters on social media, innovation, and technology teach students how to incorporate these new tools into their marketing strategy. New material on sustainability, ethics, and corporate social responsibility; key values for any modern business. Short cases and examples throughout the text show students how these principles and techniques are applied in the real world. Longer cases provide instructors and students with rich content for deeper analysis and discussion. Covering key topics not found in competing books, Global Marketing will equip students with the knowledge and confidence they need to become leading marketing managers. A companion website features an instructor’s manual with test questions, as well as additional exercises and examples for in-class use.
Download or read book Handbook of Global Marketing written by and published by . This book was released on 2001 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Global Marketing by : Kate Gillespie
Download or read book Global Marketing written by Kate Gillespie and published by Routledge. This book was released on 2015-07-03 with total page 825 pages. Available in PDF, EPUB and Kindle. Book excerpt: This textbook introduces students to the important concepts of global marketing today, and their managerial implications. Designed to be shorter than many other textbooks, Global Marketing focuses on getting to the point faster. Increasingly, marketing activities must be integrated at a global level. Yet, the enduring influence of culture requires marketers to adapt local strategies in light of cultural differences. Global Marketing takes a similar strategic approach, recognizing the need to address both the forces of globalization and those of localization. Other key features include: Coverage of often overlooked topics, such as the competitive rise of China’s state-owned enterprises; the importance of diasporas as target markets; and the emerging threat to legitimate marketers from transnational criminal organizations A chapter dedicated to understanding global and local competitors, setting the stage for ongoing discussion of both buyers and competitors in an increasingly competitive global marketplace Extensive real-life examples and cases from developed and emerging markets, including insights into the often-overlooked markets of Africa, Latin America, and the Middle East Written in a student-friendly style, previous editions have received praise from both students and instructors. This edition continues to build on this strong foundation, making this the book of choice for students of global marketing classes.
Author :Miranda Herbert Ferrara Publisher :Gale Business Insights Handboo ISBN 13 :9781414499291 Total Pages :0 pages Book Rating :4.4/5 (992 download)
Book Synopsis Gale Business Insights Handbook of Cultural Transformation by : Miranda Herbert Ferrara
Download or read book Gale Business Insights Handbook of Cultural Transformation written by Miranda Herbert Ferrara and published by Gale Business Insights Handboo. This book was released on 2013 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: This series centers on the specific projects, tasks, and activities in which businesspeople currently engage. This volume focuses on the topic of organizational change and corporate culture.
Book Synopsis Global Marketing Strategy by : Susan P. Douglas
Download or read book Global Marketing Strategy written by Susan P. Douglas and published by McGraw-Hill Companies. This book was released on 1995 with total page 584 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author :Richard Sandhusen Publisher :Barrons Educational Series Incorporated ISBN 13 :9780812016321 Total Pages :346 pages Book Rating :4.0/5 (163 download)
Book Synopsis Global Marketing by : Richard Sandhusen
Download or read book Global Marketing written by Richard Sandhusen and published by Barrons Educational Series Incorporated. This book was released on 1994 with total page 346 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Global Marketing by : Johny K. Johansson
Download or read book Global Marketing written by Johny K. Johansson and published by Cognella Academic Publishing. This book was released on 2016-08 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: The New Global Marketing: Local Adaptation for Sustainability and Profit discusses the ways that marketing managers can assess the potential for global expansion and help their firms capitalize on opportunities. The book explores which companies and products should expand internationally, what countries offer the best opportunities, and which marketing plan will lead each product or company to success. The material adapts well-established frameworks to demonstrate how the global marketer can assess company strengths and weaknesses and analyze opportunities and risks in foreign markets. It discusses the proper balance between standardization and localization, and addresses the importance of the "triple" bottom line - environmental sustainability, social fairness, and financial performance. Students also learn about bottom-of-the-pyramid markets, the role of digital global marketing, and the importance of adapting to international political, social, and environmental pressures. Featuring more than twenty original case studies, The New Global Marketing is an excellent introduction to what it really takes to succeed as a global marketer. Written for students with some marketing education and exposure to international business, the book is ideally suited to upper-level business courses and M.B.A. programs.
Book Synopsis Encyclopedia of Major Marketing Strategies by : Matthew Miskelly
Download or read book Encyclopedia of Major Marketing Strategies written by Matthew Miskelly and published by . This book was released on 2019 with total page 500 pages. Available in PDF, EPUB and Kindle. Book excerpt: A continuation of Encyclopedia of Major Marketing Campaigns (1999,2007, 2013), this volume expands its international coverage through its 100 essays covering some of the top global and emerging brands that appeared from 2014 to 2018. Essays are aligned to the strategic marketing framework, ensuring that the marketing strategies covered can easily be utilized in an academic environment as case studies, or illustrative examples often described as "war stories" by professors.
Book Synopsis The SAGE Handbook of International Marketing by : Masaaki Kotabe
Download or read book The SAGE Handbook of International Marketing written by Masaaki Kotabe and published by SAGE. This book was released on 2009-01-30 with total page 570 pages. Available in PDF, EPUB and Kindle. Book excerpt: In an internationally minded and detailed analysis, the contributors seek to examine the state of the art in research in international marketing, with particular emphasis on the conceptual framework and theory development in the field. Looking at new research, formative and fundamental literature and the nature of strategic alliance and global strategy, this timely and comprehensive Handbook offers the reader a compelling examination of the central concerns of marketing for an international community.
