Gale Business Insights Handbook Of Global Marketing

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Gale Business Insights Handbook of Global Marketing

Author : Miranda Herbert Ferrara
Publisher : Gale Business Insights Handboo
ISBN 13 : 9781414499284
Total Pages : 0 pages
Book Rating : 4.4/5 (992 download)

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Book Synopsis Gale Business Insights Handbook of Global Marketing by : Miranda Herbert Ferrara

Download or read book Gale Business Insights Handbook of Global Marketing written by Miranda Herbert Ferrara and published by Gale Business Insights Handboo. This book was released on 2013 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Gale Business Insights Handbook Of Global Marketing examines the questions How can a business measure the cost effectiveness of expanding globally 01 How do you build and manage an international brand? and How can I identify new product opportunities in emerging markets? Entries examine such topics as: The 4 Ps (Product, Price, Placement, Promotion) and how the mix differs when youre going global; research strategies for finding actionable intelligence; understanding other business environments; segmenting markets on a global scale; the merits and drawbacks to standardization; and more.PIM31-MAY-1801

Gale Business Insights Handbook of Global Marketing

Author : Miranda Herbert Ferrara
Publisher :
ISBN 13 : 9781410337573
Total Pages : 352 pages
Book Rating : 4.3/5 (375 download)

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Book Synopsis Gale Business Insights Handbook of Global Marketing by : Miranda Herbert Ferrara

Download or read book Gale Business Insights Handbook of Global Marketing written by Miranda Herbert Ferrara and published by . This book was released on 2013 with total page 352 pages. Available in PDF, EPUB and Kindle. Book excerpt: This series centers on the specific projects, tasks, and activities in which businesspeople currently engage. This volume focuses on the topic of global marketing.

Strauss's Handbook of Business Information

Author : Hal P. Kirkwood
Publisher : Bloomsbury Publishing USA
ISBN 13 :
Total Pages : 365 pages
Book Rating : 4.2/5 (161 download)

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Book Synopsis Strauss's Handbook of Business Information by : Hal P. Kirkwood

Download or read book Strauss's Handbook of Business Information written by Hal P. Kirkwood and published by Bloomsbury Publishing USA. This book was released on 2020-08-24 with total page 365 pages. Available in PDF, EPUB and Kindle. Book excerpt: This new edition of Strauss's guide helps users to find current information for and about businesses of all kinds—both private and public, U.S.-based and international—related to finance, investment, industries, and entrepreneurship. Strauss's Handbook of Business Information is a resource for finding and understanding business information. It contains explanation and instruction on the key facets of business information and provides detailed descriptions of key resources within both broad and specific categories. It can be used as a guide to further understanding the what, how, and why of business information research. The changing arena of business information requires regular updating and awareness. This new edition has been thoroughly updated with three new chapters: Entrepreneurship, Competitive Intelligence, and Corporate Social Responsibility. Other additions of note include subsections on internet and mobile marketing and tax havens and related issues; coverage of new legislation (e.g., Dodd-Frank); and subsections on index funds, investment communities, regulatory bodies and laws, hedge funds, venture capital companies, assessing risks, robo-advisors, and more. The Handbook is for students, faculty, librarians, and information professionals looking to gain a broader and deeper understanding of business information. Anyone needing to gain quick exposure to business information needs and resources for solutions will benefit from the volume as well.

Business Research Handbook

Author : Shimpock
Publisher : Wolters Kluwer
ISBN 13 : 0735552673
Total Pages : 910 pages
Book Rating : 4.7/5 (355 download)

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Book Synopsis Business Research Handbook by : Shimpock

Download or read book Business Research Handbook written by Shimpock and published by Wolters Kluwer. This book was released on 2004-11-23 with total page 910 pages. Available in PDF, EPUB and Kindle. Book excerpt: Business Research Handbook is the best strategic approach to research. It gives you ready-to-adapt strategies that streamline and focus your information search, complete with: Procedures that progressively sift and regroup your research decision points that allow you to evaluate which steps remain The most cost-effective ways to take advantage of today's electronic media resources Efficient ways to retrieve the information your search has located. Easy-to-adapt sample research strategies are found throughout the book to help you confidently and quickly conduct your research in unfamiliar areas. You will find that the Business Research Handbook is designed in a graphic, user-friendly format with easy-to-recognize icons as reference pointers, and extensive lists of sources and material to help you obtain the information you need to: Compile biographical information on key players or parties Investigate potential business partners or competitors Engage in marketing research Compile a company profile Locate expert witnesses and verify credentials And much more.

The SAGE Handbook of International Corporate and Public Affairs

Author : Phil Harris
Publisher : SAGE
ISBN 13 : 147395908X
Total Pages : 729 pages
Book Rating : 4.4/5 (739 download)

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Book Synopsis The SAGE Handbook of International Corporate and Public Affairs by : Phil Harris

Download or read book The SAGE Handbook of International Corporate and Public Affairs written by Phil Harris and published by SAGE. This book was released on 2016-12-06 with total page 729 pages. Available in PDF, EPUB and Kindle. Book excerpt: This new edition of The SAGE Handbook of International Corporate and Public Affairs builds on the success of the first edition (2005) by comprehensively updating and enhancing the material and structure, setting a new standard for the practitioner and student of the global public affairs discipline. The new edition includes increased international coverage of the field, and a strong focus on emerging trends, as well as providing a comprehensive overview of the foundations and key aspects of the discipline. The Handbook is organised into six thematic sections, including a generously-sized section devoted to case studies of public affairs in action: Foundations of PA PA and its relationship to other Key Disciplines Emerging Trends in PA The Regional Development and Application of PA Case Studies of PA in Action Tactical Approaches to Executing PA. Containing contributions from leading experts in the field today, this Handbook is designed to serve the needs of scholars, researchers, students and professionals alike.

Gale Business Insights Handbook of Social Media Marketing

Author : Miranda Herbert Ferrara
Publisher :
ISBN 13 : 9781410337603
Total Pages : 431 pages
Book Rating : 4.3/5 (376 download)

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Book Synopsis Gale Business Insights Handbook of Social Media Marketing by : Miranda Herbert Ferrara

Download or read book Gale Business Insights Handbook of Social Media Marketing written by Miranda Herbert Ferrara and published by . This book was released on 2013 with total page 431 pages. Available in PDF, EPUB and Kindle. Book excerpt: This series centers on the specific projects, tasks, and activities in which businesspeople currently engage. This volume focuses on the social aspects of internet marketing.

Gale Business Insights Handbook of Social Media Marketing

Author : Miranda Herbert Ferrara
Publisher : Gale Business Insights Handboo
ISBN 13 : 9781414499314
Total Pages : 0 pages
Book Rating : 4.4/5 (993 download)

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Book Synopsis Gale Business Insights Handbook of Social Media Marketing by : Miranda Herbert Ferrara

Download or read book Gale Business Insights Handbook of Social Media Marketing written by Miranda Herbert Ferrara and published by Gale Business Insights Handboo. This book was released on 2013 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Gale Business Insights Handbook Of Social Media Marketing examines the questions What is social media marketing and How can it be used in my business? This volume focuses on building an internal business case for using social media, highlighting its importance, the benefits it can provide, and how to implement a successful strategy and measure its effectiveness. Entries examine such topics as the types of social media and their followers; how to increase discoverability; and how to define and protect your brand; legal challenges with social media, and more.PIM31-MAY-1801

Only at Comic-Con

Author : Erin Hanna
Publisher : Rutgers University Press
ISBN 13 : 0813594707
Total Pages : 301 pages
Book Rating : 4.8/5 (135 download)

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Book Synopsis Only at Comic-Con by : Erin Hanna

Download or read book Only at Comic-Con written by Erin Hanna and published by Rutgers University Press. This book was released on 2019-12-13 with total page 301 pages. Available in PDF, EPUB and Kindle. Book excerpt: Only at Comic-Con examines the relationship between exclusivity and the proliferation of media industry promotion at the San Diego Comic-Con, from the convention's founding in 1970 to its current status as a destination for hundreds of thousands of pop culture fans and a hub of Hollywood hype and buzz.

Handbook on Global Value Chains

Author : Stefano Ponte
Publisher : Edward Elgar Publishing
ISBN 13 : 1788113772
Total Pages : 629 pages
Book Rating : 4.7/5 (881 download)

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Book Synopsis Handbook on Global Value Chains by : Stefano Ponte

Download or read book Handbook on Global Value Chains written by Stefano Ponte and published by Edward Elgar Publishing. This book was released on 2019 with total page 629 pages. Available in PDF, EPUB and Kindle. Book excerpt: Global value chains (GVCs) are a key feature of the global economy in the 21st century. They show how international investment and trade create cross-border production networks that link countries, firms and workers around the globe. This Handbook describes how GVCs arise and vary across industries and countries, and how they have evolved over time in response to economic and political forces. With chapters written by leading interdisciplinary scholars, the Handbook unpacks the key concepts of GVC governance and upgrading, and explores policy implications for advanced and developing economies alike. p.p1 {margin: 0.0px 0.0px 0.0px 0.0px; font: 10.0px Arial}

Handbook of Research on Big Data, Green Growth, and Technology Disruption in Asian Companies and Societies

Author : Ordóñez de Pablos, Patricia
Publisher : IGI Global
ISBN 13 : 1799885267
Total Pages : 415 pages
Book Rating : 4.7/5 (998 download)

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Book Synopsis Handbook of Research on Big Data, Green Growth, and Technology Disruption in Asian Companies and Societies by : Ordóñez de Pablos, Patricia

Download or read book Handbook of Research on Big Data, Green Growth, and Technology Disruption in Asian Companies and Societies written by Ordóñez de Pablos, Patricia and published by IGI Global. This book was released on 2021-10-23 with total page 415 pages. Available in PDF, EPUB and Kindle. Book excerpt: The business ecosystem within Asia is undergoing a transformation post COVID-19. Green issues, inclusion, and strategic disruptors in companies and economies have become rising topics in Asian businesses, causing such a change. This has the potential to be an evolution for Asian businesses, creating new business models for economic growth in Asia. The Handbook of Research on Big Data, Green Growth, and Technology Disruption in Asian Companies and Societies presents a rich collection of chapters exploring and discussing the emerging topics, challenges, and success factors in business, big data, innovation, and technology in Asia. This book will explore the changes made in the transition towards greener and sustainable societies and economies. Covering topics including information technologies, open innovation, and green issues, this book is essential for researchers, academicians, students, politicians, policymakers, corporate heads of firms, senior general managers, managing directors, information technology directors and managers, and libraries.

Subject Guide to Books in Print

Author :
Publisher :
ISBN 13 :
Total Pages : 3310 pages
Book Rating : 4.3/5 (91 download)

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Book Synopsis Subject Guide to Books in Print by :

Download or read book Subject Guide to Books in Print written by and published by . This book was released on 1997 with total page 3310 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Business Plans Handbook

Author : Kristin Mallegg
Publisher :
ISBN 13 : 9781410311115
Total Pages : 286 pages
Book Rating : 4.3/5 (111 download)

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Book Synopsis Business Plans Handbook by : Kristin Mallegg

Download or read book Business Plans Handbook written by Kristin Mallegg and published by . This book was released on 2016 with total page 286 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Actual business plans compiled by, and aimed at, entrepreneurs seeking funding for small businesses. Presents sample plans taken from businesses in the manufacturing, retail and service industries which serve as examples of how to approach, structure and compose business plans."--Résumé de l'éditeur.

Handbook of Research on International Business and Models for Global Purpose-Driven Companies

Author : Perez-Uribe, Rafael Ignacio
Publisher : IGI Global
ISBN 13 : 1799849104
Total Pages : 589 pages
Book Rating : 4.7/5 (998 download)

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Book Synopsis Handbook of Research on International Business and Models for Global Purpose-Driven Companies by : Perez-Uribe, Rafael Ignacio

Download or read book Handbook of Research on International Business and Models for Global Purpose-Driven Companies written by Perez-Uribe, Rafael Ignacio and published by IGI Global. This book was released on 2020-11-20 with total page 589 pages. Available in PDF, EPUB and Kindle. Book excerpt: International businesses struggle to be competitive and influential at the global market level. With the new ideas in the management and leadership disciplines, hard skills are losing or are believed to be losing their strategic relevance while soft skills are praised and highly sought after. The Handbook of Research on International Business and Models for Global Purpose-Driven Companies, a pivotal reference source, provides vital research on international business management strategies and applications within internal organizations that allow companies to strategically position themselves for increased success in the global economy. While highlighting topics such as organizational culture, internal communication, and generational workforce, this publication explores leadership disciplines as well as the methods of handling multicultural organizations. This book is ideally designed for entrepreneurs, executives, managers, business professionals, human resource officials, researchers, academicians, and students.

Industrial Arts Index

Author :
Publisher :
ISBN 13 :
Total Pages : 680 pages
Book Rating : 4.:/5 (31 download)

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Book Synopsis Industrial Arts Index by :

Download or read book Industrial Arts Index written by and published by . This book was released on 1920 with total page 680 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Global Marketing Strategy

Author : Susan P. Douglas
Publisher :
ISBN 13 : 9780071132770
Total Pages : 554 pages
Book Rating : 4.1/5 (327 download)

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Book Synopsis Global Marketing Strategy by : Susan P. Douglas

Download or read book Global Marketing Strategy written by Susan P. Douglas and published by . This book was released on 1995 with total page 554 pages. Available in PDF, EPUB and Kindle. Book excerpt: Intended for those taking an advanced course in international marketing, this book deals with issues facing today's global marketing managers. It aims to provide readers with the competitive orientation and strategies necessary for initial market entry, market expansion and global rationalization. The text is supported by numerous real-company examples, as well as six in-depth cases that consider business activities in North America, Europe and Asia.

Managing Customer Value

Author : Bradley Gale
Publisher : Simon and Schuster
ISBN 13 : 143918836X
Total Pages : 453 pages
Book Rating : 4.4/5 (391 download)

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Book Synopsis Managing Customer Value by : Bradley Gale

Download or read book Managing Customer Value written by Bradley Gale and published by Simon and Schuster. This book was released on 2009-11-24 with total page 453 pages. Available in PDF, EPUB and Kindle. Book excerpt: Even today with quality improvement the battle cry of American industry, the quality programs in most companies are limited to "conformance to technical standards," according to quality expert Bradley Gale. While some have ventured a step farther to measure customer satisfaction, few of them, Gale demonstrates, have attempted to track market-perceived "quality" -- how buyers select among competing suppliers, why orders are won or lost, and which competitors are succeeding in which market segments. Using cases including Milliken & Company; AT&T, United Van Lines, and Gillette, Gale shows how leading-edge companies have gone beyond the minimal achievements of conformance quality and customer satisfaction to focus on the third, higher stage, "market-perceived quality versus competitors" and aspire to an emerging fourth stage, "true strategic management." Drawing on his extensive research at AT&T, Johnson & Johnson, Parke-Davis, and other world-class companies, Gale provides new metrics for market-perceived quality that are straightforward and easy to interpret. His set of seven integrative tools for customer value analysis makes up the heart of the "war room wall" to help guide business-unit teams in their effort to outperform competitors in satisfying customers. The great value of these tools is that they are derived from a future-oriented strategic navigation system that tracks competitive information and market-perceived quality. Learning to master this system accelerates customer satisfaction from a slogan to a science and leads ultimately to true strategic management -- the fourth stage of Total Quality Management. The processes described in this book provide an insider's perspective on the criteria of the Baldrige Award. Bradley Gale's insights and innovative methods for defining, measuring, and improving market-perceived quality will create an entirely new thrust for the worldwide quality movement.

Encyclopedia of Major Marketing Strategies

Author : Matthew Miskelly
Publisher :
ISBN 13 : 9781410389336
Total Pages : 500 pages
Book Rating : 4.3/5 (893 download)

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Book Synopsis Encyclopedia of Major Marketing Strategies by : Matthew Miskelly

Download or read book Encyclopedia of Major Marketing Strategies written by Matthew Miskelly and published by . This book was released on 2019 with total page 500 pages. Available in PDF, EPUB and Kindle. Book excerpt: A continuation of Encyclopedia of Major Marketing Campaigns (1999,2007, 2013), this volume expands its international coverage through its 100 essays covering some of the top global and emerging brands that appeared from 2014 to 2018. Essays are aligned to the strategic marketing framework, ensuring that the marketing strategies covered can easily be utilized in an academic environment as case studies, or illustrative examples often described as "war stories" by professors.