Gabinetes de comunicación on line. Claves para generar información corporativa en la red

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Author :
Publisher : Comunicacion Social
ISBN 13 : 8496082784
Total Pages : 162 pages
Book Rating : 4.4/5 (96 download)

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Book Synopsis Gabinetes de comunicación on line. Claves para generar información corporativa en la red by : Berta García Orosa

Download or read book Gabinetes de comunicación on line. Claves para generar información corporativa en la red written by Berta García Orosa and published by Comunicacion Social. This book was released on 2009-09-15 with total page 162 pages. Available in PDF, EPUB and Kindle. Book excerpt: Este libro nos descubre cómo construir un gabinete de comunicación on line a través del análisis de las salas de prensa y de la descripción y propuesta de usos concretos de los recursos técnicos. Es un momento importante para las grandes organizaciones, pero también la ocasión para que aquellas con menos recursos tengan presencia ante la opinión pública a través de la red. Aunque somos conscientes de la interrelación de diferentes públicos en internet y de la necesidad de «conversar» con todos ellos, centramos esta obra en una de las funciones básicas del gabinete: la relación con los periodistas. Con este objetivo pretendemos: —Dar a conocer a los dircom de entidades pequeñas y grandes lo que se está haciendo en comunicación organizacional en internet. —Ofrecer las claves técnicas fundamentales para construir un gabinete de comunicación on line, siempre desde el punto de vista de la comunicación organizacional. Tras contextualizar lo que es un gabinete de comunicación y su situación en los sistemas comunicativos en la actualidad, —se definen los gabinetes on line. —se ofrece una panorámica de la situación actual en la red. —las claves para crearlo y utilizarlo. —la descripción y análisis de cada uno de los instrumentos. —las soluciones técnicas para implementarlos y las ventajas e inconvenientes en cada caso.

Media and Metamedia Management

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Author :
Publisher : Springer
ISBN 13 : 3319460684
Total Pages : 514 pages
Book Rating : 4.3/5 (194 download)

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Book Synopsis Media and Metamedia Management by : Francisco Campos Freire

Download or read book Media and Metamedia Management written by Francisco Campos Freire and published by Springer. This book was released on 2016-11-21 with total page 514 pages. Available in PDF, EPUB and Kindle. Book excerpt: Media and Metamedia Management has contributions from seven prestigious experts, who offer their expertise and the view from their vantage point on communication, journalism, advertising, audiovisual, and corporate, political, and digital communication, paying special attention to the role of new technologies, the Internet and social networks, also from an ethics and legal dimension. A total of 118 authors belonging to 31 universities from Spain, Portugal, England and Ecuador have contributed to this book edited, coordinated and introduced by professors Francisco Campos-Freire and Xosé López-García, from the University of Santiago de Compostela, José Rúas-Araújo, from the University of Vigo, and Valentín A. Martínez-Fernández, from the University of A Coruña. Readers may also enjoy 66 articles, grouped into diverse chapters, on Journalism and cyberjournalism, audiovisual sector and media economy, corporate and institutional communication, and new media and metamedia.

Strategic Management

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Publisher : Prentice Hall
ISBN 13 : 9780136015703
Total Pages : 0 pages
Book Rating : 4.0/5 (157 download)

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Book Synopsis Strategic Management by : Fred R. David

Download or read book Strategic Management written by Fred R. David and published by Prentice Hall. This book was released on 2009 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: KEY BENFIT:David's Strategic Managementoffers a skills-oriented, practitioner perspective that has been updated with modern cases to reflect current research and strategy. This text covers strategy formulation issues such as business ethics, global vs. domestic operations, vision/mission, matrix analysis, partnering, joint venturing, competitive analysis, and includes a brand new cohesion case on the Walt Disney Company. For management professionals, small business owners and others involved in business.

The Future of Tourism

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Publisher : Springer
ISBN 13 : 3319899414
Total Pages : 343 pages
Book Rating : 4.3/5 (198 download)

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Book Synopsis The Future of Tourism by : Eduardo Fayos-Solà

Download or read book The Future of Tourism written by Eduardo Fayos-Solà and published by Springer. This book was released on 2018-08-22 with total page 343 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book presents the foundations for the future of tourism in a structured and detailed format. The who-is-who of tourism intelligence has collaborated to present a definitive blueprint for tourism reflecting the role of science, market institutions, and governance in its innovation and sustainability. The book adopts a comprehensive approach, exploring recent research and the latest developments in practice to inform the reader about instruments and actions that can shape a successful future for tourism. Broad in scope, the book incorporates the perspectives of leading tourism academics, as well as the views of tourism entrepreneurs, destination managers, government officials, and civil leaders. The book is divided into three parts, the first of which addresses the scientific facets of innovation, analyzing the challenges and opportunities that technology provides for organic and disruptive developments in tourism, which will shape its future. In turn, the second part examines socio-cultural paradigms – with a view to dismantling traditional barriers to innovation. It also explores the role of heritage and the ethics of inclusiveness as drivers for sustainable tourism. The third part investigates new ways and means in governance and policy making for tourism. It introduces advances such as strategic positioning, symbiotic partnerships, and innovative management, and closes by presenting governance frameworks for an inclusive and sustainable future of tourism.

Object - Oriented Modeling And Design With Uml, 2/E

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Publisher : Pearson Education India
ISBN 13 : 9788131711064
Total Pages : 508 pages
Book Rating : 4.7/5 (11 download)

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Book Synopsis Object - Oriented Modeling And Design With Uml, 2/E by : Michael Blaha

Download or read book Object - Oriented Modeling And Design With Uml, 2/E written by Michael Blaha and published by Pearson Education India. This book was released on 2007-09 with total page 508 pages. Available in PDF, EPUB and Kindle. Book excerpt: The revision offers a crisp, clear explanation of the basics of object-oriented thinking via UML models, then presents a process for applying these principles to software development, including C++, Java, and relational databases. An integrated case study threads throughout the book, illustrating key ideas as well as their application.

REQUIREMENTS ENGINEERING: A GOOD PRACTICE GUIDE

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Author :
Publisher : John Wiley & Sons
ISBN 13 :
Total Pages : 0 pages
Book Rating : 4./5 ( download)

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Book Synopsis REQUIREMENTS ENGINEERING: A GOOD PRACTICE GUIDE by : Ian Sommerville

Download or read book REQUIREMENTS ENGINEERING: A GOOD PRACTICE GUIDE written by Ian Sommerville and published by John Wiley & Sons. This book was released on 2009 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Market_Desc: Software Designers/Developers and Systems Analysts, Managers/Engineers of Organizational Process Improvement Programmers. Special Features: · Reputable and authoritative authors.· Written in a clear and easy to read format, packed full of jargon-free and unthreatening advice.· Structured as FAQs (questions and answers) - an ideal format for busy practitioners.· Cover quotes from leading software gurus. About The Book: Requirements Engineering is a new term for an old problem, in the past known as Systems Analysis (and also Knowledge Elicitation). Requirements constitute the earliest phase of the software development cycle. Requirements are precise statements that reflect the needs of customers and users of an intended computer system, e.g. a word processor must include a spell-checker, security access is to be given to authorized personnel only, updates to customer information must be made every 10 seconds.Requirements engineering is being recognized as increasingly important - no other aspect of software engineering has enjoyed as much growth in recent years. More and more organizations are either improving their requirements engineering process or thinking about doing so.

Working with Specialized Language

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Publisher : Routledge
ISBN 13 : 1134560672
Total Pages : 257 pages
Book Rating : 4.1/5 (345 download)

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Book Synopsis Working with Specialized Language by : Lynne Bowker

Download or read book Working with Specialized Language written by Lynne Bowker and published by Routledge. This book was released on 2002-09-26 with total page 257 pages. Available in PDF, EPUB and Kindle. Book excerpt: Working with Specialized Language: a practical guide to using corpora introduces the principles of using corpora when studying specialized language. The resources and techniques used to investigate general language cannot be easily adopted for specialized investigations. This book is designed for users of language for special purposes (LSP). Providing guidelines and practical advice, it enables LSP users to design, build and exploit corpus resources that meet their specialized language needs. Highly practical and accessible, the book includes exercises, a glossary and an appendix describing relevant resources and corpus-analysis software. Working with Specialized Language is ideal for translators, technical writers and subject specialists who are interested in exploring the potential of a corpus-based approach to teaching and learning LSP.

Disabled Widows

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Publisher :
ISBN 13 :
Total Pages : 30 pages
Book Rating : 4.:/5 (319 download)

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Book Synopsis Disabled Widows by : Donald T. Ferron

Download or read book Disabled Widows written by Donald T. Ferron and published by . This book was released on 1972 with total page 30 pages. Available in PDF, EPUB and Kindle. Book excerpt: Report and compilation of statistical tables resulting from a survey of the handicapped (disabled person), undertaken in 1966 by the social security administration, on demographic aspects and health-related characteristics of handicapped widowed married women in the USA, together with information on their eligibility to receive disability benefits.

Consumer Action Handbook, 2010 Edition

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Publisher : GPO FCIC
ISBN 13 : 9781612210001
Total Pages : 176 pages
Book Rating : 4.2/5 (1 download)

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Book Synopsis Consumer Action Handbook, 2010 Edition by : U.S. Services Administration

Download or read book Consumer Action Handbook, 2010 Edition written by U.S. Services Administration and published by GPO FCIC. This book was released on 2010 with total page 176 pages. Available in PDF, EPUB and Kindle. Book excerpt: Use this guide to get help with consumer purchases, problems and complaints. Find consumer contacts at hundreds of companies and trade associations; local, state, and federal government agencies; national consumer organizations; and more.

Strategic Communication for Non-Profit Organisations

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Publisher : Vernon Press
ISBN 13 : 1622736516
Total Pages : 308 pages
Book Rating : 4.6/5 (227 download)

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Book Synopsis Strategic Communication for Non-Profit Organisations by : Evandro Oliveira

Download or read book Strategic Communication for Non-Profit Organisations written by Evandro Oliveira and published by Vernon Press. This book was released on 2019-03-28 with total page 308 pages. Available in PDF, EPUB and Kindle. Book excerpt: Communication in the public sphere as well as within organizational contexts has attracted the interest of researchers over the past century. Current forms of citizen engagement and community development, partly enabled through digital communication, have further enhanced the visibility and relevance of non-profit communication. These are performed by the civil society, which is 'the organized expression of the values and interests of society' (Castells, 2008) in the public sphere. Non-profit communication feeds the public sphere as 'the discursive processes in a complex network of persons, institutionalized associations and organizations,' whereas those 'discourses are a civilized way of disagreeing openly about essential matters of common concern' (Jensen, 2002). Despite the relevance in the public sphere, non-profit communication was never properly defined within communication research. The aim of the present book is to offer an overview and report on Strategic Communication for Non-Profit-Organisations and the Challenges and Alternative Approaches. Considering the assumption that a key principle of strategic communication is the achievement of organisational goals, the majority of research developed in the field has used business environments to develop theories, models, empirical insights and case studies. Here, we take a step towards new approaches centred on the concept of non-profit in various dimensions and from various perspectives, showing the diversity and complexity around this subject and at the same time the need of further theoretical and empirical work that provides frameworks and also tools for further understanding of the phenomena.

Business Process Management

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Publisher : Springer
ISBN 13 : 3642284094
Total Pages : 474 pages
Book Rating : 4.6/5 (422 download)

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Book Synopsis Business Process Management by : Michael Glykas

Download or read book Business Process Management written by Michael Glykas and published by Springer. This book was released on 2012-09-18 with total page 474 pages. Available in PDF, EPUB and Kindle. Book excerpt: Business Process Management (BPM) has been in existence for decades. It uses, complements, integrates and extends theories, methods and tools from other scientific disciplines like: strategic management, information technology, managerial accounting, operations management etc. During this period the main focus themes of researchers and professionals in BPM were: business process modeling, business process analysis, activity based costing, business process simulation, performance measurement, workflow management, the link between information technology and BPM for process automation etc. More recently the focus moved to subjects like Knowledge Management, Enterprise Resource Planning (ERP) Systems, Service Oriented Architectures (SOAs), Process Intelligence (PI) and even Social Networks. In this collection of papers we present a review of the work and the outcomes achieved in the classic BPM fields as well as a deeper insight on recent advances in BPM. We present a review of business process modeling and analysis and we elaborate on issues like business process quality and process performance measurement as weel as their link to all other organizational aspects like human resources management, strategy, information technology (being SOA, PI or ERP), other managerial systems, job descriptions etc. We also present recent advances to BPR tools with special focus on information technology, workflow, business process modeling and human resources management tools. Other chapters elaborate on the aspect of business process and organizational costing and their relationship to business process analysis, organizational change and reorganization. In the final chapters we present some new approaches that use fuzzy cognitive maps and a recently developed software tool for scenario creation and simulation in strategic management, business process management, performance measurement and social networking. The audience of this book is quite wide. The first chapters can be read by professionals, academics and students who want to get some basic insight into the BPM field whereas the remaining present more elaborate and state of the art concepts methodologies and tools for an audience of a more advanced level.

Introduction to Neurolinguistics

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Publisher : John Benjamins Publishing
ISBN 13 : 9027293449
Total Pages : 226 pages
Book Rating : 4.0/5 (272 download)

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Book Synopsis Introduction to Neurolinguistics by : Elisabeth Ahlsén

Download or read book Introduction to Neurolinguistics written by Elisabeth Ahlsén and published by John Benjamins Publishing. This book was released on 2006-07-19 with total page 226 pages. Available in PDF, EPUB and Kindle. Book excerpt: This introduction to neurolinguistics is intended for anybody who wants to acquire a grounding in the field. It was written for students of linguistics and communication disorders, but students of psychology, neuroscience and other disciplines will also find it valuable. The introductory section presents the theories, models and frameworks underlying modern neurolinguistics. Then the neurolinguistic aspects of different components of language – phonology, morphology, lexical semantics, and semantics-pragmatics in communication – are discussed. The third section examines reading and writing, bilingualism, the evolution of language, and multimodality. The book also contains three resource chapters, one on techniques for investigating the brain, another on modeling brain functions, and a third that introduces the basic concepts of neuroanatomy and neurophysiology. This text provides an up-to-date linguistic perspective, with a special focus on semantics and pragmatics, evolutionary perspectives, neural network modeling and multimodality, areas that have been less central in earlier introductory works.

Event Studies

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Publisher : Routledge
ISBN 13 : 1317481607
Total Pages : 514 pages
Book Rating : 4.3/5 (174 download)

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Book Synopsis Event Studies by : Donald Getz

Download or read book Event Studies written by Donald Getz and published by Routledge. This book was released on 2016-02-22 with total page 514 pages. Available in PDF, EPUB and Kindle. Book excerpt: Event Studies is the only book devoted to developing knowledge and theory about planned events. It focuses on event planning and management, outcomes, the experience of events and the meanings attached to them, the dynamic processes shaping events and why people attend them. This title draws from a large number of foundation disciplines and closely related professional fields, to foster interdisciplinary theory focused on planned events. It brings together important discourses on events including event management, event tourism, and the study of events within various disciplines that are able to shed light on the roles, importance and impacts of events in society and culture. New to this edition: New sections on social and intangible influences, consumer psychology and legal environment, planning and policy framework to reflect recent developments in the field Extended coverage of philosophy and research methods and how they can best be used in event studies; social media as a marketing tool; and the class and cultural influences of events New and additional case studies throughout the book from a wide range of international events Companion website to include PowerPoint slides and updated Instructor’s Manual including suggested lecture outlines and sequence, quizzes per chapter and essay questions.

Before Your Diet

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Publisher : Wolfgang Manuel Kellert de Villegas
ISBN 13 : 9789990586596
Total Pages : 156 pages
Book Rating : 4.5/5 (865 download)

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Book Synopsis Before Your Diet by : Wolfgang Manuel Kellert

Download or read book Before Your Diet written by Wolfgang Manuel Kellert and published by Wolfgang Manuel Kellert de Villegas. This book was released on 2017-04-25 with total page 156 pages. Available in PDF, EPUB and Kindle. Book excerpt: If you need a health coach, read this first. If you are a health coach, give this book to your client before your first session. There are some things you really need to know before your diet!

The ʻOpus Majus' of Roger Bacon

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Publisher :
ISBN 13 :
Total Pages : 608 pages
Book Rating : 4.F/5 ( download)

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Book Synopsis The ʻOpus Majus' of Roger Bacon by : Roger Bacon

Download or read book The ʻOpus Majus' of Roger Bacon written by Roger Bacon and published by . This book was released on 1897 with total page 608 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Be Your Own Brand

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Publisher : Berrett-Koehler Publishers
ISBN 13 : 1605098116
Total Pages : 158 pages
Book Rating : 4.6/5 (5 download)

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Book Synopsis Be Your Own Brand by : David McNally

Download or read book Be Your Own Brand written by David McNally and published by Berrett-Koehler Publishers. This book was released on 2010-12-13 with total page 158 pages. Available in PDF, EPUB and Kindle. Book excerpt: In this second edition of their classic book on personal brand, David McNally and Karl Speak show that developing a personal brand is not about constructing a contrived image. Rather, it is a process of discovering who you really are and what you aspire to be. The hallmark insight of this new edition is that the best way to establish a strong and memorable brand is to make a positive difference in the lives of others through making lasting impressions that build trusting relationships. McNally and Speak take you through the process of identifying the key components of your brand, conveying that brand to the world, checking how closely your brand aligns with important relationships in your life—particularly the one with your employer—and assessing your progress along the way. This thoroughly revised and updated edition features new material on how to use social media to build a powerful personal brand and case studies of individuals whose personal brands have changed the world.

Event Tourism

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Publisher :
ISBN 13 : 9781882345601
Total Pages : 0 pages
Book Rating : 4.3/5 (456 download)

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Book Synopsis Event Tourism by : Donald Getz

Download or read book Event Tourism written by Donald Getz and published by . This book was released on 2013 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: