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Author :
Publisher :
ISBN 13 :
Total Pages : 8 pages
Book Rating : 4.:/5 (17 download)
Download or read book Copy Righter written by and published by . This book was released on 2017 with total page 8 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Henry Wheaton
Publisher :
ISBN 13 :
Total Pages : 186 pages
Book Rating : 4.3/5 (91 download)
Download or read book Report of the Copy-right Case of Wheaton V. Peters written by Henry Wheaton and published by . This book was released on 1834 with total page 186 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Robert W. Bly
Publisher : Holt Paperbacks
ISBN 13 : 1429900156
Total Pages : 431 pages
Book Rating : 4.4/5 (299 download)
Download or read book The Copywriter's Handbook written by Robert W. Bly and published by Holt Paperbacks. This book was released on 2007-04-01 with total page 431 pages. Available in PDF, EPUB and Kindle. Book excerpt: The classic guide to copywriting, now in an entirely updated third edition This is a book for everyone who writes or approves copy: copywriters, account executives, creative directors, freelance writers, advertising managers . . . even entrepreneurs and brand managers. It reveals dozens of copywriting techniques that can help you write ads, commercials, and direct mail that are clear, persuasive, and get more attention—and sell more products. Among the tips revealed are • eight headlines that work—and how to use them • eleven ways to make your copy more readable • fifteen ways to open a sales letter • the nine characteristics of successful print ads • how to build a successful freelance copywriting practice • fifteen techniques to ensure your e-mail marketing message is opened This thoroughly revised third edition includes all new essential information for mastering copywriting in the Internet era, including advice on Web- and e-mail-based copywriting, multimedia presentations, and Internet research and source documentation, as well as updated resources. Now more indispensable than ever, The Copywriter's Handbook remains the ultimate guide for people who write or work with copy. "I don't know a single copywriter whose work would not be improved by reading this book." —David Ogilvy
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Author : B. M.
Publisher :
ISBN 13 :
Total Pages : 4 pages
Book Rating : 4.0/5 (21 download)
Download or read book Summary of the arguments respecting Copy-right. [Signed, B. M.] written by B. M. and published by . This book was released on 1814 with total page 4 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Bryan Eisenberg
Publisher :
ISBN 13 : 9780971476998
Total Pages : 0 pages
Book Rating : 4.4/5 (769 download)
Download or read book Persuasive Online Copywriting written by Bryan Eisenberg and published by . This book was released on 2003 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Writing for the web. Web word wizardry. Web writing that works. What does that mean? Your online copy must persuade - it's integral to getting your visitors or readers to register, subscribe, qualify as leads, and yes, even buy from you. It's writing that must earn its keep. And to effectively manage the quality of your online writing, you need to understand what works, why it works and how to make it work better for you.Whether you are the marketer responsible for the bottom line or the writer creating the copy, Persuasive Online Copywriting provides the tools you need to get results.Bryan Eisenberg, Jeffery Eisenberg and Lisa T. Davis are Future Now, Inc., an agency Specializing in online conversion since 1998. In addition to offering seminars and workshops, the trio's publications include The Marketer's Commom Sense Guide to E-Metrics, an ROI Marketing column for ClickZ and GrokDotCom.
Author : Ash Ambirge
Publisher : Penguin
ISBN 13 : 0525540334
Total Pages : 306 pages
Book Rating : 4.5/5 (255 download)
Download or read book The Middle Finger Project written by Ash Ambirge and published by Penguin. This book was released on 2020-02-11 with total page 306 pages. Available in PDF, EPUB and Kindle. Book excerpt: Fresh, funny, and fearless, The Middle Finger Project is a point-by-point primer on how to get unstuck, slay imposter syndrome, trust in your own worth and ability, and become a strong, capable, wonderful, weird, brilliant, ballsy, unfuckwithable YOU. "Don't worry, this isn't a book about God, nor is it a book about Ryan Gosling (second in command). But it is a book about authority and becoming your own." --Ash Ambirge After a string of dead-end jobs and a death in the family, Ash Ambirge was down to her last $26 and sleeping in a Kmart parking lot when she faced the truth: No one was coming to her rescue. It was up to her to appoint herself. That night led to what eventually became a six-figure freelance career as a sought-after marketing and copywriting consultant, all while sipping coffee from her front porch in Costa Rica. She then launched The Middle Finger Project, a blog and online course hub, which has provided tens of thousands of young "women who disobey" with the tools and mindset to give everyone else's expectations the finger and get on your own path to happiness, wealth, independence, and adventure. In her first book, Ash draws on her unconventional personal story to offer a fun, bracing, and occasionally potty-mouthed manifesto for the transformative power of radical self-reliance. Employing the signature wit and wordsmithing she's used to build an avid following, she offers paradigm-shifting advice along the lines of: • The best feeling in the world is knowing who you are and what you're capable of doing. • Life circumstances are not life sentences. If a Scranton girl who grew up in a trailer park can make it, so can you. • What you believe about yourself will either murder your chances or save your life. So why not believe something good? • You don't need a high-ranking job title to be authorized to contribute. You just need to contribute. • Be your own authority. Authority only works as long as you trust that someone smarter than you is making the rules. • The way you become a force is by being the most radically real version of yourself that you can be. • You only have 12 fucks a day to give, so use them wisely.
Author : Roger Horberry
Publisher : Pearson UK
ISBN 13 : 0273742221
Total Pages : 162 pages
Book Rating : 4.2/5 (737 download)
Download or read book Brilliant Copywriting written by Roger Horberry and published by Pearson UK. This book was released on 2010-04-08 with total page 162 pages. Available in PDF, EPUB and Kindle. Book excerpt: If you’ve ever struggled to craft a persuasive message that really hits the spot you’ll know it’s harder than it looks. Wouldn’t it be helpful to have an expert on hand to give you tips and tricks? Someone who could pass on their knowledge and know-how? Someone who told you how the professionals really do it? Well, that’s exactly what this book does for aspiring copywriters. Think of it as a rocket-assisted launch for your writing career. Brilliant Copywriting is packed with practical techniques to help anyone who works with words to improve their writing. It lifts the lid on the world of professional copywriting to reveal the trade secrets of top-notch practitioners. It’s the book every copywriter wants when they start out, full of facts, details and insights that normally take years to acquire. It will also be invaluable for anyone who works with words in pretty much any industry.
Author : Tait Ischia
Publisher : Scribe Publications
ISBN 13 : 1922586803
Total Pages : 70 pages
Book Rating : 4.9/5 (225 download)
Download or read book Copywrong to Copywriter written by Tait Ischia and published by Scribe Publications. This book was released on 2023-01-10 with total page 70 pages. Available in PDF, EPUB and Kindle. Book excerpt: If you feel like you’ve got the wrong tone of voice, don’t understand the ins-and-outs of grammar, or just don’t feel confident writing about yourself without sounding like an idiot, read this book. Copywriter Tait Ischia is brief and to the point in an interesting and engaging way. Which is exactly what you want the words on your website/marketing stuff/professional bio to be too, right? Feel confident in what you say and how you say it when you put fingers to the keyboard. Waffling on should really be reserved for weekend breakfast.
Author :
Publisher :
ISBN 13 :
Total Pages : 256 pages
Book Rating : 4.3/5 (91 download)
Download or read book The Writer written by and published by . This book was released on 1909 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : William Henry Hills
Publisher :
ISBN 13 :
Total Pages : 592 pages
Book Rating : 4.0/5 (957 download)
Download or read book The Writer written by William Henry Hills and published by . This book was released on 1907 with total page 592 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author :
Publisher :
ISBN 13 :
Total Pages : 1126 pages
Book Rating : 4.3/5 ( download)
Download or read book The Central Law Journal written by and published by . This book was released on 1889 with total page 1126 pages. Available in PDF, EPUB and Kindle. Book excerpt: Vols. 65-96 include "Central law journal's international law list."
Author :
Publisher :
ISBN 13 :
Total Pages : 2472 pages
Book Rating : 4.:/5 ( download)
Download or read book The Federal Cases written by and published by . This book was released on 1894 with total page 2472 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : January Black
Publisher : Iijima Press
ISBN 13 : 9781955342025
Total Pages : 206 pages
Book Rating : 4.3/5 (42 download)
Download or read book After Her written by January Black and published by Iijima Press. This book was released on 2021-04-30 with total page 206 pages. Available in PDF, EPUB and Kindle. Book excerpt: - to the women who walk this world, for the men who've let them walk out of theirs.
Author :
Publisher :
ISBN 13 :
Total Pages : 830 pages
Book Rating : 4.U/5 (183 download)
Download or read book The Writer's Digest written by and published by . This book was released on 1921 with total page 830 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Maria Veloso
Publisher : AMACOM
ISBN 13 : 0814432522
Total Pages : 322 pages
Book Rating : 4.8/5 (144 download)
Download or read book Web Copy That Sells written by Maria Veloso and published by AMACOM. This book was released on 2013-02-15 with total page 322 pages. Available in PDF, EPUB and Kindle. Book excerpt: Just as technology is constantly evolving, author Maria Veloso approaches marketing communication from a posture of newer, faster, and more effective techniques. Veloso provides both timeless and cutting-edge methods to help content marketers achieve phenomenal success. With the rise of social networks, “Twitterized” attention spans, and new forms of video content, marketers’ online sales techniques need an upgrade. In Web Copy That Sells, you’ll gain tips for: crafting attention-grabbing, clickable, and actionable content; learn how to streamline key messages down to irresistible “cyber bites” for highly targeted Facebook ads and interactive web banners; discover the latest psychological tactics that compel customers to buy; and learn how to write video scripts that sell. Whether your focus is on web copy, email campaigns, social media, or any of the other latest and greatest opportunities for lead generation through digital marketing communication, these tips will help you pack a fast, powerful, sales-generating punch.
Author : Ian Atkinson
Publisher : Much-in-Little
ISBN 13 : 9781907794261
Total Pages : 96 pages
Book Rating : 4.7/5 (942 download)
Download or read book Copy Righter written by Ian Atkinson and published by Much-in-Little. This book was released on 2012-12-18 with total page 96 pages. Available in PDF, EPUB and Kindle. Book excerpt: Copy. Righter. is the ‘go to’ guide on contemporary, compelling copywriting – for junior copywriters, senior copywriters, marketers, advertisers, small Business owners and big brand clients. It shows you how to write great copy in every print and digital medium. How to win hearts and minds. When to employ devious copy tricks to captivate your reader. And what we can learn from Aristotle, Deal Or No Deal and a fibbing gorilla. As well as copy craft, the book explores how to develop exciting concepts, how to minimise amends and the psychology of persuasion. And – with great copywriting in great demand – there’s never been a better time to discover how to influence people using nothing more than the words on a page or screen.
Author : Claude C. Hopkins
Publisher : David De Angelis
ISBN 13 :
Total Pages : 90 pages
Book Rating : 4.2/5 (22 download)
Download or read book Scientific advertising written by Claude C. Hopkins and published by David De Angelis. This book was released on 2022-09-06 with total page 90 pages. Available in PDF, EPUB and Kindle. Book excerpt: The time has come when advertising has in some hands reached the status of a science. It is based on fixed principles and is reasonably exact. The causes and effects have been analyzed until they are well understood. The correct methods of procedure have been proved and established. We know what is most effective, and we act on basic laws. Advertising, once a gamble, has thus become, under able direction, one of the safest business ventures. Certainly, no other enterprise with comparable possibilities need involve so little risk. Therefore, this book deals, not with theories and opinions, but with well-proved principles and facts. It is written as a text book for students and a safe guide for advertisers. Every statement has been weighed. The book is confined to established fundamentals. If we enter any realms of uncertainty we shall carefully denote them. The present status of advertising is due to many reasons. Much national advertising has long been handled by large organizations known as advertising agencies. Some of these agencies, in their hundreds of campaigns, have tested and compared the thousands of plans and ideas. The results have been watched and recorded, so no lessons have been lost. Such agencies employ a high grade of talent. None but able and experienced men can meet the requirements in national advertising. Working in cooperation, learning from each other and from each new undertaking, some of these men develop into masters. Individuals may come and go, but they leave their records and ideas behind them. These become a part of the organization's equipment, and a guide to all who follow. Thus, in the course of decades, such agencies become storehouses of advertising experiences, proved principles, and methods. The larger agencies also come into intimate contact with experts in every department of business. Their clients are usually dominating concerns. So they see the results of countless methods and polices. They become a clearing house for everything pertaining to merchandising. Nearly every selling question which arises in business is accurately answered by many experiences. Under these conditions, where they long exist, advertising and merchandising become exact sciences. Every course is charted. The compass of accurate knowledge directs the shortest, safest, cheapest course to any destination. We learn the principles and prove them by repeated tests. This is done through keyed advertising, by traced returns, largely by the use of coupons. We compare one way with many others, backward and forward, and record the results. When one method invariably proves best, that method becomes a fixed principle.
