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Fuzzy Methods For Customer Relationship Management And Marketing Applications And Classifications
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Book Synopsis Fuzzy Methods for Customer Relationship Management and Marketing: Applications and Classifications by : Meier, Andreas
Download or read book Fuzzy Methods for Customer Relationship Management and Marketing: Applications and Classifications written by Meier, Andreas and published by IGI Global. This book was released on 2012-01-31 with total page 388 pages. Available in PDF, EPUB and Kindle. Book excerpt: "This book explores the possibilities and advantages created by fuzzy methods through the presentation of thorough research and case studies"--Provided by publisher.
Book Synopsis Fuzzy Methods for Customer Relationship Management and Marketing by : Andreas Meier
Download or read book Fuzzy Methods for Customer Relationship Management and Marketing written by Andreas Meier and published by . This book was released on 2012 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: "This book explores the possibilities and advantages created by fuzzy methods through the presentation of thorough research and case studies"--Provided by publisher.
Book Synopsis Fuzzy Classification of Online Customers by : Nicolas Werro
Download or read book Fuzzy Classification of Online Customers written by Nicolas Werro and published by Springer. This book was released on 2015-02-26 with total page 148 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book introduces a fuzzy classification approach, which combines relational databases with fuzzy logic for more effective and powerful customer relationship management (CRM). It shows the benefits of a fuzzy classification in contrast to the traditional sharp evaluation of customers for the acquisition, retention and recovery of customers in online shops. The book starts with a presentation of the basic concepts, fuzzy set theory and the combination of relational databases and fuzzy classification. In its second part, it focuses on the customer perspective, detailing the central concepts of CRM, its theoretical constructs and aspects of analytical, operational and collaborative CRM. It juxtaposes fuzzy and sharp customer classes and shows the implications for customer positioning, mass customization, personalization, customer assessment and controlling. Finally, the book presents the application and implementation of the concepts in online shops. A detailed case study presents the application and a separate chapter introduces the fuzzy Classification Query Language (fCQL) toolkit for implementing these concepts. In its appendix the book lists the fuzzy set operators and the query language’s grammar.
Book Synopsis Inductive Fuzzy Classification in Marketing Analytics by : Michael Kaufmann
Download or read book Inductive Fuzzy Classification in Marketing Analytics written by Michael Kaufmann and published by Springer. This book was released on 2014-06-04 with total page 143 pages. Available in PDF, EPUB and Kindle. Book excerpt: To enhance marketing analytics, approximate and inductive reasoning can be applied to handle uncertainty in individual marketing models. This book demonstrates the use of fuzzy logic for classification and segmentation in marketing campaigns. Based on practical experience as a data analyst and on theoretical studies as a researcher, the author explains fuzzy classification, inductive logic and the concept of likelihood and introduces a blend of Bayesian and Fuzzy Set approaches, allowing reasonings on fuzzy sets that are derived by inductive logic. By application of this theory, the book guides the reader towards a gradual segmentation of customers which can enhance return on targeted marketing campaigns. The algorithms presented can be used for visualization, selection and prediction. The book shows how fuzzy logic can complement customer analytics by introducing fuzzy target groups. This book is for researchers, analytics professionals, data miners and students interested in fuzzy classification for marketing analytics.
Book Synopsis Intelligent Techniques in Engineering Management by : Cengiz Kahraman
Download or read book Intelligent Techniques in Engineering Management written by Cengiz Kahraman and published by Springer. This book was released on 2015-05-05 with total page 747 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book presents recently developed intelligent techniques with applications and theory in the area of engineering management. The involved applications of intelligent techniques such as neural networks, fuzzy sets, Tabu search, genetic algorithms, etc. will be useful for engineering managers, postgraduate students, researchers, and lecturers. The book has been written considering the contents of a classical engineering management book but intelligent techniques are used for handling the engineering management problem areas. This comprehensive characteristics of the book makes it an excellent reference for the solution of complex problems of engineering management. The authors of the chapters are well-known researchers with their previous works in the area of engineering management.
Book Synopsis Accurate Case Outcome Modeling by : Arch G. Woodside
Download or read book Accurate Case Outcome Modeling written by Arch G. Woodside and published by Springer Nature. This book was released on 2019-11-15 with total page 264 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume advocates accurate case outcome prediction that does not rely on symmetric modeling. To that end, it provides theory construction and testing applications in several sub-disciplines of business and the social sciences to illustrate how to move away from symmetric theory construction. Each chapter constructs case outcome theory and includes empirical analysis of outcomes. Chapter 1 provides a foundation of symmetric variable directional-relationship theory construction and null hypothesis significance testing versus asymmetric case outcome theory construction and somewhat precise outcome testing, while Chapters 2–6 investigate these principles through a range of applications. This volume will be very useful to researchers and professionals in manufacturing, service, consulting, management, marketing, organizational studies, and more. It will also be an excellent resource for advanced statistics students in building and testing case outcome models. Data sets are included so that readers can replicate findings presented in each chapter, and grow to present and test additional theories.
Author :Management Association, Information Resources Publisher :IGI Global ISBN 13 :1466626755 Total Pages :1880 pages Book Rating :4.4/5 (666 download)
Book Synopsis Supply Chain Management: Concepts, Methodologies, Tools, and Applications by : Management Association, Information Resources
Download or read book Supply Chain Management: Concepts, Methodologies, Tools, and Applications written by Management Association, Information Resources and published by IGI Global. This book was released on 2012-12-31 with total page 1880 pages. Available in PDF, EPUB and Kindle. Book excerpt: In order to keep up with the constant changes in technology, business have adopted supply chain management to improve competitive strategies on a strategic and operational level. Supply Chain Management: Concepts, Methodologies, Tools, and Applications is a reference collection which highlights the major concepts and issues in the application and advancement of supply chain management. Including research from leading scholars, this resource will be useful for academics, students, and practitioners interested in the continuous study of supply chain management and its influences.
Author :Management Association, Information Resources Publisher :IGI Global ISBN 13 :152251760X Total Pages :3095 pages Book Rating :4.5/5 (225 download)
Book Synopsis Artificial Intelligence: Concepts, Methodologies, Tools, and Applications by : Management Association, Information Resources
Download or read book Artificial Intelligence: Concepts, Methodologies, Tools, and Applications written by Management Association, Information Resources and published by IGI Global. This book was released on 2016-12-12 with total page 3095 pages. Available in PDF, EPUB and Kindle. Book excerpt: Ongoing advancements in modern technology have led to significant developments in artificial intelligence. With the numerous applications available, it becomes imperative to conduct research and make further progress in this field. Artificial Intelligence: Concepts, Methodologies, Tools, and Applications provides a comprehensive overview of the latest breakthroughs and recent progress in artificial intelligence. Highlighting relevant technologies, uses, and techniques across various industries and settings, this publication is a pivotal reference source for researchers, professionals, academics, upper-level students, and practitioners interested in emerging perspectives in the field of artificial intelligence.
Book Synopsis Intelligent Analysis of Multimedia Information by : Bhattacharyya, Siddhartha
Download or read book Intelligent Analysis of Multimedia Information written by Bhattacharyya, Siddhartha and published by IGI Global. This book was released on 2016-07-13 with total page 543 pages. Available in PDF, EPUB and Kindle. Book excerpt: Multimedia represents information in novel and varied formats. One of the most prevalent examples of continuous media is video. Extracting underlying data from these videos can be an arduous task. From video indexing, surveillance, and mining, complex computational applications are required to process this data. Intelligent Analysis of Multimedia Information is a pivotal reference source for the latest scholarly research on the implementation of innovative techniques to a broad spectrum of multimedia applications by presenting emerging methods in continuous media processing and manipulation. This book offers a fresh perspective for students and researchers of information technology, media professionals, and programmers.
Author :Management Association, Information Resources Publisher :IGI Global ISBN 13 :1466617411 Total Pages :1959 pages Book Rating :4.4/5 (666 download)
Book Synopsis Digital Democracy: Concepts, Methodologies, Tools, and Applications by : Management Association, Information Resources
Download or read book Digital Democracy: Concepts, Methodologies, Tools, and Applications written by Management Association, Information Resources and published by IGI Global. This book was released on 2012-06-30 with total page 1959 pages. Available in PDF, EPUB and Kindle. Book excerpt: "This book presents a vital compendium of research detailing the latest case studies, architectures, frameworks, methodologies, and research on Digital Democracy"--Provided by publisher.
Author :Management Association, Information Resources Publisher :IGI Global ISBN 13 :1466615990 Total Pages :1426 pages Book Rating :4.4/5 (666 download)
Book Synopsis E-Marketing: Concepts, Methodologies, Tools, and Applications by : Management Association, Information Resources
Download or read book E-Marketing: Concepts, Methodologies, Tools, and Applications written by Management Association, Information Resources and published by IGI Global. This book was released on 2012-05-31 with total page 1426 pages. Available in PDF, EPUB and Kindle. Book excerpt: The popularity of e-marketing has helped both small and large businesses to get their products and services message to an unbounded number of potential clients. Keeping in contact with your customers no longer require an extended period of time but rather mere seconds.E-Marketing: Concepts, Methodologies, Tools, and Applications presents a vital compendium of research detailing the latest case studies, architectures, frameworks, methodologies, and research on e-marketing. With contributions from authors around the world, this three-volume collection presents the most sophisticated research and developments from the field, relevant to researchers, academics, and practitioners alike. In order to stay abreast of the latest research, this book affords a vital look into electronic marketing research.
Book Synopsis Fuzzy Data Warehousing for Performance Measurement by : Daniel Fasel
Download or read book Fuzzy Data Warehousing for Performance Measurement written by Daniel Fasel and published by Springer. This book was released on 2014-07-08 with total page 252 pages. Available in PDF, EPUB and Kindle. Book excerpt: The numeric values retrieved from a data warehouse may be difficult for business users to interpret, and may even be interpreted incorrectly. Therefore, in order to better understand numeric values, business users may require an interpretation in meaningful, non-numeric terms. However, if the transition between non-numeric terms is crisp, true values cannot be measured and a smooth transition between classes may no longer be possible. This book addresses this problem by presenting a fuzzy classification-based approach for a data warehouses. Moreover, it introduces a modeling approach for fuzzy data warehouses that makes it possible to integrate fuzzy linguistic variables in a meta-table structure. The essence of this structure is that fuzzy concepts can be integrated into the dimensions and facts of an existing classical data warehouse without affecting its core. This allows a simultaneous analysis, both fuzzy and crisp. A case study of a movie rental company underlines and exemplifies the proposed approach.
Book Synopsis The FORA Framework by : Edy Portmann
Download or read book The FORA Framework written by Edy Portmann and published by Springer Science & Business Media. This book was released on 2012-12-30 with total page 220 pages. Available in PDF, EPUB and Kindle. Book excerpt: Online reputation management deals with monitoring and influencing the online record of a person, an organization or a product. The Social Web offers increasingly simple ways to publish and disseminate personal or opinionated information, which can rapidly have a disastrous influence on the online reputation of some of the entities. The author focuses on the Social Web and possibilities of its integration with the Semantic Web as resource for a semi-automated tracking of online reputations using imprecise natural language terms. The inherent structure of natural language supports humans not only in communication but also in the perception of the world. Thereby fuzziness is a promising tool for transforming those human perceptions into computer artifacts. Through fuzzy grassroots ontologies, the Social Semantic Web becomes more naturally and thus can streamline online reputation management. For readers interested in the cross-over field of computer science, information systems, and social sciences, this book is an ideal source for becoming acquainted with the evolving field of fuzzy online reputation management in the Social Semantic Web area.
Book Synopsis Fuzzy Logic and Mathematics by : Radim Belohlavek
Download or read book Fuzzy Logic and Mathematics written by Radim Belohlavek and published by Oxford University Press. This book was released on 2017-05-03 with total page 545 pages. Available in PDF, EPUB and Kindle. Book excerpt: The term "fuzzy logic," as it is understood in this book, stands for all aspects of representing and manipulating knowledge based on the rejection of the most fundamental principle of classical logic---the principle of bivalence. According to this principle, each declarative sentence is required to be either true or false. In fuzzy logic, these classical truth values are not abandoned. However, additional, intermediate truth values between true and false are allowed, which are interpreted as degrees of truth. This opens a new way of thinking---thinking in terms of degrees rather than absolutes. For example, it leads to the definition of a new kind of sets, referred to as fuzzy sets, in which membership is a matter of degree. The book examines the genesis and development of fuzzy logic. It surveys the prehistory of fuzzy logic and inspects circumstances that eventually lead to the emergence of fuzzy logic. The book explores in detail the development of propositional, predicate, and other calculi that admit degrees of truth, which are known as fuzzy logic in the narrow sense. Fuzzy logic in the broad sense, whose primary aim is to utilize degrees of truth for emulating common-sense human reasoning in natural language, is scrutinized as well. The book also examines principles for developing mathematics based on fuzzy logic and provides overviews of areas in which this has been done most effectively. It also presents a detailed survey of established and prospective applications of fuzzy logic in various areas of human affairs, and provides an assessment of the significance of fuzzy logic as a new paradigm.
Book Synopsis Handbook of Research on Advanced Hybrid Intelligent Techniques and Applications by : Bhattacharyya, Siddhartha
Download or read book Handbook of Research on Advanced Hybrid Intelligent Techniques and Applications written by Bhattacharyya, Siddhartha and published by IGI Global. This book was released on 2015-11-03 with total page 678 pages. Available in PDF, EPUB and Kindle. Book excerpt: Conventional computational methods, and even the latest soft computing paradigms, often fall short in their ability to offer solutions to many real-world problems due to uncertainty, imprecision, and circumstantial data. Hybrid intelligent computing is a paradigm that addresses these issues to a considerable extent. The Handbook of Research on Advanced Hybrid Intelligent Techniques and Applications highlights the latest research on various issues relating to the hybridization of artificial intelligence, practical applications, and best methods for implementation. Focusing on key interdisciplinary computational intelligence research dealing with soft computing techniques, pattern mining, data analysis, and computer vision, this book is relevant to the research needs of academics, IT specialists, and graduate-level students.
Book Synopsis Latin American Women and Research Contributions to the IT Field by : Negrón, Adriana Peña Pérez
Download or read book Latin American Women and Research Contributions to the IT Field written by Negrón, Adriana Peña Pérez and published by IGI Global. This book was released on 2020-12-18 with total page 459 pages. Available in PDF, EPUB and Kindle. Book excerpt: Although the effort to involve women in engineering has risen in recent years with the creation of new initiatives and the promotion of inclusion in technical disciplines, the active participation of women in engineering professions is continuously lower than expected. While the need for engineers appears to be constantly increasing, women still do not fill most of this role and have a long way to go to even reach an equal split in the field. This gender gap has a significant impact how women in the STEM fields are perceived as well as their experiences in their education and careers. When it comes to Latin American women in IT, their contribution to science can go unnoticed, their participation levels in these fields are very low, and they often occupy lower-level positions than their male counterparts. These issues need to be discussed, and the experiences of women who work in the field must be shared. Latin American Women and Research Contributions to the IT Field highlights the important role of Latin American women in IT by collecting and disseminating their frontier-research contributions in order to provide more visibility and inspire greater participation of Latin American women within the major field of computer science. With chapters contributed by female authors from eight Latin American and Caribbean countries, the book provides a deep analysis of these women’s trajectory paths to high quality theoretical and applied relevant research in computer science and IT. While highlighting areas such as inclusivity and STEM education, along with advancements and achievements in topics that include nonverbal interaction in virtual reality, fuzzy logic applications in education, and ant colony optimization, this book is ideal for professionals, academics, students, and researchers working in the fields of information technologies and computer science as well as those interested in gender and women’s studies.
Author :Management Association, Information Resources Publisher :IGI Global ISBN 13 :1668462885 Total Pages :2012 pages Book Rating :4.6/5 (684 download)
Book Synopsis Research Anthology on Social Media Advertising and Building Consumer Relationships by : Management Association, Information Resources
Download or read book Research Anthology on Social Media Advertising and Building Consumer Relationships written by Management Association, Information Resources and published by IGI Global. This book was released on 2022-05-13 with total page 2012 pages. Available in PDF, EPUB and Kindle. Book excerpt: Social media has become a key tool that businesses must utilize in all areas of their practices to build relationships with their customer base and promote their products. This technology is no longer optional as those who do not take advantage of the many benefits it offers continue to struggle with outdated practices. In order for businesses to flourish, further study on the advantages social media provides in the areas of marketing and developing consumer relationships is required. The Research Anthology on Social Media Advertising and Building Consumer Relationships considers best practices and strategies of utilizing social media successfully throughout various business fields to promote products, build relationships, and maintain relevancy. This book also discusses common pitfalls and challenges companies face as they attempt to create a name for themselves in the online world. Covering topics such as marketing, human aspects of business, and branding, this major reference work is crucial for managers, business owners, entrepreneurs, researchers, scholars, academicians, practitioners, instructors, and students.
