Funny You Should Ask How To Sell More Books

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Funny You Should Ask

Author : Barbara Poelle
Publisher : National Geographic Books
ISBN 13 : 144035507X
Total Pages : 0 pages
Book Rating : 4.4/5 (43 download)

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Book Synopsis Funny You Should Ask by : Barbara Poelle

Download or read book Funny You Should Ask written by Barbara Poelle and published by National Geographic Books. This book was released on 2020-01-14 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: There is a certain perception from the outside that the publishing industry is a near insurmountable fortress, with gatekeepers and naysayers manning the turrets looking for any way to fire a flaming arrow at the dreams of an aspiring writer. Funny You Should Ask, based on the popular Writer's Digest column of the same name, assists to deconstruct, inform, and illuminate the path to publication and beyond, all while dispelling the rumor that those in the industry are better than thou. And even though each writer's publishing journey is like a game of PLINKO--you can drop the chip in the same slot every time and get a different result--there are still common constructs and confusions that can be shared and explored together in order to help inform all writers. From understanding the nuts and bolts of a query letter, to learning how to process the soul-searing envy of watching someone else's career flourish, to how to talk to your editor, veteran literary agent Barbara Poelle covers the approach and execution of the common and uncommon bumps along the traditional publishing path. Includes • More than 100 questions answered including expanded answers to topics that didn't get the full treatment in a column • Writing exercises, submission checklists, and publishing BINGO for every publishing milestone

Funny You Should Ask: How to Sell More Books

Author : Lori Culwell
Publisher : Get Creative, Inc.
ISBN 13 :
Total Pages : 73 pages
Book Rating : 4.:/5 (661 download)

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Book Synopsis Funny You Should Ask: How to Sell More Books by : Lori Culwell

Download or read book Funny You Should Ask: How to Sell More Books written by Lori Culwell and published by Get Creative, Inc.. This book was released on 2022-06-25 with total page 73 pages. Available in PDF, EPUB and Kindle. Book excerpt: Learn How to Grow Your Fan Base! Who needs an email list? The answer is: you. The most important asset in any working author’s life is their email list, period, full-stop. Imagine launching a book and having it be successful right after you announce it, without ever having to beg for reviews, bribe your friends, or pay for advertising! When you have a strong email list of people who love your work, that can be your life. And with the tools and skills you’ll learn in this short guide, you’ll be able to do just that! In this guide, Amazon best-selling writer Lori Culwell (author of the “Funny You Should Ask” guides, as well as a ton of other books) breaks down why you need a list, where to sign up for the right email service, and how to set up the “missing piece” offer that will start growing your fan base right away (like, today)! In Funny You Should Ask: How to Sell More Books, you’ll discover: Why you need a list Definitions of some jargon from the email marketing industry Pros and cons of three services (all free!) What to give away How to set up your offer and where to put it And much, much more! Plus, you'll receive a BONUS free book that will help you set up your author website if you don’t have one already. Whether you’re an author with a whole series out already or you’re about to publish your first book, this guide will help you put everything in place so you don’t have to start over with each and every launch. Get your copy of How to Sell More Books today! Just scroll up to the top of the page and click the "BUY NOW" button! Part of the “Funny You Should Ask” series, in which Lori Culwell makes everything easy to understand in her trademark “snarky yet informative” style!

Funny You Should Ask: How to Market a Book

Author : Lori Culwell
Publisher : Get Creative, Inc.
ISBN 13 :
Total Pages : 250 pages
Book Rating : 4.:/5 (661 download)

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Book Synopsis Funny You Should Ask: How to Market a Book by : Lori Culwell

Download or read book Funny You Should Ask: How to Market a Book written by Lori Culwell and published by Get Creative, Inc.. This book was released on 2023-03-02 with total page 250 pages. Available in PDF, EPUB and Kindle. Book excerpt: Finished your book, but don’t know where to start with the marketing? The answer is: here. You start with this book. In Funny You Should Ask: How to Market a Book, Amazon bestselling author Lori Culwell provides a start-to-finish blueprint for getting your book out there in a big way.. You'll discover what goes into an ideal author platform, how to optimize your book’s metadata to show up in the Amazon algorithm, and all the steps of a perfect book launch. In Funny You Should Ask: How to Market a Book, you’ll learn: — How to get your head on straight when it comes to marketing your work. — What to put on your website — What to put on your social media — How to claim your work on book sites — What to look for in a competitive analysis — Why it’s so important to be super-specific about your genre/ subgenre — How to research keywords and categories — How to get reviews — How to get people onto your email list (newsletter) and what to say to them once they’re on there — What “promo stacks” are, and how to make them work for you — What Amazon’s “honeymoon period” is and what it has to do with your book And so much more!

Funny You Should Ask

Author : Elissa Sussman
Publisher : Dell
ISBN 13 : 0593357329
Total Pages : 353 pages
Book Rating : 4.5/5 (933 download)

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Book Synopsis Funny You Should Ask by : Elissa Sussman

Download or read book Funny You Should Ask written by Elissa Sussman and published by Dell. This book was released on 2022-04-12 with total page 353 pages. Available in PDF, EPUB and Kindle. Book excerpt: NATIONAL BESTSELLER • A restless young journalist with big dreams interviews a Hollywood heartthrob—and reunites with him ten years later to discover exactly how he feels about her in this sexy and engrossing novel “You will absolutely devour this book. It’s filled with delightful banter, hot romance, and a love story that’s worthy of the big screen.”—Kate Spencer, author of In a New York Minute and host of Forever35 ONE OF THE BEST BOOKS OF THE YEAR: Cosmopolitan, NPR, The Washington Post, Book Riot Then. Twenty-something writer Chani Horowitz is stuck. While her former MFA classmates are nabbing high-profile book deals, all she does is churn out puff pieces. Then she’s hired to write a profile of movie star Gabe Parker: her number one celebrity crush and the latest James Bond. All Chani wants to do is keep her cool and nail the piece. But what comes next proves to be life changing in ways she never saw coming, as the interview turns into a whirlwind weekend that has the tabloids buzzing—and Chani getting closer to Gabe than she had planned. Now. Ten years later, after a brutal divorce and a healthy dose of therapy, Chani is back in Los Angeles as a successful writer with the career of her dreams. Except that no matter what new essay collection or online editorial she’s promoting, someone always asks about The Profile. It always comes back to Gabe. So when his PR team requests that they reunite for a second interview, she wants to say no. She wants to pretend that she’s forgotten about the time they spent together. But the truth is that Chani wants to know if those seventy-two hours were as memorable to Gabe as they were to her. And so . . . she says yes. Alternating between their first meeting and their reunion a decade later, this deliciously irresistible novel will have you hanging on until the last word.

Funny You Should Ask: How to Publish Low Content Books

Author : Lori Culwell
Publisher : Get Creative, Inc.
ISBN 13 :
Total Pages : 215 pages
Book Rating : 4.:/5 (661 download)

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Book Synopsis Funny You Should Ask: How to Publish Low Content Books by : Lori Culwell

Download or read book Funny You Should Ask: How to Publish Low Content Books written by Lori Culwell and published by Get Creative, Inc.. This book was released on 2022-12-20 with total page 215 pages. Available in PDF, EPUB and Kindle. Book excerpt: Learn How to Make Money Publishing Notebooks, Journals, and More on Amazon! Heard about publishing no-content and low-content books on Amazon KDP (Kindle Direct Publishing), but don’t know where to start? Are you curious about selling notebooks, journals, planners, logbooks, sketchbooks, or other types of books on Amazon KDP? In Funny You Should Ask: How to Publish Low-Content Books, Amazon bestselling author Lori Culwell provides a start-to-finish blueprint for breaking into the low-content publishing business. You'll discover how to generate ideas, validate niches, research your competition, and promote your work in this highly lucrative and ever-expanding publishing field. With the help of a blank practice journal included in the guide, you’ll also learn how to create the ideal low-content book, honing your design skills and focusing your areas of expertise, so that when you find your "hit niche," you'll be off and running! In Funny You Should Ask: How to Publish Low-Content Books, you’ll learn: — What, exactly, is low content publishing? — The one big mistake most low-content publishers make when first starting out — Where to find low-content book templates — How to come up with book ideas — The difference between no-content and low-content publishing — How Kindle Direct Publishing fits into all of this — How to start low-content publishing for free (or at a very low cost) — 13 of bestselling low-content books (some of which might surprise you!) — How to expand your brand once you find your “hit niche” — How to advertise and promote your books And so much more! PLUS, you’ll receive a BONUS of 30 days of researched and verified niches! Funny You Should Ask: How to Publish Low-Content Books is for anyone who loves books and wants to earn extra money selling them. Whether you’re an author trying to branch out, a designer or artist trying to repurpose your designs, a student who wants to publish notebooks for extra income, or a teacher with a ton of great ideas for homeschooling material, the strategies described in this book will get you started earning passive income on Amazon’s KDP platform. Part of the “Funny You Should Ask” series, in which Lori Culwell makes everything easy to understand in her trademark “snarky yet informative” style!

Funny You Should Ask

Author : Lori Culwell
Publisher : Get Creative, Inc.
ISBN 13 :
Total Pages : 223 pages
Book Rating : 4.:/5 (661 download)

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Book Synopsis Funny You Should Ask by : Lori Culwell

Download or read book Funny You Should Ask written by Lori Culwell and published by Get Creative, Inc.. This book was released on 2023-12-08 with total page 223 pages. Available in PDF, EPUB and Kindle. Book excerpt: Learn the secrets of search engine optimization from an insider SEO specialist in this practical, engaging guide. Walk through the exact steps to get your website ranking to the top of Google, driving hordes of targeted traffic to your site or online business. In this latest book in the "Funny You Should Ask" series, Culwell boils down her two decades of corporate SEO experience into an accessible, enjoyable read. With humor and plenty of real-world examples, she makes SEO concepts simple to grasp for beginners while sharing the latest advanced tactics for ranking pros. In this book, you'll learn how to research high-value keywords, optimize on-page elements for search spiders, generate authority backlinks, track website progress, and more. From conducting a competitive analysis to leveraging AI tools to avoiding tricks that might anger Google, this guide details every aspect of ethical, sustainable search optimization. The author's proven organic strategy lifted a major healthcare website to #1 in its industry for 17,000+ keywords. Now she levels the playing field, empowering individuals and small companies to get big results by optimizing for the world's largest search engine. If you are ready to send targeted traffic to your online destination and watch your rankings and revenue grow, this is the complete SEO education you need to make it happen.

Funny You Should Ask How To Make A Website

Author : Lori Culwell
Publisher : Get Creative, Inc.
ISBN 13 :
Total Pages : 208 pages
Book Rating : 4.:/5 (661 download)

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Book Synopsis Funny You Should Ask How To Make A Website by : Lori Culwell

Download or read book Funny You Should Ask How To Make A Website written by Lori Culwell and published by Get Creative, Inc.. This book was released on 2023-11-11 with total page 208 pages. Available in PDF, EPUB and Kindle. Book excerpt: Who needs a website these days? Let's see-- are you a human person existing in the world and breathing oxygen? If so, you probably need a website. In this guide, Lori Culwell (author of several other exciting books about websites) will break down the website building process step by step, stopping along the way to make you laugh.Here’s what this guide covers: 1. Keyword research, which you should totally do before you start any project, unless you want Google to completely ignore your website.2. Buying domains. You are probably overpaying. This is not your fault.3. Picking the right kind of hosting (no matter what hosting company you use). There is one obvious choice that will save you a ton of money.4. Installing Wordpress on your domain, unless you would rather pay someone $1,000 to do this for you. Oh, and did you know that there is absolutely no need for you to code your own website anymore? In fact, Google would prefer if you did not.Setting up your Wordpress installation so that your website does exactly what you want it to do.Coming up with things to write about that will actually get your website to rank in Google. The overall purposes of this guide are: 1) to teach you a bunch of stuff about websites that will actually save you a ton of money, both now and over the years, whether or not you choose to work with designers and developers, and 2) to make you laugh along the way.What this guide is NOT going to teach you: This is not a web design guide. Themes (both paid and free) will be discussed, but you are encouraged to take all the money you saved during this setup process and hire someone to make your website look exactly the way you want it.This is not a hard-core developer guide. That is to say, you don’t have to know how to code anything to get through this book, and you are not going to learn that.

Funny You Should Ask . . .

Author : The QI Elves
Publisher : Faber & Faber
ISBN 13 : 0571363385
Total Pages : 224 pages
Book Rating : 4.5/5 (713 download)

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Book Synopsis Funny You Should Ask . . . by : The QI Elves

Download or read book Funny You Should Ask . . . written by The QI Elves and published by Faber & Faber. This book was released on 2020-10-13 with total page 224 pages. Available in PDF, EPUB and Kindle. Book excerpt: ***PRE-ORDER FUNNY YOU SHOULD ASK . . . AGAIN: MORE OF YOUR QUESTIONS ANSWERED BY THE QI ELVES NOW*** The perfect gift for all those big and little kids in your life who ask 'why...?'. WITH AN INTRODUCTION BY ZOE BALLPre-order the next book in this series, 222 QI Answers to Your Quite Ingenious Questions, published in paperback on 3rd November.'QI have outdone themselves!' ALAN DAVIES 'Fabulous . . . A cracker of a book!' SUE PERKINS'The QI Elves are barnstormingly brilliant.' ZOE BALL'Genuinely useful and endlessly fascinating.' THE SPECTATOR'Hilarious.' DAILY MAILThe QI Elves are the brains behind the enduringly popular BBC TV panel show QI.Every Wednesday the Elves appear on The Zoe Ball Breakfast Show where they answer the ponderings and wonderings of BBC Radio 2's most inquisitive listeners.Dive into this splendid collection of listeners' unusual questions and some unexpected answers that are sure to make your head spin on topics ranging from goosebumps to grapefruit, pizza to pirates and everything in-between. Generously sprinkled with extra facts and questions from the Elves, Funny You Should Ask . . . is essential reading for the incurably curious. How much water would you need to put out the Sun?If spiders can walk on the ceiling, why can't they get out of the bath?Why do dads make such bad jokes?Why does red mean 'stop' and green mean 'go'?Can I dig a tunnel to the other side of the Earth?How do plant seeds know which way is up?Can you fill up a black hole?Who popularised the recorder, and where can I get hold of them?For more from the team behind QI, visit qi.com. You can also follow QI's fact-filled Twitter account @qikipedia and listen to their weekly podcast at nosuchthingasafish.comFor more mind-boggling nuggets of wisdom check out the QI FACTS SERIES

How to Self-Publish a Book

Author : Lori Culwell
Publisher : Get Creative, Inc.
ISBN 13 :
Total Pages : 245 pages
Book Rating : 4.:/5 (661 download)

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Book Synopsis How to Self-Publish a Book by : Lori Culwell

Download or read book How to Self-Publish a Book written by Lori Culwell and published by Get Creative, Inc.. This book was released on 2023-11-11 with total page 245 pages. Available in PDF, EPUB and Kindle. Book excerpt: Learn How to Publish Your Book! If you've dreamt of holding your book in your hands, sharing it with friends, or even selling it to people across the country and the world, this guide is for you! Amazon best-selling writer Lori Culwell (author of the Funny You Should Ask guides, as well as the novel Hollywood Car Wash, and a ton of other books) breaks down the self-publishing process step by step, making you laugh along the way.

Funny You Should Ask How to Market a Book

Author : Lori Culwell
Publisher :
ISBN 13 :
Total Pages : 0 pages
Book Rating : 4.8/5 (69 download)

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Book Synopsis Funny You Should Ask How to Market a Book by : Lori Culwell

Download or read book Funny You Should Ask How to Market a Book written by Lori Culwell and published by . This book was released on 2023-03-02 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Finished your book, but don't know where to start with the marketing? The answer is: here. You start with this book. In Funny You Should Ask: How to Market a Book, Amazon bestselling author Lori Culwell provides a start-to-finish blueprint for getting your book out there in a big way.. You'll discover what goes into an ideal author platform, how to optimize your book's metadata to show up in the Amazon algorithm, and all the steps of a perfect book launch. In Funny You Should Ask: How to Market a Book, you'll learn: - How to get your head on straight when it comes to marketing your work. - What to put on your website - What to put on your social media - How to claim your work on book sites - What to look for in a competitive analysis - Why it's so important to be super-specific about your genre/ subgenre - How to research keywords and categories - How to get reviews - How to get people onto your email list (newsletter) and what to say to them once they're on there - What "promo stacks" are, and how to make them work for you - What Amazon's "honeymoon period" is and what it has to do with your book And so much more!

Funny You Should Ask

Author : Barbara Poelle
Publisher : Penguin
ISBN 13 : 144035507X
Total Pages : 225 pages
Book Rating : 4.4/5 (43 download)

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Book Synopsis Funny You Should Ask by : Barbara Poelle

Download or read book Funny You Should Ask written by Barbara Poelle and published by Penguin. This book was released on 2020-01-14 with total page 225 pages. Available in PDF, EPUB and Kindle. Book excerpt: There is a certain perception from the outside that the publishing industry is a near insurmountable fortress, with gatekeepers and naysayers manning the turrets looking for any way to fire a flaming arrow at the dreams of an aspiring writer. Funny You Should Ask, based on the popular Writer's Digest column of the same name, assists to deconstruct, inform, and illuminate the path to publication and beyond, all while dispelling the rumor that those in the industry are better than thou. And even though each writer's publishing journey is like a game of PLINKO--you can drop the chip in the same slot every time and get a different result--there are still common constructs and confusions that can be shared and explored together in order to help inform all writers. From understanding the nuts and bolts of a query letter, to learning how to process the soul-searing envy of watching someone else's career flourish, to how to talk to your editor, veteran literary agent Barbara Poelle covers the approach and execution of the common and uncommon bumps along the traditional publishing path. Includes • More than 100 questions answered including expanded answers to topics that didn't get the full treatment in a column • Writing exercises, submission checklists, and publishing BINGO for every publishing milestone

Funny You Should Ask How to Self-Publish a Book

Author : Lori Culwell
Publisher :
ISBN 13 :
Total Pages : 0 pages
Book Rating : 4.8/5 (69 download)

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Book Synopsis Funny You Should Ask How to Self-Publish a Book by : Lori Culwell

Download or read book Funny You Should Ask How to Self-Publish a Book written by Lori Culwell and published by . This book was released on 2023-11-11 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Learn How to Publish Your Book! If you've dreamt of holding your book in your hands, sharing it with friends, or even selling it to people across the country and the world, this guide is for you! Amazon best-selling writer Lori Culwell (author of the Funny You Should Ask guides, as well as the novel Hollywood Car Wash, and a ton of other books) breaks down the self-publishing process step by step, making you laugh along the way.

Our Endless and Proper Work

Author : Ron Hogan
Publisher : Arcadia Publishing
ISBN 13 : 1953368174
Total Pages : 95 pages
Book Rating : 4.9/5 (533 download)

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Book Synopsis Our Endless and Proper Work by : Ron Hogan

Download or read book Our Endless and Proper Work written by Ron Hogan and published by Arcadia Publishing. This book was released on 2021-06-08 with total page 95 pages. Available in PDF, EPUB and Kindle. Book excerpt: Writer and editorial consultant Ron Hogan helps readers develop an ongoing writing practice as an end in and of itself, not a means to publication. Many people pick up the guitar without eyeing a career as a professional musician, or start painting without caring if they get a gallery. But with writing the assumption seems to be that the goal must be to get published. Why? Why is it acceptable to attain technical proficiency at "Stairway to Heaven" or plein air watercolors as a hobby, while writing is expected to earn its keep? In Our Endless and Proper Work, the second in Belt‚Äôs series of books about writing and publishing‚Äîalong with Belt founder Anne Trubek‚Äôs So You Want to Publish a Book? (2020)‚ÄîRon Hogan argues writing should be an end in itself for more people. The founder of the literary site Beatrice, and creator of the popular newsletter "Destroy Your Safe and Happy Lives", Hogan offers concrete steps to help writers develop ongoing creative practice in chapters such as ‚ÄúReclaiming Your Time for Writing,‚Äù ‚ÄúFinding Your Groove,‚Äù and ‚ÄúPreparing Yourself for the Long Haul.‚Äù Sprinkled throughout are adorable illustrations by ‚ÄúPositive Doodles‚Äù creator Emm Roy. This concise, inspirational book encourages all people to take up writing not, as so many other handbooks and resources suggest, in order to make money or become famous, but because it can help you become a happier, more whole and engaged person.

How to Get a Literary Agent

Author : Michael Larsen
Publisher : Sourcebooks, Inc.
ISBN 13 : 1402234031
Total Pages : 338 pages
Book Rating : 4.4/5 (22 download)

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Book Synopsis How to Get a Literary Agent by : Michael Larsen

Download or read book How to Get a Literary Agent written by Michael Larsen and published by Sourcebooks, Inc.. This book was released on 2006-04-01 with total page 338 pages. Available in PDF, EPUB and Kindle. Book excerpt: Written by a top literary agent who gives writers an insider's view of how to find and work with an agent throughout the process of getting published. Includes: -- How to know that you're ready for an agent -- 7 ways to find an agent -- Writing a cover letter that grabs attention -- What to do with an agent once you've got one -- What you can expect and what you'd better not hope for -- Making sure this is the right agent for you -- Congratulations, now you have an agent AND an editor -- How to avoid the 7 worst pitfalls for aspiring writers -- And much, much more. In today's highly competitive publishing industry, literary agents are more important than ever. Whether you write fiction or non-fiction, reference or children's books, here is everything you need to know about using an agent to launch and sustain your literary career.a

Ask a Manager

Author : Alison Green
Publisher : Ballantine Books
ISBN 13 : 0399181822
Total Pages : 304 pages
Book Rating : 4.3/5 (991 download)

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Book Synopsis Ask a Manager by : Alison Green

Download or read book Ask a Manager written by Alison Green and published by Ballantine Books. This book was released on 2018-05-01 with total page 304 pages. Available in PDF, EPUB and Kindle. Book excerpt: From the creator of the popular website Ask a Manager and New York’s work-advice columnist comes a witty, practical guide to 200 difficult professional conversations—featuring all-new advice! There’s a reason Alison Green has been called “the Dear Abby of the work world.” Ten years as a workplace-advice columnist have taught her that people avoid awkward conversations in the office because they simply don’t know what to say. Thankfully, Green does—and in this incredibly helpful book, she tackles the tough discussions you may need to have during your career. You’ll learn what to say when • coworkers push their work on you—then take credit for it • you accidentally trash-talk someone in an email then hit “reply all” • you’re being micromanaged—or not being managed at all • you catch a colleague in a lie • your boss seems unhappy with your work • your cubemate’s loud speakerphone is making you homicidal • you got drunk at the holiday party Praise for Ask a Manager “A must-read for anyone who works . . . [Alison Green’s] advice boils down to the idea that you should be professional (even when others are not) and that communicating in a straightforward manner with candor and kindness will get you far, no matter where you work.”—Booklist (starred review) “The author’s friendly, warm, no-nonsense writing is a pleasure to read, and her advice can be widely applied to relationships in all areas of readers’ lives. Ideal for anyone new to the job market or new to management, or anyone hoping to improve their work experience.”—Library Journal (starred review) “I am a huge fan of Alison Green’s Ask a Manager column. This book is even better. It teaches us how to deal with many of the most vexing big and little problems in our workplaces—and to do so with grace, confidence, and a sense of humor.”—Robert Sutton, Stanford professor and author of The No Asshole Rule and The Asshole Survival Guide “Ask a Manager is the ultimate playbook for navigating the traditional workforce in a diplomatic but firm way.”—Erin Lowry, author of Broke Millennial: Stop Scraping By and Get Your Financial Life Together

Youtility

Author : Jay Baer
Publisher : Penguin
ISBN 13 : 1101633883
Total Pages : 242 pages
Book Rating : 4.1/5 (16 download)

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Book Synopsis Youtility by : Jay Baer

Download or read book Youtility written by Jay Baer and published by Penguin. This book was released on 2013-06-27 with total page 242 pages. Available in PDF, EPUB and Kindle. Book excerpt: The difference between helping and selling is just two letters If you're wondering how to make your products seem more exciting online, you're asking the wrong question. You're not competing for attention only against other similar products. You're competing against your customers' friends and family and viral videos and cute puppies. To win attention these days you must ask a different question: "How can we help?" Jay Baer's Youtility offers a new approach that cuts through the clutter: marketing that is truly, inherently useful. If you sell something, you make a customer today, but if you genuinely help someone, you create a customer for life.

Million Dollar Website

Author : Lori Culwell
Publisher : Penguin
ISBN 13 : 1101050772
Total Pages : 292 pages
Book Rating : 4.1/5 (1 download)

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Book Synopsis Million Dollar Website by : Lori Culwell

Download or read book Million Dollar Website written by Lori Culwell and published by Penguin. This book was released on 2009-05-05 with total page 292 pages. Available in PDF, EPUB and Kindle. Book excerpt: The only guide for the small business owner to create a revenue-enhancing website that lets them compete with the "big boys." Award-winning website consultant Lori Culwell demonstrates how to create a website that will increase sales and generate repeat customers on a small business budget. Not just another "graphic design for the web" book, Culwell offers invaluable insider advice on what it takes to build a high-profile website, including dozens of guidelines to avoid the pitfalls of bad usability, with invaluable tips on: ? Enhancing brand awareness ? Creating graphic designs that keep customers engaged and not confused ? Writing web-savvy content ? Capitalizing on user feedback ? Making the most of search engine optimization ? Using blogs and social networking sites to increase traffic and get the word out