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Buyology

Author : Martin Lindstrom
Publisher : Currency
ISBN 13 : 0385523890
Total Pages : 274 pages
Book Rating : 4.3/5 (855 download)

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Book Synopsis Buyology by : Martin Lindstrom

Download or read book Buyology written by Martin Lindstrom and published by Currency. This book was released on 2010-02-02 with total page 274 pages. Available in PDF, EPUB and Kindle. Book excerpt: NEW YORK TIMES BESTSELLER • “A fascinating look at how consumers perceive logos, ads, commercials, brands, and products.”—Time How much do we know about why we buy? What truly influences our decisions in today’s message-cluttered world? In Buyology, Martin Lindstrom presents the astonishing findings from his groundbreaking three-year, seven-million-dollar neuromarketing study—a cutting-edge experiment that peered inside the brains of 2,000 volunteers from all around the world as they encountered various ads, logos, commercials, brands, and products. His startling results shatter much of what we have long believed about what captures our interest—and drives us to buy. Among the questions he explores: • Does sex actually sell? • Does subliminal advertising still surround us? • Can “cool” brands trigger our mating instincts? • Can our other senses—smell, touch, and sound—be aroused when we see a product? Buyology is a fascinating and shocking journey into the mind of today's consumer that will captivate anyone who's been seduced—or turned off—by marketers' relentless attempts to win our loyalty, our money, and our minds.

War, Culture, and the Media

Author : Ian Stewart
Publisher : Fairleigh Dickinson Univ Press
ISBN 13 : 9780838637029
Total Pages : 212 pages
Book Rating : 4.6/5 (37 download)

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Book Synopsis War, Culture, and the Media by : Ian Stewart

Download or read book War, Culture, and the Media written by Ian Stewart and published by Fairleigh Dickinson Univ Press. This book was released on 1996 with total page 212 pages. Available in PDF, EPUB and Kindle. Book excerpt: "What is the role of the British media in our perception of warfare? Are the impressions which we glean from war films, television news reports and newspaper stories reliable? What are the issues - practical and political - involved in bringing reports of armed conflict to our television screens? Are British military institutions fairly represented, and how are enemy forces portrayed? How are ideas of nationalism and patriotism incorporated into the presentation of war?" "These are some of the questions addressed in this new collection of essays. The book is intended to provide students and general readers with a concise introduction to the main arguments and issues surrounding war and the moving image media in 20th century Britain, as well as contributing new perspectives to this increasingly important area of debate." "Among the subjects discussed are: the media build-up to the Gulf War; representations of the First World War; reporting terrorism; British imperialism in film; transmission technologies and the news reporting of armed conflict; the meaning of war-toys and war-games; and postmodernism and military history."--BOOK JACKET.Title Summary field provided by Blackwell North America, Inc. All Rights Reserved

Eat the Rich

Author : P. J. O'Rourke
Publisher : Open Road + Grove/Atlantic
ISBN 13 : 1555847102
Total Pages : 348 pages
Book Rating : 4.5/5 (558 download)

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Book Synopsis Eat the Rich by : P. J. O'Rourke

Download or read book Eat the Rich written by P. J. O'Rourke and published by Open Road + Grove/Atlantic. This book was released on 2007-12-01 with total page 348 pages. Available in PDF, EPUB and Kindle. Book excerpt: A New York Times bestseller: “The funniest writer in America” takes on the global economy (The Wall Street Journal). In this book, renowned political humorist P. J. O’Rourke, author of Parliament of Whores and How the Hell Did This Happen? leads us on a hysterical whirlwind world tour from the “good capitalism” of Wall Street to the “bad socialism” of Cuba in search of the answer to an age-old question: “Why do some places prosper and thrive, while others just suck?” With stops in Albania, Sweden, Hong Kong, Moscow, and Tanzania, O’Rourke takes a look at the complexities of economics with a big dose of the incomparable wit that has made him one of today’s most refreshing commentators. “O’Rourke has done the unthinkable: he’s made money funny.” —Forbes FYI “[O’Rourke is] witty, smart and—though he hides it under a tough coat of cynicism—a fine reporter . . . Delightful.” —The New York Times Book Review

Ars Vitae

Author : Elisabeth Lasch-Quinn
Publisher : University of Notre Dame Pess
ISBN 13 : 0268108919
Total Pages : 567 pages
Book Rating : 4.2/5 (681 download)

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Book Synopsis Ars Vitae by : Elisabeth Lasch-Quinn

Download or read book Ars Vitae written by Elisabeth Lasch-Quinn and published by University of Notre Dame Pess. This book was released on 2020-10-15 with total page 567 pages. Available in PDF, EPUB and Kindle. Book excerpt: Despite the flood of self-help guides and our current therapeutic culture, feelings of alienation and spiritual longing continue to grip modern society. In this book, Elisabeth Lasch-Quinn offers a fresh solution: a return to classic philosophy and the cultivation of an inner life. The ancient Roman philosopher Cicero wrote that philosophy is ars vitae, the art of living. Today, signs of stress and duress point to a full-fledged crisis for individuals and communities while current modes of making sense of our lives prove inadequate. Yet, in this time of alienation and spiritual longing, we can glimpse signs of a renewed interest in ancient approaches to the art of living. In this ambitious and timely book, Elisabeth Lasch-Quinn engages both general readers and scholars on the topic of well-being. She examines the reappearance of ancient philosophical thought in contemporary American culture, probing whether new stirrings of Gnosticism, Stoicism, Epicureanism, Cynicism, and Platonism present a true alternative to our current therapeutic culture of self-help and consumerism, which elevates the self’s needs and desires yet fails to deliver on its promises of happiness and healing. Do the ancient philosophies represent a counter-tradition to today’s culture, auguring a new cultural vibrancy, or do they merely solidify a modern way of life that has little use for inwardness—the cultivation of an inner life—stemming from those older traditions? Tracing the contours of this cultural resurgence and exploring a range of sources, from scholarship to self-help manuals, films, and other artifacts of popular culture, this book sees the different schools as organically interrelated and asks whether, taken together, they can point us in important new directions. Ars Vitae sounds a clarion call to take back philosophy as part of our everyday lives. It proposes a way to do so, sifting through the ruins of long-forgotten and recent history alike for any shards helpful in piecing together the coherence of a moral framework that allows us ways to move forward toward the life we want and need.

Yvain

Author : Chretien de Troyes
Publisher : Yale University Press
ISBN 13 : 0300187580
Total Pages : 242 pages
Book Rating : 4.3/5 (1 download)

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Book Synopsis Yvain by : Chretien de Troyes

Download or read book Yvain written by Chretien de Troyes and published by Yale University Press. This book was released on 1987-09-10 with total page 242 pages. Available in PDF, EPUB and Kindle. Book excerpt: The twelfth-century French poet Chrétien de Troyes is a major figure in European literature. His courtly romances fathered the Arthurian tradition and influenced countless other poets in England as well as on the continent. Yet because of the difficulty of capturing his swift-moving style in translation, English-speaking audiences are largely unfamiliar with the pleasures of reading his poems. Now, for the first time, an experienced translator of medieval verse who is himself a poet provides a translation of Chrétien’s major poem, Yvain, in verse that fully and satisfyingly captures the movement, the sense, and the spirit of the Old French original. Yvain is a courtly romance with a moral tenor; it is ironic and sometimes bawdy; the poetry is crisp and vivid. In addition, the psychological and the socio-historical perceptions of the poem are of profound literary and historical importance, for it evokes the emotions and the values of a flourishing, vibrant medieval past.

Fantasies of the Master Race

Author : Ward Churchill
Publisher : City Lights Books
ISBN 13 : 9780872863484
Total Pages : 292 pages
Book Rating : 4.8/5 (634 download)

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Book Synopsis Fantasies of the Master Race by : Ward Churchill

Download or read book Fantasies of the Master Race written by Ward Churchill and published by City Lights Books. This book was released on 1998 with total page 292 pages. Available in PDF, EPUB and Kindle. Book excerpt: Chosen an "Outstanding Book on the Subject of Human Rights in the United States" by the Gustavus Myers Center for the Study of Human Rights. In this volume of incisive essays, Ward Churchill looks at representations of American Indians in literature and film, delineating a history of cultural propaganda that has served to support the continued colonization of Native America. During each phase of the genocide of American Indians, the media has played a critical role in creating easily digestible stereotypes of Indians for popular consumption. Literature about Indians was first written and published in order to provoke and sanctify warfare against them. Later, the focus changed to enlisting public support for "civilizing the savages," stripping them of their culture and assimilating them into the dominant society. Now, in the final stages of cultural genocide, it is the appropriation and stereotyping of Native culture that establishes control over knowledge and truth. The primary means by which this is accomplished is through the powerful publishing and film industries. Whether they are the tragically doomed "noble savages" walking into the sunset of Dances With Wolves or Carlos Castaneda's Don Juan, the exotic mythical Indians constitute no threat to the established order. Literature and art crafted by the dominant culture are an insidious political force, disinforming people who might otherwise develop a clearer understanding of indigenous struggles for justice and freedom. This book is offered to counter that deception, and to move people to take action on issues confronting American Indians today.

The TV Arab

Author : Jack G. Shaheen
Publisher : Popular Press
ISBN 13 : 9780879723095
Total Pages : 172 pages
Book Rating : 4.7/5 (23 download)

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Book Synopsis The TV Arab by : Jack G. Shaheen

Download or read book The TV Arab written by Jack G. Shaheen and published by Popular Press. This book was released on 1984 with total page 172 pages. Available in PDF, EPUB and Kindle. Book excerpt: Dr. Shaheen, studying over 100 different popular entertainment programs, cartoons and major documentaries telecast on network, independent and public channels, totaling nearly 200 episodes that relate to Arabs, has thrown new and revealing light on the stereotypes of people from the Middle East.

Essays on Ceremonial

Author :
Publisher :
ISBN 13 :
Total Pages : 352 pages
Book Rating : 4.3/5 (91 download)

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Book Synopsis Essays on Ceremonial by :

Download or read book Essays on Ceremonial written by and published by . This book was released on 1904 with total page 352 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Slow Fade to Black

Author : Thomas Cripps
Publisher : Oxford University Press, USA
ISBN 13 : 0195021304
Total Pages : 462 pages
Book Rating : 4.1/5 (95 download)

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Book Synopsis Slow Fade to Black by : Thomas Cripps

Download or read book Slow Fade to Black written by Thomas Cripps and published by Oxford University Press, USA. This book was released on 1993 with total page 462 pages. Available in PDF, EPUB and Kindle. Book excerpt: Slow Fade to Black is a history of US African-American accomplishment in film from the earliest movies through World War II. It explores the growth of discrimination as filmmakers became more and more intrigued with myths of the Old South.

Epic Encounters

Author : Melani McAlister
Publisher : Univ of California Press
ISBN 13 : 9780520228108
Total Pages : 380 pages
Book Rating : 4.2/5 (281 download)

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Book Synopsis Epic Encounters by : Melani McAlister

Download or read book Epic Encounters written by Melani McAlister and published by Univ of California Press. This book was released on 2001 with total page 380 pages. Available in PDF, EPUB and Kindle. Book excerpt: "A wonderfully original and compelling study, essential for understanding the complex relations between the US and the nations and peoples of the Mideast. McAlister argues powerfully that American interests in the Mideast range far beyond the realm of foreign policy to become of paramount importance to the creation of American culture in the post World War II era. . . . A model for those interested in the interconnections of culture and foreign policy in an era of globalization. An engrossing read."--Amy Kaplan, author of The Social Construction of American Realism "Melani McAlister has written a marvelous book that draws together a vast array of materials from the media, archives, scholarly sources, and popular culture, interpreting it through her rich knowledge of cultural studies. Scholars in many fields--American studies, sociology, religious studies, political science, media studies, among others--will want to read this lively and engaging book."--Robert Wuthnow, author of After Heaven: Spirituality in America Since the 1950s, and Creative Spirituality: The Way of the Artist "A fascinating and completely original analysis of the relation between culture and foreign policy. . . this book casts entirely new light on US military, financial, and emotional investments in the Middle East. Conservative Christian sensibilities, television, Biblical epics, Black Power, and a host of gender-related representations--these and other factors all played a part in the shaping of American foreign policy in ways that have never before been noticed. No historian of twentieth-century American culture or politics should miss this brilliant book!"--Gail Bederman, author of Manliness and Civilization: A Cultural History of Gender and Race in the US, 1880-1917 "Diplomatic historians are now turning to Edward Said's Orientalism to explore the cultural dimensions of 20th Century America's representations of the Middle East. They are too late! Melani McAlister develops a "post-orientalist" approach to U.S. culture, foreign policy, and identity. Hers is also the first book ever to recognize that African -Americans matter to such a project. Epic Encounters is a blockbuster of a book."--Robert Vitalis, author of When Capitalists Collide: Business Conflict and the End of Empire in Egypt

Hispanic Hollywood

Author : George Hadley-Garcia
Publisher : Citadel Press
ISBN 13 : 9780806511856
Total Pages : 0 pages
Book Rating : 4.5/5 (118 download)

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Book Synopsis Hispanic Hollywood by : George Hadley-Garcia

Download or read book Hispanic Hollywood written by George Hadley-Garcia and published by Citadel Press. This book was released on 1990 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Charles Pettigrew, First Bishop-elect of the North Carolina Episcopal Church

Author : Bennett H Wall
Publisher : Hassell Street Press
ISBN 13 : 9781015031500
Total Pages : 32 pages
Book Rating : 4.0/5 (315 download)

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Book Synopsis Charles Pettigrew, First Bishop-elect of the North Carolina Episcopal Church by : Bennett H Wall

Download or read book Charles Pettigrew, First Bishop-elect of the North Carolina Episcopal Church written by Bennett H Wall and published by Hassell Street Press. This book was released on 2021-09-10 with total page 32 pages. Available in PDF, EPUB and Kindle. Book excerpt: This work has been selected by scholars as being culturally important and is part of the knowledge base of civilization as we know it. This work is in the public domain in the United States of America, and possibly other nations. Within the United States, you may freely copy and distribute this work, as no entity (individual or corporate) has a copyright on the body of the work. Scholars believe, and we concur, that this work is important enough to be preserved, reproduced, and made generally available to the public. To ensure a quality reading experience, this work has been proofread and republished using a format that seamlessly blends the original graphical elements with text in an easy-to-read typeface. We appreciate your support of the preservation process, and thank you for being an important part of keeping this knowledge alive and relevant.

Terror and Taboo

Author : Joseba Zulaika
Publisher : Psychology Press
ISBN 13 : 9780415917599
Total Pages : 308 pages
Book Rating : 4.9/5 (175 download)

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Book Synopsis Terror and Taboo by : Joseba Zulaika

Download or read book Terror and Taboo written by Joseba Zulaika and published by Psychology Press. This book was released on 1996 with total page 308 pages. Available in PDF, EPUB and Kindle. Book excerpt: First Published in 1996. Routledge is an imprint of Taylor & Francis, an informa company.

The Starfleet Survival Guide

Author : David Mack
Publisher : Simon and Schuster
ISBN 13 : 1471106691
Total Pages : 184 pages
Book Rating : 4.4/5 (711 download)

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Book Synopsis The Starfleet Survival Guide by : David Mack

Download or read book The Starfleet Survival Guide written by David Mack and published by Simon and Schuster. This book was released on 2012-09-18 with total page 184 pages. Available in PDF, EPUB and Kindle. Book excerpt: Standard issue for all Starfleet Officers, this vital tool for space survival covers everything from space suit leaks and hotwiring a tri-corder to hostile alien encounters. Paying particular attention to the importance of initiative in situations where available technology is malfunctioning, The Survival Guide is broadly divided into the following sections: understanding alien technology; dealing with alien wildlife; modifying federation technology; and encountering temporal anomalies. There is information on essential Federation emergency equipment, and various extreme escape and survival scenarios are accompanied by actual accounts by legendary Starfleet heroes of their own dramatic improvisations. The whole is illustrated throughout with explanatory black & white line art illustrations, easy to follow in a crisis -- especially valuable when a reader is stranded on a downed shuttlecraft with only a com-badge and a self-sealing stem-bolt.

The United States and the Middle East

Author : American Assembly
Publisher : The American Assembly
ISBN 13 :
Total Pages : 9 pages
Book Rating : 4./5 ( download)

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Book Synopsis The United States and the Middle East by : American Assembly

Download or read book The United States and the Middle East written by American Assembly and published by The American Assembly. This book was released on 1964 with total page 9 pages. Available in PDF, EPUB and Kindle. Book excerpt: As background reading for the twenty-fourth American Assembly.

The Art of Star Trek

Author : Judith Reeves-Stevens
Publisher : Pocket Books/Star Trek
ISBN 13 :
Total Pages : 328 pages
Book Rating : 4.X/5 (2 download)

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Book Synopsis The Art of Star Trek by : Judith Reeves-Stevens

Download or read book The Art of Star Trek written by Judith Reeves-Stevens and published by Pocket Books/Star Trek. This book was released on 1995 with total page 328 pages. Available in PDF, EPUB and Kindle. Book excerpt: From the original starship Enterprise to the all-new Star Trek: Voyager, Star Trek has treated generations of viewers to unforgettable images. This lavishly illustrated guide offers a one-of-a-kind gallery of sketches, drawings, paintings, miniatures, props, graphics, and backstage photos, most never before published, which explore every incarnation of this popular universe.

Star Trek the Visual Dictionary

Author : Paul Ruditis
Publisher : DK Publishing (Dorling Kindersley)
ISBN 13 : 9781409323419
Total Pages : 0 pages
Book Rating : 4.3/5 (234 download)

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Book Synopsis Star Trek the Visual Dictionary by : Paul Ruditis

Download or read book Star Trek the Visual Dictionary written by Paul Ruditis and published by DK Publishing (Dorling Kindersley). This book was released on 2013 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Boldly go where no Trekkie has gone beforeStar Trek the Visual Dictionary is the final frontier. Charting each and every one of the the voyages of the starship Enterprise. Its mission: to explore everything Star Trek, strange new worlds (and old ones), to seek out every character, ship and series, to boldly go where no book has gone before.Covering all five live-action television series, with full coverage of favourite characters such as Spock, Bones, Scotty and Uhura, and full-colour pictures of ships that would make James T. Kirk proud, this is the ultimate guide toStar Trekfor any Trekkie.Don't be a Vulcan - live long and prosper with Star Trek the Visual Dictionary.