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Author : Esogwa C. Osuala
Publisher :
ISBN 13 :
Total Pages : 424 pages
Book Rating : 4.3/5 ( download)
Download or read book Fundamentals of Nigerian Marketing written by Esogwa C. Osuala and published by . This book was released on 1988 with total page 424 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Professor Efigenia Semente (PhD), R. Kassali, Dymphna Bakker-Edoh, Anne Muthoni Kanake
Publisher : Cari Journals USA LLC
ISBN 13 : 9914746888
Total Pages : 87 pages
Book Rating : 4.9/5 (147 download)
Download or read book Fundamentals in Effective Marketing written by Professor Efigenia Semente (PhD), R. Kassali, Dymphna Bakker-Edoh, Anne Muthoni Kanake and published by Cari Journals USA LLC. This book was released on 2022-08-26 with total page 87 pages. Available in PDF, EPUB and Kindle. Book excerpt: TOPICS IN THE BOOK Learning Styles Influence on Consumer Decision-Making Styles of Generation Y Consumers in Namibia: A Comparison Study of the Three Major Universities in Namibia Analysis of Beef Marketing In Lafia Metropolis of Nasarawa State, Nigeria Pattern Drafting and Free-Hand Cutting Technique on Apparel Fit Effect of Entrepreneurial Marketing Strategies on Performance of Micro and Small Enterprises (Mses) in Kenya
Author : Bamgbose Jimoh Adele
Publisher : S.N. Publishing Company
ISBN 13 :
Total Pages : 200 pages
Book Rating : 4.F/5 ( download)
Download or read book Fundamentals of Nigerian Politics written by Bamgbose Jimoh Adele and published by S.N. Publishing Company. This book was released on 1998 with total page 200 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Raju
Publisher : Excel Books India
ISBN 13 : 9788174466235
Total Pages : 196 pages
Book Rating : 4.4/5 (662 download)
Download or read book Fundamentals of Marketing written by Raju and published by Excel Books India. This book was released on 2009 with total page 196 pages. Available in PDF, EPUB and Kindle. Book excerpt: Fundamentals of Marketing provides a sound appreciation of the fundamentals of the theory and practice of marketing. Using case studies drawn from a cross section of sectors, in particular the banking, hospitality, retail and public service sectors this textbook critically evaluates the effectiveness of different marketing strategies and approaches. Exploring the principles of marketing this volume engages the reader, not only in theory but also in practice, using a broad range of real-life case studies such as Coca Cola, Apple, FCUK, Virgin, Amazon.com, Barnes and Noble, Dyno Rod.
Author : Toyin Falola
Publisher : Africa World Press
ISBN 13 : 9781592211203
Total Pages : 712 pages
Book Rating : 4.2/5 (112 download)
Download or read book The Foundations of Nigeria written by Toyin Falola and published by Africa World Press. This book was released on 2003 with total page 712 pages. Available in PDF, EPUB and Kindle. Book excerpt: This text captures within a single volume a wide,range of themes that underline the foundations of,modern Nigeria, notably nationalismconstitutional development, politics and,government, economy, culture, ethnicity and,religion. A comprehensive compendium of,the colonial history of Nigeria, this book,combines an interdisciplinary framework of,analysis with critical discourse to produce a,unique and fresh interpretation of colonial,history as a whole.
Author : Michael M. Ogbeidi
Publisher :
ISBN 13 :
Total Pages : 296 pages
Book Rating : 4.F/5 ( download)
Download or read book Fundamentals of Nigerian Business History written by Michael M. Ogbeidi and published by . This book was released on 2007 with total page 296 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Paul Baines
Publisher : Oxford University Press, USA
ISBN 13 : 0199646503
Total Pages : 438 pages
Book Rating : 4.1/5 (996 download)
Download or read book Essentials of Marketing written by Paul Baines and published by Oxford University Press, USA. This book was released on 2013 with total page 438 pages. Available in PDF, EPUB and Kindle. Book excerpt: Building on the outstanding success of Baines, Fill and Page's bestselling textbook, 'Essentials of Marketing' has arrived. This is the must have textbook for students looking to excel in their studies and careers.
Author : J. K. Onoh
Publisher : Routledge
ISBN 13 : 1000481271
Total Pages : 323 pages
Book Rating : 4.0/5 (4 download)
Download or read book The Foundations of Nigeria's Financial Infrastucture written by J. K. Onoh and published by Routledge. This book was released on 2021-11-29 with total page 323 pages. Available in PDF, EPUB and Kindle. Book excerpt: First Published in 1980, The Foundations of Nigeria's Financial Infrastructure presents a comprehensive overview of different aspects of Nigeria’s financial developments. Divided in five parts this book brings twenty-one chapters dealing with themes like Nigeria’s traditional financial system; fundamental problems of banking in Nigeria; the banking system and the financial market; aspects of public and private sectors’ finance; revenue allocation in Nigeria; Nigerian currency system; Nigeria’s balance of payments and external liquidities; development in Nigeria’s external assets, and Nigeria and the International Monetary Fund, to showcase the catalytic role of the financial system in economic development. This volume will be useful for scholars and researchers of public finance, finance, economics, political economy, development economics and development studies.
Author : Erdener Kaynak
Publisher : Routledge
ISBN 13 : 1136777636
Total Pages : 410 pages
Book Rating : 4.1/5 (367 download)
Download or read book International Marketing written by Erdener Kaynak and published by Routledge. This book was released on 1991-03-25 with total page 410 pages. Available in PDF, EPUB and Kindle. Book excerpt: Social, economic, political, business, and cultural environmental factors affect the international marketing operation and performance of international firms. This highly insightful volume focuses on four of the most significant forces with which companies must deal on an international level--macro international marketing issues, sociopolitical int
Author : Erdener Kaynak
Publisher : Psychology Press
ISBN 13 : 0866569510
Total Pages : 410 pages
Book Rating : 4.8/5 (665 download)
Download or read book Sociopolitical Aspects of International Marketing written by Erdener Kaynak and published by Psychology Press. This book was released on 1991 with total page 410 pages. Available in PDF, EPUB and Kindle. Book excerpt: Social, economic, political, business, and cultural environmental factors affect the international marketing operation and performance of international firms. This highly insightful volume focuses on four of the most significant forces with which companies must deal on an international level--macro international marketing issues, sociopolitical international marketing issues, international marketing strategies, and special international marketing topics. Within this framework, experts examine the impact of two major environmental factors, namely the social and political conditions, on international companies to adopt corresponding marketing techniques and practices in different international markets. They also explore how specific details of a country, such as income level, cultural attributes, consumer characteristics, laws, and politics, influence the market potential of international firms and thus the scale of the company operations. Indispensable reading for scholars, economists, and business people who are interested in marketing on a global scale.
Author : Yomi Babatunde
Publisher : Springer
ISBN 13 : 9812873627
Total Pages : 449 pages
Book Rating : 4.8/5 (128 download)
Download or read book Cross-Cultural Management and Quality Performance written by Yomi Babatunde and published by Springer. This book was released on 2015-01-13 with total page 449 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book explores China’s global competitiveness in the building of infrastructures with a particular interest in the resource-rich African countries. The book begins with a comprehensive literature review on total quality management (TQM) and national culture, followed by reviews of the construction industries in China and Nigeria. This provides better understanding of the linkages between TQM, based on the International Organization for Standardization’s ISO 9000 quality management systems (QMS), and national culture, based on Emeritus Professor Geert Hofstede’s national cultural dimensions. Premised on the culture-specificity and bi-directionality relationships between TQM and national culture, this book investigates the construction industries in China and Nigeria including their strengths, weaknesses, opportunities, and threats (SWOT) as well as an appraisal of their historical and emerging relationships. In its conceptual approach, this book presents different models in the lead up to its primary theoretical contribution of a quality management assessment model (QMAM) that was adopted during the study’s field work. The book also presents relevant lessons relating to cross cultural management and quality performance not only to the Nigerians but also other foreign players in Nigeria’s construction industry.
Author : Suruchi Sood, PhD
Publisher : Springer Publishing Company
ISBN 13 : 0826173020
Total Pages : 397 pages
Book Rating : 4.8/5 (261 download)
Download or read book Health Communication Fundamentals written by Suruchi Sood, PhD and published by Springer Publishing Company. This book was released on 2023-10-10 with total page 397 pages. Available in PDF, EPUB and Kindle. Book excerpt: "The authors bring together a strong mix of theory, concepts, methods, practice, and research that come to life through multiple examples, experiences, and questions for reflections that any reader – whether seasoned or a newcomer into the public health communication field – should find extremely helpful and engaging. This book constitutes a significant contribution to the continuous fermentation and growth of the public health communication field."--Rafael Obregon, Country Representative, UNICEF Paraguay Health Communication Fundamentals: Planning, Implementation, and Evaluation in Public Health is a comprehensive, practice-based textbook designed to equip students with the tools needed to excel in the public health communication workforce. Using a mix of domestic and global examples, the book guides readers through the entire health communication process— from planning and implementation to research, monitoring, and evaluation. Interdisciplinary perspectives and contemporary public health topics are explored throughout the book via real-world examples, case studies, and spotlights on professionals and organizations currently working to bring about positive individual and social change. Contemporary public health topics include communication for pandemics, social justice, anti-racism, chronic disease prevention, environmental health and justice, and mental health, to name just a few. Each chapter features a podcast interview with a professional currently working in a health communication related field, to show health communication skills in action and illustrate the wide variety of careers available in this dynamic and growing sector. Health Communication Fundamentals is an essential resource for students in a variety of health professional and communication-based programs, and will help prepare them to make unique and valuable contributions to jobs in health departments, non-profit organizations, advocacy groups, private organizations, government, academia, the media, and more. Key Features: Focuses on evidence-based and theory-driven health communication practice Covers the entire communication campaign process – planning, implementation and evaluation of health communication initiatives that want to achieve social and behavior change Includes interdisciplinary perspectives and contemporary topics with a focus on health equity, social justice, and human rights Illustrates concepts using US and global examples, outcomes, and applications of health communication campaigns that span core public health topic areas Provides insight into career opportunities in health communication Audio podcasts highlight insights from leaders and experts with diverse careers in health communication Purchase includes digital access for use on most mobile devices or computers Qualified instructors have access to chapter PowerPoints, an Instructor’s Manual, Sample Syllabus, and Test Bank
Author : John F. Tanner, Jr.
Publisher : Ingram
ISBN 13 : 9781936126293
Total Pages : pages
Book Rating : 4.1/5 (262 download)
Download or read book Principles of Marketing written by John F. Tanner, Jr. and published by Ingram. This book was released on with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Chris Ehiobuche
Publisher : Xlibris Corporation
ISBN 13 : 1524581453
Total Pages : 208 pages
Book Rating : 4.5/5 (245 download)
Download or read book Youth Entrepreneurship written by Chris Ehiobuche and published by Xlibris Corporation. This book was released on 2017-02-10 with total page 208 pages. Available in PDF, EPUB and Kindle. Book excerpt: The challenges and opportunities facing the Nigerian youths demand rethinking of new ways of doing things. Youth unemployment and underemployment are at a record high. More than ever, the Nigerian youths are in dire need of finding other avenues to explore in pursuit of life endeavors. Youth employment, underemployment, and unemployment are serious concerns for our society, civilization, and the nation. Ehiobuche and Madueke took a different approach to discussing and presenting a practical approach to youth entrepreneurshipfrom the notion of a shared responsibility for the change of mindset from falling into the victims theory dimensions to intelligent ventures and resilience. Their model presents insight on how a paradigm shift among the youths and the society in general from job search to business development may well lead to entrepreneurs and self-productive citizens. The authors hope to inspire, inform, and encourage todays youths to become tomorrows entrepreneurs, leaders, and good citizens. Making the transition from seeking employment, unemployment, or underemployment to self-employment/entrepreneurship is the primary purpose of this book. The topics include the following: Conquering personal and cultural roadblocks to entrepreneurship Shifting mental and physical focus from employee to employer Avoiding common pitfalls in starting and running a sustainable small business Making the best out of being a youth The authors urge the Nigerian youths to avoid falling into a victim mentality and start their paradigm shift into the mindsets of entrepreneurs.
Author : Tshishonga, Ndwakhulu
Publisher : IGI Global
ISBN 13 :
Total Pages : 517 pages
Book Rating : 4.3/5 (693 download)
Download or read book Democratization of Africa and Its Impact on the Global Economy written by Tshishonga, Ndwakhulu and published by IGI Global. This book was released on 2024-01-16 with total page 517 pages. Available in PDF, EPUB and Kindle. Book excerpt: Democratization of Africa and Its Impact on the Global Economy delves into the intricate relationship between democracy, governance, and development in Africa, shedding light on the continent's progress and its implications for the global economy. From its historical context rooted in colonialism and apartheid regimes to the present-day challenges of weak governance and underdevelopment, this book critically examines the factors that have shaped Africa's political and socioeconomic landscape. This book offers a comprehensive exploration of democracy, governance, and development in Africa. It delves into various topics such as models of democracy, electoral systems, political leadership, state building, democratic deficits, political violence, corruption, and the challenges of democratic consolidation. Additionally, it examines the significance of democratic governance, good governance principles, civil society engagement, and political accountability in shaping Africa's political landscape. Through a multi-disciplinary lens encompassing political science, development studies, anthropology, sociology, international relations, and public administration, the book offers a platform for scholars, practitioners, policymakers, and researchers to engage in critical dialogue and propose innovative strategies for Africa's renewal.
Author : Das, Ramesh Chandra
Publisher : IGI Global
ISBN 13 : 1466682752
Total Pages : 557 pages
Book Rating : 4.4/5 (666 download)
Download or read book Handbook of Research on Globalization, Investment, and Growth-Implications of Confidence and Governance written by Das, Ramesh Chandra and published by IGI Global. This book was released on 2015-04-30 with total page 557 pages. Available in PDF, EPUB and Kindle. Book excerpt: The global economic crises of recent years have offered some sobering lessons, compelling economists, political scientists, and policymakers to reconsider traditional theories regarding the cultivation of developing nations. The Handbook of Research on Globalization, Investment, and Growth-Implications of Confidence and Governance seeks to empirically explore the relationship between a number of variables, including consumer confidence, private-sector performance, and governmental regulation. Targeting academics, social scientists, financial professionals, and lawmakers, this book seeks to categorize and analyze developing economies in a post-crisis global financial landscape in order to help shape desperately-needed policies capable of safeguarding against potential catastrophe.
Author : Tyler Tapps
Publisher : Human Kinetics
ISBN 13 : 1718212380
Total Pages : 515 pages
Book Rating : 4.7/5 (182 download)
Download or read book Introduction to Recreation and Leisure written by Tyler Tapps and published by Human Kinetics. This book was released on 2024-01-26 with total page 515 pages. Available in PDF, EPUB and Kindle. Book excerpt: Introduction to Recreation and Leisure, Fourth Edition, presents a comprehensive view of the multifaceted field of recreation and leisure. It delves into foundational concepts, delivery systems, and programming services. Over 40 leading experts from around the globe offer their diverse perspectives
