Fundamentals of A/B Testing

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Publisher :
ISBN 13 :
Total Pages : 183 pages
Book Rating : 4.6/5 (183 download)

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Book Synopsis Fundamentals of A/B Testing by : Alex Dombrowski

Download or read book Fundamentals of A/B Testing written by Alex Dombrowski and published by . This book was released on 2020-03-22 with total page 183 pages. Available in PDF, EPUB and Kindle. Book excerpt: The A/B Testing mindset at a company evolves through four stages. Intuition: In the beginning, intuition drives decisions. The company acknowledges the user, but does not solicit feedback. Data is sparse. Data driven: Decision makers use data to supplement their intuition in cases when they are less confident. The data lacks richness and methods for processing data are crude. Causal statements are drawn from situations that do not warrant them. Data is not respected. A/B Testing: The company unearths the practice of A/B Testing and embarks on the well-trodden path of successful companies. A/B Testing gains followers, however infrastructure is nascent and statistical methods are questionable. The goal is to get a number, not necessarily a correct number. The thought is that a number from an A/B Test must be trustworthy because, well, it's from an A/B Test! Sound A/B Testing: The company is educated on the fundamentals of A/B Testing. The company adopts sounds practices, produces trustworthy numbers, and makes informed go/no-go decisions. Regardless where your company is on the journey, this book will guide you to the last stage.

Trustworthy Online Controlled Experiments

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Publisher : Cambridge University Press
ISBN 13 : 1108590098
Total Pages : 291 pages
Book Rating : 4.1/5 (85 download)

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Book Synopsis Trustworthy Online Controlled Experiments by : Ron Kohavi

Download or read book Trustworthy Online Controlled Experiments written by Ron Kohavi and published by Cambridge University Press. This book was released on 2020-04-02 with total page 291 pages. Available in PDF, EPUB and Kindle. Book excerpt: Getting numbers is easy; getting numbers you can trust is hard. This practical guide by experimentation leaders at Google, LinkedIn, and Microsoft will teach you how to accelerate innovation using trustworthy online controlled experiments, or A/B tests. Based on practical experiences at companies that each run more than 20,000 controlled experiments a year, the authors share examples, pitfalls, and advice for students and industry professionals getting started with experiments, plus deeper dives into advanced topics for practitioners who want to improve the way they make data-driven decisions. Learn how to • Use the scientific method to evaluate hypotheses using controlled experiments • Define key metrics and ideally an Overall Evaluation Criterion • Test for trustworthiness of the results and alert experimenters to violated assumptions • Build a scalable platform that lowers the marginal cost of experiments close to zero • Avoid pitfalls like carryover effects and Twyman's law • Understand how statistical issues play out in practice.

A / B Testing

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Author :
Publisher : John Wiley & Sons
ISBN 13 : 1118792416
Total Pages : 214 pages
Book Rating : 4.1/5 (187 download)

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Book Synopsis A / B Testing by : Dan Siroker

Download or read book A / B Testing written by Dan Siroker and published by John Wiley & Sons. This book was released on 2015-07-27 with total page 214 pages. Available in PDF, EPUB and Kindle. Book excerpt: How Your Business Can Use the Science That Helped Win the White House The average conversion rate—the rate at which visitors convert into customers—across the web is only 2%. That means it's likely that 98% of visitors to your website won't end up converting into customers. What's the solution? A/B testing. A/B testing is the simple idea of showing several different versions of a web page to live traffic, and then measuring the effect each version has on visitors. Using A/B testing, companies can improve the effectiveness of their marketing and user experience and, in doing so, can sometimes double or triple their conversion rates. Testing has been fundamental in driving the success of Google, Amazon, Netflix, and other top tech companies. Even Barack Obama and Mitt Romney had dedicated teams A/B testing their campaign websites during the 2012 Presidential race. In the past, marketing teams were unable to unleash the power of A/B testing because it required costly engineering and IT resources. Today, a new generation of technology that enables marketers to run A/B tests without depending on engineers is emerging and quickly becoming one of the most powerful tools for making data-driven decisions. Authors Dan Siroker and Pete Koomen are cofounders of Optimizely, the leading A/B testing platform used by more than 5,000 organizations across the world. A/B Testing: The Most Powerful Way to Turn Clicks Into Customers offers best practices and lessons learned from more than 300,000 experiments run by Optimizely customers. You'll learn: What to test How to choose the testing solution that's right for your organization How to assemble an A/B testing dream team How to create personalized experiences for every visitor And much more Marketers and web professionals will become obsolete if they don't embrace a data-driven approach to decision making. This book shows you how, no matter your technical expertise.

Website Optimization

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Publisher : John Wiley & Sons
ISBN 13 : 111824060X
Total Pages : 593 pages
Book Rating : 4.1/5 (182 download)

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Book Synopsis Website Optimization by : Rich Page

Download or read book Website Optimization written by Rich Page and published by John Wiley & Sons. This book was released on 2012-04-23 with total page 593 pages. Available in PDF, EPUB and Kindle. Book excerpt: Step-by-step instructions for executing a website testing and optimization plan Website optimization is can be an overwhelming endeavor due to the fact that it encompasses so many strategic and technical issues. However, this hands-on, task-based book demystifies this potentially intimidating topic by offering smart, practical, and tested instructions for developing, implementing, managing, and tracking website optimization efforts. After you learn how to establish an optimization framework, you then dive into learning how to develop a plan, test appropriately and accurately, interpret the results, and optimize in order to maximize conversion rates and improve profits. Zeroes in on fundamentals such as understanding key metrics, choosing analytics tools, researching visitors and their onsite behavior, and crafting a plan for what to test and optimize Walks you through testing and optimizing specific web pages including the homepage, entry and exit pages, product and pricing pages, as well as the shopping cart and check-out process Guides you through important optimization areas such as optimizing text and images Addresses advanced topics including paid search optimization, Facebook fan page optimization, rich media, and more Includes a companion website that features expanded examples, additional resources, tool reviews, and other related information Full of interesting case studies and helpful examples drawn from the author's own experience, Website Optimization: An Hour a Day is the complete solution for anyone who wants to get the best possible results from their web page.

Statistical Methods in Online A/B Testing

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Publisher :
ISBN 13 : 9781694079725
Total Pages : 302 pages
Book Rating : 4.0/5 (797 download)

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Book Synopsis Statistical Methods in Online A/B Testing by : Georgi Zdravkov Georgiev

Download or read book Statistical Methods in Online A/B Testing written by Georgi Zdravkov Georgiev and published by . This book was released on 2019-09-28 with total page 302 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Statistical Methods in Online A/B Testing" is a comprehensive guide to statistics in online controlled experiments, a.k.a. A/B tests, that tackles the difficult matter of statistical inference in a way accessible to readers with little to no prior experience with it. Each concept is built from the ground up, explained thoroughly, and illustrated with practical examples from website testing. The presentation is straight to the point and practically oriented so you can apply the takeaways in your daily work.It is a must-read for anyone looking for a deep understanding of how to make data-driven business decisions through experimentation: conversion rate optimizers, product managers, growth experts, data analysts, marketing managers, experts in user experience and design. The new research presented and the fresh perspective on how to apply statistics and experimentation to achieve business goals make for an interesting read even for experienced statisticians.The book deals with scientific methods, but their introductions and explanations are grounded in the business goals they help achieve, such as innovating under controlled risk, and estimating the effect of proposed business actions before committing to them. While the book doesn't shy away from math and formulas, it is to the extent to which these are essential for understanding and applying the underlying concepts. The presentation is friendly to readers with little to no prior knowledge in statistics. Artificial and impractical examples like dice rolling and betting are absent, instead statistical concepts are illustrated through scenarios which might well be mistaken with the last couple of A/B tests you managed.This book also doesn't shy away from the fact that much of the current statistical theory and practice in online A/B testing is misguided, misinterpreted, or misapplied. It also addresses the issue of blind copying of scientific applications without due consideration of the unique features of online business, which is widespread. The book will help you avoid these malpractices by explicitly pointing out frequent mistakes, while also helping you align your usage of statistics and experimentation with any business goals you might want to pursue.

Designing with Data

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Publisher : "O'Reilly Media, Inc."
ISBN 13 : 1449334954
Total Pages : 370 pages
Book Rating : 4.4/5 (493 download)

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Book Synopsis Designing with Data by : Rochelle King

Download or read book Designing with Data written by Rochelle King and published by "O'Reilly Media, Inc.". This book was released on 2017-03-29 with total page 370 pages. Available in PDF, EPUB and Kindle. Book excerpt: On the surface, design practices and data science may not seem like obvious partners. But these disciplines actually work toward the same goal, helping designers and product managers understand users so they can craft elegant digital experiences. While data can enhance design, design can bring deeper meaning to data. This practical guide shows you how to conduct data-driven A/B testing for making design decisions on everything from small tweaks to large-scale UX concepts. Complete with real-world examples, this book shows you how to make data-driven design part of your product design workflow. Understand the relationship between data, business, and design Get a firm grounding in data, data types, and components of A/B testing Use an experimentation framework to define opportunities, formulate hypotheses, and test different options Create hypotheses that connect to key metrics and business goals Design proposed solutions for hypotheses that are most promising Interpret the results of an A/B test and determine your next move

Naked Statistics: Stripping the Dread from the Data

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Publisher : W. W. Norton & Company
ISBN 13 : 0393089827
Total Pages : 320 pages
Book Rating : 4.3/5 (93 download)

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Book Synopsis Naked Statistics: Stripping the Dread from the Data by : Charles Wheelan

Download or read book Naked Statistics: Stripping the Dread from the Data written by Charles Wheelan and published by W. W. Norton & Company. This book was released on 2013-01-07 with total page 320 pages. Available in PDF, EPUB and Kindle. Book excerpt: A New York Times bestseller "Brilliant, funny…the best math teacher you never had." —San Francisco Chronicle Once considered tedious, the field of statistics is rapidly evolving into a discipline Hal Varian, chief economist at Google, has actually called "sexy." From batting averages and political polls to game shows and medical research, the real-world application of statistics continues to grow by leaps and bounds. How can we catch schools that cheat on standardized tests? How does Netflix know which movies you’ll like? What is causing the rising incidence of autism? As best-selling author Charles Wheelan shows us in Naked Statistics, the right data and a few well-chosen statistical tools can help us answer these questions and more. For those who slept through Stats 101, this book is a lifesaver. Wheelan strips away the arcane and technical details and focuses on the underlying intuition that drives statistical analysis. He clarifies key concepts such as inference, correlation, and regression analysis, reveals how biased or careless parties can manipulate or misrepresent data, and shows us how brilliant and creative researchers are exploiting the valuable data from natural experiments to tackle thorny questions. And in Wheelan’s trademark style, there’s not a dull page in sight. You’ll encounter clever Schlitz Beer marketers leveraging basic probability, an International Sausage Festival illuminating the tenets of the central limit theorem, and a head-scratching choice from the famous game show Let’s Make a Deal—and you’ll come away with insights each time. With the wit, accessibility, and sheer fun that turned Naked Economics into a bestseller, Wheelan defies the odds yet again by bringing another essential, formerly unglamorous discipline to life.

Fundamentals of Wireless Communication

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Publisher : Cambridge University Press
ISBN 13 : 9780521845274
Total Pages : 598 pages
Book Rating : 4.8/5 (452 download)

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Book Synopsis Fundamentals of Wireless Communication by : David Tse

Download or read book Fundamentals of Wireless Communication written by David Tse and published by Cambridge University Press. This book was released on 2005-05-26 with total page 598 pages. Available in PDF, EPUB and Kindle. Book excerpt: This textbook takes a unified view of the fundamentals of wireless communication and explains cutting-edge concepts in a simple and intuitive way. An abundant supply of exercises make it ideal for graduate courses in electrical and computer engineering and it will also be of great interest to practising engineers.

Software Testing and Analysis

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Publisher : John Wiley & Sons
ISBN 13 :
Total Pages : 516 pages
Book Rating : 4.:/5 (321 download)

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Book Synopsis Software Testing and Analysis by : Mauro Pezze

Download or read book Software Testing and Analysis written by Mauro Pezze and published by John Wiley & Sons. This book was released on 2008 with total page 516 pages. Available in PDF, EPUB and Kindle. Book excerpt: Teaches readers how to test and analyze software to achieve an acceptable level of quality at an acceptable cost Readers will be able to minimize software failures, increase quality, and effectively manage costs Covers techniques that are suitable for near-term application, with sufficient technical background to indicate how and when to apply them Provides balanced coverage of software testing & analysis approaches By incorporating modern topics and strategies, this book will be the standard software-testing textbook

Your Customer Creation Equation

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Publisher : CMI Books, Division of Z Squared Media, LLC
ISBN 13 : 9780983330738
Total Pages : 220 pages
Book Rating : 4.3/5 (37 download)

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Book Synopsis Your Customer Creation Equation by : Brian Massey

Download or read book Your Customer Creation Equation written by Brian Massey and published by CMI Books, Division of Z Squared Media, LLC. This book was released on 2012-07-01 with total page 220 pages. Available in PDF, EPUB and Kindle. Book excerpt: Finally-a book that shows marketers how to truly achieve real results from their websites. Brian Massey, The Conversion Scientist, takes the mystery out of how to create high-performing sites. By walking the reader through five online formulas-aka "customer creation equations"-he shows you how to determine the best formula your own particular business structure and how to optimize it for stellar results. Key to this process is setting up a "digital conversion lab," and Brian shows you how. Jam-packed with easy-to-understand equations for things like increasing your conversion rate and decreasing your abandonment rate-as well as practical strategies for attracting prospects, turning buyers into triers, and morphing buyers into loyal brand advocates-this book will enable anyone to stop hoping for success and start enjoying higher profits. The Advanced Curriculum in Visitor Studies gives readers additional guidance on how to really understand their targets and customers-an understanding that is at the heart of all successful websites, and businesses, everywhere.

Foundations of Data Science

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Publisher : Cambridge University Press
ISBN 13 : 1108617360
Total Pages : 433 pages
Book Rating : 4.1/5 (86 download)

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Book Synopsis Foundations of Data Science by : Avrim Blum

Download or read book Foundations of Data Science written by Avrim Blum and published by Cambridge University Press. This book was released on 2020-01-23 with total page 433 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book provides an introduction to the mathematical and algorithmic foundations of data science, including machine learning, high-dimensional geometry, and analysis of large networks. Topics include the counterintuitive nature of data in high dimensions, important linear algebraic techniques such as singular value decomposition, the theory of random walks and Markov chains, the fundamentals of and important algorithms for machine learning, algorithms and analysis for clustering, probabilistic models for large networks, representation learning including topic modelling and non-negative matrix factorization, wavelets and compressed sensing. Important probabilistic techniques are developed including the law of large numbers, tail inequalities, analysis of random projections, generalization guarantees in machine learning, and moment methods for analysis of phase transitions in large random graphs. Additionally, important structural and complexity measures are discussed such as matrix norms and VC-dimension. This book is suitable for both undergraduate and graduate courses in the design and analysis of algorithms for data.

Foundations of Software Testing

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Publisher : Course Technology
ISBN 13 : 9781844809899
Total Pages : 0 pages
Book Rating : 4.8/5 (98 download)

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Book Synopsis Foundations of Software Testing by : Dorothy Graham

Download or read book Foundations of Software Testing written by Dorothy Graham and published by Course Technology. This book was released on 2008 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Your One-Stop Guide To Passing The ISTQB Foundation Level ExamFoundations of Software Testing: Updated edition for ISTQB Certification is your essential guide to software testing and the ISTQB Foundation qualification. Whether you are a students or tester of ISTQB, this book is an essential purchase if you want to benefit from the knowledge and experience of those involved in the writing of the ISTQB Syllabus.This book adopts a practical and hands-on approach, covering the fundamental principles that every system and software tester should know. Each of the six sections of the syllabus is covered by backgroound tests, revision help and sample exam questions. The also contains a glossary, sample full-length examination and information on test certification. The authors are seasoned test-professionals and developers of the ISTQB syllabus itself, so syllabus coverage is thorough and in-depth. This book is designed to help you pass the ISTQB exam and qualify at Foundation Level, and is enhanced with many useful learning aids.ABOUT ISTQBISTQB is a multi-national body overseeing the development of international qualifications in software testing. In a world of employment mobility and multi-national organizations, having an internationally recognized qualification ensures that there is a common understanding, internationally, of software testing issues.

Fundamentals of the Physical Therapy Examination

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Publisher : Jones & Bartlett Learning
ISBN 13 : 1284142701
Total Pages : 550 pages
Book Rating : 4.2/5 (841 download)

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Book Synopsis Fundamentals of the Physical Therapy Examination by : Stacie J. Fruth

Download or read book Fundamentals of the Physical Therapy Examination written by Stacie J. Fruth and published by Jones & Bartlett Learning. This book was released on 2017-03-09 with total page 550 pages. Available in PDF, EPUB and Kindle. Book excerpt: Fundamentals of the Physical Therapy Examination: Patient Interview and Tests & Measures, Second Edition provides physical therapy students and clinicians with the necessary tools to determine what questions to ask and what tests and measures to perform during a patient exam. This text utilizes a fundamental, step-by-step approach to the subjective and objective portions of the examination process for a broad spectrum of patients. This edition has been updated and revised to reflect the new APTA Guide 3.0, and the Second Edition also includes new and extensive coverage of goniometry and manual muscle testing techniques with more than 300 new photographs.

Model Rules of Professional Conduct

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Publisher : American Bar Association
ISBN 13 : 9781590318737
Total Pages : 216 pages
Book Rating : 4.3/5 (187 download)

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Book Synopsis Model Rules of Professional Conduct by : American Bar Association. House of Delegates

Download or read book Model Rules of Professional Conduct written by American Bar Association. House of Delegates and published by American Bar Association. This book was released on 2007 with total page 216 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Model Rules of Professional Conduct provides an up-to-date resource for information on legal ethics. Federal, state and local courts in all jurisdictions look to the Rules for guidance in solving lawyer malpractice cases, disciplinary actions, disqualification issues, sanctions questions and much more. In this volume, black-letter Rules of Professional Conduct are followed by numbered Comments that explain each Rule's purpose and provide suggestions for its practical application. The Rules will help you identify proper conduct in a variety of given situations, review those instances where discretionary action is possible, and define the nature of the relationship between you and your clients, colleagues and the courts.

Fundamentals of Composites Manufacturing, Second Edition

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Author :
Publisher : Society of Manufacturing Engineers
ISBN 13 : 0872638545
Total Pages : 642 pages
Book Rating : 4.8/5 (726 download)

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Book Synopsis Fundamentals of Composites Manufacturing, Second Edition by : A. Brent Strong

Download or read book Fundamentals of Composites Manufacturing, Second Edition written by A. Brent Strong and published by Society of Manufacturing Engineers. This book was released on 2008 with total page 642 pages. Available in PDF, EPUB and Kindle. Book excerpt: Describes advances, key information, case studies, and examples that can broaden your knowledge of composites materials and manufacturing methods. This text deals with composites manufacturing methods, providing tips for getting the best results that weigh the required material properties against cost and production efficiency. An Instructor's Guide is also available.

Foundations of Software Testing, 2/e

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Author :
Publisher : Pearson Education India
ISBN 13 : 9332517657
Total Pages : 728 pages
Book Rating : 4.3/5 (325 download)

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Book Synopsis Foundations of Software Testing, 2/e by : Aditya P Mathur

Download or read book Foundations of Software Testing, 2/e written by Aditya P Mathur and published by Pearson Education India. This book was released on 2013 with total page 728 pages. Available in PDF, EPUB and Kindle. Book excerpt: This edition of Foundations of Software Testing is aimed at the undergraduate, the graduate students and the practicing engineers. It presents sound engineering approaches for test generation, ion, minimization, assessment, and enhancement. Using numerous examples, it offers a lucid description of a wide range of simple to complex techniques for a variety of testing-related tasks. It also discusses the comparative analyses of commercially available testing tools to facilitate the tool ion.

Fundamentals of High Accuracy Inertial Navigation

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Author :
Publisher : AIAA
ISBN 13 : 9781600864278
Total Pages : 368 pages
Book Rating : 4.8/5 (642 download)

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Book Synopsis Fundamentals of High Accuracy Inertial Navigation by : Averil Burton Chatfield

Download or read book Fundamentals of High Accuracy Inertial Navigation written by Averil Burton Chatfield and published by AIAA. This book was released on 1997 with total page 368 pages. Available in PDF, EPUB and Kindle. Book excerpt: