Frontiers of Digital Transformation

Download Frontiers of Digital Transformation PDF Online Free

Author :
Publisher : Springer Nature
ISBN 13 : 9811513589
Total Pages : 239 pages
Book Rating : 4.8/5 (115 download)

DOWNLOAD NOW!


Book Synopsis Frontiers of Digital Transformation by : Kazuya Takeda

Download or read book Frontiers of Digital Transformation written by Kazuya Takeda and published by Springer Nature. This book was released on 2021-05-18 with total page 239 pages. Available in PDF, EPUB and Kindle. Book excerpt: Proposing the concept of real-world data circulation (RWDC), this book presents various practical and industry-related studies in human, mechanical, and social data domains. RWDC is a new field of study, established by the information technology (IT) community. In the real world, the speed of data transmission between computers surpassed that of human communications long ago and has since expanded exponentially. As a result, the origin of the majority of data has become non-human, mechanical, or natural sources; in fact, humans are merely the source of a small part of the current data explosion. Such expanding data transmission does not simply consist of single source–destination pairs, but actually circulates over a complex network connecting numerous sources and destinations. Such circulation is an important aspect of the underlying systems. Based on this concept, in order to tame and control the massive amount of data originating from non-human sources, the authors have been considering the insertion of acquisition, analysis, and implementation processes in the flow of data circulation. This book introduces the outcome of the RWDC degree program organized at Nagoya University, Japan, collecting contributions from graduate students enrolled in the program from various research fields targeting diverse applications. Through examples of RWDC, the resulting creation of social value is illustrated. This book will be useful not only for those working on the topics discussed, but also to anyone who is interested in RWDC, digital transformation, and Industry 4.0.

Handbook of Research on New Media Applications in Public Relations and Advertising

Download Handbook of Research on New Media Applications in Public Relations and Advertising PDF Online Free

Author :
Publisher : IGI Global
ISBN 13 : 1799832031
Total Pages : 572 pages
Book Rating : 4.7/5 (998 download)

DOWNLOAD NOW!


Book Synopsis Handbook of Research on New Media Applications in Public Relations and Advertising by : Esiyok, Elif

Download or read book Handbook of Research on New Media Applications in Public Relations and Advertising written by Esiyok, Elif and published by IGI Global. This book was released on 2020-08-07 with total page 572 pages. Available in PDF, EPUB and Kindle. Book excerpt: As competition between companies increases, the need for effective public relations and advertising campaigns becomes imperative to the success of the business. However, with the introduction of new media, the nature of these campaigns has changed. Today’s consumers have more awareness and diversified ways to obtain knowledge, and through new media, they can provide feedback. An understanding of how to utilize new media to promote and sustain the reputation of an organization is vital for its continued success. The Handbook of Research on New Media Applications in Public Relations and Advertising is a pivotal reference source that provides vital research on the application of new media tools for running successful public relations and advertising campaigns. While highlighting topics such as digital advertising, online behavior, and social networking, this book is ideally designed for public relations officers, advertisers, marketers, brand managers, communication directors, social media managers, IT consultants, researchers, academicians, students, and industry practitioners.

The Digital Frontier

Download The Digital Frontier PDF Online Free

Author :
Publisher : John Wiley & Sons
ISBN 13 : 1119803268
Total Pages : 288 pages
Book Rating : 4.1/5 (198 download)

DOWNLOAD NOW!


Book Synopsis The Digital Frontier by : Ajay Sohoni

Download or read book The Digital Frontier written by Ajay Sohoni and published by John Wiley & Sons. This book was released on 2021-05-04 with total page 288 pages. Available in PDF, EPUB and Kindle. Book excerpt: Discover how to move forward with your own company’s digital transformation with this accessible new resource from a global leader in his field In The Digital Frontier, experienced executive and distinguished author Ajay Sohoni delivers a relatable and readable reference for corporate executives who need the knowledge and confidence to build lasting digital change within their enterprise. From marketing to commercial, supply chain, and finance, the book offers actionable insights in an accessible format, full of anecdotes, humor, and case examples. You’ll learn which areas to focus on and which not to worry about as you craft your own custom transformation journey. In the book, you’ll also find: A demystification of the startup world for executives and an explanation of why unicorns exist (and so often ultimately fail) A detailed description of the digital transformation gripping companies across a variety of industries in functional areas including advertising, engagement, commerce, product development, manufacturing, and corporate functions A simplified 4-stage framework for companies to start from scratch and build valuable use cases Perfect for executives in consumer-facing companies, corporate managers and leaders, business unit heads and management teams, The Digital Frontier is also an indispensable guide for digital non-natives trying to make sense of, and keep up with, the rapidly changing world around them.

Improving Business Performance Through Innovation in the Digital Economy

Download Improving Business Performance Through Innovation in the Digital Economy PDF Online Free

Author :
Publisher : IGI Global
ISBN 13 : 1799810070
Total Pages : 293 pages
Book Rating : 4.7/5 (998 download)

DOWNLOAD NOW!


Book Synopsis Improving Business Performance Through Innovation in the Digital Economy by : Oncioiu, Ionica

Download or read book Improving Business Performance Through Innovation in the Digital Economy written by Oncioiu, Ionica and published by IGI Global. This book was released on 2019-09-06 with total page 293 pages. Available in PDF, EPUB and Kindle. Book excerpt: In the 21st century, advancements in the digital world are bringing about rapid waves of change in organizational management. As such, it is increasingly imperative to discover ways for businesses to adapt to changes in the markets and seize various digital marketing opportunities. Improving Business Performance Through Innovation in the Digital Economy is an essential reference source for the latest research on the impact of digital computing. It investigates new economic and entrepreneurial approaches to enhancing community development. Featuring research on topics such as business ethics, mobile technology, and cyber security, this book is ideally designed for knowledge workers, business managers, executives, entrepreneurs, small and medium enterprise managers, academicians, researchers, students, and global leaders seeking coverage on the management of sustainable enterprises.

Measuring the Digital Transformation A Roadmap for the Future

Download Measuring the Digital Transformation A Roadmap for the Future PDF Online Free

Author :
Publisher : OECD Publishing
ISBN 13 : 9264311998
Total Pages : 262 pages
Book Rating : 4.2/5 (643 download)

DOWNLOAD NOW!


Book Synopsis Measuring the Digital Transformation A Roadmap for the Future by : OECD

Download or read book Measuring the Digital Transformation A Roadmap for the Future written by OECD and published by OECD Publishing. This book was released on 2019-03-11 with total page 262 pages. Available in PDF, EPUB and Kindle. Book excerpt: Measuring the Digital Transformation: A Roadmap for the Future provides new insights into the state of the digital transformation by mapping indicators across a range of areas – from education and innovation, to trade and economic and social outcomes – against current digital policy issues, as presented in Going Digital: Shaping Policies, Improving Lives.

Handbook of Research on Digital Transformation Management and Tools

Download Handbook of Research on Digital Transformation Management and Tools PDF Online Free

Author :
Publisher : Business Science Reference
ISBN 13 : 9781799897644
Total Pages : 450 pages
Book Rating : 4.8/5 (976 download)

DOWNLOAD NOW!


Book Synopsis Handbook of Research on Digital Transformation Management and Tools by : Richard Pettinger

Download or read book Handbook of Research on Digital Transformation Management and Tools written by Richard Pettinger and published by Business Science Reference. This book was released on 2022 with total page 450 pages. Available in PDF, EPUB and Kindle. Book excerpt: "The objective is to contribute to management theory and assist practitioners and researchers in addressing and managing digital transformation"--

Digital Transformation in Smart Manufacturing

Download Digital Transformation in Smart Manufacturing PDF Online Free

Author :
Publisher : BoD – Books on Demand
ISBN 13 : 9535138413
Total Pages : 158 pages
Book Rating : 4.5/5 (351 download)

DOWNLOAD NOW!


Book Synopsis Digital Transformation in Smart Manufacturing by : Antonella Petrillo

Download or read book Digital Transformation in Smart Manufacturing written by Antonella Petrillo and published by BoD – Books on Demand. This book was released on 2018-02-28 with total page 158 pages. Available in PDF, EPUB and Kindle. Book excerpt: The purpose of this book is to provide an overview of the new industrial revolution: the "Industry 4.0." Globalization and competitiveness are forcing companies to review and improve their production processes. Industry 4.0 is a revolution that involves many different sectors and is still evolving. It represents the integration of tools already used in the past (big data, cloud, robot, 3D printing, simulation, etc.) that are now connected to a smart network by transmitting digital data at high speeds. The implementation of a 4.0 system represents a huge change for companies, which are faced with big investments. The idea of the book is to present practices, challenges, and opportunities related to the Industry 4.0. This book is intended to be a useful resource for anyone who deals with this issue.

Shifting Paradigms

Download Shifting Paradigms PDF Online Free

Author :
Publisher : Brookings Institution Press
ISBN 13 : 081573901X
Total Pages : 298 pages
Book Rating : 4.8/5 (157 download)

DOWNLOAD NOW!


Book Synopsis Shifting Paradigms by : Zia Qureshi

Download or read book Shifting Paradigms written by Zia Qureshi and published by Brookings Institution Press. This book was released on 2022-01-11 with total page 298 pages. Available in PDF, EPUB and Kindle. Book excerpt: Addressing the big questions about how technological change is transforming economies and societies Rapid technological change—likely to accelerate as a consequence of the COVID-19 pandemic—is reshaping economies and how they grow. But change also causes disruption, creates winners and losers, and produces social stress. This book examines the challenges of digital transformation and suggests how creative policies can make it more productive and inclusive. Shifting Paradigms is the second book on technological change produced by a joint research project of the Brookings Institution and the Korea Development Institute. Contributors are experts from the United States, Europe, and Korea. The first volume, Growth in a Time of Change, was published by Brookings in February 2020. The book's underlying thesis is that the future is arriving faster than expected. Long-accepted paradigms about economic growth are changing as digital technologies transform markets and nearly every aspect of business and work. Change will only intensify with advances in artificial intelligence and other innovations. Investors, business leaders, workers, and public officials face many questions. Is rising market concentration inevitable with the new technologies or can their benefits be more widely shared? How can the promise of FinTech be captured while managing risks? Should workers fear the new automation? Are technology-driven shifts in business and work causing income inequality to rise? How should public policy respond? Shifting Paradigms addresses these questions in an engaging manner for anyone interested in understanding how the economic and social agenda is being transformed by today's winds of change.

OECD Digital Education Outlook 2021 Pushing the Frontiers with Artificial Intelligence, Blockchain and Robots

Download OECD Digital Education Outlook 2021 Pushing the Frontiers with Artificial Intelligence, Blockchain and Robots PDF Online Free

Author :
Publisher : OECD Publishing
ISBN 13 : 9264904646
Total Pages : 252 pages
Book Rating : 4.2/5 (649 download)

DOWNLOAD NOW!


Book Synopsis OECD Digital Education Outlook 2021 Pushing the Frontiers with Artificial Intelligence, Blockchain and Robots by : OECD

Download or read book OECD Digital Education Outlook 2021 Pushing the Frontiers with Artificial Intelligence, Blockchain and Robots written by OECD and published by OECD Publishing. This book was released on 2021-06-08 with total page 252 pages. Available in PDF, EPUB and Kindle. Book excerpt: How might digital technology and notably smart technologies based on artificial intelligence (AI), learning analytics, robotics, and others transform education? This book explores such question. It focuses on how smart technologies currently change education in the classroom and the management of educational organisations and systems.

The Digital Matrix

Download The Digital Matrix PDF Online Free

Author :
Publisher : Penguin Random House India
ISBN 13 : 9386495449
Total Pages : 291 pages
Book Rating : 4.3/5 (864 download)

DOWNLOAD NOW!


Book Synopsis The Digital Matrix by : N Venkat Venkatraman

Download or read book The Digital Matrix written by N Venkat Venkatraman and published by Penguin Random House India. This book was released on 2017-05-10 with total page 291 pages. Available in PDF, EPUB and Kindle. Book excerpt: Ambitious digital-driven startups are now creating and cornering new markets in every sector. And yet, most legacy businesses continue to operate by old playbooks. Most are not keeping pace with the changes in their industry, let alone leading the way-what is yours doing? The Digital Matrix will help you understand the three types of players that are shaping the new business landscape; the three phases of transformation that every firm will encounter on its journey to business reinvention; and the three winning moves that will ensure your company's success along the way. With The Digital Matrix, you will: Learn to navigate the world of digital ecosystems. Discover ways of competing and collaborating with other companies to create and capture value. Realize how powerful machines can amplify your company's human talent. Learn to assemble the team to experiment with new ideas, re-examine your core beliefs, and reinvent your business rulebook for the digital future. Your company's future depends on its ability to harness digital technology. Don't wait!

Digital Transformation Using Emerging Technologies

Download Digital Transformation Using Emerging Technologies PDF Online Free

Author :
Publisher : Independently Published
ISBN 13 :
Total Pages : 464 pages
Book Rating : 4.7/5 (112 download)

DOWNLOAD NOW!


Book Synopsis Digital Transformation Using Emerging Technologies by : Jason M Anderson

Download or read book Digital Transformation Using Emerging Technologies written by Jason M Anderson and published by Independently Published. This book was released on 2021-07-14 with total page 464 pages. Available in PDF, EPUB and Kindle. Book excerpt: Digital Transformation has become the mantra for many businesses big and small in the last few years with the Covid19 pandemic accelerating such transformations for many organizations. Competitive pressures, higher customer expectations, and prospects of revenue growth are the key drivers for many of these digital initiatives. Various emerging technologies such as Cloud Computing, Machine Learning, Artificial Intelligence, Internet of Things (IoT) and Blockchain are key contributors to these digital transformations.If you are in a CxO role (CIO, CTO. CDO, et. al) for an organization and are responsible for the Digital Transformation of your organization, then this book is for you. This book can be used as a reference guide by the CxO to understand the basic concepts of Digital Transformation along with the fundamentals of various key emerging technologies. The book provides examples of services and tools from Microsoft Azure Cloud to help you harness these technologies to enable your digital transformation scenarios. Throughout the book we have also included industry statistics, expert opinions, business use cases, and customer stories. The book is organized into the following chapters to help you learn in a systematic way: Chapter 1: Digital TransformationThis chapter provides an introduction and overview of Digital Transformation including the What, Why, Who and the How of transformation via digital technologies. We also outline of the best practices for successful execution of your transformation initiatives, review key challenges, and reasons for digital transformation failures. Chapter 2: Cloud ComputingThis chapter outlines Cloud Computing history, core concepts and benefits. Cloud deployment and service models are introduced and discussed in detail. Considerations for transforming legacy IT to Cloud are discussed along with challenges and outlook of Cloud computing. Chapter 3: Azure Cloud ServicesThis chapter dives specifically into Microsoft Azure Cloud and outlines the key services and tools it offers. Basic Azure IaaS, PaaS and DBaaS services are introduced and discussed. Key and emerging Cloud services including serverless, containers and hybrid Cloud are described along with their benefits and business use cases. Chapter 4: Machine LearningMachine learning is introduced along with its core concepts around data, algorithms, models, training, and deployment. Azure Machine Learning tools and services are discussed to help you understand how you can use them to realize your Machine learning scenarios. This chapter concludes with an overview at the challenges and the future of Machine learning.Chapter 5: Artificial IntelligenceThis chapter explores Artificial Intelligence, it benefits and business use cases. Azure AI platform services available are explored such as Azure Cognitive services, Bot services, Cognitive Search services and Databricks services. AI challenges section looks at primary business and AI domain specific hurdles and issues. Chapter concludes with an outlook of AI with discussion around AI governance, Responsible AI, and Technical Advancements in AI. Chapter 6: Internet of Things (IoT)This chapter reviews the basics of Internet of Things (IoT), its business value, and use cases. Various Azure IoT offerings and services are explored to get you started with it. Azure IoT SaaS solution, IoT Central, is reviewed to see how it can be utilized to build a no-code IoT solution along with building customized solutions. Chapter concludes with IoT challenges and the future of this technology. Chapter 7: BlockchainOverview of Blockchain and its business uses for various industries. Enterprise Blockchain is discussed in detail and Azure Blockchain services are introduced and how they can be used for enterprise scenarios. Chapter also explores various challenges this technology faces along with where this technology is heading in the future.

Digital Disruptive Innovation

Download Digital Disruptive Innovation PDF Online Free

Author :
Publisher : World Scientific
ISBN 13 : 178634761X
Total Pages : 561 pages
Book Rating : 4.7/5 (863 download)

DOWNLOAD NOW!


Book Synopsis Digital Disruptive Innovation by : Joe Tidd

Download or read book Digital Disruptive Innovation written by Joe Tidd and published by World Scientific. This book was released on 2019-08-21 with total page 561 pages. Available in PDF, EPUB and Kindle. Book excerpt: 'Its focus is the major theme of digital innovation and it tries to go beyond the hype associated with much of the discussion of this important area … The discussion in the book stresses the need to move our thinking about innovation beyond the level of enterprise to consider ecosystems and complementary assets … Overall this is a useful book, not least because in addition to opening up key lines for further research enquiry the book also has a strong international flavour with contributions from a wide and diverse set of contexts.'International Journal of Innovation ManagementThere is no doubt that digital technologies have the potential for disruptive innovation in a wide range of sectors, both in manufacturing and services, and the commercial and social domains. However, popular commentaries on the potential of digital innovation to disrupt have suffered from two extreme positions: either, simplistic technological determinism, often promoted by technology vendors, claiming that the impending widespread automation of products and services will provide step-changes in productivity and new products and services; or alternatively, very high-level broad discussions of business model innovation in traditional sectors, private and public. However, the impacts will not be universal, and the outcomes will be highly-differentiated. More fundamentally, neither a narrow technological perspective or broad business view adequately captures the appropriate level of granularity necessary to understand the potential and challenges presented by digital innovation. In this book, Digital Disruptive Innovation, we apply innovation concepts, models and research to provide greater insights into strategies for, and management of, digital innovation.

The Technology Fallacy

Download The Technology Fallacy PDF Online Free

Author :
Publisher : MIT Press
ISBN 13 : 026254511X
Total Pages : 281 pages
Book Rating : 4.2/5 (625 download)

DOWNLOAD NOW!


Book Synopsis The Technology Fallacy by : Gerald C. Kane

Download or read book The Technology Fallacy written by Gerald C. Kane and published by MIT Press. This book was released on 2022-08-23 with total page 281 pages. Available in PDF, EPUB and Kindle. Book excerpt: Why an organization's response to digital disruption should focus on people and processes and not necessarily on technology. Digital technologies are disrupting organizations of every size and shape, leaving managers scrambling to find a technology fix that will help their organizations compete. This book offers managers and business leaders a guide for surviving digital disruptions—but it is not a book about technology. It is about the organizational changes required to harness the power of technology. The authors argue that digital disruption is primarily about people and that effective digital transformation involves changes to organizational dynamics and how work gets done. A focus only on selecting and implementing the right digital technologies is not likely to lead to success. The best way to respond to digital disruption is by changing the company culture to be more agile, risk tolerant, and experimental. The authors draw on four years of research, conducted in partnership with MIT Sloan Management Review and Deloitte, surveying more than 16,000 people and conducting interviews with managers at such companies as Walmart, Google, and Salesforce. They introduce the concept of digital maturity—the ability to take advantage of opportunities offered by the new technology—and address the specifics of digital transformation, including cultivating a digital environment, enabling intentional collaboration, and fostering an experimental mindset. Every organization needs to understand its “digital DNA” in order to stop “doing digital” and start “being digital.” Digital disruption won't end anytime soon; the average worker will probably experience numerous waves of disruption during the course of a career. The insights offered by The Technology Fallacy will hold true through them all. A book in the Management on the Cutting Edge series, published in cooperation with MIT Sloan Management Review.

Logistics 4.0

Download Logistics 4.0 PDF Online Free

Author :
Publisher : CRC Press
ISBN 13 : 1000245101
Total Pages : 369 pages
Book Rating : 4.0/5 (2 download)

DOWNLOAD NOW!


Book Synopsis Logistics 4.0 by : Turan Paksoy

Download or read book Logistics 4.0 written by Turan Paksoy and published by CRC Press. This book was released on 2020-12-17 with total page 369 pages. Available in PDF, EPUB and Kindle. Book excerpt: Industrial revolutions have impacted both, manufacturing and service. From the steam engine to digital automated production, the industrial revolutions have conduced significant changes in operations and supply chain management (SCM) processes. Swift changes in manufacturing and service systems have led to phenomenal improvements in productivity. The fast-paced environment brings new challenges and opportunities for the companies that are associated with the adaptation to the new concepts such as Internet of Things (IoT) and Cyber Physical Systems, artificial intelligence (AI), robotics, cyber security, data analytics, block chain and cloud technology. These emerging technologies facilitated and expedited the birth of Logistics 4.0. Industrial Revolution 4.0 initiatives in SCM has attracted stakeholders’ attentions due to it is ability to empower using a set of technologies together that helps to execute more efficient production and distribution systems. This initiative has been called Logistics 4.0 of the fourth Industrial Revolution in SCM due to its high potential. Connecting entities, machines, physical items and enterprise resources to each other by using sensors, devices and the internet along the supply chains are the main attributes of Logistics 4.0. IoT enables customers to make more suitable and valuable decisions due to the data-driven structure of the Industry 4.0 paradigm. Besides that, the system’s ability of gathering and analyzing information about the environment at any given time and adapting itself to the rapid changes add significant value to the SCM processes. In this peer-reviewed book, experts from all over the world, in the field present a conceptual framework for Logistics 4.0 and provide examples for usage of Industry 4.0 tools in SCM. This book is a work that will be beneficial for both practitioners and students and academicians, as it covers the theoretical framework, on the one hand, and includes examples of practice and real world.

Digital (R)evolution

Download Digital (R)evolution PDF Online Free

Author :
Publisher : John Wiley & Sons
ISBN 13 : 1119619734
Total Pages : 256 pages
Book Rating : 4.1/5 (196 download)

DOWNLOAD NOW!


Book Synopsis Digital (R)evolution by : Yuri B. Aguiar

Download or read book Digital (R)evolution written by Yuri B. Aguiar and published by John Wiley & Sons. This book was released on 2020-06-03 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt: Why digital transformation is necessary and how to develop and execute a successful digital transformation strategy Even though the term 'Digital Transformation' is prevalent throughout the current business landscape, various misunderstandings and misconceptions are often attached to it. Everyone agrees that digital transformation is essential for any enterprise, but few can define what it actually means to the modern business. Digital transformation does not specifically or exclusively define the consequences of digital technology. The term refers to the fact that technology, which happens to be digital, enables people to solve their traditional problems with digital solutions. It’s not to say that their problems could not be solved using the older methods, they simply prefer the new way. Digital (R)evolution: Strategies to Accelerate Business Transformation explains why digital transformation is necessary and provides a framework for executing an effective implementation strategy. Filing a significant gap in current knowledge, this timely book helps senior executives and technology leaders create practical strategies which, when correctly applied, lead to successful digital transformation. Author Yuri Aguiar, Chief Innovation and Transformation Officer at The Ogilvy Group, shares his real-world insights on developing new, digital-based business models and internal processes. Written in clear, straightforward language, this valuable guide: Serves as a blueprint for successful digital transformation in any enterprise or organization Addresses the strategy and governance requirements of businesses regardless of industry Features in-depth, firsthand examples of various transformation strategies Explains the factors than cause strategies to succeed or fail Digital (R)evolution: Strategies to Accelerate Business Transformation is a much-needed resource for C-suite executives, corporate board members, corporate attorneys, investors, and venture capitalists.

Driving Digital

Download Driving Digital PDF Online Free

Author :
Publisher : AMACOM
ISBN 13 : 081443861X
Total Pages : 317 pages
Book Rating : 4.8/5 (144 download)

DOWNLOAD NOW!


Book Synopsis Driving Digital by : Isaac Sacolick

Download or read book Driving Digital written by Isaac Sacolick and published by AMACOM. This book was released on 2017-08-24 with total page 317 pages. Available in PDF, EPUB and Kindle. Book excerpt: Every organization makes plans for updating products, technologies, and business processes. But that’s not enough anymore for the twenty-first-century company. The race is now on for everyone to become a digital enterprise. For those individuals who have been charged with leading their company’s technology-driven change, the pressure is intense while the correct path forward unclear. Help has arrived! In Driving Digital, author Isaac Sacolick shares the lessons he’s learned over the years as he has successfully spearheaded multiple transformations and helped shape digital-business best practices. Readers no longer have to blindly trek through the mine field of their company’s digital transformation. In this thoroughly researched one-stop manual, learn how to: • Formulate a digital strategy • Transform business and IT practices • Align development and operations • Drive culture change • Bolster digital talent • Capture and track ROI • Develop innovative digital practices • Pilot emerging technologies • And more! Your company cannot avoid the digital disruption heading its way. The choice is yours: Will this mean the beginning of the end for your business, or will your digital practices be what catapults you into next-level success?

Digital Disruption in Marketing and Communications

Download Digital Disruption in Marketing and Communications PDF Online Free

Author :
Publisher : Routledge
ISBN 13 : 0429515464
Total Pages : 381 pages
Book Rating : 4.4/5 (295 download)

DOWNLOAD NOW!


Book Synopsis Digital Disruption in Marketing and Communications by : Edoardo Magnotta

Download or read book Digital Disruption in Marketing and Communications written by Edoardo Magnotta and published by Routledge. This book was released on 2019-10-18 with total page 381 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book sets out the new frontier of marketing and communication through real case histories. Companies must rethink their traditional approaches to successfully face the upcoming challenges. They must learn how to innovate and change things when they go well. New emerging technologies such as AI and IoT are the new frontiers of the digital transformation that are radically changing the way consumers and companies communicate and engage with each other. Marketing makes a company a change-maker, while communications tell the story to engage customers and stakeholders. The book introduces brand positioning (to match brand values and consumers’ attributes), and brand as human being (to raise trust, loyalty and engagement among customers and stakeholders), through Enel X and its partnership with Formula E in the e-mobility case, and the PMI case (its disruptive effect on tobacco industry). After a deep analysis of the disruptive effects on business models of the digital transformation, the book explores digital communications through the Pietro Coricelli case (how a well-designed digital strategy can raise reputation and sales). The book also provides a new holistic approach and identifies a future leader, through the H-FARM case (how to disrupt business models and education). The book is aimed at researchers, students and practitioners, and provides an improved understanding of marketing and communications, and the evolution of the strategic, organisational, and behavioural model.