Digital Disruptive Innovation

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Author :
Publisher : World Scientific
ISBN 13 : 178634761X
Total Pages : 560 pages
Book Rating : 4.7/5 (863 download)

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Book Synopsis Digital Disruptive Innovation by : Tidd Joe

Download or read book Digital Disruptive Innovation written by Tidd Joe and published by World Scientific. This book was released on 2019-08-21 with total page 560 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Digital Disruption

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Author :
Publisher : Amazon Publishing
ISBN 13 : 9781477800126
Total Pages : 0 pages
Book Rating : 4.8/5 (1 download)

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Book Synopsis Digital Disruption by : James McQuivey

Download or read book Digital Disruption written by James McQuivey and published by Amazon Publishing. This book was released on 2013 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: You always knew digital was going to change things, but you didn't realize how close to home it would hit. In every industry, digital competitors are taking advantage of new platforms, tools, and relationships to undercut competitors, get closer to customers, and disrupt the usual ways of doing business. The only way to compete is to evolve. James McQuivey of Forrester Research has been teaching people how to do this for over a decade. He's gone into the biggest companies, even in traditional industries like insurance and consumer packaged goods, and changed the way they think about innovation. Now he's sharing his approach with you. McQuivey will show you how Dr. Hugh Reinhoff of Ferrokin BioSciences disrupted the pharmaceutical industry, streamlining connections with doctors and regulators to bring molecules to market far faster--and then sold out for $100 million. How Charles Teague and his team of four people created Lose It!, a weight loss application that millions have adopted, achieving rapid success and undermining titans like Weight Watchers and Jenny Craig in the process.

Disruptive Innovation and Digital Transformation

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Author :
Publisher : Business Expert Press
ISBN 13 : 1952538939
Total Pages : 201 pages
Book Rating : 4.9/5 (525 download)

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Book Synopsis Disruptive Innovation and Digital Transformation by : Marguerite L. Johnson

Download or read book Disruptive Innovation and Digital Transformation written by Marguerite L. Johnson and published by Business Expert Press. This book was released on 2020-12-14 with total page 201 pages. Available in PDF, EPUB and Kindle. Book excerpt: Disruptive Innovation and Digital Transformation: 21st Century New Growth Engines is for executive leadership, senior management, innovation catalysts, and digital marketing teams tasked with transforming businesses by accelerating growth through disruptive innovations and digital capabilities. It is a practical guide with concise insights for understanding the applications of disruptive innovation and how to iteratively apply them to projects and opportunities. It garners insights from the best minds across relevant disciplines— from its original theory and latest updates—to arrive at new insights on digital transformation. The author evolves key approaches to disruptive innovation theory to reveal new digital applications and tells leaders what to look for– major categories of customers’ expectations in an escalating pattern to understand in what context digital plus disruptive innovations must be aligned with consumer preferences, environments, and the jobs-to-be-done, which is modeled in a new theory, Disruptive Innovation Customers’ Expectations (DICE). DICE provides methods to use to lead digital disruption across products, services, and business models. DICE translates the vague parts of disruptive innovation by simplifying them down to what-to-do. DICE takes away the elusive nature of disruptive innovation by advising leaders: how to scan, to track, and to detect disruptions. This book provides leaders with the right lenses to fillter markets, giving order to complexity, and making disruptive innovation simpler.

Disruptive Technology, Legal Innovation, and the Future of Real Estate

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Author :
Publisher : Springer Nature
ISBN 13 : 303052387X
Total Pages : 183 pages
Book Rating : 4.0/5 (35 download)

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Book Synopsis Disruptive Technology, Legal Innovation, and the Future of Real Estate by : Amnon Lehavi

Download or read book Disruptive Technology, Legal Innovation, and the Future of Real Estate written by Amnon Lehavi and published by Springer Nature. This book was released on 2020-09-30 with total page 183 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book addresses challenges that new technologies and the big data revolution pose to existing regulatory and legal frameworks. The volume discusses issues such as blockchain and its implications for property transactions and taxes, three (or four) dimensional title registration, land use and urban planning in the age of big data, and the future of property rights in light of these changes. The book brings together an interdisciplinary collection of chapters that revolve around the potential influence of disruptive technologies on existing legal norms and the future development of real estate markets. The book is divided into five parts. Part I presents a survey of the current available research on blockchain and real estate. Part II provides a background on property law for the volume, grounding it in fundamental theory. Part III discusses the changing landscapes of property rights while Part IV debates the potential effects of blockchain on land registration. Finally the book concludes with Part V, which is devoted to new technological applications relevant to real estate. Providing an interdisciplinary perspective on emerging technologies that have the potential to disrupt the real estate industry and the regulation of it, this book will appeal to a broad audience, consisting of scholars, policy-makers, practitioners, and students, interested in real estate, law, economics, blockchain, and technology policy.

Disruptive Innovation in Business and Finance in the Digital World

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Author :
Publisher : Emerald Group Publishing
ISBN 13 : 1789733839
Total Pages : 211 pages
Book Rating : 4.7/5 (897 download)

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Book Synopsis Disruptive Innovation in Business and Finance in the Digital World by : J. Jay Choi

Download or read book Disruptive Innovation in Business and Finance in the Digital World written by J. Jay Choi and published by Emerald Group Publishing. This book was released on 2019-10-21 with total page 211 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume contains fourteen articles split across four parts, exploring the debate around the topics of fintech, AI, blockchain, and cryptocurrency. Featuring a cast of global contributors, this is an unmissable volume exploring the most current research on digital innovation in the financial and business worlds.

The Innovator's Dilemma

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Publisher : Harvard Business Review Press
ISBN 13 : 1422197581
Total Pages : 282 pages
Book Rating : 4.4/5 (221 download)

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Book Synopsis The Innovator's Dilemma by : Clayton M. Christensen

Download or read book The Innovator's Dilemma written by Clayton M. Christensen and published by Harvard Business Review Press. This book was released on 2013-10-22 with total page 282 pages. Available in PDF, EPUB and Kindle. Book excerpt: Named one of 100 Leadership & Success Books to Read in a Lifetime by Amazon Editors An innovation classic. From Steve Jobs to Jeff Bezos, Clay Christensen’s work continues to underpin today’s most innovative leaders and organizations. The bestselling classic on disruptive innovation, by renowned author Clayton M. Christensen. His work is cited by the world’s best-known thought leaders, from Steve Jobs to Malcolm Gladwell. In this classic bestseller—one of the most influential business books of all time—innovation expert Clayton Christensen shows how even the most outstanding companies can do everything right—yet still lose market leadership. Christensen explains why most companies miss out on new waves of innovation. No matter the industry, he says, a successful company with established products will get pushed aside unless managers know how and when to abandon traditional business practices. Offering both successes and failures from leading companies as a guide, The Innovator’s Dilemma gives you a set of rules for capitalizing on the phenomenon of disruptive innovation. Sharp, cogent, and provocative—and consistently noted as one of the most valuable business ideas of all time—The Innovator’s Dilemma is the book no manager, leader, or entrepreneur should be without.

Disruptive Technology and Digital Transformation for Business and Government

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Author :
Publisher : IGI Global
ISBN 13 : 1799885852
Total Pages : 410 pages
Book Rating : 4.7/5 (998 download)

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Book Synopsis Disruptive Technology and Digital Transformation for Business and Government by : Sandhu, Kamaljeet

Download or read book Disruptive Technology and Digital Transformation for Business and Government written by Sandhu, Kamaljeet and published by IGI Global. This book was released on 2021-05-07 with total page 410 pages. Available in PDF, EPUB and Kindle. Book excerpt: With the far-reaching global impact of the COVID-19 pandemic, the demand and the necessity for digital enterprise transformation have accelerated exponentially. Management and strategies for the adoption and wider usage of newer digital technologies for the transformation of an enterprise through digital tools such as real-time video communications have shown that people no longer need to be required to be physically present in the same place; rather, they can be geographically dispersed. Technologies such as artificial intelligence, cloud computing, digital banking, and cloud data have taken over tasks that were initially done by human hands and have increased both the automation and efficiency of tasks and the accessibility of information and services. Inclusion of all these newer technologies has shown the fast pace at which the digital enterprise transformation is rapidly evolving and how new ecosystems are reshaping the digital enterprise model. Disruptive Technology and Digital Transformation for Business and Government presents interesting research on digital enterprise transformation at different stages and across different settings within government and industry, along with key issues and deeper insights on the core problems and developing solutions and recommendations for digital enterprise transformation. The chapters examine the three core leaders of transformation: the people such as managers, employees, and customers; the digital technology such as artificial intelligence and robotics; and the digital enterprise, including the products and services being transformed. They unravel the underlying process for management and strategies to fully incorporate new digital tools and technologies across all aspects of an enterprise undergoing transformation. This book is ideally intended for managers, executives, IT consultants, business professionals, government officials, researchers, students, practitioners, stakeholders, academicians, and anyone else looking to learn about new developments in digital enterprise transformation of business systems from a global perspective.

Disruptive Technology: Concepts, Methodologies, Tools, and Applications

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Author :
Publisher : IGI Global
ISBN 13 : 1522592741
Total Pages : 2186 pages
Book Rating : 4.5/5 (225 download)

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Book Synopsis Disruptive Technology: Concepts, Methodologies, Tools, and Applications by : Management Association, Information Resources

Download or read book Disruptive Technology: Concepts, Methodologies, Tools, and Applications written by Management Association, Information Resources and published by IGI Global. This book was released on 2019-07-05 with total page 2186 pages. Available in PDF, EPUB and Kindle. Book excerpt: The proliferation of entrepreneurship, technological and business innovations, emerging social trends and lifestyles, employment patterns, and other developments in the global context involve creative destruction that transcends geographic and political boundaries and economic sectors and industries. This creates a need for an interdisciplinary exploration of disruptive technologies, their impacts, and their implications for various stakeholders widely ranging from government agencies to major corporations to consumer groups and individuals. Disruptive Technology: Concepts, Methodologies, Tools, and Applications is a vital reference source that examines innovation, imitation, and creative destruction as critical factors and agents of socio-economic growth and progress in the context of emerging challenges and opportunities for business development and strategic advantage. Highlighting a range of topics such as IT innovation, business strategy, and sustainability, this multi-volume book is ideally designed for entrepreneurs, business executives, business professionals, academicians, and researchers interested in strategic decision making using innovations and competitiveness.

Disruptive Technologies

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Publisher : Kogan Page Publishers
ISBN 13 : 0749477296
Total Pages : 217 pages
Book Rating : 4.7/5 (494 download)

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Book Synopsis Disruptive Technologies by : Paul Armstrong

Download or read book Disruptive Technologies written by Paul Armstrong and published by Kogan Page Publishers. This book was released on 2017-05-03 with total page 217 pages. Available in PDF, EPUB and Kindle. Book excerpt: Disruptive Technologies outlines the steps businesses can take to engage with emerging technologies today in order to serve the consumer of tomorrow. This book offers the knowledge and tools to engage confidently with emerging technologies for better business. This highly practical book offers organizations a distinct response to emerging technologies including Blockchain (Bitcoin), artificial intelligence, graphene and nanotechnology (among others) and other external factors (such as the sharing economy, mobile penetration, millennial workforce, ageing populations) that impact on their business, client service and product model. Disruptive Technologies provides a clear roadmap to assess, respond to and problem-solve: what are the upcoming changes in technology, roughly when to respond, and what's the best response? By using a quick-to-master evaluation and decision-making framework - structured around the key dimensions of Technology, Behaviour and Data (TBD). Emerging technologies guru Paul Armstrong offers a clear guide to the key disruptive technologies and a toolbox of frameworks, checklists, and activities to evaluate their possibilities. Disruptive Technologies enables forecasting of potential scenarios, implementation of plans, alternative strategies and the ability to handle change more effectively within an organization. The essential tool for all professionals who need to get to grips with emerging technologies fast and strategically.

Handbook of Research on Disruptive Innovation and Digital Transformation in Asia

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Author :
Publisher :
ISBN 13 : 9781799864776
Total Pages : 661 pages
Book Rating : 4.8/5 (647 download)

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Book Synopsis Handbook of Research on Disruptive Innovation and Digital Transformation in Asia by : Patricia Ordóñez de Pablos

Download or read book Handbook of Research on Disruptive Innovation and Digital Transformation in Asia written by Patricia Ordóñez de Pablos and published by . This book was released on 2021 with total page 661 pages. Available in PDF, EPUB and Kindle. Book excerpt: "The edited book will offer conceptual frameworks, empirical studies and case studies that will help to understand business opportunities in Central Asia, South East Asia and East Asia, with a special focus on ASEAN region"--

Disruptive Technology Enhanced Learning

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Author :
Publisher : Springer
ISBN 13 : 1137572841
Total Pages : 150 pages
Book Rating : 4.1/5 (375 download)

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Book Synopsis Disruptive Technology Enhanced Learning by : Michael Flavin

Download or read book Disruptive Technology Enhanced Learning written by Michael Flavin and published by Springer. This book was released on 2017-02-24 with total page 150 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is about how technologies are used in practice to support learning and teaching in higher education. Despite digitization and e-learning becoming ever-increasingly popular in university teaching settings, this book convincingly argues instead in favour of simple and convenient technologies, thus disrupting traditional patterns of learning, teaching and assessment. Michael Flavin uses Disruptive Innovation theory, Activity Theory and the Community of Practice theory as lenses through which to examine technology enhanced learning. This book will be of great interest to all academics with teaching responsibilities, as it illuminates how technologies are used in practice, and is also highly relevant to postgraduate students and researchers in education and technology enhanced learning. It will be especially valuable to leaders and policy-makers in higher education, as it provides insights to inform decision-making on technology enhanced learning at both an institutional and sectoral level.

Disruptive Technology and Digital Transformation for Business and Government

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Author :
Publisher : IGI Global
ISBN 13 : 1799885852
Total Pages : 410 pages
Book Rating : 4.7/5 (998 download)

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Book Synopsis Disruptive Technology and Digital Transformation for Business and Government by : Sandhu, Kamaljeet

Download or read book Disruptive Technology and Digital Transformation for Business and Government written by Sandhu, Kamaljeet and published by IGI Global. This book was released on 2021-05-07 with total page 410 pages. Available in PDF, EPUB and Kindle. Book excerpt: With the far-reaching global impact of the COVID-19 pandemic, the demand and the necessity for digital enterprise transformation have accelerated exponentially. Management and strategies for the adoption and wider usage of newer digital technologies for the transformation of an enterprise through digital tools such as real-time video communications have shown that people no longer need to be required to be physically present in the same place; rather, they can be geographically dispersed. Technologies such as artificial intelligence, cloud computing, digital banking, and cloud data have taken over tasks that were initially done by human hands and have increased both the automation and efficiency of tasks and the accessibility of information and services. Inclusion of all these newer technologies has shown the fast pace at which the digital enterprise transformation is rapidly evolving and how new ecosystems are reshaping the digital enterprise model. Disruptive Technology and Digital Transformation for Business and Government presents interesting research on digital enterprise transformation at different stages and across different settings within government and industry, along with key issues and deeper insights on the core problems and developing solutions and recommendations for digital enterprise transformation. The chapters examine the three core leaders of transformation: the people such as managers, employees, and customers; the digital technology such as artificial intelligence and robotics; and the digital enterprise, including the products and services being transformed. They unravel the underlying process for management and strategies to fully incorporate new digital tools and technologies across all aspects of an enterprise undergoing transformation. This book is ideally intended for managers, executives, IT consultants, business professionals, government officials, researchers, students, practitioners, stakeholders, academicians, and anyone else looking to learn about new developments in digital enterprise transformation of business systems from a global perspective.

Handbook of Research on Digital Transformation, Industry Use Cases, and the Impact of Disruptive Technologies

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Author :
Publisher : IGI Global
ISBN 13 : 1799877140
Total Pages : 487 pages
Book Rating : 4.7/5 (998 download)

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Book Synopsis Handbook of Research on Digital Transformation, Industry Use Cases, and the Impact of Disruptive Technologies by : Wynn, Martin George

Download or read book Handbook of Research on Digital Transformation, Industry Use Cases, and the Impact of Disruptive Technologies written by Wynn, Martin George and published by IGI Global. This book was released on 2021-10-15 with total page 487 pages. Available in PDF, EPUB and Kindle. Book excerpt: Companies from various sectors of the economy are confronted with the new phenomenon of digital transformation and are faced with the challenge of formulating and implementing a company-wide strategy to incorporate what are often viewed as “disruptive” technologies. These technologies are sometimes associated with significant and extremely rapid change, in some cases with even the replacement of established business models. Many of these technologies have been deployed in unison by leading-edge companies acting as the catalyst for significant process change and people skills enhancement. The Handbook of Research on Digital Transformation, Industry Use Cases, and the Impact of Disruptive Technologies examines the phenomenon of digital transformation and the impact of disruptive technologies through the lens of industry case studies where different combinations of these new technologies have been deployed and incorporated into enterprise IT and business strategies. Covering topics including chatbot implementation, multinational companies, cloud computing, internet of things, artificial intelligence, big data and analytics, immersive technologies, and social media, this book is essential for senior management, IT managers, technologists, computer scientists, cybersecurity analysts, academicians, researchers, IT consultancies, professors, and students.

Big Bang Disruption

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Author :
Publisher : Penguin
ISBN 13 : 0698143388
Total Pages : 271 pages
Book Rating : 4.6/5 (981 download)

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Book Synopsis Big Bang Disruption by : Larry Downes

Download or read book Big Bang Disruption written by Larry Downes and published by Penguin. This book was released on 2014-01-07 with total page 271 pages. Available in PDF, EPUB and Kindle. Book excerpt: It used to take years or even decades for disruptive innovations to dethrone dominant products and services. But now any business can be devastated virtually overnight by something better and cheaper. How can executives protect themselves and harness the power of Big Bang Disruption? Just a few years ago, drivers happily spent more than $200 for a GPS unit. But as smartphones exploded in popularity, free navigation apps exceeded the performance of stand-alone devices. Eighteen months after the debut of the navigation apps, leading GPS manufacturers had lost 85 percent of their market value. Consumer electronics and computer makers have long struggled in a world of exponential technology improvements and short product life spans. But until recently, hotels, taxi services, doctors, and energy companies had little to fear from the information revolution. Those days are gone forever. Software-based products are replacing physical goods. And every service provider must compete with cloud-based tools that offer customers a better way to interact. Today, start-ups with minimal experience and no capital can unravel your strategy before you even begin to grasp what’s happening. Never mind the “innovator’s dilemma”—this is the innovator’s disaster. And it’s happening in nearly every industry. Worse, Big Bang Disruptors may not even see you as competition. They don’t share your approach to customer service, and they’re not sizing up your product line to offer better prices. You may simply be collateral damage in their efforts to win completely different markets. The good news is that any business can master the strategy of the start-ups. Larry Downes and Paul Nunes analyze the origins, economics, and anatomy of Big Bang Disruption. They identify four key stages of the new innovation life cycle, helping you spot potential disruptors in time. And they offer twelve rules for defending your markets, launching disruptors of your own, and getting out while there’s still time. Based on extensive research by the Accenture Institute for High Performance and in-depth interviews with entrepreneurs, investors, and executives from more than thirty industries, Big Bang Disruption will arm you with strategies and insights to thrive in this brave new world.

Disrupting the Digital Humanities

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Author :
Publisher : punctum books
ISBN 13 : 1947447718
Total Pages : 516 pages
Book Rating : 4.9/5 (474 download)

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Book Synopsis Disrupting the Digital Humanities by : Dorothy Kim

Download or read book Disrupting the Digital Humanities written by Dorothy Kim and published by punctum books. This book was released on 2018 with total page 516 pages. Available in PDF, EPUB and Kindle. Book excerpt: All too often, defining a discipline becomes more an exercise of exclusion than inclusion. Disrupting the Digital Humanities seeks to rethink how we map disciplinary terrain by directly confronting the gatekeeping impulse of many other so-called field-defining collections. What is most beautiful about the work of the Digital Humanities is exactly the fact that it can't be tidily anthologized. In fact, the desire to neatly define the Digital Humanities (to filter the DH-y from the DH) is a way of excluding the radically diverse work that actually constitutes the field. This collection, then, works to push and prod at the edges of the Digital Humanities - to open the Digital Humanities rather than close it down. Ultimately, it's exactly the fringes, the outliers, that make the Digital Humanities both lovely and rigorous. This collection does not constitute yet another reservoir for the new Digital Humanities canon. Rather, our aim is less about assembling content as it is about creating new conversations. Building a truly communal space for the digital humanities requires that we all approach that space with a commitment to: 1) creating open and non-hierarchical dialogues; 2) championing non-traditional work that might not otherwise be recognized through conventional scholarly channels; 3) amplifying marginalized voices; 4) advocating for students and learners; and 5) sharing generously to support the work of our peers. TABLE OF CONTENTS // Cathy N. Davidson, "Preface: Difference is Our Operating System" Dorothy Kim and Jesse Stommel, "Disrupting the Digital Humanities: An Introduction" I. Etymology Adeline Koh, "A Letter to the Humanities: DH Will Not Save You" Audrey Watters, "The Myth and the Millennialism of 'Disruptive Innovation'" Meg Worley, "The Rhetoric of Disruption: What are We Doing Here?" Jesse Stommel, "Public Digital Humanities" II. Identity Jonathan Hsy and Rick Godden, "Universal Design and Its Discontents" Angel Nieves, "DH as 'Disruptive Innovation' for Restorative Social Justice: Virtual Heritage and 3D Reconstructions of South Africa's Township Histories" Annemarie Perez, "Lowriding through the Digital Humanities" III. Jeremiad Mongrel Coalition Against Gringpo, "Gold Star for You," "Mongrel Dream Library" Michelle Moravec, "Exceptionalism in Digital Humanities: Community, Collaboration, and Consensus" Matt Thomas, "The Trouble with ProfHacker" Sean Michael Morris, "Digital Humanities and the Erosion of Inquiry" IV. Labor Moya Bailey, "#transform(ing)DH Writing and Research: An Autoethonography of Digital Humanities and Feminist Ethics" Kathi Inman Berens and Laura Sanders, "DH and Adjuncts: Putting the Human Back into the Humanities" Liana Silva Ford, "Not Seen, Not Heard" Spencer D. C. Keralis, "Disrupting Labor in Digital Humanities; or, The Classroom Is Not Your Crowd" V. Networks Maha Bali, "The Unbearable Whiteness of the Digital" Eunsong Kim, "The Politics of Visibility" Bonnie Stewart, "Academic Influence: The Sea of Change" VI. Play Edmond Y Chang, "Playing as Making" Kat Lecky, "Humanizing the Interface" Robin Wharton, "Bend Until It Breaks: Digital Humanities and Resistance" VII. Structure Chris Friend, "Outsiders, All: Connecting the Pasts and Futures of Digital Humanities and Composition" Lee Skallerup-Bessette, "W(h)ither DH? New Tensions, Directions, and Evolutions in the Digital Humanities" Chris Bourg, "The Library is Never Neutral" Fiona Barnett, "After the Digital Humanities, or, a Postscript" Conclusion Dorothy Kim, "#DecolonizeDH or A Practical Guide to Making DH Less White"

Disruptive Innovation and Emerging Technologies for Business Excellence in the Service Sector

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Author :
Publisher : IGI Global
ISBN 13 : 1799891968
Total Pages : 304 pages
Book Rating : 4.7/5 (998 download)

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Book Synopsis Disruptive Innovation and Emerging Technologies for Business Excellence in the Service Sector by : Vipin Nadda

Download or read book Disruptive Innovation and Emerging Technologies for Business Excellence in the Service Sector written by Vipin Nadda and published by IGI Global. This book was released on 2022-03-11 with total page 304 pages. Available in PDF, EPUB and Kindle. Book excerpt: The book provides an in-depth understanding of various dimensions of scope of disruptive business innovation, to help readers understand the contributions and implications of disruptive technology, and aid in trend forecasting, design thinking and its applications, and the role of data mining & predictive analysis in today's business world.

The Technology Fallacy

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Author :
Publisher : MIT Press
ISBN 13 : 026254511X
Total Pages : 281 pages
Book Rating : 4.2/5 (625 download)

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Book Synopsis The Technology Fallacy by : Gerald C. Kane

Download or read book The Technology Fallacy written by Gerald C. Kane and published by MIT Press. This book was released on 2022-08-23 with total page 281 pages. Available in PDF, EPUB and Kindle. Book excerpt: Why an organization's response to digital disruption should focus on people and processes and not necessarily on technology. Digital technologies are disrupting organizations of every size and shape, leaving managers scrambling to find a technology fix that will help their organizations compete. This book offers managers and business leaders a guide for surviving digital disruptions—but it is not a book about technology. It is about the organizational changes required to harness the power of technology. The authors argue that digital disruption is primarily about people and that effective digital transformation involves changes to organizational dynamics and how work gets done. A focus only on selecting and implementing the right digital technologies is not likely to lead to success. The best way to respond to digital disruption is by changing the company culture to be more agile, risk tolerant, and experimental. The authors draw on four years of research, conducted in partnership with MIT Sloan Management Review and Deloitte, surveying more than 16,000 people and conducting interviews with managers at such companies as Walmart, Google, and Salesforce. They introduce the concept of digital maturity—the ability to take advantage of opportunities offered by the new technology—and address the specifics of digital transformation, including cultivating a digital environment, enabling intentional collaboration, and fostering an experimental mindset. Every organization needs to understand its “digital DNA” in order to stop “doing digital” and start “being digital.” Digital disruption won't end anytime soon; the average worker will probably experience numerous waves of disruption during the course of a career. The insights offered by The Technology Fallacy will hold true through them all. A book in the Management on the Cutting Edge series, published in cooperation with MIT Sloan Management Review.